Professional Documents
Culture Documents
1 is straight forward
Chose a company name and say why you have chosen such a name.
Define mission, vision (atleast one book must be quoted). propose vision
and mission for your company and briefly explain why you have chosen
them
Define goals and objectives (again at least one book required). Propose
goals and objectives for your organisation.
Carry out literature review on core competencies of organisations (aleast
one book required for reference). Identify the core competences you
believe your new organisation has.
Task 1.2 Key issues in strategic planning: When to plan, Who should be
involved, impact on managers, targets etc.
Here you can explain Dave Chaffeys the strategic model. Make sure you give
reference of the figure.
Then briefly explain issues that organisations might face when carrying out
strategic planning and how you might over come in your organisation; for
example
http://www.msi.co.uk/key-issues-in-strategic-planning
Very nicely written article with some practical applications.
Task 1.3 - Explain Different planning Techniques: BGC Growth Share Matrix,
Directional Policy Matrices, SPACE (Strategic Position and Action Evaluation
Matrix) and PIMS (Profit Impact of Marketing Strategy).
1. What is BGC Growth Share Matrix (also known as Growth Share matrix)
and how to perform it.
This website should help you with it. Make sure you use your own words by
paraphrasing.
direct copying should be minimal and put in quotation mark.
http://www.strategicmanagementinsight.com/tools/bcg-matrix-growthshare.html
3. The difference between BGC Growth Share Matrix and Directional Policy
Matrix
This should help you 1.3 Merit Criteria (Select one planning technique) and
1.4 Distinction Criteria (Justify your Choice)
http://strategycapstone.ning.com/page/directional-matrix
See how Apple corporation and its product are applied to the
Please note this is only indication of where you should start your research
(literature review). Copying and pasting pages from above websites is not
allowed. You need to vary your sources and use academically reliable such as
books and journals.