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Myth
as Propaganda.-
The
and
Athens
Sparta
seems
to further political
claims, to legitimate
we
would
rather employ
the term propaganda.
word
With
'argument', we, moderns,
propaganda,
a
much
has
received
attention
from
and
that
historians.
In recent years, to
mention
sociologists
subject
we have had a fine study of the term in the invaluable Historische
to Germany,
limit myself
Grund
used
begriffe, the 1994 study Propaganda. Meinungskampf, Verf?hrung und politische Sinnstiftung 1789
on this paper, Propaganda
as I was working
inDeutschland?
It is hardly surpris
and, announced
- a
on
to
have
these
studies
little
contribute
let
that
alone
Greek
feature they
antiquity,
ing
antiquity
can
the
other
studies of modern
On
modern
share with most
studies
hand,
propaganda.4
sharpen our
students of myth are not normally
attention for certain features which
interested in. So what could we
1989
credited
to the Roman
Catholic
de
Congregatio
for a ministry
f?r Volksaufkl?rung
in contemporary
a term absolutely
to imagine as
impossible
was
it
Lenin
who
in
his
What
is to be
Interestingly,
und Propaganda,
politics.
the reasoned use of historical
between
and scientific arguments
to indoctri
(1902) distinguished
nate the educated public and the use of slogans, parables and half-truths
to exploit the grievances
of the
For the latter approach, he used the term 'agitation' and he combined
uneducated.
the two approaches
in
the term 'agitprop'. Lenin's
distinction
is still attractive, but modern
research has made some progress.
done?
Naturally,
this is not
the place
to elaborate
upon modern
theories,
which
1This
audience
8. How
questions:
2. What
is the goal? 3. Who
is the
is the propaganda
aimed? 6. Can we
long do the effects
of the propaganda
these questions
in mind I want to discuss
two mythical
cases which we
today would
as propaganda.
As Nilsson
has already made an important contribution
to the subject,
paper
was my
contribution
to the classical
section
of the German
Historikertage
inMunich,
September
surely
I will
1996.1
am
most grateful to Professor Hatto H. Schmitt for his invitation and hospitality. For their comments on my
manuscript Iwould
like to thankAnnette Harder and Bob Fowler, who also kindly corrected my English.
2M. P.
Nilsson, Cults, Myths, Oracles and Politics inAncient Greece (Lund, 1951, repr.New York, 1972).
3W. Schieder and C.
Dipper, 'Propaganda', inGeschichtliche Grundbegriffe 5 (Stuttgart, 1984) 69-112; U. Daniel and
W. Siemann (eds.), Propaganda. Meinungskampf, Verfuhrung und politische Sinnstiftung 1789-1989 (Frankfurt, 1994); G.
Diesener and R. Gries (eds.), Propaganda inDeutschland (Darmstadt, 1996).
4 But see H.
Buchli, 6000 Jahre Werbung. Geschichte der Wirtschaftswerbung und der Propaganda I (Berlin, 1962)
65-134 (Rome and Early Christianity); O. Thomson, Mass Persuasion inHistory (Edinburgh, 1977) 55-67 (Rome). Note
now also S. Hornblower, 'Propaganda', in idem and A. Spawforth (eds.), The Oxford Classical
Dictionary (Oxford, 19963)
1257f.
5 G.
Seldes, You can't print that: the truth behind the news, 1918-1928 (New York, 1929) 427.
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J. Bremmer
10
concentrate
on two examples
choice is somewhat
for which
we
have
had additional
material
but as it could
since
the publication
to take two contrasting
be illuminating
arbitrary,
on the myths of Athenian
Ion and Messenian
Kresphontes.
a role in the relations of Athens and Sparta with, respectively,
their allies
book. The
to focus
have decided
of his
cases,
Both mythical
figures
and subjects. The place
played
has been the object of lively discussions
Athenian
in recent years,
of Ion in fifth-century
propaganda
has
received
attention
of
because
of
the
the myth
of new
whereas
recently
Kresphontes
publication
homonymous
tragedy. As so often, we are of course much better informed about
papyri of Euripides'
is
but
this
Athens
than Sparta,
virtually always the case and one of the 'facts of life' in ancient history.
l.Ion
Ion, who
At
was
noch wahrscheinlich.'7
?berliefert
Greek
is rather complicated.
As Martin West
the genealogy
the history behind
has observed,
and
is
the
in
Athenian
will
have been at
history
only superficial
originally
genealogy
place
seems to have been Xouthos'
which
in Euboea,
home
support from
origin. This suggestion
gains
form of the name Ionian, as it appears in Hebrew
that the uncontracted
observation
Burkert's
Jawan,
other
hand,
Xouthos'
or Assyrian
the
Iawan(u), probably derives from contact with the Euboeans.8 Moreover,
to a cultic worship
of Ion also point to the east coast of Attica, namely his tomb at Pota
which
for obscure
moi and a sacrifice of a sheep during the main Suniac festival of the Salaminioi,
reasons took place only in alternate years;9 his father Xouthos
is equally at home in this region.10 The
Yauna
Persian
few references
name
from
Ion derives
6 On
recently
Iones,
and not
R. Parker,
'Myths
of Early
round,
Athens',
and
in J. Bremmer
it is most
(ed.),
intriguing
Interpretations
of Greek
Mythology
(London, 19882) 187-214, esp. 206f; E. Kearns, The Heroes of Attica (London, 1987) 108-110, 174-175; B. Smarczyk,
Untersuchungen zur Religionspolitik und politischen Propaganda Athens imdelisch-attischen Seebund (Munich, 1990) 132
134;N. Loraux, The Children of Athena (Princeton, 1993) 184-236; R. Parker, Athenian Religion: A History (Oxford, 1996)
144-145,313.
7 C.
1.31.3
(tomb);
Parker,
Athenian
Religion,
313f.
(Sunium).
Smarczyk,
Untersuchungen,
370
n.
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Myth
as Propaganda:
11
and Sparta
Athens
on a Linear B
the probable name I-ja-wo-ne
inMycenaean
times, witness
already may have occurred
tablet from Knossos
(KN X 146,4).n
the
is of course hard to establish, but various indications within
The precise date of the Katalogoi
with the work of Stesichorus
poem and comparisons
The
late date of the Athenian
date about 580/570.12
the title
although he knows
Ion's lack of a more elaborate and sizeable identity also reflects itself in his complete
polemarchos.13
vase painting. Admittedly,
to identify Ion on one of
Erika Simon has proposed
absence from Athenian
nature of this identi
the completely
but she herself recognises
the fa?ades of the Parthenon,
speculative
fication.14 It is therefore not surprising that cultic worship of Ion is only attested twice in Athens.15
What
Not
in fact Herodotus
the monarchy;
and postdates
stratarches,
can we
that much,
between
that the relationship
suggested
struggle for Salamis in the time of Solon.16 We
tively
Athenians
and Ionians
played
a role
in the Athenian
reconstruc
his, necessarily,
speculative
our
for
which,
background
genealogy,
together with the
of 580-570,
fits
the
decades
of
the
sixth
early
perfectly
century. The
his
in
to
well
have
order
then, may
support the Athenian
genealogy
proposed
forms
tion, but his suggestion
proposed date for the Katalogoi
poet of the Katalogoi,
territorial claims.
an excellent
and linguistic
that Ionia was colonized
there are strong archeological
from
arguments
Although
that Homer, when equating Athenians
with Ionians,
there is no need to assume
recorded a
Athens,
to the impor
the relevant verses are probably a testimony
of the Ionians.17 Rather,
collective memory
tance of Athens
as a locale
the Katalogoi
similarly,
not actually composed
place at great festivals,
will
that easy
the success
to reconstruct
the relative
of the genealogy.
In any case, in Athens
it was not
to Ion. Regarding
the Ionians, it is impossible
to
few references
considering
reactions to the new genealogy,
say anything about sixth-century
that in the fifth century various Ionians were called
connection
overwhelming,
Ion. We
8.44).
11But see A.
Heubeck, 'ZumNamen der "Icove?',M?nchener Studien zur Sprachwissenschaft 48 (1987) 139-148; less
sceptical, C. J. Ruijgh, Scripta Minora I (Amsterdam, 1991) 268.
12 J.
March, The Creative Poet (London, 1987) 157-159; R. Janko, The Iliad: A Commentary IV (Cambridge, 1992) 14.
