Newspaper Publishers Statement

Philadelphia (Philadelphia County), Pennsylvania

For 26 weeks ended September 25, 2011

Subject to Audit

www.philly.com

Morning
Sun

EXECUTIVE SUMMARY

Optional
Cmbd Avg Morning
(Mon.-Fri.) (Mon.-Sat.)

Mon

Tue

Wed

Thu

Fri

Sat

482,457 331,132 324,257 329,433 328,938 329,159 330,758 337,594 290,307

The Philadelphia Inquirer

Print (See Par. 1A)
Digital Replica (See Par. 1B)
Digital Non-Replica (See Par. 1C)
Total Circulation Excluding Branded Editions
Branded Editions
The Philadelphia Daily News - (See Par. 1D)
TOTAL AVERAGE CIRCULATION

436,473
32,762
13,222
482,457

224,481
22,754
13,138
260,373

223,352 233,270 221,760 221,829 221,473 224,073 217,713

20,672 10,344 26,236 26,177 26,172 24,840 10,263
13,145 13,120 13,131 13,125 13,157 13,159 13,176
257,169 256,734 261,127 261,131 260,802 262,072 241,152

482,457

70,759
331,132

67,088 72,699 67,811 68,028 69,956 75,522 49,155

324,257 329,433 328,938 329,159 330,758 337,594 290,307

Audience-FAX
PRINT READERSHIP:
In Market

Sun

DMA
Readers
Reach
NDM*
Readers
Reach

ONLINE READERSHIP:
In Market

Weekday

1,392,990
22.9%

Past
7 Days

Past
7 Days

DMA
683,265 1,662,306
Readers
11.3%
27.4% Reach
NDM*
Readers
Reach

437,618
7.2%

NET COMBINED AUDIENCE:

In Market (unduplicated)
Past
30 Days

DMA
Audience
714,727
11.8% Reach

Past
7 Days

Past 7 Days
Print
Past 30 Days
Online

WEBSITE USAGE:
Total Activity
September
2011
Total Unique
Cookies

1,878,177 2,043,117 Page Impressions/

30.9%
33.7% Views

6,884,206
84,277,124

NDM*
Audience
660,863
16.6% Reach

1,760,440 1,904,379
44.2%
47.8% Source: Adobe SiteCatalyst, powered
by Omniture, See Explanatory
Source: 2011 Release 1 Scarborough Report. Copyright 2011, Scarborough Research. All rights reserved.

1,313,517
33.0%

650,741 1,567,713
16.3%
39.3%

408,078
10.2%

Publishing Plans
Frequency: Daily
Delivery Vehicle(s): Print, online, eReaders, mobile

Website(s): www.philly.com

The Philadelphia Daily

News

Frequency: Monday through Saturday

Delivery Vehicle(s): Print, online, eReaders

01-4110-0
48 W. Seegers Road Arlington Heights, IL 60005-3913 T: 224.366.6939 F: 224.366.6949 www.accessabc.com

Morning
Sun

1A. THE PHILADELPHIA INQUIRER - PRINT

Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Total Average Business/Traveler Paid Circulation
Total Average Paid Circulation - Print
Verified Circulation
Home Delivery
Targeted
Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Total Average Single Copy
Total Average Verified Circulation - Print
Total Average Paid & Verified Circulation - Print

Optional
Cmbd Avg Morning
(Mon.-Fri.) (Mon.-Sat.)

304,790
120,274
425,064

173,012
38,955
211,967

1,658
1,163
2,821

1,276
551
1,827

427,885

213,794

881
881

913
913

6,100
1,607
7,707
8,588
436,473

1,828
321
6,100
1,525
9,774
10,687
224,481

Mon

Tue

Wed

Thu

Fri

Sat

173,186 182,514 170,943 170,860 170,679 170,063 174,061

37,993 39,716 37,301 36,971 38,374 42,413 33,180
211,179 222,230 208,244 207,831 209,053 212,476 207,241
1,346
583
1,929

1,182
546
1,728

1,260
576
1,836

1,294
526
1,820

1,362
531
1,893

1,283
575
1,858

1,693
740
2,433

213,108 223,958 210,080 209,651 210,946 214,334 209,674

911
911

921
921

922
922

918
918

915
915

895
895

896
896

1,522
538
2,797
3,285
1,672
846
267
285
325
328
304
362
6,100
6,100
6,100
6,100
6,100
6,100
6,100
1,444
1,468
1,536
1,547
1,536
1,536
1,043
9,333
8,391 10,758 11,260
9,612
8,844
7,143
10,244
9,312 11,680 12,178 10,527
9,739
8,039
223,352 233,270 221,760 221,829 221,473 224,073 217,713
Morning

