Professional Documents
Culture Documents
Designing a
resilient future:
Food, technology, and
sustainable development
IPACK-IMA 2015
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private labels in Italy. We gather over 200 medium and smallsize food-producing companies and we enabled many of them to
grow larger, reaching markets that would not otherwise have been
accessible to them. As a food distributor our contribution to the
packaging industry is relevant, both to bring consumers needs
to manufacturers of packaging materials and machinery and to
promote packaging-driven product and service innovation.
Good distribution must first know todays consumers and
understand tomorrows trends; this is essential to guide the
choices of all players in the production chain. The demand
for safety, shelf-life-related needs, fair prices, environmental
protection, transparency and product information accessibility
are the basic principles that must be observed by everyone manufacturers of goods, packaging producers and distribution
companies. In addition, this must be done with a strong ability to
integrate things and cooperate. It is in this spirit that I accepted
this responsibility in Ipack-Ima, and I hope to contribute through
Coops closeness to consumers and to all families.
Sustainability is obviously
a very pressing issue, how
will this be addressed at
the event?
Sustainability is a central
issue. Counter-posing it to cost
effectiveness is not the right
way to look at it. In fact the
opposite is true: it is possible
to produce and distribute in a
more effective as well as more
sustainable way. Im thinking
of innovative packaging
materials making it possible
to produce using less energy,
prolong products shelf life and
reduce waste. Of course this
requires investing in applied
research and not settling for
easy ways to increase profits.
Long-lasting enterprises are
the ones that take no shortcuts
and invest in honest, long-term
relationships with their clients.
Products and packaging will
exemplify all of these aspects
of sustainability. At the Milan
Expo, Coop will present a
selection of products, and more
specifically the lines Vivi Verde,
Fior Fiore, Senza Glutine, Bene
S, which represent the practical
application of these principles.
What do you believe are
the major issues facing the
global supply chain?
I believe many things will have
to be done to ensure efficiency
and sustainability on a national
and global scale. There is a
crucial pre-competitive area
requiring the cooperation
of all players - producers,
distributors, transporters, public
May 2015 | 49
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IPACK-IMA is now a joint staging of six shows. What
sectors of the food industry will be covered?
The 2015 edition is set to be a major one for Ipack-Ima: it
will showcase technology for the fresh food industry. The
exhibition halls will give extensive room to one of the liveliest
sectors of the food and distribution industry, faced with new
consumption habits. Fresh food requires new, specific packaging
and packaging technology, which finds its perfect showcase at
Ipack-Ima, flanked by vertical exhibitions dedicated to the fresh
food technologies: Meat-Tech (processing and packaging for the
meat industry), Dairytech (processing and packaging for the dairy
industry), Fruit Innovation (dedicated to product innovation,
technologies and Services for the fruit and vegetables industry).
Ipack-Ima is now acknowledged by MISE as a top
15 show for its dedication to promoting Made in Italy
products. What does this recognition represent?
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IPACK-IMA: International
Conference: May 20th
Designing a resilient future:
food, technology, and sustainable
development
The question of how to feed our planet with a population of
9-10 billion people by 2050, in a way that promotes health
and sustainability, economic strength, and cultural diversity
suggests that the business landscape of the agrofood sector
is headed for substantial disruption. Some of this disruption,
whether caused by climate change or diminishing resources,
is likely unavoidable. And yet with the magnitude of the
challenges ahead of us, too often our increasingly global
conversation about the future of food splits into disconnected
silos of perspectives, undermining opportunities for
integrated approaches to innovation.
In this one-day conference Designing a Resilient Future:
Food, Technology, and Sustainable Development, leading
experts will look at how we might better weave together
these sometimes unconnected voices and expertise into a
powerful model for change, linking technology and culture,
science and art, business and consumer interests.
Well examine risk and opportunity in current agrofood
chain models within the context of both developed and
developing economies, and forecast possible trajectories
of change in the years leading up to 2050. Well consider
the impacts of the future food choices of nine plus billion
people, and opportunities for leadership to better align
those preferences with available resources and a host of
sustainable, social and other imperatives.
Hydro-Probe XT
Conference programme
Hydro-Mix
2.00 pm Registration
Hydro-View
4.30 pm Break
4.45 pm Keynote Presentations
Good for You Good for the Planet: our way of doing
business
Paolo Barilla, Vice Chairman, Barilla G. e R. F.lli S.p.A
Inclusive and sustainable food chains: connecting mall
holder farmers in developing countries to agribusiness
multinationals
Philippe Scholts, Managing Director, Programme
Development and Technical Cooperation Division - Director
a.i., Agribusiness Development Branch, UNIDO
enquiries@hydronix.com
www.hydronix.com
Stand: B001
May 2015 | 51