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The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Standardized Variance
Estimate
Error t Value Pr > |t|
Estimate Inflation

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

0.45265

1.73834

E_Commerce

-0.19514

0.10305

-1.89

0.0610

-0.11623

2.68828

Technical_Support

0.05490

0.05588

0.98

0.3281

0.07768

4.46118

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

0.20667

3.89524

Advertising

0.09813

0.05742

1.71

0.0904

0.08537

1.78088

Product_Line

0.07031

0.23616

0.30

0.7665

0.06938

38.74547

Salesforce_Image

0.42535

0.08292

5.13

<.0001

0.37852

3.88528

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

-0.10751

1.59054

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

-0.05787

4.68570

Packaging

0.04982

0.03272

1.52

0.1309

0.06176

1.17431

Order_Billing

-0.15678

0.09138

-1.72

0.0892

-0.10795

2.82481

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

-0.03682

34.79516

Delivery_Speed

0.68776

0.50076

1.37

0.1726

0.35477

47.61114

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Durbin-Watson D
Number of Observations

1.980
118

1st Order Autocorrelation -0.005

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Stepwise Selection: Step 1


Variable Product_Line Entered: R-Square = 0.4968 and C(p) = 245.0910
Analysis of Variance
Source

DF

Sum of
Squares

Mean
Square F Value Pr > F

Model

91.78258

91.78258

Error

116

92.97683

0.80152

114.51

<.0001

Corrected Total 117 184.75941

Variable

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Intercept

2.83429

0.39025

42.27913

52.75

<.0001

Product_Line

0.71430

0.06675

91.78258

114.51

<.0001

Bounds on condition number: 1, 1


Stepwise Selection: Step 2
Variable Salesforce_Image Entered: R-Square = 0.6207 and C(p) = 158.6490
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

2 114.68223
115

70.07718

Mean
Square F Value Pr > F
57.34111

94.10

<.0001

0.60937

Corrected Total 117 184.75941

Variable

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Intercept

1.00554

0.45252

3.00883

4.94

0.0282

Product_Line

0.66602

0.05873

78.35807

128.59

<.0001

Salesforce_Image

0.39922

0.06512

22.89965

37.58

<.0001

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 2
Bounds on condition number: 1.0183, 4.0733
Stepwise Selection: Step 3
Variable Product_Quality Entered: R-Square = 0.7226 and C(p) = 87.9129
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

3 133.51525
114

51.24415

Mean
Square F Value Pr > F
44.50508

99.01

<.0001

0.44951

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-0.85886

0.48376

1.41687

3.15

0.0785

Product_Quality

0.35323

0.05457

18.83303

41.90

<.0001

Product_Line

0.43361

0.06192

22.04407

49.04

<.0001

Salesforce_Image

0.47859

0.05726

31.40163

69.86

<.0001

Bounds on condition number: 1.5342, 12.371


Stepwise Selection: Step 4
Variable Delivery_Speed Entered: R-Square = 0.8133 and C(p) = 25.1933
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

4 150.27262
113

34.48679

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
37.56816
0.30519

123.10

<.0001

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 4
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-2.16527

0.43586

7.53201

24.68

<.0001

Product_Quality

0.41435

0.04572

25.07133

82.15

<.0001

Product_Line

0.18030

0.06141

2.63056

8.62

0.0040

Salesforce_Image

0.35722

0.04994

15.61284

51.16

<.0001

Delivery_Speed

0.77349

0.10439

16.75737

54.91

<.0001

Bounds on condition number: 2.223, 26.99


Stepwise Selection: Step 5
Variable Competitive_Pricing Entered: R-Square = 0.8252 and C(p) = 18.7439
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

5 152.46038
112

32.29903

Mean
Square F Value Pr > F
30.49208

105.73

<.0001

0.28838

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.18049

0.55439

1.30758

4.53

0.0354

Product_Quality

0.40259

0.04464

23.45213

81.32

<.0001

Product_Line

0.10408

0.06580

0.72158

2.50

0.1165

Salesforce_Image

0.37775

0.04912

17.05687

59.15

<.0001

-0.10772

0.03911

2.18776

7.59

0.0069

0.82317

0.10306

18.39758

63.80

<.0001

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 2.7007, 44.006

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 6
Variable Complaint_Resolution Entered: R-Square = 0.8326 and C(p) = 15.4469
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

6 153.83189
111

30.92752

Mean
Square F Value Pr > F
25.63865

92.02

<.0001

0.27863

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.23310

0.54544

1.42403

5.11

0.0257

Product_Quality

0.40346

0.04388

23.55092

84.53

<.0001

Complaint_Resolution

0.18687

0.08423

1.37151

4.92

0.0285

Product_Line

0.09690

0.06476

0.62388

2.24

0.1374

Salesforce_Image

0.37706

0.04828

16.99413

60.99

<.0001

-0.09875

0.03866

1.81821

6.53

0.0120

0.56860

0.15306

3.84515

13.80

0.0003

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 4.1335, 88.098


Stepwise Selection: Step 7
Variable E_Commerce Entered: R-Square = 0.8395 and C(p) = 12.5462
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

7 155.10078
110

29.65863

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
22.15725
0.26962

82.18

<.0001

10

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 7
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.15559

0.53775

1.24511

4.62

0.0338

0.41341

0.04341

24.45090

90.69

<.0001

-0.22450

0.10349

1.26889

4.71

0.0322

Complaint_Resolution

0.18524

0.08286

1.34764

5.00

0.0274

Product_Line

0.10189

0.06374

0.68884

2.55

0.1128

Salesforce_Image

0.49355

0.07169

12.78029

47.40

<.0001

-0.08843

0.03832

1.43583

5.33

0.0229

0.56581

0.15057

3.80722

14.12

0.0003

Product_Quality
E_Commerce

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 4.1338, 132.28


Stepwise Selection: Step 8
Variable Order_Billing Entered: R-Square = 0.8452 and C(p) = 10.4571
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

8 156.15955
109

28.59985

Mean
Square F Value Pr > F
19.51994

74.39

<.0001

0.26238

Corrected Total 117 184.75941

Variable
Intercept

Parameter Standard
Estimate
Error Type II SS F Value Pr > F
-1.07584

0.53196

1.07319

4.09

0.0456

0.42351

0.04312

25.31171

96.47

<.0001

-0.21222

0.10227

1.12986

4.31

0.0403

Complaint_Resolution

0.23167

0.08494

1.95184

7.44

0.0074

Product_Line

0.09034

0.06314

0.53709

2.05

0.1554

Salesforce_Image

0.48245

0.07093

12.13758

46.26

<.0001

Competitive_Pricing

-0.09625

0.03800

1.68315

6.41

0.0127

Order_Billing

-0.18042

0.08981

1.05878

4.04

0.0470

0.69398

0.16166

4.83525

18.43

<.0001

Product_Quality
E_Commerce

Delivery_Speed

11

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 8
Bounds on condition number: 4.8966, 181.78
Stepwise Selection: Step 9
Variable Product_Line Removed: R-Square = 0.8423 and C(p) = 10.5314
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

7 155.62247
110

29.13694

Mean
Square F Value Pr > F
22.23178

83.93

<.0001

0.26488

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-0.95841

0.52809

0.87246

3.29

0.0723

0.45294

0.03808

37.47401

141.47

<.0001

-0.20618

0.10267

1.06828

4.03

0.0471

Complaint_Resolution

0.24054

0.08512

2.11532

7.99

0.0056

Salesforce_Image

0.48316

0.07127

12.17394

45.96

<.0001

Competitive_Pricing

-0.11903

0.03467

3.12207

11.79

0.0008

Order_Billing

-0.19211

0.08987

1.21053

4.57

0.0347

0.77422

0.15234

6.84177

25.83

<.0001

Product_Quality
E_Commerce

Delivery_Speed

Bounds on condition number: 4.3071, 130.99


Stepwise Selection: Step 10
Variable Advertising Entered: R-Square = 0.8471 and C(p) = 9.1042
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

8 156.50985
109

28.24956

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
19.56373
0.25917

75.49

<.0001

12

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 10
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.00608

0.52300

0.95907

3.70

0.0570

0.45207

0.03767

37.32475

144.02

<.0001

-0.20544

0.10156

1.06062

4.09

0.0455

Complaint_Resolution

0.24998

0.08435

2.27629

8.78

0.0037

Advertising

0.10317

0.05576

0.88738

3.42

0.0670

Salesforce_Image

0.42017

0.07828

7.46605

28.81

<.0001

Competitive_Pricing

-0.12106

0.03431

3.22589

12.45

0.0006

Order_Billing

-0.19093

0.08889

1.19564

4.61

0.0339

0.75616

0.15100

6.49902

25.08

<.0001

Product_Quality
E_Commerce

Delivery_Speed

Bounds on condition number: 4.3252, 168.62


Stepwise Selection: Step 11
Variable Price_Flexibility Entered: R-Square = 0.8503 and C(p) = 8.8445
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

9 157.09492
108

27.66449

Mean
Square F Value Pr > F
17.45499

68.14

<.0001

0.25615

Corrected Total 117 184.75941

Variable
Intercept

Parameter Standard
Estimate
Error Type II SS F Value Pr > F
-0.84673

0.53053

0.65249

2.55

0.1134

0.42041

0.04291

24.58751

95.99

<.0001

-0.20902

0.10099

1.09723

4.28

0.0409

Complaint_Resolution

0.23969

0.08413

2.07891

8.12

0.0053

Advertising

0.10863

0.05555

0.97963

3.82

0.0531

Salesforce_Image

0.41116

0.07805

7.10743

27.75

<.0001

Competitive_Pricing

-0.09640

0.03782

1.66443

6.50

0.0122

Order_Billing

-0.18146

0.08860

1.07453

4.19

0.0430

Product_Quality
E_Commerce

13

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 11
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Price_Flexibility

-0.09758

0.06456

0.58507

2.28

0.1336

Delivery_Speed

0.86400

0.16622

6.92123

27.02

<.0001

Bounds on condition number: 5.3023, 227.62


All variables left in the model are significant at the 0.1500 level.
No other variable met the 0.1500 significance level for entry into the model.
Summary of Stepwise Selection
Variable
Step Entered

Variable
Removed

Number
Partial
Model
Vars In R-Square R-Square

C(p) F Value Pr > F

1 Product_Line

0.4968

0.4968 245.091

114.51

<.0001

2 Salesforce_Image

0.1239

0.6207 158.649

37.58

<.0001

3 Product_Quality

0.1019

0.7226 87.9129

41.90

<.0001

4 Delivery_Speed

0.0907

0.8133 25.1933

54.91

<.0001

5 Competitive_Pricing

0.0118

0.8252 18.7439

7.59

0.0069

6 Complaint_Resolution

0.0074

0.8326 15.4469

4.92

0.0285

7 E_Commerce

0.0069

0.8395 12.5462

4.71

0.0322

8 Order_Billing

0.0057

0.8452 10.4571

4.04

0.0470

0.0029

0.8423 10.5314

2.05

0.1554

10 Advertising

0.0048

0.8471

9.1042

3.42

0.0670

11 Price_Flexibility

0.0032

0.8503

8.8445

2.28

0.1336

Product_Line

14

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction

0.5

0.0
-0.5

RStudent

1.0

RStudent

Residual

Fit Diagnostics for Customer_Satisfaction

0
-1
-2

-1.0
5

0
-1
-2

Predicted Value

0.025

Predicted Value

0.075

0.125

0.175

Leverage

10
0.5
0.0
-0.5
-1.0

0.04

9
8

Cook's D

Customer_Satisfaction

Residual

1.0

7
6

0.03
0.02
0.01

5
0.00

-2

-1

Quantile

FitMean

30

Percent

10

Predicted Value

40

80

Observation

Residual

20

Observations
118
Parameters
10
Error DF
108
MSE
0.2562
R-Square
0.8503
Adj R-Square 0.8378

