Professional Documents
Culture Documents
Liberty Mutual Research Institute for Safety, 71 Frankland Road, Hopkinton, MA 01748, USA
Department of Industrial Engineering, Tsinghua University, Beijing, China
c
Department of Psychology, Portland State University, Portland, OR, USA
b
a r t i c l e
i n f o
Article history:
Received 18 May 2010
Received in revised form 20 October 2010
Accepted 8 November 2010
Keywords:
Chinese drivers
Seatbelt use
a b s t r a c t
In the current study, research was conducted in ve cities in China to examine seatbelt use and to explore
Chinese drivers attitudes toward using seatbelts. Multiple data collection methods consisted of 35 initial
semi-structured interviews to create questions for an in-person survey and 500 driver observations that
included administering the in-person survey. Questions explored were why Chinese drivers use or do not
use seatbelts and what they think would be the best interventions to increase the rate of seatbelt use in
Chinese drivers. The relationships between various personal characteristics and seatbelt use rates were
investigated. Also examined were the relationships between seatbelt use (both objective observation
and subjective self-reported use) and self-reported car crashes and trafc violations. This study provides
insight into the attitudes of Chinese drivers on seatbelt use and potential interventions.
2010 Elsevier Ltd. All rights reserved.
1. Introduction
1.1. Why research seatbelt use in China?
China is not only the largest developing country, but it is classied as the largest country overall by population with over 1.3
billion people (The World Bank, 2010). Along with the increase in
population and development in China has come a growth in the
demand for motor vehicles. The nations sales of passenger cars,
buses and trucks have increased dramatically from over 5 million
in 2004, to over 8 million in 2007, and to 13.6 million in 2009
(CAAM, 2010), making China the worlds largest market for motor
vehicles. During the 1990s, motor vehicle production tripled in
China (Zhou et al., 2003), and in 2009, China became the worlds
largest manufacturer, as well as consumer, of automobiles, achieving 23% of the worldwide production of motor vehicles (ACEA,
2010).
With so many vehicles on the roads, the trafc fatality number in China climbed to 109,381 people in 2003, with that being
the highest number in any country (CRTAS, 2003), accounting for
roughly 20% of the total trafc fatalities in the entire world that
year. The number of trafc fatalities in China increased by 95%
between 1985 and 2005, with 3.9 deaths per 100,000 people in
1985 to 7.6 deaths per 100,000 people in 2005 (Hu et al., 2008),
and it is predicted that deaths as a result of trafc accidents will
Corresponding author. Tel.: +1 508 497 0208; fax: +1 508 435 0482.
E-mail address: Yueng-hsiang.Huang@Libertymutual.com (Y.-H. Huang).
0001-4575/$ see front matter 2010 Elsevier Ltd. All rights reserved.
doi:10.1016/j.aap.2010.11.009
890
2010). The rates in other developed countries are 90% or more (Eby
et al., 2000, 2002; Eby and Vivoda, 2003; European Transport Safety
Council, 1996; Filde et al., 2004; Transport Canada, 2000; Vivoda
et al., 2004; Wells et al., 2002).
Recently, several studies started exploring seatbelt use in China
and showed that the seatbelt use rate varied widely between 7%
and 65% (Fleiter et al., 2009; Passmore and Ozanne-Smith, 2006;
Routley et al., 2008; Stevenson et al., 2007; Zhang et al., 2006). For
example, one observational study conducted in Beijing, in which
approximately 2300 drivers were observed, indicated the average
use rate was 63.6% (Zhang et al., 2006). Routley et al. (2008) found
the rate of wearing seatbelts was 49.9% in Nanjing and 47.4% in
Zhoushan for drivers, 9.1% in Nanjing and 1.0% in Zhoushan for front
seat passengers, and 0.5% in Nanjing and 0.2% in Zhoushan for rear
passengers. Another study from Routley et al. (2009) also found
that 31.7% of taxi drivers (results from roadside observation) and
20.4% (in-taxi observation) in Nanjing use seatbelts. A smaller study
observing 235 taxi drivers in Beijing in 2004 revealed that only
7.7% were correctly wearing a belt (Passmore and Ozanne-Smith,
2006). This wide variation makes it difcult to have a relatively
clear understanding of the nationwide seatbelt use situation. One
limitation of these prior studies is that all the cities examined (Beijing, Nanjing, Guangzhou, Nanning, and Zhoushan) are very large
cities. It is obvious that more research is needed to explore the issue
of safety belt use in China (Zhang et al., 2006).
