Professional Documents
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Qualitative Research
Quantitative Research
http://www.snapsurveys.com/blog/what-is-the-difference-between-qualitativeresearch-and-quantitative-research/
Quantitative research
What is it?
Quantitative research is a more logical and data-led approach which provides a
measure of what people think from a statistical and numerical point of view. For
example, if you wanted to know how many of your customers support a proposed
change in your products or service and how strongly (on a scale) they support it.
Quantitative research can gather a large amount of data that can be easily
organised and manipulated into reports for analysis.
How to do it
Quantitative research largely uses methods such as questionnaires and surveys
with set questions and answers that respondents tick from a predefined selection.
Answers can be measured in strengths of feeling such as strongly agree disagree
or numbers such as scales out of 10.
This form of research is very flexible in terms of how its carried out such as
through the post, online or even over the phone. If you are carrying out research,
make sure that you have a fair cross section of respondents and that you have
enough of them to provide a greater range of reliable data.
To help gain willing participants, companies often offer incentives such as free
products or financial remuneration for their time.
Qualitative Research
What is it?
Unlike quantitative research which relies on numbers and data, qualitative research
is more focused on how people feel, what they think and why they make certain
choices.
For example, if you are thinking of changing your branding you would carry out
qualitative research to see what emotional reactions people have to the new
identity and what they associate it with.
How to do it
Qualitative research is largely led with discussion around certain concepts or ideas
with open questioning. Attendees are encouraged to explain or describe their
reasons for having certain responses which can reveal underlying motivations,
associations and behavioural triggers.
The most common forms of qualitative research consist of focus groups relevant to
the target market or one to one interviews, conducted face to face or over the
telephone.
http://www.bl.uk/bipc/resmark/qualquantresearch/qualquantresearch.html
1. Goal or Aim of the Research
The primary aim of a Qualitative Research is to provide a complete, detailed description of the research
topic. It is usually more exploratory in nature.
Quantitative Research on the other hand focuses more in counting and classifying features and
constructing statistical models and figures to explain what is observed.
Read also: Aims of Research
Qualitative
Quantitative
Hypothesis
Broad
Narrow
Description
Whole picture
Focused
Type of Research
Exploratory
Conclusive
2. Usage
Qualitative Research is ideal for earlier phases of research projects while for the latter part of the
research project, Quantitative Research is highly recommended. Quantitative Research provides the
researcher a clearer picture of what to expect in his research compared to Qualitative Research.
Phase
Qualitative
Quantitative
Early
Late
5. Approach
Qualitative Research is primarily subjective in approach as it seeks to understand human behavior and
reasons that govern such behavior. Researchers have the tendency to become subjectively immersed in
the subject matter in this type of research method.
In Quantitative Research, researchers tend to remain objectively separated from the subject matter. This
is because Quantitative Research is objective in approach in the sense that it only seeks precise
measurements and analysis of target concepts to answer his inquiry.
https://explorable.com/quantitative-and-qualitative-research
Potential Sources:
Existing archival data within a school
Classroom and school observations
Surveys and questionnaires
Seek professional learning experiences that are aimed at constructing knowledge and skills for helping you to
design and implement an intervention that will address the problem.
Look for a close relationship between what the PD offers and solutions to the problem
Check the research is there evidence of positive outcomes for the PD?
Attend professional development
Concise
Meaningful
effective is [the intervention] in helping our students reach the desired outcomes?
Design assessments (three different types) to gather evidence on student learning. Triangulation between data
sources will provide confirmation of your findings (example: journals, projects & surveys).
Ask if the tools you have selected will assess student learning that will determine the effectiveness of the
intervention and the research question. If not, look for other types of assessment.
Plan when you will assess student learning
Step 4: Analyze
Action researchers analyze data to summarize it dependably
and accurately. Techniques depend on the type of data
collected.
Turn to theory
Reflect individually and in collaboration with your team on what you learned from the first cycle of action
research.
Use the data findings and interpretation of the data to revise the intervention for the next cycle of action
research.
Revisions can include a new direction of focus based on evidence from student learning, additional professional
development, methods for assessing student learning, length of the intervention etc.
Repeat the cycle of action research.
Prepare to report your findings.
http://www.csuchico.edu/teacher-grants/actionresearch/ar_model.shtml