Professional Documents
Culture Documents
Banking Industry
A banking company in India has been defined in the Banking companies
Act, 1949 as one which transacts the business of banking which means the
accepting, for the purpose of lending or investment, of deposits of money
from the public, repayable on demand or otherwise and withdrawals by
cheque, draft, order or otherwise
Banking is an important element of economys Indian banking system overt
past few decades, it has played very effective role in mobilization of savings
of the economy, spreading in banking habit to the furthest corner of the
country and large entrepreneurial base. Indian banks have multiplied their
activities in volume, variety and geographical base to meet the growing
needs of the society. The old methods and techniques replaced by new
techniques of viability need based formation of finance schemes and
marketing. Instead of working for profits, they are required to participate in
nation building activities and help in bringing socio economic change.
Banks are new centre of trade, commerce and business in a country. Banking
plays a very important role in the economic development of all nation of the
world. Industrial revolution that took place in the economic development of
all nations of the world. Industrial revolution that took place in European
countries in 18th and 19th centuries would not have taken place without the
evolution of good banking system. Banking is life blood of modern
commerce.
has fallen because of public issue in the post liberalization period. Some of
other leading banks in the segment also proposed to come out with an equity
issue to raise further capital.
The public sector banks have a strong distribution network all over the
country. But the strength of earlier periods has now coming out with VRS to
bring down number of employees and improve their efficiency ratio.
The public sector banks still control a major share in banking operation of
the country.
Private sector Banks
The banking regulation act was amended in 1993 permitting the entry of
new private sector banks. The act also specified certain criteria for
establishing new private sector banks. The criteria are as follows1. the banks should have a minimum net worth of Rs. 1 billion
2. The promoters holding should be minimum 25% of paid up capital.
The last decade witnessed the maturity of Indias financial markets. Since
1991, every governments of India took major steps in reforming the
financial sector of the country. The important achievements in the following
fields are achieved in following heads:
Financial Markets
In the last decade, private sector banks / institutions played an important
role. They grew rapidly in commercial banking and asset management
business. With the openings in the insurance sector for these institutions,
they started making debt in the market.
Regulators
The Finance Ministry continuously formulated major policies in the field of
financial sector of the country. The Government accepted the important role
of regulators. The Reserve Bank of India (RBI) has become more
independent. Opinions are also that there should be a super- regulator for the
financial services sector instead of multiplicity of regulators.
The banking system
Almost 80% of the business is still controlled by the Public Sector Banks
(PSBs). PSB are still dominating the commercial banking system. Shares of
the leading PSBs are already listed on the stock exchanges.
The RBI has given licenses to new private sector banks as part of the
liberalization process. The RBI has also been granting licenses to industrial
houses. Many banks are successfully running in the consumer segments,
industrial finance, retail trade, small business and agriculture finances.
Overall approach to reforms
The last ten years have seen major improvements in the working of various
financial market participants. The government and the regulatory authorities
followed the step by step approach, not a bang one. The entry of foreign
banks has assisted in the introduction of international practices and systems.
On the whole, the cumulative effect of the developments since 1991 has
been quite encouraging.
Global Competencies
The progress and growth of Indian banking sector is in the line with the twin
objective of financial stability and growth. Banking in India has increased its
size by capitalizing on all the business opportunity available. The capital
adequacy ratio of Indian banks has increased and is now in a much better
position in relation to the other emerging market economies. The ratio is
well in line with the proposed new Basel norms. Several banks raised capital
and some more banks are on the way.
Guidelines and Governance
Meeting capital adequacy norms in the recent times gained importance with
the deadline for the implementation of Basel II Accord approaching closer.
The average Capital Adequacy Ratio (CAR) of Indian banks stood at 12.8%
at March 31, 2005, much above the prescribed norms. In order to enhance
capital adequacy ratio, seven banks including ICICI bank and Punjab
National bank, have raised capital in primary markets to the tune of Rs.12,
000 crores during the year 2005. it has been decided that banks which have
maintained capital at least 9% of the risk weighted assets for both credit risk
and market risks of both Held For Trade(HFT) and Available For
Sale(AFT) categories as on March 31, 2006, would be permitted to treat the
entire balance in the Investment Fluctuation Reserve as tier-I capital. This
will help banks to enhance their CAR. Reserve bank Of India (RBI) has
given guidelines to have minimum net worth of Rs. 300 crores for private
banks.
