Final Project On Aquasure Packaged Drinking Water.

CHAPTER 1
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Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 1
1. INTRODUCTION:
Executive Summary
Eureka Forbes private limited, the producer of AquaSure packaged drinking water from
Aquaguard is one among the largest mineral water manufacturers in the world. It
manufactures packaged drinking water in India as well as in foreign country like Latin
America, Indonesia, Argentina, Bangladesh, Egypt, Peru, Sudan and Sri Lanka.
This project report has been prepared on the organizational study which is
focused in Bijapur, Karnataka. AquaSure private limited is competing with so many other
brands include Manickchand group's Oxyrich, Tata Group's Himalayan, UB Group's
Kingfisher, PepsiCo's Aquafina and Coca-Cola's Kinley.
It was a great experience working in AquaSure industries private Ltd. It was totally a
great experience working in the organisation for period of four weeks. I spent most of my time
in visiting different functional departments and interacting with the concerned departments
employees.
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1.1 GENERAL INTRODUCTION

Mineral Water/Packaged drinking water is artificial cleaned and contain no germs in water. Hence
people are more focused towards the mineral water. India with a huge population of approximately
120 crores is potentially one of the largest consumer markets in the world after China.
Water is the most important necessity for life. The drinking-water needs for individuals vary
depending on the climate, physical activity and the body culture. But for average consumers it is
estimated to be about two to four litres per day. The growing number of cases of water borne
diseases, increasing water pollution, increasing urbanization, increasing scarcity of pure and safe
water etc. has made the bottled water business just like other consumer items. Scarcity of potable and
wholesome water at railway stations, tourists spots, and role of tourism corp. etc. has also added to
the growth.
Almost all the major international and national brands water bottles are available in Indian
market right from the malls to railway stations, bus stations, grocery stores and even at panwala's
shop. Before few years bottle water was considered as the rich people's choice, but now it is
penetrated even in rural areas. The growth and status of Indian Bottled Industry in
comparison with Western or Asian market, India is far behind in terms of quantum, infrastructure,
professionalism and standards implementation. The per capita consumption of mineral water in India
is a mere 0.5-liter compared to 111 litres in Europe and 45-liter in USA. Also As per UN study
conducted in 122 countries, in connection with water quality, India's number was dismal 120. In
comparison to global standards, India's bottled water segment is largely unregulated.
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Finding the origin of Mineral water the first noticed about BISLERI, which was the first brand
name in mineral water market in India.
This extraordinary success of mineral water can be attributing to the following factors.
Absence of contemporary competitive brand.
Cause for water pollution in India.
Potentiality of the Indian market.
1.2 Objective of the study:
To determine the importance of the packaged drinking water in the Bijapur.

To know the work flow of the process.
To study about the structure and functioning of various departments.
To
understand
how
the
management
controls
various
departments
for
the
attainment of the organizational objectives.