1
0

10

-1
-2

0
-1.5 -0.9 -0.3 0.3 0.9 1.5

Residual

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

15

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Complaint_Resolution

1.0

Residual

0.5
0.0
-0.5
-1.0

Advertising

Salesforce_Image

Competitive_Pricing

10

16

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0

Order_Billing

Price_Flexibility

Delivery_Speed

17

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

18

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

19

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

20

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

21

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

22

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


1

8.2

8.5

3.9

2.5

5.9

7.1

3.4

5.2

4.6

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

5.8

3.6

5.1

6.7

6.1

4.9

6.3

3.9

7.6

9.2

3.9

5.7

5.5

6.4

5.7

6.7

7.6

9.1

4.5

3.6

6.4

10

5.4

5.2

3.8

7.1

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


1

4.8

4.9

6.8

4.7

4.3

2.2

4.5

6.8

6.1

4.5

4.3

3.7

8.5

5.1

9.5

4.6

3.6

5.1

6.9

5.4

4.8

3.7

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

2.4

8.4

4.8

7.1

6.7

3.3

5.5

5.1

6.2

6.7

5.4

5.3

5.3

7.1

8.4

5.8

6.7

10

3.9

4.3

8.4

7.1

4.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

5.1

3.7

7.41694

0.78306 0.013627

7.37405

4.5

3.5

3.5

6.71493

0.38507 0.002000

6.59340

3.6

4.7

3.3

5.17725 -0.47725 0.010983

5.31851

4.3

6.3

3.7

5.86703

0.43297 0.003671

5.89603

4.4

6.1

4.6

6.89235

0.10765 0.000308

6.90384

4.9

3.2

5.85261

0.14739 0.000564

5.83839

4.5

2.6

4.2

7.50477

0.09523 0.000345

7.50074

4.2

6.2

4.5

6.46582 -0.06582 0.000114

6.55265

4.5

6.1

4.4

8.63044 -1.03044 0.031701

8.63025

10

3.3

4.9

3.3

5.23743

5.25384

0.16257 0.000647

23

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


11

9.9

9.6

5.7

6.8

5.9

12

8.6

3.6

7.4

5.1

13

4.8

4.1

5.3

4.7

14

5.4

3.3

5.4

5.5

15

6.3

8.5

5.7

16

5.4

7.6

3.6

17

6.1

6.9

3.4

8.5

4.3

18

6.4

8.1

2.5

7.2

4.5

19

5.4

6.7

3.7

6.5

5.3

20

7.3

3.3

6.1

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


11

5.4

8.3

7.8

4.5

6.4

6.5

12

3.5

7.3

4.7

3.7

6.7

13

3.5

5.3

5.3

6.5

3.9

14

2.6

4.8

4.2

6.5

5.9

15

2.3

7.6

3.7

4.8

5.8

16

5.1

4.2

4.6

7.7

4.9

7.2

17

4.5

6.4

4.7

5.2

7.7

3.3

18

2.3

5.1

3.8

6.6

6.8

6.1

19

5.3

5.1

4.9

9.2

5.7

4.2

20

5.5

4.6

4.7

8.7

5.9

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

0.43708 0.008293

9.54250

11

4.3

4.3

12

4.8

3.4

7.47739 -0.47739 0.005329

7.53194

13

4.7

5.3

5.83967 -1.03967 0.021860

5.75766

14

4.3

5.2

3.7

5.85795 -0.45795 0.003443

5.79705

15

5.7

3.8

4.4

7.23648 -0.93648 0.026135

7.30582

16

4.7

5.5

3.5

5.96208 -0.56208 0.009691

5.96847

17

3.7

2.7

3.3

6.05362

0.04638 0.000082

6.15380

18

3.5

6.09446

0.30554 0.001640

6.06735

19

3.5

4.5

3.4

5.99015 -0.59015 0.010230

6.10712

20

4.7

6.6

4.2

6.87687

6.96947

9.46292

0.42313 0.006061

24

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


21

6.3

6.7

5.2

3.9

22

8.7

9.6

4.1

6.2

7.3

23

7.6

8.2

3.6

3.9

6.2

24

6.1

4.9

4.8

25

8.3

3.4

3.3

5.5

26

7.6

5.1

5.1

6.6

6.9

27

7.1

10

4.3

7.1

6.3

28

8.6

7.9

3.9

4.3

5.8

29

5.4

6.7

3.6

5.9

4.2

30

8.7

9.4

2.5

4.8

6.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


21

5.4

6.8

8.4

6.2

22

2.9

7.7

5.5

7.7

6.1

4.4

23

5.8

4.9

5.2

7.1

24

5.1

3.9

6.4

8.2

5.1

6.8

25

3.1

4.6

5.2

9.1

4.1

1.7

26

4.4

5.4

7.8

5.9

7.2

5.2

27

2.9

5.4

4.5

3.8

6.7

3.7

28

4.4

6.9

5.8

4.7

5.2

3.6

29

3.4

4.7

4.8

7.2

5.7

5.3

30

3.2

7.3

4.6

6.3

6.3

9.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

21

2.5

4.3

3.5

6.76624 -0.46624 0.010022

6.59779

22

5.2

4.6

4.9

8.66844

0.03156 0.000025

8.73725

23

4.7

6.9

4.5

7.38992

0.21008 0.001475

7.56062

24

4.5

4.9

3.2

5.85940

0.14060 0.000635

5.80977

25

4.6

5.8

3.9

6.80512

0.19488 0.001846

6.70296

26

4.9

6.3

4.5

7.50333

0.09667 0.000458

7.41277

27

3.5

7.42457 -0.32457 0.007075

7.43279

28

4.1

4.2

4.3

7.73282

0.86718 0.016845

7.91838

29

3.6

2.8

5.47467 -0.07467 0.000109

5.34967

30

4.7

4.6

4.6

8.36295

8.44059

0.33705 0.003848

25

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


31

6.1

6.9

3.4

5.7

4.4

32

7.3

3.3

3.8

5.8

33

7.4

5.1

4.8

7.7

34

8.2

7.6

3.6

5.2

5.8

35

7.9

9.9

2.8

7.2

6.9

36

6.6

8.7

3.2

8.4

6.1

37

8.4

3.8

6.7

38

6.3

8.8

3.9

3.8

5.1

39

7.7

2.2

6.3

4.5

40

5.4

6.6

3.6

5.8

4.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


31

3.3

6.4

4.7

5.2

6.4

4.4

32

3.2

4.6

4.7

8.7

5.3

4.2

33

4.5

7.2

6.9

9.6

6.4

7.4

34

5.6

6.6

5.4

4.4

6.7

6.4

35

2.6

5.8

3.5

5.4

6.2

36

2.8

7.8

3.8

4.9

7.2

4.5

37

4.5

4.7

5.9

6.7

5.1

4.2

38

4.3

4.7

4.8

5.8

7.2

39

2.4

4.7

3.4

6.2

4.7

40

4.9

4.7

4.8

7.2

6.5

3.9

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

31

3.2

2.7

3.3

6.06541

0.03459 0.000023

6.15012

32

4.9

6.6

4.2

6.77346

0.52654 0.005892

6.68103

33

5.7

6.5

5.5

8.54671

0.45329 0.008718

8.59984

34

4.6

3.9

7.38979

0.81021 0.016267

7.59648

35

5.6

4.9

7.67111

0.22889 0.002550

7.68706

36

5.4

3.9

4.5

7.44718 -0.84718 0.019931

7.53470

37

2.7

3.6

7.41889

0.58111 0.016265

7.54854

38

4.4

3.7

2.9

6.61140 -0.31140 0.003280

6.60997

39

3.3

3.1

2.6

5.49361

0.50639 0.005866

5.45316

40

3.5

3.6

2.8

5.37100

0.02900 0.000016

5.36742

26

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


41

6.1

5.5

3.7

4.7

5.4

42

5.2

7.5

3.5

3.8

3.5

43

7.9

6.5

4.3

2.7

6.6

44

8.6

9.9

3.7

7.5

4.7

45

8.2

8.5

3.9

5.3

5.5

46

8.9

9.3

3.5

6.3

7.6

47

5.7

7.1

3.4

4.9

4.1

48

7.1

9.9

7.4

4.8

49

7.4

8.7

3.2

6.4

4.9

50

6.6

8.6

2.9

5.8

3.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


41

4.3

5.3

4.9

5.6

2.5

42

2.9

4.1

4.5

7.6

5.1

5.2

43

6.5

6.3

8.7

4.7

6.3

44

5.6

6.7

6.8

7.2

4.6

45

4.9

6.8

5.7

3.6

46

5.5

7.5

5.9

4.6

6.6

3.1

47

5.9

7.8

6.1

3.5

48

5.9

4.8

4.9

5.9

6.9

49

2.4

6.8

4.6

6.8

6.3

5.1

50

2.9

5.6

6.3

6.1

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

41

4.5

5.9

4.3

5.93544

0.16456 0.000847

6.07048

42

5.4

3.4

5.68087 -0.48087 0.004631

5.54376

43

4.6

5.6

4.6

7.24803

0.65197 0.014238

7.52205

44

4.1

3.4

3.9

8.65307 -0.05307 0.000094

8.64311

45

4.4

5.1

3.7

7.43488

0.76512 0.007927

7.42604

46

5.2

4.1

4.6

8.95807 -0.05807 0.000114

9.19874

47

2.6

3.1

2.7

6.13230 -0.43230 0.004046

6.01484

48

3.2

4.3

3.8

8.02908 -0.92908 0.033669

8.18313

49

4.3

3.7

7.16005

0.23995 0.001004

7.14645

50

2.7

6.17132

0.42868 0.002547

6.20000

27

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


51

5.2

7.5

3.5

4.1

4.5

52

5.2

3.6

1.3

53

8.2

7.7

2.6

6.7

54

7.3

9.1

3.6

5.5

5.4

55

8.2

5.5

5.5

7.7

56

4.8

7.1

4.2

4.1

2.6

57

8.9

9.3

3.5

5.4

7.8

58

7.7

9.3

3.8

4.6

59

7.3

8.6

4.8

5.6

5.3

60

6.3

7.4

3.4

2.6

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


51

3.5

4.1

4.5

7.6

4.9

2.8

52

3.5

4.2

4.9

8.2

4.3

7.6

53

3.5

7.2

4.3

5.9

6.9

7.7

54

4.2

6.2

4.6

8.3

6.5

4.1

55

5.6

5.7

8.2

6.3

7.4

4.9

56

2.1

3.3

4.5

9.9

5.5

3.5

57

4.6

7.5

5.9

4.6

6.4

4.9

58

4.7

6.4

5.5

7.4

5.3

4.8

59

2.3

5.7

6.7

5.8

3.6

60

4.1

4.4

4.8

7.2

4.5

6.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

51

3.4

5.4

3.4

5.85183 -0.65183 0.006640

5.84903

52

2.4

4.8

3.1

4.70315

0.49685 0.011864

4.69312

53

5.1

3.9

4.3

7.45755

0.74245 0.018545

7.61306

54

4.6

4.3

3.9

7.08154

0.21846 0.000723

7.09669

55

5.5

6.7

4.9

8.00472

0.19528 0.001637

7.98813

56

2.4

4.43876

0.36124 0.005757

4.27432

57

4.8

4.1

4.6

9.05443 -0.15443 0.000723

9.27812

58

3.6

3.2

3.4

7.37553

0.32447 0.001284

7.38507

59

4.9

3.6

3.6

7.00858

0.29142 0.002515

6.85840

60

4.2

5.6

3.7

6.34376 -0.04376 0.000024

6.39363

28

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


61

5.4

8.7

3.2

3.3

3.2

62

6.4

7.8

4.9

5.8

5.3

63

5.4

7.6

3.6

4.8

4.9

64

8.7

9.2

6.5

5.2

65

6.1

7.7

4.7

4.7

4.7

66

8.4

9.5

5.6

0.4

5.5

67

5.8

6.7

3.2

3.4

5.5

68

8.4

9.7

5.5

7.1

69

7.6

8.2

3.6

8.9

5.2

70

8.4

3.8

8.6

4.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


61

3.1

6.1

2.9

5.6

4.3

62

5.2

5.3

7.1

7.9

5.7

63

3.4

4.2

4.6

7.7

6.1

5.1

64

5.2

6.5

6.2

7.3

6.8

8.6

65

5.2

5.2

7.7

5.9

5.4

66

5.6

6.9

6.6

7.6

3.8

4.4

67

2.3

6.3

4.5

5.4

6.5

68

3.4

7.5

6.1

6.7

6.9

5.2

69

4.5

4.9

7.8

4.3

70

3.2

4.7

5.9

6.7

7.9

6.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

61

3.1

2.9

2.5

5.44203 -0.04203 0.000337

5.23224

62

4.3

4.9

3.9

7.58560 -1.18560 0.016151

7.58627

63

3.1

5.5

3.5

6.14820 -0.74820 0.009497

6.15900

64

5.1

4.6

4.2

8.07436

0.62564 0.013114

8.07306

65

4.7

3.7

7.29872 -1.19872 0.013704

7.26038

66

5.6

4.5

4.4

8.07894

0.32106 0.006255

8.13518

67

3.8

2.6

3.1

6.05184 -0.25184 0.002383

6.03346

68

3.7

3.4

4.1

8.53974 -0.13974 0.001233

8.59911

69

4.5

6.9

4.5

7.15872

0.44128 0.011137

7.13950

70

3.6

7.33461

0.66539 0.012473

7.17864

29

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


71

8.7

9.2

5.9

6.4

72

5.8

7.3

3.6

4.5

4.1

73

6.4

4.1

5.3

4.2

74

6.4

8.1

2.5

3.2

3.9

75

7.2

4.3

4.1

4.2

76

8.6

7.9

3.9

4.1

6.6

77

5.8

7.3

3.6

8.5

78

8.6

3.6

7.5

6.1

79

6.6

3.8

5.1

6.3

80

7.6

2.5

5.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


71

4.9

6.5

6.2

7.3

6.7

8.9

72

5.4

5.2

6.1

5.4

3.7

73

4.8

5.7

4.9

74

4.1

5.1

3.8

6.6

5.4

6.2

75

3.9

3.4

4.7

10

5.5

3.6

76

4.9

6.9

5.8

4.7

6.7

77

3.6

5.2

6.1

7.3

2.9

78

2.9

7.3

4.7

3.7

7.3

5.2

79

3.2

5.3

6.6

8.2

6.4

2.9

80

3.2

7.1

4.2

5.8

5.4

6.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

71

4.2

4.6

4.2

8.35932

0.34068 0.004010

8.46132

72

2.8

3.3

2.9

6.42098 -0.62098 0.008429

6.42173

73

3.3

3.9

3.1

6.63756 -0.23756 0.000835

6.59463

74

2.6

3.5

5.92605

0.47395 0.005466

6.06831

75

3.2

4.1

2.5

4.89068

0.10932 0.000446

4.81837

76

4.6

4.2

4.3

7.95455

0.64545 0.007041

8.15507

77

3.3

3.3

2.9

6.38643 -0.58643 0.009621

6.16074

78

3.4

7.58786 -0.58786 0.006540

7.59461

79

4.3

4.1

3.3

6.78819 -0.78819 0.031972

6.52477

80

3.6

3.8

4.2

7.16506

7.41916

0.83494 0.021987

30

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


81

7.9

9.4

4.1

5.6

82

4.8

8.3

2.8

2.4

3.1

83

6.4

7.6

3.6

4.5

4.8

84

7.9

9.9

2.8

6.1

5.8

85

7.4

9.1

3.8

4.9

5.1

86

9.9

4.2

1.2

4.1

87

6.6

3.8

4.7

88

7.4

9.1

3.7

3.5

4.7

89

7.6

5.1

5.1

4.4

6.2

90

7.3

8.9

4.3

6.5

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


81

3.4

7.8

4.7

7.6

6.5

82

5.7

2.5

5.2

4.8

4.2

83

2.2

4.6

7.4

6.4

5.3

84

1.5

5.8

3.5

5.4

5.9

6.8

85

3.1

7.5

4.5

7.3

5.7

5.2

86

3.2

5.4

4.5

3.8

4.9

6.2

87

4.5

5.3

6.6

8.2

5.8

3.5

88

4.1

6.3

5.4

7.3

5.9

6.5

89

5.8

5.4

7.8

5.9

5.4

3.9

90

4.3

5.1

6.9

8.2

7.1

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

81

5.1

3.7

4.4

7.68286

0.21714 0.001094

7.71828

82

1.8

2.5

2.1

4.97851 -0.17851 0.007289

4.85859

83

4.4

5.8

3.9

6.44218 -0.04218 0.000043

6.26901

84

4.9

7.49550

0.40450 0.005408

7.52294

85

4.5

3.4

4.2

7.26888

0.13112 0.000381

7.36310

86

4.1

3.5

6.95908

0.04092 0.000128

7.01178

87

4.6

4.1

3.3

6.43362 -0.43362 0.005521

6.18960

88

3.7

3.3

7.21356

0.18644 0.000522

7.17733

89

5.1

6.3

4.5

7.30899

0.29101 0.003786

7.31974

90

5.9

4.2

8.13046 -0.83046 0.019561

7.93761

31

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


91

6.3

6.2

3.3

3.5

5.4

92

7.2

4.3

3.7

3.8

93

5.2

3.6

6.7

4.4

94

6.1

5.5

3.7

7.4

5.7

95

5.4

6.7

3.7

4.9

96

7.3

8.2

3.6

4.3

97

6.6

8.6

2.9

4.5

98

6.3

6.7

4.5

4.3

99

5.4

3.3

4.9

5.6

100

7.4

9.7

2.6

6.2

5.8

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


91

3.6

5.1

6.9

4.8

4.7

92

3.6

3.4

4.7

10

4.5

2.9

93

4.1

4.2

4.9

8.2

6.4

94

4.5

5.3

4.9

7.6

95

5.1

5.1

4.9

9.2

6.5

5.6

96

5.8

5.2

5.6

6.2

97

2.8

5.6

6.3

6.1

5.1

98

4.2

5.4

6.8

8.4

6.1

99

4.8

4.2

5.5

5.3

100

2.1

5.6

3.3

5.2

6.7

8.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

91

6.3

3.7

6.00200

0.29800 0.001747

6.05140

92

4.1

2.5

4.82008

0.17992 0.001072

4.75330

93

3.7

4.8

3.1

4.89270

0.30730 0.001808

4.82012

94

4.3

5.9

4.3

6.19528 -0.09528 0.000315

6.34519

95

3.7

4.5

3.4

5.88980 -0.48980 0.004595

5.93492

96

2.8

7.07952

0.22048 0.001496

7.05873

97

6.08497

0.51503 0.003361

5.99365

98

3.8

4.3

3.5

6.66241 -0.36241 0.002290

6.47753

99

3.3

5.2

3.7

5.97783 -0.57783 0.005925

6.14290

100

4.5

4.7

3.8

7.26024

7.26725

0.13976 0.000593

32

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


101

8.6

9.9

3.7

4.8

5.3

102

6.3

6.3

5.1

5.4

4.7

103

8.7

9.9

3.7

7.3

4.2

104

7.6

2.5

6.5

6.3

105

7.9

9.4

4.1

5.2

6.4

106

9.8

9.6

5.7

6.6

6.7

107

8.9

9.3

5.1

5.5

5.8

108

6.8

9.7

2.8

4.4

5.1

109

7.4

9.1

3.8

3.4

7.1

110

4.7

6.5

2.8

0.6

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


101

4.6

6.7

6.8

6.7

102

5.5

4.1

6.6

8.4

5.7

2.4

103

6.1

6.7

6.8

6.4

5.2

104

3.8

7.1

4.2

5.8

6.9

5.5

105

4.8

7.8

4.7

7.6

5.8

6.5

106

5.1

8.2

7.8

4.5

6.6

5.6

107

5.6

6.6

6.3

7.4

6.3

5.7

108

3.8

5.7

4.7

4.8

5.8

6.3

109

7.5

4.5

7.3

4.9

5.1

110

2.5

4.3

3.7

8.5

4.3

4.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

101

3.4

3.9

8.73647 -0.13647 0.000667

8.61067

102

2.8

5.1

3.4

6.10246

0.19754 0.001162

6.20636

103

4.3

3.4

3.9

8.60847

0.09153 0.000472

8.62870

104

4.4

3.8

4.2

7.13982

0.86018 0.013796

7.33831

105

4.7

3.7

4.4

7.91904 -0.01904 0.000008

8.14971

106

4.6

4.3

9.50887

0.29113 0.003110

9.57684

107

4.4

4.6

4.3

8.20594

0.69406 0.007806

8.33897

108

4.7

4.1

3.6

7.61177 -0.81177 0.012010

7.59433

109

3.4

4.2

7.52419 -0.12419 0.000630

7.57572

110

4.3

4.7

3.3

5.02787 -0.32787 0.003735

5.02054

33

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


111

5.8

3.6

6.9

6.6

112

7.1

8.7

3.7

5.6

113

5.5

6.4

4.5

2.5

5.8

114

5.4

6.7

3.6

0.5

3.2

115

5.4

5.2

3.8

5.5

4.7

116

7.9

5.9

3.3

7.8

117

8.6

9.7

7.9

6.3

118

8.6

9.7

5.6

5.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


111

5.1

5.9

5.8

9.3

7.1

3.4

112

4.2

7.4

4.8

3.8

5.4

3.6

113

5.7

5.7

8.4

4.7

114

3.3

4.7

4.8

7.2

4.3

115

3.3

4.3

8.4

6.1

3.6

116

3.3

5.9

6.2

8.4

5.2

6.6

117

5.3

7.6

6.1

6.8

6.6

5.2

118

5.3

7.6

6.1

6.8

6.9

1.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

111

5.9

6.1

4.6

6.77654

0.22346 0.002088

6.72898

112

5.5

3.5

4.2

7.43194 -0.33194 0.003818

7.55509

113

5.8

4.4

6.63828 -1.13828 0.027465

6.73554

114

2.9

3.6

2.8

5.15138

0.24862 0.001636

5.08179

115

4.3

4.9

3.3

4.98601

0.41399 0.002786

4.86653

116

7.5

5.4

7.63961

0.26039 0.003032

7.65138

117

4.4

3.5

4.2

8.55385

0.04615 0.000057

8.70543

118

4.3

3.5

4.2

8.17789

0.42211 0.009415

8.27463

34

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

35

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

36

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

37

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

38

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

39

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


1

8.2

8.5

3.9

2.5

5.9

7.1

3.4

5.2

4.6

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

5.8

3.6

5.1

6.7

6.1

4.9

6.3

3.9

7.6

9.2

3.9

5.7

5.5

6.4

5.7

6.7

7.6

9.1

4.5

3.6

6.4

10

5.4

5.2

3.8

7.1

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


1

4.8

4.9

6.8

4.7

4.3

2.2

4.5

6.8

6.1

4.5

4.3

3.7

8.5

5.1

9.5

4.6

3.6

5.1

6.9

5.4

4.8

3.7

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

2.4

8.4

4.8

7.1

6.7

3.3

5.5

5.1

6.2

6.7

5.4

5.3

5.3

7.1

8.4

5.8

6.7

10

3.9

4.3

8.4

7.1

4.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

5.1

3.7

7.41694

0.78306 0.013627

7.37405

4.5

3.5

3.5

6.71493

0.38507 0.002000

6.59340

3.6

4.7

3.3

5.17725 -0.47725 0.010983

5.31851

4.3

6.3

3.7

5.86703

0.43297 0.003671

5.89603

4.4

6.1

4.6

6.89235

0.10765 0.000308

6.90384

4.9

3.2

5.85261

0.14739 0.000564

5.83839

4.5

2.6

4.2

7.50477

0.09523 0.000345

7.50074

4.2

6.2

4.5

6.46582 -0.06582 0.000114

6.55265

4.5

6.1

4.4

8.63044 -1.03044 0.031701

8.63025

10

3.3

4.9

3.3

5.23743

5.25384

0.16257 0.000647

40

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


11

9.9

9.6

5.7

6.8

5.9

12

8.6

3.6

7.4

5.1

13

4.8

4.1

5.3

4.7

14

5.4

3.3

5.4

5.5

15

6.3

8.5

5.7

16

5.4

7.6

3.6

17

6.1

6.9

3.4

8.5

4.3

18

6.4

8.1

2.5

7.2

4.5

19

5.4

6.7

3.7

6.5

5.3

20

7.3

3.3

6.1

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


11

5.4

8.3

7.8

4.5

6.4

6.5

12

3.5

7.3

4.7

3.7

6.7

13

3.5

5.3

5.3

6.5

3.9

14

2.6

4.8

4.2

6.5

5.9

15

2.3

7.6

3.7

4.8

5.8

16

5.1

4.2

4.6

7.7

4.9

7.2

17

4.5

6.4

4.7

5.2

7.7

3.3

18

2.3

5.1

3.8

6.6

6.8

6.1

19

5.3

5.1

4.9

9.2

5.7

4.2

20

5.5

4.6

4.7

8.7

5.9

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

0.43708 0.008293

9.54250

11

4.3

4.3

12

4.8

3.4

7.47739 -0.47739 0.005329

7.53194

13

4.7

5.3

5.83967 -1.03967 0.021860

5.75766

14

4.3

5.2

3.7

5.85795 -0.45795 0.003443

5.79705

15

5.7

3.8

4.4

7.23648 -0.93648 0.026135

7.30582

16

4.7

5.5

3.5

5.96208 -0.56208 0.009691

5.96847

17

3.7

2.7

3.3

6.05362

0.04638 0.000082

6.15380

18

3.5

6.09446

0.30554 0.001640

6.06735

19

3.5

4.5

3.4

5.99015 -0.59015 0.010230

6.10712

20

4.7

6.6

4.2

6.87687

6.96947

9.46292

0.42313 0.006061

41

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


21

6.3

6.7

5.2

3.9

22

8.7

9.6

4.1

6.2

7.3

23

7.6

8.2

3.6

3.9

6.2

24

6.1

4.9

4.8

25

8.3

3.4

3.3

5.5

26

7.6

5.1

5.1

6.6

6.9

27

7.1

10

4.3

7.1

6.3

28

8.6

7.9

3.9

4.3

5.8

29

5.4

6.7

3.6

5.9

4.2

30

8.7

9.4

2.5

4.8

6.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


21

5.4

6.8

8.4

6.2

22

2.9

7.7

5.5

7.7

6.1

4.4

23

5.8

4.9

5.2

7.1

24

5.1

3.9

6.4

8.2

5.1

6.8

25

3.1

4.6

5.2

9.1

4.1

1.7

26

4.4

5.4

7.8

5.9

7.2

5.2

27

2.9

5.4

4.5

3.8

6.7

3.7

28

4.4

6.9

5.8

4.7

5.2

3.6

29

3.4

4.7

4.8

7.2

5.7

5.3

30

3.2

7.3

4.6

6.3

6.3

9.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

21

2.5

4.3

3.5

6.76624 -0.46624 0.010022

6.59779

22

5.2

4.6

4.9

8.66844

0.03156 0.000025

8.73725

23

4.7

6.9

4.5

7.38992

0.21008 0.001475

7.56062

24

4.5

4.9

3.2

5.85940

0.14060 0.000635

5.80977

25

4.6

5.8

3.9

6.80512

0.19488 0.001846

6.70296

26

4.9

6.3

4.5

7.50333

0.09667 0.000458

7.41277

27

3.5

7.42457 -0.32457 0.007075

7.43279

28

4.1

4.2

4.3

7.73282

0.86718 0.016845

7.91838

29

3.6

2.8

5.47467 -0.07467 0.000109

5.34967

30

4.7

4.6

4.6

8.36295

8.44059

0.33705 0.003848

42

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


31

6.1

6.9

3.4

5.7

4.4

32

7.3

3.3

3.8

5.8

33

7.4

5.1

4.8

7.7

34

8.2

7.6

3.6

5.2

5.8

35

7.9

9.9

2.8

7.2

6.9

36

6.6

8.7

3.2

8.4

6.1

37

8.4

3.8

6.7

38

6.3

8.8

3.9

3.8

5.1

39

7.7

2.2

6.3

4.5

40

5.4

6.6

3.6

5.8

4.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


31

3.3

6.4

4.7

5.2

6.4

4.4

32

3.2

4.6

4.7

8.7

5.3

4.2

33

4.5

7.2

6.9

9.6

6.4

7.4

34

5.6

6.6

5.4

4.4

6.7

6.4

35

2.6

5.8

3.5

5.4

6.2

36

2.8

7.8

3.8

4.9

7.2

4.5

37

4.5

4.7

5.9

6.7

5.1

4.2

38

4.3

4.7

4.8

5.8

7.2

39

2.4

4.7

3.4

6.2

4.7

40

4.9

4.7

4.8

7.2

6.5

3.9

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

31

3.2

2.7

3.3

6.06541

0.03459 0.000023

6.15012

32

4.9

6.6

4.2

6.77346

0.52654 0.005892

6.68103

33

5.7

6.5

5.5

8.54671

0.45329 0.008718

8.59984

34

4.6

3.9