New guidelines have been introduced in the Indian banking system to
measure up to the international banking practices. The Indian Bankers
The banking industry has managed to improve its operating profit ratio by
reducing its operating costs/staff expenses. The asset quality in Indian
banking sector has shown considerable improvement. The gross Non
Performing Assets (NPAs) to advances ratio for the sector declined to 5% in
FY05 from 16% in FY97
The Indian banking has improved efficiency in its operations. Cost to
income has come down. Interest income of the entire banking sector has
increased. The return on assets of the foreign banks have been highest,
followed by the private sector banks. Revenue sources of banks been
diversified. They have entered into the business of selling third-party
products to increase their income. Banks are trying to increase fee-based
income as interest income continues to be under pressure and profits from
tradi8ng keep declining. Investments in Statutory Liquidity Ratio (SLR)
securities of banks have declined; however, the ratio is in excess of the
statutory limit. RBI reduced the reverse repo rate during the year to direct
the funds to the needed areas. Most of the investments held by private sector
banks were in the maturity bucket of a less than a year while the public
sector banks investments were ranging from one-year to five-year maturity
buckets.
At the same time, technological development in the sector helped the banks
in diversifying their business activities to offer different services to
customers. Introduction of core banking solutions has enabled the banks to
segregate the credit sourcing (front office) and appraisal (back office)
functions. Many banks will aggressively position themselves on an end-to-
end solution. The total Real Time Gross Settlement (RTGS) transactions
increased from 1,91,792 in March 2005 to 3,84,176 in September 2005.
Merger and Acquisitions
The banking industry saw some consolidation during the year. There was the
reverse merger of IDBI with IDBI Bank, and Centurion Bank of Punjab was
created through the merger of Bank of Punjab with centurion Bank and
again Centurion bank of Punjab merger with OBC Bank.
SBI has a network of 60 overseas offices spread over 29 countries. The bank
has acquired 76% stake worth $6 million in closely held PT Bank
IndoMonex, securing a foothold in Indonesia, and a similar stake in Kenyas
Giro Commercial Bank ltd. In February 2005, it acquired a 51% of the
Mauritius based Indian Ocean International Bank Ltd. And it also gained
permission to set up branches in Saudi Arabia. It has also merged its
subsidiary- IndoNigerian Bank-with a local bank, Nal Bank. The SBI has
also stated to start its retail business in Shanghai later this year.
ICICI Bank in a span of just four years has emerged as retail banking
behemoth. The bank in order to increase its presence overseas has acquired a
Russian bank, InvestitsionnoKredimy Bank, also aims to take advantage of
increased presence of the Indian corporates in Russia and South Africa. The
bank is also planning to make Bahrain its hub especially for trading in
commodities. It has emerged as the largest seller of bad loans to the Asset
Reconstruction Company of India.
raised the capital last year is expected to hit the capital market again this
year.
The increase in ratios such as Credit Deposit Ratio and Capital Adequacy
Ratio and decrease in Gross NPAs to deposits indicate that banks would
improve their financial position in future. As economy is set to grow at a
healthy rate, more and more infrastructure development is set to take place,
and Indian banking sector is expected to play an important role in the same.
History
The origin of modern banking in India dates back to 1770 when the first
joint-stock bank, named Hindustan Bank, was started by the English Agency
House of Alexander & Co. Calcutta. The bank was, however wound up in
1832.
The real growth of modern commercial banking began in the country when
the government was awakened to the need for banks in 1806 with
establishment of the first Presidency bank, called the Bank of Bengal, in
Calcutta in that year. Then followed the establishment of two other
Presidency Banks, namely the Bank of Bombay in 1840 and the Bank of
Madras in 1843. to each of these banks, the government had subscribed Rs.
3 lakhs to their share capital.
These three Presidency Banks continued till 1920. In 1921 they were
amalgamated into the Imperial Bank of India.
