Parle Pvt. LTD

gte institute of technology
Parle products pvt ltd

tment of management studies and research belgaum -59
Academic Live Project

For MBA Second Semester
Parle Products
Pvt Ltd
2014
By: b.b. shiggatti
USN: 2GI13MBA08
Guided by:
Prof. S. N. KHANAI
KLS Gogte Institute of Technology, MBA-2014
udyambag, Belgaum - 590006
Table of contents
Introduction to Company
Industry Analysis
History of company
Vision, Mission and objectives of the company
PEST analysis
Marketing Management
a. Segmentation, Targeting and Positioning
b. Product and services offered by company
c. Pricing strategies
d. Promotion strategies.
e. Distribution strategies
f. Customer relationship management
Human resource Management
a. Recruitment, selection and training strategies.
b. compensation management
c. Performance management
d. Career Planning
e. Organization Structure
Financial management
a. Capital decisions
b. Ratio Analysis.
c. Working capital management.
SWOT analysis
Corporate Social responsibility
Introduction to PARLE G
A cream colored yellow stripped wrapper with a cute baby photo containing10 12
biscuits with the companys name printed in Red and you know these are Parle Gbiscuits.
Times changed, variety of biscuits did come and go but nothing has changed with these
biscuits. Parle-G is one of the oldest brand names as well as the largest sellingbrand of
biscuits in India. Parle-G or Parle Glucose is a brand of Biscuits manufactured by Parle
products in India.
Parle name conjures up fond memories across the length and breadth of the
country. After all, since 1929, the people of India have been growing up on Parle biscuits
& sweets. For around 75 years, Parle have been manufacturing quality biscuits and
confectionery products.
Over the years Parle has grown to become a multi million-dollar company with
many of the products as market leaders in their category. Parle Products began
manufacturing biscuits, in addition to sweets and toffees. Having already established a
reputation for quality, the Parle brand name grew in strength with this diversification. Parle
Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later
went onto become leading brand names itself for great taste and quality. Today, Parle
enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India.
INDUSTRY ANALYSIS
Introduction Defining FMCG Industry Products which have a quick turnover, and relatively
low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those
that get replaced within a year. Examples of FMCG generally include a wide range of
frequently purchased consumer products such as toiletries, soap, cosmetics, tooth
cleaning products, shaving products and detergents, as well as other non-durables such
as glassware, bulbs, batteries, paper products, and plastic goods. FMCG may also include
pharmaceuticals, consumer electronics, packaged food products, soft drinks, tissue paper,
and chocolate bars. A subset of FMCGs are Fast Moving Consumer Electronics which
include innovative electronic products such as mobile phones, MP3 players, digital
cameras, GPS Systems and Laptops. These are replaced more frequently than other
electronic products. White goods in FMCG refer to household electronic items such as
Refrigerators, T.Vs, Music Systems, etc. In 2005, the Rs. 48,000-crore FMCG segment
was one of the fast growing industries in India. According to the AC Nielsen India study,

the
industry
grew
5.3%
in
value
between
2004
and
2005.
http://www.chillibreeze.com/articles_various/fmcg-in-india.asp Creating a strong brand

identity, leveraging new product categories and growing the customer base are core
concerns for consumer product companies. Firms are looking to maximize profits and
market share in a highly competitive environment that includes such challenges and risks
as demanding customers, consolidation and global expansion.
HISTORY OF COMPANY
Since 1929, Parle Products, with its wide platter of biscuits and sweets is also
actively engaged in changing and uplifting the social face of India. As part of its Corporate
Social Responsibility Policy, Parle is keenly involved in the overall development of the
younger generation, with a focused endeavor to build the New Face of India and spread
happiness and joy all over.
Some of our best habits, as we said, are also our oldest. Many of them date back to
the last decade of the 19th century. It was in the 1880s that the late Mohanlal Dayal came
to Bombay from his village Pardi, in the district of Surat, to work as a dusting boy at a silk
merchants. What a long way that bright little boy came! First, the hard apprenticeship and
the graduation to Master Cutter, then the elite tailoring establishment that eventually
developed into a wholesale business to finally, the new business in confections and
biscuits. Always, the accent was on self-sufficiency. Mohanlal Dayal was not just a
progressive and astute businessman. He never gave in to the sense of indifference that
often comes with the commercial outlook. All through his life, he was deeply conscious of
his duties towards society and the community. He built the Shri Mohanlal Dayal Prasuti
Graha and General Hospital in Pardi, which is maintained through charity trusts set up by
him. The Shri Mohanlal Dayal Sanatorium and Hostel at Matunga in Bombay is another
such institution. In his memory and after his example, his sons have donated significant
sums to set up the Chauhan Institute of Science.
Parle Centre of Excellence, as an institution, is dedicated to enriching the
lives of people by conducting various cultural programs across all regions to facilitate the