To study the Organizational Structure in detail.
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1.3 INDUSTRIAL BACKGROUND OF THE STUDY:
A few years back, the mineral water market had been crawling at the rate of 3-4%, or even
a lower figure. Indians carried drinking water in earthen pitchers, plastic or PUF bottles.
But increasing cases of typhoid and other waterborne diseases began to be reported. In
addition to this, liberalization happened and the mineral water industry began to be stirred
and shaken. The market started growing an astounding rate of over 100% per annum. The
fact that there were very few players in the market meant that their business grew by leaps
and bounds.
The market today has grown to Rs11bn. The organized sector -- branded mineral water -has only Rs5bn of market share. The rest is accounted for by the unorganized sector, which
is dominated by small regional players. The market is still growing at a rate greater than
80% per annum.
In the branded segment, Parles Bisleri is the market leader with a share of more than 45%.
Parle Agros Bailley comes a close second with market share of 15%. Other major players
in the market are Yes of Kotharis, Ganga of T-Series, Himalayan, Hello, Nestls Pure Life,
Pepsis Aquafina, Coca-Colas -Kinley Prime, AquaSure packaged drinking water from
Aquaguard and Florida etc.
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Sensing the opportunity that this segment holds, MNCs began to draw up plans to enter the
market. Today the market is proving to be yet another battlefield for an ongoing battle
between the Desis and MNCs. Last year the industry had around 170 brands. This figure is
over 300 presently. The major foreign players are Coca-Cola promoted Kinley, Pepsis
Aquafina, Britannias Evian, Nestls Perrier, Aquaguard promoted AquaSure, Herbert sons
and Danone International.
1.3 (a) Origin of the Industry:
The origin of the industry is in the early 1800s. Amongst the early sellers of bottled water or
packaged drinking water are names that are skill known today: Evian, San Pellegrino, Perrier and
Vittel, among others.
Regulation of the bottled water or packaged drinking water industry began in the mid-nineteenth
century in Europe. In order to sell mineral water, a company had to prove that the mineral content of
water was stable over two years. In the early 1990s clean water was not widely available everywhere
and the bottled water industry thrived, both in the US and in Europe. Regulation of bottled water in
the United States had begun in 1938, when bottled water was defined a packaged food under the
FFDCA.
When clean, safe and cheap drinking water was becoming widely available, the demand for bottled
water decreased and the industry declined sharply. The bottled water industry struggled to survive
until the 1970s, when the trend changed. Sales have been growing dramatically since then.
During the early 1990s controversies concerning bottled water quality began to emerge. Few
occasions of water contamination (in particular: Perrier water contamination with high levels of
Benzene and Natural Springs contamination with high levels of coli form bacteria)raised the quality
of bottled water onto the agenda and resulted in improved regulation.
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Other controversies regarding bottled water have gained momentum lately. These include concerns
over the energy and materials that are used for making bottles and shipping water around the globe
and the implications for climate change; concerns regarding the amount of bottles which are not
recycled and the harmful toxins that are released to the environment in the very long decomposing
process in landfills; concerns about the privatization of a traditionally public good, as bottled water
companies make huge profits by withdrawing water from public water sources and reselling it; and
concerns regarding the impact of the industry on communities in areas in which spring water is over
pumped and could run out, hence harming those who rely on this water for their livelihood.
(b) Growth and Development of the Industry:
The industry enjoys 50% of the market share.

Since its inception, it has grown too many folds, which is the result of the hard working and
dedicated employees and associates of the industry.
More importantly is the consumer and customers satisfaction and confidence in our
products.
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This attributes to the fact that the unit has registered more the 45% growth consistently.
(c) Business Environment of the Industry:We have considered Indian packaged drinking water industry for the analysis. The key points are
given below followed by the analysis.
Political:
There are various political parties protesting against the pricing of packaged drinking water.
There is stable government at the centre with liberal policies.
The government has imposed price ceiling on bottled water.
[[[
Economical:
There is an increase in per capita income.
Most of the people are from middle and upper middle class.
Expansion of multinationals, IT and BPO companies in Tier 1 and 2 cities.
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There is no licensing policy adopted in this sector.
There is availability of cheap labor.
The government is promoting new bottling plants through public-private partnership.
Social:
Bottled water was earlier considered as a status symbol.
Bottled water is now the only source of pure drinking water in areas where there is scarcity of
water.
The bottled water is considered to be safe as compared to ordinary tap water.
There in increase in health consciousness of people.
Technological:
The bundling of technologies like distillation, reverse osmosis, activated carbon filter,
etc.helps in better quality of water.
There has been a shift in packaging from bottles made of glass to bottles made of PET. This
helps in recycling and reducing environmental pollution.
Legal:
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Governed by PFA and BIS standard.
BIS has provided standards for mineral and drinking water. The BIS approval was made
mandatory from 1999.
Mineral water should be packed in clean, colorless, transparent, odorless, tamper

proof bottles made up of polyethylene.
PFA and BIS lays standard for metals like lead, mercury, arsenic, aluminum and barium.
(d) FUTURE OF THE INDUSTRY:
In order to meet the increasing demand for packaged drinking water all over the world
enhanced production capacity is been installed.
To overcome the chronic problem of electricity failure the company has installed a generator
with enhanced power capacity of 320 KVA.
The company is been geared up to make all necessary changes as suggested by principals
technical and quality team to fall in line with the international brands of Eureka Forbes in the
said plant.
A strong team of over 8000 committed Euro champs operating from132 cities & towns of
India from 220 branch offices Customer Response Centres
324EuroPartners (Franchisee Operations in the same towns as above) help increase our reach.
402EuroSathis (Franchisee Direct Operations) in as many towns.
600,000 new consumer homes added to the family each year.
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CHAPTER 2
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PROFILE OF THE ORGANIZATION
Full name of the company: Pacific Beverages Manufacturing of AquaSure packaged drinking water
from Aquaguard
Head office: EUREKA FORBES LTD.
No. B1/B2, 701
Marathon Innova
Off. GanpatraoKadamMarg
Lower Parel, Mumbai- 400 013.
Type of firm: Partnership Firm
Managing partners: BasavarajPatil.
BasavarajBhankur.
TejuRathod.
V. HrishikenAjila.
Anil ManappaKoti
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Found: 26- July- 2012

