RESEARCH PROJECT REPORT

On
"COMPARATIVE STUDY OF INSURANCE SCHEMES
PROVIDED BY ICICI BANK AND HDFC BANK"

Vs.
Towards partial fulfillment of
Bachelor of Business Administration[BBA]
(BBD University, Lucknow)

Guided by
(Ms. Raushan Zafar)

Submitted by
(Ameer Ahmad)

Session 2014-2015

School of Management

Babu Banarsi Das University

Sector 1, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow(U.P.) India

DECLARATION
I hereby declare that the report titled "Comparative Study of Insurance Schemes
provided by HDFC and ICICI Bank" is a bonafide

record of the customer

satisfaction project done by me for HDFC and ICICI Bank.

During the period, I Ameer Ahmad is undertaking the project relating to
"Comparative Study of Insurance Schemes provided by HDFC and ICICI Bank "
and persuing BBA from Babu Banarasi Das University, Lucknow.
This study has been undertaken in partial fulfillment of the requirement for the
award of Bachelor of Business Administration. I also declare that this report has not
been submitted in full or part thereof, to any University or Institutions for the Award of
any Degree or Diploma.

ACKNOWLEDGEMENT

Without a proper combination of inspection and perspiration, its not easy to achieve
anything. There is always a sense of gratitude, which we express to others for the
help and the needy services they render during the different phases of our lives. It
would like to do it as I really wish to express my gratitude toward all those who have
been helpful to me directly or indirectly during the development of this project.

I would like to thank Mrs. Raushan Zafar (Faculty of management, BBDU) who was
always there to help and guide me when I needed help. Her perceptive criticism kept
me working to make this project more full proof. I am thankful to her for her
encouraging and valuable support. Working under her was an extremely
knowledgeable and enriching experience for me. I am very thankful to her for all the
value addition and enhancement done to me.

No words can adequately express my overriding debt of gratitude to my parents

whose support helps me in all the way. Above all I shall thank my friends who
constantly encouraged and blessed me so as to enable me to do this work
successfully.

(Ameer Ahmad)

PREFACE
Research projects an important component of education at BBDU. It is an attempt to
bridge the gap between the academic institution and the corporate world. It provides
us an opportunity to apply the concepts learnt in real life situations.
The Research report helps us in exploring our skills and capabilities. This internship
program makes a mark of hard work, sincerity, knowledge and ethics on the host
organization. It would also be a great learning experience since it enables us to
apply theory to practice and observe and learn the current trends in the market.
It provides an opportunity for us to satisfy our inquisitiveness about corporate,
provides exposure to technical skills, and helps us to acquire social skills by being in
constant interaction with the professionals of other organizations.
It helps us in developing a network, which will be useful in enhancing in career
prospects. This will help to gain a deeper understanding of the work, culture,
deadlines, pressures etc. of an organization.
Thus, it helps to develop the qualities of a Manager by involving teamwork, goal
orientation and managing interpersonal relationships and by creating awareness
about strengths and weaknesses in the work environment.

EXECUTIVE SUMMARY

This project was undertaken with the objective of COMPARATIVE STUDY OF

INSURANCE SCHEMES PROVIDED BY ICICI BANK AND HDFC

BANK and analysing various buying factors of set curd in the outlet levels. The
study was conducted at, Lucknow branch. The customers preference was studied
through using questionnaire.

A sample size of 50 respondents was taken for the study, whose responses were
studied and interpreted .The sampling design was used convenience sampling.

To buy the product, Trust of the company was the first preference of the consumer
then schemes on the product.

Table of Content

Certificate from the guide of the Institute

Acknowledgement

Preface

Executive Summary

Table of content

Page Nos.

Introduction

1-24

Company profile

25-69

Aims and objectives

70

Scope of study

71

Research Methodology

72-73

Problems and limitations

74

Data, Analysis & Interpretations

75-81

Suggestions/Recommendations

82-84

Conclusion

85

Bibliography

86

Annexure

87-89