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Introduction
The differences between these two research designs lie in terms of the research
purpose, the nature of the research, the methods of data collection, the reasoning
of the data analyses, and finally the communication of the research findings.
* Adapted from a table compiled by Schoonraad (2004) from Du Plooy (2001:82 84),
Leedy (1997:106) and Neuman (2000:16)
Mouton (1998:37) argues that the highest level of complexity in research is referred
to as methodological paradigms, which include qualitative and quantitative
research designs. The general principle in data collection is that the inclusion of
multiple sources of data in a research project is likely to increase the reliability of
the observations. As Saunders, Lewis, & Thornhill, (2003) succinctly describe it:
“The use of two or more independent sources of data or data collection methods
within one study in order to help ensure that the data are telling you what you
think they are telling you.” A variety of triangulation options starting with
using multiple and different sources (data); multiple researchers (investigators);
multiple perspectives (theory) or; the current case in point: multiple research
paradigms such as qualitative and quantitative. The underlying principle is that,
because various research designs in the research methodology are followed, they
can complement each other and their respective shortcomings can be balanced
out. This observation leads to the final and last statement.
The issue is not a question of selecting the more superior research paradigm, or
holding an objectivistic or positivistic worldview. The important question is, (albeit
recognizing the possibility of sounding too simplistic), the scientific orientation
of the researcher. All research designs have weaknesses and shortcomings, but
these should not impose on their validity or value. Researchers should strive for
balance, objectivity, ethicality, whilst being as scientifically critical as humanly
possible, questioning not only the epistemology, but also the methodology. Only
then can we verstehen.
Conclusion
Sacomm affords its members the opportunity to debate these important issues
and whilst the President and the Executive Board and Ecquid Novi should be
commented for addressing research as a critically important issue, a plea should
also be made for synergy between researchers and research paradigms in both
media and communication studies.
References
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