all round development of children. Every year, Parle organizes Saraswati Vandana in the
state of West Bengal during the festival of Saraswati Puja, inviting schools from all across
the state to participate. The event is one of much fanfare and celebration, keeping alive
the culture and traditions. The involvement in cultural activities has seen the inception of
Golu Galata in Tamil Nadu, held during Navratri. It provides all the members of a
household a platform to showcase their creativity and be judged by eminent personalities.
Thousands of families participate and celebrate the occasion.
COMPANY PROFILE
Establishment
1929
Headquarters
Mumbai Area, India
Industry
Food & Beverages
Type
Privately Held
Company Size
1,000 employees
Website
http://www.parleproducts.com
Common Job Titles
Sales Officer
28%
Area Sales Manager
13%

Sales Executive
10%
Production Officer
7%
Sales Manager
5%
VISION
The main vision of Parle is to concentrate on consumers taste and preferences. The Parle
brand has grown from strength to strength ever since its inception. For fulfilling its vision
they do every batch of biscuits and confectionaries are thoroughly checked by experts
staff, using the most modern equipment hence ensuring the same perfect quality across
the nation and abroad.
MISSION
For over 65 years, Parle G has been a part of the lives of every Indian. From the snow
capped mountains in the north to the sultry towns in the south, from frenetic cities to laid
back villages, Parle G has nourished strengthened and delighted millions. Various people
have various reasons to consume it, some consume it for the value it offers while others
consume it for sheer taste, For some it is a meal substitute for others it is a tasty healthy
nourishing snack. Patronized by millions for all this qualities, it is much more than just a
biscuit brand. Little wonder than why is it the Largest selling Biscuit brand in the World.
PEST ANAL YSIS OF PARLE
POLITICAL:- T a x e s -Production and distribution licenses
ECONOMICAL- I n P e r C a p i t a l I n c o m e -Indias GDP Growing At An Average Age 8%
SOCIAL:-Greater in per capita consumption-India is 3rd largest product of Biscuit-

TECHNOLOGICAL:- I n n o v a t i o n - R & D
MARKETING MANAGEMENT
Parle was a small company started in the year 1929 in Ville Parle in Mumbai. This
company went on to become the worlds largest biscuit manufacturer. The company had
the intent to spread joy and cheer in the lives of adults and children, all over the country
with their range of sweets and candies.
From a small factory set up on the outskirts of Mumbai they have grown to have 7
manufacturing units all over India. Today Parle sells biscuits, confectionary and snacks in
more than 200 SKUs and has won numerous awards internationally and has been
sweetening lives all over India and abroad.
SEGMENTATION TARGETING AND POSITIONING OF PARLE
If we divide the whole market on basis of their preferences foe sweetness and saltiness in
the biscuits then the possible outcome would be that the preferences are clustered near
some tastes i.e. the consumers would not like to have something really vague like
50%salty, 25%sweet and25%creamy.That is why the preferences are clustered and not
diffused wherein the preferences have to be very extreme and vague. Parle as a company
makes use of this clustered preferences and manufactures biscuits for each and every

