UGC Sponsored National Seminar

On

Entrepreneurial ISSUES in Indian tourism &

Hospitality industry
(March 14, 2015)

Organized by:
Department of Tourism & Hotel Management
Kurukshetra University, Kurukshetra Haryana
(India)
2015

Call for Papers

The seminar is open for all connected to tourism and hospitality
Industry such as Entrepreneurs, Teachers, Professionals, Social
organisations and Research Scholars. Therefore, anyone who has a
good exposure and research work regarding Entrepreneurial activities
particularly related to Tourism &Hospitality Industry in India may
participate in the seminar.
Participants are requested to send abstract of their research paper
not exceeding 250 words on any one of sub-themes through e-mail to
Organizing
Secretary
of
the
Seminar
(Email:
seminar[dot]dothm[dot]kuk[dot]2015[at]gmail[dot]com) latest by Jan
15, 2015.
Further, participants are encouraged to send their original research
paper complete in all respect ranging between 2500-4000 words on
anyone of sub-themes by Feb 20, 2015.
The abstract and full paper should be submitted in MS Words typed in
Times New Roman with 12 font size with 1.5 line spacing with
sufficient margin.
Participants are advised to submit their abstract in case they are
interested to contribute full original research papers well in time.
Papers may be published in the form of a book bearing ISBN.

Important Dates
Submission of Abstract:
Submission of Full Paper:
Date of Registration:

January 15, 2014

February 20, 2015
March 14, 2015

Registration Fee
Registration Fee
For Teachers & Others participants Rs.1000/For Research Scholars Rs.500/-

Registration Procedure
The registration will start on March 14, 2015 at 09:00 AM.
Participants are requested to register themselves by filling up
Registration Form along with registration fee to be paid in Cash
at the time of registration.
Accommodation may be made available on request basis, provided
request is received well in time. Registration form duly filled in
all respect may be sent by e-mail in advance. However, registration
fee be paid on arrival in cash.
No TA/DA will be paid to the participants. They are advised to
arrange the same from their respective institutions.

Organising Committee
Director of the Seminar
Prof. S. S. Boora
Department of Tourism & Hotel Management,
Kurukshetra University, Kurukshetra.
Email: surjitboora@gmail.com

Organising Secretary of the Seminar

Prof. R.H.Taxak
Department of Tourism & Hotel Management,
Kurukshetra University, Kurukshetra.
Contact No: 9416782444
Email: rhtaxak@kuk.ac.in
Seminar.dothm.kuk.2015@gmail.com

Local Advisory Committee

1.
2.
3.

Prof. Ravi Bhushan

Prof.(Ms) Manjula Choudhary
Prof. Mahinder Chand

Members-Organizing Committee
1.
2.
3.

Dr. Surjeet Kumar

Dr. Ankush Amberdar
Mr. Dinesh Dhankhad

About the University

Kurukshetra University is a premier institute of higher learning in
India. Located in the holy city of Kurukshetra, its campus is
situated on the western bank of Brahm Sarover (the holy tank) and
extends over an area of over 400 acres. It was established in 1956
as a unitary residential University and its foundation stone was
laid by late Dr. Rajendra Prasad, the first President of India.
Since then it poised and working hard to make its vision & mission a
realty.
Today, Kurukshetra University is offering world-class education to
students and it has grown into a multi-faculty University as one of
the premier centres for advanced study and research in the region.
The University is equipping its students with the skills, insights,
attitudes and practical experience that will enable them to become
insightful citizens.
The Campus of the University has often been rated as one of the most
beautiful campuses in India with lecture theatres, seminar rooms,
accommodation, cafeterias, canteens, shops and sports facilities,
libraries and laboratories and what not.

It is a proud certified A grade university rated by the National

Assessment and Accreditation Council (NAAC), Banglore.

