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About us
ICICI Securities Ltd is an integrated securities firm offering a wide range of services including
investment banking, institutional broking, retail broking, private wealth management, and
financial product distribution.
ICICI Securities sees its role as 'Creating Informed Access to the Wealth of the Nation' for its
diversified set of client that include corporates, financial institutions, high net-worth individuals
and retail investors.
Headquartered in Mumbai, ICICI Securities operates out of 66 cities and towns in India and
global offices in Singapore and New York.
ICICI Securities Inc., the stepdown wholly owned US subsidiary of the company is a member of
the Financial Industry Regulatory Authority (FINRA) / Securities Investors Protection
Corporation (SIPC). ICICI Securities Inc. activities include Dealing in Securities and Corporate
Advisory Services in the United States.
ICICI Securities Inc. is also registered with the Monetary Authority of Singapore (MAS) and
operates a branch office in Singapore.
Retail equities

CICI Securities empowers over 2 million Indians to seamlessly access the capital market
with ICICIdirect.com, an award winning and pioneering online broking platform. The platform
not only offers convenient ways to invest in Equity, Derivatives, Currency Futures, Mutual
Funds but also other services Fixed Deposits, Loans, Tax Services, New Pension Systems and
Insurance are available. ICICIdirect.com offers a convenient and easy to use platform to invest in
equity and various other financial products using its unique 3-in-1 account which integrates
customer's saving, trading and demat accounts.
Apart from convenience, ICICIdirect.com also offers access to comprehensive research
information, stock picks and mutual fund recommendations among other offerings. Tailored
services and trading strategies are available to different types of customers; long term investors,
day traders, high-volume traders and derivatives traders to name some.
ICICIdirect.com uses the most advanced commercially available 128-bit encryption technology
enabled Secure Socket Layer (SSL), to ensure that the information transmitted between the client
and ICICIdirect.com across the internet is safe and cannot be accessed by any third party.

ICICIdirect.com is the first broker in India to introduce `Digitally Signed Contract Note' to its
customers. As a result, the process of generating contract notes has been automated and the same
would be instantly available to its customers in a safe and secure manner through the website.
Distribution channel

ICICI Securities has set-up neighbourhood financial stores which offer a variety of financial
products and services under one roof. It is a one-stop shop that facilitates existing and potential
customers to speak to our team and understand their financial plans and goals. ICICI Securities
has 250 stores across 66 cities in India.
Another unique concept called the ICICIdirect Money Kitchen, was launched in late 2009. An
extension of the superstore model, the money kitchen is an innovative financial store where
visitors can create their profiles to not only analyze their investment strategy by using various
financial tools but also monitor it from time-to-time.
To enable our customers to maximize their returns and plan for their future, ICICIdirect has also
started financial planning services at these stores. Customized financial plans can be created for
our customers by dedicated Relationship Managers who will understand the customer's
requirements and future goals.
Based on this information, the Relationship Manager works on creating a comprehensive and
easy-to-read financial plan. This enables ICICIdirect to move from just a transactional based
relationship to a meaningful and value-added long-term relationship with our customers.
ICICIdirect?s services and offerings evolves according to the customer's ever changing
requirements and goals.
Customers can walk-in to the financial superstores for products like ICICIdirect 3-in-1 online
trading account, equities, mutual funds, IPO, Life and General insurance, Fixed Deposits and
many other financial products. The stores also conduct periodic training sessions on markets and
demo sessions of the trading website.
Research

CICI Securities understands the need for insightful research to make the right investment
decision. An independent equity research team provides strong and timely updates to ensure that
customer can avail of market opportunities.
The research team focuses on both large cap as well as small and mid-cap. Large cap companies
provide an overview of industry environments, while small and mid-cap companies are chosen
'bottom-up', providing a unique perspective to a generally under-researched end of the market.
The focus is on identifying companies, which we believe are likely to generate wealth for
investors on a sustained basis through in-depth fundamental research.
We cater to the entire gamut of investment and return horizon requirements of an investor
through our flagship offerings like Detailed Company Report, Pick of the Week, Model

Portfolio, Stock on the Move, Daily & Weekly derivatives, Intra-day calls, Daily, Weekly &
Monthly Technicals with a regular update on the performance of our calls.

