BSS003-2

Applied Integrated Business

UNIT HANDBOOK
2013 2014

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 1 of 27

Contents
1. KEY INFORMATION.................................................................................3
1.1 Introduction..........................................................................................3
1.2 Key Staf...............................................................................................3
1.3 BREO Site.............................................................................................3
1.4 Teaching location..................................................................................4
1.5 Pod supervision....................................................................................4
2. LEARNING OUTCOMES...........................................................................4
3. TEACHING AND LEARNING STRATEGY...................................................5
3.1 Approach to Learning...........................................................................5
3.2 Group Work...........................................................................................5
3.3 Use of Technology.................................................................................5
4. TRANSFERABLE SKILLS BEING DEVELOPED...........................................6
5. ESSENTIAL AND RECOMMENDED READING...........................................7
6. ASSESSMENT STRATEGY........................................................................7
6.1 Overview..............................................................................................7
6.2 Criteria for assessment........................................................................8
6.3 Quality of work...................................................................................16
6.4 A note on Plagiarism...........................................................................16
7. COURSE TIMETABLE............................................................................17
8. GUIDE FOR STUDENTS ON THE UNIVERSITYS REGULATIONS.............18
9. UIF Unit Information Form...................................................................19
Unit information form (UIF).......................................................................19

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 2 of 27

1.

KEY INFORMATION

Unit Title Applied Integrated Business

Unit Number
Level of Study
CATS Points

BSS003-2
2
60

Prerequisites
This module can only be taken in conjunction with level 2 modules:
SHR007-2
AAF002-2
MAR008-2
BSS003 -2

Leadership and Management

Management Accounting for Business
Marketing
Management of Business Systems and Process/Operations

1.1 Introduction
This unit continues the theme of integration which underpins the level one Business Studies
Programme. It consists of projects based on real cases, which enable students to apply the theories and
knowledge gained from the level 2 business units in a variety of realistic contexts in service and
production based organisations. The final project will be carried out in conjunction with a multinational
organisation.
The aim of the unit is to support realistic learning by providing an opportunity to apply knowledge and
skills to real business situations

making it possible for students to continue to develop understanding of the interrelatedness of

all the business disciplines fundamental to business success
giving students sufficient time to carry out meaningful tasks
enabling students to gain a comprehensive understanding of the core business disciplines
through application
providing opportunities to enhance existing business skills such as group working, data retrieval
and analysis, presentation and to develop their ability to define problems and seek practical
solutions.

1.2 Key Staff

Qile (Horace) He
Room HM12
Mike Kennedy
Room HM18

qile.he@beds.ac.uk

Gareth Jenkinson

Gareth.jenkinson@beds.ac.uk

Simon Reilly

simon.reilly@beds.ac.uk

mike.kennedy@beds.ac.uk

1.3 BREO Site

There is a BREO site for BSS003-2 and you should automatically be enrolled on it. Please see your
tutor if you cannot access it as it contains vital course material
BSS003-2 Applied Integrated Business Handbook 2012 2013Page 3 of 27

1.4 Teaching location

There will be a weekly 2 hour POD session per week. You will be assigned to a specific session and you
must stay with this session throughout the year. This session will primarily be concerned with providing
detailed task briefings, plenary sessions, review meetings and providing feedback. Whilst there will be
significant amounts of POD time devoted to working on these tasks, this will in no way be sufficient to
complete them and it will be necessary for groups to organize themselves to meet and work outside of
this.

1.5 Pod supervision

Each POD session will normally have two pod tutors available. The role of the POD tutor is to guide you
in your work; allocate tasks, suggest approaches; comment on work. The unit is busy, fast paced and
heavily dependent on team work. It is therefore essential that; You arrive on time; You attend every
session.
Your first port of call if you have any problems in being able to complete your allotted tasks on time, is
your pod tutor. Equally please inform your pod tutor if there are any process/personality issues within
the group to which you have been allocated.

2.