In 1935, the British Government in India had started a central bank called
the Reserve Bank of India as a private sector bank. After independence,
eventually by passing reserve Bank of India Act, 1949, the Reserve Bank of
India was taken over by the government of India as a state owned central
bank.
After independence, the Government of India launched economic planning
in the country since 1951. On July 1, 1955 the Government of India
nationalized the Imperial Bank of India and converted it into the State Bank
of India. The establishment of the State Bank of India was a pioneering
attempt in introducing public sector banking in the country. Later on in
1959-60 seven subsidiary State banks were also nationalized to form the SBI
group.
The SBI group has the laudable objective of bringing rural orientation in
Indian banking, which it achieved with remarkable success.
Eventually, on July 19, 1969 fourteen major Indian scheduled banks (with
deposits of over Rs.50 crores) were nationalized by the government with a
view to serve better the needs of development of the economy in conformity
with national priorities and objectives. As a result, 85 percent of the baking
business in terms of deposits was brought under public control.
On April 15, 1980, six more Indian scheduled banks (with deposits of over
Rs.200 crores) were nationalized. As such, over 90 percent of the banking
activity in the country is brought into the public sector.
COMPANY PROFILE
INTRODUCTION
Oriental Bank of Commerce India was established in the year 1943 on 19th
February in Lahore. After partition, Oriental Bank of Commerce shifted its
Registered Office from Lahore to Amritsar paying every rupee to its
departing customers.
Oriental Bank of Commerce was nationalized on 15th April in 1980. Then
OBC bank had 307 branches with Rs. 282.61 crores as deposits and as
advance Rs. 152.69.
The National Institute of Bank Management (NIBM), rated OBC Bank as
"Customer Friendly" Bank.
Oriental Commercial Bank Limited is licensed by the Central Bank of
Kenya as a commercial Bank to carry out banking activities under Banking
Act Chapter 488 of the Kenyan laws.
The Bank started its operations in the year 2002, with new investments and
Board of Directors, by taking over the assets and liabilities of the erstwhile
Delphis Bank, from Central Bank of Kenya. It is a middle sized Bank and
one of the financially robust Banks in, Kenya in terms of shareholders fund
and liquidity.
Oriental Commercial Bank Ltd has its Head Office at Finance House,
Koinange Street- Nairobi. Presently the Bank has a branch network of four
branches in major towns namely
1 Nairobi.
2. Nakuru.
3 Eldoret, and
4 Kitale.
The Bank is managed by a professional team of management who are ably
supervised by a Board of Directors consisting of eminent personalities of
society having high level of integrity and professional skills in their
MANAGEMENT PROFILE
Name
Sh.T.Y. Prabhu
Sh. H Ratnakara Hegde
Sh. S.C Sinha
V Vijay Sai Reddy
R S Maharishi
U K Khaitan
K B R Naidu
Sumita Dawra
Sh. S.K Newley
Vijay Jagirdar
T Valliappan
Designation
Chairman and Managing director
Executive Director
Executive Director
Director
Director
Director
Director
Director
Director
Director
Director
C K Sabharwal
Director
Scheduled Banks in India constitute those banks which have been included
in the Second Schedule of Reserve Bank of India (RBI) Act, 1934. RBI in
turn includes only those banks in this schedule which satisfy the criteria laid
down vide section 42 (6) (a) of the Act.
As on 30th June, 1999, there were 300 scheduled banks in India having a
total network of 64,918 branches. The scheduled commercial banks in India
comprise of State bank of India and its associates (8), nationalized banks
(19), foreign banks (45), private sector banks (32), co-operative banks and
regional rural banks.
"Scheduled banks in India" means the State Bank of India constituted under
the State Bank of India Act, 1955 (23 of 1955), a subsidiary bank as defined
in the State Bank of India (Subsidiary Banks) Act, 1959 (38 of 1959), a
corresponding new bank constituted under section 3 of the Banking
Companies (Acquisition and Transfer of Undertakings) Act, 1970 (5 of
1970), or under section 3 of the Banking Companies (Acquisition and
Transfer of Undertakings) Act, 1980 (40 of 1980), or any other bank being a
bank included in the Second Schedule to the Reserve Bank of India Act,
1934 (2 of 1934), but does not include a co-operative bank".
