Sales Management

Section D
Term Report
Micro life
Product Selling

Presented
by:
Muhammad Rafay Hussain, 13659
Moeez Ali Khan, 10839

To: Sir Abdul Hameed Khan

Product sell by Muhammad

Rafay
Weight Management - Scales
WS 50

WS 50
Personal Scale

Slim Design
Safety Glass Platform
Large, Easy to read Display
Weight Measurement
Instant On

Auto Shut-Off
KG - St - lb Selection
Scale Size 30 x 30 cm
150kg capacity
100g division

Customer #1, Mr. Ashar Hussain

Pre call Planning:
Mr. Ashar Hussain, aging 26 years a young IBA graduate who is a newly
employed in a Unilever Pakistan as a brand ambassador. (Outsite cbm
university)
Good Looking but somewhat overweight, weighing 90 Kg.
He wants to look fit, smart; slim thats why is much concerned and conscious
about his routine physique, diet and weight management.
He doesnt want to leave his job due to this and hence has to monitor his
weight on a weekly basis.

Our Aim:
Our aim is to convince him to buy Microlifes WS 50 by using one to one
approach.
Making it efforts to convince him that his needs will be encountered by the
WS 50 more than his expectations and needs i.e helping him to monitor his
weight regularly with many advantages and benefits.

My opening statement to Mr. Hussain:

Asalam0alikum, Im here for seizing out period for you I am sure what I have
to proposal is going to considerably benefit you in computing your heaviness
and you will understand what factors you have been missing out as
computing in an ordinary heaviness machine.
I first created the need for the product then explain to him the benefits of WS
50 after he is willing to and interested to listen to me.

Features & Benefits of WS 50:

Have a colossal display bestowing clear and precise measurement and own a
slender design.
Not merely compute heaviness but additionally measures body mass
alongside body obese measurement, bone mass measurement and body
water measurement that can furnish an individual to uphold your weight.

Its tremendously helpful for people pursuing physical fitness will aid
maintaining check in heaviness.

Slim Design
Safety Glass Platform
Large, Easy to read Display
Weight Measurement
Instant On
Auto Shut-Off
KG - St - lb Selection
Scale Size 30 x 30 cm
150kg capacity
100g division

For the whole family

Easy to use
Instant on

Description:
Weight scale allows measuring the exact body weight. This weight scale is very easy to use and
accurate.

Specified Use:
For everyone who wants to know the exact body weight:

Price:
Rs. 1500/- Only

Objections:
I want to see the product sample

Convince:
He said that he will visit our website of Microlife for ordering it.

Closing statement:
Thank you for your time and response.

Customer #2, Mr. Meekal Khan

Pre call Planning:
Mr. Meekal Khan, aging 67 years , a retired government officer who has been
a patient of obesity & fatigue. Weighing over 150 Kg.
He is fed up with his illness of obesity and has been advised repeatedly by
his family doctor to lose weight as it is affecting other body parts as well and
might become threatening and fatal.
He have to be healthy by involving in routine exercises and daily work out
and in this way he has to monitor and check in for his weighting at the end of
the other 2nd day

Our Aim:
Our aim is to convince him to buy Microlifes WS 50 by using one to one
approach.
Making it efforts to convince him that his needs will be encountered by the
WS 50 more than his expectations and needs i.e helping him to monitor his
weight regularly with many advantages and benefits.

My opening statement to Mr.Meekal Khan:

Asalam0alikum, Im here for seizing out period for you I am sure what I have
to proposal is going to considerably benefit you in computing your heaviness
and you will understand what factors you have been missing out as
computing in an ordinary heaviness machine.

I first created the need for the product then explain to him the benefits of WS
50 after he is willing to and interested to listen to me.

Features & Benefits of WS 50:

Have a colossal display bestowing clear and precise measurement and own a
slender design.
Not merely compute heaviness but additionally measures body mass
alongside body obese measurement, bone mass measurement and body
water measurement that can furnish an individual to uphold your weight.

Its tremendously helpful for people pursuing physical fitness will aid
maintaining check in heaviness.

Slim Design
Safety Glass Platform
Large, Easy to read Display
Weight Measurement
Instant On
Auto Shut-Off
KG - St - lb Selection
Scale Size 30 x 30 cm
150kg capacity
100g division

For the whole family

Easy to use
Instant on

Description:
Weight scale allows measuring the exact body weight. This weight scale is very easy to use and
accurate.

Specified Use:
For everyone who wants to know the exact body weight:
Price:
Rs. 1500/- Only

Objections:
He found this machine a bit more fashionable and modernized and a hectic.

Convince:
He wasnt convinced by me.

Closing statement:
Thank you for your time sir. If you want this product then please contact me
for future.

