August, 30,2003

Prof. A.A.M.Baquer
Director
Institute of Business Studies
Darul Ihsan University
Subject: Submission of Internship Report
Dear Sir,
It is my pleasures to enclose the internship report entitled Prime Banks Credit Card
a comparative analysis with other cards in the market and contribution towards the
company growth. Which is a requirement of MBA. Program. This report is completed
under your supervision and Mr. Abdul Wali, Head of Cards, Prime Bank Limited.
This report discusses about the credit card operation of Prime Bank, comparison with
others bank and financial institution and impact on organizational growth. I
acknowledge my shortcomings but I have given my best effort to gather as much
relevant information as possible and present it in more representative way.

Thank you
Yours sincerely

Roll no:
Reg. No: 706
Batch: 4th

ACKNOWLEDGEMENT
First I would like to acknowledge my honorable teacher Prof. A. A.
M.

Baquer, Director, Institute of Business Studies, Darul Ihsan

University; for his endeavor approach and outstanding supervision

by which I earned expecticulating particular knowledge.
I am grateful to Mr. Md. Abdul Wali, In-charge Card Division; Mr.
Moyen Uddin Ahmed; Mr. Shamsul Haq, operations; Mr. Shahin
Hawlader, Mrs. Sabrina Sadika, Mr. Salahuddin, Mr. Delwar Hossain,
Mr. M. Morshed of Recovery and Mr. Mushfique, proposal analysis;
Mr. Shamsuddouza, Mr. Mahmud, Mr. Arshad Kibria of verification.
I would like to thank Mrs. Sohely Nazneen and Mrs. Suraiya Rahman
of Customer services; Md. Rezaul Haque of Operation; Mr. Belal
Uddin Ahmed of Accounts; Mr. Quazi Anwarul Azim & Mr. Rabiul
Islam of Merchant Marketing; Mr. Ziaul Hassan of Marketing and
other officers of card division, Prime Bank Ltd, who had helped me
in the time of internship and answered all types of question with
patience.

Executive Summary
Prime Bank Ltd is a fast growing private bank. In Prime Bank has focused
for providing high quality customer service at a very competitive price. PBL
efforts are directed at diversification of product and service. . In this
backdrop PBL has launched credit card business in collaboration with a
global player like Master Card. Master Card is one of the top 20 brands in
the world. An alliance with these as its Principal Member is definitely a big
advantage from marketing point of view.
This report basically deals with Prime Banks Credit Card a comparative
analysis with other cards in the market and contribution towards the
company growth.
This report divided in to seven major chapters, where mainly focused on
the different types of competitors of Prime Bank Credit Card and its impact
of the credit card marker. The overviews are as follows:
Chapter-1:

Introduction of research topic..

Chapter-2: Overview of credit card system. History of credit card, its type
and market, advantages and limitations.
Chapter-3: Fundamentals of credit card system. Its holders, issuers,
agent
Banks, merchant. Operation of Master Card.
Chapter-4: Analysis of industry competitor of Prime Bank Master Card. In
this chapter Master Card issuer of two other banks (National
Bank Ltd & Standard Chartered Bank Ltd) are analyzed in
their effort in the market that affect Prime Bank Ltd.
Chapter-5: Comparative analysis of industry competitor. In this chapter
Master Card issuer of two other banks (National Bank Ltd &
Standard Chartered Bank Ltd) are analyzed in strength,
Weakness, market share, charges and fees.
Chapter-6: Contribution of Prime Card to the company (PBL) growth.
Chapter-7: Recommendation and conclusion.

Table of Contents
Particulars
Chapter: 1
Introduction:
Objectives of the study.
Methodology of the study.
Limitations of the study.
Chapter: 2
Overview of Credit Card System:
Introduction
History:
Different types of Credit Card in the world.
The market
Credit Card in Bangladesh.
Advantages & Limitations.
Chapter: 3
Fundamentals of Credit Card Business:
Card Holder
Issuer
Agent Banks
Acquirer
Merchant
Operation of the Master Card International..
Security and Fraud.
Chapter: 4
Analysis of industry competitor
National Bank Ltd
Standard Chartered Bank Ltd
Prime Bank Ltd
Chapter: 5
Comparative Analysis:
The market shares of the major player in the
Credit Card business in Bangladesh
Market share in terms of merchant
SWOT Analysis
Comparison on Master Card Vs Other Credit card
Comparative statement of Fees and Charges of
Facilities of Credit card in different brand
Comparison PBL Vs NBL
Comparison PBL Vs Standard Chartered
Comparison PBL Vs Dhaka-Vanik
Chapter: 6
Contribution of Prime Card to the company (PBL) growth.
Chapter: 7

Recommendation and conclusion.

Page No.
1
2
3

3
3
4
5
56
7
7
7
8
8
9
13
15
15
18
25

48
49
49
51
54
55
59
61
65
68

74

REFERENCE
1.

Principles of Marketing: Seventh Edition

Philip Kotler.

2.

Marketing Management: Ninth Edition

Philip Kotler; Gray Armstrong.

3.

Competitive strategy
Techniques for analyzing industries and competitors.
By Michael E. Porter

4.

Annual Report 2001

Prime Bank Ltd

5.

Annual Report 2002

Prime Bank Ltd

6.

Annual Report 2001

National Bank Ltd

7.

Annual Report 2001

Dhaka Bank Ltd

8.

Brochure of Standard Chartered Bank, VANIK and National Bank.

REPORT ON

Prime Banks Credit Card

A comparative analysis with other cards in the
market
And
Contribution towards the company growth.
SUBMITTED TO
Prof. A. A. M. Baquer
Director
Institute of Business Studies
Darul Ihsan University

SUBMITTED BY
Imtiaz Ahmed
Roll No: 4030
Reg. No: 706
Batch: 4th
IBS
Darul Ihsan University