Professional Documents
Culture Documents
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FITNESS ASSESSMENT
Motivate Members
by Measuring
Exercise Results
CUSTOMER SERVICE
Improve Service
Experience with
Secret Shoppers
MAINTENANCE
Keep Customers
Happy by Raising
Cleanliness Standards
ISSUES & SOLUTIONS FOR FITNESS FACILITIES FEBRUARY 2007
Retaining
Members
Solutions to Keep
Members Coming Back
PLUS:
O 2nd Annual Augie’s Bash
O Group Cycling Principles
O Youth Weight-Loss Program Basics
Heart Rates are Rising Already.
Coming Soon:
The New Commercial Series
Treadmills from TRUE
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muscle contractions 30 to 50 times per second. Working out just 15 minutes, three times a week results in increased
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Power Plate can take your customers further than they’ve ever been in less time than they ever imagined.
www.powerplate.com · 877.87.PLATE
Copyright 2007 Power Plate North America
February 2007
Volume 23, No. 2
28
FEATURES
28 34
The ‘Issue’ is Optimal Cleanliness =
Member Attrition Member Satisfaction
Ronale Tucker Rhodes, M.S., Editorial Director Guy Brown
The ‘solution’ is to get members involved, Clean fitness centers keeps members by
46 show them results, provide great service raising standards and eliminating hazards
and keep your facility clean. and wasteful practices.
30 40
Assessing for Retention The Basics of a Youth
Richard J. Bloomer, Ph.D., CSCS
Weight-Loss Program
Improve member exercise program Ryan Vogt
compliance by educating them and Offering a successful youth fitness
showing them the results of their efforts. program takes planning, commitment, a
great staff and motivating ideas.
32
Use Secret Shoppers to 42
Enhance Customer Service Group Cycling Results
Amy Scanlin, M.S. Stephen A. Black, M.Ed., PT, ATC/L, NSC-CPT
A secret shopping company can provide Understand the principles that will help
insight about your members’ experiences create fun, motivating and safe group
and help to improve customer service. cycling programs.
42 46
The Fitness Cure
Ronale Tucker Rhodes, M.S., Editorial Director
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Zmkaf]kk _jgol`& 9k o]n] _jgof$ kg `Yn] l`]q*, @gmj >alf]kk$ Da^] Lae] >alf]kk Yf\ :Yddq LglYd >alf]kk lg fYe] Y ^]o&
O]n] ]Yjf]\ l`]aj ljmkl Yf\ o]dd ]Yjf qgmjk$ lgg& O`ad] gl`]j eYfm^Y[lmj]jk eYq kljan] lg eYl[` gmj imYdalq$ l`]qdd f]n]j
eYl[` gmj YZadalq lg `]dh qgmj Zmkaf]kk km[[]]\& Kg _]l egj] l`Yf bmkl l`] ogjd\k Z]kl klj]f_l` ]imahe]fl_]l Y dgf_%l]je
hYjlf]j \]\a[Yl]\ lg `]dhaf_ qgm Zmad\ qgmj Zmkaf]kk& ;Ydd 0((&..,&,/.. gj nakal ooo&ajgf_jah&[ge ^gj egj] af^gjeYlagf&
Editor’s Note BY RONALE TUCKER RHODES, M.S., EDITORIAL DIRECTOR
Planet Plight
As if our industry hasn’t been battling its going to stop.” Then, when told the authorities were going to
be called if he didn’t stop his intimidating behavior, he stated,
image issue long enough, along comes “My f***g boss is the captain of the police force.”
Argibay is clearly a bully, and someone who misuses his
another scandal that is completely “perceived” position of authority. I don’t believe for a minute
that most fitness facility managers would have acted too dif-
mischaracterized by the media. ferently in Palazzolo’s shoes.
The story of Albert Argibay being kicked out of a Planet It’s bad enough that Argibay downplayed the account of
Fitness gym, and his membership revoked, smells bad, if what happened, but the Times article should have been
you ask me. Bad on the part of Argibay, who clearly isn’t more impartial. The article’s author made a mockery out
taking any responsibility for his actions, and is, instead, plac- of Planet Fitness’ no grunting rule by stating that Argibay
ing total blame on Planet Fitness’ written poli- “had violated one of the club’s most sacred and strictly
cies and the actions of its manager. Bad for our enforced rules: He was grunting.” What’s wrong with facil-
industry’s facility operators who are working ities making rules to appeal to their target market? As Planet
ever so hard to lower their member attrition Fitness states, “over 80 percent of the … membership is
levels by seeking out as much advice as possi- derived from people who are coming back to the gym for
ble about how to keep members coming back the first time.… Planet Fitness strives to make the environ-
to their facilities. And bad for our industry’s ment pleasant, non-threatening and supportive of those
image, as one facility’s policies are portrayed people who often feel out of place in more aggressive work-
negatively by the media. out facilities.” Heck, I’m a veteran of fitness facilities, and I
First of all, I don’t buy Argibay’s story of the find grunting offensive; I can’t imagine being a newbie in a
event that occurred. The discrepancies between fitness facility where members are constantly grunting.
his account and Manager Carol Palazzolo’s are Planet Fitness might be well-advised to be a bit more dis-
too different to be believed. In case you don’t know the creet in dealing with members who break their policies. Its
specifics, here they are: “Lunk Alarm” (a siren with flashing blue lights and a public
Argibay, a bodybuilder and state corrections officer, was scolding) goes a bit far, and I agree that it could definitely
grunting while lifting 500-pound weights. Because grunting be humiliating to some who possibly hadn’t meant to vio-
is against Planet Fitness’ policy, and because he was asked late the rules. But rules are good, especially when they sup-
repeatedly to stop and didn’t, Argibay was asked by the man- port the culture the club is trying to create.
ager to leave the facility. Argibay states in the first article printed One last thing about the Times article and some others.
about this incident (The New York Times, Nov. 18, 2006), that The fact that Maria Sharapova and Monica Seles grunt on
his response to the request was merely, “I’m not grunting, the tennis court has little relation to the Planet Fitness issue.
