The Neuroscience Of Storytelling (For Presentations)

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The Neuroscience Of Storytelling (For Presentations)

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Ethos3 | Presentation Design and Training (89 SlideShares)

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Published on Feb 19, 2015

Because stories engage up to 7 areas of the human brain, stories are more memorable than facts or stats. To deliver impactful presentations, tell stories that
will resonate with your audience.
Published in: Presentations & Public Speaking

Transcript
1. :t: ~:IJ: <:JT; 3 W l= {NU 1* I 3 5 I 0'= {l. |,NlI. FOR PRESENTATIONS YL| J|LR RALILN FACTS AND FIGURES ACTIVATE 2 REGIONS OF YOUR
BRAIN. BROCA'S AREA AREA LANGUAGE GOMPREHENSION Y@LlJ| LR LRALILN STORIES CAN ACTIVATE 7 I REGIONS OF YOUR BRAIN. I EACH
REGION IS TRIGGERED BY A SPECIFIC SENSE DESCRIBED IN THE STORY. SENSORY CORTEX & CEREBELLUM BROCA'S LANGUAGE
PROCESSING OLFACTORY CORTEX SGENTS WERNICKE'S AREA AUDITORY CORTEX SGUNDG LANGUAGE COMPREHENSION VISUAL CORTEX
COLORS 82 SHAPES STORIES TRIGGER EMOTIONAL RESPONSES. EMOTIONS, NOT LOGIC, DRIVE MOST CONSUMER DECISIONS. LH. |@W "L| @
"LFIEILIL "L| @LRL| |E IQLULRLILNQ YUR PRESENTATIN AVIIID IIIIMPLEX 91 , CONNECT CREATE AN EMOTIONALLY TO ENJOYABLE
AUDIENCE. EXPERIENCE. ADD MEANING ACTIVATE MORE FOR THE AREAS OF AUDIENCE. THE BRAIN. lMP! l}l'i"| H. PRi#WlL. INN Lmmgir IL:1rLI=
~LI:3 i| @I_IAY R
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