LEARNING OUTCOMES

At the end of this unit you will be able to:

Learning Outcomes
On completion of this unit you should be
able to:

Assessment Criteria
To achieve the learning outcome you must
demonstrate the ability to:

Apply the concepts from the main functional

areas of business in an integrated and realistic
way
Collect, generate and analyse data from a range
of sources to facilitate decision making

Synthesise and communicate appropriate outputs

of an adequate standard in all the assessments

Formulate a coherent plan based on a

comprehensive analysis and evaluation of the
situation
Work effectively in a group

Communicate a variety of different concepts,

techniques, analyses, results and conclusions in
innovative and effective ways to a multiplicity of
audiences

Collect, generate and analyse data from a range

of sources, apply appropriate theoretical models
to aid evaluation and use it to reach logical
decisions and courses of action clearly supported
s by the data you present
Produce a coherent plan that is capable of being
implemented
Interact effectively within a team, to generate
reports and other outputs of a standard that would
be acceptable in a real business environment
Take the opportunities offered by this unit to
demonstrate that you can communicate your
ideas effectively to an audience of one or more in
an appropriate fashion

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 4 of 27

3.

TEACHING AND LEARNING STRATEGY

3.1 Approach to Learning
This second year unit carries on the philosophy of learning introduced in level 1 by being structured
around substantial projects and designed to enable students to continue to apply their knowledge and
skills to real business problems. As in year one the emphasis is on business as an integrated activity
and the aim is to provide the student with substantial business problems to deal with which are drawn
from real life. Where possible we will involve professional business people from outside the University
to review and comment on students work in order to inject a real world flavour.
As part of the process of completing the tasks students will develop their personal effectiveness and
continue to refine their interpersonal and transferable skills.
Professionalism is one of the main strands of the level one programme and it is continued in year 2 .In
the first meeting of the unit, students will develop and agree a code of practice, informed by the
professional standards described later in this document. They will be required to conform to this code
throughout the year.
In addition to the student code there are also the requirements of a fast moving course with many
concepts introduced and discussed in every session. Thus attendance- both attending sessions and
starting promptly are key determinants to success in this unit.. Tutors therefore reserve the right not to
admit students after the start of the session.
As in level 1 the course has moved away from the lecture/seminar approach to small group teaching,
with lectures only being used to cover keynote topics. Because of the need to concentrate more on
knowledge transfer, it is more didactic than level 1 but students still have considerable freedom in the
way they tackle the activities.

3.2 Group Work

Group working is an essential part of the Applied Integrated Business Course. When you start your
working career you will rapidly discover that whilst you can choose your friends, you cannot choose your
work colleagues. So the course simulates different experiences and mixes of students in the group
composition throughout the exercises during the course. We do not pretend that all these groups will be
ideal, but your ability to form your group into an efficient working team is a key personal objective for
you all.
There will be many challenges that you will have to overcome: Team members arriving late
Team members not turning up
Work is late
Commitments not fulfilled
Communications problems
And many, many more. Welcome to the real world.

3.3 Use of Technology

There is a deliberate intention to make effective use of the technology available within the university as
an aid to learning.

There will be an emphasis on maintaining a series of personal reflections. We will propose a

theme for this fortnightly and students are expected to think deeply about their experiences and
see how this learning can be applied to help develop the interpersonal skills and styles that will
be needed in life
These thoughts must be documented in a PLOG. This is a personal electronic record within
BREO which only you and the tutors have access to. At the end of every two week period the
record is closed and a new one is opened with a new theme. It is essential that you complete
this PLOG every fortnight. Tutors will check that this task is accomplished. The PLOGs will need
to be appended to the Individual reflective report at the end of the course, and in any case, they
will be an essential source of material for you to use to jog your memory when compiling the
report.

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 5 of 27

We will use BREO extensively to deliver teaching materials

There will be a wide variety of materials videos, notes, slides etc which will be released when
appropriate. It is therefore essential that:a) you check BREO regularly
b) you check your university e-mail regularly. TIP You can set up your University e-mail to
forward all messages to the e-mail address you regularly use

4.