Sun

1B. THE PHILADELPHIA INQUIRER - DIGITAL REPLICA

Paid Circulation
Subscription
Single Issue
Total Average Paid Circulation - Digital Replica
Verified Circulation: Opt-in
Educational Copies
Total Average Verified Circulation - Digital Replica
Total Average Paid & Verified Circulation - Digital
Replica
Total Average Circulation - Print & Digital Replica
1C. THE PHILADELPHIA INQUIRER - DIGITAL
NON-REPLICA
Paid Circulation
eReaders without Advertising
Tablets
Mobile/Smartphone
Total Average Paid Circulation - Digital
Non-Replica
Total Average Paid & Verified Circulation - Digital
Non-Replica
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA AND NON-REPLICA

Optional
Cmbd Avg Morning
(Mon.-Fri.) (Mon.-Sat.)

Mon

10,271
73
10,344

Wed

Thu

Fri

10,297
78
10,375

10,285
85
10,370

10,283
82
10,365

10,236
80
10,316

15,861
15,861

15,807
15,807

15,807
15,807

14,524
14,524

Sat

10,191
93
10,284

10,274
80
10,354

10,259
80
10,339

22,478
22,478

12,400
12,400

10,333
10,333

32,762
469,235

22,754
247,235

3,411
75
9,736

3,316
47
9,775

3,320
49
9,776

3,307
39
9,774

3,313
45
9,773

3,317
46
9,762

3,320
52
9,785

3,323
54
9,782

3,340
58
9,778

13,222

13,138

13,145

13,120

13,131

13,125

13,157

13,159

13,176

13,222

13,138

13,145

13,120

13,131

13,125

13,157

13,159

13,176

482,457

260,373

Page 2 of 7

10,184
79
10,263

20,672 10,344 26,236 26,177 26,172 24,840 10,263

244,024 243,614 247,996 248,006 247,645 248,913 227,976

257,169 256,734 261,127 261,131 260,802 262,072 241,152

Copyright 2011 Audit Bureau of Circulations. All rights reserved

01-4110-0

Tue

Morning

The Philadelphia Daily News

1D. THE PHILADELPHIA DAILY NEWS - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Total Average Individually Paid Circulation
Total Average Paid Circulation - Print
Verified Circulation
Single Copy
Educational Copies
Retail/Business
Total Average Single Copy
Total Average Verified Circulation - Print
Total Average Paid & Verified Circulation - Print
THE PHILADELPHIA DAILY NEWS - DIGITAL REPLICA
Paid Circulation
Subscription
Single Issue
Total Average Paid Circulation - Digital Replica
Total Average Paid & Verified Circulation - Digital
Replica
Total Average Circulation - Print & Digital Replica
THE PHILADELPHIA DAILY NEWS - DIGITAL
NON-REPLICA
Paid Circulation
eReaders without Advertising
Total Average Paid Circulation - Digital Non-Replica
Total Average Paid & Verified Circulation - Digital
Non-Replica
TOTAL AVERAGE CIRCULATION - PRINT & DIGITAL
REPLICA & NON-REPLICA

Sun

Optional
Cmbd Avg Morning
(Mon.-Fri.) (Mon.-Sat.)

Mon

Tue

Wed

Thu

Fri

Sat

11,077
58,163
69,240
69,240

11,046
54,530
65,576
65,576

11,095
60,098
71,193
71,193

11,108
55,183
66,291
66,291

11,070
55,451
66,521
66,521

11,066
57,349
68,415
68,415

11,046
62,955
74,001
74,001

10,891
36,784
47,675
47,675

39
441
480
480
69,720

32
441
473
473
66,049

32
440
472
472
71,665

34
447
481
481
66,772

36
439
475
475
66,996

60
439
499
499
68,914

31
441
472
472
74,473

441
441
441
48,116

449
19
468

448
19
467

444
20
464

449
20
469

449
15
464

452
19
471

451
20
471

445
19
464

468
70,188

467
66,516

464
72,129

469
67,241

464
67,460

471
69,385

471
74,944

464
48,580

571
571

572
572

570
570

570
570

568
568

571
571

578
578

575
575

571

572

570

570

568

571

578

575

70,759

67,088

72,699

67,811

68,028

69,956

75,522

49,155

Copyright 2011 Audit Bureau of Circulations. All rights reserved

Page 3 of 7

01-4110-0

2. TOTAL AVERAGE PAID & VERIFIED CIRCULATION By Market (See Par. 6 for description of area):
Morning
Sun

Cmbd Avg
(Mon.-Fri.)