7.38979

0.81021 0.016267

7.59648

35

5.6

4.9

7.67111

0.22889 0.002550

7.68706

36

5.4

3.9

4.5

7.44718 -0.84718 0.019931

7.53470

37

2.7

3.6

7.41889

0.58111 0.016265

7.54854

38

4.4

3.7

2.9

6.61140 -0.31140 0.003280

6.60997

39

3.3

3.1

2.6

5.49361

0.50639 0.005866

5.45316

40

3.5

3.6

2.8

5.37100

0.02900 0.000016

5.36742

43

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


41

6.1

5.5

3.7

4.7

5.4

42

5.2

7.5

3.5

3.8

3.5

43

7.9

6.5

4.3

2.7

6.6

44

8.6

9.9

3.7

7.5

4.7

45

8.2

8.5

3.9

5.3

5.5

46

8.9

9.3

3.5

6.3

7.6

47

5.7

7.1

3.4

4.9

4.1

48

7.1

9.9

7.4

4.8

49

7.4

8.7

3.2

6.4

4.9

50

6.6

8.6

2.9

5.8

3.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


41

4.3

5.3

4.9

5.6

2.5

42

2.9

4.1

4.5

7.6

5.1

5.2

43

6.5

6.3

8.7

4.7

6.3

44

5.6

6.7

6.8

7.2

4.6

45

4.9

6.8

5.7

3.6

46

5.5

7.5

5.9

4.6

6.6

3.1

47

5.9

7.8

6.1

3.5

48

5.9

4.8

4.9

5.9

6.9

49

2.4

6.8

4.6

6.8

6.3

5.1

50

2.9

5.6

6.3

6.1

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

41

4.5

5.9

4.3

5.93544

0.16456 0.000847

6.07048

42

5.4

3.4

5.68087 -0.48087 0.004631

5.54376

43

4.6

5.6

4.6

7.24803

0.65197 0.014238

7.52205

44

4.1

3.4

3.9

8.65307 -0.05307 0.000094

8.64311

45

4.4

5.1

3.7

7.43488

0.76512 0.007927

7.42604

46

5.2

4.1

4.6

8.95807 -0.05807 0.000114

9.19874

47

2.6

3.1

2.7

6.13230 -0.43230 0.004046

6.01484

48

3.2

4.3

3.8

8.02908 -0.92908 0.033669

8.18313

49

4.3

3.7

7.16005

0.23995 0.001004

7.14645

50

2.7

6.17132

0.42868 0.002547

6.20000

44

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


51

5.2

7.5

3.5

4.1

4.5

52

5.2

3.6

1.3

53

8.2

7.7

2.6

6.7

54

7.3

9.1

3.6

5.5

5.4

55

8.2

5.5

5.5

7.7

56

4.8

7.1

4.2

4.1

2.6

57

8.9

9.3

3.5

5.4

7.8

58

7.7

9.3

3.8

4.6

59

7.3

8.6

4.8

5.6

5.3

60

6.3

7.4

3.4

2.6

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


51

3.5

4.1

4.5

7.6

4.9

2.8

52

3.5

4.2

4.9

8.2

4.3

7.6

53

3.5

7.2

4.3

5.9

6.9

7.7

54

4.2

6.2

4.6

8.3

6.5

4.1

55

5.6

5.7

8.2

6.3

7.4

4.9

56

2.1

3.3

4.5

9.9

5.5

3.5

57

4.6

7.5

5.9

4.6

6.4

4.9

58

4.7

6.4

5.5

7.4

5.3

4.8

59

2.3

5.7

6.7

5.8

3.6

60

4.1

4.4

4.8

7.2

4.5

6.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

51

3.4

5.4

3.4

5.85183 -0.65183 0.006640

5.84903

52

2.4

4.8

3.1

4.70315

0.49685 0.011864

4.69312

53

5.1

3.9

4.3

7.45755

0.74245 0.018545

7.61306

54

4.6

4.3

3.9

7.08154

0.21846 0.000723

7.09669

55

5.5

6.7

4.9

8.00472

0.19528 0.001637

7.98813

56

2.4

4.43876

0.36124 0.005757

4.27432

57

4.8

4.1

4.6

9.05443 -0.15443 0.000723

9.27812

58

3.6

3.2

3.4

7.37553

0.32447 0.001284

7.38507

59

4.9

3.6

3.6

7.00858

0.29142 0.002515

6.85840

60

4.2

5.6

3.7

6.34376 -0.04376 0.000024

6.39363

45

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


61

5.4

8.7

3.2

3.3

3.2

62

6.4

7.8

4.9

5.8

5.3

63

5.4

7.6

3.6

4.8

4.9

64

8.7

9.2

6.5

5.2

65

6.1

7.7

4.7

4.7

4.7

66

8.4

9.5

5.6

0.4

5.5

67

5.8

6.7

3.2

3.4

5.5

68

8.4

9.7

5.5

7.1

69

7.6

8.2

3.6

8.9

5.2

70

8.4

3.8

8.6

4.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


61

3.1

6.1

2.9

5.6

4.3

62

5.2

5.3

7.1

7.9

5.7

63

3.4

4.2

4.6

7.7

6.1

5.1

64

5.2

6.5

6.2

7.3

6.8

8.6

65

5.2

5.2

7.7

5.9

5.4

66

5.6

6.9

6.6

7.6

3.8

4.4

67

2.3

6.3

4.5

5.4

6.5

68

3.4

7.5

6.1

6.7

6.9

5.2

69

4.5

4.9

7.8

4.3

70

3.2

4.7

5.9

6.7

7.9

6.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

61

3.1

2.9

2.5

5.44203 -0.04203 0.000337

5.23224

62

4.3

4.9

3.9

7.58560 -1.18560 0.016151

7.58627

63

3.1

5.5

3.5

6.14820 -0.74820 0.009497

6.15900

64

5.1

4.6

4.2

8.07436

0.62564 0.013114

8.07306

65

4.7

3.7

7.29872 -1.19872 0.013704

7.26038

66

5.6

4.5

4.4

8.07894

0.32106 0.006255

8.13518

67

3.8

2.6

3.1

6.05184 -0.25184 0.002383

6.03346

68

3.7

3.4

4.1

8.53974 -0.13974 0.001233

8.59911

69

4.5

6.9

4.5

7.15872

0.44128 0.011137

7.13950

70

3.6

7.33461

0.66539 0.012473

7.17864

46

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


71

8.7

9.2

5.9

6.4

72

5.8

7.3

3.6

4.5

4.1

73

6.4

4.1

5.3

4.2

74

6.4

8.1

2.5

3.2

3.9

75

7.2

4.3

4.1

4.2

76

8.6

7.9

3.9

4.1

6.6

77

5.8

7.3

3.6

8.5

78

8.6

3.6

7.5

6.1

79

6.6

3.8

5.1

6.3

80

7.6

2.5

5.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


71

4.9

6.5

6.2

7.3

6.7

8.9

72

5.4

5.2

6.1

5.4

3.7

73

4.8

5.7

4.9

74

4.1

5.1

3.8

6.6

5.4

6.2

75

3.9

3.4

4.7

10

5.5

3.6

76

4.9

6.9

5.8

4.7

6.7

77

3.6

5.2

6.1

7.3

2.9

78

2.9

7.3

4.7

3.7

7.3

5.2

79

3.2

5.3

6.6

8.2

6.4

2.9

80

3.2

7.1

4.2

5.8

5.4

6.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

71

4.2

4.6

4.2

8.35932

0.34068 0.004010

8.46132

72

2.8

3.3

2.9

6.42098 -0.62098 0.008429

6.42173

73

3.3

3.9

3.1

6.63756 -0.23756 0.000835

6.59463

74

2.6

3.5

5.92605

0.47395 0.005466

6.06831

75

3.2

4.1

2.5

4.89068

0.10932 0.000446

4.81837

76

4.6

4.2

4.3

7.95455

0.64545 0.007041

8.15507

77

3.3

3.3

2.9

6.38643 -0.58643 0.009621

6.16074

78

3.4

7.58786 -0.58786 0.006540

7.59461

79

4.3

4.1

3.3

6.78819 -0.78819 0.031972

6.52477

80

3.6

3.8

4.2

7.16506

7.41916

0.83494 0.021987

47

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


81

7.9

9.4

4.1

5.6

82

4.8

8.3

2.8

2.4

3.1

83

6.4

7.6

3.6

4.5

4.8

84

7.9

9.9

2.8

6.1

5.8

85

7.4

9.1

3.8

4.9

5.1

86

9.9

4.2

1.2

4.1

87

6.6

3.8

4.7

88

7.4

9.1

3.7

3.5

4.7

89

7.6

5.1

5.1

4.4

6.2

90

7.3

8.9

4.3

6.5

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


81

3.4

7.8

4.7

7.6

6.5

82

5.7

2.5

5.2

4.8

4.2

83

2.2

4.6

7.4

6.4

5.3

84

1.5

5.8

3.5

5.4

5.9

6.8

85

3.1

7.5

4.5

7.3

5.7

5.2

86

3.2

5.4

4.5

3.8

4.9

6.2

87

4.5

5.3

6.6

8.2

5.8

3.5

88

4.1

6.3

5.4

7.3

5.9

6.5

89

5.8

5.4

7.8

5.9

5.4

3.9

90

4.3

5.1

6.9

8.2

7.1

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

81

5.1

3.7

4.4

7.68286

0.21714 0.001094

7.71828

82

1.8

2.5

2.1

4.97851 -0.17851 0.007289

4.85859

83

4.4

5.8

3.9

6.44218 -0.04218 0.000043

6.26901

84

4.9

7.49550

0.40450 0.005408

7.52294

85

4.5

3.4

4.2

7.26888

0.13112 0.000381

7.36310

86

4.1

3.5

6.95908

0.04092 0.000128

7.01178

87

4.6

4.1

3.3

6.43362 -0.43362 0.005521

6.18960

88

3.7

3.3

7.21356

0.18644 0.000522

7.17733

89

5.1

6.3

4.5

7.30899

0.29101 0.003786

7.31974

90

5.9

4.2

8.13046 -0.83046 0.019561

7.93761

48

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


91

6.3

6.2

3.3

3.5

5.4

92

7.2

4.3

3.7

3.8

93

5.2

3.6

6.7

4.4

94

6.1

5.5

3.7

7.4

5.7

95

5.4

6.7

3.7

4.9

96

7.3

8.2

3.6

4.3

97

6.6

8.6

2.9

4.5

98

6.3

6.7

4.5

4.3

99

5.4

3.3

4.9

5.6

100

7.4

9.7

2.6

6.2

5.8

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


91

3.6

5.1

6.9

4.8

4.7

92

3.6

3.4

4.7

10

4.5

2.9

93

4.1

4.2

4.9

8.2

6.4

94

4.5

5.3

4.9

7.6

95

5.1

5.1

4.9

9.2

6.5

5.6

96

5.8

5.2

5.6

6.2

97

2.8

5.6

6.3

6.1

5.1

98

4.2

5.4

6.8

8.4

6.1

99

4.8

4.2

5.5

5.3

100

2.1

5.6

3.3

5.2

6.7

8.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

91

6.3

3.7

6.00200

0.29800 0.001747

6.05140

92

4.1

2.5

4.82008

0.17992 0.001072

4.75330

93

3.7

4.8

3.1

4.89270

0.30730 0.001808

4.82012

94

4.3

5.9

4.3

6.19528 -0.09528 0.000315

6.34519

95

3.7

4.5

3.4

5.88980 -0.48980 0.004595

5.93492

96

2.8

7.07952

0.22048 0.001496

7.05873

97

6.08497

0.51503 0.003361

5.99365

98

3.8

4.3

3.5

6.66241 -0.36241 0.002290

6.47753

99

3.3

5.2

3.7

5.97783 -0.57783 0.005925

6.14290

100

4.5

4.7

3.8

7.26024

7.26725

0.13976 0.000593

49

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


101

8.6

9.9

3.7

4.8

5.3

102

6.3

6.3

5.1

5.4

4.7

103

8.7

9.9

3.7

7.3

4.2

104

7.6

2.5

6.5

6.3

105

7.9

9.4

4.1

5.2

6.4

106

9.8

9.6

5.7

6.6

6.7

107

8.9

9.3

5.1

5.5

5.8

108

6.8

9.7

2.8

4.4

5.1

109

7.4

9.1

3.8

3.4

7.1

110

4.7

6.5

2.8

0.6

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


101

4.6

6.7

6.8

6.7

102

5.5

4.1

6.6

8.4

5.7

2.4

103

6.1

6.7

6.8

6.4

5.2

104

3.8

7.1

4.2

5.8

6.9

5.5

105

4.8

7.8

4.7

7.6

5.8

6.5

106

5.1

8.2

7.8

4.5

6.6

5.6

107

5.6

6.6

6.3

7.4

6.3

5.7

108

3.8

5.7

4.7

4.8

5.8

6.3

109

7.5

4.5

7.3

4.9

5.1

110

2.5

4.3

3.7

8.5

4.3

4.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

101

3.4

3.9

8.73647 -0.13647 0.000667

8.61067

102

2.8

5.1

3.4

6.10246

0.19754 0.001162

6.20636

103

4.3

3.4

3.9

8.60847

0.09153 0.000472

8.62870

104

4.4

3.8

4.2

7.13982

0.86018 0.013796

7.33831

105

4.7

3.7

4.4

7.91904 -0.01904 0.000008

8.14971

106

4.6

4.3

9.50887

0.29113 0.003110

9.57684

107

4.4

4.6

4.3

8.20594

0.69406 0.007806

8.33897

108

4.7

4.1

3.6

7.61177 -0.81177 0.012010

7.59433

109

3.4

4.2

7.52419 -0.12419 0.000630

7.57572

110

4.3

4.7

3.3

5.02787 -0.32787 0.003735

5.02054

50

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


111

5.8

3.6

6.9

6.6

112

7.1

8.7

3.7

5.6

113

5.5

6.4

4.5

2.5

5.8

114

5.4

6.7

3.6

0.5

3.2

115

5.4

5.2

3.8

5.5

4.7

116

7.9

5.9

3.3

7.8

117

8.6

9.7

7.9

6.3

118

8.6

9.7

5.6

5.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


111

5.1

5.9

5.8

9.3

7.1

3.4

112

4.2

7.4

4.8

3.8

5.4

3.6

113

5.7

5.7

8.4

4.7

114

3.3

4.7

4.8

7.2

4.3

115

3.3

4.3

8.4

6.1

3.6

116

3.3

5.9

6.2

8.4

5.2

6.6

117

5.3

7.6

6.1

6.8

6.6

5.2

118

5.3

7.6

6.1

6.8

6.9

1.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

111

5.9

6.1

4.6

6.77654

0.22346 0.002088

6.72898

112

5.5

3.5

4.2

7.43194 -0.33194 0.003818

7.55509

113

5.8

4.4

6.63828 -1.13828 0.027465

6.73554

114

2.9

3.6

2.8

5.15138

0.24862 0.001636

5.08179

115

4.3

4.9

3.3

4.98601

0.41399 0.002786

4.86653

116

7.5

5.4

7.63961

0.26039 0.003032

7.65138

117

4.4

3.5

4.2

8.55385

0.04615 0.000057

8.70543

118

4.3

3.5

4.2

8.17789

0.42211 0.009415

8.27463

51

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

52

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

53

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

54

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

55

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

56

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

57

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

58

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

59

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

60

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

61

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

62

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

63

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

64

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

65

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

66

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

67

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

68

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

69

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

70

The SAS System


The REG Procedure
Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

08:51 Monday, December 17, 2012

71

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


1

8.2

8.5

3.9

2.5

5.9

7.1

3.4

5.2

4.6

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

5.8

3.6

5.1

6.7

6.1

4.9

6.3

3.9

7.6

9.2

3.9

5.7

5.5

6.4

5.7

6.7

7.6

9.1

4.5

3.6

6.4

10

5.4

5.2

3.8

7.1

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


1

4.8

4.9

6.8

4.7

4.3

2.2

4.5

6.8

6.1

4.5

4.3

3.7

8.5

5.1

9.5

4.6

3.6

5.1

6.9

5.4

4.8

3.7

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

2.4

8.4

4.8

7.1

6.7

3.3

5.5

5.1

6.2

6.7

5.4

5.3

5.3

7.1

8.4

5.8

6.7

10

3.9

4.3

8.4

7.1

4.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

5.1

3.7

7.41694

0.78306 0.013627

7.37405

4.5

3.5

3.5

6.71493

0.38507 0.002000

6.59340

3.6

4.7

3.3

5.17725 -0.47725 0.010983

5.31851

4.3

6.3

3.7

5.86703

0.43297 0.003671

5.89603

4.4

6.1

4.6

6.89235

0.10765 0.000308

6.90384

4.9

3.2

5.85261

0.14739 0.000564

5.83839

4.5

2.6

4.2

7.50477

0.09523 0.000345

7.50074

4.2

6.2

4.5

6.46582 -0.06582 0.000114

6.55265

4.5

6.1

4.4

8.63044 -1.03044 0.031701

8.63025

10

3.3

4.9

3.3

5.23743

5.25384

0.16257 0.000647

72

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


11

9.9

9.6

5.7

6.8

5.9

12

8.6

3.6

7.4

5.1

13

4.8

4.1

5.3

4.7

14

5.4

3.3

5.4

5.5

15

6.3

8.5

5.7

16

5.4

7.6

3.6

17

6.1

6.9

3.4

8.5

4.3

18

6.4

8.1

2.5

7.2

4.5

19

5.4

6.7

3.7

6.5

5.3

20

7.3

3.3

6.1

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


11

5.4

8.3

7.8

4.5

6.4

6.5

12

3.5

7.3

4.7

3.7

6.7

13

3.5

5.3

5.3

6.5

3.9

14

2.6

4.8

4.2

6.5

5.9

15

2.3

7.6

3.7

4.8

5.8

16

5.1

4.2

4.6

7.7

4.9

7.2

17

4.5

6.4

4.7

5.2

7.7

3.3

18

2.3

5.1

3.8

6.6

6.8

6.1

19

5.3

5.1

4.9

9.2

5.7

4.2

20

5.5

4.6

4.7

8.7

5.9

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

0.43708 0.008293

9.54250

11

4.3

4.3

12

4.8

3.4

7.47739 -0.47739 0.005329

7.53194

13

4.7

5.3

5.83967 -1.03967 0.021860

5.75766

14

4.3

5.2

3.7

5.85795 -0.45795 0.003443

5.79705

15

5.7

3.8

4.4

7.23648 -0.93648 0.026135

7.30582

16

4.7

5.5

3.5

5.96208 -0.56208 0.009691

5.96847

17

3.7

2.7

3.3

6.05362

0.04638 0.000082

6.15380

18

3.5

6.09446

0.30554 0.001640

6.06735

19

3.5

4.5

3.4

5.99015 -0.59015 0.010230

6.10712

20

4.7

6.6

4.2

6.87687

6.96947

9.46292

0.42313 0.006061

73

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


21

6.3

6.7

5.2

3.9

22

8.7

9.6

4.1

6.2

7.3

23

7.6

8.2

3.6

3.9

6.2

24

6.1

4.9

4.8

25

8.3

3.4

3.3

5.5

26

7.6

5.1

5.1

6.6

6.9

27

7.1

10

4.3

7.1

6.3

28

8.6

7.9

3.9

4.3

5.8

29

5.4

6.7

3.6

5.9

4.2

30

8.7

9.4

2.5

4.8

6.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


21

5.4

6.8

8.4

6.2

22

2.9

7.7

5.5

7.7

6.1

4.4

23

5.8

4.9

5.2

7.1

24

5.1

3.9

6.4

8.2

5.1

6.8

25

3.1

4.6

5.2

9.1

4.1

1.7

26

4.4

5.4

7.8

5.9

7.2

5.2

27

2.9

5.4

4.5

3.8

6.7

3.7

28

4.4

6.9

5.8

4.7

5.2

3.6

29

3.4

4.7

4.8

7.2

5.7

5.3

30

3.2

7.3

4.6

6.3

6.3

9.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

21

2.5

4.3

3.5

6.76624 -0.46624 0.010022

6.59779

22

5.2

4.6

4.9

8.66844

0.03156 0.000025

8.73725

23

4.7

6.9

4.5

7.38992

0.21008 0.001475

7.56062

24

4.5

4.9

3.2

5.85940

0.14060 0.000635

5.80977

25

4.6

5.8

3.9

6.80512

0.19488 0.001846

6.70296

26

4.9

6.3

4.5

7.50333

0.09667 0.000458

7.41277

27

3.5

7.42457 -0.32457 0.007075

7.43279

28

4.1

4.2

4.3

7.73282

0.86718 0.016845

7.91838

29

3.6

2.8

5.47467 -0.07467 0.000109

5.34967

30

4.7

4.6

4.6

8.36295

8.44059

0.33705 0.003848

74

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


31

6.1

6.9

3.4

5.7

4.4

32

7.3

3.3

3.8

5.8

33

7.4

5.1

4.8

7.7

34

8.2

7.6

3.6

5.2

5.8

35

7.9

9.9

2.8

7.2

6.9

36

6.6

8.7

3.2

8.4

6.1

37

8.4

3.8

6.7

38

6.3

8.8

3.9

3.8

5.1

39

7.7

2.2

6.3

4.5

40

5.4

6.6

3.6

5.8

4.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


31

3.3

6.4

4.7

5.2

6.4

4.4

32

3.2

4.6

4.7

8.7

5.3

4.2

33

4.5

7.2

6.9

9.6

6.4

7.4

34

5.6

6.6

5.4

4.4

6.7

6.4

35

2.6

5.8

3.5

5.4

6.2

36

2.8

7.8

3.8

4.9

7.2

4.5

37

4.5

4.7

5.9

6.7

5.1

4.2

38

4.3

4.7

4.8

5.8

7.2

39

2.4

4.7

3.4

6.2

4.7

40

4.9

4.7

4.8

7.2

6.5

3.9

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

31

3.2

2.7

3.3

6.06541

0.03459 0.000023

6.15012

32

4.9

6.6

4.2

6.77346

0.52654 0.005892

6.68103

33

5.7

6.5

5.5

8.54671

0.45329 0.008718

8.59984

34

4.6

3.9

7.38979

0.81021 0.016267

7.59648

35

5.6

4.9

7.67111

0.22889 0.002550

7.68706

36

5.4

3.9

4.5

7.44718 -0.84718 0.019931

7.53470

37

2.7

3.6

7.41889

0.58111 0.016265

7.54854

38

4.4

3.7

2.9

6.61140 -0.31140 0.003280

6.60997

39

3.3

3.1

2.6

5.49361

0.50639 0.005866

5.45316

40

3.5

3.6

2.8

5.37100

0.02900 0.000016

5.36742

75

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


41

6.1

5.5

3.7

4.7

5.4

42

5.2

7.5

3.5

3.8

3.5

43

7.9

6.5

4.3

2.7

6.6

44

8.6

9.9

3.7

7.5

4.7

45

8.2

8.5

3.9

5.3

5.5

46

8.9

9.3

3.5

6.3

7.6

47

5.7

7.1

3.4

4.9

4.1

48

7.1

9.9

7.4

4.8

49

7.4

8.7

3.2

6.4

4.9

50

6.6

8.6

2.9

5.8

3.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


41

4.3

5.3

4.9

5.6

2.5

42

2.9

4.1

4.5

7.6

5.1

5.2

43

6.5

6.3

8.7

4.7

6.3

44

5.6

6.7

6.8

7.2

4.6

45

4.9

6.8

5.7

3.6

46

5.5

7.5

5.9

4.6

6.6

3.1

47

5.9

7.8

6.1

3.5

48

5.9

4.8

4.9

5.9

6.9

49

2.4

6.8

4.6

6.8

6.3

5.1

50

2.9

5.6

6.3

6.1

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

41

4.5

5.9

4.3

5.93544

0.16456 0.000847

6.07048

42

5.4

3.4

5.68087 -0.48087 0.004631

5.54376

43

4.6

5.6

4.6

7.24803

0.65197 0.014238

7.52205

44

4.1

3.4

3.9

8.65307 -0.05307 0.000094

8.64311

45

4.4

5.1

3.7

7.43488

0.76512 0.007927

7.42604

46

5.2

4.1

4.6

8.95807 -0.05807 0.000114

9.19874

47

2.6

3.1

2.7

6.13230 -0.43230 0.004046

6.01484

48

3.2

4.3

3.8

8.02908 -0.92908 0.033669

8.18313

49

4.3

3.7

7.16005

0.23995 0.001004

7.14645

50

2.7

6.17132

0.42868 0.002547

6.20000

76

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


51

5.2

7.5

3.5

4.1

4.5

52

5.2

3.6

1.3

53

8.2

7.7

2.6

6.7

54

7.3

9.1

3.6

5.5

5.4

55

8.2

5.5

5.5

7.7

56

4.8

7.1

4.2

4.1

2.6

57

8.9

9.3

3.5

5.4

7.8

58

7.7

9.3

3.8

4.6

59

7.3

8.6

4.8

5.6

5.3

60

6.3

7.4

3.4

2.6

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


51

3.5

4.1

4.5

7.6

4.9

2.8

52

3.5

4.2

4.9

8.2

4.3

7.6

53

3.5

7.2

4.3

5.9

6.9

7.7

54

4.2

6.2

4.6

8.3

6.5

4.1

55

5.6

5.7

8.2

6.3

7.4

4.9

56

2.1

3.3

4.5

9.9

5.5

3.5

57

4.6

7.5

5.9

4.6

6.4

4.9

58

4.7

6.4

5.5

7.4

5.3

4.8

59

2.3

5.7

6.7

5.8

3.6

60

4.1

4.4

4.8

7.2

4.5

6.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

51

3.4

5.4

3.4

5.85183 -0.65183 0.006640

5.84903

52

2.4

4.8

3.1

4.70315

0.49685 0.011864

4.69312

53

5.1

3.9

4.3

7.45755

0.74245 0.018545

7.61306

54

4.6

4.3

3.9

7.08154

0.21846 0.000723

7.09669

55

5.5

6.7

4.9

8.00472

0.19528 0.001637

7.98813

56

2.4

4.43876

0.36124 0.005757

4.27432

57

4.8

4.1

4.6

9.05443 -0.15443 0.000723

9.27812

58

3.6

3.2

3.4

7.37553

0.32447 0.001284

7.38507

59

4.9

3.6

3.6

7.00858

0.29142 0.002515

6.85840

60

4.2

5.6

3.7

6.34376 -0.04376 0.000024

6.39363

77

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


61

5.4

8.7

3.2

3.3

3.2

62

6.4

7.8

4.9

5.8

5.3

63

5.4

7.6

3.6

4.8

4.9

64

8.7

9.2

6.5

5.2

65

6.1

7.7

4.7

4.7

4.7

66

8.4

9.5

5.6

0.4

5.5

67

5.8

6.7

3.2

3.4

5.5

68

8.4

9.7

5.5

7.1

69

7.6

8.2

3.6

8.9

5.2

70

8.4

3.8

8.6

4.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


61

3.1

6.1

2.9

5.6

4.3

62

5.2

5.3

7.1

7.9

5.7

63

3.4

4.2

4.6

7.7

6.1

5.1

64

5.2

6.5

6.2

7.3

6.8

8.6

65

5.2

5.2

7.7

5.9

5.4

66

5.6

6.9

6.6

7.6

3.8

4.4

67

2.3

6.3

4.5

5.4

6.5

68

3.4

7.5

6.1

6.7

6.9

5.2

69

4.5

4.9

7.8

4.3

70

3.2

4.7

5.9

6.7

7.9

6.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

61

3.1

2.9

2.5

5.44203 -0.04203 0.000337

5.23224

62

4.3

4.9

3.9

7.58560 -1.18560 0.016151

7.58627

63

3.1

5.5

3.5

6.14820 -0.74820 0.009497

6.15900

64

5.1

4.6

4.2

8.07436

0.62564 0.013114

8.07306

65

4.7

3.7

7.29872 -1.19872 0.013704

7.26038

66

5.6

4.5

4.4

8.07894

0.32106 0.006255

8.13518

67

3.8

2.6

3.1

6.05184 -0.25184 0.002383

6.03346

68

3.7

3.4

4.1

8.53974 -0.13974 0.001233

8.59911

69

4.5

6.9

4.5

7.15872

0.44128 0.011137

7.13950

70

3.6

7.33461

0.66539 0.012473

7.17864

78

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


71

8.7

9.2

5.9

6.4

72

5.8

7.3

3.6

4.5

4.1

73

6.4

4.1

5.3

4.2

74

6.4

8.1

2.5

3.2

3.9

75

7.2

4.3

4.1