cluster. For e.g. Monaco for entirely salty biscuits and its latest product Krack jack-cream
is for sweet and salty taste.
Target Marketing:
Segmentation reveals only the firms opportunities. The firm now has to evaluate the
various segments and decide how many and which segments it can best serve.
Evaluating Market Segments:
A firm must look at three factors to evaluate market segments: segment size and growth;
segment structural attractiveness; and company objectives and resources.
The company must first collect and analyze data on current segment sales, growth rates,
and expected profitability for various segments. It will be interested in segments that have
the right size and growth characteristics. But right size and growth is a relative matter.
There are several structural characteristics that affect long-run segment attractiveness.
The segment is less attractive if there are several strong, aggressive competitors.
The existence of many actual or potential substitute products may limit prices and
the profits that can be earned.
The relative power of buyers also affects segment attractiveness.
A segment may be less attractive if it contains powerful suppliers who can control
prices or reduce the quality or quantity of ordered goods and services
The company must take into account its own objectives and resources in relation to
the segment. If a segment does not mesh with the companys long-run objectives, it
can be dismissed.
The company must take into consideration whether it has the skills and resources
needed to succeed in the market. The company should enter only segments in
which it can offer superior value and gain advantage over competitors.
Positioning Strategy of PARLE
Positioning strategy

Parle is positioned in the minds of people as a value for price product and also as a lowpriced product.
Differentiation strategy
For Parle-G the company has used channel and image differentiation tools. Parle-G by far
has the most intensive distribution coverage as compared to any other biscuit company in
India. Also the name PARLE has an image that generates respect and a belief of good
quality in the minds of the buyers.
A products position is the way the product is defined by the consumers on important
attributes; it is the place the product occupies in consumers minds relative to competing
products. It involves implanting the brands unique benefits and differentiation in
customers minds.
To simplify the buying process, consumers organize products, services, and companies
into categories and position them in their minds. A products position is a complex set of
perceptions, impressions, and feelings that consumers have for the product compared with
competing products.
Consumers will position products with or without the help of marketers. So marketers must
plan positions that will give their products the greatest advantage in selected target
markets, and then must design marketing mixes to create these planned positions.
THE STRENGTH OF THE BRAND
Over the years, Parle has grown to become a multi-million US Dollar company. Many of
the Parle products - biscuits or confectionaries, are market leaders in their category and
have won acclaim at the Monde Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack and confectionery brands, such as, Melody, Poppins, Mangobite andKismi,
enjoy a strong imagery and appeal amongst consumers.

Be it a big city or a remote village of India, the Parle name symbolizes quality, health and
great taste! And yet, we know that this reputation has been built, by constantly innovating
and catering to new tastes. This can be seen by the success of new brands, such as, Hide
& Seek, or the single twist wrapping of Mango bite
In this way, by concentrating on consumer tastes and preferences and emphasizing
Research & Development, the Parle brand grows from strength to strength.
THE MARKETING STRENGTH OF PARLE

The extensive distribution network, built over the years, is a major strength for Parle
Products. Parle biscuits & sweets are available to consumers, even in the most remote
places and in the smallest of villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly.
A two hundred strong dedicated field force services these wholesalers & retailers.
Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution
network.
The Parle marketing philosophy emphasizes catering to the masses. They constantly
Endeavour at designing products that provide nutrition & fun to the common man. Most
Parle offerings are in the low & mid-range price segments. This is based on their
understanding of the Indian consumer psyche. The value-for-money positioning helps
generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the upmarket, urban consumers. And in this way, caters a range of products to a variety
PRODUCT AND SERVICES

Parle - G Melody Krackjack Mango Bite Krackjack Crispy Creams Kaccha Mango Bite
Monaco Poppins Kreams Kismi Toffee Hide and Seek Kismi Gold Hide & Seek Milano
Orange Candy Digestive Marie XHale Parle Marie Munch on snacks! Milk Shakti Musst
Bites Mayfair Cookies Monaco Bites Cheeslings Nimkin Sixer PRODUCT QUALITY
Hygiene is the precursor to every process at Parle. From husking the wheat and melting
the sugar to delivering the final products to the supermarkets and store shelves
nationwide, care is taken at every step to ensure the best product of long-lasting
freshness. Every batch of biscuits and confectioneries are thoroughly checked by expert
staff, using the most modern equipment hence ensuring the same perfect quality across
the nation and abroad. Concentrating on consumer tastes and preferences, the Parle
brand has grown from strength to strength ever since its inception. The factories at
Bahadurgarh in Haryana and Neemrana in Rajasthan are the largest biscuit and
confectionery plants in the country. The factory in Mumbai was the first to be set up,
followed soon by the one in Bangalore, Karnataka. Parle Products also has 14
manufacturing units for biscuits and 5 manufacturing units for confectioneries, on contract.
EXPORT EXPORT _ IMPORT Parle Products Pvt. Ltd. Is a US $ 450 million conglomerate
started in India in 1929. We are in the business of manufacturing and marketing biscuits
and confectionaries.
PRODUCTS:
Parle - G
Hide and Seek
Krackjack
Hide & Seek Milano
Digestive Marie
Monaco
Parle Marie
Creams
Milk Shakti
Parle 20-20 Cookies

Goldenarcs
Nimkin
Kreams Gold
Chox
Monaco Jeera

PRICING STRATEGY OF PARLE G
Appeal to all income groups : The product is appealing to the consumers as the target
audience is basically kids. This product is suitable to all Income group.
Low and mid range price Segments: The pricing of the product is of low and mid range
so as it suits every ones pocket
Value for money: Value for money allows all age group to enjoy parle products at fullest
Strict cost control at every point in supply Chain: It reaches 2.5 million outlets,
including villages with a population of 500 people
Penetration Strategy: keeping high quality and maintains low price.
Previously sets its price as per the geography, freight cost for reaching remote
places is quite high.
As per the Gdsouza, Coordinator of Parle products, variation of the price of ParleG from Rs.4-5 in different states.
But due to factories at strategic locations Parle-G is moving towards Uniform
Pricing all over the INDIA.
Alternatives to Increasing Price
Reducing product size, using less expensive materials, unbundling the product
Buyer reactions to price changes must be considered

MARKETING STRATEGY OF PARLE .
LATEST STRATEGY:
As part of its marketing initiative, Parle Products has recently adopted a major pricing
strategy whereby a 5 kg Parle-G Atta will be available to consumers and, along with
Parle-G biscuit pack for free at Rs 90. However, competitors, Pillsbury atta are priced at
Rs
104,
and,
Kissan
Annapurna
at
Rs
102,
in
similar
capacity.
AVAILABILTY
Parle-G is available in Europe, UK, USA, Canada, etc. In Canada, it is sold by Zehrs, Food
Basics, Loblaws, etc for only 99 cents for a 418 gram pack. Parle-G or Parle Glucose
biscuits, manufactured by Parle Products Pvt Ltd, are one of the most popular biscuits in
India. Parle-G is one of the oldest brand names as well as the largest selling brand of
biscuits in India. For decades, the product was instantly recognized by its iconic white and
yellow wax paper wrapper with the depiction of a young girl on the front. Counterfeit
companies have attempted to recreate and sell lower quality products of similar names
with virtually identical package and design
.
MARKET SHARE:
It has 70% market share in India in the glucose biscuit category followed by Britannia,
Tiger (17-18%) and ITC's Sunfeast (8-9%). The brand is estimated to be worth over Rs
2,000 crore (Rs 20 billion), and contributes more than 50 per cent of the company's
turnover (Parle Products is an unlisted company and its executives are not comfortable
disclosing exact numbers). Last fiscal, Parle had sales of Rs 3,500 crore (Rs 35 billion). It
also is popular across the world and is starting to sell in Western Europe