Optional
Morning
(Mon.-Sat.)

Mon

Tue

Wed

Thu

Fri

Sat

PHILADELPHIA COUNTY - PRINT

Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Philadelphia County - Total Average Individually Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Philadelphia County - Total Average Business/Traveler Paid Circulation
Philadelphia County - Total Average Paid Circulation - Print
Verified Circulation
Home Delivery
Targeted
Philadelphia County - Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Philadelphia County - Total Average Single Copy
Philadelphia County - Total Average Verified Circulation - Print
Philadelphia County - Total Average Paid & Verified Circulation - Print
BALANCE IN NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Balance in Newspaper Designated Market - Total Average Individually
Paid Circulation
Business/Traveler Paid Circulation
Hotel Distribution - Guest Refund
Hotel Distribution - Room/Lobby Copies
Balance in Newspaper Designated Market - Total Average Business/
Traveler Paid Circulation
Balance in Newspaper Designated Market - Total Average Paid
Circulation - Print
Verified Circulation
Home Delivery
Targeted
Balance in Newspaper Designated Market - Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Retail/Business
Balance in Newspaper Designated Market - Total Average
Single Copy
Balance in Newspaper Designated Market - Total Average Verified
Circulation - Print
Balance in Newspaper Designated Market - Total Average Paid & Verified
Circulation - Print
OUTSIDE NEWSPAPER DESIGNATED MARKET - PRINT
Paid Circulation
Individually Paid Circulation
Home Delivery and Mail
Single Copy Sales
Outside Newspaper Designated Market - Total Average Individually Paid
Circulation
Outside Newspaper Designated Market - Total Average Paid
Circulation - Print
Verified Circulation
Home Delivery
Targeted
Outside Newspaper Designated Market - Total Average Home Delivery
Single Copy
Educational Copies
University Copies
Employee/Independent Contractor
Outside Newspaper Designated Market - Total Average Single Copy
Outside Newspaper Designated Market - Total Average Verified
Circulation - Print
Outside Newspaper Designated Market - Total Average Paid & Verified
Circulation - Print
Total Average Paid & Verified Circulation - Print
Total Digital Replica
Total Digital Non-Replica
Total Branded Editions
TOTAL AVERAGE PAID & VERIFIED CIRCULATION