I’m breathing heavy,” and that the reason he was asked to leave I seriously doubt that members who worked out with body-
was because the manager didn’t like to be “challenged.” builder legends such as Joe Gold, Arnold Schwarzenegger
It’s possible that that’s what happened, but in this age of and Lou Ferrigno were offended by their grunting.
customer-service-conscious facility management, it’s not very The fact that “nationwide the [Planet Fitness] chain expels
probable. Kudos goes to Planet Fitness for making an official roughly two members a month for various reasons, most
response to the Times article, which was one-sided toward commonly grunting and dropping weights,” smacks of a
Argibay. In the statement, Planet Fitness spokesman Dave good retention policy, in my opinion. At least they’ve iden-
Lakhani gives this account: “Mr. Argibay was asked to stop tified a method for lowering their attrition rates among the
his excessively loud grunting and screaming as he squatted population to whom they seek to cater. FM
weight.… Mr. Argibay’s response was,‘I’m a bodybuilder and
I’ll grunt if I want to.” When asked again to stop the loud
noise, Mr. Argibay responded,‘You are a f****g b*tch. I’m not
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Contributors
February 2007
Volume 23, NO. 2
EDITORIAL
Editorial Director RONALE TUCKER RHODES
(951) 244-6498
ronale@fitnessmanagement.com
Senior Editor ANNE B. MCDONNELL
(760) 439-3779
anne@fitnessmanagement.com
Associate Editor HEATHER PEAVEY (570) 271-9001
heather@fitnessmanagement.com
Contributing/Technical Editors
RICHARD J. BLOOMER, BARBARA A. BREHM, WAYNE WESTCOTT,
AMY SCANLIN, M.S. STEPHEN BLACK, JASON KARP
PH.D., C.S.C.S.
ART
Fitness Expert and Exercise Physiologist and Art Director AARON JANSEN
Certified Instructor Assistant Professor, aaron@fitnessmanagement.com
Production Director BONNIE MADISON
Using Secret Shoppers to University of Memphis, Tenn. bonnie@fitnessmanagement.com
Electronic Production MARJORIE SCHULTZ
Enhance Customer Service Assessing for Retention Manager marj@fitnessmanagement.com
Production Assistant SCOTT PACKEL
“Smart companies hire secret “While a change in body scottp@fitnessmanagement.com
shoppers before they think there weight/body fat may be most ADVERTISING SALES
may be a customer service issue.” important for many people, it is Advertising Sales ANDEE BELL (530) 661-7585
Manager andee@fitnessmanagement.com
certainly not the only variable on Account Executive APRIL DONALD (530) 666-3496
april@fitnessmanagement.com
which members should focus.”
Sales Assistant JODI CHAMBERLAIN
jodi@fitnessmanagement.com
Classified Ads DONNA BUTERA (469) 362-9953
donna@fitnessmanagement.com
AT H L ET I C B U S I N ESS
P U B L I C AT I O NS I N C .
4130 Lien Road • Madison, WI 53704
(800) 722-8764 • (608) 249-0186
Activity Pyramid
Created for Kids
LESS TV/COMPUTER TIME, and more play time
is the message in MyActivity Pyramid, a guide
to physical activity for children ages six to 11,
developed by University of Missouri-Columbia
Extension health educators. “We really want
kids to be active up to several hours a day,”
says Steve Ball, assistant professor of exercise
physiology and a state fitness specialist. “Reg-
ular physical activity is important to overall
health, and school-aged children need at least
60 minutes every day.”
With a design similar to the U.S. Depart-
ment of Agriculture’s MyPyramid food guide,
MyActivity Pyramid features cartoon-like draw-
ings and multiple activity levels. The pyramid
shows children what kind of activity they need
and how much.
Everyday activities — where children should
accumulate most of their physical activity time
— are at the bottom of the pyramid. These activ-
ities can include playing four square at recess,
shooting hoops or riding a bike after school.
The next level describes more vigorous activ-
ities, which children need at least three to five
times a week. These activities include sports,
running, rollerblading and playground games.
Flexibility and strength activities fill the third
level of MyActivity Pyramid. Two to three times
a week, children should be involved in activities
that promote muscle fitness and flexibility, such
as stretching, push-ups, martial arts or yoga.
The very top of MyActivity Pyramid represents
inactive time. Watching TV or playing video and
computer games should be limited to two hours
or less each day.
MyActivity Pyramid has an accompanying
activity log to help children chart their own activ-
ity on a daily, weekly and monthly basis. FM
YogaFit Now
Offers ACE CECs
YOGAFIT TRAINING SYSTEMS Worldwide, Torrance, Calif., will now offer contin-
uing education credits for yoga instructors through the American Council on Exer-
DID YOU
KNOW ?
The anti-cancer effects of exercise
cise (ACE), San Diego, Calif. Beth Shaw, president and founder of YogaFit, and
ACE entered into a partnership to enhance fitness professionals’ educational oppor- are due to increases in a protein
tunities and provide new ways to augment credentials, according to Shaw. This
is the first time that ACE has entered into an alliance with a yoga organization. that blocks cell growth and induces
As part of the partnership, ACE professionals receive a 20-percent discount on
the YogaFit Level 1 teacher training program. ACE professionals also receive a 15-
cell death. Among subjects who
percent discount on select YogaFit apparel and merchandise. YogaFit profession- were physically active, an increase
als receive 20 percent off select ACE course materials.
Each of YogaFit’s more than 50,000 instructors worldwide are now encouraged in this protein was associated with
to sit for either the ACE Group Fitness Instructor or ACE Personal Trainer examina-
tion, in addition to their YogaFit instructor training. Says Shaw, “This effort will greatly a 48-percent reduction in colon
enhance the exercise science backgrounds of our members, and bring the prac-
tice of yoga to all populations in a safe and user-friendly fitness format.” FM
cancer deaths.
