Professional Documents
Culture Documents
Index
Our Message 03, 04
Our Position & Services 05,06
Our Solutions 07
Finance transformation 08
Supply chain management 09
Customer relationship management 10
People and organizational change 11
IT advisory 12
Strategic direction 13
Our Industries 14
Product 15
Retail 16
Energy & Infrastructure 17
Life sciences 18
Healthcare 19
Financial 20
Automotive 21
Real Estate 22
Our global network 23 26
Outline 26
Our Message
Why Ernst & Young Advisory?
EY is organized into four core business lines: Assurance, Advisory, Tax, and TAS.
We at Ernst & Young Advisory provide advisory services of a globally uniform quality using methods and
tools developed by the EY network. Our services in Japan are tailored to the needs of our clients and the
local market through the use of the knowledge and experience of professionals from various elds.
Finance transformation
Supply chain management
Customer relationship management
People and organizational change
IT advisory
Strategic direction
9 Industries
We also respond to business issues requiring depth of specialization in industries from which our teams
of experts come, such as product, retail, energy & infrastructure, life sciences, healthcare, nancial,
Automotive, real estate, government, and so on.
Our Solutions
Our Solutions
Finance transformation
With all the signicant changes in the market including globalization, increasing cost pressures, and
rapid responses to business needs CFOs face a range of operational challenges and issues. Also, their
accounting and nance departments require strong and exible management support functions.
Ernst & Young Advisory provides professional services that help enable clients to enhance their CFO
functions and build more efcient and effective operations to achieve their strategic goals.
Finance transformation
Supply chain management
Our service does not stop at simply dealing with changes in accounting
standards; it includes assisting clients in areas such as building a base for
managing group companies for pushing ahead with standardized groupwide business performance indicators.
Stronger management of
overseas subsidiaries
In addition to the above, through the use of the EY global network of rms, we also assist clients with domestic
and overseas investor relations (IR).
IT advisory
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7
Our Solutions
Our Solutions
The optimization and upgrading of a supply chain - through means such as improving processes tied to
supply and demand, strengthening cost competitiveness, reducing lead times, or the establishment of
a Business Continuity Plan (BCP) - has become an urgent task for companies amid a globalization of
manufacturing and sales bases, stiffening price competition worldwide and natural disasters. In addition
there are business processes which should be taken into consideration at the time of deploying a global
supply chain. Ernst & Young Advisory can help you with implementing better supply chains for your
company by providing services ranging from strategic planning and process improvement to IT system
.
implementation, this while giving due consideration to the appropriate change management
In the current economic climate, companies have been reminded of the need to identify their key
customers and establish and maintain more effective and lasting relationships with them. It has become
increasingly important to take a cost-effective approach to customer segmentation when addressing
marketing and sales initiatives. Companies need to identify who are their important customers and then
establish, and maintain, a more effective and continuous relationship with them. During our review and
support of improved customer management, we begin the transformation of our clients' relationships with
their customers by asking the simple questions: Who are your company's customers and are they happy
with your company's products, services and support both before and after the sale? Surprisingly, the
answers to such questions typically provide the foundation for a signicant relationship transformation.
We can assist you with your review of processes involved with plans for
managing supply and demand. This includes demand forecasts, sales or
supply plans (inventory, production, purchasing) Our service aims to
eliminate overstocking and shortages, improve cash ows and prevent
the loss of sales opportunities.
With production and sales centers becoming more global and with an
increasing number of inventory and distribution hubs for materials and
products, are services support clients in analyzing their networks and in
positioning and running inventory and distribution hubs at the minimum
cost using Scenario Planning.
Our service entails analyzing the existing cost elements behind materials
used directly and indirectly and the impact of any improvements. It
also includes selecting products targeted for cutting costs, making the
procurement processes and their results more transparent and building a
set-up for making continual improvements.
By utilizing our tax advisory knowledge and EY's global network, we can
assist you with the implementation of supply chain operations, taking into
consideration the nancial impact of customs duties and transfer pricing.
We also consider how to enhance risk management and compliance
management.
*TESCM (Tax Effective Supply Chain Management) means studying and establishing a business structure
that aims to optimize both Supply Chain Management and the tax function.
Marketing strategy
planning support
Customer service
management support
Contact center
transformation support
We see service centers and call centers as being important touch points
for increasing customer satisfaction and brand loyalty. We support the
design of service menus, information transmission rules and procedures,
and KPI for a base of controlling information to customers.
