Professional Documents
Culture Documents
No. 789
Media Report
Facebook 2015
Q173%Twitter 2015Q1
89%
DMA()20142014
201318.3%106.4%2015
/DMA 2015.04
98
88.7
/
/
/
75.5
67.4
62.8
61.3
57.4
0
20
40
60
80
100
120
64.1
58.4
54.4
49.8
47.2
e-mail
47
/
45.5
0
20
40
/FIND 2014
60
80
97.2
98.8
87.6
89.7
76.5
74.5
69.7
65.1
69.0
56.6
61.9
60.6
58.5
56.4
63.6
64.5
59.3
57.2
56.6
51.9
55.6
43.1
54.8
38.4
45
49.3
48.6
41.9
(VPON)
DMA 2014()
VPON2014
(F&B)210%
2014APP
VPON2014
/DMAVPON
APPAPP
Mobile Ad
In APP Ad
Mobile Web Ad
APP
Mobile Web
APP
APP
APP
APP
APP
APP
APP
Mobile Ads
Mobile Web
APPMobile Web
Banner Ads
Push Ads
Mobile Ads
Native Ads
/DMAVPONYahooAd2ADLocus
Video Ads
3C
e.g.
/Ad2
APP
(PCMobile
)
CPM/CPC
CPM / CPHCPD
Data
APPMobile Web
TA
APP
Retargeting()
e.g.APP
SP
TATA
5-10
10-25()
TA
Retargeting
vertical site
2015
APP
Call to Action//
Keep it Simple
cut SP
Make it Exciting
/FINDYAHOO
(Carat)
(Vizeum)(AAA)(Isobar)
(Posterscope)(iProspect)
(Amnet)
11023,000
www.dentsuaegisnetwork.com
carat.weekly@carat.com
APP