Volkswagen

Mission:
Strengthen Volkswagen Group business through innovative, competitive and profitable financial services,
overcoming the expectations of clients, dealers, employees and shareholders.
Vision:
Be the best solution in financial services to the clients and dealers of Volkswagen Group.

Starbucks
Vision:
To inspire and nurture the human spirit one person, one cup and one neighborhood at a time
Mission:
The mission of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world
while maintaining our uncompromising principles while we grow.

Wal-mart store, Inc

Mission :
We save people money so they can live better.
Vision:
If we work together, well lower the cost of living for everyonewell give the world an opportunity to see
what its like to save and have a better life.

Emirates Airline

Vission:
To make civil aviation safe, leading and sustainable
Mission:
"We exist to deliver the world's best in-flight experience

Air Asia. Bhd

Vision:
To be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved
with poor connectivity and high fares.
Mission:
To be the best company to work for whereby employees are treated as part of a big family

Create a globally recognized ASEAN brand

To attain the lowest cost so that everyone can fly with AirAsia

Maintain the highest quality product, embracing technology to reduce cost and enhance service
levels

COCA COLA COMPANY

Mission:
To refresh the world - in mind, body and spirit To inspire moments of optimism - through our brands and
actions To create value and make a difference everywhere we engage.
Vision:
Our corporate vision is to become The undisputed leader in every market in which we compete.

Ford motor company

Mission:
One Team
People working together as a lean, global enterprise for automotive leadership, as measured by:
Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction
One Plan
Aggressively restructure to operate profitably at the current demand and changing model mix;Accelerate
development of new products our customers want and value;Finance our plan and improve our balance
sheet;
Work together effectively as one team.
One Goal
An exciting viable Ford delivering profitable growth for all.
Vision
To become the world's leading consumer company for automotive products and services.

Apple Inc.
Mission:
Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional
software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the
mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing
devices with iPad.
Vision:
Apple is committed to bringing the best personal computing experience to students, educators, creative
professionals and consumers around the world through its innovative hardware, software and Internet offerings.

Charles & Keith

Mission:
To offer high quality products and services, with a commitment to perfection.

Vision:
To be the most admired fashion-forward company.

Nestl S.A.
Mission:
Nestl is the world's leading nutrition, health and wellness company. Our mission of "Good Food, Good Life" is to
provide consumers with the best tasting, most nutritious choices in a wide range of food and beverage categories
and eating occasions, from morning to night.
Vision:
To be a leading, competitive, Nutrition, Health and Wellness Company delivering improved shareholder value by
being a preferred corporate citizen, preferred employer, preferred supplier selling preferred products.

Mission Statement Evaluation Matrix

Organizatio
n

Volkswagen
Sturbucks
Wal Mart
Store
Emirates
Airlines
Air Asia
Coca cola

Custo
mers

No
No
Yes

Produc Marke
ts
ts
Service
s
Yes
Yes
No
No
No
No

Concern for
Survival,
Growth,
Profitability
Yes
No
No

Techno
logy

Philosop
hy

Self
Conce
pt

No
No
No

No
No
No

Yes
No
Yes

Concer
n for
Public
Image
Yes
No
No

No

Yes

Yes

No

No

Yes

Yes

Yes

Yes
No

Yes
No

Yes
Yes

No
No

Yes
No

No
Yes

Yes
No

Yes
No

C
r
E
y

Ford Motor
Apple Inc
Charles &
Keith
Nestl S.A

Yes
No
No

Yes
Yes
Yes

Yes
Yes
Yes

Yes
No
No

No
Yes
Yes

No
No
No

Yes
No
No

Yes
No
No

No

Yes

Yes

No

No

No

Yes

No