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Courier Mail

Saturday 23/01/2010
Page: 3
Section: Careers
Region: Brisbane, AU
Circulation: 216563
Type: Capital City Daily
Size: 540.00 sq.cms.

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Shining light on dark places


Jeff Cheverton speaks up for those who
have no voice, writes Fran Metcalf
JEFF Cheverton thought he knew fire in his belly is burning just as
disadvantage. bright. These days, Cheverton is chief
The youngest of seven children, he executive officer of the Queensland
grew up in a Housing Commission Alliance, the state's peak body for the
home at Chermside on Brisbane's mental health community sector.
northside. With more than 240 members
It was a happy childhood, but not a needing a voice in a sector traditionally
lavish one, and he was stunned when shunned, underfunded and neglected,
he arrived at university to discover Cheverton's quest is certainly a big one.
people his own age wearing brand "When I think of lobbyists, I usually
label fashion and driving cars. think of professionals who get paid to
"I just couldn't imagine it," he says. represent financial interests," he says.
"I mean my parents wouldn't buy "But there are a whole bunch of
me a bicycle let alone a car." lobbyists like me - advocates for
But it was just the beginning of disadvantaged groups like the home-
Cheverton's awakening. less, the young, those with disabilities
The fact lie was one of only seven and people with mental illness."
students in his first year studying law It's been a long and winding road
at the University of Queensland to not but Cheverton says he's finally found
attend a private high school led him to his dream job.
search for his own kind. The Wavell State High School boy
He found them in the student union has worked for several government
where lie became an activist for and not-for-profit organisations in-
human rights issues and was em- cluding stints at a disability housing
broiled in a bitter campus battle that organisation, the Brisbane Youth Ser-
ended in left wing radio station Triple- vice and the Queensland Council of
Zed being evicted and Cheverton Social Services.
being ousted as editor of the univer- He's also managed to squeeze in a
sity newspaper, Semper. couple more degrees - one in business
Nevertheless, he graduated in 1989 and another in social policy - and in
with degrees in law and French and 2007 was awarded a Churchill Fellow-
after a stint teaching English in the ship to research fundraising for men-
Champagne region he returned home tal health advocacy in the US, Canada,
and took a job at Queensland Advo- NZ and the UK.
cacy, a human rights organisation for He returned with a plan and has
people with disabilities. been lobbying federal Health Minister
It was here that Cheverton's life Nicola Roxon for $45 million over
work was conceived. three years for a national advertising
"I discovered this whole new world campaign with a grassroots education
of disadvantaged people," he says. component to break the stigma of
"I mean there were some Aboriginal mental illness.
people at uni and gay and lesbians and "Advertising has some effect but it's
human rights issues but I had never only when someone with a mental
come across people with disabilities. illness turns up at your local school
"I suddenly realised we kept dis- fete or Lions Club dinner that people
abled people out. There were so many actually change their attitudes," he
times that I went to go somewhere says. "We are hoping to see something
with people in wheelchairs and funded in the federal Budget."
couldn't because we couldn't get in ... Despite a growing awareness about
even footpaths were bad. mental health and $2 billion in
"I was outraged. I was in my early funding by the Howard government
20s and I was quite born again." in 2006, Cheverton says many Aust-
Now aged 42, the Cheverton sip- ralians remain ignorant.
ping a cappuccino in a Fortitude It's one of our last taboos, he says.
Valley bistro is a wiser one than the "It's still one of those things people
red-haired rebel of his youth but the don't want to talk about."

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Courier Mail
Saturday 23/01/2010
Page: 3
Section: Careers
Region: Brisbane, AU
Circulation: 216563
Type: Capital City Daily
Size: 540.00 sq.cms.

press clip

BREAKING TABOOS: Mental health advocate Jeff Cheverton. Picture: Annette Dew

Copyright Agency Limited (CAL) licenced copy Page 2 of 2


AUS: 1300 1 SLICE NZ: 0800 1 SLICE service@slicemedia.com Ref: 63508530

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