66,501
32,181
98,682

33,955
10,626
44,581

34,586
10,134
44,720

36,772
10,738
47,510

33,311
10,236
43,547

33,270
10,084
43,354

33,255
10,332
43,587

33,165
11,741
44,906

37,748
7,675
45,423

1,382
829
2,211
100,893

1,121
465
1,586
46,167

1,165
488
1,653
46,373

1,027
463
1,490
49,000

1,104
487
1,591
45,138

1,137
440
1,577
44,931

1,202
445
1,647
45,234

1,136
489
1,625
46,531

1,382
600
1,982
47,405

320
320

335
335

335
335

337
337

338
338

337
337

336
336

329
329

330
330

2,998
242
3,240
3,560
104,453

1,264
82
2,722
410
4,478
4,813
50,980

1,053
68
2,722
360
4,203
4,538
50,911

140
72
2,722
382
3,316
3,653
52,653

2,099
83
2,722
414
5,318
5,656
50,794

2,516
73
2,722
417
5,728
6,065
50,996

1,248
74
2,722
418
4,462
4,798
50,032

317
106
2,722
419
3,564
3,893
50,424

2,722
112
2,834
3,164
50,569

224,437
69,653

131,755
20,654

131,217
20,015

137,933
20,597

130,454
19,713

130,416
19,586

130,251
20,681

129,720
22,694

128,527
16,817

294,090

152,409

151,232

158,530

150,167

150,002

150,932

152,414

145,344

276
334

155
86

181
95

155
83

156
89

157
86

160
86

147
86

311
140

610

241

276

238

245

243

246

233

451

294,700

152,650

151,508

158,768

150,412

150,245

151,178

152,647

145,795

425
425

432
432

430
430

437
437

437
437

435
435

433
433

420
420

420
420

2,971
1,365

516
203
3,217
1,115

430
169
3,217
1,084

368
175
3,217
1,086

624
205
3,217
1,122

709
219
3,217
1,130

392
197
3,217
1,118

489
218
3,217
1,117

3,217
931

4,336

5,051

4,900

4,846

5,168

5,275

4,924

5,041

4,148

4,761

5,483

5,330

5,283

5,605

5,710

5,357

5,461

4,568

299,461

158,133

156,838

164,051

156,017

155,955

156,535

158,108

150,363

13,852
18,440

7,302
7,675

7,383
7,844

7,809
8,381

7,178
7,352

7,174
7,301

7,173
7,361

7,178
7,978

7,786
8,688

32,292

14,977

15,227

16,190

14,530

14,475

14,534

15,156

16,474

32,292

14,977

15,227

16,190

14,530

14,475

14,534

15,156

16,474

136
136

146
146

146
146

147
147

147
147

146
146

146
146

146
146

146
146

131
131

48
36
161
245

39
30
161
230

30
38
161
229

74
37
161
272

60
36
161
257

32
33
161
226

40
38
161
239

161
161

267

391

376

376

419

403

372

385

307

32,559
436,473
32,762
13,222

15,368
224,481
22,754
13,138
70,759
331,132

15,603
223,352
20,672
13,145
67,088
324,257

16,566
233,270
10,344
13,120
72,699
329,433

14,949
221,760
26,236
13,131
67,811
328,938

14,878
221,829
26,177
13,125
68,028
329,159

14,906
221,473
26,172
13,157
69,956
330,758

15,541
224,073
24,840
13,159
75,522
337,594

16,781
217,713
10,263
13,176
49,155
290,307

482,457

Copyright 2011 Audit Bureau of Circulations. All rights reserved

01-4110-0

Page 4 of 7

2A. TOTAL AVERAGE CIRCULATION By Quarters:

Morning

March 28 to June 26, 2011

June 27 to September 25, 2011

Cmbd Avg
Sun
(Mon.-Fri.)
511,735
336,618
460,499
325,711

Optional
Morning
(Mon.-Sat.)
329,163
319,717

Mon
325,306
333,470

Tue
338,920
318,958

Wed
336,918
321,398

Thu
338,067
323,449

Fri
344,417
330,774

3.

DISTRIBUTION BY COUNTY AND ZIP CODE RECEIVING 25 OR MORE COPIES IN DETAIL BY COUNTIES: (See Audit Report)

4.

BASIC PRICES:
By Home
Delivery
52 Wks./1 Yr.

PHILADELPHIA COUNTY &

OUTSIDE NEWSPAPER
DESIGNATED MARKET:
M & S. . . . . . . . . . . . . . . . . . . .
M (Mon.-Fri.) only . . . . . . . . . .
M (Mon.-Sat.) only . . . . . . . . . .
Thu, Fri, Sat & S . . . . . . . . . . .
Thu, Fri & S . . . . . . . . . . . . . . .
Fri, Sat & S . . . . . . . . . . . . . . .
Sat, S & Mon . . . . . . . . . . . . . .
Sat & S. . . . . . . . . . . . . . . . . . .
S only. . . . . . . . . . . . . . . . . . . .
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
M (Mon.-Fri.) & S . . . . . . . . . . .
M (Mon.-Sat.) only . . . . . . . . . .
S only. . . . . . . . . . . . . . . . . . . .

$316.16
171.60
205.92
213.20
178.88
178.88
178.88
144.56
110.24

Single Copy

Sat
291,282
289,333

By Mail
52 Wks./1 Yr.

$520.00
$1.00
351.00

1.75

169.00

$137.80
$1.25
2.00

5. ANALYSIS OF HOME DELIVERY AND MAIL INDIVIDUALLY PAID CIRCULATION BY PRICE CATEGORY:
Newspapers will report home delivery/mail subscription circulation above and below 25 percent of basic price of the member newspaper. This reporting is
only required if more than five percent of a newspapers subscription circulation falls into the less than 25 percent of basic price category.
6.

EXPLANATORY - OTHER:

