SEO ANALYSIS

FOR

WWW.JUSTRIDE.IN

On-Page
Optimization

Keyword Research and Analysis

Google Traffic Status

Query

Impressions

Clicks

CTR

Avg. position

justride.in

221

198

90%

just ride.in

13

11

85%

justride
mumbai
justride

10
6

6
2

60%
33%

4
25

just ride
mumbai

100%

Impressions stand for the number of times the result was displayed to the user.
In general a high CTR, ratio or clicks to impressions helps us validate the
relevance of meta description to the users. But, high rates for these particular
keywords appear to be due to people searching for justride clicking on the
displayed results. The strength or weakness of meta description(description
shown with link in google search results) can not be judged from given data.

Current Top Content

Keywords
Keyword
justride
user
rate
rides
car

Occurren
ces
Variants encountered Top URLs

10
9
8
7
5

justride, justride's
user, users
rate, rates
rides, ride
car, cars

[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]

charged
policy
vehicle
april
book
deposit
drive
pay
pick

5
5
5
4
4
4
4
4
4

charged, charges
policy, policies
vehicle, vehicles
april
book
deposit
drive, driving
pay
pick

[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]
[http://site.justride.in/]

verify

verify, verification

[http://site.justride.in/]

Relevant Keywords and

Search Phrases - 1

Classification on the basis of Search Volumes

Keyword
rent a car
car rental
car rental delhi
car rental bangalore

Avg. Monthly Searches

(exact match only)
Competition
5400
5400
2400
2400

0.86
0.76
0.81
0.82

self drive cars in bangalore

car rental mumbai
self drive car rental
rent a car bangalore

1900
1900
1300
1300

0.59
0.88
0.55
0.79

car rentals in hyderabad

car hire

1300
1300

0.68
0.78

Relevant Keywords and

Search Phrases - 2

Classification on the basis of Search Volumes

Keyword

Avg. Monthly
Searches (exact
match only)

Competition

self drive car rental

bangalore
rent a car mumbai
car rental pune

1000
1000
1000

0.78
0.91
0.89

car rental kolkata

car rental in delhi
car rentals in bangalore
car rentals
car on rent in mumbai
car hire in delhi
rent a car in delhi

1000
1000
1000
1000
880
880
880

0.8
0.75
0.88
0.79
0.95
0.74
0.9

Relevant Keywords and

Search Phrases - 3

Classification on the basis of Search Volumes

Keyword
car on rent in delhi
cab in pune
self drive cars in chennai
self drive car rental
mumbai
self drive car rental delhi
car hire mumbai
car on rent in pune
rent a car in hyderabad
delhi car rental
car rental nagpur

Avg. Monthly
Searches (exact
match only)

Competition
880
880
720

0.87
0.82
0.61

720
720
720
720
720
720
720

0.83
0.85
0.91
0.89
0.87
0.7
0.65

Relevant Keywords and

Search Phrases - 4
Classification on the basis of strategic importance of keywords
to company
Keyword/
Phrase

Average
Monthly
Searches

Competition

justride

70

self drive cars in

mumbai
luxury car rental
mumbai
luxury car
rentals
Mumbai Shirdi
Car Rental

210

0.73

110

0.83

50

0.43

40

0.89

Relevant Keywords and

Search Phrases - 5
Keywords with significant volumes leading to competitors
Keyword/
Phrase

Average
Monthly
Searches

Competition

zoom car rental

1000

0.3

avis car rental

national car
rental

1000

0.39

590

0.19

hertz car rental

590

0.22

Keyword Analysis Results-1

All keywords relevant to the industry having a

search volume greater than 700 to 800 average
searches a month are important for content
generation

High competition(>0.75) implies that a large

amount of competitors are targeting those
keywords in google adwords. It makes sense to
target keywords with high search volumes in the
with low to moderate competition(<0.6)

Using google adwords to target keywords being

used by rivals with significant search volumes
helps divert a section of their business and
generate visibility in the sector

Keyword Analysis Results-2

Combinations of rent, hire, rental and location

seem to have the highest search volumes and
these keywords should form a major part of the
content

Google hasnt been able to index URLs within the

website which is why all keywords are currently
pointing to a single URL

The text to code ratio of the website is pretty low

as only 26 keywords have been detected on it.
Increasing the textual content would be of high
benefit.