-Gut, May 2006
Zealand leads membership penetration rates, removed at one point, but, says O’Rourke,
with 10 percent of the population, followed by “We are now in the process of returning the
Australia (9 percent) and Singapore (7.1 percent). racquetball courts, along with a complete
The report examines the size and scope of the exterior renovation, to return the history of the
Asia Pacific club industry, and contains country-spe- first location.”
cificindustryinformation, including the number offit- Also, the facility has expanded to four loca-
ness centers, number of members and leading club tions in Mt. Pleasant, with plans for six to eight
companies for 11 countries (Australia, China, India, more facilities in the future. In addition, “We
Indonesia, Japan, Korea, Malaysia, New Zealand, Sin- have adapted our business plan to fit more
gapore, Taiwan and Thailand). For more information, with our members who are on-the-move, and
go to www.ihrsastore.com, or call 617 951-0055. FM started a ‘sister’ brand of East Shore Athletic
Club called ES24, which stands for East Shore Absolute Fitness offers small group classes in order to
FACILITY 24 hours. These facilities are smaller, but are provide personalized attention.
open 24 hours a day,” O’Rourke says. “East
Club Changes With the Times
Shore Athletic Club is continuously updating, pants pay $25 per class, and their classes are
East Shore Athletic Club, Mt. Pleasant, S.C., and we want to continue to meet our members’ scheduled at a time that is convenient for them.
started out as a one-building racquetball needs,” she says. FM “Participants pay more for the classes offered
center in 1983. Since then, the club has at Absolute Fitness, but the personal attention
changed a lot, according to Director of Mar- FACILITY they receive is priceless,” says Rob Jewett of
keting and Community Relations Maggie Absolute Fitness. Instead of having a routine
Small Classes Offer
O’Rourke. The racquetball courts were already in place for the class, Absolute Fitness
Personal Attention instructors design the class according to the
It’s not unusual to find crowds of people participants’ fitness levels. They then design a
jammed into one group fitness class at many safe, appropriate workout that progressively
fitness centers. With so many people in one gets harder as the participants improve their fit-
class, it’s nearly impossible for one instructor to ness levels, Jewett explains. FM
make sure each person is performing every
exercise correctly, or if they should even be FACILITY
doing the exercises to begin with.
Fitness Center Raises
At Absolute Fitness in Boynton Beach, Fla., they
believe the only way to ensure a safe, effective Money for SPCA
class is to set a maximum limit of four participants Julie Luther’s PurEnergy Fitness Center, Greens-
in each class they offer, which includes Pilates, boro, N.C., held its First Annual Spinning
East Shore Athletic Club has come a long way since it yoga, strength classes, golf conditioning classes Marathon and Pet Adoption Fair in October,
opened in 1983. and small group personal training. Class partici- sponsored by PurEnergy and the Yankee Doodle
1/2 horizontal
1/2 horizontal
A premise of Mastering Cortisol is elevated cortisol levels, which Vegetarian Sports Nutrition is als likely to be at low levels in vege-
that weight gain is partially due to Glenville terms “the devil in dis- thoughtful and entertaining, yet, more tarian athletes, including zinc, iodine
hormonal imbalances. Author Mari- guise.” While stress is subjective, importantly, makes a case for vege- and copper. If you work with vegetar-
lyn Glenville makes a solid case for she makes the case that women are tarian options as fuel for sports per- ian athletes, this is packed with
the relationship between cortisol and more susceptible to mental stress formance. From the start, this book useful information.
excess body fat. While this book is than men. The section on excess fat is about a vegetarian approach to
aimed at women, there is enough and its role in health problems is achieve both health and sports
strategy to cross the gender line for good for consumers and fitness pro- performance advantage. Larson-
universal practicality. This book fessionals alike because its power- Meyer points out that serious ath-
covers the various sub-topics with ful facts and explanations are concise letes can get enough calories from
enough depth, yet is a and to the point. The a vegetarian diet if they choose
little more aimed at exercise section is good, carbohydrates and fats wisely. The
the consumer than the but not progressive from author challenges the idea that
fitness professional. a personal trainer’s per- you can’t build muscle without
According to the spective. This is a good meat. Evidence from the author
author, the body stores book if your clientele asserts that the right blend of pro-
fat primarily on the consists of women 40 teins and amino acids will fuel the
waist because of and older who are build. The section on using vege-
repeated bouts of the struggling with weight tarian nutrition to break free from
stress syndrome finally due to increased levels supplements is thought-provoking,
taking their toll with of cortisol from stress. along with a section on the miner-
Neil Wolkodoff, Ph.D., is the developer of Physical Golf and Zonal Training Technologies, based at the Greenwood
Athletic Club in Englewood, Colo. He has served as an editor for ACE and ACSM, and is the author of four books.
I have money,
I am loyal, and
I bring my friends.
Successful Aging THE TENNIS AND FITNESS CENTER, ROCKY HILL, CONN. To be featured in
WITH THE POPULA- bers’ individual needs.” our monthly Best
TION of active adults Members who enroll in Ideas column:
ages 55 and older grow- the program are eligible
ing faster than ever in for a discount on mem- WRITE A SHORT description
the U.S., so too is the bership and receive of a program you’ve imple-
number of injuries three half-hour per- mented in your facility during
requiring physical ther- sonal training sessions. the past year. Include infor-
apy. The problem is A physical therapist and mation about how the pro-
that, once patients are personal trainer review gram came about, how it is
released from physical those members’ operated, and how it has
therapy, where do they progress every two benefitted your facility and
go? The Tennis and Fit- months, or on an as- your members.
ness Center, which needed basis. If we choose your facility to
caters to this popula- While the program be featured in the column, we’ll
tion, knows this prob- has only been in exis- notify you. You must be avail-
lem all too well. That is tence since August able for a phone interview, and
why the staff developed 2006, as of this writing, you’ll be requested to provide
Successful Aging, a pro- it has brought in 30 photographs of your facility.
gram that smooths the The Tennis and Fitness Center’s Successful Aging program creates programs new members. And, Send your best ideas
transition from physical specifically for older adults who have been released from physical therapy. present members are
therapy to fitness. also taking advantage of via email to Editorial
“When physical therapy is over, additional guidance. “We have a sep- some of the new equipment. Other Director Ronale Rhodes at
the patient is given instructions as to arate corner just for Successful Aging, facilities could benefit by designing ronale@fitnessmanagement.com.
what exercises he or she can do,” with a NuStep, bands and pulleys,” similar programs for this population.
says Cathy Presutti, tennis and fit- Presutti says. “We work closely with “The Successful Aging program is Or for more information,
ness consultant manager. But what physical therapists in creating an something that can be used … by call 951 244-6498.