13
Jacoby on Hellanikos FGrH 323a F 23; P. J. Rhodes, A Commentary on theAristotelian Athenaion Politeia (Oxford,
1981) 100 (Her. 8.44.2; Thuc. 2.15.1; Philochoros FGrH 328 F 13 etc.).
14 E.
Simon,
15 Sunium
E. Kearns,
16
LIMC
(Basel,
1990)
Classical
Dictionary3,
Untersuchungen,
374-378.
'Ion', Oxford
Smarczyk,
V.l
s.v.
'Ion'.
(above) and IG I3 383.147-149. This hardly makes him 'a central figure' inAthenian cult, as is suggested by
763.
17For the
problem see now the subtle discussion by R. Osborne, Greece in theMaking (London, 1996) 33-37.
18
The
Hesiodic Catalogue, 169-171.
West,
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J. Bremmer
12
role in Athens'
in the sixth century,
history was of limited importance
to judge his place in the fifth century, when he twice plays a noteworthy
run 'boun
role, viz. on two identical Samian inscription and in Euripides'
tragedy Ion. The inscriptions
at
to
once
were an
Ion
I3
sacred
Athens'
The
of
the
stones
marker
(IG
1496).
precinct belonging
dary
thesis of an export of Athenian
cults to its colonies
in order to
important argument for John Barron's
we
established
Having
are now in a better
that Ion's
situation
Barron's
has been refuted by
cults.19 However,
dating of the relevant inscriptions
unifying
argued that the inscriptions must date from the period after suppressing
Smarczyk, who has persuasively
are part of a series of boundary markers, which have
the Samian revolt, around 439.20 The inscriptions
and Kos, of which
the majority mentions
been found in Samos, Chalcis, Aegina
'Athena (who rules
propagate
About
nes' Lysistrata
together 'all the states which are colonies of this land' (582). But the
speaks of bringing
next year, 410, the strategical and political
situation had taken a turn for the better and in his Ion Euripi
to proclaim
the ancestral
role of Athens
the Ionians.22
In his
des once again used the myth
regarding
now
ancestor
of
all
the
became
the
of
Ion
real
father
the
whereas
his
Patroos,
Ionians,
Apollo
tragedy
was
to
demoted
become
Ion's brother by the mortal
the ancestor of the Dorians,
paternal uncle Doros,
who equally
Xouthos,
a
divine ancestor
such
was demoted
- how could
the Ionians
claims.
put at the service of the Athenian
There are no parallels for this version of the Ion myth and there is no reason to deny this innovation
to Euripides,
since it seems very much determined
by the situation of 410.23 At the same time, this
to make this particular version attractive. Subsequent
moment
in history was too exceptional
generations
to keep a modest
in
the
hearts
of
the
did not accept
Athenians.
His cult
it, but Ion continued
place
alive
remained
remained
popular well
period.24 The
in the succeeding
from Athens
themselves
hand, seem to have distanced
completely
to be relatively popular in the fourth and third centuries. For example,
and the figure of Ion continued
the second half of the fourth century an Ion of Samos added an epigram to the Delphian monument
after the battle
Lysander
of Aegospotami
and Hermocles
even gave
of Chios
a public
speech
in
for
on Ion in
19 J. P.
Aegina',
20
Barron, 'Religious Propaganda of theDelian League', JHS 84 (1964) 35-48 and 'The Fifth-Century Horoi of
ibidem 103 (1983) 1-12.
Smarczyk, Untersuchungen, 58-153 (with extensive bibliographies), who is followed by Parker, Athenian Religion,
144f.
21 Contra
Smarczyk, Untersuchungen, 134. Parker, Athenian Religion, 145 well speaks of the 'grim propriety' of the
dedication of the confiscated land to the 'herowho symbolized their duties to the native city'.
22 For
the date
see
the elegant
argument
of R. Klimek-Winter,
'Euripides
in den
dramatischen
Agonen
Athens.
Zur
know
next
to nothing
of Sophocles'
cf. W.
Luppe,
ZPE
67
(1987)
1-3.
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Myth
as Propaganda:
Athens
13
and Sparta
2. Kresphontes
Let us now move
from
for Athens
Whereas
we
the relatively
could mostly
picture of Pausanias.
to
the Spartans in the course of the 8th century, its liberation in 371 and the new foundation
subjugation
in 369. Yet some figures are just mentioned
of
Messene
often enough to be of a certain use
of the city
to dominate
its allies, Sparta had conquered Messenia
Athens only managed
at
for our purpose. Whereas
the refracted
do have now
even
Pylos in 425.
of Kresphontes?
