Business Case Study

Student has asked to prepare business plan for high end pilgrim center/stay
center/place project at divine place ( like balaji, vaishnav devi, shirdi, Ajmer etc etc
where huge no of religious tourists visits )
(on commercially basis county club , club Mahindra are there but such centers /
clubs are not available at divine religious places )
Purpose of project will be , how this project can change or over come with existing
problem like unhygienic food, very rush , un security , no system , cheating by local
people , local travel issues etc etc .
1)
2)
3)
4)
5)

Aprox no of rooms 300+

1000+ people can stay in one day
350000 people can be served in one year
There will be only membership ( not like hotel )
This center will have all star hotel type facility etc etc

No of pages 500 including all images, graphs etc etc ( much of descriptive content
is not required but good data , statistic , information in bullet pointes will help )
All copied content allowed
But Data & calculation must be correct
Step 1- creating Index page based on approval of index page, we can start writing
the project.
Mean while we can create questioners & we will send to student so he will collect
the data which we will use it for analysis.
Questioner 1- for religious tourists It should cover the collection of information on
what problem they face, what are their expectations, what they feel about such
project , how many times a year they visit, how much they spend , etc etc ( aprox
40 to 50 qsn ) . Student will collect data from 2000 people. He will feed the same in
exl sheet.
Questioner 2- For travel agents, hotel owners, travel companies who books tikes &
hotel rooms for pilgrims / tourists etc . ( 20 to 25 qsn )

Pay Rs. 1500/- Index page & Questioner writing (write index page & QSN very
carefully which will give us good input for project writing)

Pay for project writing Rs.12000/- ( 50% to start with & 50% after 250 pages )
Time 20 days

Sample Index page

TENTATIVE POINTS OF FEASIBILITY REPORT (CAN BE CHANGED ON PROJECT
TO PROJECT)
1.
Objectives of the report
2.
Mission
3.
Keys to Success
4.
Industry Profile
5.
Company Summary
6.
Company Ownership
7.
Start-up Summary
8.
Start-up Requirements
9.
Start-up Funding
10.
Locations and Facilities
11.
Services
12.
Competitive Comparison
13.
Service Description
14.
Macro-environment
15.
Sales & Marketing
16.
Fulfillment
17.
Technology
18.
Future Services
19.
Market Analysis
20.
Market Segmentation
21.
Target Market Segment Strategy
22.
Market Needs
23.
Market Trends
24.
Service Business Analysis
25.
Operations a Service
26.
Competition and Market potential analysis
27.
Study & analysis of Competitors
28.
Strategy and Implementation
29.
SWOT Analysis
30.
Strengths
31.
Weaknesses
32.
Opportunities
33.
Threats
34.Marketing Strategy
35.Pricing Strategy
36.Promotion Strategy
37.Positioning Statement
38.Sales Strategy
39.Sales Forecast

40.Strategic Alliances
41.
Management Profile
42.
Organizational Structure
43.
Management Team
44.
Personnel Plan
45.
Training
46.
Financial Plan
47.
Key Financial Indicators
48.
Projected Profit and Loss
49.
Projected Cash Flow
50.
Projected Balance Sheet
51.
Business Ratios
52.
Controls
53.
Tracking Focus
54.
Market segment focus
55.
Customer Focus
56.
Appendices of other ref files