Andhra Bank
Allahabad Bank
Bank of Baroda
Bank of India
Bank of Maharashtra
Canara Bank
Corporation Bank
Dena Bank
Indian Bank
Syndicate Bank
UCO Bank
Vijaya Bank
YES BANK
Saving Accounts
How to Open an Account?
Download or obtain Account Opening Form from the nearest branch,
fill it up properly and deposit the same with the branch of your choice
along with the following :1. Furnish proof of Residence (In the form of a copy of Ration Card/
Passport/ Driving License/ Electricity Bill/ Telephone Bill/ Identity
Card issued by any reputed institution. ORIGINALS be shown only
In Rural /
In
Urban
/
at the time of scrutiny of papers)/ Business address.
Semi
2. Furnish 2Types
photographs of all the prospective Metropolitan
account holder(s).
Urban
3.. Introduction about you from a person knownbranches
to the bank preferably
branches
by an Account Holder of the Branch, whose account has run
Without Cheque Book
satisfactorily at least for the past
Rs. six
100months.Rs. 500
Facility
4. Furnish PAN or declaration of Form No. 60 / 61as the case may be.
With
Cheque
The
minimum
balanceBook
will be:Rs. 500
Facility
Rs. 1000
Cheque
Book
Rs. 20
Rs. 20
Rs. 250
Rs. 250
Current Account
How to Open an Account?
Download or obtain Account Opening Form from the nearest branch,
fill it up properly and deposit the same with the branch of your choice
along with the following :1. Furnish proof of Residence (In the form of a copy of Ration Card/
Passport/ Driving License/ Electricity Bill/ Telephone Bill/ Identity
Card issued by any reputed institution. ORIGINALS be shown only at
the time of scrutiny of papers)/ Business address.
2. Furnish 2 photographs of all the prospective account holder(s).
3. Introduction about you from a person known to the bank preferably by
an Account Holder of the Branch, whose account has run satisfactorily
at least for the past six months.
4. Furnish undertakings/ documents/ declarations as applicable. Please
refer Current Account opening form for details.
5. Furnish PAN or declaration of Form No.60 / 61 as the case may be.
6. Minimum deposits.
In
Rural
/In
Urban
Metropolitan branches
Rs. 5000
OF
ORIENTAL
BANK
PRAGATI
ACCOUNT
NEW
CURRENT
ACCOUNTS
Validity of Scheme
Add on Facilities
every
the
partners
firm/Directors
Company
of
of
who
the
the
are
Personal
Accident
of
100%
ABB
Lacs.
plus applicable
service
tax
shall
be recovered.
Credit
Cards
Social Banking - Mahila Udyam Nidhi Scheme, Krishi Card, OBC Farmers
Welfare
Trust
Flexi Fixed Deposit Scheme:We are pleased to inform that Flexi Deposit Scheme for the benefit of our
depositor customers has been approved by the Board on 18th October 2006.
This scheme shall come into operation w.e.f. 1st November 2006. The
features of the scheme are as under:
Personal Loan
Home Loan
In Personal Loan, one can get a sanctioned loan amount between Rs 25,000
to 10, 00,000 depending upon the profile of person applying for the loan.
SBI, ICICI, OBC, HSBC are some of the leading banks which deals in
Personal
Loan.
Almost all the banks have jumped into the market of car loan which is also
sometimes termed as auto loan. It is one of the fast moving financial
products of banks. Car loan / auto loan are sanctioned to the extent of 85%
upon the ex-showroom price of the car with some simple paper works and a
small amount of processing fee.
Loan against shares is very easy to get because liquid guarantee is involved
in it. Home loan is the latest craze in the banking sector with the
development of the infrastructure. Now people are moving to township
outside the city. More number of townships is coming up to meet the
demand of 'house for all'. The RBI has also liberalized the interest rates of
home loan in order to match the repayment capability of even middle class
people. Almost all banks are dealing in home loan. Again SBI, ICICI, OBC,
HSBC are leading.
