Caselet

RUCHIK K. GANDHI
IIM INDORE

AAM AADMI PARTY

p12ruchikk@iimidr.ac.in/09584154999

DATA CLEANING

REDUNDANCIES

WEIGHTED MESSAGES

FINAL CLEANING

Duplicates in terms of the

Retweets (RT) from the
AamAadmiParty tweeter handle
are removed to avoid double
counting of the sentiments

All the tweets are considered

while understanding the active
followers of AAP and accounting
for RTs done on the tweets of
other celebrities/Twitterati

Various tweets which are blank

or invalid are also removed to
ensure that only the relevant
tweets and the followers are
considered for analysis

THEME ANALYSIS & SENTIMENT ANALYSIS

METHODOLOGY: In order to identify the theme & the sentiment among the tweets done with the handle of Aam Aadmi Party
there were certain hypotheses made and corresponding key words were identified. The tweets were then searched and the count of
these key words was maintained. Correlation was found and the hypotheses with a confidence of 85% were considered to be true
(failed to reject). A list of successful213%
hypotheses with the corresponding key words are listed below: Similarly for sentiment analysis,
it was measured whether people associated the existence of AAP with real permanent change, temporary change or no change

Key Words

1.

Hypothesis
Relating to the Common Man since the party is made for this
segment and not on the basis of any caste/religion

2.

The Real Democracy: This hypothesis has the foundation in the way
AAP has decided to take decisions (even the most important ones!)

Democracy
True Sense

3.

Corruption: The one word which could be attributed to the

surfacing & the existence of AAP has been to remove corruption

Corruption
Brashtachar

4.

Common Man
Aam Aadmi
Decision Making
Voice is Heard

SENTIMENT ANALYSIS: All the tweets containing the key word change were searched and further filtered based
on their contents like Permanent, Temporary & No Change. The same analysis was done for tweets done before
the elections and after the declaration of the results. The difference in the result is presented in the Infographic

NEWS LINKED INFERENCES

METHODOLOGY: The major news related to AAP were identified with their dates & the tweets in the range of +12 hours were
analysed to view the reaction of the Twitterati to that news. Key words used to analyse the tweets emerged from the news itself

COMPETITIVE ANALYSIS

Competitive Analysis was done through hard facts found through various online tools. These facts represent how Aam Aadmi Party
performs when compared to the other political parties on the tweeter platform. Number of followers & number of tweets (along with
their constituents gives a detailed idea about the social media strategy of these political parties. The reaction of the common people
can be judged by how much they follow these parties and how much they end up being in conversation with them. AAP clearly
outperforms the others. The overall sentiment score is calculated using a MACRO developed on the algorithm used by Semantria

RECOMMENDATIONS

And finally, being a Business School student, all the analysis and the inferences seem incomplete without recommendations (:P) and
hence, without being asked, I have laid down some short term and long term recommendations for the AAP after all I am also just
a common man!