Step2
Step3
visualization
management requirements
Design of processes
Designing the set-up and
organization
Setting KPI
Certain verication
Designing the systems
Devising the central or
main plan
System implementation
Change management
Monitoring
Operation follow-up
Planning for the next stage
Customer
Contact center
transformation support
Marketing strategy
planning support
Your company
Customer service
management support
Roadmap of transformations to
your company's services (Example)
operations
Contact center
transformation support
Channel and
sales transformation support
Customer service
management support
Market strategy
CRM rapid assessments
Transformation progress
10
Our Solutions
Our Solutions
IT advisory
High economic growth can no longer be expected in Japan, so companies are faced with the issues and
challenges of both overseas business expansion and domestic business streamlining. The question is how
they can build diversied management system which more non-Japanese employees and non-regular
employees are involved in.
By developing sophisticated people and organizational management system being able to develop global
talents, harmonize multicultural organization, and build effective group governance structure, companies
are required to enhance their organizational strength, become competitive and grow.
Ernst & Young Advisory supports our clients to maximize their corporate value by providing
comprehensive services ranging from strategic planning of people and organizational change to
development of human resource management.
The IT environment is continually progressing and changing. Its utilization in business management is a
source of competitive strength amid increasingly tough competition. Even in the recent harsh economic
climate, there are many progressive companies that fully utilize IT to generate more growth. How does
the IT environment of your company compare with your rivals? At Ernst & Young Advisory, we support
the planning and implementation of an IT strategy that will become a source of corporate strength, by
introducing other company cases in various industries and progressive methods from similar industries.
Our clients need change management support when they do not have the capacity or capability to
deliver performance improvement results.
Interconnecting multiple ongoing IT projects and helping the organization and its personnel handle
the workload.
Our clients need to continuously manage their workforce to deliver in line with the changing business
priorities and customer demands.
Helping clients with the important tasks of assessing the adequacy of IT work performed by
contractors and in dealing with a lack of IT governance and concerns over IT security.
Our clients need to continually adapt to change due to which improvement programs are
required that can lead to a more effective and efcient Human Resource organization.
Change management
Helping the client dene the way structure, role and resources are
designed to deliver the strategy and operating model blueprint. This
includes designing the formal system of accountability that denes key
positions and enables the efcient allocation of resources to support
business outcomes.
Supporting the transition from current state to future state in any of
the areas of Structure, Process, System, Operations, and People in an
organization.
This also includes making cultural changes by assessing the cultural
impact of proposed business changes and assisting with the design of
change strategies including communications on change programs.
Talent management
HR transformation
HR process efciency
IT governance &
standardization support
Existing system
improvement support
System operation,
maintenance outsourcing,
and TCO reduction support
Step2
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Issue identication
Deployment of solutions
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12
Our Industries
Our Solutions
Strategic direction
What should be prioritized when restructuring global business operations? As the components of business
have become more comprehensive and complex, it has become more important than ever before to
have a strategy for undertaking consistent management actions. At Ernst & Young Advisory, we take full
advantage of our network of highly qualied professionals in Japan and overseas to support the planning
and implementation ofstrategies that our clients need.
Management control
visualization
Market driven
management control
Project acceleration
Global projects
Product
Retail
Energy & Infrastructure
Life sciences
Healthcare
Financial
Automotive
Real Estate
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14
Our Industries
Our Industries
Product
Retail
Against the background of the economic stagnation, the deteriorating cost competitiveness, and the
growth in the emerging markets, Japanese manufacturing accelerate developing new business and/or shifting
their production sites in overseas. As they expand their business in overseas, they become facing new
various business challenges such as globally restructuring of organization, supply chain, or infrastructure
of group management for timely/effective decision-making.
Ernst & Young Advisory with well experienced consultants in the manufacturing can support these
challenges and assist your company to become a global company by providing an end-to-end service, from
strategy development to business process re-engineering/system implementation & change management.
Amid major changes in the consumption environment due to the low birth rate and aging population,
decreasing population numbers, stagnating individual earnings, and rising consumption tax, the retail
industry is facing wide-ranging challenges.
In addition, consumer behavior is being transformed by the increasing popularity of computers and smart
phones. Survival in this turbulent environment requires making pre-emptive strategic changes irrespective
of existing business structures and trade relationships.
Ernst & Young Advisory's retail sector aims to provide services - from strategic planning to process design
and implementation - which are workable and are necessary to respond exibly to, and increase revenue
from, the markets surrounding consumer goods and the retail industry.
Group Management
Infrastructure Restructuring
Indirect Department
Transformation
We provide an end-to-end service, from strategy development and to reengineering/system implementation & change management. This service
aims to resolve challenges in the supply chain that have emerged along
with rapid global expansion, such as overstocking, stock shortages and
increases in operating costs.
To ensure the achievement of management targets, it is essential
that daily decision-making in each group company be directly linked
to improving the performance of the group as a whole. We will
systematically set Key Performance Indicators (KPI) for each
organizational level in line with the group management targets for your
company, and support the building of a process base and system base for
group management using these KPI.