they really need is a program and exercise program suited to the mem- anyone,” says Presutti. FM
the majority of those who quit fitness facilities bond to the facility. As O’Connor explains, systems other facilities have in place. You may be
do so because of relocation, financial hardship “People quit clubs; they don’t quit relationships.” overlooking some areas that need attention.
or illness. What we must identify is why indi-
viduals drop their memberships due to dissat- Give and show members results Solutions to the attrition issue
isfaction, and then create ways to reduce the Equally important to relationship building is Retention equals money. And, to make
likelihood of that continuing to happen. showing members that the product — their money, says Esquerre, fitness centers, and the
membership investment — is working for them. industry as a whole, need to evaluate them-
Retention requires a program But before you can show them it’s working, you selves and make change. “The fitness industry
At the Club Industry trade show and confer- have to educate them about what results they needs self-evaluation,” he explains. “It is not the
ence held in Chicago in October 2006, Bob should actually look for. In most cases, members strongest of the species who survive, but those
Esquerre, owner of Esquerre Fitness Group, look only at weight loss as a measure of suc- who change.” While not quite a direct quote
Weston, Fla., in his seminar “Member Retention: cess. Richard Bloomer, in his article, Assessing for from Darwin, the parallel to the fitness indus-
17 Steps to Success and Profitability,” asked atten- Retention (p.30), states that “While a change in try is certainly well-made.
dees how many of them had a retention program body weight/body fat may be most important If you don’t have a retention program in
in place at their facility. Out of all the attendees, for many people, it is certainly not the only vari- place, now is the time. Look past the facility
only three raised their hands. Since the seminars able on which members should focus.” Bloomer itself, and figure out how you’re going to get
on retention at the major industry shows tend outlines nine other measurement variables that members involved. O’Connor explains how he
to be the most well-attended, it’s clearly not a trainers should educate members about. This did this at his fitness centers during the rac-
question of whether attrition is important but, way, he explains, “members have several oppor- quetball boon: “What we learned when it was
rather, confusion about what to do about it. tunities for success.” And fitness program success just racquetball was that they were just courts,
Esquerre believes that, for fitness centers to equals retention. and if [we] didn’t figure out a way to get them
be successful, they must be able to change and [members] to play, [we] didn’t get paid. So we
adapt. They must have a retention program in Ensure service strategies are working created leagues, which created relationships.”
place, which includes the following: Retention, according to Ribley, is a fitness Once you get members involved, make sure
• implementing a new member “meet and facility staff’s job. And, you accomplish that job that you treat them well and that they’re seeing
greet” program by offering a service to members that is great results. Establish a process that shows members
• establishing an interactive/pro-active fitness enough to keep them coming back and staying on a periodic basis what they’re gaining from
floor management process healthy. Yet, while most fitness professionals continuing to be a member at your facility. Ribley
• creating a synergy between personal train- would claim that their members receive superior states that, with every 1 percent improvement in
ing and group exercise programming service, most members of fitness facilities don’t retention, there is a 5 to 15 percent improvement
• developing a comprehensive staffing plan see it that way. If you want to know how good in pre-tax profit. Your facility’s success depends
• positioning personal training to support your facility’s customer service is, you can follow on finding solutions to the attrition issue. FM
www.fitnessmanagement.com FITNESS MANAGEMENT • FEBRUARY 2007 29
Assessing for
Retention
EACH NEW YEAR, thousands of individuals begin a Are your members’ fitness programs working? You
fitness program as part of their “resolution.” Unfor-
tunately, the majority of these individuals fail to con- can increase individuals’ program compliance by
tinue with their program beyond the initial six to giving them more to measure than their weight.
eight weeks. This may be due to lack of success in
achieving their goals, which can be associated with
And, if they are successful in their results, you’ll most
not having measurable variables to assess actual likely be successful in retaining them as members.
progress. Most individuals focus exclusively on body By Richard J. Bloomer, Ph.D., CSCS
weight/body fat as their indicators of success. Yet,
while some members, indeed, experience a rapid and
significant decrease in these variables, which can improve training inter- Blood markers of health
est and motivation, others do not. And these individuals are often frus- Blood markers include fasting cholesterol, triglycerides and glucose.
trated by their lack of progress and give up. For diabetic members, testing should include hemoglobin A1C (glyco-
While a change in body weight/body fat may be most important sylated Hb). It is well known that regular exercise can favorably alter
for many people, it is certainly not the only variable on which mem- these important biomarkers. In addition, regular exercise can help to
bers should focus. Trainers should educate members about other prevent the oxidation (damage) of cholesterol and glucose, which com-
important health and performance variables that can serve as indi- monly leads to promotion of atherosclerosis (arterial plaque formation).
cators of program success, and should be included as part of an Members can be referred to their physicians or local clinical labs to con-
ongoing assessment plan. These assessments should be performed duct these routine tests. Upon completion of testing, they can bring test
on an individual basis, depending on member needs and desire for results to the fitness center for inclusion in their records. A certified
improvement. and qualified trainer should know how to interpret these labs, as famil-
Member retention often depends on member success in achiev- iarity with this information is a requirement for all reputable certifying
ing their fitness goals. Having more than one measurable goal organizations. An alternative would be to use one of the automated
increases the chance of overall success and compliance with any given chemistry analyzers (e.g., Cholestek), which can be purchased relatively
fitness program. Following are other ways that fitness and health inexpensively, with testing conducted by a trained staff member (only
can be measured to show clients and members that their programs a finger prick of blood is needed for full testing capabilities). These
are working. parameters provide important data related to overall health, and can
be easily included as a component of the assessment plan.