Area of operation: Gulbarga, Raichur,Bidar,Bagalkot and also Bijapur district.
E-mail address: pacificberveragesbjp@gmail.com
Pin code: 586104
Built up area: 1 acres
2.1 Origin of the Organization:

The origin of the company is in the early 1800s at abroad. Amongst the early sellers of bottled water
or packaged drinking water are names that are skill known today: Evian, San Pellegrino, Perrier and
Vittel, among others. In 1967, packaged drinking water set up a plant in Mumbai for bottling and
marketing mineral water, which was first of its kind in India.
Pacific Beverages is a premier ISO 14543; BIS certified AquaSure Packaged Water Company in
Bijapur district, tq: Bijapur. It is a company producing AquaSure package drinking water for
Gulbarga, Raichur, Bagalkot and also Bijapur district.
In 2012 Mr.Basavaraj Bhankur, Basavaraj Patil, Teju Rathod, V. Hrishikesh Ajila & Mr. Anil
Manappa Koti started expanding their Pacific Beverages industry (AquaSure) they first targeted the
local city Bijapur and then they started to target the Gulbarga, Raichur, Bidar, Bagalkot, where there
is a tourist spot they wanted to target the tourist people. so they kept the new promotional activity
like they given their product with low cost to the distributors and forcing them to sell their product as
much as they can as they are new to the market they wanted to cover the market or grab the market.
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Presently they have 15 distributors across the karnataka and they have 25%of market share in all
rural place.
Therefore they have developed 4 unique pack sizes to suit the need of every individual. They are
available in 500ml ,1 lit, 2 lit and 20lit which are non 20 lit are returnable packs .till date the
AquaSure has been offered water to the consumers , they have introduced a excellent health water
(by drinking the packaged drinking water they can keep their health excellent and fit ).
Pacific Beverages (AquaSure) committed is to maintain strict quality control in every unit , they not
only purchase caps from approved vendors ,and also manufacture their own bottles ,in house .to be
with a part of quality standard they have the quality machine in their factory to produce the quality
product and serve the quality product.
2.2 Growth and Development of the Organization:

The AquaSure Companys products enjoy 50% of the market share.
Since its inception, it has grown too many folds, which is the result of the hard working and
dedicated employees and associates of the company.
More importantly is the consumer and customers satisfaction and confidence in our
products.
This attributes to the fact that the unit has registered more the 45% growth consistently.
Each and everyone in the organization are responsible for quality, growth and development.
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2.3 Vision, Mission and values of the Organization:
Vision
A Happy, Healthy, Safe and Pollution-Free Environment based on Trust and Lasting
Relations with Customers.
Mission
To Build Sustainable Relations with Customers as their Friend for Life by satisfying their evolving
Health, Hygiene, Safety and Lifestyle through.
Our People
Whose entrepreneurial and ambition is fuelled by the culture of Pride, Earning, Learning and
Function.
Our Products and Services
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That reflect innovation, become quality benchmarks and provide real value-for-money.
Our Policies and Practices

That are fair, transparent and constantly improved to maximise shareholder satisfaction achieve
Market Leadership.
Values
Customer is the centre of our business
Integrity and highest ethical standards
Mutual Respect and trust in our working relationships
Communications that is open, consistent and two-way
Diversity of people, cultures and ideas
Innovation and encouragement to challenge the status quo
Continuous Improvement, developmentand learning in all we do
Teamwork and meeting our commitments to one another.
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2.4 Present Status and Future of the Organization.

Pacific Beverages (AquaSure) packaged drinking water commits itself to produce and
market a standard product satisfies the consumers present and future needs.
In order to meet the increasing demand for packaged drinking water in all the cities,
enhanced production capacity is been installed. To overcome the chronic problem of
electricity failure the company has installed a generator with enhanced power capacity of
320 KVA.
Pacific Beverages(AquaSure) is planning to produce drinking soda in future.
In 2012, Pacific Beverages supplied their products only in Bijapur City. As of now the y
have spread their supplies to four more districts namely Gulbarga, Raichur, Bidar and
Bagalkot and planning to expand it to whole Karnataka.
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2.5 Organizational Structure:-
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2.6 SWOT Analysis of the Organization:STRENGTHS:
Presence of effective flow of communication between the departments of Pacific Beverages
is the greatest strength which ensures smooth flow of operations.