MARKETING MIX
Product Strategy
Core benefit- the core benefit of biscuit is to satisfy hunger of the consumer.
Basic
product-
in
the
second
level,
the
basic
product
is
biscuits.
Expected product- the consumers expect the product to have a good taste and also give
nutrition.
Augmented product- Parle biscuits increase a persons energy levels. o Potential
product-
in
the
future
Parle
could
come
up
with
different
products.
MARKET STRENGTH:
The extensive distribution network, built over the years, is a major strength for Parle
products. Parle biscuits & sweets are available to consumers, even in the e most remote
places and in the smallest retail outlets. Parle has nearly 1,500 wholesalers, careering to
4,25,000 retail outlets directly or indirectly. A two hundred strong dedicated field force
services there wholesalers and retailers. Additionally, there are 31 depots and C&F agents
supplying goods to the wide distribution network. Parle constantly endeavor at designing
products that provide nutrition and fun t o the common man. Most Parle offerings are in the
low and mid-range price segments. This is based on their understanding of the Indian
consumer psyche. The Value for money positioning helps generate large sales volumes for
the products. However, Parle Products also manufactures a variety of premium products
for the up-market, urban consumers. And in this way, caters a range of products to a
variety of consumers

DISTRIBUTION STRATEGY
Intensive Distribution
Parle uses Intensive Distribution for Parle G. This is the ideal strategy for the market
leader as intensive distribution has the following advantages:
Increases coverage and sales
Increases product availability
Encourages retailers to compete aggressive. Higher competition leads to narrower
margins for the retails hence, increases the ultimate margin for the manufacturer.
The Channel Members of the Distribution Network of Parle
The Parle distribution network for biscuits has essentially four levels as enlisted below:
Parle Depots
Wholesalers and Distributers
Carry Forward Agents (if required)
Retailers
The Channel Members and Logistics
Parle has nearly 1500 wholesalers, catering to 425000 retail outlets directly or indirectly. A
two hundredstrong dedicated field force services these wholesalers and retailers.
Additionally, there are 31 depotsand Carry and Forward agents supplying goods to the
wide distribution network.Parle has level 1, level 2, level 3 distribution channels levels.
Level 1:
Availability of Parle G biscuits at all departmental stores across the length and breadth of
the country.
Level 2:
Since it's an FMCG product this channel exists for customers scattered throughout the
country.
Level 3:
Mass consumption and suitable for National and International coverage. For e.g. Parle's
international operations consist of serving markets in the Middle East, Africa, South

America, Sri Lanka, Australia and North America for which the 3 level distribution channel
exists.
Channel Dynamics
Parle has a multi-channel marketing system since it uses more than two marketing
channels to reach all its customer segments.
The Parle Distribution Network Logistics
Selection of Channel Members for Parle
Parle takes into consideration a host of factors while selecting the channel members. This
is because it believes that selection of channel members is a long run decision and the
rest of the decision regarding the supply chain depends upon the efficiency and coverage
by the channel members. The following are the host of factors considered by the company
in selecting the channel members:
Authentication is required by the regarding the identity of the channel members, which
includes the name and address, photograph of the location.
Proof of solvency which requires name and address of the channel members bankers
Safety of the inventory, which means that the distributor/ dealer should get the stock of the
company insured.
Inventory or the perishable goods kept by the distributor/ dealer should be in good
condition which means a detail of storage space and Refrigeration facility is to be
provided.
Details of the delivery vehicle, which includes the following:
Light Commercial Vehicles,

Matador,
3 Wheeler Van,
Tricycle Van and Hand/Push cart.
The number and model of each of the vehicle needs to be furnished to the
company.
Company acknowledges the fact that it needs to be sensitive to the market
demands. For this it requires that a number of salesmen needs to be present on the
field.
The salesmen too are divided into various categories like

The Field salesmen
Counter salesmen
The details of Clerical Staff and labor are to be provided. The technical competence
of the salesmen needs to be mentioned.