About the Department of Tourism & Hotel

Management
The department proudly stands in the World directory of Tourism
Education
and
the
training
institutions
of
World
Tourism
Organization (UNWTO). The department is appreciated to be a pioneer
of higher learning in Tourism and Hotel Management in the country.
The multi-disciplinary faculty of the department is dedicated to
transform it into a learning centre par excellence at the National
as well as at International level. It is covered under SAP DRS-PHASE
I of UGC. The department has quality infrastructure and latest
learning resources supplemented by electronic equipments and a rich
library. This all provides a fertile ground for teaching-learning
environment. The students at the national level strive to seek
admission in this department as their first choice.
The department is, in fact, known for its contribution as pioneer
institute in Tourism education and research in India, its linkage
with the tourism & hospitality industry, for organising seminars and
conferences regularly of national and international level, for
innovations in learning and teaching etc.

About Theme of Seminar

Tourism being an ever growing phenomenon witnessed expansion across
the world which to a great extent has bridged gaps and barriers of
all sorts.
Tourism industry is experiencing a series of powerful trends.
Success of tourism industry depends upon its ability to recognise
and deal with changes related to behaviour, environment and
technology. The coming decade may witness major shifts in the
leisure and tourism environment, reflecting changes in consumer
values, political forces, environmental forces & explosive growth of
information technology. None of the sector of the industry will
remain unaffected. The challenge for tourism stakeholders in both
the private and public sectors is to account for these changes
proactively to achieve and maintain competitive advantage for their
organisations.
However, all this and more open up new vistas for the budding
entrepreneurs and the silver lining is that entrepreneurship wave is
picking up momentum.

Richard Branson has declared the year 2014 is the year of

entrepreneur. Rightfully so, as macro movements that have shaped
economic and cultural trends the last few years are changing our
behaviours and tourism is no exception. Start-ups and entrepreneurs
have benefited from these changes tremendously and will continue to
do so this year and beyond. Words such as risk, first to market and
serial entrepreneur etc are now much-admired and encouraged. It is
suddenly cool to disrupt the market and be experimental-funding
organisations are more likely to bet on your ideas now. Innovators
are being heralded as the boy/girl wonders of the new economy.
Falling prices and global markets have made it less expensive to do
a business particularly in travel and tourism. Skills are
transferable with the available and cheap technology required to
keep companies running than ever before.

Aim & Objectives of the Seminar

Main objectives of the seminar are to understand the role and
importance of entrepreneurs; the entrepreneurial trend; how to
promote socio-economic and educational environment in the country;
to identify issues, problems faced by budding entrepreneurs;
deliberate upon key issues and seeking suggestions there upon to
develop entrepreneurial environment; evolve strategies to plugging
the loopholes and ensure better linkages for entrepreneurial
ventures, particularly related to Tourism & Hospitality Industry.

Theme & Sub-Themes of the Seminar

Broad theme of the seminar is
Entrepreneurial
industry

Issues

in

Indian

Tourism

&

Hospitality

However, following sub-themes may be covered up and deliberated upon

1. Entrepreneurial issues & problems related to alternate tourism
and hospitality environment.
2. Managerial issues (such as Financial, Marketing, Human
Resources etc.)of entrepreneurial concern in Tourism &
Hospitality Sector.
3. Opportunities
for
budding
entrepreneurs
in
Tourism
&
Hospitality Sector.
4. Challenges imposed by emerging technology enabled business
environment for entrepreneurs in Tourism & Hospitality Sector.
5. Challenges for entrepreneurial education in India.
6. Challenges for small and budding entrepreneurs in tourism and
hospitality industry.

7. Challenges for large tourism and hospitality organisations.

8. Role of Government in enabling growth and development of
tourism and hospitality entrepreneurs.
9. Role of media in the growth and development of tourism and
hospitality entrepreneurs.
10.
Role of public private partnership in the growth and
development of tourism and hospitality entrepreneurs.
11.
Role of education entrepreneurs in Tourism & Hospitality
Sector.
12.
Empowering and encouraging women entrepreneurs for
Tourism & Hospitality Sector.
13.
Perception of Tourism & Hospitality professionals about
the future of entrepreneurs in Tourism & Hospitality Sector.

Finally, welcome to this holy city of Kurukshetra the birth

place of a great philosophy of Gita during 'Mahabharata'
with a quote from Harry F. Banks

The
secret
of
success
consistency to pursue.

is

the