NON-PUBLISHING DAYS: No paper was issued on the following regular publishing days:
May 30, 2011 (Monday)
The Philadelphia Daily News
July 4, 2011 (Monday)
The Philadelphia Daily News
September 5, 2011 (Monday)
The Philadelphia Daily News
PARTICIPANT IN ABC'S PROGRAM(S)/SERVICE(S): This newspaper is a participant in ABC's ZIP/FSA Code Program and Coupon Distribution Verification Service.
LATEST AUDIT REPORT RELEASED: Issued for 52 weeks ended March 27, 2011.
DAYS OMITTED FROM AVERAGES: The following issue(s) has been eliminated from the averages reported in Par. 1. The net circulation for the issue(s) is
as follows:
April 24, 2011 (Sunday)
The Philadelphia Inquirer
492,562
May 8, 2011 (Sunday)
The Philadelphia Inquirer
459,994
May 29, 2011 (Sunday)
The Philadelphia Inquirer
443,900
June 19, 2011 (Sunday)
The Philadelphia Inquirer
446,665
August 28, 2011 (Sunday)
The Philadelphia Inquirer
395,350
CREDIT AND ARREARS ALLOWANCE: Included in Individually Paid Home Delivery and Mail is an average of the following:
Sun
Cmbd Avg (Mon.-Fri.) & Sat

Total
5,311
1,257

These copies were served to subscribers that ordered delivery directly with and were billed by the newspaper and for which payment was not received and/
or short-term arrears copies served to subscribers whose term has expired.
PUBLISHERS RETURN POLICY: Fully Returnable.
VERIFIED RETAIL/BUSINESS: Included in Verified Retail/Business are copies distributed through publisher-maintained venues. Verification is made of distribution to location only, and not of actual pick-up.
Copyright 2011 Audit Bureau of Circulations. All rights reserved

Page 5 of 7

01-4110-0

6.

EXPLANATORY - OTHER: (Continued)

MARKET DESCRIPTION: Zone Reporting for this newspaper is defined as:

NEWSPAPER DESIGNATED MARKET comprises the following counties:
In Pennsylvania - Bucks, Chester, Delaware, Montgomery and Philadelphia.
In New Jersey - Burlington, Camden and Gloucester.
MARKET PENETRATION: County population and occupied household estimates appearing in ABC reports are obtained from The Nielsen Company (U.S.),
Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information
may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party
systems without the prior written consent of The Nielsen Company (U.S.), Inc.
PERCENTAGE OF TOTAL PAID & VERIFIED CIRCULATION - PRINT AND HOUSEHOLD COVERAGE PERCENT
Sun
Occupied
Population Households

Total
Circ.

2000 Census 1,517,550 590,071

Philadelphia County . . . . . . . . . . . #1-1-11 Est. 1,565,128 609,102 104,453
2000 Census 3,519,096 1,299,880
Balance in NDM*. . . . . . . . . . . . . . #1-1-11 Est. 3,767,168 1,412,233 299,461
2000 Census 5,036,646 1,889,951
Total NDM* . . . . . . . . . . . . . . . . . . #1-1-11 Est. 5,332,296 2,021,335 403,914
Outside NDM* . . . . . . . . . . . . . . . .
32,559
Total Paid & Verified Circulation - Print (Excluding Branded Editions)
436,473
#Source: The Nielsen Company (U.S.), Inc. *NDM = Newspaper Designated Market.

% of
Total
Circ.

Household
Coverage

Cmbd Avg (Mon.-Fri.)

Sat

% of
Total
Circ.

% of
Total
Circ.

Total
Circ.

23.9

17.1%

50,980

22.7

68.6

21.2% 158,133

70.5

92.5
20.0% 209,113
7.5
15,368
100.0%
224,481

Household
Coverage

8.4%

Total
Circ.

Household
Coverage

50,569

23.2

8.3%

11.2% 150,363

69.1

10.6%

92.3
7.7
100.0%

9.9%

93.2
10.3% 200,932
6.8
16,781
100.0%
217,713

BASIC PRICES FOR BRANDED EDITIONS:

By Home
Delivery

Single Copy

52 Wks./1 Yr.

By Mail
52 Wks./1 Yr.

THE PHILADELPHIA DAILY NEWS:

PHILADELPHIA COUNTY &
BALANCE IN NEWSPAPER
DESIGNATED MARKET:
M & S. . . . . . . . . . . . . . . . . . . .
M only . . . . . . . . . . . . . . . . . . .

$205.92
171.60

OUTSIDE NEWSPAPER
DESIGNATED MARKET:
M only . . . . . . . . . . . . . . . . . . .

