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ACKNOWLEDGEMENT

Foremost I would
like to thanks
“Mrs.Deepshikha” for
assigning an
interesting and
important task. I like to
thanks to my subject
teacher “Mrs. Anju
Chauhan” to help all
the students and all
necessary support and
information. Also
thanks to my Friends
who helped me in
completing the
assignment.
I accord my cordial
regards to my training
institution for providing
necessary help all the
times. Last but not
least my Parents
without their support
and love I can’t able to
Correct my mistakes.
INDEX

1. Introduction of training.
2. Advertising agency profile.
3. On the job training profile.
4. Learning and personal
experience.
5. Organization of advertising
agency.
6. Elements of advertising
agency.
7. Dealing with same
newspaper.
8. Ancxture.
9. Bibnography.
Introduction of
Training
The employee must have the orient cal and practical
knowledge can be gained in educational instructions but for
the practical knowledge training is required in this way the
training acquaints the employers with the real situation of the
work in this way, training is organized procedure by which
the knowledge ability, competence, skill, personality and
product with are increased.
“Training is the organised producer in which people
learn knowledge and skills for definite purpose”.

“The term training is used here to indicate only process


by which the aptitudes, skills and abilities of employs to
perform specific job are increased.”

Method of training:- The processes of training has been in


practice since ancient days the training in older days was
important by master artists know as ‘guru’ or ‘ustad’ the
training had to line with guru and learn the job with him but,
now due to change in the social structure the following
network of training.

On the job training:- This is the method of training where


learn by doing workers are placed on the job . they work
under the guidance and supervisor employed they carry out
their orders and instructions and follow the technique of
operation advised by them in this way, they are able to learn
the work practically problems faced by worker and
immediately trickled doubts if any are removed and effective
leadership is offered. In this ways he goes on learning step
by doing practically his jobs and reaches wells.

Vestibule training:- Workers are trained in the special


separate this part of the organization on specific job. The
training is imported by specialized job. The training is
imported by specialized job the training is imparted by
experienced experts the learner gets baths the article and
practical knowledge after the successful performance of the
training, workers are placed on similar job in the factory.

Coaching training by supervisor:- The new employer is


training by supervisor, who familiarizes him with the in and
outs of the work and techniques him of operating equipments
etc. The supervisor guides and instructs the employer where
the employer needed have.

Apprentice ship training:- The order to achieve masterly


learning the training should be kept under the guidance and
supervisor of experienced experts in the field for longer
periods. The method familiarizes with the complications of
the job. A copy of the contract must be registered with
apprenticeship authorities. The maximum period of the
contract is five years.

Orientation method:- The trainings imparted by a


competent and experience executive., who provides
knowledge about the work; loads, equipment, techniques and
situational problems under the training programmers training
is acquainted with the potencies objectives, rules
programmers and strategy of enterprise.

Under study method:- It is another method of the job


training under this method the workers or the new employs
is imparted training by senior and experienced employs.

Job rotation method:- It is broad training where in the


employs has to rotate from one job to others job, from one
department to others department, from one section to others
and one work to another work.
Assistant to training method:- Under this method the
training its placed as an assistant to the senior executive of
the enterprise in the beginning the senior executive entrusts
him with the routine job and guidance him to perform the
job.
Teaching machine method:- Under this method strides and
topes regarding work are prepared workers are shown
picture and told the right technique of operating equipment.
If any processing difficulty it may not be repeated.

Off the job training:- In case of complicated jobs, where


more understanding skills and experience is required
training is imparted off the job. Money big enterprises,
institutions, banks, hotels etc have their own staff training
colleges and its institutions, where off the job training is
imported. Important off the job method are under.

Conference and seminar method:- Top management helps


in conferences and share his views with the employs. He tell
employee about the last development in the field and new
ideas.

Internship training:- In order to make effetely coordination


between theoretical education and practical training this
method is adopted this method is time consuming.

Discussion training:- The trainers assembles in the close


room and near the lectures delivered by specidists and
professors in the field. They gain specific knowledge and
more their doubts and seek clarification in mutual
discussion.

Case study methods:- In order to solve many management


problems like social, economic and technical, we have to be
study workers problems and a lot of things which are related
to the former.

Role playing:- Under this method of training practical


knowledge of the worker is imparted through assigning role
of managers, supervisors, workers and customer etc. the
employer learn how to deal with the complexities if
interdependence and intricacies involve in different role.

Sensitivity training:- With the objective of promoting better


human relation, sensitivity or “T-Group” training method
was developed by the national training laboratories in the
U.S.A.
Training of advertising
agency and its profile
Company profile: - One of the most essential ingredients of
the company’s long term policy is its power to communicate
effective at all level of operations. Communications is thus
in extricable covered with the successes of an outer price.

