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Unit Plan

DES2103

PROJECT 2 BRAND MARKETING DUE WEEK 13


AIMS & OBJECTIVES
Demonstrate competent skills in producing items for

KEY POINTS TO CONSIDER WHEN DESIGNING

Research & brainstorm early

appropriate output medium (ie. Print, Web, Film, Press)

Demonstrate an understanding in style management

Start your designs early. Consider your strengths, how can

To efficiently manage time and meet deadlines

you use them to the best of your ability.


Concept development

ASSIGNMENT

Dont rule anything out immediately. Experiment, explore

Look at your corporate brands competitors; where do they

and test your concepts. Be critical and continually question

advertise? Is it effective? Is it relevant? How could you

all aspects and possibilities. Dont forget who your target

improve upon this?

audience is and their likely reaction to the topic/s.


Clarity of Communication

Using your corporate brand (from project 1), choose 3

Convey your message clearly. Keep it simple and to the

appropriate mediums to market your company, products

point. The viewer should be able to navigate and process

and/or services. You must negotiate your mediums with

with ease. Your trying to win them over, so be persuasive.

your tutor. Your mediums could be:

Design Development

- Press - newspaper, magazine, books;

There are always many solutions for the same problem;

- Web - banner adverts, social media, website;

some more convincing than others. Remember your

- Outdoor - billboard, bus station, window display, posters;

objective and pursue every possibility until it is exhausted.

- Tactile - flyer, brochure, loyalty cards, merchandising;

Experiment, review, refine, repeat.

- Film - Television advert.

Get feedback
Ask your peers for their honest and constructive opinion.

Students will use InDesign, Illustrator, Photoshop and

Take your ideas public and record your findings to alter your

Acrobat to design and develop their posters for print.

success.

Students will produce high resolutions PDFs suitable for


print or press production.

REQUIREMENTS
All research, exploration and experimentation,

conceptual and design development must be clearly

documented in your journal. We should be able to see

Students are asked to keep a journal of their notes, drafts,

how your concept and designs have evolved.

mock-ups and developing designs. Sourced information must

Demonstrate clearly that you have considered your

be referenced in alignment with ECU referencing policies*.

target audience and client where applicable, and used

this information in the development of your concept.

A formal rationale must also be submitted.

* http://www.ecu.edu.au/LDS/pdf/refguide.pdf

Your design is to be submitted digitally.

SUBMIT
Week 13 High resolution print ready PDF/s

Journal

DESKTOP PUBLISHING SEMESTER 1, 2015

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