Discriminant

Analysis Case Processing Summary

Unweighted Cases

Valid
Excluded

Missing or out-of-range group

codes
At least one missing
discriminating variable

Percent
150

100,0

,0

,0

,0

,0

150

100,0

Both missing or out-of-range

group codes and at least one
missing discriminating variable
Total
Total

Group Statistics
PEMBACA

Mean

Std. Deviation

Valid N (listwise)
Unweighted

LOYAL

TIDAK LOYAL

Weighted

LAYOUT

5,9450

2,05543

80

80,000

UKURAN_HURUF

7,3775

1,73716

80

80,000

CAKUPAN_BERITA

6,0187

2,16527

80

80,000

AKTUALITAS_BERITA

6,8650

1,97728

80

80,000

ISUE

7,3175

1,12360

80

80,000

KOLOM_ANALISIS

6,2125

2,12718

80

80,000

KELENGKAPAN_BERITA

6,5300

2,09015

80

80,000

FREKUENSI_IKLAN

6,2825

2,11677

80

80,000

FREKUENSI_TERBIT

5,7637

2,46614

80

80,000

KUALITAS_CETAKAN

7,2950

1,95907

80

80,000

HARGA

6,6537

2,46129

80

80,000

LAYOUT

5,3486

1,88593

70

70,000

UKURAN_HURUF

7,2371

2,11750

70

70,000

CAKUPAN_BERITA

6,2886

2,11184

70

70,000

AKTUALITAS_BERITA

6,0314

1,99786

70

70,000

ISUE

7,9600

,86785

70

70,000

KOLOM_ANALISIS

5,9457

2,15243

70

70,000

KELENGKAPAN_BERITA

7,7371

1,87572

70

70,000

FREKUENSI_IKLAN

6,5614

2,49494

70

70,000

FREKUENSI_TERBIT

5,9686

2,01692

70

70,000

KUALITAS_CETAKAN

6,8057

2,12970

70

70,000

HARGA

6,3629

2,00847

70

70,000

Total

LAYOUT

5,6667

1,99404

150

150,000

UKURAN_HURUF

7,3120

1,91868

150

150,000

CAKUPAN_BERITA

6,1447

2,13760

150

150,000

AKTUALITAS_BERITA

6,4760

2,02371

150

150,000

ISUE

7,6173

1,05905

150

150,000

KOLOM_ANALISIS

6,0880

2,13598

150

150,000

KELENGKAPAN_BERITA

7,0933

2,07622

150

150,000

FREKUENSI_IKLAN

6,4127

2,29734

150

150,000

FREKUENSI_TERBIT

5,8593

2,26251

150

150,000

KUALITAS_CETAKAN

7,0667

2,04823

150

150,000

HARGA

6,5180

2,25859

150

150,000

Tests of Equality of Group Means

Wilks' Lambda

df1

df2

Sig.

LAYOUT

,978

3,394

148

,067

UKURAN_HURUF

,999

,199

148

,656

CAKUPAN_BERITA

,996

,593

148

,442

AKTUALITAS_BERITA

,957

6,571

148

,011

ISUE

,908

15,035

148

,000

KOLOM_ANALISIS

,996

,581

148

,447

KELENGKAPAN_BERITA

,915

13,696

148

,000

FREKUENSI_IKLAN

,996

,549

148

,460

FREKUENSI_TERBIT

,998

,305

148

,582

KUALITAS_CETAKAN

,986

2,147

148

,145

HARGA

,996

,618

148

,433

Analysis 1
Stepwise Statistics
Variables in the Analysis
Step

Tolerance

Sig. of F to

Min. D

Remove

Squared

ISUE

1,000

,000

ISUE

,945

,004

Between Groups

,367 LOYAL and

TIDAK LOYAL

KELENGKAPAN_BERITA

,945

,007

,403 LOYAL and

TIDAK LOYAL

ISUE

,944

,004

,562 LOYAL and

TIDAK LOYAL

KELENGKAPAN_BERITA

,944

,007

,601 LOYAL and

TIDAK LOYAL

AKTUALITAS_BERITA

,998

,011

,624 LOYAL and

TIDAK LOYAL

Variables Entered/Removeda,b,c,d
Step

Entered

Min. D Squared
Statistic

Between

Exact F

Groups
1
2
3

ISUE

,403

KELENGKAPAN_B

,624

ERITA
AKTUALITAS_BER

,834

ITA

Statistic

LOYAL and
TIDAK LOYAL

Sig.