Adventures:- The no frill advertising agency that believes in


concrete results with equal consideration of the clients
budget and other business compulsions backbone you to give
it an opportunity to be a partner in your marketing set u we
have with us a team of dedicated and hard work working
proffenicals, working with us has its own benefits . Apart
from giving your product service the optimum exposure
through different advertising in the various media, we have
media planning and execution of jobs.

Structure:- The backbone any agency is off close its people


without them no agency can survive at ad-ventures we have
with is a team of hard core professionals have years of
experience and exposure of working in top advertising
agency.
The creative niche: - Our professional team is adopting at
giving the clients brief a perfect finish. Enable hours of
brainstorming sesames research finding and psychographic
analysis of largest audience helps them to arrive at
infrastructure of a modern designing agency having
computer facilities visualizes artists copy writer.

Copy writers: - Who think beyond the obvious and transfer


the clients marketing strategy into the perfect copy much to
the liking and the satisfaction of the targets audience. There
thinking is away s directed at the pulse of the target
audience.

The servicing sound:-we have a team of live wire,


dedicated and hard working professional who coordinate
between you would wish them do, these account
executive coordinate develop new client and they have
such pleasing personalities you would.

Magic media:- talk of meeting deadlines and keeping the


schedule over different mass media of ensuring a come
positions to your advertising sit s back and sailor there fore
before any advertisement campaign is under taken we make
through study of the market concerning the competitive
branches consumer reaching target audience, brand
positionary etc. do proper media planning.
The technical edge:- Computer graphics are no more online
to our client s we have the state of art technical equipment to
giving your product a deism edge over your competitors.

Served offered:- Our fully equipped study and computerized


office is capable of handing even some of the most complier
requirement and is supported.

Advertisement Copy:- The word ‘copy’ has specific


meaning in the world of advertisement. Copy is soul of
advertisement, an advertisement copy is all written or spoken
matter in an advertisement expressed in word or sentences
and figures designed to convey the desired message to the
target consumers. In print media an advertisement copy is
made-up of headline, sub-headlines, the copy, illustration,
logo-type, slogan and brand name. Written content of
advertisement is called copy and visual part of illustration.an
advertisement copy is product of collective efforts of copy
writers and artists and the layout men. Copy writer and artist
or succeed the art work and layout. Here, the illustration is
taken is an element of advertisement copy.

Objective of an advertising copy:- Advertising objective


must be set to guide the creation of advertisements. Without
such set objectives, advertisement becomes ‘hit or miss’
propositions. It also becomes difficult to measure the result
of such advertisement. Advertising objective indispensible
for the well planned and executed advertising campaigns.
The advertisement copy is drafted with certain objectives to
be achieved. According to Professor James E. Littlefield, the
ejectives can be of two types namely ‘direct action’ and
‘indirect action.’

Direct Action: - Direct action objective of a copy is to cause


immediate direct action on the part of the consumer. That is
as soon as the advertisement is ready by prospect; he
responds to it and decides to buy the advertised product or
service. Majority of retail advertisement and those of direct
advertising aim at direct reaction. Such advertisement copies
include coupons for soliciting enquires. In such copies, the
USPs is very strongly presented to generated quick and
instant buying action on the prospects.
Indirect action: - Indirect action main objective of a copy is
to create indirect action on the part of prospects. Such a copy
hopes to establish favorable attitude towards the company
and such favorable response may be delayed. It imprints
brands or the company name of mental-frame of prospects
that they are to buy the product of the advertiser than the
competitors. Majority of institutional and the company and
will buy it in course of time.

Attributes of an Effective Advertising Copy:


Whether a copy is effective or ineffective is a matter of
personal judgment. It is qualitative evolution which is purely
a subjective and perceptive case. It is really very difficult to
pass the judgment. However, a good or effective
advertisement copy is one that succeeds in reaching the
target consumers to create a favorable attitude towards the
product and the producer impelling an action. These
attributes are:

1. It is brief: brevity is the soul of wit. It should be brief


yet effective. Most of the readers are interested in
shorter advertisements. Advertisement should never
long than is necessary. Being brief is no droping words
or chopping sentences. It is the meticulous work of
eliminating and substituting the words without
jeopardizing the wonderful meaning. Copy writer is to
draft and redraft the copy, reading slowly and carefully;
study each word and sentence so as to consider its
meaning importance to have corrected weighing.

2. It is clear: A clear copy is one which is easily and quick


read and grasped by the readers. It is unambiguous and
self- explanatory. It is one that quick fast. Vagueness
(unclearness of meaning)

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