The educational loan, rather to be termed as student loan, is a good banking
product for the mass. Students with certain academic brilliance, studying at
recognized colleges/universities in India and abroad are generally given
education loan / student loan so as to meet the expenses on tuition fee/
maintenance cost/books and other equipment.
MONEY TRANSFER
Beside lending and depositing money, banks also carry money from one
corner of the globe to another. This act of banks is known as transfer of
money. This activity is termed as remittance business. Banks generally issue
Demand Drafts, Banker's Cheques, Money Orders or other such instruments
for transferring the money. This is a type of Telegraphic Transfer or Tele
Cash Orders.
It has been only a couple of years that banks have jumped into the money
transfer businesses in India. The international money transfer market grew
9.3% from 2003 to 2004 i.e. from US$213 bn. to US$233 bn. in 2004.
Economists say that the market of money transfer will further grow at a
cumulative 12.1% average growth rate through 2009.
FUTURE OF BANKING IN INDIA
A healthy banking system is essential for any economy striving to achieve
good growth and yet remain stable in an increasingly global business
environment. The Indian banking system has witnessed a series of reforms
in the past, like deregulation of interest rates, dilution of government stake in
PSBs, and increased participation of private sector banks. It has also
undergone rapid changes, reflecting a number of underlying developments.
This trend has created new competitive threats as well as new opportunities.
This paper aims to foresee major future banking trends, based on these past
and current movements in the market.
Given the competitive market, banking will (and to a great extent already
has) become a process of choice and convenience. The future of banking
the government stake in public sector banks (PSBs), guidelines being issued
for risk management, asset classification, and provisioning. Technology has
made tremendous impact in banking. Anywhere banking and Anytime
banking have become a reality. The financial sector now operates in a more
competitive environment than before and intermediates relatively large
volume of international financial flows. In the wake of greater financial
deregulation and global financial integration, the biggest challenge before
the regulators is of avoiding instability in the financial system.
RISK MANAGEMENT
The future of banking will undoubtedly rest on risk management dynamics.
Only those banks that have efficient risk management system will survive in
the market in the long run. The effective management of credit risk is a
critical component of comprehensive risk management essential for longterm success of a banking institution.
Although capital serves the purpose of meeting unexpected losses, capital is
not a substitute for inadequate decontrol or risk management systems.
Coming years will witness banks striving to create sound internal control or
risk management processes.
With the focus on regulation and risk management in the Basel II framework
gaining prominence, the post-Basel II era will belong to the banks that
manage their risks effectively. The banks with proper risk management
systems would not only gain competitive advantage by way of lower
regulatory capital charge, but would also add value to the shareholders and
other stakeholders by properly pricing their services, adequate provisioning
and maintaining a robust financial structure.
The future belongs to bigger banks alone, as well as to those which have
minimized their risks considerably.
ACHIEVEMENTS
Oriental bank of commerce announced its Q1FY2010 results on 29
July 2009, delivering 62% y-o-y growth in net profits to Rs832
crore (Rs512cr), substantially ahead of expectations on account of
large treasury gains, apart from healthy operating performance.
While the banks deposit growth was reasonably robust at 4.4%
sequentially and 26.5% y-o-y, unlike the peers its growth in
advances also remained strong at 38% y-o-y.
In spite of being at the forefront of PLR cuts, the bank posted a
healthy growth in Net Interest Income (NII) of 29% y-o-y.
Other Income surged 113% y-o-y, driven by strong treasury gains
of Rs355 crore during the quarter in line with industry trends, even
as Fee income was also robust at 45% y-o-y, on the back of strong
balance sheet growth.
Operating expenses were higher than expected on account of
Rs150 crore of provisions for imminent wage hikes.
Gross and Net NPA ratios remained stable sequentially at 1.8% and
0.2%, with the bank not adopting the guidelines of treating floating
provisions as part of tier 2 capital instead of adjusting against
NPAs on express permission from the RBI.
Earned 9th place among India's Most Trusted top 50 service brands in
Economic Times- A.C Nielson Survey.
Included in the top 1000 banks in the world according to The Banker,
London.
Golden Peacock Award for Excellence in Corporate Governance 2005 by Institute of Directors.