Cardiovascular markers
Lowering resting heart rate and blood pressure, as well as the heart Sport-specific skills
rate and blood pressure in response to submaximal exercise, are favor- Sport-specific skills may include a wide variety of activities, such as
able adaptations to regular exercise training. However, many members shooting baskets, rope skipping, rock climbing, kickboxing, running,
and trainers put little emphasis on these variables. Consider measuring swimming, etc. Having an athletic-skill-related goal rather than simply
a true resting heart rate and blood pressure (preferably with the member focusing on “getting fit” or “losing weight” certainly makes regular exer-
in a seated position and rested for five to 10 minutes). In addition, meas- cise more enjoyable and rewarding for both members and trainers. It
ure members’ heart rate and blood pressure at different submaximal also allows members to develop a sense of mastery, which may be
workloads during exercise. Lastly, measure their one-minute recovery equally as rewarding as developing an aesthetically pleasing physique.
heart rate following a standard exercise challenge. A lower resting and
exercise heart rate and blood pressure, and more rapid heart rate recov- Balance and coordination
ery following exercise, generally suggest an improvement in cardiovas- Balance and coordination are routinely overlooked when develop-
cular health. ing a fitness program, yet both are of vital importance. They may assist
Range of motion
Many members perform stretching exercises as a component of their
workout, but trainers should consider placing greater emphasis on this
aspect of members’ fitness plans, as almost all individuals can improve
a good deal in this regard. This may be accomplished by getting mem-
bers involved in a class targeted at improving flexibility (e.g., yoga,
Pilates), or simply designing a detailed stretching program to perform
at the conclusion of their workouts. Set measurable goals for range of
motion, as would be done for other variables. Range of motion in all
major joints can be measured by a qualified fitness instructor with the
aid of a goniometer.
Periodic cleaning
Some tasks do not need daily cleaning, but are still vital on a peri-
odic basis. Periodic cleaning tasks can include things such as windows
and all high cleaning. WOW! does high-level dusting at least twice per
year. “Above eye-level areas, such as duct work and lighting, often get
overlooked,” says Cianci.
Guengerich says he often meets people who have never even
heard of high cleaning. “Most of our facilities close annually for When to clean
cleaning windows inside and out. Then there are ongoing clean- Determining the best times of day to clean needs careful attention.
ing tasks, such as moving cardio equipment around and cleaning Guengerich says that there are two different philosophies. One is to
under it, and cleaning the mechanics of the equipment. If you fail never get in the way of the customer. The second is to clean in a
to do that, static electricity can build up and damage the electri- seamless way, cleaning around the customer as much as you can. Gen-
cal components.” He adds pest control and spraying for bugs as erally, there are three key times to clean: after the morning rush, after
another periodic requirement. the lunch rush and before the evening rush. And then a full clean in
Contours Express says shampooing carpets and cleaning air ducts the evening. He adds that busier facilities may want to constantly clean
and air filters are carried out twice per year. “Depending on your ceil- around their users.
ing type, if it is open, those heating and air duct passageways collect “The slower times of day and ‘off’ hours will be best for heavy clean-
dust,” says Schrad. Similarly, ceiling fans should be dusted so they don’t ing, such as wet areas and the like,” says Thomas. “However, many of
circulate dust. our client clubs will want to bring attention to the fact [that] the club
Thomas adds other periodic cleaning tasks: “With heat of the is being cleaned, and have a porter on duty, in full uniform, cleaning
most recent summer, many club owners were reminded of the the club throughout the day. It creates great awareness and lets the mem-
importance of regular checks on the air conditioner filters.” Steam bers see the effort being made.”
cleaning carpets, sweeping parking lots and painting walls are Most Contours Express clubs use a maintenance log to assign clean-
other examples of periodic tasks. Further, cleaning grout in show- ing responsibilities; however, Schrad says cleaning is an ongoing respon-
ers and washing down walls can be monthly, or perhaps annual, sibility throughout the day. Vacuuming the carpet is done after the
cleaning tasks. members leave. Because most Contours location are closed from 1 to
Continued from page 31 Richard Bloomer, Ph.D., is an exercise physiologist and assistant professor
within the department of health and sport science at the University of Mem-
of the percentage of program adherence. For example, if a member phis, Tenn. He has offered individual exercise counseling and supervision for
decides that they will exercise four days per week over the course of many years, and holds certifications from both the American College of Sports
the next 10 weeks (40 sessions), and they actually complete 35 ses- Medicine (HFI) and the National Strength and Conditioning Association (CSCS).
sions, their overall compliance would be 87.5 percent. This is an excel-
lent method to assess progress in many members who may have, in Get More Information Online!
the past, neglected their training for one reason or another. If you found this article useful, you can read more about this topic on Fitness
Management’s website. Below is a list of related articles that you can find online:
Final thoughts 1. Assessments for Older Adults. By Colin Milner (September 2004). In the cat-
When putting together an assessment plan for members, it is impor- egory “Exercise Prescription” from the Library of Articles link in the left menu at
tant to consider multiple variables. In this way, members have several www.fitnessmanagement.com, or at www.fitnessmanagement.com/FM/
opportunities for success. While loss of body weight/body fat is certainly information/articles/library/oldadults/ageassess0904.html
important, and should be included as a component of the overall assess- 2. Pre-participation Health and Fitness Assessments. By Michael Nordvall,
Ed.D., and Michelle Walters-Edwards (January 2006). In the category “Exercise Pre-
ment plan, many members find extreme difficulty achieving success in
scription” from the Library of Articles link, or at www.fitnessmanagement.com/FM/
these areas. If so, retention to exercise training may be poor. Inclusion information/articles/library/exprescribe/acsmguides0106.html
of several other health- and fitness-related endpoints may improve 3. Assessing Your Assessments. By Shana McGough (July 2006). In the
member adherence and retention to training, and, hence, improve the category “Exercise Prescription” from the Library of Articles link, or at
overall long-term benefits of regular exercise. FM www.fitnessmanagement.com/FM/Information/articles/0706-feature4.html
wouldn’t be what it’s like today.” But, now, while the disease is taking all of those
Nieto began his career in the fitness indus- benefits away, it has also given him a whole
try while he was in college, where he did a class new strength and determination.