Reorganization requires simultaneous and parallel integration of
schemes, processes, systems, and organizations. We not only do
integration work with experts in various elds but also help to generate
the effects of project control, change management, and business
reorganization in order to bring multiple organizations of differing
cultures together into one.
(Introducing Shared Services or Business Process Outsourcing)
Indirect department costs tend to rise as business locations increase,
such as in the penetration of new business or emerging markets. We
select the optimum methods of reform for your company and support
their introduction and establishment, such as Business Process
Outsourcing (BPO) or changing to Shared Services, in order to
manage to both reduce the cost of indirect department and sustain and
improve process quality.
We not only provide data to assist in cost-reduction activities at
production sites in Japan and overseas, but also help to strengthen your
company's cost management by reconstructing the schemes, processes,
systems and organizations concerned with cost management, with the
aim of achieving cost management that can deliver timely and accurate
cost data that contributes to management and sales decision-making.
ID-POS data analysis introduction (BPO) services support your redesign, establishment, and running of
a hypothesis verication function centered on data analysis, so that you
and operational support
can apply your accumulated customer purchase data (ID-POS data) to
your marketing and merchandizing operations.
We help to restructure not only your logistics but also the logistics
from the perspective of the entire supply chain -from manufacture to
selling - covering everything from the initial diagnosis to total design and
contractor selection. This is a powerful tool in the present environment.
Group Management
Infrastructure Restructuring
Indirect Department
Transformation
15
Streamlining and
cycle-shortening of product
planning process
16
Our Industries
Our Industries
Life sciences
The Great East Japan Earthquake provoked the strong interest in energy policy-making worldwide. Today,
Japanese energy industry faced the dynamic change; increased renewable energy use and separation
of electrical power production from power distribution and transmission. Also, a signicant change in
infrastructure business is triggered by the following factors: declining birth rate, aging population in
developed countries, and demographic change due to population expansion in emerging countries.
Ernst and Young Advisory provides the best solution for the challenges that are not One-Fits-All, such
as developing strategy for energy companies/manufacturers, smart city planning for the government, and
packaged infrastructure export -through our global network.
The life sciences industry, already under strict legal regulation and exposed to severe global competition,
is facing urgent measures for structural change due to the emphasis on preventive care in our aging
society, the government's policy of curbing the growth in health care costs, and the emergence of generic
drugs.
Ernst & Young Advisory's life science sector professionals provide businesses with strong support,
creating a clear vision of the future and pushing through solid execution. We can deliver a wide range
of services from strategic planning for whole companies or individual products and branding to process
improvement, compliance strengthening and IT solutions.
Wish to expand business in emerging markets with your competitive products and services due to a
slow growth of Japanese market.
Our client wants to implement robust company-wide organizational changes in order to achieve the
revenue targets in their mid-term management plan.
Wish to start a new business in an exsting industry or a new technological area in the increasingly
competitive environment due to globalization.
Our client wants to review their cost structure based on advanced cases of Japanese and overseas
companies in the same industry, and to reduce their overall costs.
Wish to develop management control system to make a prompt decision on foreign operations
due to the lack of visualization of business management.
Our client wants to achieve improved compliance with related laws and company and industry
rules (such as codes of fair competition, transparency guidelines, etc.) and at the same time
raise operational efciency.
Consolidated Business
Management Support
territories.
Establishment of management
accounting methods
workows.
17
Due Diligence of
Urban Planning and
Business Support
Assist local and regional city in recovering from natural disasters and
planning smart city project by researching and studying an economical,
social and cultural impact on the society, supporting local small/midsized companies and venture rms, and planning and arranging the
whole structure as a project manager.
Organizational transformations
Cost-cutting
Internal controls
compliance .
18
Our Industries
Our Industries
Healthcare
Financial
The environment surrounding medicine is becoming increasingly severe year after year, and the priority
issue seems to be stabilizing the management base for the future so that hospitals can consistently
provide the medical care that communities require. More specically, what hospitals need to do from now
on is to detect the main problems quickly and establish management improvement action rapidly. At Ernst
& Young Advisory we analyze customers' issues and problems and provide various timely and suitable
services toward realizing sustainable growth.
In the distribution of roles within a bank's tangled web of operations, application systems, and internal
related departments, a key issue for management is improved efciency with exibility, speed, and
adequate internal control. To achieve operational improvement and streamlining,
Ernst & Young Advisory provides advisory services related to organization, process and system
reconstruction while also supporting project management covering complex task dependence and related
external factors during installation of those new processes and systems.