Our Vision
To be a sound all India, customer centric, efficient retail bank with
contemporary size, technology and human capital; endeavouring to enrich
lives across all sections of society; and committed to upholding the highest
standards of corporate governance.
Our Mission
INTRODUCTION TO TOPIC
Saving Accounts
How to Open an Account ?
Download or obtain Account Opening Form from the nearest branch,
fill it up properly and deposit the same with the branch of your choice
along with the following :1. Furnish proof of Photo identity in the form of a copy Passport/Driving
License/Voter ID/Armed Forces ID Card/Ration Card/ID Card of any
accredited Institution/PAN Card/ The letter issued by the Unique
Identification Authority of India ( UIDAI)containing details of name,
address and Aadhaar number
2. Furnish proof of Residence in the form of a copy of Ration Card/
Passport/ Driving License/ Electricity Bill/ Telephone Bill/ Identity
Card issued by any reputed institution.
(ORIGINALS be shown only at the time of scrutiny of papers)/
Business address.)
3. Furnish PAN or declaration of Form No. 60 / 61 as the case may be.
Types
Urban
branches
Cheque
Book
Facility
In
Urban
Metropolitan
branches
Rs. 100
Rs. 500
Rs. 500
Rs. 1000
Cheque
Book
Facility
Rs. 20
Rs. 20
Rs. 250
Rs. 250
Benefits
While savings accounts aren't typically known for their high interest rates,
they do offer numerous advantages over other savings options. Consider
these savings account advantages before putting your money in a CD or
other investments.
Keeping your money liquid
Savings accounts and money market accounts allow you to withdraw your
money at any time, which is rarely an option with CDs or long-term
investment options. Savings accounts allow for unlimited withdrawals by
teller, mail or ATM, but federal regulations limit you to six telephone,
electronic or preauthorized transfers per month. Keep in mind, only three of
these withdrawals can be by draft, check or debit card. Nevertheless, you can
access the money in your savings account when you need it most.
Get started with minimal cash
If you don't have a lot of money to invest, you can begin your saving
habits using a savings account. Savings accounts usually require a minimum
amount to get started, sometimes $1 to $25, but get the details before you
put your money in. Many institutions require significantly more money in
savings accounts, and will charge a considerable monthly fee if you don't
maintain that balance. Simply ask or read the details before opening your
savings account.
FDIC or NCUSIF insured
Your money is extremely safe in a savings account or money market
account, making it a great location for secure saving. Depending on if your
money is in a bank or credit union, the Federal Deposit Insurance
Corporation, or FDIC, or the National Credit Union Share Insurance Fund,
or NCUSIF, will insure your savings account money up to $250,000.
High-yield savings options
Some savings accounts offer higher interest rates than others. These highyield options listed on Bankrate.com are ideal for long-term saving, such as
emergency funds. Most of these high-yield savings accounts are strictly
online, which decreases the bank's overhead, allowing for these higher
interest rates. If you are willing to do all of your banking online, you may
see substantial returns on your money compared to a local branch
Current Account
How to Open an Account?
Download or obtain Account Opening Form from the nearest branch,
fill it up properly and deposit the same with the branch of your choice
along with the following :1. Furnish proof of Residence (In the form of a copy of Ration Card/
Passport/ Driving License/ Electricity Bill/ Telephone Bill/ Identity
Card issued by any reputed institution. ORIGINALS be shown only at
the time of scrutiny of papers)/ Business address.
2. Furnish 2 photographs of all the prospective account holder(s).
3. Introduction about you from a person known to the bank preferably by
an Account Holder of the Branch, whose account has run satisfactorily
at least for the past six months.
4. Furnish undertakings/ documents/ declarations as applicable. Please
refer Current Account opening form for details.
5. Furnish PAN or declaration of Form No.60 / 61 as the case may be.
6. Minimum deposits.
Geographical scope:
The same problem was with the all other branches of OBC Bank even out of
the Ludhiana city. The management is conducting the same research on a big
ground while my contribution is tiny. Though my sample size and
geographical area was defined and confine to a particular territory but the
application of out put from the research are going to be wide.