$1.00

$1.25

PRINT ADVERTISING POLICY: Publishers declared policy is that all advertising appears in all editions scheduled for the day, except on Monday to Friday,
where zoned advertising may appear by county in the Newspaper Designated Market. Additionally, Sunday zoned advertising may appear by county in the
Newspaper Designated Market area. Also, zoned advertising may appear Monday through Wednesday in Classified Advertising as either PA NDMA counties or NJ NDMA counties. Also, zoned advertising may appear Thursday, Friday, and Sunday in Classified Advertising by PA NDMA County or all NJ NDMA
counties. Zoned pre-print advertising may appear in Morning or Sunday Classified Sections and special sections, or on dates when split-run copy is
accepted. Morning classified advertising, with the exception of the state of New Jersey, and Sunday classified auto, do not appear in editions Outside Newspaper Designated Market. All editions in the Newspaper Designated Market carry all advertising for the day, except when copy is received too late for insertion in the early editions. It is not inserted in the corresponding editions of the following day.
AVERAGE UNPAID DISTRIBUTION: Includes Arrears, Advertisers & Agencies and Complimentary, Sample, Service:
Total
Sun
Cmbd Avg (Mon.-Fri.)
Optional Morning (Mon.-Sat.)
Mon
Tue
Wed
Thu
Fri
Sat

21,167
7,361
7,495
7,347
7,082
7,121
7,641
7,615
8,166
Copyright 2011 Audit Bureau of Circulations. All rights reserved

01-4110-0

Page 6 of 7

6A. AUDIENCE FAX - EXPLANATORY:

Print/Online Readership Explanatory:
DMA Area: Philadelphia
NDM* Area: Reflects 86.9% circulation within the circulation defined market per the March 27, 2011 circulation Audit Report covered by the Readership
Newspaper Designated Market and is comprised of: Burlington, Camden, and Gloucester Counties in New Jersey. Bucks, Chester, Delaware, Montgomery
and Philadelphia Counties in Pennsylvania.
The Readership research sample produced the following completed unweighted total interviews:
Market

DMA
NDM*

Print Readership

Sun
1,268
1,203

Weekday
702
674

Online Readership

Past 7 Days
1,494
1,409

Past 7 Days
341
315

Past 30 Days
535
489

Combined Audience
Past 7 Days
Print
Past 30 Days
Past 7 Days
Online
1,645
1,754
1,541
1,633

The Past 7 Day Print and Past 30 Day Online measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday print edition in the past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days.
Respondents captured in this measurement are included once with no duplication.
Please visit www.audiencefax.com to create customizable reports.
Website Usage Explanatory:
ABC did not determine the publishers choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by ABC
of the methodology or technologies used by the data provider. As appropriate, ABC audits will verify the applications and measurement techniques used by
the data provider to establish the statistics and data presented on behalf of the publication.
Website Usage Definitions:
Total Unique Cookies: This site employs a cookie-based method for reporting of a Unique. In the absence of a cookie a combination of the IP address and
user agent string is used to establish a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in
this count may be content from co-branded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied or identified browser that accessed the Internet content of the site during the measurement
period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Fax Web Site Usage, Total Activity
has been made to adjust this number from cookies to people. (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices
or locations.) Additionally, identifying non-cookied users by the IP address & user agent string in combination may over or understate the number of individual people due to dynamic IP addressing.
Page Impressions/Views: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the
server. In effect, one request by a valid user should result in one Page Impression/ View being reported. The counted page impression may not necessarily
be in focus or visible in the user's browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and
between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our
definition, it is assumed that a human being is operating the browser manually and viewing the page.

Guy Holliday, Chief Revenue Officer

Telephone (215) 854-2755 - FAX (215) 854-2380
400 N. Broad St., P.O. Box 8263
Philadelphia, PA 19130
e-mail: dholliday@phillynews.com

We certify that to the best of our knowledge all data set forth in this Publishers Statement are true and report circulation in accordance
with Audit Bureau of Circulations Bylaws and Rules.
Parent Company: Philadelphia Media Network, Inc.
01-4110-0
THE PHILADELPHIA INQUIRER, published by Philadelphia Media Holdings, LLC 400 N. Broad St. Philadelphia, PA 19130
JIM GREGORY
GREGORY J. OSBERG
Vice President of Circulation/Transportation
CEO and Publisher
Date Signed: October 14, 2011
Copyright 2011 Audit Bureau of Circulations. All rights reserved

Page 7 of 7

PAR
CNS 56

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PARADE

Period Ended Date

Individually Paid
Business/Traveler Paid
Total Paid
Verified
Total
Digital Replica
Digital Non-Replica
Total Circ. Excluding Branded Editions
Branded Editions
Total Paid & Verified Circulation
April 1 to June 30, 2011 - QUARTERS - SUNDAY
July 1 to September 30, 2011 - QUARTERS - SUNDAY

09/30/11
425,064
2,821
427,885
8,588
436,473
32,762
13,222
482,457
482,457
511,735
460,499