Details of the various products of other companies that the channel member keeps
have to be provided. The following also need to be furnished with the above:
The annual sales of these products have to be mentioned.
Details of complementary products and product lines need to be mentioned.
Dealers of the company must carry a good reputation. This is due to the fact that
Parle believes that the reputation of the dealer affects the clientele in the long run.
Market coverage by the distributors needs to be defined which includes details of
Geographic coverage and Outlets per market area.
The company also requires the dealers to furnish any Advertising and Sales
initiative undertaken by them on behalf of the company.
THE WORK OF THE HUMAN RESOURCES DEPARTMENT
We all know that recruitment and selection is one of the tasks that the HR
department fulfills. The other tasks will be discussed below:
Recruitment and selection: Involves selecting and attracting the best workers.
Wages and salaries: Must be enough to motivate or attract workers.
Industrial relations: There must be effective communication between
departments.
Training programs: Must meet the training needs of employees and accomplish
business objectives.
Health and safety: Must do things according to the law.
Redundancy and dismissal: Must obey all laws when firing workers.
Recruitment and selection
Workers are needed when a business starts up, expands or an existing employee
leaves. Businesses use the recruitment process to successfully employ the right
people. This process is usually undertaken by the HR department, but in small
business, HR departments do not exist since the businesses employ too little workers
for it to be of much use. Here is a diagram summarizing the recruitment process.
Vacancy arises.

A job analysis is done, which identifies the responsibilities and tasks of the job.
A job description lists that responsibilities and tasks to the candidates who apply for
the position.
A job specification outlines the required qualifications, expertise and experience a
candidate needs so that they can be accepted.
The job is advertised in the appropriate media. (e.g. newspapers)
Candidates fill out application forms, which are short-listed so that only the best
candidates remain.
Interviews are held with remaining candidates, and the ones suitable for the job
are selected.
.
The recruitment process
Job analysis and description:.

When a new employee is needed, a job analysis needs to be taken to identify the tasks
and responsibilities of the position. This should be easy for a job that needs replacement,
but not so much for a job that has just been created.
Once all the details of the job has been gathered, a job description needs to be drawn up.
This job description has several functions:
Given to candidates so they will know what the job will involve.
Allows a job specification to be drawn up which will state the requirements for the job.
Shows whether an employee carries out the job effectively or not. It helps solve
disputes between employees and employers about wages, working hours, etc.
The job description for any business will usually contain:
The title of the job.

The department one will work in.
Who will be in charge of the job-holder.
Who the job-holder will be in charge for.
The purpose of the job (job summary).
The main duties of the job.

Job description sometimes contains information about:
The conditions
of
employment
working
hours,
wages,
pension
schemes.
Training that will be offered.

Opportunities of promotion.
Job specification
After the job description has been drawn up, the qualifications for the job can be identified.
They usually include:
The level of educational qualifications.

The amount and type of experience.
Special skills, talents or knowledge.
Personal characteristics. (e.g. type of personality)
Advertising the vacancy

The next stage is on how to get people to know that you have a job to be filled.
Internal recruitment
The vacancy can be filled by an employee already in the business. It might be suitable for
employees seeking promotion.
Pros of internal recruitment:

Saves time and money.
The candidates' reliability, ability and potential are already known.
The candidates know the expectations and rules of the company.
Motivates other employees to work harder to get promoted too.
Cons of internal recruitment
No new ideas or experience come into the business.

May create jealousy and rivalry between existing employees.
External recruitment
Most vacancies are filled with external recruitment, which always involves advertising the
vacancy. Here are some suitable media of advertising:
Local newspaper: Usually for office and manual workers. These people are plenty since
the job does not require too much skill.
National newspaper: Used to find workers for senior positions that requires a lot of
skills. It can be read by people anywhere in the country or overseas.
Specialist magazines: Used for particular technical specialists such as physicists. Can
be used to hire people in the home country or abroad.
Recruitment agencies: Keeps details of qualified people, and will send the suitable
applicants to interviews when a business asks for a worker. Many businesses prefer to use
recruitment agencies to find them workers because it is easier. However, it is expensive
since their fee is based on a percentage of the workers pay.
Government job centers: Place where businesses can advertise their vacancies. These
vacancies are usually for unskilled or semi-skilled workers.
Possible effects of government legislation on the recruitment process
Many
governments
pass
laws
to
create
equal employee
opportunities. They state that all employees should be treated equally in the work place
and receive the same salary for doing the same job. People of any sex and people with
disabilities are treated equally. Therefore, businesses need to be careful
when advertising and treating their employees because they could be prosecuted
and fined.
Job advertisement
This is what a business needs to decide when drawing up an advertisement:
What should be included.
Job description