A few studies have provided information on the design of
interventions for developing and low-income countries for improving road safety (e.g., Forjuoh, 2003; Forjuoh and Li, 1996). One
study in particular (i.e., Stevenson et al., 2007) involved a seatbelt intervention project in China which included three sections:
health promotion (e.g., running television ads), training program
(e.g., conducting train-the-trainer programs), and law enforcement
improvement (e.g., better execution of the laws by police). After
spending 3 million RMB (approximately 400K US dollars) for the
project, the authors reported that, although there was a signicant
increase in the prevalence of seatbelt use in the intervention city
(Guangzhou) compared to the control city (Nanning), the prevalence of seatbelt use in the intervention city remains low (62%)
when compared to other highly motorized countries (e.g., 83% in
the US and 95% in Australia). It was reported by the project investigators that the level of change was not as originally expected.
drivers use or do not use seatbelts and what they think would be
the best interventions to improve seatbelt use for Chinese drivers.
Recruitment of participants included drivers working or studying
at universities and personal contacts. Participants were licensed
drivers with at least 12 months of active driving experience. An
incentive was provided (40RMB = 5 US dollars) for participation. Fifteen interviews were conducted in Beijing with an additional ve
interviews in each of the four other cities. Informed consent was
obtained. Interviews were conducted at a location convenient for
participants. The interviews lasted approximately 30 min. Facilitators asked four open-ended questions to collect data regarding the
project purposes. The questions focused on their opinions about:
driving situations in which they would/would not be likely to wear
a seatbelt, why Chinese drivers wear seatbelts, why Chinese drivers
do not wear seatbelts, and what would be the best interventions to
increase seatbelt use. Notes were taken during the interviews and
transcribed. Comments in reaction to the open-ended questions
were content analyzed by three members of the project team. Categories were rst created by one project member and two other
members sorted participants responses into each category independently. Any discrepancies were discussed among the project
team until consensus was reached. The interview results were used
to create a survey questionnaire.
2.2. Direct observation and survey of drivers in gas stations
2.2.1. Survey measures
The survey included three parts: (1) attitudes toward seatbelt
use, self-report of seatbelt use, (2) personal characteristics and
demographic variables, including age, gender, education, years of
driving, annual driving distance, size of residence city, driver type
(professional/non-professional), and (3) self-report of crashes and
of trafc violations in the prior year. The primary part of the survey included questions exploring drivers attitudes toward seatbelt
use, whether or not they generally wear a seatbelt, opinions on why
Chinese drivers use or do not use seatbelts, and potential intervention suggestions for increasing the rate of seatbelt use in China (see
Appendix A). Ten cognitive interviews were conducted to clarify
survey items. The nal draft of the survey questions was pilottested with ten drivers recruited at a gas station. The pilot test
demonstrated the feasibility of recruiting participants and conducting surveys at gas stations.
We believe that the survey items used in this study sampled
the content of what we wanted to measure. Content validity refers
to the degree to which a measure covers the range of meanings
included within the concept (Babbie, 1995). Content validity is
assessed by subject matter experts (SMEs) in the area the test covers. The SMEs render an opinion regarding the degree of content
validity manifested in the test (Muchinsky, 1997). Our survey items
were developed based on the results of interviews with SMEs, and
the initial survey questions were reviewed, revised, and pilot tested
by actual Chinese drivers. We assume this questionnaire achieves
content validity.
2.2.2. Procedure
Data were collected at two gas stations in each of the ve cities.
Project staff observed the rst arriving car as it entered the station
and noted seatbelt use by the driver. The staff then approached the
driver at the pump to recruit him/her for the survey. If the driver
declined, the staff went back to the entrance to observe the next car.
Participants agreeing to the survey were asked to park their car in a
nearby parking space. A verbal consent statement was given to the
participants. It took approximately 10 min to complete the survey.
An incentive was provided to all the survey participants (40RMB = 5
US dollars for participation). Once the survey process was completed, the project staff returned to the gas station entrance and
891
observed the next car to arrive. This method has been previously
utilized in Wells et al. (2002). Surveys were conducted with drivers
until 50 drivers participated from each gas station. Response rates
ranged from 79% to 83%. The total number of survey participants
was 500 (50 participants for each of the 2 gas stations per city, with
a total of 100 participants for each of the ve cities).
3. Results
3.1. In-depth semi-structured interviews with subject matter
experts
Thirty-ve in-depth semi-structured interviews were conducted with subject matter experts in ve cities in China to explore
Chinese drivers attitudes toward and the perceived important factors which may relate to seatbelt use. The interview results were
used to develop a questionnaire (see Appendix A).
3.2. Participants involved in direct observation and survey in gas
stations
3.2.1. Observed seatbelt use rates in multiple cities
The average observed seatbelt use rate when drivers entered
the gas stations was 36.2% for these 500 drivers. The use rates for
the ve study cities (from large to small in population) were 47% in
Beijing, 23% in Tianjin, 41% in Yantai, 47% in Changzhi, and 23% in
Pingyi.
3.2.2. Survey results
3.2.2.1. Demographic information. Among the participants, 84%
(n = 420) were male drivers, the average age was 36.81 years, the
average driving distance was 32,613 KM per year, and the average amount of driving experience was 9.86 years. Regarding the
highest level of education attained, the largest percentage of participants graduated from high school (43.4%). Professional drivers
comprised 22.8% (n = 114) of the drivers in the sample. FortyTable 1
Descriptive information of survey participants.
Gender
Education level
No education (0.4%, n = 2)
Elementary (3.0%, n = 15)
Middle school (24.6%, n = 123)
High school (43.4%, n = 217)
College (26.6%, n = 133)
Graduate school (2%, n = 10)
Professional drivers
Speeding (n = 148)
Parking (n = 108)
Run red light (n = 80)
Make a turn illegally (n = 61)
Change lane illegally (n = 57)
Drink and drive (n = 21)
Tailgating (n = 11)
Others (n = 2)
Note: N = 500.
892
Table 2
Intercorrelations among study variables.
Variables
1. Age
2. Gender
3. Education
4. Years of driving
5. Annual driving distance
6. Size of residence cities
7. Professional driver
8. Attitude toward seatbelt use
9. Drivers self-reported seatbelt use
10. Observed seatbelt use
11. Self-reported crash prior year
12. Self-reported trafc violations
.03
.05
.16**
**
.62
.03
.23**
.26**
**
.09 18
.24**
.09
.06
.14**
.07
.03
10
.03
.22**
.21**
.24**
.36**
.00
.01
.08
.06
.10*
.08
.01
.04
.08
.06
.16**
.03
.04
.13**
.14**
.31**
.05
.09*
.15**
.08
.08
.07
.06
.25**
.62**
11
08
.03
.03
.08
.02
.07
.09*
.09*
.10*
.06
.06
.02
.14**
.03
.03
.01
.04
.22**
.30**
.14**
.24**
Note: Male was coded as 1 and female was coded as 0. Professional driver was coded as 1, and not a professional driver was coded as 0. Observed wearing seatbelt was coded
as 1 and not using seatbelt was coded as 0. Report having crash in the prior year was coded as 1 and no crash was coded as 0. For all the other variables, the higher numbers
represent higher levels of the factors (i.e., older, higher level of education, more years of driving, greater annual driving distance, and live in larger cities).
*
Correlation is signicant at alpha < 0.05, two-tailed.