You will be expected to use WIKIs extensively. The primary reason for this is to make
communication and sharing of work easy. Using a WIKI within BREO means that
o You never lose data
o You do not send material to an incorrect e-mail address, or play telephone tag ringing
round your group trying to make contact
o You can leave messages for people and record meeting notes for all the group to share
o You can create a living file which contains all the bits of a document in various stages of
completion and know who did what to which document when

We will use video recording, voting technology and other such techniques where they can
benefit the learning experience.

We will develop the concept of the e-portfolio. As the course moves through the year, the
projects will become more complex and will require significant coordination to assemble final
documents from working papers. The e-portfolio provides you with safe storage and most
importantly allows you to build an electronic file of your achievements. We expect that at the
end of the year you will be justifiably proud of the e-portfolio contents and will wish to show what
you are capable of producing to prospective employers.

TRANSFERABLE SKILLS BEING DEVELOPED

The key skills developed in this unit are:Communication
To help with the development of this you will
Be given the opportunity to experiment with different modes of communication
Produce assessments in a variety of formats
Spend at least 50% of your time working groups
Information Literacy
To help with the development of this you will: Identify the information requirements for each of the three major projects
Work with information scientists from the learning resource centre to source and evaluate
information
Research and Evaluation
To help with the development of this you will: Be involved in three major projects which all require research into different areas of the key
business activities
Use multiple sources to locate the information you need
Creativity and Critical Thinking
To help with the development of this you will: Have multiple opportunities to find creative solutions to problems presented in the three major
activities
Be required to evaluate information from a variety of sources
Participate in peer assessment

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 6 of 27

5. ESSENTIAL AND RECOMMENDED READING

This unit is dependent on the academic content provided in the four supporting year 2 units and thus the
essential reading for those units is also the essential reading for this unit. We expect you to be fully
familiar with the academic content taught in the associated subject units. This unit teaches and coaches
students how to apply this knowledge into practical situations.
You will also need to develop the discipline of searching for, evaluating and using academic literature
and other sources, which probably will be on line. The ability to critically evaluate and assess the
veracity of sources is increasingly become an important everyday skill which you will need to employ
when amassing information for your various projects.
In addition, it is highly recommended that you develop a habit of keeping current with world and
business issues, which is probably best done by reading a quality newspaper daily either old style
while eating your breakfast or with your evening coffee, or online. The BREO site has areas where
students can post items of interest.

6. ASSESSMENT STRATEGY
6.1 Overview
The assessment strategy combines a mix of group and individual activities.
There will be many and varied forms of assessment used within the unit which will reflect the many
and varied types of task that students will be asked to complete.
. These will range from

formative feedback designed to aid and assist students understanding and point to
expected levels of performance

peer group review

formal assessment of individual work

Care has been taken to ensure that at each of the three assessment points, students have the
opportunity to demonstrate their individual understanding of the task as well as their ability to
contribute to a joint learning experience.
Each set of tasks is designed to test both skills and knowledge and to provide a wide range of
useful and rapid feedback to the student.
Assessment elements will composite into 4 assessment points throughout the year. These grades
will be published in SITS. It is your responsibility to regularly check SITS to ensure that your grades
are posted and that you are aware of any referrals that are needed.

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 7 of 27

6.2 Criteria for assessment

Every task for assessment will have clearly identified assessment criteria and it will be these that
will be used to grade submitted work. It is important to review these carefully and make sure that
your output accurately answers the questions that have been posed.
Weight
%

Submission
week

Due date

Assessment
Method*

Description of Assessment Method

A individual
report and
individual
presentation

Resulting from the first phase of the

course
Component weighting IR 50% PR
50%

20

An individual
report and a
formative group
presentation

Resulting from the second phase of

the course

30

12 Individual

IR 17/1/14
GP 29/1/14

A formative
group
presentation
followed by an
individual report
and an
individual exam