project on starting a strength-training gym,
which he opened. He then sold his gym to pur- The Lou Gehrig of the 21st century
chase the marketing rights to Family Fitness At 48 years old, Nieto is battling ALS on all
Centers founder Ray Wilson’s Lifecycle, and fronts. He and his wife, Lynne, teamed up with
after a lot of hard work, determination and a the Muscular Dystrophy Association, which
strong belief in the product, he eventually suc- provides research, medical services and edu-
IT’S IMPORTANT THAT fitness professionals ceeded in making the Lifecycle a staple in fit- cation for more than 40 neuromuscular dis-
understand the role they play in society. While ness centers across the U.S. Adding other pieces eases, including ALS. They formed “Augie’s
the perception by many may be that the indus- of equipment to his company’s line, Life Fit- Quest,” an ALS foundation to raise research
try strives to make people beautiful, the truth ness became one of the world’s largest fitness funds for the disease, and they currently serve
is that the main goal is to make people healthy. equipment makers. In 1997, he sold Life Fit- as co-chairs of the Muscular Dystrophy Asso-
Fitness is merely one small piece of the health- ness for $310 million. Nieto is now the chair- ciation’s ALS Division.
care puzzle, but, according to research during man of Octane Fitness, based in Minnesota, He then looked to Translation Genomics
the past decade and more, it is a crucial piece which designs and distributes elliptical trainers. Research Institute (TGen), a nonprofit group
of that puzzle. But his life as an active leader in the fitness in Phoenix, Ariz., that uses gene screening to
Fitness is part of a healthy lifestyle that acts industry is perilously coming to a close. There seek targets for various diseases. In March 2006,
as preventive medicine. But, sometimes pre- is no known cure for ALS, and most individ- his ALS foundation partnered with TGen, each
ventive measures can take a different form — uals diagnosed with the disease die within offering matching funds of $650,000 for
different than what we’re normally used to pre- three to five years. According to the ALS Asso- research to find ALS-related genes. Their hope
scribing. Our facilities and staff can provide ciation’s website, ALS “is a progressive neu- is that, if they can find the genes that cause
some of the best products, programs and pre- rodegenerative disease that affects nerve cells the disease, maybe they can find a cure. By late
scriptions available to help people become and in the brain and the spinal cord. Motor neu- September 2006, the team had identified 50
stay healthy. But those things don’t help when rons reach from the brain to the spinal cord genes with some association to ALS, and they
it comes to some forms of disease, such as ALS and from the spinal cord to the muscles narrowed that down to about 25 that appear
(better known as Lou Gehrig’s disease). Yet, just throughout the body. … When the motor to play a bigger role in the disease.
because we can’t help with such a disease with neurons die, the ability of the brain to initi- Today, Nieto has made the search for an
our ‘standard’ methods doesn’t mean that we ate and control muscle movement is lost. With ALS cure his job. “Because there are very few
can’t help at all. We can, and we should. voluntary muscle action progressively affected, people who actually understand the disease,
patients in the later stages of the disease may Lou Gehrig’s disease is sort of forgotten,” says
The Henry Ford of the exercise industry become totally paralyzed. Yet, through it all, Ron Hamelgarn, Nieto’s long-time friend and
Perhaps the main reason we should help is for the vast majority of people, their minds owner of 21st Century Super Fitness in Toledo,
for Augie Nieto — a pioneer of our industry remain unaffected.” Ohio. “When Augie got sick, [he] wanted to
who, two years ago, was diagnosed with ALS. As of this printing, Nieto is losing muscle make a difference. To me, he has become the
Whereas men like Norm Cates and John control, and his speech is slurred. "The irony Lou Gehrig of the 21st Century.”
McCarthy pioneered the industry by building of it all is that I’ve spent my whole life trying Nieto compares his vision for the fitness
fitness facilities and setting standards, Nieto to preach the benefits of fitness,” says Nieto. industry with his work today for ALS research.
pioneered what would be the staple of those
facilities: equipment. That’s why Cates, a
founder of IHRSA and publisher of Club How to Attend the Bash
Insider News, has dubbed Nieto the “Henry
Ford of the exercise industry.” In an article Individuals can attend the Bash for Augie’s Quest on Friday, March 30, from 7:30 p.m. to 10 p.m.,
published in the Orange County Register (Oct. by purchasing sponsorships and/or tickets. Tickets are $300 each. Sponsorships include Ambas-
28, 2005), Cates is quoted as saying, “Titan is sador for $3,000, Bronze for $10,000, Silver for $20,000, Gold for $30,000 and Platinum $50,000.
a good word. Legend is a good word. And All sponsorships include reserved tables for 10 people in assigned seating sections.
friend to the industry are the best words. With- To purchase sponsorships and/or tickets for the Bash for Augie’s Quest, contact the MDA Orange
out Augie Nieto’s work on [the] Lifecycle, 25, County office at 714 550-0161 or visit www.augiesquest.com.
30 years ago, the health club industry clearly
Obesity can lead to serious ative health effects are thought to be the
result of inflammation in the fat tissue.
health problems. Type 2 diabetes and heart disease. Dia-
betes may result when some of the chemicals
BODY FAT is a good thing, in moderation. produced by the macrophages interfere with
But too much body fat interferes with good blood sugar regulation. These chemical mes-
health in a number of ways. Understand- sengers prevent the body’s cells from
ing the effect of obesity on your health responding appropriately to the hormone
helps you understand why it’s important insulin, which signals cells to take up sugar
to develop a healthful lifestyle: good eating (glucose) from the blood. High blood sugar
habits and plenty of physical activity. Here levels, in turn, cause more damage, includ-
are some of the ways obesity interferes with ing accelerated aging of the arteries, thus con-
maintaining good health. tributing to artery disease, the leading cause Cancer promotion
of heart disease. High blood sugar also causes Obesity is associated with increased risk
Metabolic interference damage to the eyes, kidneys and nerves. of many types of cancers. Researchers have
Obesity results when people eat more High blood pressure. High insulin levels suggested that fat tissue may secrete chem-
calories than they use. When you eat extra create a stress response in the body, acti- icals that make people more susceptible to
calories, your body wants to store the extra vating the fight or flight response. This can cancer. Health professionals emphasize,
calories for a rainy day, just in case starva- contribute to high blood pressure. however, that this research is preliminary,
tion conditions arise. What is the body’s Risky blood lipid levels and heart dis- and advise that cancer patients not lose
favorite way to store extra calories? Fat, of ease. Excess triglyceride production (from weight, as extra weight can be protective
course. It converts extra calories into mol- excess calories) raises levels of blood fats, once cancer has already developed.
