why choose

T
F
J
E
V
U
4

B
J
.FE
"-FWFM

5 I F  Q P X F S  U P
JO G P S N

summed
the media could be
Twenty years ago
gazines)
ma
d
an
rs
(newspape
up as mainly print
films).
levision, radio and
and audio/visual (te
number
ge
hu
a
to
have access
Audiences today
ceive news,
nels that let us re
of additional chan
rtising. This
ormation and adve
entertainment, inf
and mobile
includes the Web
new digital media
blogs,
us with access to
phones - providing
s.
ail
em
g sites and
social networkin
hance your
is designed to en
GCE Media Studies
iation
ec
tanding and appr
enjoyment, unders
life. The
ily
its role in your da
of the media and
ideas and
dia
you both to me
course introduces
you
es
oduction, which giv
the practice of pr
ing
nd
ta
rs
lop a real unde
the chance to deve
dia
me
y
ar
s, the contempor
of media platform
dia
me
the
of
influential role
landscape and the
in todays society.

:P V BO E UI F N FE JB

e relationships with the

This course helps you develop thre
more aware of the
me
media. As a consumer youll beco
are presented to us,
s
many ways in which media message
ns which produce and
tutio
as well as discovering how the insti
h you. And if you
reac
to
g
distribute media products are tryin
g your own
uatin
eval
and
want a career in media, producing
understanding
s-on
hand
real
media productions will give you a
t they are
wha
and
ted
crea
of both how media messages are
aiming to do.

:PV SLF Z 
MFBS OJOH UPQ JDT
In the first year youll study two key aspects
of the media. In the unit on Investigating
Media (Unit I), youll learn the fundamentals
of media forms and platforms and the
concepts which lie beneath the surface, as
well as the role of marketing and promotion
of these products. Unit 2, Creating Media,
takes you through the production process,
from researching the codes and conventions
of professional media products to producing
products of your own.
In the second year youll look at different
ways of explaining and understanding
the media and how it works in Critical
Perspectives (Unit 3). This covers how
issues are represented by the media as
well as the impact of new media. Youll
also undertake a case study on some of
these issues and look at how they can be
understood. In Research and Production(Unit
4) youll carry out an individual piece of
work that will give you the chance to
really understand the relationship between
research and practical production.

0O ZPV SN BSL T

Both years have similar patterns of
assessment in Media Studies. In year one
youll sit a two hour paper on Investigating
Media, which will count for 50% of your AS
marks for the year. Your two productions for
Creating Media - plus a 1500 word essay will account for the other 50%.
In the second year, your two hour
examination will be on the Critical
Perspectives unit and account for 50% of
your marks for the year. The Research and
Production coursework unit - which requires
a 2000 word research essay (or equivalent)
plus a linked and fully realised production will account for the other 50% of your marks.

8IF SFX JMMT VDD FTT

UBL FN F
Media studies naturally leads to careers in
journalism, marketing, advertising or public
relations. But an awareness of how the world
of media works can also support other
careers, such as social work, law, medicine
and education. By knowing how the media
operates youll be able to decode messages
more skilfully, and engage with topics that
interest you.

Z M JG F
8 JM M J U G JU J O N
English Literature/
ies often also take
Media Stud
Studies or
Students who take
Drama & Theatre
ication & Culture,
un
mm
Co
person and
,
y
ge
er
ua
ev
Lang
media touches
the
As
y.
log
ho
yc
n.
Sociology and Ps
y broad applicatio
subject has a reall
the
n,
sio
es
of
pr
y
ever

U T U B S
$ B O U X B JU U P H F

UFE

you
st people to help
viser will be the be
ad
er
re
ca
d
an
or
u.
Your tut
ht choice for yo
s course is the rig
decide whether thi

8IBUTLJMMT
XJMM*MFBS
Media Stu
O
dies help

s you dev
number o
elop a
f skills:
s An abilit
y to analy
se h
products
are constr ow media
ucted
s How to
produce m
edia prod
different
ucts acro
platforms
ss
- either o
or as par
n your ow
t of a tea
n
m
s How to
do individ
ual resea
rch
s How to
evaluate
y
our own m
products
edia
and those
of others.

'PSNPSFJOGP WJTJU

XQIQ
XXXBRBPSHVLRVBMHDFNFEJB@OF
Copyright 2007 AQA and its licensors. All rights reserved.
The Assessment and Qualifications Alliance (AQA) is a company limited by guarantee registered in England and
Wales (company number 3644723) and a registered charity (registered charity number 1073334).
Registered address: AQA, Devas Street, Manchester M15 6EX.
Dr Michael Cresswell, Director General.

MIG0166.07SG