148,000

,000

11,565

147,000

2,164E-005

10,241

146,000

3,676E-006

TIDAK LOYAL
TIDAK LOYAL

df2

15,035

LOYAL and
LOYAL and

df1

At each step, the variable that maximizes the Mahalanobis distance between the two closest groups is entered.
a. Maximum number of steps is 22.
b. Maximum significance of F to enter is .05.
c. Minimum significance of F to remove is .10.
d. F level, tolerance, or VIN insufficient for further computation.

Wilks' Lambda
Step

Number of

Lambda

df1

df2

df3

Exact F

Variables

Statistic

df1

df2

Sig.

,908

148

15,035

148,000

,000

,864

148

11,565

147,000

,000

,826

148

10,241

146,000

,000

Summary of Canonical Discriminant Functions

Eigenvalues
Function

Eigenvalue

% of Variance

Cumulative %

Canonical
Correlation

,210

100,0

100,0

,417

a. First 1 canonical discriminant functions were used in the analysis.

Wilks' Lambda
Test of Function(s)
1

Wilks' Lambda
,826

Chi-square
27,977

df

Sig.
3

,000

Standardized Canonical Discriminant

Function Coefficients
Function
1
AKTUALITAS_BERITA

-,503

ISUE

,587

KELENGKAPAN_BERITA

,544

Structure Matrix
Function
1
ISUE

,695

KELENGKAPAN_BERITA

,663

AKTUALITAS_BERITA

-,459

,111

FREKUENSI_TERBIT
HARGA

,106
a

CAKUPAN_BERITA
UKURAN_HURUF

-,076

-,067

KUALITAS_CETAKAN
LAYOUT

-,067

,048

FREKUENSI_IKLAN
KOLOM_ANALISIS

,027

,003

Pooled within-groups correlations between discriminating variables

and standardized canonical discriminant functions
Variables ordered by absolute size of correlation within function.
a. This variable not used in the analysis.

Functions at Group Centroids

PEMBACA

Function
1

LOYAL
TIDAK LOYAL
Unstandardized canonical
discriminant functions
evaluated at group means

-,426
,487

Classification Statistics
Classification Processing Summary
Processed

150

Excluded

Missing or out-of-range group

codes
At least one missing

discriminating variable
Used in Output

150

Prior Probabilities for Groups

PEMBACA

Prior

Cases Used in Analysis

Unweighted

Weighted

LOYAL

,500

80

80,000

TIDAK LOYAL

,500

70

70,000

1,000

150

150,000

Total

Classification Function Coefficients

PEMBACA
LOYAL

TIDAK LOYAL

AKTUALITAS_BERITA

1,574

1,343

ISUE

6,649

7,179

,795

1,045

-33,021

-37,358

KELENGKAPAN_BERITA
(Constant)
Fisher's linear discriminant functions

Classification Resultsa,c
Predicted Group Membership
PEMBACA
Original

Count

Cross-validated

Count

LOYAL

Total

TIDAK LOYAL

LOYAL

52

28

80

TIDAK LOYAL

17

53

70

LOYAL

65,0

35,0

100,0

TIDAK LOYAL

24,3

75,7

100,0

LOYAL

51

29

80

TIDAK LOYAL

20

50

70

LOYAL

63,8

36,3

100,0

TIDAK LOYAL

28,6

71,4

100,0

a. 70,0% of original grouped cases correctly classified.

b. Cross validation is done only for those cases in the analysis. In cross validation, each case is classified
by the functions derived from all cases other than that case.
c. 67,3% of cross-validated grouped cases correctly classified.