Assessments based on the

Enterprise Car Hire project
Component weighting IR 50% EX
50%

40

24
Presentation
& report

PR 29/4/14
Report 9/5/14
Terminal
Exam TBA

An individual
report

A reflective report supported by diary

observations stored in a Plog
collected throughout the year

10

25

16/5/14

No

IR 22/11/13
PR 6/11/13

Overall grades will be awarded as follows

A Grade
Well written in fluent English with few if any mistakes

Well presented with thorough analysis and clear relevant conclusions

B Grade

Good style in fluent English with few mistakes

Good presentation with appropriate conclusions and good analysis

C Grade

Acceptable style; contains some/few mistakes

Acceptable presentation with appropriate but limited conclusions and acceptable analysis, but little
linkage

D Grade
BSS003-2 Applied Integrated Business Handbook 2012 2013Page 8 of 27

Some joins in style visible; contains mistakes of a silly nature.

Acceptable presentation but with weak conclusions. Analysis limited more descriptive with
minimal linkages

E/F Grade
Gaps rather than joins contains fundamental mistakes. Unacceptable presentation. No conclusions
and poor analysis.

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 9 of 27

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 10 of 27

Assignment 1 Elevator pitch

presentation evaluation
(Individual)

Each criteria marked out of 10 - Peer

evaluated
(each group member evaluates other group
members)

Criteria
Timekeeping - precisely 30
seconds
Clarity of points made
Fluency of presentation (no
pauses umms or ahhs)
Body Language (good
posture; good eye contact; no
fidgeting)
Appropriate voice: pitch,
pace; tone of voice

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 11 of 27

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BSS003-2 Applied Integrated Business Handbook 2012 2013Page 13 of 27

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 14 of 27

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 15 of 27

6.3 Quality of work

Unless otherwise requested all work is to be submitted in typed form electronically via BREO.
Deadlines are critical. Missing a deadline results in an automatic failure for the assignment, unless you
have mitigating circumstances.
Presentation is important so carefully consider the quality of your output;

Appearance
Make sure the document is well set out and easy to read
Use a simple12 point font with 1 line spacing

Literacy
Use a spell checker
Make a habit of having a final critical read through prior to submission and allow time for a final
edit, especially when combining inputs of fellow students.
Make sure the tense you use is consistently applied throughout the document.

Fitness for purpose

You will find the tasks are carefully specified in terms of the role that you are playing, the
purpose of the document and the specified length. Meeting these criteria is a business
discipline in its own right. Do not assume that if you are asked for 1,000 words you will get
double the marks or kudos for 2,000 words. The opposite might well be the case! Please read
and understand the briefs carefully and ask if they are not clear to you.

6.4 A note on Plagiarism

Plagiarism is quoting other peoples work without properly referencing it and claiming it as your own.
Copying the work of other students and presenting it as your own work can result in a fail and has
therefore resulted in some students having to repeat the year. Your tutors have no leeway in dealing
with plagiarism and are mandated to apply the university regulations rigorously.
You are recommended to think in terms of good academic practice. How can I express these thoughts
and ideas in my own words and make sure that I attribute the sources correctly Please read the
University Guide to Harvard Referencing and apply this consistently.
Most assignments will be required to be submitted electronically. In these cases the work will be
submitted to Turnitin, The plagiarism detection software run by JISC
We will be discussing methods for avoiding plagiarism as part of the course!

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 16 of 27

7.

COURSE TIMETABLE

Wee
k
1

Commencing

Major Topic

7-10-13 Introduction Set Group rules and expectations

14-10-13 Work on service case Discussion and reporting of case findings

21-10-13 Observe service encounters

28-10-13 Analyse Service encounters in detail blueprinting

4-11-13 Effective communication of ideas

11-11-13 Evaluation of Individual presentations: 6/11/12

18-11-13 How to SWOT and PESTEL (formative evaluation) CyclerMate Briefing and initial

25-11-13 Practice Week

Individual Report 22/11/12

analysis

2-12-13 Sorting out CyclerMates Bank Manager

10

9-12-13 Cleaning up CyclerMates Manufacturing

Christmas

11

6-1-14 CyclerMates HR position. Stabilization plan; Group Presentation (formative)