Product Scope:
Studying the increasing business scope of the bank. Market segmentation to
find the potential customers for the bank. To study how the various products
are positioned in the market. Corporate marketing of products. Customers
perception on the various products of the bank.
RESEARCH METHODOLOGY
All the findings and conclusions obtained are based on the survey done in
the working area within the time limit. I tried to select the sample
representative of the whole group during my job training. I have collected
data from people linked with different profession at Vikasnagar (Dehradun).
Research Plan:
1.
2.
In questionnaires open ended and closed ended, both the types of questions
has been used.
Collection of data:
1.
Primary data: All the people from different profession were personally
visited and interviewed. They were the main source of Primary data. The
method of collection of primary data was direct personal interview through a
structured questionnaire.
2.
Secondary Data:
It was collected from internal sources. The secondary data was collected on
the basis of organizational file, official records, news papers, magazines,
management books, preserved information in the companys database and
website of the company.
Sampling Plan:
Since it is not possible to study whole universe, it becomes necessary to take
sample from the universe to know about its characteristics.
Sampling Units:
Different professionals Chartered Accountants, Tax Consultants, Lawyers,
Business Man, Professionals and House Wives of Vikas Nagar, Dehradun .
Sample Technique:
Random Sampling.
Research Instrument:
Structured Questionnaire.
Contact Method:
Personal Interview.
Sample Size:
My sample size for this project was 60 respondents. Since it was not
possible to cover the whole universe in the available time period, it was
necessary for me to take a sample size of 60 respondents.
Data Collection Instrument Development:
The mode of collection of data will be based on Survey Method and Field
Activity. Primary data collection will base on personal interview. I have
prepared the questionnaire according to the necessity of the data to be
collected.
Options
Percentage
18 to 23 years
24 to 29 years
30 to 35 years
35 to above years
Total
20%
35%
30%
15%
100%
Interpretation
From the table and graph above it can be seen that
20% respondents age are 18 to 23 years.
35% respondents age are 27 to 29 years.
30% respondents age are 30 to 35 years.
15% respondents age are 35 to above years.
Options
Percentage
Married
Unmarried
Total
70%
30%
100%
Unmarried
30%
Married
70%
Interpretation
From the table and graph above it can be seen that
70% respondents are married.
30% respondents are unmarried.
Options
Percentage
Under Graduate
Graduate
Post Graduate
Total
25%
40%
35%
100%
Interpretation
Interpretation From the table and graph above it can be seen that
25% respondents are Under graduate.
40% respondents are Graduate.
35% respondents are Post graduate.
Q4. Your Occupation?
Options
Percentage
Business
Professional
Service
Total
20%
26.67%
53.33%
100%
Interpretation
From the table and graph above it can be seen that
20% respondents Occupation is Business.
27% respondents Occupation is Profession.
53% respondents Occupation is Service.
Options
Percentage
Yes
76.67%
No
23.33%
Total
100%
Interpretation
As the research is convenience sampling and related to respondents who are
availing services of banks so only those customers were targeted who were
having bank accounts and using banking services. 77% were having their
bank accounts.
Options
Percentage
Lucratrive
Not Lucratrive
No Idea
Total
25%
60%
15%
100%
Interpretation
From the table and graph above it can be seen that
25% respondents perception about different products is lucrative.
60% respondents perception about different products is not lucrative.
15% respondents have no idea.
Q7. Do you want to open an account with OBC bank?
Options
Percentage
Yes
No
Will tell you Later
Total
35%
50%
15%
100%
Interpretation
From the table and graph above it can be seen that
50% respondents are not interested to open an account with the bank. 35%
respondents are interested to open an account with the bank. 15% of the
respondents say that they will tell later.
Q8. Do you have all the documents which are required to open an
account?
Options
Percentage
Yes
No
Total
60%
40%
100%
Interpretation
From the table and graph above it can be seen that
60% respondents have all the documents which are required to open an
account with the bank. 40% respondents do not have all the documents
which are required to open an account with the bank
Q9. Are you aware that the bank provides you a free Demat account if
you open a new savings account with OBC bank?