Customer #3, Mrs. Sadaf Fawad

Khan
Pre call Planning:
Mrs. Sadaf Fawad Khan, aging 33 years , a married lady is not happy with
her figure as her weights is noticeably lesser and she looked like a teen age
girl. She wants to increase her weight up to 10-15 Kg.
She has been on a different proteins and zinc diet, and has been taking lots
of supplements to boosting her weight so that she look healthy and fit by
checking her exact body weight.
For this purpose, she is need of a perfect weighing machine which could help
her monitoring her weight monthly for the progress and her recent weighing
machine is outdated and is too old and needs to be repaired.

Our Aim:
Our aim is to convince her to buy Microlifes WS 50 by using one to one
approach.
Making it efforts to convince her that her needs will be encountered by the
WS 50 more than her expectations and needs i.e helping her to monitor her
weight regularly with many advantages and benefits.

My opening statement to Mrs. Sadaf Fawad Khan:

Asalam0alikum, Im here for seizing out period for you I am sure what I have
to proposal is going to considerably benefit you in computing your heaviness
and you will understand what factors you have been missing out as
computing in an ordinary heaviness machine.
I first created the need for the product then explain to him the benefits of WS
50 after he is willing to and interested to listen to me.

Features & Benefits of WS 50:

Have a colossal display bestowing clear and precise measurement and own a
slender design.
Not merely compute heaviness but additionally measures body mass
alongside body obese measurement, bone mass measurement and body
water measurement that can furnish an individual to uphold your weight.
Its tremendously helpful for people pursuing physical fitness will aid
maintaining check in heaviness.

Slim Design
Safety Glass Platform
Large, Easy to read Display
Weight Measurement
Instant On
Auto Shut-Off
KG - St - lb Selection
Scale Size 30 x 30 cm
150kg capacity
100g division

For the whole family

Easy to use
Instant on

Description:
Weight scale allows measuring the exact body weight. This weight scale is very easy to use and
accurate.

Specified Use:
For everyone who wants to know the exact body weight:

Price:
Rs. 1500/- Only

Objections:
She had not any objection

Convince:
She is convinced by me.

Closing statement:
Thank you Madam for purchasing this product you can call me or visit the Microlife
website for ordering it.

Product sell by Moiz Ali Khan

Fever Management
FR1DZ1
Non-Contact Forehead
Thermometer

Features:
Touch-free measurement
Scanning mode
Multi functional (body, object, and ambient temperature measurement)
Large illuminated LCD display
Silent glow technology
Beeper
Fever alarm
30 data memory
Automatic switch-off
Storage bag
Easy to use / read
Clinically tested and recommended by doctor

Customer #1, Mrs. Shazia Farooqi

Pre-call Planning:
Mrs. Shazia Farooqi, is a married lady. She is a teacher at Lady Bird Grammar
School, Karachi with a 5 years and 9 years Kids. Because of her busy
schedule she is not able to give the time to her children and her children
very often get ill and get caught by the fever.

My opening statement to Mrs. Shazia Farooqi:

Asalam0alikum Aunty, we are here for selling Microlife FR1DZ1, the

thermometer that takes a fast, precise body temperature reading from a
distance.
Its a high quality product incorporating the latest technology and tested in
accordance with international standards. With its unique technology, it can
provide a stable, heat-inference-free reading with each measurement. The
instrument performs a self-test every time it is switched on to always
guarantee the specified accuracy of measurement.

Features of FR1DZ1:
Non-contact Measurement within seconds:
The innovative infrared sensor measures temperature without even touching
the subject for a safe and sanitary measurement within seconds.
Human and Object Management:
Conveniently measures the temperature of a human being or an object with
its sliding switch.
Customized and Localized Option of Measurement:
Reference site selection function enables you to take measurement for
readings comparable to readings taken at conventional measuring sites
(rectal, oral, axillar) with a common pen-type thermometer.
Tracking Light:
Blue tracking light easily keeps you concentrated to the measured area
while scanning the forehead above the eye brow with the thermometer at a
distance,
Fever Alarm:
Red LCD glow and ten short beeps alert the patient that he/she may have
fever.

Specified Use:
For families, medical practices, and anyone who places particular value on
fast accurate readings and hygiene.

Price:
Rs. 3000/- Only.

Objections:

She doubted about the accuracy of the instrument and raised questions
about it.

Convince:
She was kind of convinced when I told her that this product is Clinically
Tested in Europe with 2 years guarantee

Closing statement:
Thank you for your time madam, I hope this product will help you.
Visit our website.

Customer #2, Mrs. Lawzina Taha

Pre-call Planning:
Mrs. Lawzina Taha , is a newly married lady. She is a housewife and she live

in joint family with 15 individuals. Since the whole family is using normal
thermometer there are chances for fever getting viral because of its
unhygienic disadvantage.
So after talking to her a bit we came to know its easier to sell this product of
benefits and accuracy.