12

13-1-14 CyclerMates market opportunities; Submission of Individual Report 17/1/13

13

20-1-14 Identification of potential routes to market Individual report submission

14

27-1-14 Quantification of CyclerMates new Revenue and Profit opportunities

15

3-2-14 Presentation of CyclerMates plans to Venture Capitalists

16

10-2-14 Enterprise Car Hire Briefing

17

17-2-14 Enterprise Car Hire - Analysing market potential

18

24-2-14 Enterprise Car Hire - Identification and evaluation of new opportunities

19

3-3-14 Enterprise Car Hire - Establishing scenarios and forecasting alternatives

20

10-3-14 Enterprise Car Hire - Projecting development and start-up costs

21

17-3-14 Enterprise Car Hire - Recruitment and training plan

22

24-3-14 Enterprise Car Hire - Advertising and sales promotion plan

Easter

23
24

28-4-14 Enterprise Car Hire - Financial evaluation

5-5-14 Enterprise Car Hire - Reporting and Presentation

25

12-5-14 Review of learning

26

19-5-14 Submission of individual reflective report 16/5/13

28-30

19/30/5/14 Exam

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 17 of 27

8.

GUIDE FOR STUDENTS ON THE UNIVERSITYS REGULATIONS

The BREO site contains all relevant University regulations. These are constantly updated to
ensure that they are current and should be your key reference for any information. You should
ensure that you know where to access these as well as reading and understanding them. It is
not an acceptable excuse to claim that you were not aware of them and therefore you have not
complied with them.

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 18 of 27

9.

UIF Unit Information Form

Unit information form (UIF)

UIF12/13
The UIF provides essential information to students, staf teams and others on a
particular unit. Please refer to the Universitys Guidance notes on Unit Information
Forms before completing the details below
SECTION 1 - Changes made to Section 1 of the UIF will require Faculty level
approval. If substantial changes to Units/Courses are required, consult with Sub
Dean (Quality Enhancement) for advice
Unit Name

Applied Integrated Business

Unit Code

BSS003-2

Level

Credit Value

60

Location of Delivery

Business School, Luton Campus

Summary/Overview

Aims

This unit continues the theme of integration which

underpins the level four Business Studies course. It
consists of three projects based on real cases that
enable you to apply the theories and knowledge
gained from the level 5 business units in a variety of
realistic contexts in service and production based
organisations. The final project will be carried out in
conjunction with multinational organisation. The unit
attempts to simulate the environment and practices
found in modern business environments. This project
based unit requires you to work in teams to
understand, structure and evaluate a range of business
cases. These cases are fuzzy they require you to
understand the problem and define your own
approach, methodology and project plan to achieve the
objectives you will be set. This will require you to
identify obtain and critically analyse information from
the case and the public domain.
The aim of the unit is to support realistic learning by
providing an opportunity to apply knowledge and skills
to real business situations

making it possible for you to continue to

develop understanding of the interrelatedness
of all the business disciplines fundamental to
business success. Each project will require you
to apply academic theory to gain critical insight
of the case, for example a service encounter
case will require you to apply concepts of
blueprinting and services marketing

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 19 of 27

giving you sufficient time to carry out

meaningful tasks. Projects are of long duration
so the organisation and planning of your work
will be critical to ensure that all aspects of the
project are covered in depth
To generate a comprehensive understanding of
the core business disciplines and their
relationship to each other through application
providing opportunities to enhance existing
business skills such as group working, data
retrieval and analysis and to develop their
ability to define problems and seek practical
solutions. Presentation skills in industry are
essential, so there will be emphasis on
individual and group presentation as well as the
quality of written assignments

Core Learning Outcomes

Learning Outcomes
On completion of this unit you should be
able to:
1

Apply the concepts from the main

functional areas of business in an
integrated and realistic way
Collect, generate and analyse data
from a range of sources to facilitate
decision making

Formulate a coherent plan based on

a comprehensive analysis and
evaluation of the situation
Work efectively in a group

