Title of the Project

STUDY OF NESTLE PRODUCT

Class
B.B.A. VIth Sem

Project Report Submitted to

Shree Sai Institute of Technology, Ratlam

Signature (Guide):

Signature (Student):

Name of the Guide: Prof. Sonia Saxena

Student: Ayush Porwal

Name of

Students Roll No:

11153783

Declaration of the Student

I Ayush Porwal S/o Sh Narayan Porwal certify

that the project report entitled Study of Nestle
Product prepared by me is my personal and
authentic work under the guidance of Prof. Sonia
Saxena
Date :

Signature :

Place :
Porwal

Name

Ayush

Class : B.B.A. VI th
Sem
Roll No.:11153783
Address: Ratlam (M.P.)

Mob.No.: 9179956798

Guide Declaration

I Sonia Saxena Designation Asst. Professor

department of Commerce certify that the project
report entitled Study of Nestle Product has
been prepared by Ayush Porwal Class B.B.A. VI Sem
under my supervision and bears the result of her
original work.
Date :

Signature :

Place :
Saxena

Name

Prof.

Sonia

Asst.Professor

Designation

College: S.S.I.T. , Ratlam

Acknowledgement
I Ayush Porwal Student of B.B.A. VI Sem
greatfully acknowledge the valuable contribution of
various people related to my project report.
My deepest regard & gratitude to our college
Principal. Hearty & sincere thanks to Guide Madam
Sonia Saxena, who is guiding and helping me lot.
The Support of entire staff of the institute
where I have worked has helped me a lot in
growing in reason & understanding. So, I shall like

to pay my special thanks to the staff member of

Swayed Institution.

Porwal
VIth Sem

Ayush
B.B.A.

Experience of the Student

The students role in education is crucial and should go beyond the
traditional view of student as customer or recipient of knowledge. Research
in Higher Education Journal students are the raw materials for education
and the primary products of educational transformations; and most
important...students are key members of the labor force involved in creating
education.

Difference between theoretical and practical

Knowledge

Your mind is capable of storing information and understanding

new concepts. Then it can proceed to apply these new concepts
and to teach them to the body, tell it what to do. That means
that theoretical learning lacks the step of teaching the body. In
chronological order you would have to teach the mind first and
then the mind has to teach the body when it comes to
theoretical learning.
In practical learning on the other hand, you learn by
experience. You learn by doing things over and over again.
That is why some people without any formal education can
outperform educated scholars because they have tons of
experience on their hands.
There lies the big difference: While after theoretical learning
your mind has to guide your body to perform and the body still
has to learn. Practical learning on the other hand combines
both. That is why practical learning is the only way of learning!
So in conclusion dont think you have learned something
just because you heard/read about it in college, in a class or
in a book. You have learned nothing until you are capable
of applying it in the real world. I know how to do that is

not a valid way of expressing that you can handle

something. So go out there and practise, practise, practise!
Turn your theoretical knowledge, which can be really good,
into practical knowledge, which is equal to pure gold!
Co-operation of Guide - Very Good
Getting Award/ Reward during course- Nothing

Results ( From 10th to B.B.A.V Sem ) :

Sr.N

Class

o.

Obtain

Out of

Result

ed

B.B.A V Sem

272

500

ATKT

B.B.A IV Sem

327

500

PASS

B.B.A III Sem

261

500

ATKT

B.B.A II Sem

326

500

PASS

B.B.A I Sem

324

500

PASS

12th

253

500

PASS

10th

357

500

PASS

TABLE OF CONTENTS

HISTORY OF THE NESTLE...................................................................................................................1

BUSINESS OF THE NESTLE..................................................................................................................3

2.1
2.2
2.3
3

INDUSTRY/SECTOR.................................................................................................
SCOPE OF TRADE (NATIONAL/INTERNATIONAL)....................................................
LATEST DEVELOPMENTS REGARDING BUSINESS OF THE ORGANIZATION.............

MANAGEMENT PROCEDURES...........................................................................................................5

3.1
4

ORGANIZATION STRUCTURE OF THE ORGANIZATION............................................

PRODUCT & SERVICES OFFERED BY THE ORGANIZATION....................................................7

4.1
4.2
4.3
5

PRODUCT LINE OF THE ORGANIZATION.................................................................

BRAND NAME OF EACH PRODUCT & SERVICE OFFERED......................................
BRAND AMBASSADORS OF ORGANIZATION/PRODUCTS.........................................

HUMAN RESOURCE DEVELOPMENT POLICIES.........................................................................13

5.1
5.2
6

RECRUITMENT & SELECTION PROCEDURES..........................................................

TRAINING & DEVELOPMENT PROCEDURES...........................................................

MARKETING STRATEGY....................................................................................................................14

6.1
6.2
7

INTEGRATED MARKETING COMMUNICATION (IMC)..............................................

MARKET SHARE.....................................................................................................

FINANCIAL PROCEDURES.................................................................................................................18

7.1

METHODS FOR RAISING FUNDS.............................................................................

MAJOR COMPETITORS IN THE MARKET....................................................................................19

SWOT ANALYSIS...................................................................................................................................19

10

CONCLUSION.........................................................................................................................................23

11

REFERENCES.........................................................................................................................................24