MEDIA PLAN

FOR SEC A,A+,A++ HNI IN BETWEEN 21 - 45

ABHISHEK DAS, MAMM II, AMITY SCHOOL OF COMMUNICATION

CREATIVE PROBLEM

Increase Brand
Equity

Increase Brand
Recall Value

Attract
financers to
invest

Increased
selling of
shares & stock

Ensure quality
work from
employees

Create distinct
corporate
identity

ADVERTISING OBJECTIVES

Increase of Sales of Services by an approximated margin of 10%

during and after the campaign in the same financial year.

To increase potential leads by 25% during and after the campaign in

the same financial year.

POSITIONING STATEMENT

Existing : The engine room of Software Products

Revised : The Icons of Quality IT Services

Source : Wikipedia,R Systems Official

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CREATIVE DELIVERABLES
MEDIA CREATIVE

ADAPTATION
(if any)

Print Creative

Outdoor, Banner,
Rich Media, Web
Mobile

Corporate Commercial, TV

Video/GIF
Banner

Audio Commercial

In Cinema Projection

E-mailers, Newsletters

Non Traditional Media Craftwork

PRINT
TG A1, A2, A3
Method Adopted : Frequency Based
Cities : Delhi, Mumbai, Bangalore, Chennai.
Scheduling Pattern : Continuous
Language Preferred : English

Publication

Size

BW

Color

Total

Readership Cost per sq cm

The Times of India

FP

10

10

20

7254000

4,095.00

Business Standard

FP

312000

450

The Economic Times FP

722000

4095

Hindustan Times
Digit Magazine

HP
FP

6
0

0
5

6
5

4335000
100000

3950
250

India Today Mag

FP

1000000

500

Source : BhavesAds.com, IRS

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OUTDOOR

Double Sided V Unipoles in Airports

Car Parking Gantry of Malls
CyberHubs
Billboards in the roads leading to
airports
Bus Stops Near Office Clusters

Traffic Signal Advertising

CORPORATE COMMERCIALS

CORPORATE COMMERCIALS

TG A1, A2, A3
Method Adopted : TRP Based
Cities : Delhi, Mumbai, Bangalore, Chennai.
Scheduling Pattern : Flighting
Media Type Vehicle Name
TV
Sony Six
TV
NDTV India
TV
Times Now
TV
Star News

Cost
Date of Publish
Days of Run DurationCount
5493
2-Feb-15
40 10 secs
3223
18-Feb-15
40 10 secs
6221
18-Feb-15
40 10 secs
7441
18-Feb-15
40 10 secs
Total

2
3
3
3

Total
439440
386760
746520
892920
2465640

Source : BhavesAds.com, IRS

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EMBEDDED ADVERTISING

Can include the office and its culture as a part of the script of the
movie shot. Workplace environment can also be cited.

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ONLINE
Online Banner Advertising

SEM with keywords like that of the

award and accolades.

Flash Ads on E-Paper Portals

E-Mailers with Exclusive Offers

Online Contest and Quizzes and

reinforcement with selection.

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EVENTS & SPONSORSHIPS

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PR CAMPAIGNS

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UNCONVENTIONAL MEDIA
Method Adopted : Location Based,
Hotspots.
Cities : Delhi, Mumbai, Bangalore,
Chennai.
Scheduling Pattern : Flighting

Golf Advertising, to reach the TG, in

a more optimised way.

Airborne Advertising, to reach the

TG by giving them a sky roaring
surprise message.

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UNCONVENTIONAL MEDIA

JETMAX MEDIA Advertising, to connect the business

class at the right time with the right creativity.

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If we compute the total amount of prospects

approached by the summation of all the different
aforementioned strategies, and then apply a
probability of 1% on the successful transformation
of leads to sales, it would meet the Advertising
Objectives without any hindrance.

THANK YOU
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