ecules called triglycerides, and packs the
triglyceride into fat cells. Fat cells can grow Obesity is associated Physical strain
larger as more fat is stored, but they cannot The physical strain of excess weight can
expand indefinitely. Weight gain and too with increased risk of overload weight-bearing joints such as the
much body fat interfere with normal meta- hips, knees and feet, and accelerate devel-
bolic processes in many ways that con-
many types of cancers. opment of the joint degeneration and pain
tribute to the chronic health problems likely associated with osteoarthritis.
to arise with obesity. including blood triglycerides and low-den-
Researchers believe that when people are sity lipoprotein cholesterol levels. These lipids Lifestyle solutions
gaining weight and their bodies are making contribute to the formation of arterial plaque Switching your body from energy stor-
extra triglycerides, expanding fat cells may and more inflammation, as macrophages age mode to energy usage mode produces
become damaged, or simply reach the end attempt to deal with damaged arteries. many health benefits. As fat cells stop grow-
of their life expectancies when they get too Other inflammatory disorders. The ing, inflammatory processes slow. A rela-
full of fat. When this happens, immune cells inflammation caused by obesity may con- tively small weight loss (5 to 10 percent of
called macrophages come in to help dispose tribute to other disorders associated with body weight) has enormous health benefits,
of damaged and dead fat cells. The job of inflammation, such as liver disease, pancre- as fat tissue’s secretion of disruptive chem-
macrophages is to disarm potential attackers, atitis, asthma and rheumatoid arthritis. icals declines. Consume a heart-healthy diet
like bacteria and viruses, by engulfing and Obesity increases risk for Alzheimer’s dis- with plenty of fish, fruits and vegetables,
digesting them. They try to attack triglyc- ease, perhaps through accelerated aging of and increase energy output with regular
erides and dead fat cells in this manner, but the arteries. physical activity. FM
are often overwhelmed by the challenge. Body fat packed around the internal
They call in more immune cells to help. As organs (visceral fat) appears to be most
more immune cells congregate to deal with damaging to health. Researchers also believe Compliments of:
the damage, inflammation is the result. that inflammation results not only from
While inflammation is helpful for heal- having a lot of fat, but from getting fatter.
ing a wound, chronic inflammation can Inflammation is more likely to occur when
interfere with a number of important bio- you are in energy storage mode, and your
chemical processes. Several of obesity’s neg- body is dealing with caloric overload.
Marketplace
Purchasing Guide BY H E AT H E R P E AV E Y, A SS O C I AT E E D I T O R
Treadmills Lead the Cardio Pack machine’s design and drive system. “Beyond
that, club owners should consider the aesthet-
ics of the treadmills — will it be inviting to
Treadmills are as popular as ever. They take up the most cardio space on members — as well as the interface — will it
be easy for members to use while also offering
the fitness floor, have time limits, sign-up sheets and waiting lines, and compelling visual feedback,” Logan says.
Innovation is the lifeblood of our industry,
were even featured as the lone prop in a music video (check it out at but, so far, it seems likely treadmills will remain
www.youtube.com/watch?v=pv5zWaTEVkI). mills that use less electricity are also available the beeping, whirring heart of most fitness
Scott Logan, director of marketing at SportsArt for facilities that aim to “go green.” floors. Treadmills don’t seem in danger of
Fitness, Woodinville, Wash., says that the tread- losing their spot at the top of the cardio heap
mill’s popularity is no mystery: “Walking is the Worth the investment any time soon, and manufacturers’ focus on
most natural of cardio movements and requires A treadmill is a big-ticket item in any fitness improving their product is good news for fit-
no learning curve.” center, and it’s in your best interest to make it ness facilities. FM
worth the investment. There are at
Yesterday, today and tomorrow least two variables that help to
Manufacturers aren’t taking lightly their determine how long your new
position as an industry leader. They’ve treadmill will last: amount of use
improved and adapted their product to meet and maintenance. “Preventive
consumers’ ever-changing needs. “The quality maintenance is really the magic
and technology [of treadmills] are light years bullet, since a clean and well-serv-
ahead of where they were even 10 years ago,” iced treadmill can last two to three
says Logan. “Significant improvements include times longer (or more) than a
enhanced durability, speed response (consis- non-serviced unit,” says Logan.
tency of power delivery), user interface and “The drive system on a well-serv-
feedback, and heart rate [monitoring].” iced machine can last for 10 years,
And, there is something out there for every even in a high-use setting. But take
fitness center’s needs. “Most treadmills from away the regular service and that
leading manufacturers offer good durability can easily drop to three years. …
and performance, and can be had in choices The other big wear items, bed and
of simple displays, [or with] eye-catching dot belt, also have variable life spans
matrix/LED combinations with integrated that depend on maintenance and
screens and entertainment-ready,” Logan says. other factors, such as [if] the deck
“When you consider all of this, you can see that [is] reversible. That said, even a
the bar is already set very high.” well-maintained bed and belt
Fitness facilities looking to serve older or system may need to be replaced
obese members, or to create a more environ- every three to four years in a mid-
ment-friendly facility, will soon find more to high-use setting.”
treadmills to meet their needs, as well. When purchasing treadmills for
Machines with very low start speeds, ergonomic your fitness facility, consider the
designs and more cushioning are hitting the cost of operation, as well as poten-
market for older and obese exercisers. Tread- tial service issues inherent with the
Fitness Assessment
plays let users see
Vision Fitness T9700 Series their progress. The
T9700 Series tread-
is our life
mills offer a 60-by-20-inch running surface,
while the T9800 Series treadmills offer an
even larger 63-by-22-inch running surface,
plus a 3.0 hp AC drive system with matching
motor and controller.
• Fitness & Wellness
Assessment Software Woodway
800 woodway; www.woodway.com
• Computer Controlled Woodway treadmills feature an internation-
Assessment Equipment ally-patented design — the running surface is
a relatively stationary
1/3 square • Portable Assessment
Equipment hard-wood deck over
which the belt trav-
• Excellent Support and els. Design specifica-
Training tions for the
Widepath treadmill
include a patented
slat-belt transporta-
tion system, 110-volt
Woodway Widepath power supply (dedi-
cated circuit and NEMA 5-20R outlet receptacle
Health & Fitness Systems
required) and unitized steel frame with inte-
For a free trial CD call: grated black powder-coated side handrails. The
800-822-0405 Widepath has a contact heart rate handlebar,
0.1 mph resolution, 0 to 11 mph speed and 0
www.MicroFit.com to 15 percent elevation.