Job specification
Where the ad will be placed. (depends on job)
Advertising budget. (depends on job)
Applications forms and CVs/rsums
When a person applies for a job, he will have to fill out an application form, or write
an application letter with a CV enclosed. CVs are descriptions about one's qualifications
and skills in a set format.
Businesses will use application forms and CVs to see whether an applicant match the job
specifications or not. The closest matching applicants are invited to interviews in
the selection stage. A short-list is drawn up.
Interviews
Applicants who are invited to interviews will have provided the names and addresses of
their references. These people can give their opinions on the reliability, honesty and skills
of the applicants and they will be likely to tell the truth because the applicants will not know
what they have said.
Interviews are the most popular form of selection. However, interviews are not always the
most reliable process of selection. They aim to find out these things:
The applicant's ability to do the job.
Personal qualities that are advantageous and disadvantageous.
General characteristics whether they can "fit in"?
PERFORMANCE MANAGEMENT
Performance Management includes activities which ensure that goals are consistently
being met in an effective and efficient manner. Performance management can focus on the
performance of an organization, a department, employee, or even the processes to build a
product of service, as well as many other areas.
PM is also known as a process by which organizations align their resources, systems and
employees to strategic objectives and priorities.

Performance management originated as a broad term coined by Dr. Aubrey Daniels in the
late 1970s to describe a technology (i.e. science imbedded in applications methods) for
managing both behavior and results, two critical elements of what is known as
performance.[2] A formal definition of performance management, according to Daniels' is "a
scientifically based, data-oriented management system. It consists of three primary
elements-measurement, feedback and positive reinforcement.
CAREER PLANNING
Join us and you'll not only become part of one of the largest Indian brands, but a
constantly evolving organization that offers a culture of flexibility, opportunity, equality and
diversity. You just need to come and have a look at what we have to offer.
We believe that work is more than a place you go every day. It should be a place of
exploration, creativity, professional growth and interpersonal relationships. It's about being
inspired and motivated to achieve extraordinary things. We want our people to take pride
in
their
work
and
in
building
brands
others
love.
Just to give a preview to what one can look forward to: Group lunches and outstation
team-building exercises, discussion forums and training programs, yoga trainings, health
check-up
camps
are
just
few
among
the
exciting
things
we
do
There is no better time to be at Parle then NOW
IMPORTANCE OF CAREER PLANNING

It is important to come up with your career planning as it gives you the much needed
direction and makes it clear there where you see yourself in future. It makes you aware of
your strength and weaknesses and the skills and knowledge that are required to achieve
your goals in future.
A large proportion of our life is spent in achieving our career goals, thus it is very important
to make sure that right steps were taken and correct planning was done in the early years

of your life. There are very few lucky ones who are born with a clear mind and who knows
what they want to do and where they see themselves in life ahead. But majority of us are
not sure what we want from life and so it in very important to plan out things. Thus career
planning is what gives your career and in some way your life, true meaning and purpose.
ORGANIZATIONAL STRUCTURE
The Parles organizational structure teamwork of the formal relationship that has been
established the purpose of structure is to is assist in regulating and directing the efforts of
an organization so that they co-ordinate consistent with organization.
WORKING CAPITAL MANAGEMENT

Working capital has two concepts:a) Gross
concept:-
Gross working
capital usually referred
to
as working
capital represent investment in current assets. The gross concept of working

capital focuses the attention on two aspects of current management.
These are:
i)
i) Optimum investment in current assets.