4.2

76

8.6

7.9

3.9

4.1

6.6

77

5.8

7.3

3.6

8.5

78

8.6

3.6

7.5

6.1

79

6.6

3.8

5.1

6.3

80

7.6

2.5

5.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


71

4.9

6.5

6.2

7.3

6.7

8.9

72

5.4

5.2

6.1

5.4

3.7

73

4.8

5.7

4.9

74

4.1

5.1

3.8

6.6

5.4

6.2

75

3.9

3.4

4.7

10

5.5

3.6

76

4.9

6.9

5.8

4.7

6.7

77

3.6

5.2

6.1

7.3

2.9

78

2.9

7.3

4.7

3.7

7.3

5.2

79

3.2

5.3

6.6

8.2

6.4

2.9

80

3.2

7.1

4.2

5.8

5.4

6.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

71

4.2

4.6

4.2

8.35932

0.34068 0.004010

8.46132

72

2.8

3.3

2.9

6.42098 -0.62098 0.008429

6.42173

73

3.3

3.9

3.1

6.63756 -0.23756 0.000835

6.59463

74

2.6

3.5

5.92605

0.47395 0.005466

6.06831

75

3.2

4.1

2.5

4.89068

0.10932 0.000446

4.81837

76

4.6

4.2

4.3

7.95455

0.64545 0.007041

8.15507

77

3.3

3.3

2.9

6.38643 -0.58643 0.009621

6.16074

78

3.4

7.58786 -0.58786 0.006540

7.59461

79

4.3

4.1

3.3

6.78819 -0.78819 0.031972

6.52477

80

3.6

3.8

4.2

7.16506

7.41916

0.83494 0.021987

79

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


81

7.9

9.4

4.1

5.6

82

4.8

8.3

2.8

2.4

3.1

83

6.4

7.6

3.6

4.5

4.8

84

7.9

9.9

2.8

6.1

5.8

85

7.4

9.1

3.8

4.9

5.1

86

9.9

4.2

1.2

4.1

87

6.6

3.8

4.7

88

7.4

9.1

3.7

3.5

4.7

89

7.6

5.1

5.1

4.4

6.2

90

7.3

8.9

4.3

6.5

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


81

3.4

7.8

4.7

7.6

6.5

82

5.7

2.5

5.2

4.8

4.2

83

2.2

4.6

7.4

6.4

5.3

84

1.5

5.8

3.5

5.4

5.9

6.8

85

3.1

7.5

4.5

7.3

5.7

5.2

86

3.2

5.4

4.5

3.8

4.9

6.2

87

4.5

5.3

6.6

8.2

5.8

3.5

88

4.1

6.3

5.4

7.3

5.9

6.5

89

5.8

5.4

7.8

5.9

5.4

3.9

90

4.3

5.1

6.9

8.2

7.1

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

81

5.1

3.7

4.4

7.68286

0.21714 0.001094

7.71828

82

1.8

2.5

2.1

4.97851 -0.17851 0.007289

4.85859

83

4.4

5.8

3.9

6.44218 -0.04218 0.000043

6.26901

84

4.9

7.49550

0.40450 0.005408

7.52294

85

4.5

3.4

4.2

7.26888

0.13112 0.000381

7.36310

86

4.1

3.5

6.95908

0.04092 0.000128

7.01178

87

4.6

4.1

3.3

6.43362 -0.43362 0.005521

6.18960

88

3.7

3.3

7.21356

0.18644 0.000522

7.17733

89

5.1

6.3

4.5

7.30899

0.29101 0.003786

7.31974

90

5.9

4.2

8.13046 -0.83046 0.019561

7.93761

80

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


91

6.3

6.2

3.3

3.5

5.4

92

7.2

4.3

3.7

3.8

93

5.2

3.6

6.7

4.4

94

6.1

5.5

3.7

7.4

5.7

95

5.4

6.7

3.7

4.9

96

7.3

8.2

3.6

4.3

97

6.6

8.6

2.9

4.5

98

6.3

6.7

4.5

4.3

99

5.4

3.3

4.9

5.6

100

7.4

9.7

2.6

6.2

5.8

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


91

3.6

5.1

6.9

4.8

4.7

92

3.6

3.4

4.7

10

4.5

2.9

93

4.1

4.2

4.9

8.2

6.4

94

4.5

5.3

4.9

7.6

95

5.1

5.1

4.9

9.2

6.5

5.6

96

5.8

5.2

5.6

6.2

97

2.8

5.6

6.3

6.1

5.1

98

4.2

5.4

6.8

8.4

6.1

99

4.8

4.2

5.5

5.3

100

2.1

5.6

3.3

5.2

6.7

8.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

91

6.3

3.7

6.00200

0.29800 0.001747

6.05140

92

4.1

2.5

4.82008

0.17992 0.001072

4.75330

93

3.7

4.8

3.1

4.89270

0.30730 0.001808

4.82012

94

4.3

5.9

4.3

6.19528 -0.09528 0.000315

6.34519

95

3.7

4.5

3.4

5.88980 -0.48980 0.004595

5.93492

96

2.8

7.07952

0.22048 0.001496

7.05873

97

6.08497

0.51503 0.003361

5.99365

98

3.8

4.3

3.5

6.66241 -0.36241 0.002290

6.47753

99

3.3

5.2

3.7

5.97783 -0.57783 0.005925

6.14290

100

4.5

4.7

3.8

7.26024

7.26725

0.13976 0.000593

81

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


101

8.6

9.9

3.7

4.8

5.3

102

6.3

6.3

5.1

5.4

4.7

103

8.7

9.9

3.7

7.3

4.2

104

7.6

2.5

6.5

6.3

105

7.9

9.4

4.1

5.2

6.4

106

9.8

9.6

5.7

6.6

6.7

107

8.9

9.3

5.1

5.5

5.8

108

6.8

9.7

2.8

4.4

5.1

109

7.4

9.1

3.8

3.4

7.1

110

4.7

6.5

2.8

0.6

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


101

4.6

6.7

6.8

6.7

102

5.5

4.1

6.6

8.4

5.7

2.4

103

6.1

6.7

6.8

6.4

5.2

104

3.8

7.1

4.2

5.8

6.9

5.5

105

4.8

7.8

4.7

7.6

5.8

6.5

106

5.1

8.2

7.8

4.5

6.6

5.6

107

5.6

6.6

6.3

7.4

6.3

5.7

108

3.8

5.7

4.7

4.8

5.8

6.3

109

7.5

4.5

7.3

4.9

5.1

110

2.5

4.3

3.7

8.5

4.3

4.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

101

3.4

3.9

8.73647 -0.13647 0.000667

8.61067

102

2.8

5.1

3.4

6.10246

0.19754 0.001162

6.20636

103

4.3

3.4

3.9

8.60847

0.09153 0.000472

8.62870

104

4.4

3.8

4.2

7.13982

0.86018 0.013796

7.33831

105

4.7

3.7

4.4

7.91904 -0.01904 0.000008

8.14971

106

4.6

4.3

9.50887

0.29113 0.003110

9.57684

107

4.4

4.6

4.3

8.20594

0.69406 0.007806

8.33897

108

4.7

4.1

3.6

7.61177 -0.81177 0.012010

7.59433

109

3.4

4.2

7.52419 -0.12419 0.000630

7.57572

110

4.3

4.7

3.3

5.02787 -0.32787 0.003735

5.02054

82

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


111

5.8

3.6

6.9

6.6

112

7.1

8.7

3.7

5.6

113

5.5

6.4

4.5

2.5

5.8

114

5.4

6.7

3.6

0.5

3.2

115

5.4

5.2

3.8

5.5

4.7

116

7.9

5.9

3.3

7.8

117

8.6

9.7

7.9

6.3

118

8.6

9.7

5.6

5.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


111

5.1

5.9

5.8

9.3

7.1

3.4

112

4.2

7.4

4.8

3.8

5.4

3.6

113

5.7

5.7

8.4

4.7

114

3.3

4.7

4.8

7.2

4.3

115

3.3

4.3

8.4

6.1

3.6

116

3.3

5.9

6.2

8.4

5.2

6.6

117

5.3

7.6

6.1

6.8

6.6

5.2

118

5.3

7.6

6.1

6.8

6.9

1.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

111

5.9

6.1

4.6

6.77654

0.22346 0.002088

6.72898

112

5.5

3.5

4.2

7.43194 -0.33194 0.003818

7.55509

113

5.8

4.4

6.63828 -1.13828 0.027465

6.73554

114

2.9

3.6

2.8

5.15138

0.24862 0.001636

5.08179

115

4.3

4.9

3.3

4.98601

0.41399 0.002786

4.86653

116

7.5

5.4

7.63961

0.26039 0.003032

7.65138

117

4.4

3.5

4.2

8.55385

0.04615 0.000057

8.70543

118

4.3

3.5

4.2

8.17789

0.42211 0.009415

8.27463

83

The SAS System

08:51 Monday, December 17, 2012

84

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.2

8.5

3.9

2.5

5.9

4.8

7.1

3.4

5.2

4.6

2.2

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

4.6

5.8

3.6

5.1

6.7

3.7

6.1

4.9

6.3

3.9

4.4

7.6

9.2

3.9

5.7

5.5

2.4

6.4

5.7

6.7

3.3

7.6

9.1

4.5

3.6

6.4

5.3

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


4.9

6.8

4.7

4.3

4.5

6.8

6.1

4.5

4.5

4.3

3.7

8.5

5.1

9.5

3.6

3.6

5.1

6.9

5.4

4.8

4.3

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

8.4

4.8

7.1

6.7

4.5

5.5

5.1

6.2

6.7

5.4

4.2

5.3

7.1

8.4

5.8

6.7

4.5

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
5.1

3.7

7.41694

0.78306

0.013627

7.37405

3.5

3.5

6.71493

0.38507

0.002000

6.59340

4.7

3.3

5.17725

-0.47725

0.010983

5.31851

6.3

3.7

5.86703

0.43297

0.003671

5.89603

6.1

4.6

6.89235

0.10765

0.000308

6.90384

4.9

3.2

5.85261

0.14739

0.000564

5.83839

2.6

4.2

7.50477

0.09523

0.000345

7.50074

6.2

4.5

6.46582

-0.06582

0.000114

6.55265

6.1

4.4

8.63044

-1.03044

0.031701

8.63025

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


5.4

5.2

3.8

7.1

5.2

3.9

9.9

9.6

5.7

6.8

5.9

5.4

8.6

3.6

7.4

5.1

3.5

4.8

4.1

5.3

4.7

3.5

5.4

3.3

5.4

5.5

2.6

6.3

8.5

5.7

2.3

5.4

7.6

3.6

5.1

6.1

6.9

3.4

8.5

4.3

4.5

6.4

8.1

2.5

7.2

4.5

2.3

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


4.3

8.4

7.1

4.6

3.3

8.3

7.8

4.5

6.4

6.5

4.3

7.3

4.7

3.7

6.7

4.8

5.3

5.3

6.5

3.9

4.7

4.8

4.2

6.5

5.9

4.3

7.6

3.7

4.8

5.8

5.7

4.2

4.6

7.7

4.9

7.2

4.7

6.4

4.7

5.2

7.7

3.3

3.7

5.1

3.8

6.6

6.8

6.1

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.9

3.3

5.23743

0.16257

0.000647

5.25384

4.3

9.46292

0.43708

0.008293

9.54250

3.4

7.47739

-0.47739

0.005329

7.53194

5.3

5.83967

-1.03967

0.021860

5.75766

5.2

3.7

5.85795

-0.45795

0.003443

5.79705

3.8

4.4

7.23648

-0.93648

0.026135

7.30582

5.5

3.5

5.96208

-0.56208

0.009691

5.96847

2.7

3.3

6.05362

0.04638

0.000082

6.15380

3.5

6.09446

0.30554

0.001640

6.06735

85

The SAS System

08:51 Monday, December 17, 2012

86

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


5.4

6.7

3.7

6.5

5.3

5.3

7.3

3.3

6.1

5.7

5.5

6.3

6.7

5.2

3.9

8.7

9.6

4.1

6.2

7.3

2.9

7.6

8.2

3.6

3.9

6.2

5.8

6.1

4.9

4.8

5.1

8.3

3.4

3.3

5.5

3.1

7.6

5.1

5.1

6.6

6.9

4.4

7.1

10

4.3

7.1

6.3

2.9

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


5.1

4.9

9.2

5.7

4.2

3.5

4.6

4.7

8.7

5.9

3.8

4.7

5.4

6.8

8.4

6.2

2.5

7.7

5.5

7.7

6.1

4.4

5.2

4.9

5.2

7.1

4.7

3.9

6.4

8.2

5.1

6.8

4.5

4.6

5.2

9.1

4.1

1.7

4.6

5.4

7.8

5.9

7.2

5.2

4.9

5.4

4.5

3.8

6.7

3.7

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.5

3.4

5.99015

-0.59015

0.010230

6.10712

6.6

4.2

6.87687

0.42313

0.006061

6.96947

4.3

3.5

6.76624

-0.46624

0.010022

6.59779

4.6

4.9

8.66844

0.03156

0.000025

8.73725

6.9

4.5

7.38992

0.21008

0.001475

7.56062

4.9

3.2

5.85940

0.14060

0.000635

5.80977

5.8

3.9

6.80512

0.19488

0.001846

6.70296

6.3

4.5

7.50333

0.09667

0.000458

7.41277

3.5

7.42457

-0.32457

0.007075

7.43279

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.6

7.9

3.9

4.3

5.8

4.4

5.4

6.7

3.6

5.9

4.2

3.4

8.7

9.4

2.5

4.8

6.1

3.2

6.1

6.9

3.4

5.7

4.4

3.3

7.3

3.3

3.8

5.8

3.2

7.4

5.1

4.8

7.7

4.5

8.2

7.6

3.6

5.2

5.8

5.6

7.9

9.9

2.8

7.2

6.9

2.6

6.6

8.7

3.2

8.4

6.1

2.8

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


6.9

5.8

4.7

5.2

3.6

4.1

4.7

4.8

7.2

5.7

5.3

7.3

4.6

6.3

6.3

9.2

4.7

6.4

4.7

5.2

6.4

4.4

3.2

4.6

4.7

8.7

5.3

4.2

4.9

7.2

6.9

9.6

6.4

7.4

5.7

6.6

5.4

4.4

6.7

6.4

4.6

5.8

3.5

5.4

6.2

5.6

7.8

3.8

4.9

7.2

4.5

5.4

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.2

4.3

7.73282

0.86718

0.016845

7.91838

3.6

2.8

5.47467

-0.07467

0.000109

5.34967

4.6

4.6

8.36295

0.33705

0.003848

8.44059

2.7

3.3

6.06541

0.03459

0.000023

6.15012

6.6

4.2

6.77346

0.52654

0.005892

6.68103

6.5

5.5

8.54671

0.45329

0.008718

8.59984

3.9

7.38979

0.81021

0.016267

7.59648

4.9

7.67111

0.22889

0.002550

7.68706

3.9

4.5

7.44718

-0.84718

0.019931

7.53470

87

The SAS System

08:51 Monday, December 17, 2012

88

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8

8.4

3.8

6.7

4.5

6.3

8.8

3.9

3.8

5.1

4.3

7.7

2.2

6.3

4.5

2.4

5.4

6.6

3.6

5.8

4.1

4.9

6.1

5.5

3.7

4.7

5.4

4.3

5.2

7.5

3.5

3.8

3.5

2.9

7.9

6.5

4.3

2.7

6.6

6.5

8.6

9.9

3.7

7.5

4.7

5.6

8.2

8.5

3.9

5.3

5.5

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


4.7

5.9

6.7

5.1

4.2

2.7

4.7

4.8

5.8

7.2

4.4

4.7

3.4

6.2

4.7

3.3

4.7

4.8

7.2

6.5

3.9

3.5

5.3

4.9

5.6

2.5

4.5

4.1

4.5

7.6

5.1

5.2

6.3

8.7

4.7

6.3

4.6

6.7

6.8

7.2

4.6

4.1

4.9

6.8

5.7

3.6

4.4

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
5

3.6

7.41889

0.58111

0.016265

7.54854

3.7

2.9

6.61140

-0.31140

0.003280

6.60997

3.1

2.6

5.49361

0.50639

0.005866

5.45316

3.6

2.8

5.37100

0.02900

0.000016

5.36742

5.9

4.3

5.93544

0.16456

0.000847

6.07048

5.4

3.4

5.68087

-0.48087

0.004631

5.54376

5.6

4.6

7.24803

0.65197

0.014238

7.52205

3.4

3.9

8.65307

-0.05307

0.000094

8.64311

5.1

3.7

7.43488

0.76512

0.007927

7.42604

The SAS System

08:51 Monday, December 17, 2012

89

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.9

9.3

3.5

6.3

7.6

5.5

5.7

7.1

3.4

4.9

4.1

7.1

9.9

7.4

4.8

7.4

8.7

3.2

6.4

4.9

2.4

6.6

8.6

2.9

5.8

3.9

2.9

5.2

7.5

3.5

4.1

4.5

3.5

5.2

3.6

1.3

3.5

8.2

7.7

2.6

6.7

3.5

7.3

9.1

3.6

5.5

5.4

4.2

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


7.5

5.9

4.6

6.6

3.1

5.2

5.9

7.8

6.1

3.5

2.6

5.9

4.8

4.9

5.9

6.9

3.2

6.8

4.6

6.8

6.3

5.1

4.3

5.6

6.3

6.1

2.7

4.1

4.5

7.6

4.9

2.8

3.4

4.2

4.9

8.2

4.3

7.6

2.4

7.2

4.3

5.9

6.9

7.7

5.1

6.2

4.6

8.3

6.5

4.1

4.6

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.1

4.6

8.95807

-0.05807

0.000114

9.19874

3.1

2.7

6.13230

-0.43230

0.004046

6.01484

4.3

3.8

8.02908

-0.92908

0.033669

8.18313

3.7

7.16005

0.23995

0.001004

7.14645

6.17132

0.42868

0.002547

6.20000

5.4

3.4

5.85183

-0.65183

0.006640

5.84903

4.8

3.1

4.70315

0.49685

0.011864

4.69312

3.9

4.3

7.45755

0.74245

0.018545

7.61306

4.3

3.9

7.08154

0.21846

0.000723

7.09669

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.2

5.5

5.5

7.7

5.6

4.8

7.1

4.2

4.1

2.6

2.1

8.9

9.3

3.5

5.4

7.8

4.6

7.7

9.3

3.8

4.6

4.7

7.3

8.6

4.8

5.6

5.3

2.3

6.3

7.4

3.4

2.6

4.1

5.4

8.7

3.2

3.3

3.2

3.1

6.4

7.8

4.9

5.8

5.3

5.2

5.4

7.6

3.6

4.8

4.9

3.4

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


5.7

8.2

6.3

7.4

4.9

5.5

3.3

4.5

9.9

5.5

3.5

7.5

5.9

4.6

6.4

4.9

4.8

6.4

5.5

7.4

5.3

4.8

3.6

5.7

6.7

5.8

3.6

4.9

4.4

4.8

7.2

4.5

6.4

4.2

6.1

2.9

5.6

4.3

3.1

5.3

7.1

7.9

5.7

4.3

4.2

4.6

7.7

6.1

5.1

3.1

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
6.7

4.9

8.00472

0.19528

0.001637

7.98813

2.4

4.43876

0.36124

0.005757

4.27432

4.1

4.6

9.05443

-0.15443

0.000723

9.27812

3.2

3.4

7.37553

0.32447

0.001284

7.38507

3.6

3.6

7.00858

0.29142

0.002515

6.85840

5.6

3.7

6.34376

-0.04376

0.000024

6.39363

2.9

2.5

5.44203

-0.04203

0.000337

5.23224

4.9

3.9

7.58560

-1.18560

0.016151

7.58627

5.5

3.5

6.14820

-0.74820

0.009497

6.15900

90

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.7

9.2

6.5

5.2

5.2

6.1

7.7

4.7

4.7

4.7

5.2

8.4

9.5

5.6

0.4

5.5

5.6

5.8

6.7

3.2

3.4

5.5

2.3

8.4

9.7

5.5

7.1

3.4

7.6

8.2

3.6

8.9

5.2

4.5

8.4

3.8

8.6

4.9

3.2

8.7

9.2

5.9

6.4

4.9

5.8

7.3

3.6

4.5

4.1

5.4

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


6.5

6.2

7.3

6.8

8.6

5.1

5.2

7.7

5.9

5.4

6.9

6.6

7.6

3.8

4.4

5.6

6.3

4.5

5.4

6.5

3.8

7.5

6.1

6.7

6.9

5.2

3.7

4.9

7.8

4.3

4.5

4.7

5.9

6.7

7.9

6.6

6.5

6.2

7.3

6.7

8.9

4.2

5.2

6.1

5.4

3.7

2.8

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.6

4.2

8.07436

0.62564

0.013114

8.07306

4.7

3.7

7.29872

-1.19872

0.013704

7.26038

4.5

4.4

8.07894

0.32106

0.006255

8.13518

2.6

3.1

6.05184

-0.25184

0.002383

6.03346

3.4

4.1

8.53974

-0.13974

0.001233

8.59911

6.9

4.5

7.15872

0.44128

0.011137

7.13950

3.6

7.33461

0.66539

0.012473

7.17864

4.6

4.2

8.35932

0.34068

0.004010

8.46132

3.3

2.9

6.42098

-0.62098

0.008429

6.42173

91

The SAS System

08:51 Monday, December 17, 2012

92

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


6.4

4.1

5.3

4.2

6.4

8.1

2.5

3.2

3.9

4.1

7.2

4.3

4.1

4.2

3.9

8.6

7.9

3.9

4.1

6.6

4.9

5.8

7.3

3.6

8.5

3.6

8.6

3.6

7.5

6.1

2.9

6.6

3.8

5.1

6.3

3.2

7.6

2.5

5.1

3.2

7.9

9.4

4.1

5.6

3.4

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


4.8

5.7

4.9

3.3

5.1

3.8

6.6

5.4

6.2

2.6

3.4

4.7

10

5.5

3.6

3.2

6.9

5.8

4.7

6.7

4.6

5.2

6.1

7.3

2.9

3.3

7.3

4.7

3.7

7.3

5.2

5.3

6.6

8.2

6.4

2.9

4.3

7.1

4.2

5.8

5.4

6.2

3.6

7.8

4.7

7.6

6.5

5.1

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
3.9

3.1

6.63756

-0.23756

0.000835

6.59463

3.5

5.92605

0.47395

0.005466

6.06831

4.1

2.5

4.89068

0.10932

0.000446

4.81837

4.2

4.3

7.95455

0.64545

0.007041

8.15507

3.3

2.9

6.38643

-0.58643

0.009621

6.16074

3.4

7.58786

-0.58786

0.006540

7.59461

4.1

3.3

6.78819

-0.78819

0.031972

6.52477

3.8

4.2

7.16506

0.83494

0.021987

7.41916

3.7

4.4

7.68286

0.21714

0.001094

7.71828

The SAS System

08:51 Monday, December 17, 2012

93

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


4.8

8.3

2.8

2.4

3.1

6.4

7.6

3.6

4.5

4.8

2.2

7.9

9.9

2.8

6.1

5.8

1.5

7.4

9.1

3.8

4.9

5.1

3.1

9.9

4.2

1.2

4.1

3.2

6.6

3.8

4.7

4.5

7.4

9.1

3.7

3.5

4.7

4.1

7.6

5.1

5.1

4.4

6.2

5.8

7.3

8.9

4.3

6.5

5.7

4.3

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


5.7

2.5

5.2

4.8

4.2

1.8

4.6

7.4

6.4

5.3

4.4

5.8

3.5

5.4

5.9

6.8

7.5

4.5

7.3

5.7

5.2

4.5

5.4

4.5

3.8

4.9

6.2

4.1

5.3

6.6

8.2

5.8

3.5

4.6

6.3

5.4

7.3

5.9

6.5

3.7

5.4

7.8

5.9

5.4

3.9

5.1

5.1

6.9

8.2

7.1

3.8

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
2.5

2.1

4.97851

-0.17851

0.007289

4.85859

5.8

3.9

6.44218

-0.04218

0.000043

6.26901

4.9

7.49550

0.40450

0.005408

7.52294

3.4

4.2

7.26888

0.13112

0.000381

7.36310

3.5

6.95908

0.04092

0.000128

7.01178

4.1

3.3

6.43362

-0.43362

0.005521

6.18960

3.3

7.21356

0.18644

0.000522

7.17733

6.3

4.5

7.30899

0.29101

0.003786

7.31974

5.9

4.2

8.13046

-0.83046

0.019561

7.93761

The SAS System

08:51 Monday, December 17, 2012

94

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


6.3

6.2

3.3

3.5

5.4

7.2

4.3

3.7

3.8

3.6

5.2

3.6

6.7

4.4

4.1

6.1

5.5

3.7

7.4

5.7

4.5

5.4

6.7

3.7

4.9

5.1

7.3

8.2

3.6

4.3

5.8

6.6

8.6

2.9

4.5

2.8

6.3

6.7

4.5

4.3

4.2

5.4

3.3

4.9

5.6

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


3.6

5.1

6.9

4.8

4.7

3.4

4.7

10

4.5

2.9

4.2

4.9

8.2

6.4

3.7

5.3

4.9

7.6

4.3

5.1

4.9

9.2

6.5

5.6

3.7

5.2

5.6

6.2

5.6

6.3

6.1

5.1

5.4

6.8

8.4

6.1

3.8

4.8

4.2

5.5

5.3

3.3

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
6.3

3.7

6.00200

0.29800

0.001747

6.05140

4.1

2.5

4.82008

0.17992

0.001072

4.75330

4.8

3.1

4.89270

0.30730

0.001808

4.82012

5.9

4.3

6.19528

-0.09528

0.000315

6.34519

4.5

3.4

5.88980

-0.48980

0.004595

5.93492

2.8

7.07952

0.22048

0.001496

7.05873

6.08497

0.51503

0.003361

5.99365

4.3

3.5

6.66241

-0.36241

0.002290

6.47753

5.2

3.7

5.97783

-0.57783

0.005925

6.14290

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


7.4

9.7

2.6

6.2

5.8

2.1

8.6

9.9

3.7

4.8

5.3

4.6

6.3

6.3

5.1

5.4

4.7

5.5

8.7

9.9

3.7

7.3

4.2

6.1

7.6

2.5

6.5

6.3

3.8

7.9

9.4

4.1

5.2

6.4

4.8

9.8

9.6

5.7

6.6

6.7

5.1

8.9

9.3

5.1

5.5

5.8

5.6

6.8

9.7

2.8

4.4

5.1

3.8

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


5.6

3.3

5.2

6.7

8.4

4.5

6.7

6.8

6.7

4.1

6.6

8.4

5.7

2.4

2.8

6.7

6.8

6.4

5.2

4.3

7.1

4.2

5.8

6.9

5.5

4.4

7.8

4.7

7.6

5.8

6.5

4.7

8.2

7.8

4.5

6.6

5.6

4.6

6.6

6.3

7.4

6.3

5.7

4.4

5.7

4.7

4.8

5.8

6.3

4.7

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
4.7

3.8

7.26024

0.13976

0.000593

7.26725

3.4

3.9

8.73647

-0.13647

0.000667

8.61067

5.1

3.4

6.10246

0.19754

0.001162

6.20636

3.4

3.9

8.60847

0.09153

0.000472

8.62870

3.8

4.2

7.13982

0.86018

0.013796

7.33831

3.7

4.4

7.91904

-0.01904

0.000008

8.14971

4.3

9.50887

0.29113

0.003110

9.57684

4.6

4.3

8.20594

0.69406

0.007806

8.33897

4.1

3.6

7.61177

-0.81177

0.012010

7.59433

95

The SAS System

08:51 Monday, December 17, 2012

96

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


7.4

9.1

3.8

3.4

7.1

4.7

6.5

2.8

0.6

5.2

2.5

5.8

3.6

6.9

6.6

5.1

7.1

8.7

3.7

5.6

4.2

5.5

6.4

4.5

2.5

5.8

5.4

6.7

3.6

0.5

3.2

3.3

5.4

5.2

3.8

5.5

4.7

3.3

7.9

5.9

3.3

7.8

3.3

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


7.5

4.5

7.3

4.9

5.1

4.3

3.7

8.5

4.3

4.8

4.3

5.9

5.8

9.3

7.1

3.4

5.9

7.4

4.8

3.8

5.4

3.6

5.5

5.7

5.7

8.4

4.7

4.7

4.8

7.2

4.3

2.9

4.3

8.4

6.1

3.6

4.3

5.9

6.2

8.4

5.2

6.6

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
3.4

4.2

7.52419

-0.12419

0.000630

7.57572

4.7

3.3

5.02787

-0.32787

0.003735

5.02054

6.1

4.6

6.77654

0.22346

0.002088

6.72898

3.5

4.2

7.43194

-0.33194

0.003818

7.55509

5.8

4.4

6.63828

-1.13828

0.027465

6.73554

3.6

2.8

5.15138

0.24862

0.001636

5.08179

4.9

3.3

4.98601

0.41399

0.002786

4.86653

7.5

5.4

7.63961

0.26039

0.003032

7.65138

The SAS System

08:51 Monday, December 17, 2012

Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution Advertising


8.6

9.7

7.9

6.3

5.3

8.6

9.7

5.6

5.9

5.3

Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging Order_Billing


7.6

6.1

6.8

6.6

5.2

4.4

7.6

6.1

6.8

6.9

1.2

4.3

Cook's D
Predicted Value of
Influence
Predicted Value of
Price_Flexibility Delivery_Speed Customer_Satisfaction Residual Statistic Customer_Satisfaction
3.5

