NEJLA RESID

Str.Calarasi Nr.39, 900189 Constanta, Romania | residnejla@yahoo.com | +40723582210

SUMMARY
Skilled marketing manager focused on exceeding revenue goals, driving high-volume new user
acquisition and growing subscription-based businesses. Versed in all aspects of marketing campaigns
from concept development to execution and launch.

HIGHLIGHTS
New customer acquisition

Brand development

Knowledge of market trends

Performance Marketing

Special events planning

Mobile Marketing

Advertising

Experience in games

Customer service-oriented

Detail oriented

EXPERIENCE
08/2014 to present Account manager at Crossrider PLC Bucharest

Understand the account needs and proactively provide solutions to increase the account
Manage & optimize performances to maximize revenues on a daily basis
Develop, launch, and manage campaigns
Track campaign effectiveness/ Maintain positive ROI
Continuously monitoring the market and competitors

10/2013 to 07/2014 Sales and marketing manager at S.C. ERCOHONEY S.R.L Constanta
Establishing and maintaining commercial liaisons with cafes, hotels and local business;
Contract negotiation and proposal development;
Use of PR, Social Media and other tools to reach consumer customers;
Prime responsibility for all events management.

06/2013 to 07/2013 Junior Business Development & AdSales Manager at European

Games Group Munich
Researching, identifying and acquiring new cooperation contacts all over the world;
Monitoring, controlling and optimization of existing campaigns and partnerships;
Developing in game contests and events for more customer acquisition;
Structuring data for the new CRM system;
Preparing presentations to win AdSales customers;
Writing newsletters to the partners;
Mobile Marketing Development researching & acquiring.

03/2013 to 05/2013 Junior Performance Marketing Manager at Travian Games GmbH

Munich
Monitoring and uploading banners for the logout pages;
Regular market and competition monitoring;
Conception and optimization of international online marketing activities with the target of
winning performance oriented customers;
Test registrations and test campaigns with the new performance marketing contacts;
Analysis, assessment and optimization of international campaigns in performance
marketing for all the games;
Maintenance and management of all partner data as well as billing for international
campaigns in the field of performance marketing;
Structuring and testing new tools for the area of performance marketing.

03/2012 to 02/2013 Intern Media and Cooperation at Travian Games GmbH Munich
Regular market and competition monitoring;
Researching, identifying and acquiring new cooperation contacts all over the word;
Monitoring, controlling and optimization of existing campaigns and partnerships;
Creating marketing analyzes;
Monitoring the TV campaigns;
Implementations of tracking solutions.

01/2011 to 11/2011 Sales Assistant at S.C. ERCOHONEY S.R.L. Constanta

Building customer database;
In-store and online advertising;
Door-to-door honey selling.

09/2010 to 09/2011 Volunteer at Public Health Department Constanta

Use of the computer for writing and designing brochures/flyers on health issues;
Responsible for finding target groups among high school students;
Organized public health programs such as health assessments and educational activities.

EDUCATION
2011

Bachelor of Arts: Marketing

Ovidius University Constanta, Romania
Coursework in International Marketing, Sales, Marketing

2008

High School Diploma: Mathematics and informatics bilingual English

G.Calinescu High School Constanta, Romania
Achieved certificate for Cambridge English: First (FCE), Zertifikat Deutsch B1, ECDL

Diploma.

LANGUAGES
Romanian-Native
English Fluent
German-Intermediate/Fluent
Turkish-Intermediate
Spanish-Basic