Expressive Text Name: __________________________________

Assessment Criteria

Word & Definition- ___________________________________________________________________

_____/_____ (10 points) OBJECTIVE: Solving the problem as a photographer/designer

•I have created an expressive text design that visually merges a photograph (image) and typography
(word) together to emphasize or define the word’s meaning more clearly.
• My digital exposures have been carefully considered for my final design. They are clear, sharp, and well
focused.
Comments:

_____/_____ (15 points) STUDIO SKILLS: Process & Photoshop Techniques

•I shot a roll of at least 24 digital pictures from which my two photographs have been taken.
•I brainstormed six or more ideas in my sketchbook before beginning my final ideas using Photoshop.
•I have used Photoshop and my digital camera settings to effectively control the resolution and image
quality for my final photo.
• I have used Photoshop tools & techniques such as movement, image transformation, and others in a
transparent way (not obvious or clearly visible to the viewer), based upon my thumbnail sketch ideas.
Comments:

_____/_____ (25 points) DESIGN: Applying Design Techniques

• I have clearly considered design principles when deciding how to combine my photo and my text
together.
• I have applied cropping and editing techniques in Photoshop to more clearly emphasize a visual
connection between my word and my imagery.
• My final composite uses an appropriate typographic style, (serif or san-serif) that effectively matches the
visual qualities found in the photo and the meaning of the word.
• I have considered how to present my expressive text effectively, either by combining the text and image
together into one image, or by creating a diptych that elegantly merges the two together.

Comments:

_____/_____ (10 points) PRESENTATION: Craftsmanship of your Work

•My final composite show demonstrates careful consideration of all parts of the design.
•I have flattened all layers in each composite, and saved a high (300 dpi) and low (72 dpi) resolution of
each composite, and have uploaded the low resolution files to the group pool.
• I have uploaded my final design onto the Photo 2 group Flickr pool before the critique date.
• My work demonstrates patience and care in all stages of its creation.
Comments:

_____ (60 points) Total

Closing Questions (10 pts.)
Directions: Please respond to each of the questions using complete sentences, with complete thoughts:

1) Explain how your final design more clearly expresses or defines the meaning of your word:

2) Identify a breakthrough you made while working on these designs. Then, explain one way you’d still like to
improve, or, one thing you learned from this unit that will influence your work in the future.

3) What was the most challenging or difficult aspect of this assignment? Explain:

Group Critique (15 pts.)

Directions: Choose a composite that best demonstrates the following:

____________ Cohesion & Unity

____________ Risk Taker/Challenge:

____________ Most Unique/Creative:

____________ Words of Wisdom/Helpful Advice: