Professional Documents
Culture Documents
3
4
6
7
8
9
10
11
12
13
14
15
WHATS INSIDE
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
36
DIRECTORIES
File directory
Contacts
HELLO...
AND WELCOME!
ABOUT NO MORE
NO MORE promotes the use of a
new national symbol to express
support for ending domestic
violence (DV) and sexual assault
(SA) in our society. The NO MORE
signature, worn and displayed by
influencers, people working in the
field of DV/SA and members of the
general public, will raise visibility,
create awareness, encourage
conversation, and help break the
social stigma surrounding domestic
violence and sexual assault.
THE GROUP
NO MORE involves a broad coalition of funders, advocacy
and service organizations and private sector volunteers
from the top ranks of leading corporations, media
companies and major branding and design firms.
THE GOALS
Too often, the realities about domestic violence and
sexual assault remain hidden in the shadows, the victims
riddled with shame and stigma. Despite the progress
that has been made on these issues, there remains a
critical need to expose and talk about this subject in
the public domain. NO MORE reflects the aspiration
to create a society in which there is no more domestic
violence and no more sexual assault.
As with the peace sign, the yellow support our troops
ribbon, the red AIDS ribbon or the pink breast cancer
ribbon, the goal is to use this new symbol to help
THE OBJECTIVES
To have the NO MORE symbol adopted by domestic
violence and sexual assault organizations, as an overarching symbol that unifies the effort while not competing
with the different logos/brands of these organizations.
To have influencers and as many members of the
general public as possible, from all walks of life, wear
or use the icon.
It is hoped that by accomplishing these objectives,
we will be taking the first steps toward a broader level
of change: that the increased visibility and dialogue
will contribute to changing social norms, and ultimately
to improved public policies and more resources.
BE CLEAR. BE CONSISTENT.
BE NO MORE.
wordmark
vanishing point
icon
tagline
(optional)
wordmark
10
INLINE SIGNATURES
STACKED SIGNATURES
inline signature
SIGNATURE CONFIGURATIONS
stacked signature
The NO MORE signature is available in two main
configurations to facilitate application across a wide
array of communications.
inline lock-up
stacked lock-up
inline large lock-up
11
full color
blue
black
full color
blue
black
badge
reverse
knockout (white)
STACKED SIGNATURE
badge COLOR VARIATIONS reverse
knockout (white)
COLOR VARIATIONS
The NO MORE signature is also available in several color
variations to adapt well to any reproduction scenario.
Full color signatures are available in spot, process and
RGB versions, and should be used in most cases.
Badge signatures are enclosed in a white holding shape
and allow the full color mark to be used effectively on
busy or conflicting-colored backgrounds.
Reverse signatures are designated for use on dark
backgrounds that do not impede legibility of the mark.
full color
blue
black
full color
blue
black
badge
reverse
knockout (white)
badge
reverse
knockout (white)
12
13
INLINE
INLINE / TAGLINE
INLINE / TAGLINE: M
INLINE / TAGLINE: L
3/8 inch
27 pixels
1 inch
72 pixels
5/8 inch
45 pixels
1-1/8 inch
81 pixels
STACKED
STACKED / TAGLINE
1/3 inch
24 pixels
5/8 inch
45 pixels
14
PARTNERSHIP CO-BRANDING
USING THE INLINE SIGNATURE
PARTNERSHIP CO-BRANDING
vertical rule
(50/50 relationship)
vertical rule
vertical rule
partner logo
inline signature
partner logo
stacked signature
partner logo
inline signature
partner logo
stacked signature
ENDORSEMENT CO-BRANDING
USING THEENDORSEMENT
INLINE SIGNATURECO-BRANDING
partner logo
partner logo
USING relationship)
THE STACKED SIGNATURE
(> 60/40
USING THE STACKED SIGNATURE
partner logo
partner logo
stacked signature
inline signature
inline signature
communication vehicle
communication vehicle
communication vehicle
communication vehicle
stacked signature
15
10
11
12
17
NO MORE BLUE
C
M
Y
K
73.7
0
20
0
R 0
G 188
B 206
NO MORE GRAY
C
M
Y
K
12.63
0
0
59.29
R 112
G 125
B 133
18
PMS 431
DARK GRAY
PMS 429
LIGHT GRAY
PMS 315
DARK TEAL
PMS 636
LIGHT BLUE
C
M
Y
K
45
27
17
51
R 94
G 106
B 113
C
M
Y
K
21
11
9
22
R 165
G 172
B 175
C
M
Y
K
100
8
18
38
R 0
G 105
B 131
C
M
Y
K
38
0
5
0
R 144
G 215
B 231
19
TYPOGRAPHY
AaBbCcDdEeFfGg
1234567890&!()@
GOTHAM NARROW
AaBbCcDdEeFfGg
1234567890&!()@
Gotham Narrow Book
Gotham Narrow Medium
Gotham Narrow Bold
Vendis esci aut asperum fuga vid unt fuga. Et lauditem endant.