Because the strategy for responding to changes in the medical environment is unclear, our client does
not fully understand the best direction for hospitals to follow in future.
Our client wants to check how its existing business will be impacted by new regulations and to
implement the required changes after efciently nding out what they are.
There is insufcient cash ow to enable capital investment required for rebuilding the hospital or
strengthening the management base.
Our client wants to efciently compile the operational requirements and system requirements
for installing a new system or reviewing an existing system based on demands and changes in the
nancial markets.
Our client is aware of the management problems but does not know how to take action on
improvement points, improvement measures, and implementation.
In a complex project that overlaps into multiple divisions or overseas ofces, our client wants to
efciently grasp the project progress and implement management.
Operational services
IT related services
Consulting related to IT
Supporting the planning of systematization conception and design
planning
Dening requirements for systematization
Project management
IT related services
Project management
Accords.
Response to IFRS
Marketing analysis
Plan
19
Service area
Operational services
IT related services
Do
Check
Issue identication
Action
Project management
20
Our Industries
Our Industries
Automotive
Real Estate
The environment of the automotive industry has changed greatly due to the nancial crisis triggered by
the bankruptcy of Lehman Brothers in the fall of 2008 and the Great East Japan Earthquake and severe
ooding in Thailand in 2011. Complex and diverse key issues need to be addressed if growth is to be
achieved with the industry in the future. These issues include improving protability in Japan's domestic
market, which has matured due to its aging population and the younger generations' movement away from
cars, and corporate reorganizations on a global scale in line with their overseas expansion into emerging
markets, particularly China and India. There is the issue of developing new technologies to cope with
increases in oil prices and regulations on CO2 emissions.
Ernst & Young Advisory provides services which help companies in the automotive industry resolve the
business issues they face and to improve the actual processes used for operating the company. The
services range from establishing a corporate vision and strategy to enhancing the base on which the
company is managed so as to realize them this base being specically its human resources, organization,
business processes and information systems.
Markets are becoming increasingly diversied and advanced, seen in things such as Asian market
penetration, property intensication into companies with specialized skills, and the creation of new
business categories. Maintaining a competitive edge therefore requires an operational infrastructure
that can respond exibly and quickly and a data gathering and utilization infrastructure that enables
proposal-based control. While taking into consideration the customer's mission and strategy, Ernst &
Young Advisory approaches this task from two angles, operations and IT, in order to create a management
strategy.
We help to set up an earnings model with a lifecycle that also takes into
account operational income rather than just property sales. We also
support multiple analyses and simulations using management data.
Sales management
Asset management
Property management
Building maintenance
Rent guarantee
We provide support for building a globally evolved supply chain that links
completed vehicle manufacturers to parts and materials manufacturers,
and for developing the relevant business processes and information
systems.
In addition to the above services, we also provide other forms of support utilizing EY's global network.
21
Consolidated business
management support
Real Estate
Management Solution
Conceptual Diagram
Management
Total system
Planning&Sales
Sales
management
Planning and
Development
Asset
management
Building
maintenance
Property
management
Core system
Operation
Rental
guarantee
BI system
22
Our Japan Business Service1, a network of more than 350 Japanesespeaking professionals2 and 3,000-plus local professionals stationed
in more than 60 cities worldwide, seeks to liaise closely with Japanese
companies who are expanding their businesses oversea.
1The Japan Business Service (JBS) is a network governed by
ShinNihon LLC.
23
24
Outline
7,000 people
EMEIA area
88,000 people
29,000 people
Americas area
51,000 people
Name
Business details
As of June 2013
Founded
November 1, 2010
Capital
Representatives
Ofce
Head ofce:
Kasumigaseki Building, 29F, 3-2-5 Kasumigaseki,
Chiyoda-ku, Tokyo, Japan
Tel: +81 3 3503 1490 (main switchboard)
Fax: +81 3 3503 2818
URL
http://www.eyadvisory.co.jp
As of March 2014
London Amsterdam
Frankfurt
Luton
Reading
Brussel
Paris
Stockholm
Dusseldorf
Moscow
Warsaw
Vancouver
Seattle
Munich
Milan
Beijing Dalian
Seoul
Tianjin
New Delhi
Tokyo
Shanghai
Babgalore
Guangzhou Shenzhen
Ha Noi
Hong Kong
Yangon
Manila
Bangkok
Ho Chi Minh
Irvine
Dallas
Toronto
Boston
New York
Atlanta
Huston
Taipei
Mumbai
Kitchener
Chicago
Columbus
Honolulu
Mexico City
Saipan
Guam
Kuala Lumpur
Shingapore
Jakarta
Sao Paulo
Brisbane
Perth
Sydney
Buenos Aires
Melbourne
25
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2014.03.01