4.2

8.55385

0.04615

0.000057

8.70543

3.5

4.2

8.17789

0.42211

0.009415

8.27463

97

The SAS System

08:51 Monday, December 17, 2012

The MEANS Procedure


Variable
Customer_Satisfaction
Product_Quality
E_Commerce
Technical_Support
Complaint_Resolution
Advertising
Product_Line
Salesforce_Image
Competitive_Pricing
Warranty_Claims
Packaging
Order_Billing
Price_Flexibility
Delivery_Speed

Mean

127
127
127
127
127
127
127
127
127
127
127
127
127
127

6.8503937
7.8716535
3.7440945
5.0984252
5.1874016
4.0456693
5.7874016
5.1976378
6.9708661
5.9346457
5.1669291
4.1992126
4.3346457
3.7314961

Std Dev Minimum Maximum


1.2378216
1.3488912
0.7712753
1.6401212
1.1727726
1.1669221
1.3494262
1.1016196
1.6445731
0.8460344
1.4808328
0.9256912
1.1329396
0.7485118

4.8000000
5.0000000
2.2000000
0.4000000
1.5000000
1.9000000
2.3000000
2.5000000
3.7000000
3.7000000
1.2000000
1.2000000
2.3000000
1.6000000

9.9000000
10.0000000
5.7000000
8.6000000
8.3000000
6.9000000
8.4000000
8.2000000
10.0000000
8.4000000
9.2000000
6.4000000
6.9000000
5.5000000

98

The SAS System

08:51 Monday, December 17, 2012

The CONTENTS Procedure


Data Set Name

WORK.MANALYSICS

Observations

127

Member Type

DATA

Variables

14

Engine

V9

Indexes

Created

Monday, December 17, 2012 10:55:39 AM Observation Length

Last Modified

Monday, December 17, 2012 10:55:39 AM Deleted Observations 0

112

Protection

Compressed

NO

Data Set Type

Sorted

NO

Label
Data Representation

WINDOWS_64

Encoding

wlatin1 Western (Windows)

Engine/Host Dependent Information


Data Set Page Size

12288

Number of Data Set Pages

First Data Page

Max Obs per Page

109

Obs in First Data Page

86

Number of Data Set


Repairs

Filename

C:\DOCUME~1\mphs\LOCALS~1\Temp\SAS Temporary
Files\_TD3892_OPTIVAL_\manalysics.sas7bdat

Release Created

9.0301M0

Host Created

X64_PRO

Alphabetic List of Variables and Attributes


# Variable

Type Len Format Informat

6 Advertising

Num

8 BEST12. BEST32.

9 Competitive_Pricing

Num

8 BEST12. BEST32.

5 Complaint_Resolution Num

8 BEST12. BEST32.

1 Customer_Satisfaction Num

8 BEST12. BEST32.

14 Delivery_Speed

Num

8 BEST12. BEST32.

3 E_Commerce

Num

8 BEST12. BEST32.

12 Order_Billing

Num

8 BEST12. BEST32.

11 Packaging

Num

8 BEST12. BEST32.

13 Price_Flexibility

Num

8 BEST12. BEST32.

99

The SAS System

08:51 Monday, December 17, 2012

The CONTENTS Procedure


Alphabetic List of Variables and Attributes
# Variable

Type Len Format Informat

7 Product_Line

Num

8 BEST12. BEST32.

2 Product_Quality

Num

8 BEST12. BEST32.

8 Salesforce_Image

Num

8 BEST12. BEST32.

4 Technical_Support

Num

8 BEST12. BEST32.

Num

8 BEST12. BEST32.

10 Warranty_Claims

100

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Customer_Satisfaction Frequency

Percent

Cumulative Cumulative
Frequency
Percent

4.8

5.51

5.51

3.15

11

8.66

5.2

1.57

13

10.24

5.4

7.09

22

17.32

5.5

2.36

25

19.69

5.7

3.15

29

22.83

5.8

2.36

32

25.20

3.94

37

29.13

6.1

2.36

40

31.50

6.3

4.72

46

36.22

6.4

11

8.66

57

44.88

6.6

1.57

59

46.46

6.8

2.36

62

48.82

5.51

69

54.33

7.1

6.30

77

60.63

7.3

4.72

83

65.35

7.4

6.30

91

71.65

7.6

4.72

97

76.38

7.9

3.15

101

79.53

1.57

103

81.10

8.2

5.51

110

86.61

8.4

0.79

111

87.40

8.6

3.94

116

91.34

8.7

3.94

121

95.28

8.9

1.57

123

96.85

0.79

124

97.64

9.8

1.57

126

99.21

9.9

0.79

127

100.00

101

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Product_Quality Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.57

1.57

5.1

0.79

2.36

5.5

1.57

3.94

5.6

1.57

5.51

5.7

1.57

7.09

5.8

1.57

11

8.66

5.9

0.79

12

9.45

1.57

14

11.02

6.1

1.57

16

12.60

6.2

1.57

18

14.17

6.3

0.79

19

14.96

6.4

5.51

26

20.47

6.5

0.79

27

21.26

6.6

1.57

29

22.83

6.7

4.72

35

27.56

6.9

1.57

37

29.13

0.79

38

29.92

7.1

3.15

42

33.07

7.2

1.57

44

34.65

7.3

0.79

45

35.43

7.4

1.57

47

37.01

7.6

4.72

53

41.73

7.7

3.94

58

45.67

7.8

1.57

60

47.24

7.9

2.36

63

49.61

1.57

65

51.18

8.1

1.57

67

52.76

8.2

3.15

71

55.91

8.3

3.15

75

59.06

8.5

2.36

78

61.42

8.6

3.94

83

65.35

8.7

4.72

89

70.08

8.8

1.57

91

71.65

102

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Product_Quality Frequency

Percent

Cumulative Cumulative
Frequency
Percent

3.15

95

74.80

9.1

3.15

99

77.95

9.2

3.15

103

81.10

9.3

1.57

105

82.68

9.4

4.72

111

87.40

9.5

0.79

112

88.19

9.6

3.15

116

91.34

9.7

3.15

120

94.49

9.9

4.72

126

99.21

10

0.79

127

100.00

103

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

E_Commerce Frequency

Percent

Cumulative Cumulative
Frequency
Percent

2.2

1.57

1.57

2.4

0.79

2.36

2.5

4.72

7.09

2.6

1.57

11

8.66

2.7

0.79

12

9.45

2.8

2.36

15

11.81

2.9

0.79

16

12.60

3.94

21

16.54

3.2

6.30

29

22.83

3.3

4.72

35

27.56

3.4

11

8.66

46

36.22

3.5

1.57

48

37.80

3.6

19

14.96

67

52.76

3.7

7.09

76

59.84

3.8

3.94

81

63.78

3.9

4.72

87

68.50

2.36

90

70.87

4.1

6.30

98

77.17

4.2

2.36

101

79.53

4.3

3.15

105

82.68

4.5

2.36

108

85.04

4.7

1.57

110

86.61

4.8

1.57

112

88.19

4.9

3.15

116

91.34

2.36

119

93.70

5.1

1.57

121

95.28

5.5

1.57

123

96.85

5.6

0.79

124

97.64

5.7

2.36

127

100.00

104

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Technical_Support Frequency

Percent

Cumulative Cumulative
Frequency
Percent

0.4

0.79

0.79

0.5

0.79

1.57

1.2

0.79

2.36

1.3

0.79

3.15

1.5

0.79

3.94

2.1

0.79

4.72

2.5

1.57

6.30

2.6

0.79

7.09

2.7

1.57

11

8.66

2.8

0.79

12

9.45

3.94

17

13.39

3.2

0.79

18

14.17

3.3

1.57

20

15.75

3.4

1.57

22

17.32

3.5

1.57

24

18.90

3.7

1.57

26

20.47

3.8

1.57

28

22.05

3.9

1.57

30

23.62

4.1

2.36

33

25.98

4.3

2.36

36

28.35

4.4

2.36

39

30.71

4.5

1.57

41

32.28

4.6

1.57

43

33.86

4.7

2.36

46

36.22

4.8

3.15

50

39.37

4.9

3.94

55

43.31

0.79

56

44.09

5.1

3.15

60

47.24

5.2

3.15

64

50.39

5.3

4.72

70

55.12

5.4

0.79

71

55.91

5.5

2.36

74

58.27

5.6

2.36

77

60.63

105

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Technical_Support Frequency

Percent

Cumulative Cumulative
Frequency
Percent

5.7

3.15

81

63.78

5.8

2.36

84

66.14

5.9

1.57

86

67.72

1.57

88

69.29

6.1

3.15

92

72.44

6.2

0.79

93

73.23

6.3

2.36

96

75.59

6.4

2.36

99

77.95

6.5

1.57

101

79.53

6.6

2.36

104

81.89

6.7

3.94

109

85.83

6.8

1.57

111

87.40

6.9

1.57

113

88.98

1.57

115

90.55

7.2

2.36

118

92.91

7.3

0.79

119

93.70

7.4

1.57

121

95.28

7.5

0.79

122

96.06

7.7

0.79

123

96.85

7.9

1.57

125

98.43

8.5

0.79

126

99.21

8.6

0.79

127

100.00

106

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Complaint_Resolution Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.5

0.79

0.79

2.6

1.57

2.36

0.79

3.15

3.2

1.57

4.72

3.3

0.79

5.51

3.4

1.57

7.09

3.6

0.79

10

7.87

3.7

3.15

14

11.02

3.8

0.79

15

11.81

3.9

2.36

18

14.17

5.51

25

19.69

4.1

2.36

28

22.05

4.2

3.15

32

25.20

4.3

0.79

33

25.98

4.4

2.36

36

28.35

4.5

1.57

38

29.92

4.6

1.57

40

31.50

4.7

3.15

44

34.65

4.8

3.94

49

38.58

4.9

2.36

52

40.94

1.57

54

42.52

5.1

3.94

59

46.46

5.2

1.57

61

48.03

5.3

4.72

67

52.76

5.4

3.15

71

55.91

5.5

5.51

78

61.42

5.6

2.36

81

63.78

5.7

1.57

83

65.35

5.8

3.94

88

69.29

5.9

3.15

92

72.44

2.36

95

74.80

6.1

3.94

100

78.74

6.2

3.94

105

82.68

107

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Complaint_Resolution Frequency

Percent

Cumulative Cumulative
Frequency
Percent

6.3

1.57

107

84.25

6.4

3.15

111

87.40

6.6

3.94

116

91.34

6.7

1.57

118

92.91

6.9

0.79

119

93.70

1.57

121

95.28

7.1

1.57

123

96.85

7.3

0.79

124

97.64

7.4

0.79

125

98.43

7.6

0.79

126

99.21

8.3

0.79

127

100.00

108

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Advertising Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.9

0.79

0.79

2.1

0.79

1.57

2.2

3.15

4.72

2.3

3.15

10

7.87

2.4

3.94

15

11.81

2.6

2.36

18

14.17

2.7

2.36

21

16.54

2.8

1.57

23

18.11

2.9

1.57

25

19.69

3.15

29

22.83

3.1

2.36

32

25.20

3.2

3.15

36

28.35

3.3

5.51

43

33.86

3.4

2.36

46

36.22

3.5

3.15

50

39.37

3.6

2.36

53

41.73

3.7

1.57

55

43.31

3.8

2.36

58

45.67

3.9

1.57

60

47.24

3.94

65

51.18

4.1

3.15

69

54.33

4.2

3.15

73

57.48

4.3

2.36

76

59.84

4.4

1.57

78

61.42

4.5

0.79

79

62.20

4.6

2.36

82

64.57

4.7

3.15

86

67.72

4.8

3.94

91

71.65

4.9

1.57

93

73.23

1.57

95

74.80

5.1

3.94

100

78.74

5.2

3.15

104

81.89

5.3

3.94

109

85.83

109

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Advertising Frequency

Percent

Cumulative Cumulative
Frequency
Percent

5.4

1.57

111

87.40

5.5

1.57

113

88.98

5.6

3.15

117

92.13

5.8

3.94

122

96.06

5.9

0.79

123

96.85

6.1

0.79

124

97.64

6.5

1.57

126

99.21

6.9

0.79

127

100.00

110

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Product_Line Frequency

Percent

Cumulative Cumulative
Frequency
Percent

2.3

0.79

0.79

2.9

1.57

2.36

3.3

1.57

3.94

3.4

1.57

5.51

3.6

1.57

7.09

3.9

2.36

12

9.45

4.2

4.72

18

14.17

4.4

0.79

19

14.96

4.6

3.15

23

18.11

4.7

5.51

30

23.62

4.8

2.36

33

25.98

4.9

2.36

36

28.35

1.57

38

29.92

5.1

3.15

42

33.07

5.2

2.36

45

35.43

5.3

3.94

50

39.37

5.4

3.15

54

42.52

5.5

1.57

56

44.09

5.6

1.57

58

45.67

5.7

6.30

66

51.97

5.8

0.79

67

52.76

5.9

3.15

71

55.91

4.72

77

60.63

6.1

2.36

80

62.99

6.2

0.79

81

63.78

6.3

3.15

85

66.93

6.4

1.57

87

68.50

6.5

2.36

90

70.87

6.6

1.57

92

72.44

6.8

2.36

95

74.80

6.9

1.57

97

76.38

1.57

99

77.95

7.1

0.79

100

78.74

111

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Product_Line Frequency

Percent

Cumulative Cumulative
Frequency
Percent

7.2

2.36

103

81.10

7.3

3.15

107

84.25

7.4

2.36

110

86.61

7.5

2.36

113

88.98

7.6

2.36

116

91.34

7.7

1.57

118

92.91

7.8

1.57

120

94.49

7.9

0.79

121

95.28

8.1

0.79

122

96.06

8.2

1.57

124

97.64

8.3

0.79

125

98.43

8.4

1.57

127

100.00

112

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Salesforce_Image Frequency

Percent

Cumulative Cumulative
Frequency
Percent

2.5

0.79

0.79

2.9

1.57

2.36

0.79

3.15

3.1

0.79

3.94

3.3

0.79

4.72

3.4

1.57

6.30

3.5

0.79

7.09

3.7

0.79

10

7.87

3.8

1.57

12

9.45

0.79

13

10.24

4.2

1.57

15

11.81

4.3

0.79

16

12.60

4.5

14

11.02

30

23.62

4.6

5.51

37

29.13

4.7

7.09

46

36.22

4.8

12

9.45

58

45.67

4.9

4.72

64

50.39

4.72

70

55.12

5.1

3.15

74

58.27

5.2

1.57

76

59.84

5.3

2.36

79

62.20

5.4

3.15

83

65.35

5.5

1.57

85

66.93

5.6

1.57

87

68.50

5.7

3.15

91

71.65

5.8

3.15

95

74.80

5.9

3.15

99

77.95

3.94

104

81.89

6.1

3.15

108

85.04

6.2

0.79

109

85.83

6.4

1.57

111

87.40

6.6

1.57

113

88.98

6.7

1.57

115

90.55

113

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Salesforce_Image Frequency

Percent

Cumulative Cumulative
Frequency
Percent

6.8

0.79

116

91.34

6.9

0.79

117

92.13

1.57

119

93.70

7.1

1.57

121

95.28

7.8

3.15

125

98.43

8.2

1.57

127

100.00

114

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Competitive_Pricing Frequency

Percent

Cumulative Cumulative
Frequency
Percent

3.7

1.57

1.57

3.8

3.15

4.72

4.4

1.57

6.30

4.5

3.15

12

9.45

4.6

0.79

13

10.24

4.7

0.79

14

11.02

4.8

1.57

16

12.60

4.9

1.57

18

14.17

1.57

20

15.75

5.2

4.72

26

20.47

5.3

1.57

28

22.05

5.4

0.79

29

22.83

5.6

1.57

31

24.41

5.8

1.57

33

25.98

5.9

1.57

35

27.56

1.57

37

29.13

6.2

3.94

42

33.07

6.3

3.94

47

37.01

6.6

1.57

49

38.58

6.7

2.36

52

40.94

6.8

10

7.87

62

48.82

6.9

1.57

64

50.39

7.1

2.36

67

52.76

7.2

2.36

70

55.12

7.3

3.15

74

58.27

7.4

0.79

75

59.06

7.6

2.36

78

61.42

7.7

3.94

83

65.35

7.8

1.57

85

66.93

7.9

1.57

87

68.50

2.36

90

70.87

8.2

3.94

95

74.80

8.3

0.79

96

75.59

115

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Competitive_Pricing Frequency

Percent

Cumulative Cumulative
Frequency
Percent

8.4

4.72

102

80.31

8.5

1.57

104

81.89

8.7

1.57

106

83.46

8.8

2.36

109

85.83

8.9

0.79

110

86.61

1.57

112

88.19

9.1

3.15

116

91.34

9.2

1.57

118

92.91

9.3

1.57

120

94.49

9.6

0.79

121

95.28

9.7

1.57

123

96.85

9.9

1.57

125

98.43

10

1.57

127

100.00

116

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Warranty_Claims Frequency

Percent

Cumulative Cumulative
Frequency
Percent

3.7

0.79

0.79

3.8

0.79

1.57

3.9

0.79

2.36

4.1

0.79

3.15

4.3

2.36

5.51

4.5

1.57

7.09

4.7

2.36

12

9.45

4.8

0.79

13

10.24

4.9

3.15

17

13.39

1.57

19

14.96

5.1

1.57

21

16.54

5.2

2.36

24

18.90

5.3

1.57

26

20.47

5.4

10

7.87

36

28.35

5.5

3.15

40

31.50

5.6

1.57

42

33.07

5.7

3.94

47

37.01

5.8

10

7.87

57

44.88

5.9

3.94

62

48.82

2.36

65

51.18

6.1

6.30

73

57.48

6.2

4.72

79

62.20

6.3

2.36

82

64.57

6.4

6.30

90

70.87

6.5

7.09

99

77.95

6.6

3.94

104

81.89

6.7

5.51

111

87.40

6.8

1.57

113

88.98

6.9

0.79

114

89.76

1.57

116

91.34

7.1

1.57

118

92.91

7.2

0.79

119

93.70

7.3

3.94

124

97.64

117

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Warranty_Claims Frequency

Percent

Cumulative Cumulative
Frequency
Percent

7.4

0.79

125

98.43

7.5

0.79

126

99.21

8.4

0.79

127

100.00

118

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Packaging Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.2

0.79

0.79

1.7

0.79

1.57

2.4

0.79

2.36

2.5

0.79

3.15

2.7

0.79

3.94

2.8

1.57

5.51

2.9

1.57

7.09

0.79

10

7.87

3.1

1.57

12

9.45

3.4

1.57

14

11.02

3.5

2.36

17

13.39

3.6

5.51

24

18.90

3.7

0.79

25

19.69

3.8

0.79

26

20.47

3.9

3.15

30

23.62

0.79

31

24.41

4.1

2.36

34

26.77

4.2

0.79

35

27.56

4.3

3.94

40

31.50

4.4

3.15

44

34.65

4.5

1.57

46

36.22

4.6

1.57

48

37.80

4.7

1.57

50

39.37

4.8

1.57

52

40.94

4.9

1.57

54

42.52

2.36

57

44.88

5.1

3.94

62

48.82

5.2

4.72

68

53.54

5.3

2.36

71

55.91

5.4

2.36

74

58.27

5.6

2.36

77

60.63

5.7

1.57

79

62.20

5.8

0.79

80

62.99

119

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Packaging Frequency

Percent

Cumulative Cumulative
Frequency
Percent

5.9

2.36

83

65.35

3.94

88

69.29

6.1

1.57

90

70.87

6.2

4.72

96

75.59

6.3

1.57

98

77.17

6.4

2.36

101

79.53

6.5

4.72

107

84.25

6.6

0.79

108

85.04

6.8

1.57

110

86.61

6.9

0.79

111

87.40

2.36

114

89.76

7.1

1.57

116

91.34

7.2

2.36

119

93.70

7.4

1.57

121

95.28

7.5

0.79

122

96.06

7.6

1.57

124

97.64

0.79

125

98.43

8.6

0.79

126

99.21

9.2

0.79

127

100.00

120

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Order_Billing Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.2

0.79

0.79

1.57

2.36

2.4

1.57

3.94

2.5

0.79

4.72

2.6

1.57

6.30

2.7

0.79

7.09

2.8

0.79

10

7.87

2.9

1.57

12

9.45

2.36

15

11.81

3.1

3.15

19

14.96

3.2

3.15

23

18.11

3.3

2.36

26

20.47

3.4

0.79

27

21.26

3.5

1.57

29

22.83

3.6

2.36

32

25.20

3.7

3.15

36

28.35

3.8

1.57

38

29.92

3.9

0.79

39

30.71

6.30

47

37.01

4.1

4.72

53

41.73

4.2

2.36

56

44.09

4.3

11

8.66

67

52.76

4.4

6.30

75

59.06

4.5

4.72

81

63.78

4.6

6.30

89

70.08

4.7

7.09

98

77.17

4.8

2.36

101

79.53

4.9

0.79

102

80.31

3.94

107

84.25

5.1

3.15

111

87.40

5.2

2.36

114

89.76

5.4

0.79

115

90.55

5.5

1.57

117

92.13

121

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Order_Billing Frequency

Percent

Cumulative Cumulative
Frequency
Percent

5.6

2.36

120

94.49

5.7

1.57

122

96.06

5.8

0.79

123

96.85

5.9

1.57

125

98.43

0.79

126

99.21

6.4

0.79

127

100.00

122

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Price_Flexibility Frequency

Percent

Cumulative Cumulative
Frequency
Percent

2.3

0.79

0.79

2.5

0.79

1.57

2.6

3.15

4.72

2.7

0.79

5.51

2.8

1.57

7.09

2.9

2.36

12

9.45

3.94

17

13.39

3.1

3.15

21

16.54

3.3

0.79

22

17.32

3.4

4.72

28

22.05

3.5

6.30

36

28.35

3.6

3.15

40

31.50

3.7

5.51

47

37.01

3.8

1.57

49

38.58

3.9

3.94

54

42.52

3.94

59

46.46

4.1

5.51

66

51.97

4.2

2.36

69

54.33

4.3

3.94

74

58.27

4.4

0.79

75

59.06

4.5

3.94

80

62.99

4.6

3.15

84

66.14

4.7

2.36

87

68.50

4.8

1.57

89

70.08

4.9

3.94

94

74.02

5.1

1.57

96

75.59

5.2

0.79

97

76.38

5.3

1.57

99

77.95

5.4

1.57

101

79.53

5.5

1.57

103

81.10

5.6

1.57

105

82.68

5.8

4.72

111

87.40

1.57

113

88.98

123

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Price_Flexibility Frequency

Percent

Cumulative Cumulative
Frequency
Percent

6.1

1.57

115

90.55

6.2

2.36

118

92.91

6.3

2.36

121

95.28

6.5

0.79

122

96.06

6.6

1.57

124

97.64

6.7

1.57

126

99.21

6.9

0.79

127

100.00

124

The SAS System

08:51 Monday, December 17, 2012

The FREQ Procedure

Delivery_Speed Frequency

Percent

Cumulative Cumulative
Frequency
Percent

1.6

1.57

1.57

0.79

2.36

2.1

0.79

3.15

2.4

1.57

4.72

2.5

3.15

10

7.87

2.6

1.57

12

9.45

2.7

1.57

14

11.02

2.8

1.57

16

12.60

2.9

1.57

18

14.17

5.51

25

19.69

3.1

5.51

32

25.20

3.2

1.57

34

26.77

3.3

2.36

37

29.13

3.4

1.57

39

30.71

3.5

7.09

48

37.80

3.6

2.36

51

40.16

3.7

6.30

59

46.46

3.8

2.36

62

48.82

3.9

10

7.87

72

56.69

7.09

81

63.78

4.1

1.57

83

65.35

4.2

11

8.66

94

74.02

4.3

3.94

99

77.95

4.4

4.72

105

82.68

4.5

6.30

113

88.98

4.6

4.72

119

93.70

4.7

0.79

120

94.49

4.8

0.79

121

95.28

4.9

3.15

125

98.43

5.2

0.79

126

99.21

5.5

0.79

127

100.00

125

The SAS System

08:51 Monday, December 17, 2012

126

The CORR Procedure


14
Variables:

Customer_Satisfaction Product_Quality
E_Commerce
Technical_Support Complaint_Resolution Advertising
Product_Line
Salesforce_Image
Competitive_Pricing Warranty_Claims
Packaging
Order_Billing
Price_Flexibility Delivery_Speed