SHOWS
THREE
SEMINAR
PROGRAMS,
IN ONE!
ONE GREAT
TRADE SHOW
Come to Orlando for the best deal in conferences around. Register for either
the Athletic Business (ABC), International Council on Active Aging (ICAA) or
Medical Fitness Association (MFA) Conference and you’ll be able to attend
seminars from all three conferences – at no extra charge. No matter what
segment of the industry you serve, there are more than 150 educational
sessions to choose from -- the widest selection in the industry today.
Athletic Business
Conference & Expo
(Including Fitness Management
magazine seminar track).
The sports, fitness and
recreation industry’s finest
seminars and workshops,
Active Aging 2007 networking events
Be inspired by an irresistible and a trade show packed
mix of seminars, unique venues with the latest products
Setting the Pace for Success:
for networking and some of the and services.
Medical Fitness Strategies
finest presenters in the www.athleticbusiness
Exciting seminars for the
field of active aging. conference.com
growing hospital wellness
www.icaa.cc/convention.htm and fitness center industry,
roundtables, special events
and face-to-face meetings
with professionals in
your region.
www.medicalfitness.org
November 29-December 1
Orange County Convention Center
5 Orlando 5
New Products
Product of the Month
Bootcamp program
Power Systems’ Sports Performance Boot Camp is a program kit for fit-
ness centers and group instructors that helps to create a fun, dynamic
and intense circuit workout. The workout incorporates aspects of sports
performance such as strength, agility, plyometrics and core condition-
ing. The class combines bootcamp training with sports performance for
a workout that can be tailored to any setting, including group fitness
circuit training. The Sports Performance Boot Camp DVD and manual
offer a step-by-step plan to organize, set up and conduct a bootcamp
class. Numerous athletic drills are demonstrated using the equipment
that comes in the kit, including agility ladders, Power Med Balls, Step
Hurdles, Resist-A-Balls, Reflex Balls and more. The Sport Performance
Boot Camp program is available in two kits. The Group Kit is designed
for personal trainers or small group classes of up to 20, and the Class
Kit can accommodate up to 36 participants. Both kits come with train-
ing equipment, a training DVD and a manual.
Power Systems: 800 321-6975; www.power-systems.com
Bikes
Cycles Exercise bar FreeMotion’s Cardio Line now includes recum-
bent and upright cycles. The bikes feature a
SportsArt Fitness’ new commercial grade Xtreme Body Bar Systems’ Body Bar Flex Power offers QuickTouch function to change resistance and
Cardio Series includes the 500 Series upright double the resistance of the original. A 4-pound choose programs, water bottle and accessory
and recumbent cycles. The cycles come with two weighted version offers further training options holder, a wider pedal platform, and a drive
screen options: a dot matrix and LED, or an for athletes and extremely fit individuals. The system that uses a self-tensioning Flexonic belt
entertainment-ready 10.2-inch Liquid Crystal Dis- Body Bar Flex Power is a flexible fiberglass com- designed to provide fluid motion and require less
play (LCD) screen capable of displaying full- posite rod with easy-grip rubber casing and end maintenance. A low profile, step-through design
screen workout data, full-screen video or a caps. Weighing approximately 2 pounds, the allows for easy entry/exit of the machine, Quick-
split-screen combo. Machines also have contact 4-foot Body Bar Flex Power can be used for bal- Lift seats rise with the lift of a lever, and molded
heart rate points and are HR telemetry compat- ance and stretching when straight, but offers arm rests with dual pulse grips are offered. Cycles
ible. Upright cycles offer a large seat with a one- resistance ranging from 0 to 40 pounds when can come with the optional Workout TV console,
touch adjustment system and oversized pedals. bent into an arc. It has ergonomically tailored which includes a 12.1-inch flat panel LCD screen
Recumbent cycles feature a step-through flexibility to allow full joint range of motion and that offers users their own entertainment options
design, an adjustable Comfort-Dri seatback, works the entire body in simple or compound (with coaxial cable). Integrated directly into the
oversized pedals and a one-touch adjustment movements to develop strength, flexibility, coor- console, the screen is positioned to offer a bright
system. dination and balance. picture and comfortable viewing angle.
SportsArt Fitness: 800 709-1400; Body Bar Systems: 800 500-2030; FreeMotion Fitness: 877 363-8449;
www.sportsartfitness.com www.bodybars.com www.freemotionfitness.com
Strength machines
Resistance machine Body-Solid’s new commercial line includes the modular Pro-Dual line
designed to accommodate commercial facilities with limited workout
Hoggan’s new Sprint Trainer is an ADA-compliant resistance training space. The line includes 10 function-specific dual machines that can stand
machine, suited for use in active aging centers and in physical therapy alone or be combined with a three-stack or four-stack weight tower to
applications. Designed for use by people of all abilities, the Sprint Trainer build a single multi-function gym. This allows facilities to create a cus-
uses an adjustable exercise position system that allows the user to per- tomized series of workout stations. Machines feature continuous welded,
form countless exercises on the same machine, while situated in a wheel- factory assembled connections; impact resistant, fiberglass-reinforced
chair, standing or seated. By using Hoggan’s wireless therapy cord nylon pulleys; electrostatically applied metallic powdercoat finish with
system, the Trainer provides feedback to the user, such as force and clear coat; DuraFirm upholstery with 2-inch-high density foam that is
total repetitions, and the ability to set force thresholds. Exercises include double stitched; high-density rubber foam grips and handles; and weight
those for the core, upper body and lower body. shrouds and covers.
Hoggan Health Industries Inc.: 800 678-7888; www.hogganhealth.com Body-Solid: 800 833-1227; www.bodysolid.com
www.cup.edu
A proud member of the Pennsylvania State System of Higher Education.
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©2007 Star Trac. All rights reserved. HumanSport, the HumanSport logo and Designed to Inspire are trademarks of Star Trac.