Competitor Analysis

Competitor 1- Zoomcar

Target Keywords: car rental, self drive cars

Competitor 1- Zoomcar

1779 backlinks, using anchor texts primarily as

zoomcar and secondary anchor text used cars

Has XML sitemap and custom 404 page

Titles, h1 tags, meta descriptions optimised

No image optimisation

URLs partially optimised

Moderately active blog, google plus page

Fake likes on fb page, limited engagement on

social media front

Competitor 1- Zoomcar
Rank!

Inbound Domains

Anchor Text

Backlinks

Alexa Rank

Home Page

5.5

nextbigwhat.com

1+

5,615

No

5.2

finsmes.com

Zoomcar
ZoomCar Private
Limited

1+

85,549

No

5.0

microsoftventures.com ZoomCar

1+

107,014

No

4.6
4.2
4.1

inc42.com
enidhi.net
pinkpangea.com

Zoomcar
Zoomcar
ZoomCar

2+
1+
1+

11,724
205,146
241,895

No
Yes
No

3.7
3.1

seedinvest.com
zoomcar.in

ZoomCar
<301>

2+
4+

125,490
9,016,677

No
Yes

2.6

vcielaw.com

ZoomCar.com Certifed Pre Owned

Vehicles

2+

9,466,049

No

2.6

exotel.in

alt=zoom-client-11

1+

25,601

Yes

1.9

new-cardealerships.com

Used Cars - Certified

and Warranted

4+

270,901

No

1.9
1.8
1.7
1.7

storereviews.com
iyaan.info
busyminds.ae
empireangels.com

alt=zoomcar.com
Zoomcar
Zoomcar
ZoomCar

1+
2+
1+
1+

625,035
17,955,949
7,727,875
2,070,194

No
No
No
No

1.3

freewalastore.com

Zoom Car

1+

5,908,646

No

1.3
1.2
1.1

startupadda.in
liftmetrix.com
myinfotweets.com

Zoomcar
ZoomCar
Zoomcar

1+
1+
2+

124,781
990,078
N/A

No
No
No

0.1

hotsaucedrops.com

Zoomcar

2+

1,841,175

No

0.1

popularwebsites.in

Zoom Car

1+

1,298,009

No

0.1

new-car-dealers.net

Used Cars - Certified

and Warranted

3+

1,363,447

No

Competitor 2- Avis

Target keywords: Luxury Car Rental, Car rental,

Car Hire India, Place Car Rental

Competitor 2- Avis

1100 backlinks, using anchor texts primarily as self

driver car, car rental

Details of backlinks attached in Excel Sheet

Very Low engagement across all social media

platforms

On-Page
Optimization

Page URLs

URL Status

Page URLs pose the biggest problem so far,

hashbang structure needs to be implemented
ASAP for google crawlers to be able to index
individual pages on the website

URLs need to be consistent with page title

keywords. For example Our products can have a
url /self-drive-cars instead of /vehicles

Faq should be /justride-faq

Bounce Rate

Since the current webpage is being indexed as a

single page by google

It records every visit to the page as having visited

just 1 page and then exited

This leads to a 100% bounce rate. Google prefers

pages with lower bounce rate as it considers
them to be relevant to its users.

Backlinks

Current backlinks on the website are not showing

up on backlink checking websites

The URL structure site.justride.in doesnt have the

keywords www.justride.in which are used in most
of the backlinks generated across various pages
on the internet

Changing it to standard structure could help

detect those backlinks

On-Page
Optimization

Meta Tags, Title Tags and Header Tags

Meta Description

The website currently doesnt have a meta

description. The content being displayed on
google is pretty hopeless

For users to want to visit the website it is very

important to have a good meta description
tweaked to include significant keywords

Title Tag

Current title is <title>Self drive cars |

Justride</title>

Changing it to Hire self drive cars on rent |

Justride helps add additional relevant keywords
to the title

Header Tag

No h1 tags could be found on the webpage. All 3

tags(h1, h2, h3) contribute significantly towards
SEO and must be incorporated in the HTMl code