Simple Statistics
Variable

Mean Std Dev

Sum Minimum Maximum

Customer_Satisfaction 127 6.85039

1.23782 870.00000

4.80000

9.90000

Product_Quality

127 7.87165

1.34889 999.70000

5.00000

10.00000

E_Commerce

127 3.74409

0.77128 475.50000

2.20000

5.70000

Technical_Support

127 5.09843

1.64012 647.50000

0.40000

8.60000

Complaint_Resolution

127 5.18740

1.17277 658.80000

1.50000

8.30000

Advertising

127 4.04567

1.16692 513.80000

1.90000

6.90000

Product_Line

127 5.78740

1.34943 735.00000

2.30000

8.40000

Salesforce_Image

127 5.19764

1.10162 660.10000

2.50000

8.20000

Competitive_Pricing

127 6.97087

1.64457 885.30000

3.70000

10.00000

Warranty_Claims

127 5.93465

0.84603 753.70000

3.70000

8.40000

Packaging

127 5.16693

1.48083 656.20000

1.20000

9.20000

Order_Billing

127 4.19921

0.92569 533.30000

1.20000

6.40000

Price_Flexibility

127 4.33465

1.13294 550.50000

2.30000

6.90000

Delivery_Speed

127 3.73150

0.74851 473.90000

1.60000

5.50000

The SAS System

08:51 Monday, December 17, 2012

The CORR Procedure


Pearson Correlation Coefficients, N = 127
Prob > |r| under H0: Rho=0
Customer_Satisfaction Product_Quality E_Commerce Technical_Support
Customer_Satisfaction

1.00000

0.54202
<.0001

0.28013
0.0014

0.15309
0.0857

Product_Quality

0.54202
<.0001

1.00000

-0.07309
0.4141

0.05128
0.5669

E_Commerce

0.28013
0.0014

-0.07309
0.4141

1.00000

0.00802
0.9287

Technical_Support

0.15309
0.0857

0.05128
0.5669

0.00802
0.9287

1.00000

Complaint_Resolution

0.59510
<.0001

0.11973
0.1800

0.18040
0.0424

0.20382
0.0215

Advertising

0.33087
0.0001

-0.08292
0.3540

0.50012
<.0001

-0.04587
0.6086

Product_Line

0.68078
<.0001

0.53418
<.0001

0.10036
0.2616

0.14479
0.1043

Salesforce_Image

0.42892
<.0001

-0.17251
0.0525

0.78056
<.0001

0.07322
0.4133

-0.36723
<.0001

-0.45406
<.0001

0.12209
0.1715

-0.03121
0.7276

Warranty_Claims

0.19006
0.0323

0.04545
0.6119

0.05785
0.5183

0.84814
<.0001

Packaging

0.11223
0.2090

0.09560
0.2850

-0.09301
0.2983

-0.10789
0.2273

Order_Billing

0.57929
<.0001

0.14623
0.1009

0.26317
0.0028

0.13476
0.1309

Price_Flexibility

-0.00635
0.9435

-0.49365
<.0001

0.18007
0.0428

0.00917
0.9185

Delivery_Speed

0.65502
<.0001

0.12234
0.1706

0.26015
0.0031

0.13412
0.1328

Competitive_Pricing

127

The SAS System

08:51 Monday, December 17, 2012

128

The CORR Procedure


Pearson Correlation Coefficients, N = 127
Prob > |r| under H0: Rho=0
Complaint_Resolution Advertising Product_Line Salesforce_Image Competitive_Pricing
Customer_Satisfaction

0.59510
<.0001

0.33087
0.0001

0.68078
<.0001

0.42892
<.0001

-0.36723
<.0001

Product_Quality

0.11973
0.1800

-0.08292
0.3540

0.53418
<.0001

-0.17251
0.0525

-0.45406
<.0001

E_Commerce

0.18040
0.0424

0.50012
<.0001

0.10036
0.2616

0.78056
<.0001

0.12209
0.1715

Technical_Support

0.20382
0.0215

-0.04587
0.6086

0.14479
0.1043

0.07322
0.4133

-0.03121
0.7276

Complaint_Resolution

1.00000

0.24388
0.0057

0.57015
<.0001

0.24969
0.0046

-0.07986
0.3721

Advertising

0.24388
0.0057

1.00000

0.10470
0.2414

0.62210
<.0001

0.05194
0.5620

Product_Line

0.57015
<.0001

0.10470
0.2414

1.00000

0.07408
0.4078

-0.50002
<.0001

Salesforce_Image

0.24969
0.0046

0.62210
<.0001

0.07408
0.4078

1.00000

0.11250
0.2079

-0.07986
0.3721

0.05194
0.5620

-0.50002
<.0001

0.11250
0.2079

1.00000

0.15114
0.0898

-0.05001
0.5766

0.17168
0.0536

0.14128
0.1131

-0.03897
0.6636

-0.02428
0.7864

0.06091
0.4963

0.04086
0.6483

0.01883
0.8336

-0.14695
0.0992

Order_Billing

0.74961
<.0001

0.26791
0.0023

0.47123
<.0001

0.31901
0.0003

-0.12055
0.1770

Price_Flexibility

0.41254
<.0001

0.26630
0.0025

-0.35313
<.0001

0.26848
0.0023

0.45040
<.0001

Delivery_Speed

0.87752
<.0001

0.30955
0.0004

0.65060
<.0001

0.31810
0.0003

-0.11627
0.1930

Competitive_Pricing
Warranty_Claims
Packaging

The SAS System

08:51 Monday, December 17, 2012

The CORR Procedure


Pearson Correlation Coefficients, N = 127
Prob > |r| under H0: Rho=0
Warranty_Claims Packaging Order_Billing Price_Flexibility Delivery_Speed
Customer_Satisfaction

0.19006
0.0323

0.11223
0.2090

0.57929
<.0001

-0.00635
0.9435

0.65502
<.0001

Product_Quality

0.04545
0.6119

0.09560
0.2850

0.14623
0.1009

-0.49365
<.0001

0.12234
0.1706

E_Commerce

0.05785
0.5183

-0.09301
0.2983

0.26317
0.0028

0.18007
0.0428

0.26015
0.0031

Technical_Support

0.84814
<.0001

-0.10789
0.2273

0.13476
0.1309

0.00917
0.9185

0.13412
0.1328

Complaint_Resolution

0.15114
0.0898

-0.02428
0.7864

0.74961
<.0001

0.41254
<.0001

0.87752
<.0001

-0.05001
0.5766

0.06091
0.4963

0.26791
0.0023

0.26630
0.0025

0.30955
0.0004

Product_Line

0.17168
0.0536

0.04086
0.6483

0.47123
<.0001

-0.35313
<.0001

0.65060
<.0001

Salesforce_Image

0.14128
0.1131

0.01883
0.8336

0.31901
0.0003

0.26848
0.0023

0.31810
0.0003

-0.03897
0.6636

-0.14695
0.0992

-0.12055
0.1770

0.45040
<.0001

-0.11627
0.1930

1.00000

-0.09524
0.2868

0.13188
0.1394

-0.03513
0.6950

0.12785
0.1520

-0.09524
0.2868

1.00000

0.05828
0.5151

0.02855
0.7500

0.04949
0.5805

0.13188
0.1394

0.05828
0.5151

1.00000

0.38173
<.0001

0.77239
<.0001

Price_Flexibility

-0.03513
0.6950

0.02855
0.7500

0.38173
<.0001

1.00000

0.46300
<.0001

Delivery_Speed

0.12785
0.1520

0.04949
0.5805

0.77239
<.0001

0.46300
<.0001

1.00000

Advertising

Competitive_Pricing
Warranty_Claims
Packaging
Order_Billing

129

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

127

Number of Observations Used

127

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 156.07749

Error

113

36.97999

Mean
Square F Value Pr > F
12.00596

36.69

<.0001

0.32726

Corrected Total 126 193.05748

Root MSE

0.57206 R-Square 0.8085

Dependent Mean

6.85039 Adj R-Sq

Coeff Var

8.35081

0.7864

Parameter Estimates
Parameter Standard
Standardized Variance
Estimate
Error t Value Pr > |t|
Estimate Inflation

Variable

DF

Intercept

-2.36221

1.06015

-2.23

0.0278

Product_Quality

0.44947

0.05143

8.74

<.0001

0.48980

1.85294

E_Commerce

-0.36291

0.11073

-3.28

0.0014

-0.22613

2.80811

Technical_Support

-0.03760

0.06074

-0.62

0.5372

-0.04981

3.82146

Complaint_Resolution

0.08991

0.09816

0.92

0.3616

0.08518

5.10216

Advertising

0.00261

0.05904

0.04

0.9649

0.00246

1.82762

Product_Line

0.34606

0.22496

1.54

0.1268

0.37727

35.48140

Salesforce_Image

0.63554

0.09067

7.01

<.0001

0.56561

3.84150

Competitive_Pricing

-0.07330

0.03956

-1.85

0.0665

-0.09739

1.62988

Warranty_Claims

0.09770

0.11879

0.82

0.4126

0.06678

3.88904

Packaging

-0.00191

0.03670

-0.05

0.9585

-0.00229

1.13691

Order_Billing

0.05436

0.09248

0.59

0.5578

0.04065

2.82177

Price_Flexibility

0.28186

0.23613

1.19

0.2351

0.25798

27.55410

Delivery_Speed

-0.01796

0.45170

-0.04

0.9684

-0.01086

44.01362

130

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Durbin-Watson D
Number of Observations

2.091
127

1st Order Autocorrelation -0.052

131

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction

0.5

0.0
-0.5
-1.0

RStudent

1.0

RStudent

Residual

Fit Diagnostics for Customer_Satisfaction

0
-1
-2

0
-1
-2

-1.5
5

Predicted Value

0.1

0.2

0.5
0.0
-0.5
-1.0

0.06

9
8

Cook's D

1.0

7
6

0.04
0.02

-1.5

0.00
-2

-1

Quantile

10

Predicted Value
FitMean

30

50

20

Residual

Observations
127
Parameters
14
Error DF
113
MSE
0.3273
R-Square
0.8085
Adj R-Square 0.7864

1
0

10

-1
-2

0
-1.65 -0.75

0.15

Residual

1.05

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

100

Observation

Percent

0.3

Leverage

10

Customer_Satisfaction

1.5

Residual

Predicted Value

132

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
5

10

Product_Quality

E_Commerce

Technical_Support

1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Complaint_Resolution

Advertising

Product_Line

133

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Packaging

Order_Billing

Price_Flexibility

134

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Delivery_Speed

135

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

127

Number of Observations Used

127

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 156.07749

Error

113

36.97999

Mean
Square F Value Pr > F
12.00596

36.69

<.0001

0.32726

Corrected Total 126 193.05748

Root MSE

0.57206 R-Square 0.8085

Dependent Mean

6.85039 Adj R-Sq

Coeff Var

8.35081

0.7864

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-2.36221

1.06015

-2.23

0.0278

Product_Quality

0.44947

0.05143

8.74

<.0001

E_Commerce

-0.36291

0.11073

-3.28

0.0014

Technical_Support

-0.03760

0.06074

-0.62

0.5372

Complaint_Resolution

0.08991

0.09816

0.92

0.3616

Advertising

0.00261

0.05904

0.04

0.9649

Product_Line

0.34606

0.22496

1.54

0.1268

Salesforce_Image

0.63554

0.09067

7.01

<.0001

Competitive_Pricing

-0.07330

0.03956

-1.85

0.0665

Warranty_Claims

0.09770

0.11879

0.82

0.4126

Packaging

-0.00191

0.03670

-0.05

0.9585

Order_Billing

0.05436

0.09248

0.59

0.5578

Price_Flexibility

0.28186

0.23613

1.19

0.2351

Delivery_Speed

-0.01796

0.45170

-0.04

0.9684

136

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction

0.5

0.0
-0.5
-1.0

RStudent

1.0

RStudent

Residual

Fit Diagnostics for Customer_Satisfaction

0
-1
-2

0
-1
-2

-1.5
5

Predicted Value

0.1

0.2

0.5
0.0
-0.5
-1.0

0.06

9
8

Cook's D

1.0

7
6

0.04
0.02

-1.5

0.00
-2

-1

Quantile

10

Predicted Value
FitMean

30

50

20

Residual

Observations
127
Parameters
14
Error DF
113
MSE
0.3273
R-Square
0.8085
Adj R-Square 0.7864