Communicate a variety of diferent

concepts, techniques, analyses,
results and conclusions in innovative
and efective ways to a multiplicity
of audiences

Assessment Criteria
To achieve the learning outcome you
must demonstrate the ability to:
Synthesise and communicate
appropriate outputs of an adequate
standard in all the assessments
Collect, generate and analyse data
from a range of sources, apply
appropriate theoretical models to aid
evaluation and use it to reach logical
decisions and courses of action
clearly supported s by the data you
present
Produce a coherent plan that is
capable of being implemented
Interact efectively within a team, to
generate reports and other outputs of
a standard that would be acceptable
in a real business environment
Take the opportunities ofered by this
unit to demonstrate that you can
communicate your ideas efectively to
an audience of one or more in an
appropriate fashion

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 20 of 27

SECTION 2 - Any changes made to Section 2 of the UIF will normally require
Faculty level approval
Year

Period of delivery
Pre-requisites/Restrictions

Activity

Student Activity

Notional Learning
Hours
Lectures
Seminars/tutorials
Lab/Field work
Workshops
Rehearsals
Assessment
e-learning
Self-directed study
Group work
Other (specify)
Total

50
50
250
250

600
Approach to Learning
This unit carries on the philosophy of learning introduced in level 4 by
being structured around substantial projects and designed to enable you
to continue to apply your knowledge and skills to real business
problems. As in year one the emphasis is on business as an integrated
activity and the aim is to provide you with substantial business
problems to deal with which are drawn from real life. The first two tasks
are based on real cases, lightly disguised. The third activity is a live case
supported by an international organisation. The unit design is guided by
principles derived from Cre8, the University of Bedfordshires pedagogic
strategy which ensures that all units are:
: Projects come from real businesses, social enterprises or
other organisations.
: Your learning centres round the particular problems you are
tackling. You seek out additional learning according to the tasks and
receive help from your tutor in relation to the tasks. Most important of
all, these are real projects which you have to complete yourself.
: The personal development strand of the unit brings together
the learning from across your units supporting you in learning and
encourages you to take a step back and consider what are the
important elements you need to incorporate in your future approaches. .
It also helps you to articulate your learning and the capabilities which
you are building to ofer future employers.
: Real business is an unstructured environment in which
problems dont come in nicely defined, organised packages. To tackle
such problems, business practice requires the use of intellectual rigour
and creativity, theoretical knowledge and practical skills, flexibility of
mind and imaginative insight. The tasks you will face in this unit have
been deliberately structured to explore these dimensions.
Collaborative: The integrative group work in this unit will challenge you
to develop your skills further to deliver high quality work. These skills
are highly prized in Industry and you need to be able to articulate your
abilities to your next employer.
As part of the process of completing the tasks you will
develop your personal efectiveness and continue to
refine your interpersonal and transferable skills.
Professionalism is one of the main strands of the
BSS003-2 Applied Integrated Business Handbook 2012 2013Page 21 of 27

programme in year 1 and it is continues in year 2. In the

first meeting of the unit, you will develop and agree a
code of practice, informed by the professional standards
described in the Course Information Form. You will be
required to conform to this code throughout the year.
As in the first year, the course has moved away from the
lecture/seminar approach to small group teaching, with
lectures only being used to cover keynote topics.
Because of the need to concentrate more on knowledge
transfer, it is more didactic than the first year but you
still have considerable freedom in the way you choose to
tackle the activities.
.
Communication
To help with the development of this you will:Be given the opportunity to experiment with
diferent modes of communication
Produce assessments in a variety of formats
Spend at least 50% of your time working groups
Information Literacy
To help with the development of this you will:Identify the information requirements for each of the
three major projects
Work with information scientists from the learning
resource centre to source and evaluate information
Skills Development

Research and Evaluation

To help with the development of this you will:Be involved in three major projects which all require
research into diferent areas of the key business
activities
Use multiple sources to locate the information you
need
Creativity and Critical Thinking
To help with the development of this you will:Have multiple opportunities to find creative solutions
to problems presented in the three major activities
Be required to evaluate information from a variety of
sources
Participate in peer assessment

