Professional Documents
Culture Documents
Advertising
Distribution
Consumer support
Consumer loyalty
An active web site
Another of the means by which to create brand awareness is through alliances, which
include templates within software products. For example, opening Microsoft word and looking
under tools, envelopes and labels, will reveal the companys product codes. This ensures that
Avery brand is brought to the attention of PC users .Alliances and joint activities of this kind
have been arranged with other related software producers.
1. Advertising
The Advertisings is a form of marketing communication used to persuade
an audience to take or continue some action, usually with respect to a commercial offering, or
political or ideological support. In Latin, advertise means "to turn toward".
Advertising is the communication relayed from companies to persuade an audience to
purchase their products. This communication is usually through various forms of paid media
-- TV and radio commercials, print ads, billboards and more recently, product placement. Ads
are placed where advertisers believe they will reach the largest, most relevant audience.
Commercial businesses use advertising to drive the consumption of their product, while nonprofit organizations may place ads to raise awareness or encourage a change in behavior or
perception.
2.Distribution
Distribution is the process of making a product or service available for
use or consumption by a consumer or business user, using direct means, or using indirect means
with intermediaries. The other three parts of the marketing mix are product, pricing, and
promotion.
Distribution channels
In marketing are one of the classic 4Ps (Product, Promotion, Price, Placement). They
are a key element in your entire marketing strategy they help you expand your reach and grow
revenue.
B2B and B2C companies can sell through a single distribution channel or
through multiple channels that may include :
Wholesaler /distributor
Direct /internet
Catalog
Sales team
Build distribution
Approach the potential channel partner and sell the value of the partnership.
Establish goals ,service requirements and reporting requirements,
Deliver inventory and sales/support materials.
Train the partner.
Run promotions and programs to support the partner and help them increase sales.
3. Customer support
With fierce competition and demanding customers, you cannot take
your customer support lightly. If you dont provide customers with efficient and sufficient
support services, your valuable customers will go elsewhere.
Automated customer support service that you can now provide to your customers.
You do not have to hire more employees
You do not have to outsource
CSM handles multiple conversations at the same time
Your customers get immediate answers, guidance, and support
Increase leads, conversions, and sales by giving prospective customers immediate
answers to their questions regarding a purchase
Reduces the risk of losing a sale
Flexible and fully customizable
Increase viral marketing (when your customers are happythey will tell their family and
friends)
Extremely high return on your investment
Customer support and training at every level
4. Customer loyalty
Customer loyalty is both an attitudinal and behavioral tendency to favor one
brand over all others, whether due to satisfaction with the product or service, its convenience or
performance, or simply familiarity and comfort with the brand. Customer loyalty encourages
consumers to shop more consistently ,spend a greater share of wallet ,and feel positive about a
shopping experience ,helping attract consumers to familiar brands in the face of a competitive
environment.
Types of loyalty
To understand customer loyalty one must recognize there are different types and
degrees of loyalty.
There is monogamous loyalty and there is polygamous.
There are also behavioral and attitudinal aspects.
A look at these concepts will clarify what customer Loyalty really is, and this
is important because having a solid understanding of the concept is critical if one
hopes to design a reward program where loyalty enhancement is the primary
objective
5. Online Marketing
Online marketing is the marketing of products or services over the internet
and it ties together creative and technical aspects of the internet ,including design
,development ,advertising and sale
Online marketing is used by companies selling goods and services directly to
consumers as well as those who operate on a business to business model
Types of Online marketing are:
Email Marketing
Blogging
Pay Per Click Marketing
Social media marketing
Digital Marketing
Viral Marketing
Advantages
Disadvantages
Consumer rights
Right to safety
Right to information
Right to choose
Right to redressed
Right to consumer education
Right to healthy environment
Right to basic needs