Nazeer Hussain University

Operations Management

Assignment No: 1

Topic: Mission Statement

Faculty: BBA
Semester: 3rd
Submitted To: Ms. Qanita

Submitted By: Rabia Siddiqui

Date: 23rd Mar 2015

Mission Statement of Nokia:

Nokia Corporation defines its mission to connect people through mobile phone technology and
quotes its mission statement as follows;
Our strategic intent is to build great mobile products our job is to enable billions of people
everywhere to get connected.

Operations Management Mission of Nokia:

Nokia Goals and objectives in the market are as follows:

To build great mobile products.

To help people feel near to what matters to them.

To enable billions of people to get more of lifes opportunities through mobiles.

To capture volume and value growth to connect the next billion people to the Internet in
developing growth markets.

OM Department Mission of Nokia:

Product design: Nokia cares about developing products that meet specific need of its customers.
Thus for example, all the products of Business Solution mode are tailored to the requirement of
specific entrepreneur seeking the optimal solution for him. While in mobile phone section, the
lifestyle of the target group is also analyzed.

Quality Management: As the customer is the driving force in Nokia, so managing the quality is
started with familiar with customer requirements and then processes are continuously improved
according to the feedback received from the customers.

Process Design: Nokia has design the capacity to ensure meeting all the demand (capacity built
in view of demand supports the credibility of Nokia).

Location: As a global company, Nokia operates in over 130 countries with the headquartered in
Espoo in Finland, in the origins of Nokia. To create cutting edge technologies, it carries out
researches in technologically advanced countries. Moreover, according to its diversity and
location policy, Nokia wants to cooperate with companies form different locations as gaining
new markets is one of the companys goals.

Layout Design: Nokia as an international company also uses global manufacturing network that
gives them the ability to respond quickly to changes in demand and technology. They have
suppliers in all parts of the world so that they can easily introduce changes to their processes and
the utilization of resources is optimal.

Human Resources: One of the Nokia strength is the employees. Thats why it aims to create
them the best working environment and growth opportunities. It conducts several programs to
encourage them to submit their own ideas and contribute to the companys growth such as
Listening to You annual survey or conducted by intranet "Ask HR" that gives a quick and
openly published response for all queries.

Supply Chain Management: Nokias supply chain includes direct sourcing (material supply for
Nokia products, such as components, parts, packaging, contract manufacturing, software
development, and research and development) and indirect sourcing (office equipment, services
etc.)

Inventory: Thanks to joint ventures and close cooperation with their supplier, Nokia can
optimize their inventory levels. The suppliers as Nokia partners also participate in product
development process, what helps better assess the needs of the future production. Efficient

management of the inventory is also supported by the diversification of the location of suppliers.
Moreover Nokia builds its inventory in view of demand, minimum levels of the inventory has to
be maintained.

Scheduling: Average life cycle of a mobile phone is about 2 years and during one year many
new models are introduced. Thats why production of one line of products is done
simultaneously with the research and design process of new products. Scheduling and taking
measures in anticipation of new ventures is in this case a critical issue.

Maintenance: Providing training and development for their employees is one of the Nokias
promises. They pay much attention to be in touch with all new technologies and maintained the
high level of well trained staff.