LEARN. PERFORM. GROW.

8.Strategic choices (III)

Corporate Strategy Master Degree
The Faculty of International Business and Economics,
ASE Bucharest

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Detailed Course Contents:

1. Introducing Strategy
2. The Strategic Position The Environment; Strategic
Capability; Expectations & Purposes

3. Strategic choices - Business-Level, Corporate-Level and

International Strategy; Directions and Methods of
Development. Strategic Driving Forces. Decision Making
Process

4. Strategy into action Organising for Success; Enabling

Success & Managing Strategic Change

LEARN. PERFORM. GROW.

Strategic choices (III)

Directions and Methods of Development

Directions for strategy development Ansoff matrix; TOWS matrix
Methods of strategy development methods of development matrix

Strategic Driving Forces

Decision Making Process

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AGENDA for TODAY

8. Strategic choices (III)

1. Directions for strategy development

2. Methods of strategy development
3. Strategic Driving Forces
4. Decision Making Process

LEARN. PERFORM. GROW.

AGENDA for TODAY

8. Strategic choices (III)

1. Directions for strategy development

2. Methods of strategy development
3. Strategic Driving Forces
4. Decision Making Process

LEARN. PERFORM. GROW.

1. Directions for strategy development matrix

Products
Existing
Protect/build

Existing

Markets
New

New
Product development

Consolidation
Market penetration

With existing
capabilities
With new capabilities
Boyond current
expectations

Market development

Diversification

New segments
New territories
New uses
With new capabilities
Beyond current
expectations

With existing
capabilities
With new
capabilities
Boyond current
expectations

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The TOWS matrix

Internal Factors

Opportunities

External
Factors

(O)

Strengths (S)

Weaknesses (W)

SO Strategic Options

WO Strategic Options

Generate options here that

use strenghts to take
advantage of opportunities

Generate options here

that take advabtage of
opportunities by
overcoming weaknesses

Threats

ST Strategic Options

WT Strategic Options

(T)

Generate options here

that use strenghts to
avoid threats

Generate options here

that minimise weaknesses
and avoid threats

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AGENDA for TODAY

8. Strategic choices (III)

1. Directions for strategy development

2. Methods of strategy development
3. Strategic Driving Forces
4. Decision Making Process

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2. Methods of strategy development matrix

COMPANY
Interior

Internal development

Exterior

Merger

Country

Acquisition

of origin

Joint Venture
Strategic Alliance

TERRITORRY

International

Exporting

Merger

Office / Foreign Country

Plant / Foreign Country
Multiantional
operations
Global operations

Acquisition
Joint Venture
Strategic Alliance
Turnkey Project
Licencing

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AGENDA for TODAY

8. Strategic choices (III)

1. Directions for strategy development

2. Methods of strategy development
3. Strategic Driving Forces
4. Decision Making Process

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3. Strategic Driving Forces

Category
I. Products/Markets

II. Capabilities

III. Results

Strategic Areas
Offered Products
Market needs
Technology
Capacities of Production
Sales Method
Distribution Method
Natural Resources
Dimention / Growth Rate
Return / Profit

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AGENDA for TODAY

8. Strategic choices (III)

1. Directions for strategy development

2. Methods of strategy development
3. Strategic Driving Forces
4. Decision Making Process

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4. Decision Making Process

1. State the strategic goal
2. Establish criteria

Identify strategic decision criteria

Discriminate between MUST and WANTS criteria
Prioritize WANTS criteria

3. Generate alternatives (using different matrix)

Identify existing strategic alternatives

Develop new alternatives, if appropriate

4. Make the decision

Compare strategic alternatives against MUST and WANTS criteria

Identify and assess risks
Select best alternatives from those satisfying all MUSTcriteria and the majority
of WANTS criteria

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Milestones of strategic decision making

Issue
awareness

Issue
formulation

Solution
development

Selection of
solutions

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Detailed Course Contents:

1. Introducing Strategy
2. The Strategic Position The Environment; Strategic
Capability; Expectations & Purposes

3. Strategic choices - Business-Level, Corporate-Level and

International Strategy; Directions and Methods of
Development. Strategic Driving Forces. Decision Making
Process

4. Strategy into action Organising for Success; Enabling

Success & Managing Strategic Change

LEARN. PERFORM. GROW.

Thank you!

For more information:

Cosmin Jolde
cosmin.joldes@achieveglobal.ro