Google rates consistency of keywords very highly,

hence the headings must also use the content
keywords effectively

On-Page
Optimization

Image Search Optimisation

Image Filenames and Alt

Attributes

The images used on the website have very

arbitrary paths and filenames, moreover alt
attributes have not been used for any of the
images

Filenames like logo.png must be replaced with

Justride-logo.png and alt text Justride Logo

Vehicle images on Our Products tab must also be

named suitably to optimise them for image
search

On-Page
Optimization

XML Sitemap, Robots.txt and Custom 404 Page

XML Sitemap

The website doesnt have an XML sitemap

It is essential for a website to have an XML sitemap

to enable googlebot to crawl through all the
pages

Robots.txt

Currently the website doesnt have a robots.txt file

Robots.txt file defines the location of the sitemap

and the URLs which googlebot is not supposed to
index

404 Page

Website doesnt have a custom 404 page

Search engine spiders dont have the option of

going backwards, if they reach a broken link they
will stop indexing the page

It is also important for users to remain on the

webpage and receive a suitable error message

Content linking the product with the situation in a

humorous way is best suited to cater to this

For example, The webpage that you are trying to

access has driven away in a BMW. How about
you take a trip to some of the other pages.

Off-Page
Optimization

Building back links

Social Bookmarkings

Sites which provide social bookmarkings generally

have a high page rank and often give backlink to
all players in business sectors

Approaching social bookmarking sites for

backlinks is a good way to improve SEO

Excel sheets containing all backlinks from all

sources for both zoomcar and avis are attached
with the presentation

RSS Feed Submissions

Currently there are no RSS feed submissions

RSS Feed submissions can be made to sites to generate

additional backlinks

List of sites with good Page Rank has been attached with
presentation

Entrepreneurship Story

Creation of a press release explaining the journey

of the startup and ambitions of founders are
published across a variety of media platforms
online including dedicated entrepreneurship
platforms like yourstory.com

This helps in generating additional credible

backlinks for the website

Email Newsletter

Monthly e-newsletters sent to users regarding

destinations to visit around their locality, offers and
unique packages being offered by justride made
in HTML can help generate additional traffic on
the URL

Social Media
Management

Current Social Media

Avenues

Facebook- 2,018 likes dont serve as a good

indicator due to a high amount of fake likes on
posts

Twitter engagement is pretty small

Only one question on quora currently talks about

justride.in

Facebook

From a non-SEO perspective fake likes dont

generate any significant engagement and are
likely to adversely affect the credibility of the
Facebook page.

All employees need to compulsorily share posts

on their timelines including URLs in their posts.

All employees should have their jobs updated

with URLs on their profiles

Photocontests asking people to send in their

photos on fb do well, something like click a photo
of the view in your side-view mirror could help
generate engagement

Twitter

Use of relevant #Tags in every tweet can help get

attention of a general audience

Tweets with #Contest and #Offer tend to do well

on Twitter owing to the audience on Twitter which
seeks to engage with these brands. Potential
contests could ask users to follow and retweet
Justride in order to win a grand prize

Incentivising current drivers to tweet about the

product or service with a pre-defined #tag could
help generate additional visibility

Suggestions for Other

platforms

Google+ page- Increases the SEO rating owing to

googles promotion of their own products.
Backlinks could be generated with employee
statuses and

Instagram- Being an image friendly brand with a

lot of potential for travel photography, use of
instagram could help generate an additional
audience

Reddit AMA- an AMA of the founders could

potentially generate a huge amount of
viewership to the webpage

Quora questions- Answers make for a chance to

promote potential biased opinions.

Online Reputation
Management

Blogs

Blogs about topics relevant to the Target Group

help in generating perennial traffic enabling
selective keyword targeting for individual posts

Setting up a blog could help bring down bounce

rates as well

Travel and cars seem to be the topics most

relevant Justrides TG and have been known to
have viral tendencies and generate consistent
traffic

Customer Reviews

Setting up a portal for customers to write reviews

and give ratings for their experience helps in
generating structured Data snippets which
increases credibility of the website in googles
SEO spider rankings.

Summary

A lot of changes in the website are currently

necessary in order for googlebot to spider the
webpage efficiently

While most of the changes on the technical SEO

front are imperative, the ones on the nontechnical SEO front demonstrate a lot of
potential for improvement

There is also a lot of scope for improvement in

Social media engagement

Thank You