**
Correlation is signicant at alpha < 0.01, two-tailed.
passengers, and 1.13% (SD = 7.20) for back seat passengers. Three
questions asked the participants to estimate their own percentages
of time wearing seatbelts. The results showed that, in general, as the
driver of the car, they estimated that they wore a seatbelt 63.05%
(SD = 37.40) of the time, 14.83% of the time as the front seat passenger (SD = 27.81), and 0.82% of the time as a back seat passenger
(SD = 6.60). One question asked, If there are kids in your car, where
do they usually sit? Fifty-one participants (10.2%) reported front
seat, 340 (68.0%) reported back seat, and 109 (21.8%) reported
no consistency. Another item asked the participants, If there are
kids in your car, do they wear seatbelts in general? Participants
who reported no comprised 76.8% (n = 383) of the sample. Among
the 23.2% (n = 116) of participants who said yes, the average was
65.99% (SD = 32.22) of the time.
Table 3
Participants evaluation of various driving situations and the likelihood that they will use a seatbelt, using >, < or = to compare the likelihood in each situation. A
comparison of how much more (>), less (<) or equal to (=) they are to use a seatbelt under one condition (Situation A) than the other (Situation B). > indicates that the
seatbelt use rate of the prior factor is higher than the one after, and < indicates that the seatbelt use rate of the prior factor is less than the one after.
Participants likelihood of using a seatbelt in Situation 1 compared to Situation 2
Response 1
A>B
Response 2
A=B
Response 3
A<B
2
Responses 1
versus 2
2
Responses 2
versus 3
2
Responses 3
versus 1
435 (87.0%)
41 (8.2%)
24 (4.8%)
326.13*
4.45*
368.02*
70 (14.0%)
183 (36.6%)
191 (38.2%)
263 (52.6%)
232 (46.4%)
54 (10.8%)
56.10*
14.35*
3.97*
137.80*
86.90*
70.22*
196 (39.2%)
17 (3.4%)
264 (52.8%)
286 (57.2%)
40 (8.0%)
196 (39.2%)
10.05*
238.82*
165.05*
16.81*
103.12*
150.43*
32 (6.4%)
420 (84.0%)
48 (9.6%)
333.06*
295.69*
3.20
63 (12.6%)
24 (4.8%)
376 (75.2%)
466 (93.2%)
61 (12.2%)
10 (2.0%)
223.16
398.70*
227.06
436.84*
0.03
5.76*
41(8.2%)
399 (79.8%)
60 (12.0%)
291.28*
250.37*
3.57
22 (4.4%)
452 (90.4%)
26 (5.2%)
390.08*
379.66*
0.33
331 (66.2%)
168 (33.6%)
1 (0.2%)
53.24*
165.02*
328.01*
334 (66.8%)
161(32.2%)
5 (1.0%)
60.46*
146.60*
319.30*
118 (23.6%)
382 (76.4%)
0 (0%)
139.39*
382.00*
118.00*
Bold values indicate the most chosen response for each question.
*
p < .05.
893
Table 4
Chinese drivers attitudes toward seat belt use.
Participants responses to the request to choose the
three most important reasons why Chinese drivers
wear seatbelts (a total of 1500 possible counts)
Note: N = 500.
Table 5
Regression effects on drivers self-reported percentage of time wearing seatbelts.
Independent variable
Beta
p-value
Age
Gender
Education level
Years of driving
Annual driving distance (KM)
Residence city size
Professional driver or not
Attitude toward seatbelt use
.11
.04
.16**
.03
.02
.09*
.21**
.31**
.05
.32
.00**
.57
.74
.03*
.00**
.00**
R2
.17
Note: Male was coded as 1 and female was coded as 0. Professional driver was coded
as 1, and not a professional driver was coded as 0. For all the other variables, the
higher numbers represent higher levels of the factors (i.e., older, higher level of
education, more years of driving, greater annual driving distance, and live in larger
cities).
*
p < .05.
**
p < .01.
894
Table 6
Regression effects on observed seatbelt use of participants.
Independent variable
SE
Wald
Exp(B)
Age
Gender
Education level
Years of driving
Annual driving distance (KM)
Residence city size
Professional driver or not
Attitude toward seatbelt use
Constant
.034*
.113
.306*
.037
.000
.076
.094
1.31**
.897
.016
.278
.306
.122
.000
.071
.270
.275
1.555
4.68
.16
6.25
3.8
1.03
1.14
.12
22.54
33.31
1.034
.894
1.358
.963
1.000
1.079
1.098
3.698
.000
Upper
1.00
.52
1.07
.93
1.00
.94
.65
2.16
1.06
1.54
1.73
1.00
1.00
1.24
1.87
6.34
Note: Male was coded as 1 and female was coded as 0. Professional driver was coded as 1, and not a professional driver was coded as 0. For all the other variables, the higher
numbers represent higher levels of the factors (i.e., older, higher level of education, more years of driving, greater annual driving distance, and live in larger cities).
*
p < .05.
**
p < .01.
of our study on seatbelt use rates were consistent with and similar
to prior studies.
According to the participants, only 68% of children sit in the back
seats (recommended in Western societies) and 76.8% of children do
not wear seatbelts. Since the use of seatbelts signicantly decreases
vehicle accident injuries, and with the results of the current study
showing the high crash rates and trafc violations in China, it is very
important for future studies to identify ways to improve the use of
seatbelts for both drivers and passengers in China and, potentially,
for other developing countries with low levels of seatbelt use.
Our results also showed that, for Chinese drivers, the use of seatbelts may vary in different situations. For example, people reported
being more likely to wear seatbelts when driving on highways than
urban roads or countryside roads and when driving for a long distance than for a short distance. These indicators suggest that drivers
in China not only have low levels of seatbelt use, but that those who
do wear seatbelts may not make a regular habit of doing so and may
use personal judgments to determine when they need to use a seatbelt. This shows that not only is there a need to increase the seatbelt
use rate for drivers, but efforts are also needed to increase the consistency and the habit for Chinese drivers to wear seatbelts across
all driving situations.
The results of the study provide some insights into Chinese
drivers attitudes toward seatbelt use and suggested best interventions for increasing their use. Drivers reported the number
one reason why they wear seatbelts was because it is safer,
although this reason was chosen by less than one third of the drivers
(30.4%). This indicates that efforts are needed in increasing drivers
understanding of how important it is to wear seatbelts. This was
tied/linked to the number one best intervention chosen by participants, which was health promotion (e.g., running television ads).
General public education on the importance of wearing seatbelts
may be the most pressing need for improving seatbelt use in China.
This may have an impact not only for drivers, but also for all the
passengers, including children. Increasing awareness and improving peoples attitudes and perceptions toward seatbelt use in China
is critical.
According to the drivers manual published by the Ministry of
Public Security of the Peoples Republic of China (2010), drivers will
not pass the licensing test if they are not correctly wearing seatbelts
during the test. By law, drivers and passengers of motor vehicles are required to properly wear seatbelts (The Central Peoples
Government of the Peoples Republic of China, 2010). However, the
results of the current study illustrated the reality of low seatbelt
use rates in China.
Chinese drivers mainly receive information about the safety
benets of seatbelts and general trafc safety when they attend
driver education and license testing. Huang et al. (2006), during
focus groups with dual-country drivers, found that the training/licensing process in China seems to be more strict compared
to the US. People must attend more training classes before applying for driving licenses; however, people may not have enough real
road experience in China when they pass the driving tests. This may
be due to the situation that most people learn how to drive at driving school within isolated training areas and take the driving tests
in the same school. Some schools focus mainly on teaching students
how to pass the test instead of how to drive safely on the real road.
A study by Zhang et al. (2006) explored driver differences and
similarities between China and the US and suggested that Chinese
drivers concentrate more on driving skills and capabilities, whereas
US drivers concentrate more on practical safe driving measures.