My opening statement to Mrs. Lawzina Taha:

Asalam0alikum Miss, we are here for selling Microlife FR1DZ1, the
thermometer that takes a fast, precise body temperature reading from a
distance.
Its a high quality product incorporating the latest technology and tested in
accordance with international standards. With its unique technology, it can
provide a stable, heat-inference-free reading with each measurement. The
instrument performs a self-test every time it is switched on to always
guarantee the specified accuracy of measurement.

Features of FR1DZ1:
Non-contact Measurement within seconds:
The innovative infrared sensor measures temperature without even touching
the subject for a safe and sanitary measurement within seconds.
Human and Object Management:
Conveniently measures the temperature of a human being or an object with
its sliding switch.
Customized and Localized Option of Measurement:
Reference site selection function enables you to take measurement for
readings comparable to readings taken at conventional measuring sites
(rectal, oral, axillar) with a common pen-type thermometer.
Tracking Light:
Blue tracking light easily keeps you concentrated to the measured area
while scanning the forehead above the eye brow with the thermometer at a
distance,
Fever Alarm:
Red LCD glow and ten short beeps alert the patient that he/she may have
fever.

Specified Use:
For families, medical practices, and anyone who places particular value on
fast accurate readings and hygiene.

Price:
Rs. 3000/- Only.

Objections:
She found it difficult to use and not convenient with the technology.

Convince:
I tried to convince her the best but she simply denied and I further told her
that this product is Clinically Tested in Europe with 2 years guarantee

Closing statement:
Thank you for your valuable time madam. If you are interested in future for
this product then please visit our website.

Customer #3, Mrs. Maria Afzal

Pre-call Planning:
Mrs. Maria Afzal, is a old age women who have 3 sons with grandsons and
granddaughter.
She is very conscious about her family health and overall hygiene and
routine doctor checkups with discipline. She will be the right target for this
instrument since it has many benefits and we can approach her easily to
convince her to buy it.

My opening statement to Mrs. Maria Afzal:

Asalam0alikum Aunty, we are here for selling Microlife FR1DZ1, the
thermometer that takes a fast, precise body temperature reading from a
distance.
Its a high quality product incorporating the latest technology and tested in
accordance with international standards. With its unique technology, it can
provide a stable, heat-inference-free reading with each measurement. The
instrument performs a self-test every time it is switched on to always
guarantee the specified accuracy of measurement.

Features of FR1DZ1:
Non-contact Measurement within seconds:
The innovative infrared sensor measures temperature without even touching
the subject for a safe and sanitary measurement within seconds.
Human and Object Management:
Conveniently measures the temperature of a human being or an object with
its sliding switch.
Customized and Localized Option of Measurement:
Reference site selection function enables you to take measurement for
readings comparable to readings taken at conventional measuring sites
(rectal, oral, axillar) with a common pen-type thermometer.
Tracking Light:
Blue tracking light easily keeps you concentrated to the measured area
while scanning the forehead above the eye brow with the thermometer at a
distance,
Fever Alarm:
Red LCD glow and ten short beeps alert the patient that he/she may have
fever.

Specified Use:
For families, medical practices, and anyone who places particular value on
fast accurate readings and hygiene.

Price:
Rs. 3000/- Only.

Objections:
She said that she will ask her husband as its too expensive.

Convince:
She was kind of convinced. Further I told her that this product is Clinically
Tested in Europe with 2 years guarantee

Closing statement:
Thank you for showing interest in our product. For order details please visit
our website.

SUMMARY:
As we being a seller actually from Institute of Business Management
(IoBM) we know that because services differ from tangible products they
often require additional marketing approaches with respect to the customer
relationship and competition.
We are trying to focus more and more towards effective and efficient
customer value creation and delivering services. We try to maintain out
customer relation in such a way that people seek to our Microlife products
repeatedly and also tell others about their good experiences and improved
and enhanced skills as the importance of Word Of Mouth is vital. So we have
set the right level of expectations to target our customers. We have also set
certain privileges like rewards point, special offers, new offerings, to its
customers and members with the vision .

In order to gain competitive advantage over our competitors to the extent

that customers do not view the services of competitors similar to ours and
they do not care less about the provider at that price. So our solution to the
price competition is to differentiate our service offer, delivery, and image by
innovating new techniques and by reviewing other competitors strategies.

Purpose would be to promote sales and build strong product awareness among people.
To promote the institute we will adopt the following mediums and create awareness amongst the
public about the institute.

Distribute brochures and pamphlets with a brief description of our institute and services.

Decline:

Purpose would be to phase out weak items and unprofitable campuses and cut down price to
retain customers.

Reduce price.
Eliminate unprofitable services/products and campuses.
Build innovative products and services.