Options
Percentage
Yes
No
Cant Say
Total
20%
65%
15%
100%
Interpretation
From the table and graph above it can be seen that
20% respondents are aware that the bank provides a free Demat account
with new savings account. 65% respondents are not aware of it. And 15%
were not able to say anything.
Q10.Are you aware of different terms and conditions which are very
much essential to maintain an account at OBC Bank?
Options
Percentage
Yes
No
Total
30%
70%
100%
Interpretation
From the table and graph above it can be seen that
30% respondents are familiar with different terms and conditions which are
very much essential to maintain account with the bank. 70% respondents
have no idea about it.
Q11. Do you think OBC Interest rates are higher than as compared to the
other banks?
Options
Yes
No
Cant Say
Total
Percentage
80%
15%
5%
100%
Interpretation
From the table and graph above it can be seen that
80% respondents are thinking that OBC Banks Interest rate is higher than as
compared other banks. 15% respondents say that OBC Banks Interest rate is
low. And 5% were not able to say anything on this.
Q12.
schemes?
Options
Percentage
Television
Radio
Newspaper
Word of mouth
Other Sources
Total
13.3%
10%
11.7%
51.7%
13.3%
100%
Interpretation
From the table and graph above it can be seen that
Most of the customers influenced by word of mouth which has a share of
52% & 13% are influenced by other sources like pamphlets, Hording etc.
And Newspaper is also one of the source of influence, which influences
12%. Radio influences 10%.
FINDINGS
SUGGESTIONS
Suggestions:
Finally some recommendations for the company are as fallows:
To make people aware about the benefit of becoming OBC Banks Sales
Executive, following activities of advertisement should be done through
1.
Print Media.
2.
3.
4.
5.
The bank should provide life time valid ATM card to all its customers.
Minimum balance for savings account should be reduced from Rs 5000 to
Rs 1000, so that people who are not financially strong enough can maintain
their account properly
Company should organize the program in the society, so that people will be
aware about the company and different products of the bank
The project was constrained by time limit of two months. Mindset of people
may very depending upon their age, gender, income etc.
People mind set about the survey was an obstacle in acquiring complete.
So it was very time consuming for information & positive interaction. them
to answer all the questions properly.
CONCLUSION
Conclusion
OBC Bank, the banking arm of OBC is expected to go on stream. The
bank already has good number of employees on board and is recruiting Sales
Executives heavily to take the headcount to many more. It is on the brim of
increasing its customers through its attractive schemes and offer.
The project opportunities provided was market segmentation and identifying
prospective customers in potential geographical location and convincing
them to open an account so that new Business Opportunities of the bank can
be explored. Through this project, it could be concluded that people are not
much aware about the various products of the bank and many of them not
interested to open an account at all.
services was considered as unsought good which require hard core selling,
but in changing trend in income and people becoming financially literate, the
demand for banking sector is increasing day by day.
According to my findings Companys promotional activities for recruiting
sales executives are also very less.
So, at last the conclusion is that there is tough competition ahead for the
company from its major competitors in the banking sector. Last but not the
least I would like to thank OBC Bank for giving me an opportunity to work
in the field of Marketing. I hope the company finds my analysis relevant.
BIBLIOGRAPHY
Books
www.OBCbank.com
www.google.com
ANNEXURE
QUESTIONNAIRE
Dear Sir/Madam,
Name:
I am a student of D.A.V COLLEGE FOR GIRLS and presently doing a
project
on
OPENING
SAVINGS
ACCOUNT
BY
MEETING
Undergraduate Graduate
b).
Graduate
c).
Post Graduate
3.
b)
Single
4.
Occupation
a).
Business
b)
Profession
c).
Service
5.
OBC Bank?
a).
Lucrative
c).
No idea
b).
Not lucrative
6.
a).
Yes
c).
7.
Do you have all the documents which are required to open an account?
a).
Yes
8.
Are you aware of that OBC Bank provide you a free Demat account if you
b).
b).
No
No
Yes
9.
Are you aware of different terms and conditions which are very much
b).
No
Yes
10.
Do you think OBC Interest rates are higher than as compared to the other
b).
No
banks?
a).
Yes
12.
a).
Television
b).
Radio
c).
Newspaper
d).
Word of mouth
e).
Other sources
b).
No