ii) Financing of current assets.
This mean the level of investment in current assets should be adequate.
Net concept: - Net working capital is difference between current assets and current
liabilities. The net concept of working capital is an accounting concept that deals
with management of net value of current assets in long run. Net concept of working
i)
ii)
capital.
Indicates liquidity position of the firm.
Suggests the extent to which working capital needs may be financed by permanent
source of funds.
OBJECTIVE OF WORKING CAPITAL MANAGAEMENT
Aims and objective act as the limiting boundaries and keep the researcher on track and
help
to
The
avoid
aims
any
and
mistakes
objective
and
of
errors
this
during
projects
the
projects
are
listed
work.
below:
1) To learn more about working capital management and its financing from banks.
2) To know the importance of working capital from the companys point of view.
3)
To
study
the
impact
of working
capital on
liquidity
position
of
the
firm.
4) To study the Credit Monitoring Arrangement of the firm with respect to Bank Finance.
5)
To determine
the
Maximum
Permissible
Bank
Finance
for
the
company.
6) To study the impact of working capital on the balance sheet of the company.
PRIMARY SOURCES:The primary data will be collected from various books of financial management and various
other reference materials.
SECONDARY SOURCES:-

The data required for the study will be collected from annual reports of the company of the
respective years. The company provided the annual reports. The analysis has been
completed with the help of various tools and techniques of ratio analysis to evaluate
company performance.
I.
II.
Annual Reports of the year 2006-07, 2007-08, 2008-09

Companys
Website
and
other
Internet
sources.
The projects mainly depends upon the secondary data.
SWOT ANALYSIS
STRENGTH:
1. One of Indias most popular brand
2. High brand recall
3. Price advantage products at affordable price
4. Strong supply chain network
5. Popular subsidiary brands like Parle G, Monaco, Hide & Seek, Krack Jack, Melody, Full
toss, Pippins, etc.
6. Diverse product portfolio including biscuits, sweets and snacks
7.Strong presence in rural markets

8.Parle G is amongst the most sold biscuit brands in the world
9.Variety of CSR activities like My Green Planet, GoluGalata, etc.
WEAKNESS:
1.Similar products produced by many companies like Marie, glucose biscuit, bourbon,
sweet and salty crackers, cream biscuits, etc.
2. Dependence on Parle G brand for most of its revenue
OPPORTUNITY:
1. Innovate by introducing products for health conscious people
2.Growth of the foods industry in India
3.Aggresive marketing and advertising
4. Rise in purchasing power of consumers
5.Product line extension
CUSTOMER RELATIONSHIP MANAGEMENT

Involved in the overall development of younger generation with focused endeavor to built
New Face of India and spread happiness & joy all over.
As an institution it is dedicated to enrich the lives of people through conducting various
cultural programs across all region to facilitate the all round development of the children.
Every year, Parle organizes Saraswati Vandana in the state of West Bengal during the
festival of Saraswati Puja, inviting schools from all across the state to participate. The
event is one of much fanfare and celebration, keeping alive the culture and traditions of
ages.

Parle Pvt. LTD

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gte institute of technology

Parle products pvt ltd

Academic Live Project

KLS Gogte Institute of Technology, MBA-2014

udyambag, Belgaum - 590006

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Parle products pvt ltd

http://www.chillibreeze.com/articles_various/fmcg-in-india.asp Creating a strong brand

Parle products pvt ltd

Mumbai Area, India

Food & Beverages

Common Job Titles

Area Sales Manager

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

PEST ANAL YSIS OF PARLE

POLITICAL:- T a x e s -Production and distribution licenses

ECONOMICAL- I n P e r C a p i t a l I n c o m e -Indias GDP Growing At An Average Age 8%

SOCIAL:-Greater in per capita consumption-India is 3rd largest product of Biscuit-

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Parle products pvt ltd

Parle products pvt ltd

THE MARKETING STRENGTH OF PARLE

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

PRODUCT AND SERVICES

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Parle products pvt ltd

Light Commercial Vehicles,

Parle products pvt ltd

The salesmen too are divided into various categories like

of the salesmen needs to be mentioned.

THE WORK OF THE HUMAN RESOURCES DEPARTMENT

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Recruitment and selection

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Job analysis and description:.

The title of the job.

KLS Gogte Institute of Technology, MBA-2014

Parle products pvt ltd

Training that will be offered.

The level of educational qualifications.