Alictur secum rehendae aribus aliati dolut hil imenda sunt et
omnit aspicillori tenistia dem quaepel lautasi ncipsam hilit, quo
et ipitate molut alia pla denis qui blaborem inctem diam inve
ligendic tem faccum volo destiaectur, quis dolo explam liquat,
consedit plabor sam idebit utet et laborepuda imus.
20
cropped as a supergraphic
21
PORTRAITS
CONCEPTS
RELATIONSHIPS
One-on-one interactions
that express compassion in
a strong, positive way
PHOTOGRAPHY
23
TOGETHER
WE CAN END
DOMESTIC
VIOLENCE
& SEXUAL
ASSAULT
NOMORE.org
NOMORE.org
24
25
26
27
28
Use of photography is a
powerful way to add color,
texture and context to the
NO MORE visual language
in digital communications.
ABOUT US
O U R M I SS I O N
H OW YO U C A N H E LP
O U R PA RT N E R S
CO N TAC T U S
Latest News
Helpful Resources
CONTACT US
info@NOMORE.org
1 866 123 4567
GO
GO
29
I SAY
NO MORE
TAKE ACTION NOW
30
31
NO MORE Blue
embedded
Vanishing Point icon
graphic pattern
inline signature
lock-up
NO MORE Blue
NO MORE Blue
embedded
Vanishing Point icon
These examples are solely for illustrative purposes and do not imply
NO MORE has relationships with the partners or products depicted.
DIRECTORIES
33
INLINE SIGNATURES
FULL COLOR
ONE COLOR
REVERSE
FILE DIRECTORY
BADGE
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_SPOT.eps
3/8 in.
NO MORE_INLINE_CMYK.eps
3/8 in.
NO MORE_INLINE_RGB.png
27 px.
screen
NO MORE_INLINE_BLUE.eps
3/8 in.
NO MORE_INLINE_K.eps
3/8 in.
NO MORE_INLINE_KO.eps
3/8 in.
NO MORE_INLINE_REV_SPOT.eps
3/8 in.
NO MORE_INLINE_REV_CMYK.eps
3/8 in.
NO MORE_INLINE_REV_RGB.png
27 px.
screen
NO MORE_INLINE_BADGE_SPOT.eps
3/8 in.
NO MORE_INLINE_BADGE_CMYK.eps
3/8 in.
NO MORE_INLINE_BADGE_RGB.png
27 px.
screen
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_TAG_SPOT.eps
1 in.
NO MORE_INLINE_TAG_CMYK.eps
1 in.
NO MORE_INLINE_TAG_RGB.png
72 px.
screen
NO MORE_INLINE_TAG_BLUE.eps
1 in.
NO MORE_INLINE_TAG_K.eps
1 in.
NO MORE_INLINE_TAG_KO.eps
1 in.
NO MORE_INLINE_REV_SPOT.eps
1 in.
NO MORE_INLINE_REV_CMYK.eps
1 in.
NO MORE_INLINE_REV_RGB.png
72 px.
screen
NO MORE_INLINE_TAG_BADGE_SPOT.eps
1 in.
NO MORE_INLINE_TAG_BADGE_CMYK.eps
1 in.
NO MORE_INLINE_TAG_BADGE_RGB.png
72 px.
screen
COLORSPACE
ONE COLOR
REVERSE
BADGE
COLORSPACE
NE LOCK-UPS
34
MIN. SIZE
USAGE
COLORSPACE
FULL COLOR
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_TAG_M_SPOT.eps
5/8 in.
NO MORE_INLINE_SPOT.eps
3/8 in.
NO MORE_INLINE_CMYK.eps
3/8 in.
NO MORE_INLINE_TAG_M_CMYK.eps
5/8 in.
NO MORE_INLINE_RGB.png
27 px.
screen
NO MORE_INLINE_TAG_M_RGB.png
45 px.
screen
ONE COLOR
NO MORE_INLINE_BLUE.eps
3/8 in.
NO MORE_INLINE_TAG_M_BLUE.eps
5/8 in.
NO MORE_INLINE_K.eps
3/8 in.
NO MORE_INLINE_TAG_M_K.eps
5/8 in.
NO MORE_INLINE_KO.eps
3/8 in.
NO MORE_INLINE_TAG_M_KO.eps
5/8 in.
NO MORE_INLINE_REV_SPOT.eps
3/8 in.
FILE DIRECTORY
NO MORE_INLINE_REV_RGB.png
NO MORE_INLINE_TAG_M_REV_SPOT.eps
5/8 in.
3/8 in.
NO MORE_INLINE_TAG_M_REV_CMYK.eps
5/8 in.
27 px.
screen
NO MORE_INLINE_TAG_M_REV_RGB.png
45 px.
screen
NO MORE_INLINE_BADGE_SPOT.eps
3/8 in.
NO MORE_INLINE_BADGE_CMYK.eps
3/8 in.
