Twelve Month

PROFIT & LOSS PROJECTION

REVENUES (SALES)
Display Advertising
Fixed run of site sponsorship
Text advertisement
Affiliates commision
TOTAL SALES

EXPENSES
Salary expenses
Maintaince

Supplies (Stationary)
Rent
Telephone
Utilities
Depreciation
Misc. (unspecified)

TOTAL EXPENSES

Net Profit

JAN-15

TREND

MAR-15

APR-15

MAY-15

TREND TREND TREND TREND TREND

$
$
$
$

TREND

FEB-15

50,000
30,000
18,000
5,000
Err:508

$
$
$
$

50,000
30,000
18,000
5,000
Err:508

$
$
$
$

60,000
30,000
20,000
10,000
Err:508

$
$
$
$

70,000 $
30,000
20,000 $
10,000 $
Err:508

80,000
###
22,000
12,000
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TREND

TREND

TREND

TREND TREND

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

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JUN-15

JUL-15

AUG-15

SEP-15

OCT-15

NOV-15

DEC-15

DEC-15 DEC-15 DEC-15 DEC-15 DEC-15 DEC-15 DEC-15

$
$
$
$

90,000
30,000
22,000
12,000
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$
$
$
$

90,000
30,000
25,000
15,000
Err:508

$
$
$
$

120,000
30,000
28,000
15,000
Err:508

$
$
$
$

150,000
30,000
30,000
18,000
Err:508

$
$
$
$

150,000
30,000
32,000
20,000
Err:508

$
$
$
$

180,000
30,000
35,000
22,000
Err:508

$
$
$
$

200,000
30,000
35,000
30,000
Err:508

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158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

158,000
1,500
1,500
30,000
3,000
4,000
19,445
2,000

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YEARLY

IND %

O%

O %O %O %O %O %O %O %O %O %O %O %

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12%
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18%
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19%
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11%
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J%

###
###
###
###
###

F%

###
###
###
###
###

M%

###
###
###
###
###

A%

###
###
###
###
###

M%

###
###
###
###
###

J%

###
###
###
###
###

J%

###
###
###
###
###

A%

###
###
###
###
###

S%

###
###
###
###
###

O%

###
###
###
###
###

### #################################
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12%

8%
1%
1%
1%
1%
2%
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###
###
###
###
###
###
###
###

###
###
###
###
###
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###
###
###

###
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###
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###
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###
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###
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###
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Err:509

23%

###

###

###

###

###

###

###

###

###

XYZ
FISCAL YEAR BEGINS:
N%

JAN 2015
D%

YEAR %

YEAR %AR %YEAR %

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###

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[XYZ]

Company Data
Required rate of return
Tax rate

10%
30%

Initial Investmet
Hardware (e.g., servers)
Software
Development (e.g., third-party site design and development)
Total Initial Investments

YEAR
1

400,000.00

100,000.00

200,000.00
Err:508

Revenue

YEAR
Display Advertising
Fixed run of site sponsorship
Text advertisement
Affiliates commision

Total Revenue
Costs (Excluding Initial Capital Investments)
Maintenance
Misc. (unspecified)

YEAR

Depreciation on capital expenditures (calculation uses three-year period)

Salary expenses
Supplies (Stationary)
Rent
Telephone
Utilities
Total Costs
Totals
Net Profit (Loss)
Tax
Profit after tax
Depreciation added back
Cash flow
Cumulative cash flow
Evaluation Metrics
Net present value (NPV)
Internal rate of return (IRR)
Payback period (in years)

YEAR

Err:509
-$700,000.00

$108,618.33
15.92%
2.49

1,290,000.00
360,000.00
305,000.00
174,000.00
Err:508

2
18,000.00
24,000.00
Err:509
1,896,000.00
18,000.00
360,000.00
36,000.00
24,000.00
Err:508

2
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-144,100.00
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1,800,000.00
450,000.00
450,000.00
250,000.00
Err:508

3
18,000.00
24,000.00
Err:509
1,896,000.00
18,000.00
360,000.00
36,000.00
24,000.00
Err:508

3
Err:509
102,200.00
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Err:509
Err:509
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2,000,000.00
450,000.00
500,000.00
300,000.00
Err:508

18,000.00
24,000.00
Err:509
1,896,000.00
18,000.00
360,000.00
36,000.00
24,000.00
Err:508

Err:509
192,200.00
Err:509
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Wage Structure (Monthly)

Sr. No. Particulars

1 Admenistrative
2 Technical
3 Manager
4 Marketing and PR
5 Customer care

No. of employees wage/Month Total

1
2
1
2
3

15000
18000
50000
15000
9000
Sum Total

15000
36000
50000
30000
27000
158000

Revenue Structure
Display Advertising (per Clicke Rate)
Fixed run of site sponsorship (per month)
text advertisement (per Clicke Rate)
Affiliates commision (per Clicke Rate)

50.00
30,000.00

10.00

30.00

Estimation Project Cost:

Estimated Project slab
Estimated landing cost of product
Mark up and Break even value and time
Value of Fluctuation (in percentage and money)
Root and form of Investment (include government
and private)
Estimated Profit & Loss (1st year)
Variation of Loss and Profit
Provision of Loan and repay period
Net Profit and Product Viability
Product support by Government policies

30 Lacks
03 months, 06 months and 12 months

Err:509
2.49
NA
30 lakhs from owners capital
-336233.333333333 :
165022363333.333
NA
108618.332081141 over 3 years NPV
NA

Year 2015
$12

$10

$8

Revenue

$6

$4

$2

$-

Month

ar 2015

Month

10

11

12