Active trader sevice

SMS ATS to know more
The Active Trader Service is an innovative offering from ICICI Securities which is ideal for
those who are truly 'born traders'.
As a customer of the Active Trader Service, we assure you truly personalised service with a
dedicated relationship manager assigned to your account.
We have also set up a special research team who is focused on helping you achieve your targets
.The research team has developed a robust set of research products to help you make informed
investment decisions, depending on your risk profile, by analysing derivative market cues and
other news as well as market and corporate information.
Some of the research products which we offer are as follows : Positional Calls, Technical Picks,
Momentum Picks, Roll Over Monitor, Open Interest Insight, Special Situation Arbitrage, Pair
Calls.
To know more, SMS 'ATS < space> Name / Pincode' e.g ATS RAHUL/400016 on 5676766

Equity advisory service

The Equity Advisory Group (EAG) is a team of advisors dedicated to providing customers
personalised advisory services. It is aimed at maximising the customer's investment returns and
keeping him updated on the stock markets and the economy.
A Personal Equity Advisor will closely monitor the client's portfolio and keep him updated on
the latest happenings in equity market with the help of our fundamental and technical research.
EAG services are customised according to the client's risk appetite and investment horizon. A
personal equity advisor, backed by our research team, provides the customer with timely advice
on the stock market.
Wealth management
The Wealth Management Group is a team of specialists who offer specific advisory services to meet
both personal and business wealth requirements of HNIs.

The team creates customized strategies to meet Customer's investment goals of wealth accumulation,
wealth preservation and liquidity. In addition to mutual funds, fixed deposits and other traditional
products, we also offer alternate investment avenues of Private Equity, Structured / Customized
products for investors with specific views on the markets and Portfolio Protection Strategies for large
investors.
The attempt is to bring world class investment products to our customers through over 15 centres of
ICICIdirect.

Business patner

ICICI Securities is the member of NSE & BSE and registered as Broker. It provides business
opportunity to entrepreneurs by registering them as Sub-Brokers / Authorised Person. ICICI
Securities provides trading terminals through which the Sub-broker can offer a range of financial
products like Equities, Derivatives, Currency Derivatives, IPO, MF, Bonds, Fixed Deposits etc.
Another way to get associated with ICICI Securities, As an Independent financial Advisor and
gain access to a wide range of financial products like MF, IPOs, Bonds, Corporate Fixed
Deposits.
One can also be associated as an Investment Advisor to sell a range of financial products like
IPO, Bonds, Fixed Deposits, etc. to their set of customers. In addition, they cal also sell asset
products like Home Loans, Education Loans, etc. to the customers.

Corporate finance

Equity Capital Market

Mergers and Acquisitions
Private Equity
Offer Documents

ICICI Securities has been at the forefront of capital markets advisory for several decades and has
also been involved in most of the major public equity issuances in recent times. The company
was among the leading underwriters of Indian equity and equity linked offerings with
unparalleled execution capabilities. ICICI Securities provides end-to-end fund raising solutions,
from
structuring
to
placement
of
the
equity
instrument.
The firm's expertise include Initial Public Offerings (IPOs), Further Public Offerings (FPOs),
Rights Offerings, Convertible Offerings, Qualified Institutional Placement (QIP), Nonconvertible Debentures, Buyback, Delisting, Open Offers and international offerings, for both,

unlisted

and

listed

entities.

ICICI Securities has successfully managed public issues of companies which were the first in
their sector to tap the market - media both print and television, first Govt. of India divestment
IPO, first pure-play internet company in India, first mobile VAS company, etc.
ICICI Securities was also involved in various pioneering issues in the Indian capital markets the first issue using the new alternate book-building (French Auction) method (NTPC), the first
issue of shares with Differential Voting Rights (Tata Motors), the first public issue of NonConvertible Debentures (Tata Capital), the first delisting using the reverse book-building
mechanism (Hewlett-Packard), etc.
With offices across major financial centres (New York, Singapore, Mumbai and Delhi), ICICI
Securities delivers its products covering corporates and investors across geographies.
Key
Recent
Deals
In FY2010, ICICI Securities has helped companies raise ~ US$ 1.86 billion through QIPs and
IPOs in FY2010. (Source: Prime Database). Some of the recent transactions include: