ADV 498: Collaborative Project: Contribute X

Course Outline

ADV 498: Collaborative Project: Contribute X

Module 1
Introductions, scope of class, introducing the collaborative
Lecture/Demo:
● Communicating in Digital Space, importance of teams, review award winning campaigns

Activity:
● Meet with lead faculty (one from WNM and one from ADV), students from both schools. Discuss nature of the
collaboration. Establish guidelines for equal distribution of work. Overview of the course. Review the design briefs
selected for the projects. Brainstorm the nature of the projects, anticipate project results and method of final
presentation.

Assignment
● Post to the class blog an example digital creative that you like. Be prepared to share it the following week in class.

Module 2
Digital Storytelling
Notes
● Tamara Khan from Kiva briefs us on our first real world campaign.

Lecture/Demo:
● Case Study: The digital presidency of Obama

Activity:
● Review subject and goals of the project. Research. Establish production teams and determine project leadership and
production roles. Establish goal for this project. Determine evaluations, guidelines for production schedule and nature of
deliverables. Share examples of design projects.

Assignment
● 10 big ideas for Kiva. Post to the blog before class next week. Be prepared to present to the class. Show us next week
one example of an effective and creative mobile campaign. Post to the class blog.

Module 3
Revisions to Kiva projects as per instructor and peer critique
Notes

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ADV 498: Collaborative Project: Contribute X

● Review brief from Kiva (client)

Lecture/Demo:
● Critique and application of critique to projects

Activity:
● Production teams discuss and develop concept, strategy and implementation. Review with advisor(s) and instructor.
Develop assets.

Assignment
● Find one example of an idea that utilizes technology to communicate in an inventive way. Post to blog.

Module 4
Agencies who are leading the way
Progress Grading
Notes
● Case Study to be determined

Lecture/Demo:
● In-depth look at agencies RG/A, AKQA, W+K… What agencies are looking for in graduates How each agency works in
its own way Review latest work from these agencies

Activity:
● Project One Review: Round 2 refined Kiva Ideas
● Share example of an idea that utilizes technology to communicate in an inventive way.

Assignment
● Project 2: Future Lions Cannes Competition
● 10 big ideas for Future Lions
● Begin executing chosen Kiva idea
● Post something digital to share on the blog.

Module 5
Future Lions Cannes Competition, Round Two

Course Evaluations for Week 5 (Fall/Spring Only)

Lecture/Demo:
● Critique Round One of Future Lions

Activity:
● Advisors (community members) attend Production Team presentations and proposals. Direction of project is confirmed.
Revisions are made to presentations.

Assignment
● Continue building/coding executions for Project One

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ADV 498: Collaborative Project: Contribute X

● Post something digital to share on the blog.

Module 6
Future Lions Cannes Competition, Round Three
Notes
● Case Study to be determined

Lecture/Demo:
● Review latest work

Activity:
● Project Two Review: Round 2 refined ideas
● Project One Review: Check-in
● Share something digital
● Class Lab

Assignment
● 10 big ideas for project Three
● Begin developing executions for chosen Project Two idea
● Continue developing executions for Project One
● Post something to share to the blog.

Module 7
Future Lions Cannes Competition, Round Four

Midterm Grading

Notes
● Case Study to be determined

Lecture/Demo:
● Review latest work

Assignment
● Project Three/Round 2: Revise & refine ideas for next week according to instructor and peer feedback
● Continue developing executions for Project One & Two

Module 8
Project Three Critique
Notes
● Continue developing executions for Project One & Two

Lecture/Demo:
● Project Three Review: Round 2 refined ideas

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ADV 498: Collaborative Project: Contribute X

● Project Two Review: Check-in

● Project One Review: Check-in
● Share something digital
● Class Lab

Activity:
● Project Leadership reviews project and workflow. Deliverables are revised according to logistics and deadlines for
various phases. Continued revisions. Needs for printing and web site development and maintenance are established.

Assignment
● Begin developing prototypes for chosen Project Three idea
● Continue building/coding executions for Project One & Two
● Post something to share to the blog.

Module 9
Project Critique
Notes
● Case Study Number 7 (TBD)

Lecture/Demo:
● Project Three Review: Round 3
● Project Two Review: Check-in
● Project One Review: Check-in
● Share something digital
● Class Lab

Activity:
● Project Teams present states for critique by instructor, advisor(s) and community.
● Project Three Review: Check-in
● Project Two Review: Check-in
● Project One Review: Check-in
● Share something digital
● Class Lab

Assignment
● Continue developing executions for Project One/Two/Three
● Post something to share to the blog.

Module 10
Integrating component parts of the campaigns
Notes
● Case Study (to be determined)

Lecture/Demo:
● Project Development Check-Ins

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ADV 498: Collaborative Project: Contribute X

Activity:
● Revisions presented for further development.
● Project Three Review: Check-in
● Project Two Review: Check-in
● Project One Review: Check-in
● Share something digital
● Class Lab

Assignment
● Continue developing executions for Project One/Two/Three
● Post something to share to the blog.

Module 11
Establishing Unity, Keeping the Big Idea In-Sight

Progress Grading (Spring/Fall Only)

Notes
● Case Study (to be determined)

Lecture/Demo:
● Project Development Check-Ins

Activity:
● Status of final project and components are determined and coordination of final presentations are established.
● Project Three Review: Check-in
● Project Two Review: Check-in
● Project One Review: Check-in
● Share something digital
● Class Lab

Assignment
● Continue building/coding executions for Project One/Two/Three
● Post something to share to the blog.

Module 12
Team Analysis
Notes
● Check-In on team playing effectiveness

Lecture/Demo:
● Project Development Check-Ins

Activity:
● Status of all components are reviewed.

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ADV 498: Collaborative Project: Contribute X

● Project Three Review: Check-in

● Project Two Review: Check-in
● Project One Review: Check-in
● Share something digital
● Class Lab

Assignment
● Continue building/coding executions for Project One/Two/Three
● Final presentation for Project One next week
● Post something to share to the blog.

Module 13
Project One Completion
Notes
● Case Study (to be determined)

Lecture/Demo:
● Final Critique of Project One

Activity:
● Results of media meetings are discussed. Final Project Presentation is established. Critique and coordinate with
instructor and advisor(s).
● Final Presentation: Project One
● Project Three Review: Check-in
● Project Two Review: Check-in
● Share something digital
● Class Lab

Assignment
● Continue building/coding executions for Project Two/Three
● Final presentation for Project Two next week
● Post something to share to the blog.

Module 14
Project Two Completion

End of Semester Course Evaluations

Lecture/Demo:
● Final Critique of Project Two

Activity:
● Practice Presentation for Final Project Presentation.
● End of Semester Course Evaluations
● Final Presentation: Project Two

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ADV 498: Collaborative Project: Contribute X

● Project Three Review: Check-in

● Share something digital
● Class Lab

Module 15
Project Three Completion

Final Grading

Notes
● Case Study (to be determined)

Lecture/Demo:
● Final Presentation of Project Three

Activity:
● Final Presentation of deliverables. Submitting projects to the competitions.

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