Assessment Strategy
The assessment strategy combines a broad mix of
activities and care has been taken to ensure that at
each of the three assessment points you will have the
opportunity to demonstrate your understanding of the
task based on your collaboration and evaluations
carried out in groups The evaluations are designed to
develop a broad range of skills, which are highly
relevant in modern employment situations such as
presentations, briefing notes, reports and business
plans.
Formative feedback will be provided where possible in
advance of summative assessments to reinforce the
BSS003-2 Applied Integrated Business Handbook 2012 2013Page 22 of 27

coaching aspects of the unit.

Each stage of the unit will be assessed in terms of skill,
knowledge and analytical content. Whilst the projects
require significant team interaction, your efort will be
assessed individually. The assessment mix is varied and
will include formative assessments to check
understanding and provide feedback as preparation for
summative reports, Presentation skills are an important
attribute in todays work environment and both
individual and group presentations will be assessed.
The projects all have precise briefs which clearly specify
the required deliverables that might be found in
industry ranging from presentations, to short briefing
notes and detailed analytical reports. These reports will
be assessed both in terms of form and content
aqccording to clear criteria and performance
benchmarks laid out in the unit handbook.
In addition there will be an opportunity to reflect on the
learning experienced throughout the year and you will
be required to write a reflection on your learning
throughout the year based on your PLOG (Personal
blog).
A final examination will evaluate your ability to draw
connections between theory and practice and
demonstrate your ability to apply academic theory and
concepts to the cases you have studied by answering
specific questions which invite you to apply a specific
theory to specifc aspects of the company studied.

N
o

Assessment
Method*

Description of
Assessment Method

RE+PR(solo
)

20

RE+PR

30

16

RE+EX

Individual Report and

individual Elevator
presentation
Individual report
informed by e-portfolio
+ Formative Dragons
Den group presentation
Individual report
Exam

Learning
Outcomes
Assessed
2 3 4 5

40

RE

Reflective report

10

25
Week 28 2 Hour
exam
27

AR
CB
CS
DI
EX
GR
IT
LR

Weigh
t
%

*The following codes for assessment methods

Artifact
PC
computer-based
PF
case study
PL
dissertation or project
PO
Exam
PR
group report
RE
in-unit test
OR
literature review
OT

Submission week
(assignments) or
length (exam)

6
7

apply:Practical
Performance
placement
Portfolio
Presentation
individual report
Oral
Other

SECTION 3 - Once initial approval of the unit has been given, the Unit Coordinator may make changes to this section, following appropriate consultation

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 23 of 27

Outline Teaching Schedule

Major TopicssIntroduction Set Group rules and expectations
Work on service case Discussion and reporting of case findings
Observe service encounters
Analyse Service encounters in detail blueprinting
Effective communication of ideas
Evaluation of Individual presentations: Submission of Group
Individual Report
How to SWOT and PESTEL (formative evaluation)
CyclerMate Briefing and initial analysis
Sorting out CyclerMates Bank Manager
Cleaning up CyclerMates Manufacturing
CyclerMates HR position. Stabilization plan; Group Presentation (formative)
Christmas
CyclerMates market opportunities; Submission of Individual Report Identification of potential routes to market
Individual report submission
Quantification of CyclerMates new Revenue and Profit opportunities
Presentation of CyclerMates plans to Venture Capitalists
Enterprise Car Hire Briefing
Enterprise Car Hire - Analysing market potential
Enterprise Car Hire - Identification and evaluation of new opportunities
Enterprise Car Hire - Establishing scenarios and forecasting alternatives
Enterprise Car Hire - Projecting development and start-up costs
Enterprise Car Hire - Recruitment and training plan
Enterprise Car Hire - Advertising and sales promotion plan
Easter
Enterprise Car Hire - Financial evaluation
Enterprise Car Hire - Reporting and Presentation
Review of learning
Review of learning Submission of individual reflective report Exam