The myth is part of the complex of the return of the Heraclids,
the
territorial
claim of the Spartans in the Peloponnesus.
We need not here
legitimated
the historical background
of the myth, but it is sufficient for us that it established
the Spartans as
So what
the myth
discuss
is the myth
which
was
new arrivals.29
told how
divides
the P?loponn?se
Argolid),
Messenia,
Kresphontes
25 Name
of
Ion: P. M.
Fraser
and E. Matthews,
A Lexicon
of Greek
Personal
Names
I (Oxford,
1987)
s.v.
Ion; L.
Robert, Opera Minora Selecta V (Amsterdam, 1989) 233 n. 7; H. Solin, Die stadtr?mischen Sklavennamen II (Stuttgart,
1996) 364. Ion of Samos: P. A. Hansen, Carmina epigraphica Graeca II (Berlin and New York, 1989) no. 819.5, 13; A.
Cameron, The Greek Anthology from Meleager to Planudes (Oxford, 1993) 1 note 3 (date). Hermocles: S7G3.579 = FD
III.3.224, cf. A. Chaniotis, Historie undHistoriker inden griechischen Inschriften (Stuttgart, 1988) 304f.
26 Luc. Alex.
58, cf. L. Robert, A travers l'AsieMineure (Paris, 1980) 408^14.
27 See now A.
Harder, Euripides' Kresphontes and Archelaos (Leiden, 1985); Collard et al, Euripides. Selected Frag
mentary
28
Plays
I, 121-147.
Harder,
Euripides'
Kresphontes,
3f.
29 See most
recently I.Malkin, Myth and Territory in the Spartan Mediterranean (Cambridge, 1994) 33-45.
30 See
especially Annette Harder, 'Euripides' T?menos and Temenidai', in H. Hoffman and eadem (eds.), Fragmenta
dram?tica (G?ttingen, 1991) 117-135, whose reconstruction of the two plays I here follow.
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J. Bremmer
14
receives
hand, Kresphontes
the Argolid
tarily conceded
for both
the important
don and Hades did, when
(1283-7),
of the Peloponnesus.
Later sources
The man whose
lot would come out
receive
of
is clear:
was
double monarchy
rule of Messenia.
It is noteworthy
versions
that in fifth-century
in any way. It is only Herodotus
is never claimed by the Spartans
a woman
had married
called Argeia. This close
that Aristodemus
the Argolid
ponn?se
8.131) who mentions
(6.52f. 7.204,
connection
of
to the period after the battle of Sepeia (about 495 B.C.) and
and Argos most naturally belongs
in the sixth century, if not earlier.34
firmly locates the cheating of Kresphontes
comes in. As
had to end badly as well, and here Euripides'
This bad beginning
tragedy Kresphontes
in Apollodorus'
accounts
and Hyginus'
in that
Carl Robert already saw, Euripides'
tragedy is reflected
Sparta
Kresphontes
third, Aepytus,
was murdered
who
escaped
himself
two of his
and to reclaim
31 For more
Medea
the names
males;
significant
examples
of females
see Bremmer,
kill
her brother
Apsyrtus?',
possibility
in J. Clauss
even
becomes
and S. I. Johnston
(eds.),
(Princeton, 1997) 83-100, esp. 91; add the division of Argos between 3 sons of Phoroneus inHellanikos FGrH 4 F
36.
32
Euripides'
2.8.4;
Apollod.
T?menos.
33 L.
35
follow
the various
of a Spatial
7.170ff.
in Bremmer,
Organisation',
add
of Bursian,
which
this example
Paus.
4.3.3
see C. Ca?ame,
Interpretations
of Greek
Sacrifice:
Bremmer,
'Modi
different
and
is closer
to the version
'Spartan
Mythology,
the Mythological
Genealogies:
153-186.
were
to similar
apparently
marriages
di communicazione
con
of
Repre
is somewhat
of Sparta
constructions
genealogical
the emendations
36
Ilias
34 For
sentation
1.6; Schol.
Polyaenos
il divino:
(1993)
by Robert.
a successor
and
the widow
of
the previous
sovereign
la divinizazione
e il sacrificio
greca', in S. Settis (ed.), / Greci I:Noi e iGreci (Turin, 1996) 239-283, esp. 269.
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nella
civilt?
in
Myth
as Propaganda:
and Sparta
Athens
15
of Euripides'
that none of the names of the protagonists
play
Polyphon
- is attested in
sources. The conclusion,
and young Kresphontes
therefore,
independent
this
has
that
invented
tradition.37
itself
mythological
suggests
Euripides
used this mytho
the precise content of the play and to what extent Euripides
We cannot reconstruct
its recent invention,
and presumably
However,
despite
propaganda.
logical plot for contemporary
when
probability,
ies, Merope
we
observe
because
was
of Arcadian
and young Kresphontes
the daughter of King Kypselos
Basilis,
given a new wife,
an
old Arcadian hero.39 The construction
after
renamed Aepytus
firmly dates this version of the myth to
must have been looking for a recognisable
the early 360s when Messene
past and the Arcadian
league
had not yet disintegrated.40
(DS 15.66), the Arcadians
In fact, Pausanias
had produced
and Aepytus
It seems reason
them, Kresphontes
amongst them (4.27.6).
us
that Aepytus
able to suspect that the full Messenian
killed his
myth is visible in Pausanias, who tells
in Messenia
and 'won over the governing men
father's murderers
and
the
courtesies
by
people by
were called the clan of the children of
so respected
that his descendants
and became
presents,
Aepytus
tr.
was
The
of
rather than of Herakles'
P.
further
enhanced
Levi).
(4.3.8,
importance
Aepytus
by making
to return and live with
heroes
hero Aristomenes
(Paus. 4.5.4).
senior had ever been an original Messenian
It is very doubtful whether Kresphontes
hero. There are
no indications
for such an origin, and the fact that the temple of Triopas'
(the
daughter Messene
were exhi
and the other kings of Messene
'hall of fame'), where paintings of Kresphontes
Messenian
and Spartan heroes,41 makes
this even improbable.42 Nevertheless,
it is
mostly Homeric
clear that, together with the play of Euripides he, too, was enthusiastically
embraced by the Messenians,
more
lack
of
national
heroes.
Like
he was invoked during the
other,
impressive
by
presumably
Aepytus,
contained
bited,
of Messene
and one of the Messenian
tribes was named after him (IG V.l. 1433, 1.40).
'inauguration'
over a long period of time. In the
His memory
remained alive in Messenia
of the second
beginning
era
were
the
Christian
Messenians
still
of
even
named after him (IG V.l. 1469), and
in the third
century
the sacred council
century
Artemis
of elders
of Oupesia,
state officials
responsible
traced its descent from Kresphontes.43
did not go unanswered
mythological
propaganda
The Messenian
Isocrates'
murdered
young Spartan
sons escaped the assassination
and offered
of the 'city' and the various references
iar mention
His
of females:
Bremmer,
Interpretations,
45.
in the oration
Protagonists:
to the peace
differently
Harder,
congress
Euripides'
considers the possibility of 'un otherwise unknown local myth', which is also accepted by P. M?ller,
s.v. Kresphontes
of 366 firmly
9, who
Kresphontes,
II.
38 D. Asheri, 'La
diaspora e il ritorno dei Messeni',
(Como, 1983) 27-42.
39
relates
37 Names
inMessene,
Ortheia
Griechische
Robert,
674; Harder,
Heldensage,
Euripides'
Kresphontes,
8.29.5.
40 Cf. J.
Roy, 'Thebes in the 360s B.C.', inD. Lewis et al (eds.), Cambridge Ancient History2 (Cambridge, 1994) 187
208.
41 Paus.
42 This
32,
esp.
suggested
4.31.11
was
14f. E.
= J.
Frey-Br?nnimann,
already
Schwartz,
that Euripides'
seen,
in LIMC
in a perceptive
'Tyrtaios',
Kresphontes
Hermes
combated
V.l
(1992),
study, by B. Niese,
34 (1899)
428-468,
the version
s.v. Kresphontes
'Die ?lteste
esp.
of Isocrates
449
I, no.
Geschichte
not
only
1.
Messeniens',
does
not mention
Hermes
Niese,
26
(1891)
but
he
1
also
and Plato.
