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OPERATIONAL ASPECTS:

Location:
Jute bags are outsourced from the local manufacturing companies located in suburbs of Kolakata
and other parts of India.
Based on the demand projection of jute bags in the market study, the envisaged plant selected
should have an annual production capacity of 5 million pieces of jute bags. The major raw
material required for jute bag production is jute yarn. Auxiliary materials include oils, chemicals
and other required input. All these materials are easily available in local market and West Bengal
and neighboring countries such as Bangladesh has surplus exports of jute yarn, the company has
chosen its location to be near the source of manufacturing.
Transportation and logistics:
The suppliers are selected based on quality program initiation. The raw materials are checked
thoroughly at the source to reduce the reverse logistics process. The supplier relationship
management is of prime importance for the company. The companies with strict quality control
policy and good management practices are given preference. The jute bags are brought in
forward contract basis and the transportation arrangement is done by contract vehicles. The third
party logistics service is obtained to make the supply chain more efficient. The finished products
are received from the manufacturing company as suppliers. The export arrangements are done by
shipping the products to their destination countries.
The shipping is carried out by some of the best freight forwarders in the city. The chosen
logistics partner must be fully equipped to produce full documentation on inbound & outbound
shipments. Moreover they arrange for the cartage of goods from the port of entry to the company
facilities in Netherlands. These logistics partner sometimes implement door-to-door concept that
importers are looking for. The office clears a wide arrangement of goods and handles multiple
regulatory agencies that may be involved in those shipments.
Channels: retailers, whole sellers, on contract companies, malls, government (FCI,/mills)
The operational port in kolkata helps in cargo dispatch to the required countries.

In addition to the export oriented activities company also prefers working with contractual
agreements and investment mode. It has opened retail outlets in the city of Amsterdam for
exclusive selling of jute bags and other further business opportunities.
The transportation process is arranged through the entire supply chain network from farm to
distributors. The operational contact overseas department sees over the import export profile of
the company.

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The shipment process received in the host countries is again moved to the respective warehouses
through contract vehicles. Here the third party logistics service is also obtained to ease the
logistic process and make the end terminal of supply chain network more efficient and agile. The
final rebranded product is
Packaging:
The packaging is done in the packaging plant of the company in Kolkata. The received goods are
unloaded after proper quality check and documentation at the packaging plant this plant works as
a warehouse, packaging center, modification center and rebranding centers. From here the export

packaging is done as per the orders received from overseas distributors and retailers. The export
oriented packaging is done with help of freight forwarders input and customs guidelines. The
cones, cartons, layers, palettes, etc are prepared for efficient packaging and transportation. The
packaging becomes very important because it helps in reducing damaged to the goods during
transportation and storage. Since the bags can be individual products or lot products. They are
packed accordingly and shipped in a total lot so that it reduces overall transportation cost. Then
the sorting and picking is done at the overseas warehouse so that they are transported to proper
retailers or end terminal markets.

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