Maintaining good Superior Subordinate relationship.
Highly skilled and dedicated team of management.
Good distribution channel all over Gulbarga, Raichur, Bidar, Bagalkot and also Bijapur
district.
Customers are highly satisfied with the services and products offered by the company.
Maintaining strong relationship with their distributors/customers.
Managers are friendly and green strategy.
WEAKNESSES:
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No credit facility.
Tough competition from other companies.
Less product flexibility.
Only regular dealers.
Quality not properly maintained e.g. Bisleri & hence has bad effect on the whole.
OPPORTUNITY:
The AquaSure Company products enjoy 50% of the market share.

New market development and strategy help to increase the sale of the product.
Easy availability of finance.
Market expansion can be done in any time.
Literacy rate growing and hence the awareness of safe drinking water to avoid the diseases.
Huge population & untapped market.
THREATS:
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Higher import duties on raw materials imposed in the budget 2013-2014.

Uncontrolled increase in the price of raw materials.
Advancements in technologies.
Scarcity of resource.
Launching innovative products by competitors.
Changes regarding government policy, rules & regulations.
Power failures are obstacles for the timely production.
Too many players will dilute the market & the profit margin.
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3. DETAILED STUDY OF THE DEPARTMENT:Pacific Beverages manufacturing unit constitutes of a number of functional departments.
They are:3.1 PRODUCTION DEPARTMENT.
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3.2 SALES DEPARTMENT.

3.3 HUMAN RESOURCE DEPARTMENT.
3.4 FINANCE DEPARTMENT.
3.5 QUALITY DEPARTMENT.
3.1 PRODUCTION DEPARTMENT:
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Process of manufacturing.
The function of water purification machine:
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BOREWELL:
It pulls water from the ground to the tank
STORAGE TANK:
It stores the raw water which comes from the ground through bore.
Adding chlorine:
Raw water contains living micro-organisms and which are objectionable to R.O
Membrane as it may cause fouling to determine the performance. Even water may
contain ferrous which can be oxidized to ferric oxide which is settle down in storage
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tank. We have offered a Hypo chlorite dosing unit for this purpose. About 3-4 ppm of
sodium hypo chlorite solution is dosed in water storage tank. This reacts with water to
form a hypochlorite acid which acts as disinfecting agent.
For 12 hours for purifying the water and lifting the water.
RAW WATER PUMP:
Provide the pressure to silica sand filter/active carbon filter.
SAND FILTER & CARBON FILTER:
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Sand filter machine: get rid of turbidity, suspended matter, organic matter, and colloid
and so on.
Active Carbon filter machine: Remove the color, free chloride, organic matter,
harmful matter and so on.
R.O UNIT: (KEEPING 12 HOURS FOR PURIFYING &LIFTING)
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R.O (Reverse osmosis) unit pure water treatment plant is for producing drinking
water, foods factory, beverage factory, fruit & vegetable factory etc. The machine is
integrated into a group; the assembly and transportation are rather convenient.
Capacity: 500-60000L/H
R.O unit is the main part of pure water treatment plant. The RO membrane's desalt
rate can reach as high as 99%, it is capable of removing over 99% of ions, bacterias,
particles and 98% of organic.
PERMEATE STORAGE:
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Permeate storage is a tank used to storage the clean water.
U.V RAYS:
U.V (Ultra Violet) rays are used for purifying the water.
In this there is a beam of blue light, water passes through this beam which kills the
bacteria in the water.
OZONISED:
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Though R.O unit rejects all the micro-organisms like bacterial & virus and even after
passing through U.V rays it may redevelop in packed bottle over a period of time.
Hence, it is necessary to disinfect R.O. product water prior to bottling filling. This is
very much essential to ensure good packaged drinking water Quality as per the
standards. This Ozone Generator will give your water Oxygen Rich water and remove
the Bacteriological growth and also provide you the Shelf Life of your packaged
drinking water unless it opens for some period of time. Also this Ozonation of water
can add some taste in to your treated water.
PRODUCT WATER:
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Product water is the storage where water stored after undergoing number of water
processing techniques such as Reverse Osmosis treatment, U.V treatment and
Ozonised. Drinking water that has met all standards is now fit for packing.
FILLING PROCESS:
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This is the final stage in the process; here the bottles are filled with water and caped
with cover.
The processed water is then filled up in containers in various volumes such 20 liter
bottles.
The processed water is

then filled up in containers
in various volumes such as 500ml, 1 liter and 2 liter.
1. Labeling:
i.
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Batch and date Coding Inkjet Printer