43 SEG
23.215-217, cf. P. G. Themelis, 'ArtemisOrtheia atMessene. The Epigraphical and Archaeological Evidence',
inR. H?gg (ed.), Ancient Greek Cult Practice from theEpigraphical Evidence (Stockholm, 1994) 101-122, esp. Ill, 115.
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J. Bremmer
16
use of
that the oration presupposes
the Messenian
date the oration to the period around 366. This means
- and thus confirms our
to
a
new
but
also
it
subvert
the myth
version.
attempts
dating
by introducing
can be gleaned from Nicolaus
More details about the Spartan counter-propaganda
Damascenus
(FGrH
90 F 31-34) and his source Ephoros (FGrH 70 F 116). They tell a slightly more sophisticated, presum
version that Aepytus
later story, in which
they add to the Messenian
got into
ably somewhat
eventually
and the people, just like his sons, until Sparta conquered Messenia
conflict with both the aristocracy
so no honour and wisdom
there!44
It is time to draw
some conclusions.
uses made
of their myths
that these myths
oral nature of myth made
seen
also
as an important
poetry
performed,
Ephoros
the cases
of mythical
The occasions
the poetry was
propaganda.
during which
to
have
the
of
lent
claims
the
but
Isocrates and
festivals,
authority
poetry,
and public orations became new areas of propa
that in later times historiography
medium
must
religious
demonstrate
times, where
historical
rights
had appropriated
but completely
transformed
the Spartan myth of
the
of
despite
solemnity
religious poetry mythical
Evidently,
propaganda was always up
Kresphontes.
not
the
various
of
the
of
versions
Last
but
demonstrate
that at
for negotiation.
least,
myth
Kresphontes
could be produced at very short notice. We may think
least in the fourth century myth and counter-myth
ancestor,
whereas
of public
relation
the Messenians
as modern
offices
inventions,
but Greek
demonstrates
history
of
is our modern
myth
very
logos.45 Unlike
only
we must
keep
I would
the existence
of
'Myth as argument' presupposes
as history;
have thought of the discussed myths
recent book Claude Ca?ame has rightly stressed that Greek mythos
of our term
not draw
Ca?ame,
in mind that it is a modern
'myth'
the conclusion
concept:
and
in classical
that therefore
times
our
themselves
part of what we
call myth
is what they called history. Mythical history or historical myth is, what the Egyptologist JanAssmann
over the normal
has a 'Sinndeutung'
'Zweckbedeutung'.
as Assmann
is often closely
'cultural memory'
This so-called
of
connected,
observes, with questions
often entails the loss of a people's
national identity, since loss of independence
'cultural memory'.46
is clearly illustrated by the prominence
of originally
This process
in the
Spartan mythical
figures
'das kulturelle
has called,
Ged?chtnis',
which
new Messenian
measures,
for example
by eliminating
the Messenian
cultural
elite,
War
the
44 L.
Pearson, 'ThePseudo-History of Messenia and ItsAuthors', Historia 11 (1962) 397-426, esp. 405-407.
4^ C.
Ca?ame, Mythe et histoire dans l'antiquit? grecque (Lausanne, 1996); add now to his bibliography of the various
meanings
of myth,
J. J. M.
van Dijk,
"Ek
tcov u?6cov
ap?aaOai.
Greek
Fable
Theory
after Aristotle:
Characters
and Charac
teristics', in J. G. J. Abbenes et al (eds.), Greek Literary Theory after Aristotle. A Collection of Papers inHonour ofD. M.
Schenkeveld (Amsterdam, 1995) 235-258.
46 J.
Assmann, Das kulturelle Ged?chtnis (M?nchen, 1992); note also the reflections of O. G. Oexle, 'Memoria als
Kultur', in idem (ed.),Memoria als Kultur (G?ttingen, 1995) 9-78.
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Myth
monuments
of the Bosnian
Islamic
bombarded.47
purposefully
intensification
the
Conversely,
as Propaganda:
past were
Athens
systematically
17
and Sparta
destroyed
and even
the National
Library
in
Serajevo
the construction
of a new
League or Messenian
ancient Greek history.
Groningen,
Faculty
independence.
of Theology
of an alliance
or the revival
'Mythos
and Science
or the foundation
of an old
of Religion
Jan N. Bremmer
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All use subject to JSTOR Terms and Conditions
imMittelalter',