1
0

10

-1
-2

0
-1.65 -0.75

0.15

Residual

1.05

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

100

Observation

Percent

0.3

Leverage

10

Customer_Satisfaction

1.5

Residual

Predicted Value

137

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
5

10

Product_Quality

E_Commerce

Technical_Support

1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Complaint_Resolution

Advertising

Product_Line

138

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Packaging

Order_Billing

Price_Flexibility

139

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0
-1.5
2

Delivery_Speed

140

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


30

5.5

2.5

4.7

7.1

33

5.7

8.2

2.7

3.7

7.4

46

7.1

9.9

6.8

72

6.1

7.7

4.7

4.1

5.4

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


30

3.6

7.7

5.2

5.1

3.9

33

2.7

7.9

3.1

5.3

5.3

46

5.4

5.9

4.8

4.9

7.3

7.6

72

4.3

5.2

7.7

5.3

7.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

30

4.3

4.2

4.7

6.81136 -1.31136 0.065794

33

4.5

4.3

4.9

7.06923 -1.36923 0.072278

46

3.1

4.3

3.8

7.95085 -0.85085 0.042548

72

5.1

4.7

3.7

7.45863 -1.35863 0.041200

141

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


1

8.2

8.5

3.9

2.5

5.9

7.1

3.4

5.2

4.6

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

5.8

3.6

5.1

6.7

6.1

4.9

6.3

3.9

7.6

9.2

3.9

5.7

5.5

6.4

5.7

6.7

7.6

9.1

4.5

3.6

6.4

10

5.4

5.2

3.8

7.1

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


1

4.8

4.9

6.8

4.7

4.3

2.2

4.5

6.8

6.1

4.5

4.3

3.7

8.5

5.1

9.5

4.6

3.6

5.1

6.9

5.4

4.8

3.7

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

2.4

8.4

4.8

7.1

6.7

3.3

5.5

5.1

6.2

6.7

5.4

5.3

5.3

7.1

8.4

5.8

6.7

10

3.9

4.3

8.4

7.1

4.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

5.1

3.7

7.41694

0.78306 0.013627

4.5

3.5

3.5

6.71493

0.38507 0.002000

3.6

4.7

3.3

5.17725 -0.47725 0.010983

4.3

6.3

3.7

5.86703

0.43297 0.003671

4.4

6.1

4.6

6.89235

0.10765 0.000308

4.9

3.2

5.85261

0.14739 0.000564

4.5

2.6

4.2

7.50477

0.09523 0.000345

4.2

6.2

4.5

6.46582 -0.06582 0.000114

4.5

6.1

4.4

8.63044 -1.03044 0.031701

10

3.3

4.9

3.3

5.23743

0.16257 0.000647

142

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


11

9.9

9.6

5.7

6.8

5.9

12

8.6

3.6

7.4

5.1

13

4.8

4.1

5.3

4.7

14

5.4

3.3

5.4

5.5

15

6.3

8.5

5.7

16

5.4

7.6

3.6

17

6.1

6.9

3.4

8.5

4.3

18

6.4

8.1

2.5

7.2

4.5

19

5.4

6.7

3.7

6.5

5.3

20

7.3

3.3

6.1

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


11

5.4

8.3

7.8

4.5

6.4

6.5

12

3.5

7.3

4.7

3.7

6.7

13

3.5

5.3

5.3

6.5

3.9

14

2.6

4.8

4.2

6.5

5.9

15

2.3

7.6

3.7

4.8

5.8

16

5.1

4.2

4.6

7.7

4.9

7.2

17

4.5

6.4

4.7

5.2

7.7

3.3

18

2.3

5.1

3.8

6.6

6.8

6.1

19

5.3

5.1

4.9

9.2

5.7

4.2

20

5.5

4.6

4.7

8.7

5.9

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

11

4.3

4.3

12

4.8

3.4

7.47739 -0.47739 0.005329

13

4.7

5.3

5.83967 -1.03967 0.021860

14

4.3

5.2

3.7

5.85795 -0.45795 0.003443

15

5.7

3.8

4.4

7.23648 -0.93648 0.026135

16

4.7

5.5

3.5

5.96208 -0.56208 0.009691

17

3.7

2.7

3.3

6.05362

0.04638 0.000082

18

3.5

6.09446

0.30554 0.001640

19

3.5

4.5

3.4

5.99015 -0.59015 0.010230

20

4.7

6.6

4.2

6.87687

9.46292

0.43708 0.008293

0.42313 0.006061

143

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


21

6.3

6.7

5.2

3.9

22

8.7

9.6

4.1

6.2

7.3

23

7.6

8.2

3.6

3.9

6.2

24

6.1

4.9

4.8

25

8.3

3.4

3.3

5.5

26

7.6

5.1

5.1

6.6

6.9

27

7.1

10

4.3

7.1

6.3

28

8.6

7.9

3.9

4.3

5.8

29

5.4

6.7

3.6

5.9

4.2

30

8.7

9.4

2.5

4.8

6.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


21

5.4

6.8

8.4

6.2

22

2.9

7.7

5.5

7.7

6.1

4.4

23

5.8

4.9

5.2

7.1

24

5.1

3.9

6.4

8.2

5.1

6.8

25

3.1

4.6

5.2

9.1

4.1

1.7

26

4.4

5.4

7.8

5.9

7.2

5.2

27

2.9

5.4

4.5

3.8

6.7

3.7

28

4.4

6.9

5.8

4.7

5.2

3.6

29

3.4

4.7

4.8

7.2

5.7

5.3

30

3.2

7.3

4.6

6.3

6.3

9.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

21

2.5

4.3

3.5

6.76624 -0.46624 0.010022

22

5.2

4.6

4.9

8.66844

0.03156 0.000025

23

4.7

6.9

4.5

7.38992

0.21008 0.001475

24

4.5

4.9

3.2

5.85940

0.14060 0.000635

25

4.6

5.8

3.9

6.80512

0.19488 0.001846

26

4.9

6.3

4.5

7.50333

0.09667 0.000458

27

3.5

7.42457 -0.32457 0.007075

28

4.1

4.2

4.3

7.73282

29

3.6

2.8

5.47467 -0.07467 0.000109

30

4.7

4.6

4.6

8.36295

0.86718 0.016845

0.33705 0.003848

144

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


31

6.1

6.9

3.4

5.7

4.4

32

7.3

3.3

3.8

5.8

33

7.4

5.1

4.8

7.7

34

8.2

7.6

3.6

5.2

5.8

35

7.9

9.9

2.8

7.2

6.9

36

6.6

8.7

3.2

8.4

6.1

37

8.4

3.8

6.7

38

6.3

8.8

3.9

3.8

5.1

39

7.7

2.2

6.3

4.5

40

5.4

6.6

3.6

5.8

4.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


31

3.3

6.4

4.7

5.2

6.4

4.4

32

3.2

4.6

4.7

8.7

5.3

4.2

33

4.5

7.2

6.9

9.6

6.4

7.4

34

5.6

6.6

5.4

4.4

6.7

6.4

35

2.6

5.8

3.5

5.4

6.2

36

2.8

7.8

3.8

4.9

7.2

4.5

37

4.5

4.7

5.9

6.7

5.1

4.2

38

4.3

4.7

4.8

5.8

7.2

39

2.4

4.7

3.4

6.2

4.7

40

4.9

4.7

4.8

7.2

6.5

3.9

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

31

3.2

2.7

3.3

6.06541

0.03459 0.000023

32

4.9

6.6

4.2

6.77346

0.52654 0.005892

33

5.7

6.5

5.5

8.54671

0.45329 0.008718

34

4.6

3.9

7.38979

0.81021 0.016267

35

5.6

4.9

7.67111

0.22889 0.002550

36

5.4

3.9

4.5

7.44718 -0.84718 0.019931

37

2.7

3.6

7.41889

38

4.4

3.7

2.9

6.61140 -0.31140 0.003280

39

3.3

3.1

2.6

5.49361

0.50639 0.005866

40

3.5

3.6

2.8

5.37100

0.02900 0.000016

0.58111 0.016265

145

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


41

6.1

5.5

3.7

4.7

5.4

42

5.2

7.5

3.5

3.8

3.5

43

7.9

6.5

4.3

2.7

6.6

44

8.6

9.9

3.7

7.5

4.7

45

8.2

8.5

3.9

5.3

5.5

46

8.9

9.3

3.5

6.3

7.6

47

5.7

7.1

3.4

4.9

4.1

48

7.1

9.9

7.4

4.8

49

7.4

8.7

3.2

6.4

4.9

50

6.6

8.6

2.9

5.8

3.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


41

4.3

5.3

4.9

5.6

2.5

42

2.9

4.1

4.5

7.6

5.1

5.2

43

6.5

6.3

8.7

4.7

6.3

44

5.6

6.7

6.8

7.2

4.6

45

4.9

6.8

5.7

3.6

46

5.5

7.5

5.9

4.6

6.6

3.1

47

5.9

7.8

6.1

3.5

48

5.9

4.8

4.9

5.9

6.9

49

2.4

6.8

4.6

6.8

6.3

5.1

50

2.9

5.6

6.3

6.1

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

41

4.5

5.9

4.3

5.93544

42

5.4

3.4

5.68087 -0.48087 0.004631

43

4.6

5.6

4.6

7.24803

44

4.1

3.4

3.9

8.65307 -0.05307 0.000094

45

4.4

5.1

3.7

7.43488

46

5.2

4.1

4.6

8.95807 -0.05807 0.000114

47

2.6

3.1

2.7

6.13230 -0.43230 0.004046

48

3.2

4.3

3.8

8.02908 -0.92908 0.033669

49

4.3

3.7

7.16005

0.23995 0.001004

50

2.7

6.17132

0.42868 0.002547

0.16456 0.000847

0.65197 0.014238

0.76512 0.007927

146

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


51

5.2

7.5

3.5

4.1

4.5

52

5.2

3.6

1.3

53

8.2

7.7

2.6

6.7

54

7.3

9.1

3.6

5.5

5.4

55

8.2

5.5

5.5

7.7

56

4.8

7.1

4.2

4.1

2.6

57

8.9

9.3

3.5

5.4

7.8

58

7.7

9.3

3.8

4.6

59

7.3

8.6

4.8

5.6

5.3

60

6.3

7.4

3.4

2.6

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


51

3.5

4.1

4.5

7.6

4.9

2.8

52

3.5

4.2

4.9

8.2

4.3

7.6

53

3.5

7.2

4.3

5.9

6.9

7.7

54

4.2

6.2

4.6

8.3

6.5

4.1

55

5.6

5.7

8.2

6.3

7.4

4.9

56

2.1

3.3

4.5

9.9

5.5

3.5

57

4.6

7.5

5.9

4.6

6.4

4.9

58

4.7

6.4

5.5

7.4

5.3

4.8

59

2.3

5.7

6.7

5.8

3.6

60

4.1

4.4

4.8

7.2

4.5

6.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

51

3.4

5.4

3.4

5.85183 -0.65183 0.006640

52

2.4

4.8

3.1

4.70315

0.49685 0.011864

53

5.1

3.9

4.3

7.45755

0.74245 0.018545

54

4.6

4.3

3.9

7.08154

0.21846 0.000723

55

5.5

6.7

4.9

8.00472

0.19528 0.001637

56

2.4

4.43876

0.36124 0.005757

57

4.8

4.1

4.6

9.05443 -0.15443 0.000723

58

3.6

3.2

3.4

7.37553

0.32447 0.001284

59

4.9

3.6

3.6

7.00858

0.29142 0.002515

60

4.2

5.6

3.7

6.34376 -0.04376 0.000024

147

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


61

5.4

8.7

3.2

3.3

3.2

62

6.4

7.8

4.9

5.8

5.3

63

5.4

7.6

3.6

4.8

4.9

64

8.7

9.2

6.5

5.2

65

6.1

7.7

4.7

4.7

4.7

66

8.4

9.5

5.6

0.4

5.5

67

5.8

6.7

3.2

3.4

5.5

68

8.4

9.7

5.5

7.1

69

7.6

8.2

3.6

8.9

5.2

70

8.4

3.8

8.6

4.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


61

3.1

6.1

2.9

5.6

4.3

62

5.2

5.3

7.1

7.9

5.7

63

3.4

4.2

4.6

7.7

6.1

5.1

64

5.2

6.5

6.2

7.3

6.8

8.6

65

5.2

5.2

7.7

5.9

5.4

66

5.6

6.9

6.6

7.6

3.8

4.4

67

2.3

6.3

4.5

5.4

6.5

68

3.4

7.5

6.1

6.7

6.9

5.2

69

4.5

4.9

7.8

4.3

70

3.2

4.7

5.9

6.7

7.9

6.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

61

3.1

2.9

2.5

5.44203 -0.04203 0.000337

62

4.3

4.9

3.9

7.58560 -1.18560 0.016151

63

3.1

5.5

3.5

6.14820 -0.74820 0.009497

64

5.1

4.6

4.2

8.07436

65

4.7

3.7

7.29872 -1.19872 0.013704

66

5.6

4.5

4.4

8.07894

67

3.8

2.6

3.1

6.05184 -0.25184 0.002383

68

3.7

3.4

4.1

8.53974 -0.13974 0.001233

69

4.5

6.9

4.5

7.15872

0.44128 0.011137

70

3.6

7.33461

0.66539 0.012473

0.62564 0.013114

0.32106 0.006255

148

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


71

8.7

9.2

5.9

6.4

72

5.8

7.3

3.6

4.5

4.1

73

6.4

4.1

5.3

4.2

74

6.4

8.1

2.5

3.2

3.9

75

7.2

4.3

4.1

4.2

76

8.6

7.9

3.9

4.1

6.6

77

5.8

7.3

3.6

8.5

78

8.6

3.6

7.5

6.1

79

6.6

3.8

5.1

6.3

80

7.6

2.5

5.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


71

4.9

6.5

6.2

7.3

6.7

8.9

72

5.4

5.2

6.1

5.4

3.7

73

4.8

5.7

4.9

74

4.1

5.1

3.8

6.6

5.4

6.2

75

3.9

3.4

4.7

10

5.5

3.6

76

4.9

6.9

5.8

4.7

6.7

77

3.6

5.2

6.1

7.3

2.9

78

2.9

7.3

4.7

3.7

7.3

5.2

79

3.2

5.3

6.6

8.2

6.4

2.9

80

3.2

7.1

4.2

5.8

5.4

6.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

71

4.2

4.6

4.2

8.35932

72

2.8

3.3

2.9

6.42098 -0.62098 0.008429

73

3.3

3.9

3.1

6.63756 -0.23756 0.000835

74

2.6

3.5

5.92605

0.47395 0.005466

75

3.2

4.1

2.5

4.89068

0.10932 0.000446

76

4.6

4.2

4.3

7.95455

0.64545 0.007041

77

3.3

3.3

2.9

6.38643 -0.58643 0.009621

78

3.4

7.58786 -0.58786 0.006540

79

4.3

4.1

3.3

6.78819 -0.78819 0.031972

80

3.6

3.8

4.2

7.16506

0.34068 0.004010

0.83494 0.021987

149

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


81

7.9

9.4

4.1

5.6

82

4.8

8.3

2.8

2.4

3.1

83

6.4

7.6

3.6

4.5

4.8

84

7.9

9.9

2.8

6.1

5.8

85

7.4

9.1

3.8

4.9

5.1

86

9.9

4.2

1.2

4.1

87

6.6

3.8

4.7

88

7.4

9.1

3.7

3.5

4.7

89

7.6

5.1

5.1

4.4

6.2

90

7.3

8.9

4.3

6.5

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


81

3.4

7.8

4.7

7.6

6.5

82

5.7

2.5

5.2

4.8

4.2

83

2.2

4.6

7.4

6.4

5.3

84

1.5

5.8

3.5

5.4

5.9

6.8

85

3.1

7.5

4.5

7.3

5.7

5.2

86

3.2

5.4

4.5

3.8

4.9

6.2

87

4.5

5.3

6.6

8.2

5.8

3.5

88

4.1

6.3

5.4

7.3

5.9

6.5

89

5.8

5.4

7.8

5.9

5.4

3.9

90

4.3

5.1

6.9

8.2

7.1

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

81

5.1

3.7

4.4

7.68286

82

1.8

2.5

2.1

4.97851 -0.17851 0.007289

83

4.4

5.8

3.9

6.44218 -0.04218 0.000043

84

4.9

7.49550

0.40450 0.005408

85

4.5

3.4

4.2

7.26888

0.13112 0.000381

86

4.1

3.5

6.95908

0.04092 0.000128

87

4.6

4.1

3.3

6.43362 -0.43362 0.005521

88

3.7

3.3

7.21356

0.18644 0.000522

89

5.1

6.3

4.5

7.30899

0.29101 0.003786

90

5.9

4.2

8.13046 -0.83046 0.019561

0.21714 0.001094

150

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


91

6.3

6.2

3.3

3.5

5.4

92

7.2

4.3

3.7

3.8

93

5.2

3.6

6.7

4.4

94

6.1

5.5

3.7

7.4

5.7

95

5.4

6.7

3.7

4.9

96

7.3

8.2

3.6

4.3

97

6.6

8.6

2.9

4.5

98

6.3

6.7

4.5

4.3

99

5.4

3.3

4.9

5.6

100

7.4

9.7

2.6

6.2

5.8

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


91

3.6

5.1

6.9

4.8

4.7

92

3.6

3.4

4.7

10

4.5

2.9

93

4.1

4.2

4.9

8.2

6.4

94

4.5

5.3

4.9

7.6

95

5.1

5.1

4.9

9.2

6.5

5.6

96

5.8

5.2

5.6

6.2

97

2.8

5.6

6.3

6.1

5.1

98

4.2

5.4

6.8

8.4

6.1

99

4.8

4.2

5.5

5.3

100

2.1

5.6

3.3

5.2

6.7

8.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

91

6.3

3.7

6.00200

0.29800 0.001747

92

4.1

2.5

4.82008

0.17992 0.001072

93

3.7

4.8

3.1

4.89270

0.30730 0.001808

94

4.3

5.9

4.3

6.19528 -0.09528 0.000315

95

3.7

4.5

3.4

5.88980 -0.48980 0.004595

96

2.8

7.07952

0.22048 0.001496

97

6.08497

0.51503 0.003361

98

3.8

4.3

3.5

6.66241 -0.36241 0.002290

99

3.3

5.2

3.7

5.97783 -0.57783 0.005925

100

4.5

4.7

3.8

7.26024

0.13976 0.000593

151

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


101

8.6

9.9

3.7

4.8

5.3

102

6.3

6.3

5.1

5.4

4.7

103

8.7

9.9

3.7

7.3

4.2

104

7.6

2.5

6.5

6.3

105

7.9

9.4

4.1

5.2

6.4

106

9.8

9.6

5.7

6.6

6.7

107

8.9

9.3

5.1

5.5

5.8

108

6.8

9.7

2.8

4.4

5.1

109

7.4

9.1

3.8

3.4

7.1

110

4.7

6.5

2.8

0.6

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


101

4.6

6.7

6.8

6.7

102

5.5

4.1

6.6

8.4

5.7

2.4

103

6.1

6.7

6.8

6.4

5.2

104

3.8

7.1

4.2

5.8

6.9

5.5

105

4.8

7.8

4.7

7.6

5.8

6.5

106

5.1

8.2

7.8

4.5

6.6

5.6

107

5.6

6.6

6.3

7.4

6.3

5.7

108

3.8

5.7

4.7

4.8

5.8

6.3

109

7.5

4.5

7.3

4.9

5.1

110

2.5

4.3

3.7

8.5

4.3

4.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

101

3.4

3.9

8.73647 -0.13647 0.000667

102

2.8

5.1

3.4

6.10246

0.19754 0.001162

103

4.3

3.4

3.9

8.60847

0.09153 0.000472

104

4.4

3.8

4.2

7.13982

0.86018 0.013796

105

4.7

3.7

4.4

7.91904 -0.01904 0.000008

106

4.6

4.3

9.50887

0.29113 0.003110

107

4.4

4.6

4.3

8.20594

0.69406 0.007806

108

4.7

4.1

3.6

7.61177 -0.81177 0.012010

109

3.4

4.2

7.52419 -0.12419 0.000630

110

4.3

4.7

3.3

5.02787 -0.32787 0.003735

152

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


111

5.8

3.6

6.9

6.6

112

7.1

8.7

3.7

5.6

113

5.5

6.4

4.5

2.5

5.8

114

5.4

6.7

3.6

0.5

3.2

115

5.4

5.2

3.8

5.5

4.7

116

7.9

5.9

3.3

7.8

117

8.6

9.7

7.9

6.3

118

8.6

9.7

5.6

5.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


111

5.1

5.9

5.8

9.3

7.1

3.4

112

4.2

7.4

4.8

3.8

5.4

3.6

113

5.7

5.7

8.4

4.7

114

3.3

4.7

4.8

7.2

4.3

115

3.3

4.3

8.4

6.1

3.6

116

3.3

5.9

6.2

8.4

5.2

6.6

117

5.3

7.6

6.1

6.8

6.6

5.2

118

5.3

7.6

6.1

6.8

6.9

1.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

111

5.9

6.1

4.6

6.77654

112

5.5

3.5

4.2

7.43194 -0.33194 0.003818

113

5.8

4.4

6.63828 -1.13828 0.027465

114

2.9

3.6

2.8

5.15138

0.24862 0.001636

115

4.3

4.9

3.3

4.98601

0.41399 0.002786

116

7.5

5.4

7.63961

0.26039 0.003032

117

4.4

3.5

4.2

8.55385

0.04615 0.000057

118

4.3

3.5

4.2

8.17789

0.42211 0.009415

0.22346 0.002088

153

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Standardized Variance
Estimate
Error t Value Pr > |t|
Estimate Inflation

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

0.45265

1.73834

E_Commerce

-0.19514

0.10305

-1.89

0.0610

-0.11623

2.68828

Technical_Support

0.05490

0.05588

0.98

0.3281

0.07768

4.46118

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

0.20667

3.89524

Advertising

0.09813

0.05742

1.71

0.0904

0.08537

1.78088

Product_Line

0.07031

0.23616

0.30

0.7665

0.06938

38.74547

Salesforce_Image

0.42535

0.08292

5.13

<.0001

0.37852

3.88528

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

-0.10751

1.59054

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

-0.05787

4.68570

Packaging

0.04982

0.03272

1.52

0.1309

0.06176

1.17431

Order_Billing

-0.15678

0.09138

-1.72

0.0892

-0.10795

2.82481

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

-0.03682

34.79516

Delivery_Speed

0.68776

0.50076

1.37

0.1726

0.35477

47.61114

154

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Durbin-Watson D
Number of Observations

1.980
118

1st Order Autocorrelation -0.005

155

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

156

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

157

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

158

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

159

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Stepwise Selection: Step 1


Variable Product_Line Entered: R-Square = 0.4968 and C(p) = 245.0910
Analysis of Variance
Source

DF

Sum of
Squares

Mean
Square F Value Pr > F

Model

91.78258

91.78258

Error

116

92.97683

0.80152

114.51

<.0001

Corrected Total 117 184.75941

Variable

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Intercept

2.83429

0.39025

42.27913

52.75

<.0001

Product_Line

0.71430

0.06675

91.78258

114.51

<.0001

Bounds on condition number: 1, 1


Stepwise Selection: Step 2
Variable Salesforce_Image Entered: R-Square = 0.6207 and C(p) = 158.6490
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

2 114.68223
115

70.07718

Mean
Square F Value Pr > F
57.34111

94.10

<.0001

0.60937

Corrected Total 117 184.75941

Variable

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Intercept

1.00554

0.45252

3.00883

4.94

0.0282

Product_Line

0.66602

0.05873

78.35807

128.59

<.0001

Salesforce_Image

0.39922

0.06512

22.89965

37.58

<.0001

160

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 2
Bounds on condition number: 1.0183, 4.0733
Stepwise Selection: Step 3
Variable Product_Quality Entered: R-Square = 0.7226 and C(p) = 87.9129
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

3 133.51525
114

51.24415

Mean
Square F Value Pr > F
44.50508

99.01

<.0001

0.44951

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-0.85886

0.48376

1.41687

3.15

0.0785

Product_Quality

0.35323

0.05457

18.83303

41.90

<.0001

Product_Line

0.43361

0.06192

22.04407

49.04

<.0001

Salesforce_Image

0.47859

0.05726

31.40163

69.86

<.0001

Bounds on condition number: 1.5342, 12.371


Stepwise Selection: Step 4
Variable Delivery_Speed Entered: R-Square = 0.8133 and C(p) = 25.1933
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

4 150.27262
113

34.48679

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
37.56816
0.30519

123.10

<.0001

161

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 4
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-2.16527

0.43586

7.53201

24.68

<.0001

Product_Quality

0.41435

0.04572

25.07133

82.15

<.0001

Product_Line

0.18030

0.06141

2.63056

8.62

0.0040

Salesforce_Image

0.35722

0.04994

15.61284

51.16

<.0001

Delivery_Speed

0.77349

0.10439

16.75737

54.91

<.0001

Bounds on condition number: 2.223, 26.99


Stepwise Selection: Step 5
Variable Competitive_Pricing Entered: R-Square = 0.8252 and C(p) = 18.7439
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

5 152.46038
112

32.29903

Mean
Square F Value Pr > F
30.49208

105.73

<.0001

0.28838

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.18049

0.55439

1.30758

4.53

0.0354

Product_Quality

0.40259

0.04464

23.45213

81.32

<.0001

Product_Line

0.10408

0.06580

0.72158

2.50

0.1165

Salesforce_Image

0.37775

0.04912

17.05687

59.15

<.0001

-0.10772

0.03911

2.18776

7.59

0.0069

0.82317

0.10306

18.39758

63.80

<.0001

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 2.7007, 44.006

162

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 6
Variable Complaint_Resolution Entered: R-Square = 0.8326 and C(p) = 15.4469
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

6 153.83189
111

30.92752

Mean
Square F Value Pr > F
25.63865

92.02

<.0001

0.27863

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.23310

0.54544

1.42403

5.11

0.0257

Product_Quality

0.40346

0.04388

23.55092

84.53

<.0001

Complaint_Resolution

0.18687

0.08423

1.37151

4.92

0.0285

Product_Line

0.09690

0.06476

0.62388

2.24

0.1374

Salesforce_Image

0.37706

0.04828

16.99413

60.99

<.0001

-0.09875

0.03866

1.81821

6.53

0.0120

0.56860

0.15306

3.84515

13.80

0.0003

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 4.1335, 88.098


Stepwise Selection: Step 7
Variable E_Commerce Entered: R-Square = 0.8395 and C(p) = 12.5462
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

7 155.10078
110

29.65863

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
22.15725
0.26962

82.18

<.0001

163

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 7
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.15559

0.53775

1.24511

4.62

0.0338

0.41341

0.04341

24.45090

90.69

<.0001

-0.22450

0.10349

1.26889

4.71

0.0322

Complaint_Resolution

0.18524

0.08286

1.34764

5.00

0.0274

Product_Line

0.10189

0.06374

0.68884

2.55

0.1128

Salesforce_Image

0.49355

0.07169

12.78029

47.40

<.0001

-0.08843

0.03832

1.43583

5.33

0.0229

0.56581

0.15057

3.80722

14.12

0.0003

Product_Quality
E_Commerce

Competitive_Pricing
Delivery_Speed

Bounds on condition number: 4.1338, 132.28


Stepwise Selection: Step 8
Variable Order_Billing Entered: R-Square = 0.8452 and C(p) = 10.4571
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

8 156.15955
109

28.59985

Mean
Square F Value Pr > F
19.51994

74.39

<.0001

0.26238

Corrected Total 117 184.75941

Variable
Intercept

Parameter Standard
Estimate
Error Type II SS F Value Pr > F
-1.07584

0.53196

1.07319

4.09

0.0456

0.42351

0.04312

25.31171

96.47

<.0001

-0.21222

0.10227

1.12986

4.31

0.0403

Complaint_Resolution

0.23167

0.08494

1.95184

7.44

0.0074

Product_Line

0.09034

0.06314

0.53709

2.05

0.1554

Salesforce_Image

0.48245

0.07093

12.13758

46.26

<.0001

Competitive_Pricing

-0.09625

0.03800

1.68315

6.41

0.0127

Order_Billing

-0.18042

0.08981

1.05878

4.04

0.0470

0.69398

0.16166

4.83525

18.43

<.0001

Product_Quality
E_Commerce

Delivery_Speed

164

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 8
Bounds on condition number: 4.8966, 181.78
Stepwise Selection: Step 9
Variable Product_Line Removed: R-Square = 0.8423 and C(p) = 10.5314
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

7 155.62247
110

29.13694

Mean
Square F Value Pr > F
22.23178

83.93

<.0001

0.26488

Corrected Total 117 184.75941

Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-0.95841

0.52809

0.87246

3.29

0.0723

0.45294

0.03808

37.47401

141.47

<.0001

-0.20618

0.10267

1.06828

4.03

0.0471

Complaint_Resolution

0.24054

0.08512

2.11532

7.99

0.0056

Salesforce_Image

0.48316

0.07127

12.17394

45.96

<.0001

Competitive_Pricing

-0.11903

0.03467

3.12207

11.79

0.0008

Order_Billing

-0.19211

0.08987

1.21053

4.57

0.0347

0.77422

0.15234

6.84177

25.83

<.0001

Product_Quality
E_Commerce

Delivery_Speed

Bounds on condition number: 4.3071, 130.99


Stepwise Selection: Step 10
Variable Advertising Entered: R-Square = 0.8471 and C(p) = 9.1042
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

8 156.50985
109

28.24956

Corrected Total 117 184.75941

Mean
Square F Value Pr > F
19.56373
0.25917

75.49

<.0001

165

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 10
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Intercept

-1.00608

0.52300

0.95907

3.70

0.0570

0.45207

0.03767

37.32475

144.02

<.0001

-0.20544

0.10156

1.06062

4.09

0.0455

Complaint_Resolution

0.24998

0.08435

2.27629

8.78

0.0037

Advertising

0.10317

0.05576

0.88738

3.42

0.0670

Salesforce_Image

0.42017

0.07828

7.46605

28.81

<.0001

Competitive_Pricing

-0.12106

0.03431

3.22589

12.45

0.0006

Order_Billing

-0.19093

0.08889

1.19564

4.61

0.0339

0.75616

0.15100

6.49902

25.08

<.0001

Product_Quality
E_Commerce

Delivery_Speed

Bounds on condition number: 4.3252, 168.62


Stepwise Selection: Step 11
Variable Price_Flexibility Entered: R-Square = 0.8503 and C(p) = 8.8445
Analysis of Variance
Source
Model
Error

DF

Sum of
Squares

9 157.09492
108

27.66449

Mean
Square F Value Pr > F
17.45499

68.14

<.0001

0.25615

Corrected Total 117 184.75941

Variable
Intercept

Parameter Standard
Estimate
Error Type II SS F Value Pr > F
-0.84673

0.53053

0.65249

2.55

0.1134

0.42041

0.04291

24.58751

95.99

<.0001

-0.20902

0.10099

1.09723

4.28

0.0409

Complaint_Resolution

0.23969

0.08413

2.07891

8.12

0.0053

Advertising

0.10863

0.05555

0.97963

3.82

0.0531

Salesforce_Image

0.41116

0.07805

7.10743

27.75

<.0001

Competitive_Pricing

-0.09640

0.03782

1.66443

6.50

0.0122

Order_Billing

-0.18146

0.08860

1.07453

4.19

0.0430

Product_Quality
E_Commerce

166

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Stepwise Selection: Step 11
Parameter Standard
Estimate
Error Type II SS F Value Pr > F

Variable
Price_Flexibility

-0.09758

0.06456

0.58507

2.28

0.1336

Delivery_Speed

0.86400

0.16622

6.92123

27.02

<.0001

Bounds on condition number: 5.3023, 227.62


All variables left in the model are significant at the 0.1500 level.
No other variable met the 0.1500 significance level for entry into the model.
Summary of Stepwise Selection
Variable
Step Entered

Variable
Removed

Number
Partial
Model
Vars In R-Square R-Square

C(p) F Value Pr > F

1 Product_Line

0.4968

0.4968 245.091

114.51

<.0001

2 Salesforce_Image

0.1239

0.6207 158.649

37.58

<.0001

3 Product_Quality

0.1019

0.7226 87.9129

41.90

<.0001

4 Delivery_Speed

0.0907

0.8133 25.1933

54.91

<.0001

5 Competitive_Pricing

0.0118

0.8252 18.7439

7.59

0.0069

6 Complaint_Resolution

0.0074

0.8326 15.4469

4.92

0.0285

7 E_Commerce

0.0069

0.8395 12.5462

4.71

0.0322

8 Order_Billing

0.0057

0.8452 10.4571

4.04

0.0470

0.0029

0.8423 10.5314

2.05

0.1554

10 Advertising

0.0048

0.8471

9.1042

3.42

0.0670

11 Price_Flexibility

0.0032

0.8503

8.8445

2.28

0.1336

Product_Line

167

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction

0.5

0.0
-0.5

RStudent

1.0

RStudent

Residual

Fit Diagnostics for Customer_Satisfaction

0
-1
-2

-1.0
5

0
-1
-2

Predicted Value

0.025

Predicted Value

0.075

0.125

0.175

Leverage

10
0.5
0.0
-0.5
-1.0

0.04

9
8

Cook's D

Customer_Satisfaction

Residual

1.0

7
6

0.03
0.02
0.01

5
0.00

-2

-1

Quantile

FitMean

30

Percent

10

Predicted Value

40

80

Observation

Residual

20

Observations
118
Parameters
10
Error DF
108
MSE
0.2562
R-Square
0.8503
Adj R-Square 0.8378

1
0

10

-1
-2

0
-1.5 -0.9 -0.3 0.3 0.9 1.5

Residual

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

168

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Complaint_Resolution

1.0

Residual

0.5
0.0
-0.5
-1.0

Advertising

Salesforce_Image

Competitive_Pricing

10

169

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction
1.0

Residual

0.5
0.0
-0.5
-1.0

Order_Billing

Price_Flexibility

Delivery_Speed

170

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Number of Observations Read

118

Number of Observations Used

118

Analysis of Variance
Source

Sum of
Squares

DF

Model

13 157.83144

Error

104

26.92797

Mean
Square F Value Pr > F
12.14088

46.89

<.0001

0.25892

Corrected Total 117 184.75941

Root MSE

0.50884 R-Square 0.8543

Dependent Mean

6.91610 Adj R-Sq

Coeff Var

7.35739

0.8360

Parameter Estimates
Parameter Standard
Estimate
Error t Value Pr > |t|

Variable

DF

Intercept

-0.99910

0.96475

-1.04

0.3028

Product_Quality

0.40590

0.04426

9.17

<.0001

E_Commerce

-0.19514

0.10305

-1.89

0.0610

Technical_Support

0.05490

0.05588

0.98

0.3281

Complaint_Resolution

0.23839

0.08522

2.80

0.0061

Advertising

0.09813

0.05742

1.71

0.0904

Product_Line

0.07031

0.23616

0.30

0.7665

Salesforce_Image

0.42535

0.08292

5.13

<.0001

Competitive_Pricing

-0.08755

0.03845

-2.28

0.0248

Warranty_Claims

-0.08521

0.11932

-0.71

0.4768

Packaging

0.04982

0.03272

1.52

0.1309

Order_Billing

-0.15678

0.09138

-1.72

0.0892

Price_Flexibility

-0.04050

0.24289

-0.17

0.8679

Delivery_Speed

0.68776

0.50076

1.37

0.1726

171

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Fit Diagnostics for Customer_Satisfaction

0.0
-0.5

RStudent

RStudent

Residual

0.5

0
-1
-2

-1.0
4

0
-1
-2

Predicted Value

0.1

Predicted Value

0.2

0.3

0.4

Leverage

10
0.5
0.0
-0.5
-1.0

0.06
8

Cook's D

Customer_Satisfaction

Residual

1.0

4
-2

-1

Percent

10

Predicted Value
FitMean

25
20

15

-2

0
-1.5 -1 -0.5 0 0.5 1 1.5

Residual

40

80

Observation

Observations
118
Parameters
14
Error DF
104
MSE
0.2589
R-Square
0.8543
Adj R-Square 0.836

-1

Residual

10

0.02
0.00

Quantile

0.04

0.0 0.4 0.8

0.0 0.4 0.8

Proportion Less

120

172

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

10

Product_Quality

E_Commerce

Technical_Support

Residual

0.5
0.0
-0.5
-1.0

Complaint_Resolution

Advertising

Product_Line

173

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0

Salesforce_Image

10

Competitive_Pricing

Warranty_Claims

Residual

0.5
0.0
-0.5
-1.0

Packaging

10

Order_Billing

Price_Flexibility

174

The SAS System

08:51 Monday, December 17, 2012

The REG Procedure


Model: MODEL1
Dependent Variable: Customer_Satisfaction
Residual by Regressors for Customer_Satisfaction

Residual

0.5
0.0
-0.5
-1.0
2

Delivery_Speed

175

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


1

8.2

8.5

3.9

2.5

5.9

7.1

3.4

5.2

4.6

4.7

6.5

2.8

3.1

4.1

6.3

6.2

3.3

3.9

4.8

5.8

3.6

5.1

6.7

6.1

4.9

6.3

3.9

7.6

9.2

3.9

5.7

5.5

6.4

5.7

6.7

7.6

9.1

4.5

3.6

6.4

10

5.4

5.2

3.8

7.1

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


1

4.8

4.9

6.8

4.7

4.3

2.2

4.5

6.8

6.1

4.5

4.3

3.7

8.5

5.1

9.5

4.6

3.6

5.1

6.9

5.4

4.8

3.7

5.9

5.8

9.3

5.9

4.4

4.4

3.9

6.4

8.2

5.8

5.9

2.4

8.4

4.8

7.1

6.7

3.3

5.5

5.1

6.2

6.7

5.4

5.3

5.3

7.1

8.4

5.8

6.7

10

3.9

4.3

8.4

7.1

4.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

5.1

3.7

7.41694

0.78306 0.013627

7.37405

4.5

3.5

3.5

6.71493

0.38507 0.002000

6.59340

3.6

4.7

3.3

5.17725 -0.47725 0.010983

5.31851

4.3

6.3

3.7

5.86703

0.43297 0.003671

5.89603

4.4

6.1

4.6

6.89235

0.10765 0.000308

6.90384

4.9

3.2

5.85261

0.14739 0.000564

5.83839

4.5

2.6

4.2

7.50477

0.09523 0.000345

7.50074

4.2

6.2

4.5

6.46582 -0.06582 0.000114

6.55265

4.5

6.1

4.4

8.63044 -1.03044 0.031701

8.63025

10

3.3

4.9

3.3

5.23743

5.25384

0.16257 0.000647

176

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


11

9.9

9.6

5.7

6.8

5.9

12

8.6

3.6

7.4

5.1

13

4.8

4.1

5.3

4.7

14

5.4

3.3

5.4

5.5

15

6.3

8.5

5.7

16

5.4

7.6

3.6

17

6.1

6.9

3.4

8.5

4.3

18

6.4

8.1

2.5

7.2

4.5

19

5.4

6.7

3.7

6.5

5.3

20

7.3

3.3

6.1

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


11

5.4

8.3

7.8

4.5

6.4

6.5

12

3.5

7.3

4.7

3.7

6.7

13

3.5

5.3

5.3

6.5

3.9

14

2.6

4.8

4.2

6.5

5.9

15

2.3

7.6

3.7

4.8

5.8

16

5.1

4.2

4.6

7.7

4.9

7.2

17

4.5

6.4

4.7

5.2

7.7

3.3

18

2.3

5.1

3.8

6.6

6.8

6.1

19

5.3

5.1

4.9

9.2

5.7

4.2

20

5.5

4.6

4.7

8.7

5.9

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

0.43708 0.008293

9.54250

11

4.3

4.3

12

4.8

3.4

7.47739 -0.47739 0.005329

7.53194

13

4.7

5.3

5.83967 -1.03967 0.021860

5.75766

14

4.3

5.2

3.7

5.85795 -0.45795 0.003443

5.79705

15

5.7

3.8

4.4

7.23648 -0.93648 0.026135

7.30582

16

4.7

5.5

3.5

5.96208 -0.56208 0.009691

5.96847

17

3.7

2.7

3.3

6.05362

0.04638 0.000082

6.15380

18

3.5

6.09446

0.30554 0.001640

6.06735

19

3.5

4.5

3.4

5.99015 -0.59015 0.010230

6.10712

20

4.7

6.6

4.2

6.87687

6.96947

9.46292

0.42313 0.006061

177

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


21

6.3

6.7

5.2

3.9

22

8.7

9.6

4.1

6.2

7.3

23

7.6

8.2

3.6

3.9

6.2

24

6.1

4.9

4.8

25

8.3

3.4

3.3

5.5

26

7.6

5.1

5.1

6.6

6.9

27

7.1

10

4.3

7.1

6.3

28

8.6

7.9

3.9

4.3

5.8

29

5.4

6.7

3.6

5.9

4.2

30

8.7

9.4

2.5

4.8

6.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


21

5.4

6.8

8.4

6.2

22

2.9

7.7

5.5

7.7

6.1

4.4

23

5.8

4.9

5.2

7.1

24

5.1

3.9

6.4

8.2

5.1

6.8

25

3.1

4.6

5.2

9.1

4.1

1.7

26

4.4

5.4

7.8

5.9

7.2

5.2

27

2.9

5.4

4.5

3.8

6.7

3.7

28

4.4

6.9

5.8

4.7

5.2

3.6

29

3.4

4.7

4.8

7.2

5.7

5.3

30

3.2

7.3

4.6

6.3

6.3

9.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

21

2.5

4.3

3.5

6.76624 -0.46624 0.010022

6.59779

22

5.2

4.6

4.9

8.66844

0.03156 0.000025

8.73725

23

4.7

6.9

4.5

7.38992

0.21008 0.001475

7.56062

24

4.5

4.9

3.2

5.85940

0.14060 0.000635

5.80977

25

4.6

5.8

3.9

6.80512

0.19488 0.001846

6.70296

26

4.9

6.3

4.5

7.50333

0.09667 0.000458

7.41277

27

3.5

7.42457 -0.32457 0.007075

7.43279

28

4.1

4.2

4.3

7.73282

0.86718 0.016845

7.91838

29

3.6

2.8

5.47467 -0.07467 0.000109

5.34967

30

4.7

4.6

4.6

8.36295

8.44059

0.33705 0.003848

178

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


31

6.1

6.9

3.4

5.7

4.4

32

7.3

3.3

3.8

5.8

33

7.4

5.1

4.8

7.7

34

8.2

7.6

3.6

5.2

5.8

35

7.9

9.9

2.8

7.2

6.9

36

6.6

8.7

3.2

8.4

6.1

37

8.4

3.8

6.7

38

6.3

8.8

3.9

3.8

5.1

39

7.7

2.2

6.3

4.5

40

5.4

6.6

3.6

5.8

4.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


31

3.3

6.4

4.7

5.2

6.4

4.4

32

3.2

4.6

4.7

8.7

5.3

4.2

33

4.5

7.2

6.9

9.6

6.4

7.4

34

5.6

6.6

5.4

4.4

6.7

6.4

35

2.6

5.8

3.5

5.4

6.2

36

2.8

7.8

3.8

4.9

7.2

4.5

37

4.5

4.7

5.9

6.7

5.1

4.2

38

4.3

4.7

4.8

5.8

7.2

39

2.4

4.7

3.4

6.2

4.7

40

4.9

4.7

4.8

7.2

6.5

3.9

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

31

3.2

2.7

3.3

6.06541

0.03459 0.000023

6.15012

32

4.9

6.6

4.2

6.77346

0.52654 0.005892

6.68103

33

5.7

6.5

5.5

8.54671

0.45329 0.008718

8.59984

34

4.6

3.9

7.38979

0.81021 0.016267

7.59648

35

5.6

4.9

7.67111

0.22889 0.002550

7.68706

36

5.4

3.9

4.5

7.44718 -0.84718 0.019931

7.53470

37

2.7

3.6

7.41889

0.58111 0.016265

7.54854

38

4.4

3.7

2.9

6.61140 -0.31140 0.003280

6.60997

39

3.3

3.1

2.6

5.49361

0.50639 0.005866

5.45316

40

3.5

3.6

2.8

5.37100

0.02900 0.000016

5.36742

179

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


41

6.1

5.5

3.7

4.7

5.4

42

5.2

7.5

3.5

3.8

3.5

43

7.9

6.5

4.3

2.7

6.6

44

8.6

9.9

3.7

7.5

4.7

45

8.2

8.5

3.9

5.3

5.5

46

8.9

9.3

3.5

6.3

7.6

47

5.7

7.1

3.4

4.9

4.1

48

7.1

9.9

7.4

4.8

49

7.4

8.7

3.2

6.4

4.9

50

6.6

8.6

2.9

5.8

3.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


41

4.3

5.3

4.9

5.6

2.5

42

2.9

4.1

4.5

7.6

5.1

5.2

43

6.5

6.3

8.7

4.7

6.3

44

5.6

6.7

6.8

7.2

4.6

45

4.9

6.8

5.7

3.6

46

5.5

7.5

5.9

4.6

6.6

3.1

47

5.9

7.8

6.1

3.5

48

5.9

4.8

4.9

5.9

6.9

49

2.4

6.8

4.6

6.8

6.3

5.1

50

2.9

5.6

6.3

6.1

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

41

4.5

5.9

4.3

5.93544

0.16456 0.000847

6.07048

42

5.4

3.4

5.68087 -0.48087 0.004631

5.54376

43

4.6

5.6

4.6

7.24803

0.65197 0.014238

7.52205

44

4.1

3.4

3.9

8.65307 -0.05307 0.000094

8.64311

45

4.4

5.1

3.7

7.43488

0.76512 0.007927

7.42604

46

5.2

4.1

4.6

8.95807 -0.05807 0.000114

9.19874

47

2.6

3.1

2.7

6.13230 -0.43230 0.004046

6.01484

48

3.2

4.3

3.8

8.02908 -0.92908 0.033669

8.18313

49

4.3

3.7

7.16005

0.23995 0.001004

7.14645

50

2.7

6.17132

0.42868 0.002547

6.20000

180

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


51

5.2

7.5

3.5

4.1

4.5

52

5.2

3.6

1.3

53

8.2

7.7

2.6

6.7

54

7.3

9.1

3.6

5.5

5.4

55

8.2

5.5

5.5

7.7

56

4.8

7.1

4.2

4.1

2.6

57

8.9

9.3

3.5

5.4

7.8

58

7.7

9.3

3.8

4.6

59

7.3

8.6

4.8

5.6

5.3

60

6.3

7.4

3.4

2.6

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


51

3.5

4.1

4.5

7.6

4.9

2.8

52

3.5

4.2

4.9

8.2

4.3

7.6

53

3.5

7.2

4.3

5.9

6.9

7.7

54

4.2

6.2

4.6

8.3

6.5

4.1

55

5.6

5.7

8.2

6.3

7.4

4.9

56

2.1

3.3

4.5

9.9

5.5

3.5

57

4.6

7.5

5.9

4.6

6.4

4.9

58

4.7

6.4

5.5

7.4

5.3

4.8

59

2.3

5.7

6.7

5.8

3.6

60

4.1

4.4

4.8

7.2

4.5

6.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

51

3.4

5.4

3.4

5.85183 -0.65183 0.006640

5.84903

52

2.4

4.8

3.1

4.70315

0.49685 0.011864

4.69312

53

5.1

3.9

4.3

7.45755

0.74245 0.018545

7.61306

54

4.6

4.3

3.9

7.08154

0.21846 0.000723

7.09669

55

5.5

6.7

4.9

8.00472

0.19528 0.001637

7.98813

56

2.4

4.43876

0.36124 0.005757

4.27432

57

4.8

4.1

4.6

9.05443 -0.15443 0.000723

9.27812

58

3.6

3.2

3.4

7.37553

0.32447 0.001284

7.38507

59

4.9

3.6

3.6

7.00858

0.29142 0.002515

6.85840

60

4.2

5.6

3.7

6.34376 -0.04376 0.000024

6.39363

181

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


61

5.4

8.7

3.2

3.3

3.2

62

6.4

7.8

4.9

5.8

5.3

63

5.4

7.6

3.6

4.8

4.9

64

8.7

9.2

6.5

5.2

65

6.1

7.7

4.7

4.7

4.7

66

8.4

9.5

5.6

0.4

5.5

67

5.8

6.7

3.2

3.4

5.5

68

8.4

9.7

5.5

7.1

69

7.6

8.2

3.6

8.9

5.2

70

8.4

3.8

8.6

4.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


61

3.1

6.1

2.9

5.6

4.3

62

5.2

5.3

7.1

7.9

5.7

63

3.4

4.2

4.6

7.7

6.1

5.1

64

5.2

6.5

6.2

7.3

6.8

8.6

65

5.2

5.2

7.7

5.9

5.4

66

5.6

6.9

6.6

7.6

3.8

4.4

67

2.3

6.3

4.5

5.4

6.5

68

3.4

7.5

6.1

6.7

6.9

5.2

69

4.5

4.9

7.8

4.3

70

3.2

4.7

5.9

6.7

7.9

6.6

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

61

3.1

2.9

2.5

5.44203 -0.04203 0.000337

5.23224

62

4.3

4.9

3.9

7.58560 -1.18560 0.016151

7.58627

63

3.1

5.5

3.5

6.14820 -0.74820 0.009497

6.15900

64

5.1

4.6

4.2

8.07436

0.62564 0.013114

8.07306

65

4.7

3.7

7.29872 -1.19872 0.013704

7.26038

66

5.6

4.5

4.4

8.07894

0.32106 0.006255

8.13518

67

3.8

2.6

3.1

6.05184 -0.25184 0.002383

6.03346

68

3.7

3.4

4.1

8.53974 -0.13974 0.001233

8.59911

69

4.5

6.9

4.5

7.15872

0.44128 0.011137

7.13950

70

3.6

7.33461

0.66539 0.012473

7.17864

182

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


71

8.7

9.2

5.9

6.4

72

5.8

7.3

3.6

4.5

4.1

73

6.4

4.1

5.3

4.2

74

6.4

8.1

2.5

3.2

3.9

75

7.2

4.3

4.1

4.2

76

8.6

7.9

3.9

4.1

6.6

77

5.8

7.3

3.6

8.5

78

8.6

3.6

7.5

6.1

79

6.6

3.8

5.1

6.3

80

7.6

2.5

5.1

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


71

4.9

6.5

6.2

7.3

6.7

8.9

72

5.4

5.2

6.1

5.4

3.7

73

4.8

5.7

4.9

74

4.1

5.1

3.8

6.6

5.4

6.2

75

3.9

3.4

4.7

10

5.5

3.6

76

4.9

6.9

5.8

4.7

6.7

77

3.6

5.2

6.1

7.3

2.9

78

2.9

7.3

4.7

3.7

7.3

5.2

79

3.2

5.3

6.6

8.2

6.4

2.9

80

3.2

7.1

4.2

5.8

5.4

6.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

71

4.2

4.6

4.2

8.35932

0.34068 0.004010

8.46132

72

2.8

3.3

2.9

6.42098 -0.62098 0.008429

6.42173

73

3.3

3.9

3.1

6.63756 -0.23756 0.000835

6.59463

74

2.6

3.5

5.92605

0.47395 0.005466

6.06831

75

3.2

4.1

2.5

4.89068

0.10932 0.000446

4.81837

76

4.6

4.2

4.3

7.95455

0.64545 0.007041

8.15507

77

3.3

3.3

2.9

6.38643 -0.58643 0.009621

6.16074

78

3.4

7.58786 -0.58786 0.006540

7.59461

79

4.3

4.1

3.3

6.78819 -0.78819 0.031972

6.52477

80

3.6

3.8

4.2

7.16506

7.41916

0.83494 0.021987

183

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


81

7.9

9.4

4.1

5.6

82

4.8

8.3

2.8

2.4

3.1

83

6.4

7.6

3.6

4.5

4.8

84

7.9

9.9

2.8

6.1

5.8

85

7.4

9.1

3.8

4.9

5.1

86

9.9

4.2

1.2

4.1

87

6.6

3.8

4.7

88

7.4

9.1

3.7

3.5

4.7

89

7.6

5.1

5.1

4.4

6.2

90

7.3

8.9

4.3

6.5

5.7

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


81

3.4

7.8

4.7

7.6

6.5

82

5.7

2.5

5.2

4.8

4.2

83

2.2

4.6

7.4

6.4

5.3

84

1.5

5.8

3.5

5.4

5.9

6.8

85

3.1

7.5

4.5

7.3

5.7

5.2

86

3.2

5.4

4.5

3.8

4.9

6.2

87

4.5

5.3

6.6

8.2

5.8

3.5

88

4.1

6.3

5.4

7.3

5.9

6.5

89

5.8

5.4

7.8

5.9

5.4

3.9

90

4.3

5.1

6.9

8.2

7.1

3.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

81

5.1

3.7

4.4

7.68286

0.21714 0.001094

7.71828

82

1.8

2.5

2.1

4.97851 -0.17851 0.007289

4.85859

83

4.4

5.8

3.9

6.44218 -0.04218 0.000043

6.26901

84

4.9

7.49550

0.40450 0.005408

7.52294

85

4.5

3.4

4.2

7.26888

0.13112 0.000381

7.36310

86

4.1

3.5

6.95908

0.04092 0.000128

7.01178

87

4.6

4.1

3.3

6.43362 -0.43362 0.005521

6.18960

88

3.7

3.3

7.21356

0.18644 0.000522

7.17733

89

5.1

6.3

4.5

7.30899

0.29101 0.003786

7.31974

90

5.9

4.2

8.13046 -0.83046 0.019561

7.93761

184

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


91

6.3

6.2

3.3

3.5

5.4

92

7.2

4.3

3.7

3.8

93

5.2

3.6

6.7

4.4

94

6.1

5.5

3.7

7.4

5.7

95

5.4

6.7

3.7

4.9

96

7.3

8.2

3.6

4.3

97

6.6

8.6

2.9

4.5

98

6.3

6.7

4.5

4.3

99

5.4

3.3

4.9

5.6

100

7.4

9.7

2.6

6.2

5.8

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


91

3.6

5.1

6.9

4.8

4.7

92

3.6

3.4

4.7

10

4.5

2.9

93

4.1

4.2

4.9

8.2

6.4

94

4.5

5.3

4.9

7.6

95

5.1

5.1

4.9

9.2

6.5

5.6

96

5.8

5.2

5.6

6.2

97

2.8

5.6

6.3

6.1

5.1

98

4.2

5.4

6.8

8.4

6.1

99

4.8

4.2

5.5

5.3

100

2.1

5.6

3.3

5.2

6.7

8.4

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

91

6.3

3.7

6.00200

0.29800 0.001747

6.05140

92

4.1

2.5

4.82008

0.17992 0.001072

4.75330

93

3.7

4.8

3.1

4.89270

0.30730 0.001808

4.82012

94

4.3

5.9

4.3

6.19528 -0.09528 0.000315

6.34519

95

3.7

4.5

3.4

5.88980 -0.48980 0.004595

5.93492

96

2.8

7.07952

0.22048 0.001496

7.05873

97

6.08497

0.51503 0.003361

5.99365

98

3.8

4.3

3.5

6.66241 -0.36241 0.002290

6.47753

99

3.3

5.2

3.7

5.97783 -0.57783 0.005925

6.14290

100

4.5

4.7

3.8

7.26024

7.26725

0.13976 0.000593

185

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


101

8.6

9.9

3.7

4.8

5.3

102

6.3

6.3

5.1

5.4

4.7

103

8.7

9.9

3.7

7.3

4.2

104

7.6

2.5

6.5

6.3

105

7.9

9.4

4.1

5.2

6.4

106

9.8

9.6

5.7

6.6

6.7

107

8.9

9.3

5.1

5.5

5.8

108

6.8

9.7

2.8

4.4

5.1

109

7.4

9.1

3.8

3.4

7.1

110

4.7

6.5

2.8

0.6

5.2

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


101

4.6

6.7

6.8

6.7

102

5.5

4.1

6.6

8.4

5.7

2.4

103

6.1

6.7

6.8

6.4

5.2

104

3.8

7.1

4.2

5.8

6.9

5.5

105

4.8

7.8

4.7

7.6

5.8

6.5

106

5.1

8.2

7.8

4.5

6.6

5.6

107

5.6

6.6

6.3

7.4

6.3

5.7

108

3.8

5.7

4.7

4.8

5.8

6.3

109

7.5

4.5

7.3

4.9

5.1

110

2.5

4.3

3.7

8.5

4.3

4.8

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

101

3.4

3.9

8.73647 -0.13647 0.000667

8.61067

102

2.8

5.1

3.4

6.10246

0.19754 0.001162

6.20636

103

4.3

3.4

3.9

8.60847

0.09153 0.000472

8.62870

104

4.4

3.8

4.2

7.13982

0.86018 0.013796

7.33831

105

4.7

3.7

4.4

7.91904 -0.01904 0.000008

8.14971

106

4.6

4.3

9.50887

0.29113 0.003110

9.57684

107

4.4

4.6

4.3

8.20594

0.69406 0.007806

8.33897

108

4.7

4.1

3.6

7.61177 -0.81177 0.012010

7.59433

109

3.4

4.2

7.52419 -0.12419 0.000630

7.57572

110

4.3

4.7

3.3

5.02787 -0.32787 0.003735

5.02054

186

The SAS System

08:51 Monday, December 17, 2012

Obs Customer_Satisfaction Product_Quality E_Commerce Technical_Support Complaint_Resolution


111

5.8

3.6

6.9

6.6

112

7.1

8.7

3.7

5.6

113

5.5

6.4

4.5

2.5

5.8

114

5.4

6.7

3.6

0.5

3.2

115

5.4

5.2

3.8

5.5

4.7

116

7.9

5.9

3.3

7.8

117

8.6

9.7

7.9

6.3

118

8.6

9.7

5.6

5.9

Obs Advertising Product_Line Salesforce_Image Competitive_Pricing Warranty_Claims Packaging


111

5.1

5.9

5.8

9.3

7.1

3.4

112

4.2

7.4

4.8

3.8

5.4

3.6

113

5.7

5.7

8.4

4.7

114

3.3

4.7

4.8

7.2

4.3

115

3.3

4.3

8.4

6.1

3.6

116

3.3

5.9

6.2

8.4

5.2

6.6

117

5.3

7.6

6.1

6.8

6.6

5.2

118

5.3

7.6

6.1

6.8

6.9

1.2

Obs Order_Billing Price_Flexibility Delivery_Speed P_Value

resu

outlier

prdd

111

5.9

6.1

4.6

6.77654

0.22346 0.002088

6.72898

112

5.5

3.5

4.2

7.43194 -0.33194 0.003818

7.55509

113

5.8

4.4

6.63828 -1.13828 0.027465

6.73554

114

2.9

3.6

2.8

5.15138

0.24862 0.001636

5.08179

115

4.3

4.9

3.3

4.98601

0.41399 0.002786

4.86653

116

7.5

5.4

7.63961

0.26039 0.003032

7.65138

117

4.4

3.5

4.2

8.55385

0.04615 0.000057

8.70543

118

4.3

3.5

4.2

8.17789

0.42211 0.009415

8.27463

187

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