NO MORE_INLINE_BADGE_RGB.png
27 px.
screen
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_TAG_L_SPOT.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_CMYK.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_RGB.png
81 px.
screen
NO MORE_INLINE_TAG_L_BLUE.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_K.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_KO.eps
1-1/8 in.
NO MORE_INLINE_REV_CMYK.eps
REVERSE
COLORSPACE
MIN. SIZE
NO MORE_INLINE_TAG_SPOT.eps
1 in.
NO MORE_INLINE_TAG_CMYK.eps
1 in.
NO MORE_INLINE_TAG_RGB.png
72 px.
screen
COLORSPACE
FULL COLOR
ONE COLOR
NO MORE_INLINE_TAG_BLUE.eps
1 in.
NO MORE_INLINE_TAG_K.eps
1 in.
NO MORE_INLINE_TAG_KO.eps
1 in.
print
NO MORE_INLINE_TAG_L_REV_SPOT.eps
1-1/8 in.
NO MORE_INLINE_REV_SPOT.eps
1 in.
NO MORE_INLINE_TAG_L_REV_CMYK.eps
1-1/8 in.
NO MORE_INLINE_REV_CMYK.eps
1 in.
NO MORE_INLINE_TAG_L_REV_RGB.png
81 px.
screen
NO MORE_INLINE_REV_RGB.png
72 px.
screen
NO MORE_INLINE_TAG_BADGE_SPOT.eps
1 in.
NO MORE_INLINE_TAG_BADGE_CMYK.eps
1 in.
NO MORE_INLINE_TAG_BADGE_RGB.png
72 px.
screen
REVERSE
COLORSPACE
35
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_TAG_M_SPOT.eps
5/8 in.
NO MORE_INLINE_TAG_M_CMYK.eps
5/8 in.
NO MORE_INLINE_TAG_M_RGB.png
45 px.
screen
NO MORE_INLINE_TAG_M_BLUE.eps
5/8 in.
NO MORE_INLINE_TAG_M_K.eps
5/8 in.
NO MORE_INLINE_TAG_M_KO.eps
NO MORE_INLINE_TAG_M_REV_SPOT.eps
NO MORE_INLINE_TAG_M_REV_CMYK.eps
FILE DIRECTORY
NO MORE_INLINE_TAG_M_REV_RGB.png
STACKED SIGNATURES
5/8 in.
COLORSPACE
STACKED SIGNATURES
FULL COLOR
FILENAME
MIN. SIZE
USAGE
NO MORE_STACK_SPOT.eps
1/3 in.
NO MORE_STACK_CMYK.eps
1/3 in.
NO MORE_STACK_RGB.png
24 px.
screen
NO MORE_STACK_BLUE.eps
1/3 in.
NO MORE_STACK_K.eps
1/3 in.
NO MORE_STACK_KO.eps
1/3 in.
NO MORE_STACK_REV_SPOT.eps
1/3 in.
NO MORE_STACK_REV_CMYK.eps
1/3 in.
NO MORE_STACK_REV_RGB.png
24 px.
screen
NO MORE_STACK_BADGE_SPOT.eps
1/3 in.
NO MORE_STACK_BADGE_CMYK.eps
1/3 in.
NO MORE_STACK_BADGE_RGB.png
24 px.
screen
FILENAME
MIN. SIZE
USAGE
NO MORE_STACK_TAG_SPOT.eps
5/8 in.
NO MORE_STACK_TAG_CMYK.eps
5/8 in.
NO MORE_STACK_TAG_RGB.png
45 px.
screen
NO MORE_STACK_TAG_BLUE.eps
5/8 in.
NO MORE_STACK_TAG_K.eps
5/8 in.
NO MORE_STACK_TAG_KO.eps
5/8 in.
NO MORE_STACK_TAG_REV_SPOT.eps
5/8 in.
NO MORE_STACK_TAG_REV_CMYK.eps
5/8 in.
NO MORE_STACK_TAG_REV_RGB.png
45 px.
screen
NO MORE_STACK_TAG_BADGE_SPOT.eps
5/8 in.
NO MORE_STACK_TAG_BADGE_CMYK.eps
5/8 in.
NO MORE_STACK_TAG_BADGE_RGB.png
45 px.
screen
ONE COLOR
COLORSPACE
5/8 in.
5/8 in.
45 px.
screen
REVERSE
BADGE
FILENAME
MIN. SIZE
USAGE
NO MORE_INLINE_TAG_L_SPOT.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_CMYK.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_RGB.png
81 px.
screen
NO MORE_INLINE_TAG_L_BLUE.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_K.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_KO.eps
1-1/8 in.
COLORSPACE
ONE COLOR
NO MORE_INLINE_TAG_L_REV_SPOT.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_REV_CMYK.eps
1-1/8 in.
NO MORE_INLINE_TAG_L_REV_RGB.png
81 px.
screen
REVERSE
BADGE
COLORSPACE
36