Online Batch and Date Coding machine for continuous printing on Bottle.
Two line or four line Prating features are available.
Machine origin from Image France make.
ii.
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Self-Adhesive Sticker Labelling Machine:
Self-Adhesive pressure sensitive Sticker Labelling machine is economical solution for any
automatic Labelling system requirement. With this concept the raw material cost is higher
than any other labelling option.
2. Packing: After filling the bottles, packing process takes place where the Pacific
Beverages industries unique packing system will pack the bottles in different way. For ex:
every company will pack 1lit case of 10 bottles whereas vim industries will pack 12
bottles in each 1 lit case.
3. Order placing: After the process of packing the distributors place the order to the
sales department where they take the orders.
4. Logistics: After the distributors place the order, the company provide the logistics
service to the distributors and gives the delivery of the order placed by distributors.
5. Distributors: After the company provide the delivery the distributors sell the products
to the retailers who have placed the order.
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6. Retailers: Retailers means it is a business activity who engaged in providing goods to

the consumer who in need for house hold purpose or etc. Retailers sell the products in
small quantity for ex: 1lt, 2lit etc.
7.
Consumers: Consumers are the person who are the end users of the products they buy
the products from the retailers it is last the process in supply chain management.
3.2 SALES DEPARTMENT:
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In the sales department are some key areas include

Planning and coordinating the stocks.
Allocation of targets and budgets.
Outlet wise distribution of products.
Marketing and Promotional Schemes:

The department headed by marketing director. The sales mainly done by dealers, wholesalers and
retailers. The department is responsible for co-ordination of all marketing activities. The goods are
sold through various channels of distribution. All the marketing strategies are developed by regional
director and by the guidelines of the head office.
Distribution of AquaSure Packaged Drinking Water:
Direct distribution: In direct distribution, the bottling unit or the bottler partner has
direct control over the activities of sales, delivery, and merchandising and local account
management at the store level.
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Indirect distribution: An organization which is not part of the AquaSure system has
control on one or more of the distribution element (sales, delivery, merchandising and local
account management)
Merchandising: Merchandising means commutation with the consumer at the point of

purchase to convey product benefit Value and Quality. Sales people and delivery personnel
both this responsibility. In certain locations we have special teams who go into business
locations to specifically merchandise our products. The basic idea behind merchandising is
taking pride in our products and trademarks.
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3.3 HUMAN RESOURCE DEPARTMENT:A] RECRUITMENT:-
1. The department concern will get the requisition format in the prescribed form
approved by the responsible person. The requisition after approval is been forwarded
to HUMAN RESOURCE department. The requisition format clearly indicates the
type of vacancy type of employee required and the proposed date of requirement.
2. On receipt of approval requisition form the concerned department or section. The

HUMAN RESOURCE department will notify the vacancy and advertisement in the
newspaper or to the employment exchange.
3. Screening of Application:-Application received will be jointly screened by the

HUMAN RESOURCE department for further action.
B] SELECTION:-
For selection of applicants the HUMAN RESOURCE department will prepare short list
of few deserved candidates. After initial interview by the HUMAN RESOURCE
Manager, short listed candidates will be put up for final interview, where by the HUMAN
RESOURCE manager and General Manager both will sort of candidates for the final
interview.
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Training:-
Selected candidates will undergo 15 days Training. There the candidates are trained
under the supervision and at the same time candidates are induced within that training period.
Here in the department there are 5 members who take care of all recruitment,
selection and as well as training.
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3.4 FINANCE DEPARTMENT:
Finance is blood of any organization as it acts as a lubrication factor for smooth functioning of
organization. Financial statements report both on companies positions at a point of time and on its
operation over some past period. Financial statements contain a wealth of information, which is
properly analysed and inspected can provide valuable insights into a firms performance and
position.
ORGANISATION CHART OF FINANCE DEPARTMENT

FINANCE MANAGER
Accountant
Accountant
Accountant
(Finance)
(Finance)
(Finance)
Whoever controls the volume of the money in any country is absolute of all industry and
commerce.
Pacific Beverages industry has finance department in which finance manager who looks after all the
financial aspects of the industry and has to report to the MD and the owner. The finance department
has the power to take any financial decisions like allocation of budgets, approval of budgets etc.
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The finance department also has the following functions
Controlling the AR/COL.
Follow up of the collections.
Preparation of the negative financing reports (distributors AR-closing stock)
Claims handling and distributors Reconciliation.
Collections of the cheques and DD from the C&Fs.
Getting the report from the S&D on the sale proceeds.