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 24 of 27

SECTION 4 Administrative Information

Faculty

Business School

Portfolio

Business

Department/School/Division

Management and Business

Systems

Unit Co-ordinator

Michael Kennedy

Version Number

1/08

Body approving this version

University Validation

Date of University approval of

this version (dd/mm/yyyy)

25/04/2008

Shared Units Indicate below all courses which include this Unit in their diet
Ba (Hons) Business Studies (all Pathways)

Form completed by:

Name:

Ann Matthews

Date: March 2008

Authorisation on behalf of the Faculty Teaching Quality and Standards

Committee (FTQSC)
Chair:
.
Unit Updates
Date
(dd/mm/yyy Nature of Update
y)
16/05/2013
Revision of assignments to be individual

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 25 of 27

Date: ..

FTQSC Minute Ref:

UNIVERSITY OF BEDFORDSHIRE
Annex to Unit the Information Form Teaching schedule with activity
hours for the KIS
Academic Year 2012-13
This annex to the UIF should be used to record actual teaching and learning
activity hours at unit level for each UoB sub-category of teaching and learning
activity. UoB sub-categories of teaching and learning have been specified to relate
directly to the Key Information Set (KIS) categories of scheduled, guided
independent and placement learning. The information provided will be used to
determine the total hours associated with each KIS category for each unit of UoB
courses required to have a Key Information Set and to provide information to the
time-tabling department.
Guidance on the definition of the sub-categories and the specification of the
associated hours can be found in the guidance paper: KIS arrangements relating
to Teaching and Assessment published by the CLE. It is important that the hours
accurately reflect the actual time delivered and that Faculties can evidence the
time delivered for auditing purposes.
Departments should complete the form in full and attach to the associated UIF.

SECTION A: Unit information

Unit name

Applied Integrated Business

Unit code

BSS003-2

Level

Credit value

60

SECTION B: Teaching schedule

A 30 credit unit will be expected to have 24 teaching weeks, if ofered over a year (or
equivalent if ofered in a diferent pattern), with one revision week prior to each
examination period. Other credit-weightings will be pro-rata. Each block represents one
hour of timetabled activity.
Any un-used rows should be removed from the table.
The timetabled hours per week for each category should be included. So if there are two
one hour lectures per week then 2 should be indicated.
UoB sub-category of teaching and learning
activity
Scheduled
SP
SA

Practical classes and workshops

Scheduled in-class assessments1
Guided

Week(s)
1/13

2/14

3/15

4/16

5/17

6/18

7/19

8/2

1
1

BSS003-2 Applied Integrated Business Handbook 2012 2013Page 26 of 27

GR
GFA
GPort
GG
GA
GS
GPAL
IA
IP
IT

Directed reading and research2

Formative assessment
Portfolio development
Group work (out of scheduled time)
Guided assessment
Self and diagnostic assessment
Peer Assisted Learning
Independent
Assessment preparation
Tutor-defined project and/or dissertation
activity
Non-formalised activities agreed with
tutors

2
5
2
1
4

2
1
2
5
2
1
4

2
5
4
1
6

2
5
2
1
4

5
2
1
4

2
5
2
1
4

2
1
2
6
4
1
4

5
2
1
4
1
3

1
3

1
3

1
3

1
3

1
3

1
3

1
3

Summary
Schedule
d

Guided independent
Guided

Total
Hours
Percentag
e

50

400

Independe
nt
150

8%

67%

25%

Autonomo
us

Placement/Ot
her
Total
600

Notes

For most units total hours (A plus B) must relate to the overall credit value of
the unit (1 credit = 10 notional hours)
Where there are placements etc. then the total hours (A plus B plus C) will
normally exceed that associated with the credit value of the unit
Ranges must not be used
The schedule is efectively our contractual arrangement with students. It is
important that it is delivered.

1 In-class tests and assessed performances, presentations etc.

Note it is important not to double count the hours.

Use the category that is appropriate for the majority of students.
2 May include the reading of specified articles or a specified number of articles/books etc from a provided list
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