Their study results also showed that in China, the safety belt use
ratio was about 64% in Beijing, use of running lights was nearly
zero during rainy and snowy weather, use of headlights after sunset
was substantially delayed, and only about 40% of drivers used turn
signals to indicate their intention to change lanes. These unsafe
behaviors may show that Chinese drivers do not have accurate safe
driving knowledge.
The second most chosen reason why Chinese drivers wear seatbelts, to avoid penalty, is consistent with the suggestions on the
reported best interventions of law enforcement improvement
and increase the penalty for not wearing a seatbelt. It suggests
that improving law enforcement of seatbelt use and increasing
the penalty for not complying with the law might be appropriate
approaches for increasing the behavior of seatbelt use. According
to a National Safety Council report, the rate of seatbelt use in the
United States rose from 69% in 1998 to 83% in 2008, and much of
that rise is attributed to the enactment of seatbelt laws in 49 states,
with seatbelt use being 10% higher in states with primary enforcement (National Safety Council, 2010). The top two reported reasons
for why Chinese drivers do not wear seatbelts, too much trouble
and uncomfortable, may suggest a need to improve the comfort of
the actual seatbelt system. Anthropometry may be used to examine whether the current seatbelts used in China are appropriate
for Chinese drivers or passengers body size. Efforts may include
designing a more comfortable, easy-to-use seatbelt system for Chinese drivers. It may also be a matter of conveying to drivers the
increased level of safety offered by seatbelts as a way to decrease
the perception of seatbelts being too much trouble to wear. If
people are made aware of the risks of not wearing seatbelts, they
may be more willing to ignore the discomfort.
Our results also showed that several personal and demographic
characteristics other than attitudes are correlated to seatbelt use
rates in China. By combining both observation and self-reported
data, the study results (see Table 2 for univariate analyses and
Tables 5 and 6 for multivariate analyses) provide some evidence
that being an older driver, being a female, having a higher education
level (which may be a potential factor for socioeconomic status),
living in larger cities, and being a professional driver, as well as having a better attitude toward the importance of wearing seatbelts,
were correlated with greater seatbelt use, although no signicant
relationships were found between years of driving, annual driving
distance, and the use of seatbelts. The results are similar to those
in prior studies conducted in various countries (e.g., Bendak, 2005;
Li et al., 2006; Lund, 1986; Reinfurt et al., 1996; Wells et al., 2002).
These data can be used to answer the question Who should be
in the targeted group when conducting seatbelt interventions in
China? Without further information, we are not able to provide
actual reasons why people with certain characteristics have better
or worse seatbelt use rates. The results of the study, however, suggest that there may be a need to target people with specic personal
characteristics when conducting seatbelt interventions in China.
Personal characteristics are important components of particular
theories that can be utilized to increase the use of seatbelts among
895
896
showed that Chinese drivers reported that for some specic situations (e.g., driving on highways, urban roads or countryside roads),
their likelihood of using seatbelts were varied.
In conclusion, this study employed multiple data collection
methods (i.e., semi-structured interviews, observation, in-person
surveys) to explore seatbelt use in ve cities in China. This study
suggests the probability of extremely low use of seatbelts for
drivers, passengers, and children in China, corresponding with
what we anticipated, and provides insight into the attitudes of
Chinese drivers on seatbelt use and potential interventions.
Appendix A. Survey Questions
Q1. Based on your observation and estimation, what is the percentage rate of seatbelt use for the following people)
1.1 general drivers of the car (%)
1.2 the front seat passenger (%)
1.3 the back seat passenger (%)
Q2. In general, what percentage of the time (%) is it that you will wear a seatbelt in the following situations?
2.1 you as the driver of the car (%)
2.2 you as the front seat passenger (%)
2.3 you as the back seat passenger (%)
Q3. If there are kids in your car, where do they usually sit?
front seat;
Q4. If there are kids in your car, do they wear seatbelts in general?
back seat;
Yes:
no consistency
% of the time or
No
897
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