During the monthly closing the finance department has to ensure the AR reconciliation and COL
reconciliation. The scope of financial analysis however depends on its purpose from an investor
point of view, predicting the future is what financial statement analysis is useful both as a way to
anticipate future conditions.
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3.5 QUALITY DEPARTMENT:-
Quality management is a method for ensuring that all the activities necessary to design, develop and
implement a product or service are effective and efficient with respect to the system and its
performance.
Pacific Beverages industry committed to give the quality material to their customers so in quality
control department the company has a manager who takes cares of the quality .the company has
micro biology and chemical laboratory which work under the a manager .company check the water
four times when it digs out the land first after that they allow it production process .after the process
the company takes the sample and checks it hardness and the softness of the water and the taste of
the water .the factors for quality check are:
The quality system is committed to ensure:
Consumer satisfaction.
Protection and enhancement of the trademark and brand image.
Production of 100% quality product.
Responsible; environmental friendly citizen.
The quality is maintained at different levels; they are:
Auxiliary material water, treatment and syrup treatment.
Packing materials- cartoons, labels etc.
The QA department has the following jobs;
Raw material and packing material.
QA line.
Micro biologist
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ETP/ environmental activities

Consumer response, co-ordination and total product management.
CHAPTER 4
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4 STUDY OF SPECIFIC MANGEMENT PROBLEM:
Working environment problems:

Working environment is not up to the level in AquaSure packaged drinking water in terms of coordination .The work does not take in systematic order with the entire department. Moreover keeping
in view the sever heat generation there should be air condition facility in the office, which is not
provided by the organization.
A human resource manager occupies a very important position in an organization. The duty of the
human resource manager is to recruit and develop Personnel required by the organization. They are
involved in manpower planning, training, maintenance, compensation etc. The other responsibilities
of the human resource manager are formulation and development of personnel policies, employees
training and development, transfer, promotion, etc., maintaining personnel records of each employee
in the organization, establishment of good relation with employees, effective communication of the
personnel policies and programmers of the management to employees, responsible for advising line
manager, responsible for welfare activities and responsible for solving the problem of employees.
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Lack of employee participation in decision making:

The decision making in the company is centralized. There is lack of employees participation in the
decision making process. It is a huge problem in the company where in they are not given chance to
let out there ideas, views or opinions. The employees talents are not recognized in the company.
Solutions:
The management should provide proper and safe environment to the company in order to
reduce the uncomfortability and boredom of employees. The good environment in the
company leads to employee satisfaction.
Employees are the important resources in the organization in order to retain them; they
should be valued in organization. When the employees ideas or views are valued, there
will be more commitment of employees towards the organization. The advantage to the
company by doing this is, they can get innovative ideas by the employees.
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CHAPTER 5
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5. STUDENTS LEARNING EXPERIENCE:
By visiting the company named Pacific Beverages. BIJAPUR, I tried together all
information about various departments like H R department, production department, finance
department, quality department and sales department. I learnt a lot of practical things like
how to takes works from workers and how to react with the superiors. I tried to relate my
MBA theory with the company activities, it was a great experience.
Learning is not to impart in a day process. It is a continuous process which enriches the
knowledge regarding the particular filed. It is a team work. This is so because the guide
helping if not supportive the work is not completed.
It was a great experience obtained during my project work in Pacific Beverages packaged
drinking water Bijapur. All the staff of the company was very co-operative and
they
provided all the detailed information with handouts necessary for the project. The internal
atmosphere inside the company was cool and friendly. Apart from this, the researchers got
certain information from the companys website. While doing the project in this company the
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researchers got to know that every seconds of time is very precious and this is to taken in a
very serious manner so as to avoid any future disturbance that might arise and hamper the
day-to-day running business. This project helped the researcher to gain much confidence
level to a great extend because to gain something we ourselves have to express.
In this competitive world where only certainly is the change, people should upgrade their
knowledge to keep in place with the changing technology and market condition.
Summer project is such an attempt to understand or link the theory with the practice. The
scope of the project covers the various aspects of an organization like how they work,
authority and responsibility distribution functioning of different departments & so on.
The study was helpful to know the function of the various functional departments and it
helpful to analyze the performance of the company.
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Helped me in improving my communication skills and presentation skills.
CHAPTER 6
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RECOMMENDATION:
Pacific Beverages (AquaSure) packaged drinking water is working very effectively in all
respects. All the heads of department are working according to their responsibility even though
some improvement can be made in the company if following recommendations are
implemented:
Improving the quality of sales and service.
Introduce more advertising or promotional strategies.
Increase sales and distributions capacity to the maximum potential.
Facilities should be increased such that customers get felicitated.
Man power should be increased to meet customer requisites.
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Workers should be punctual and dedicative.
CONCLUSION:
Over all motto of the study was to know the organizational setup of Pacific Beverages (AquaSure)
packaged drinking water. Thorough the study it has been found that it is one of the leading packaged
drinking water of sales and distributors in Bijapur, Gulbarga, Raichur, Bidar and Bagalkot.
From the observation during the organization study, conclusion could be drawn that it has good sales
and distributions.
Just as various organs of human body perform various function, various department of this
organization are performing their own function with the commitment and are responsible for desired
success of the organization.
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Thus, it can be concluded that Pacific Beverages organization is protruding a mission of healthy
society by providing the society with pure and mineral rich water in economic prices.
BIBLIOGRAPHY
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BIBLIOGRAPHY:
www.eurekaforbes.com
http://www.google.co.in/search?site=&source=ei=lbswVOALsSxu4G4Cg&q=www.packaged+drinking+water&oq=www.packaged&gs_l=mobilegws-hp.vm.XZB2ZQ3bk
www.eurekaforbes.com/About-Eureka-Forbes
www.eurekaforbes.com/About/Awards
www.eurekaforbes.com/home/pure-water
Principle of marketing : Dr. Philips Kotler
HRM (Ashwathepa)
http://en.m.wikipedia.org/wiki/Bottled_water
2015
2015

Final Project On Aquasure Packaged Drinking Water.

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Final Project On Aquasure Packaged Drinking Water.

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CHAPTER 1

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 1

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 2

1.1 GENERAL INTRODUCTION

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 3

Absence of contemporary competitive brand.

Cause for water pollution in India.

Potentiality of the Indian market.

1.2 Objective of the study:

To determine the importance of the packaged drinking water in the Bijapur.

attainment of the organizational objectives.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 4

1.3 INDUSTRIAL BACKGROUND OF THE STUDY:

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 5

1.3 (a) Origin of the Industry:

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 6

(b) Growth and Development of the Industry:

The industry enjoys 50% of the market share.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 7

There is stable government at the centre with liberal policies.

The government has imposed price ceiling on bottled water.

There is an increase in per capita income.

Expansion of multinationals, IT and BPO companies in Tier 1 and 2 cities.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 8

There is no licensing policy adopted in this sector.

There is availability of cheap labor.

The government is promoting new bottling plants through public-private partnership.

Bottled water was earlier considered as a status symbol.

The bottled water is considered to be safe as compared to ordinary tap water.

There in increase in health consciousness of people.

Governed by PFA and BIS standard.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 9

Mineral water should be packed in clean, colorless, transparent, odorless, tamper

(d) FUTURE OF THE INDUSTRY:

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 10

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 11

PROFILE OF THE ORGANIZATION

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 12

Found: 26- July- 2012

2.1 Origin of the Organization:

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 13

2.2 Growth and Development of the Organization:

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 14

2.3 Vision, Mission and values of the Organization:

Our Products and Services

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 15

Our Policies and Practices

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 16

2.4 Present Status and Future of the Organization.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 17

2.5 Organizational Structure:-

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 18

2.6 SWOT Analysis of the Organization:STRENGTHS:

Presence of effective flow of communication between the departments of Pacific Beverages

is the greatest strength which ensures smooth flow of operations.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 19

The AquaSure Company products enjoy 50% of the market share.

Higher import duties on raw materials imposed in the budget 2013-2014.

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 20

Dayananda Sagar College of Arts, Science and Commerce/MBA III SEM/2013Page 21

3.2 SALES DEPARTMENT.

3.1 PRODUCTION DEPARTMENT: