Negocios PROMÉXICO Jun-2015

Guest Opinion
Special Report
FEMIA
Achieving future goals
Mexicos Aerospace
Clusters
Negocios
para
exportadores
VI - 2015
MEXICAN AEROSPACE INDUSTRY

A booming innovation driver
exico offers significant strengths

and competitive advantages
that must be leveraged more effectively to promote greater, sustained, and
sustainable economic growth. Through infrastructure development, innovative public
policies, and the transformational reforms
that have been passed, our country can
achieve its true potential and consolidate
its position as an emerging nation.
This is clearly depicted by the Mexican
aerospace industry, which is now experiencing rapid growth.
Just ten years ago, only 61 companies
were engaged in this sector. Today, there are
300, employing more than 45,000 highlyskilled Mexican workers. In the same period,
total Foreign Direct Investment in the sector
has reached almost 1.8 billion dollars.
Mexico is one of the worlds leading

suppliers of aeronautical parts and components. In 2014, export sales in the aerospace sector surpassed 6.3 billion dollars,
achieving year-on-year growth of 20% over
the past decade.
This outstanding performance is indicative of the quality and vibrancy of the industry. I am confident that, with the talent
and dedication of the Mexican people, we
will continue to make gains in this high-end
industry to quickly become one of the leading manufacturing and maintenance centers
in the world.
This publication provides the reader
with valuable information and cutting-edge
content on the present and future development of this high value-added productive
industry.
Enrique Pea Nieto

President of the United Mexican States
Table of Contents April 2015

Special Report
Guest Opinion
18
38
48
FAMEX 2015
An event where business flies
Mexicos Aerospace
Clusters
FEMIA
Interview with Benito Gritzewsky Kriger
Cover Feature
The Mexican Aerospace

Industry: Panorama of a
growing strategic sector
By Ricardo Carrasco
photo
archive
11
From
ProMxico
08
07
Mexicos Partner
30
21
25
Airbus Group in
Latin America
32
Safran
Interview with Daniel Parfait
28
Deltaplast Mxico
34
Interview with Gerard Didienne
36
Briefs
SIASA Air
16
Interview with Juan Antonio Teodoro

Mndez
A&P Solutions
Interview with Mnica Rivera Crdenas
Peasa Autopartes
Interview with Ricardo Navarrete
figures
Guest Opinion
Interview with Felipe Briones Soto
AISG
46
51
UNAQ
53
Open skies agreements
Interview with Jorge Gutirrez de Velasco Rodrguez
By Antonio Cervantes Acosta
56
IPN
Interview with scar Roberto Guzmn Caso
The Lifestyle
The Complete Guide

to the Mexican Way of Life
ProMxico
Francisco N. Gonzlez Daz
CEO
Karla Mawcinitt Bueno
Communication and Image
General Coordinator
Felipe Gmez Antnez
Director of Publications and Content
felipe.gomez@promexico.gob.mx
courtesy of embajada de
mxico en francia
Jorge Arturo Morales Becerra Contreras

Editorial coordination
jorge.morales@promexico.gob.mx
59
Advertising
negocios@promexico.gob.mx
61
Haute
couture
in the air
photo
photo
to its feet before

mexican talent
archive
Paris rises
Cover Photo
Archive
Editorial Council
consejo editorial
Ildefonso Guajardo Villarreal
Francisco de Rosenzweig Mendialdua
Enrique Jacob Rocha
High-flying
menus
Embajador Alfonso de Maria y Campos Castell

Luis Miguel Pando Leyva
Francisco Javier Mndez Aguiaga
Great chefs in the

worlds airlines
Rodolfo Balmaceda
Guillermo Wolf
Jaime Zabludovsky
Gabriela de la Riva
Adolfo Laborde Carranco
Silvia Nez Garca
Mara Cristina Rosas Gonzlez
archive
Ulises Granados Quiroz
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ISSN: 2007-1795.
66
64
Live it to
believe it
By Mexico Tourism Board
archive
Quertaro
photo
photo courtesy of mexico tourism board
photo
62
Karla I. Mawcinitt Bueno
The most
sustainable
airport
in the world
Negocios ProMxico ao 8, nmero VI, 8 de junio de 2015, se imprimi un tiraje de 8,000 ejemplares. Impresa por Ca. Impresora El Universal, S.A. de C.V. Las opiniones
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when stated otherwise. Although this magazine verifies all the information printed on its pages, it will not accept responsibility derived from any omissions, inaccuracies or
mistakes. June 2015.
Download the PDF version and read the interactive edition of
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Negocios ProMxico at negocios.promexico.gob.mx.
Its sale and commercial distribution are forbidden.
From
promxico
Para exportadores
Mxico y la industria
aeroespacial
una realidad ms all de las
proyecciones
Por Luis Ernesto Gonzlez Rojas y Marianela Prez Fras Ortega
74
breveS
Premio Nacional de
Tecnologa e Innovacin
Impulso al valor agregado
77
foto cortesa tane
70
foto
archivo
De
ProMxico
TechBA
foto techba
Una aceleradora con xito

Entrevista con Leoncio Salaburu y
Dr. Nabil Saad
84
airbus
infografa
88
DIME
Diseo mexicano llega a Pars
79
Apoyos de
ProMxico
a empresas
manufactureras
83
foto
81
foto cmara de comercio

franco-mexicana
Vanguardia en capacitacin en
una industria creciente
foto
airbus
Centros de
entrenamiento de Airbus
72
than 300 companies and agencies make
flying high in the aerospace
up the sector.
industry. This is possible
The consolidation of Mexico as an im-
thanks to our experience in
portant investment destination and as a
high-tech sectors, our proximity to the
platform for development in this indus-
USAthe most important market in the
try has been possible thanks to the ef-
world, our infrastructure and major
forts of our triple propeller: government,
transport and logistics networks, having
academia and industry. This year we cel-
joined the Wassenaar Arrangement and,
ebrated together the first Mexican Aero-
above all, our talent and human capital.
space Fair, which was attended by 190
These competitive advantages have en-
companies from 11 different countries.
abled the operations of major aerospace
The success of this first edition confirms
companies in Mexico. Some relevant fig-
the strength of the Mexican aerospace
ures demonstrate our success: at the be-
sector around the globe.
ginning of the 21st century, our aerospace
Our country reaches higher altitudes
exports were almost nil. In 2014 we ex-
every day. Proof of this are the results ob-
ported over 6.3 billion dollars. Another
tained in the last years in the aerospace
fact illustrates our growth: in 2005 there
sector and its growing success. Today, as
were 61 aerospace companies established
never before, Mexico flies high and with
in Mexico. Today, one decade later, more
wings of its own.
Welcome to Negocios ProMxico!

CEO
ProMxico
Cmara de Comercio
Franco-Mexicana
Un facilitador de negocios
entre Francia y Mxico
Por Alfred Rodrguez
Mexico is a country that is
86
BRIEFS
BRIEFS
AUTOMOTIVE
AUTOMOTIVE
The two auto parts companies, Bosch and

Werner, announced the expansion of their
production plants. Bosch, a German company, will invest around 142 million dollars in Mexico, mainly to build a plant for
electrification systems and other facilities to
manufacture water heaters. The output of
this plant will be destined for the domestic
market as well as for export to Latin America.
For its part, the Werner Company, an American firm, inaugurated its fifth manufacturing plant in Ciudad Jurez, Chihuahua. The
new facilitywhich required an investment
of approximately 10 million dollarswill
generate 150 new jobs. Werner Company
manufactures 20 thousand ladders daily at
its four current plants in Ciudad Jurez, and
exports 85% of its production to the USA,
Canada and Asia. The remainder is for the
domestic market.
www.kinugawa.com.mx
AEROSPACE
Sedena will acquire two aircraft to

renew its fleet
The Ministry of National Defense (Sedena) reported that it would
purchase two aircraft that can operate in all weather conditions.
The acquisition will cost almost 400 million dollars. These planes
will be used to transport personnel throughout the national territory and, if required, also abroad. The institution considers the
possibility of strengthening the fleet of Air Squadron 502, which
consists of three 34 year-old aircraft.
The new airplanes must have modern equipment, adequate technical and operational specifications, be capable of operating in all
weather conditions and allow timely response to any needs arising
in the country.
photo archive
www.sedena.gob.mx
photo archive
photo archive
www.bosch.com.mx
Airbus explores assembling helicopters in Mexico

The European consortium Airbus is planning to increase its investment over the next five
years to supply Mexico. Although the firm acknowledged that it is seeking to assemble
helicopters in Mexico, first it will ensure the local supply chain before concluding with
a finished product.
At the recent Santa Luca Aeronautical Fair held in Mexico, Frdric Garcia, CEO of the
Mexican subsidiary, said that the company is currently not manufacturing specific parts
for helicopters, but that given the maturity of the Mexican industry they are contemplating
the possibility of assembling these vessels in the short and medium term.
According to the company executive, Mexico is the only country where they are analyzing this process. Currently, Airbus manufactures doors and hatches for its A320 aircraft,
wiring for the A380, and certain electromechanical parts for the A350.
www.airbus.com
MANUFACTURING
PSW will invest 25 million dollars in a

new plant
Crown Beverages will build plant in Nuevo Len
Poliuretanos Summa Woodbridge, better known as PSW, announced

the expansion of its automotive component production plant, for
which it will invest around 25 million dollars. The company produces foam seats, wire for automobiles and expanded polypropylene
parts (EPPs) that reduce the noise of vehicles in motion.
PSW is a Mexico-Canada joint venture with three business units
installed in Len, Guanajuato over the past decade, and has generated over 300 direct jobs. Currently, the firm is planning to build
a second plant, which will be located in the Salamanca-Celaya
corridor, where major automotive OEMs are located.
This company, manufacturer of aluminum lids and bottle caps, announced investments
of 120 million dollars in the construction of its second plant in the state of Nuevo
Len. The company expects to produce 2.3 billion aluminum cans per year, mainly to
supply the brewing industry, which has an annual growth rate of 6%.
The new facility will have two production lines to manufacture 2.3 billion cans of
different sizes that will stock the Mexican market. This plant will generate 160 direct
jobs and over 450 indirect jobs. The company, with headquarters in Monterrey, has
operations in Toluca, State of Mexico (with one of the largest aluminum can plants in
the world); Ensenada, Baja California; Guadalajara, Jalisco; and it has a glass bottle
factory in Orizaba, Veracruz.
www.woodbridgegroup.com
www.crowncork.com
June 2015
June 2015
photo archive
photo archive
Kinugawa Mexico, manufacturer of hoses, seals and gaskets for the automotive industry, announced the expansion of its production plant in Irapuato,
Guanajuato. The Japanese firm began operations in Mexico in 2010 and has
already invested more than 29 million dollars at its Irapuato facility. It has also
generated 460 jobs in the region. The automotive boom that has taken place
in the Bajo region of Mexico has led to the expansion of the installed capacity
of a number of auto parts companies. Kinugawa Mxico has established nine
production lines at its production plant.
photo archive
Bosch and Werner

expand their plants
Japanese company invests in Irapuato
AUTOMOTIVE
AEROSPACE
BRIEFS
photos
archive
Cover Feature | Negocios ProMxico
AEROSPACE
TAR Airlines will operate in the

Mexican market
www.tarmexico.com
AEROSPACE
THE MEXICAN
AEROSPACE
INDUSTRY
PANORAMA OF
A GROWING
STRATEGIC
SECTOR
photo archive
Transportes Areos Regionales (TAR) will invest around

265 million pesos in purchasing 14 Embraer ERJ145 airplanes, as well as building its operations and service base.
The aircraft will each have a capacity for 50 passengers
and will be used to service routes requiring less than 1.5
hours in flight, bound for the cities of Acapulco, Durango,
Guadalajara, Ixtapa, Los Mochis, Monterrey, Puebla and
Vallarta.
The Mafra Group owns the airline and is seeking to operate routes not covered by main airlines like Aeromxico,
Interjet and others. With these actions, TAR expects to
increase the movement of 226 thousand passengers at
the Quertaro Airport, and creating 320 direct and over
1,000 indirect jobs.
AUTOMOTIVE
Boeing, interested in investing in

Chihuahua
The aerospace industry is a strategic

sector for Mexicos development, a
country with significant competitive
advantages for the establishment of
new enterprises.
by ricardo carrasco, aerospace industry
photo archive
The Boeing aerospace firm has expressed interest in investing in Chihuahua.

During a trade mission, the American company and several of its suppliers learned about the competitive advantages, infrastructure, market and
investment opportunities offered by the northern Mexican state.
Boeing is organized into two business units: Boeing Commercial Airplanes
and Boeing Defense, Space & Security. The company executives held a meeting with representatives of the Aerospace Cluster installed in Chihuahua,
where around 35 companies and divisions provide employment to about
13,000 people in the state capital and in Ciudad Jurez.
www.boeing.com
coordinator, promxico
THE GLOBAL ENVIRONMENT

The global aerospace industry is experiencing one of its best moments. For the next
twenty years, major aircraft manufacturers
have an attractive market demand before
them, with growth scenarios of 31,400 aircraft of less than a hundred seats, which
will generate an economic impact of close
to five trillion dollars. According to figures
from industry experts, the supplier base
that serves this important sector will provide approximately three trillion dollars.
This reflects the huge market opportunity that the industry will experience
in the next two decades. At the Seminar
on Foreign Investment held during the
most recent Aerospace Fair, the CEO of
Airbus in Mexico wondered how much
participation our country could capture.
The answer, surely, is that there is a great
opportunity.
Bridgestone invests 40 million

dollars to manufacture the RunFlat model
photo archive
Daniel Benvenuti, President of Bridgestone for Mexico

and Central America, announced that the company will
invest 40 million dollars this year and the next to build
a new production line for premium tires at their plant in
Morelos. Operations will commence in 2016. The company
is interested in manufacturing a tire known as Run-Flat,
in order to become one of the main tire suppliers for
new luxury vehicle plants. Run-Flat production requires
more time in the manufacturing process, compared to
traditional tires that are produced in 24 hours. Once the
production line is operational, Bridgestones goal is to
produce 22,000 tires per day.
www.bridgestone.com.mx
10
June 2015
June 2015
11
Negocios ProMxico | Cover Feature
A STRATEGIC SECTOR FOR THE COUNTRY

The aerospace industry is a strategic sector
for the development of Mexico, a country
with significant competitive advantages
for the establishment of new companies.
At the same time, the potential impact on
the national economy is high.
Mexico has one of the most open economies. It has a network of free trade agreements with 45 nations, together with arrangements for the promotion and reciprocal protection of investments and agreements of limited scope (economic complementarity agreements) in the framework
of the Latin American Integration Association (ALADI). It also has skilled labor and,
above all, it harbors efforts devoted to specialized investment, such as the Aeronautical University in Quertaro (UNAQ).
The strategic nature of the sector was
one of the results that a study commissioned in 2009 by the Ministry of Economy showed. In particular, the assessment
of our competitive advantages took into
account production, operation and transport costs, as well as investment risk. The
comparison was favorable for Mexico
against countries like Brazil, Colombia
and India, and also reflected confidence in
our macroeconomic stability.
Meanwhile, assessment of the potential impact on the Mexican economy must
consider the countrys capacity for growth,
for creating well-paid jobs that will remain

in the country, as well as its interaction
with other sectors. Wage earnings at constant prices in the aerospace industry are
equivalent, on average, to 1.2 times those
of other manufacturers and they grow at a
faster rate in Mexico.
In 2014, the value of production and
exports of aeronautical products reached
6.4 billion dollars, maintaining a growth of
18% during the last ten years, generating
more than forty thousands jobs, which has
placed Mexico as the sixth supplier to the
USA. This industry has taken advantage of
the agreements that the Mexican government has established in the sector, such as
the Bilateral Aerospace Safety Agreement
(BASA) and the Wassenaar Agreement on
Controls of Dual-Use Manufactures. The
supplier base has quintupled, growing from
65 companies in 2005 to 305 companies
registered in 2014.
According to data from the Mexican Federation of the Aerospace Industry
(FEMIA), companies are classified according to the scope of their activities as follows: manufacturing, 70%; aircraft maintenance, repair and overhaul (MRO), 15%;
and engineering and design, 15%.
As for the location of clusters, the aerospace industry in Mexico is distributed in
eighteen states, with a strong presence in
the areas shown on the following map.
Aerospace clusters
in Mexico
The aerospace
industry in Mexico
is distributed in
eighteen states.
12
June 2015
HUMAN CAPITAL
One of the strategic pillars of the sector is the development of human capital.
In this regard it is important to note that
schools are making great efforts to support
the preparation, training and certification
of young Mexicans at different levels required by the industry: skilled technicians,
engineers, and so on.
Examples of these initiatives are the
creation of the UNAQ, due to the arrival
of Bombardier to the city of Quertaro.
Since this industry is already present in
eighteen states, government strategies both
at the federal and state levels are aligned
with the private sector through various institutions such as the National Polytechnic
Institute (IPN), and the Technological Institute of Monterrey for Advanced Studies
(ITESM), among others.
June 2015
FUTURE OUTLOOK
Pro-Areo 2012-2020
Mexicos Strategic Aerospace Program (Pro-Areo) integrates the strategies and policies to promote the development of the Mexican aerospace industry, with the aim of
placing Mexico among the top ten countries in world sales.
GOALS
Derived from these strategies, these are the proposed targets for 2020:
1) Place the country at an international level within the top ten in terms of exports.
2) Export more than 12 billion dollars worth of aerospace goods.
3) Account for 110,000 direct jobs, including between 30% and 35% of posts with
an engineering degree level or higher.
4) National integration of 50% in elaborate manufactures for the industry.
5) Second place in the manufacturing sector in terms of the value added/sales ratio.
13
Negocios ProMxico | Cover Feature
PROMXICOS PARTICIPATION IN THE

AEROSPACE INDUSTRY
ProMxico is supporting this industry in
two strategic areas: developing exports
and attracting foreign direct investment.
In order to promote exports, ProMxico
organizes Mexican Pavilions every year at
the major international trade shows, buyer
missions, business encounters, and other
events. This year, a Mexican Pavilion will be
installed at the International Paris Air Show
at the Paris-Le Bourget Airport, with a significant number of Mexican companies.
ProMxico held a Seminar on issues of
foreign investment with FEMIA at the first
edition of the Aerospace Fair Mexico 2015,
organized recently by the Mexican Air Force
(FAM). Moreover, at the initiative of Boeing,
a seminar was organized under the First Forum of International Procurement that this
aeronautical company held in Mexico.
AEROSPACE FAIR MEXICO 2015
From April 22 to 25, the first Aerospace
Fair Mexico 2015 was held, organized as
a part of the centenary of the founding of
the FAM. Two hundred and forty exhibitors attended, including ProMxico.
FOREIGN INVESTMENT SEMINAR
In addition to its institutional pavilion,
ProMxico participated by providing information about its products and services
at a Seminar on Foreign Investment for
visitors. It also supported a business meeting coordinated by BCI Aerospace, with
120 companies taking part, and 300 participants from 12 countries. About 2,000
B2B meetings were arranged.
The CEO of Airbus in Mexico, the President of FEMIA, the Commander of FAM,
and the General Director of ProMxico on
behalf of the Minister of Economy attended
the Foreign Investment Seminar.
Among the issues discussed at the
seminar, FEMIA highlighted the aerospace industry, and ProMxico reported
on investment support and the development of aerospace clusters in Mexico.
The General Directorate of Civil Aviation
(DGAC) shared the theme of BASA. The
main axis of the seminar was the conference imparted by Airbus on How to
integrate into the global supply chain.
Honeywell presented a success story, regarding its contributions to the A350
project at its plant in Mexicali, Baja California. Through its Promotion Committee, FEMIA detailed its support for establishing businesses in Mexico.
14
June 2015
The seminar was attended by around

150 participants, including visitors and
foreign suppliers (invited by Airbus, Honeywell, Safran and Bombarbier, among
others), Air Force Commanders from several countries and commercial representatives from embassies interested in investment issues in Mexico.
BOEING MEXICO SUPPLIER SUMMIT
After months of preparation and organization, Boeing, FEMIA, American Industries
and ProMxico conducted their first international supplier summit in Mexico on
April 21 to 23.
The goal of this first supplier forum
was to promote the alliance of Boeing with
Mexico and increase exports of components, which in 2014 exceeded one billion
dollars, and to encourage the installation
of new suppliers of the company that are
not yet represented in Mexico, to increase
foreign investment in this sector.
On April 21, ProMxico held the
aforementioned seminar, which reported
on the reasons why it is attractive to invest
in Mexico. FEMIA detailed the situation
of the sector, and highlighted the states
with the highest foreign investment in the
aerospace industry, such as Baja California, Chihuahua, Sonora and Quertaro.
June 2015
A panel and a question and answer

session were held with the representatives of the aerospace clusters located in
these four states. American Industries explained the Shelter program as an option
to initiate manufacturing operations in
Mexico. The event closed with a conference hosted by Bancomext, detailing the
financial support available for investors,
and the participation of Bob Noble, Vice
President of Boeing, who offered a business perspective of his company in the
near future.
On April 22, the group attended the
Aerospace Fair Mexico 2015 for business
meetings, and on the next day the group
was divided into four sub-groups for visits
and presentations in Baja California, Chihuahua, Quertaro and Sonora.
CONCLUSIONS
Isaac Newton said: If I have seen further
it is because I stand on the shoulders of giants. The Mexican aerospace industry in
on the shoulders of great partners, such as
Boeing, Airbus and other companies that
are considering Mexico as a part of their
strategy for global supply chains within
the new paradigms of the industry. N
PARTICIPATION AT THE
BOEING SUPPLIER SUMMIT
Boeing foreign suppliers
26 companies
Mexican companies interested in

becoming Boeing suppliers
32 companies
www.promexico.gob.mx
15
Negocios ProMxico | Figures
Figures | Negocios ProMxico
the AEROSPACE SECTOR IN MEXICO

A positive development in 2014
Aerospace Industry
5.040
22.8% growth in total imports of 5.4

billion dollars, more than the 4.4
the 5.4 billion achieved in 2013
5.416
4.337
3.266
16.5% growth with exports of

6.3 billion dollars, surpassing
6.366
5.463
Trade balance (billions of dollars)
billion recorded in 2013.
2.656
3.083
4.412
4.287
3.782
2.522
2.865
2.042
2.253
2.432
2.171
1.380
.3767
949.4 million dollars
4th destination of manufacturing
favorable result on the 2014 trade

balance, with an average surplus of 642
million in the last eight years.
investments in the aerospace sector,

after China, India and the USA1.
growth rate of exports during

2006-2014.
Italy, Israel and China.
2007
2008
2009
2010
2011
2012
2013
2014
Imports
2015*
Exports
Comparative figures for the same period between 2015/2014

(millions of dollars)
+15% average annual
6th supplier of aeronautical

parts to the USA, above Brazil,
2006
Source: Ministry of Economy, High Technology and Heavy Industries General Office,
with data from the Electronic Commerce General Office, Banxico.
*As of January.
.4679
In January 2015, exports

amounted to 467.9 million
dollars, while imports
reached 376.7 million
dollars, for a favorable balance
of 91.3 million dollars.
Year
Imports
Exports
Balance
2014*
454
470
16
2015*
377
468
91
2015/2014 (%)
-17.0
-0.4
It is estimated that by the end

of 2015 the sectors exports
will exceed 7.3 billion
dollars, and imports will
reach 6.4 billion.
Source: Ministry of Economy, High Technology and Heavy Industries General Office, with data
from the Electronic Commerce General Office, Banxico.
AEROSPACE INDUSTRY
ACTIVITY
Year
In July 2014 the Advisory Council on

Aerospace was formed to integrate and
follow up on the sectorial agenda.
320 companies and support organizations in 18

states of the Republic. Between 2006 and 2014 the
number tripled from 109 to more than 300.
+1.7 billion
dollars of direct
foreign investment have
accumulated in the sector
in the last 10 years2.
MEXICAN
EXPORTS
MEXICAN
IMPORTS
0.66% of the
Manufacturing GNP was
represented by aerospace
in 2014; 88% more than
in 2007.
Aerospace & defense, 2012 year in review and 2013 forecast, PWC.
2
With information from the Ministry of Economy, General
Directorate of Foreign Investment, FDI flows branch 3364 SCIAN.
1
80.6%
7.3%
2.8%
2.7%
74.9%
6.4%
3.8%
3.3%
USA
Canada
Germany
France
USA
France
Canada
England
Number of
Companies
Manufactures
(%)
Maintenance,
Repair and
Overhaul (%)
Engineering &
Design (%)
Support
Total Exports
organizations1
(millions USD)
(%)
2006
109
77.1
11.9
11.0
n.d.
2,042.19
2007
150
76.7
13.3
10.0
n.d.
2,656.24
2008
160
78.8
11.3
10.0
n.d.
3,082.65
2009
194
79.4
10.8
9.8
n.d.
2,522.44
2010
238
70.1
12.2
17.7
n.d.
3,266.28
2011
249
68.4
13.3
14.8
3.5
4,337.24
2012
266
70.9
10.6
14.2
4.3
5,040.13
2013
270
71.7
10.7
13.4
4.2
5,463.45
2014
300
72.1
10.9
13.2
3.8
6,365.82
2015
300
72.1
10.9
13.2
3.8
467.99*
1
Includes universities and research centers. * Through January
Source: Ministry of Economy, High Technology and Heavy Industries General Office, Banxico
16
June 2015
June 2015
17
Negocios ProMxico | Special Report
photos
FAMEX 2015
An event where business flies
The success of Famex 2015 as a place for business and educational opportunities has generated high expectations
for Famex 2017.
by promxico with information from famex
According to the institution that organized this event, the Mexico Aerospace
Fair 2015 is a commercial trade show for
civil and military aeronautics. The Fair
occupied an area of over 112,000 square
meters, where large aircraft were exhibited, flight demonstrations were held, and
articles and services on behalf of the participating companies were shown.
Two hundred and five aeronautical companies, and 35 space companies participat-
ed in the exhibition, for a total of 240 firms.

Visitors at the fair had the opportunity to
present new technologies, as well as launch
products and services that position their
brands among national and international
government officials, businessmen and senior military officers, encouraging business
opportunities.
In addition, the fair was also a meeting
place to promote training of aeronautical
and space personnel, through an agenda of
several academic conferences.
Education matters
The first Mexico Aerospace Fair 2015
was organized to mark the Mexican Air
Force Centennial. Civil and military aircraft flights were scheduled to top off the
exhibition of aeronautical equipment and
the several business meetings that took
place on the premises. The event was organized by the Ministry of National Defense (Sedena), through the Mexican Air
Force and the private sector, and took
place from April 22 to 25 at the Number
1 Military Air Base in Santa Luca, Estado
de Mxico.
General Rodolfo Rodrguez Quezada,
President of the Organizing Committee of
the Mexico Aerospace Fair 2015, said at
the inauguration the Mexican Aviation
sector is currently the 14th largest in the
world. Last year the Mexican aeronautical
industry grew by 18% and exported more
than 6.4 billion dollars.
The first Aeronautics Education Forum took place during the event, where
youngsters from 19 different universities
participated and had the chance to meet
with the representatives of the companies that could eventually hire them in
the future.
18
Special Report | Negocios ProMxico
courtesy of presidencia de la repblica
June 2015
We currently employ 45,000 workers

in the aviation industry, but our projections for 2020 indicate that we will require
a total of 110,000 workers, General Rodrguez estimated. The Mexico Aerospace
Fair 2015 also hosted educational and
commercial exchanges to show part of the
technology and development Mexico has
had in this field.
A relevant event
General Rodrguez said that It is a national
priority to promote the aviation industry
and the aerospace sector in Mexico, because
it has been extremely successful in recent
years. This exhibition is definitely the first
event made in Mexico to promote and project the aeronautical sector in this country.
The Aerospace Fair had the purpose of
promoting technological exchange, business meetings, projecting the aerospace
industry in Mexico, and encouraging more
foreign investment and job creation in companies already established in the country.
The participation of 23 national educational institutions with careers related to the
aeronautical field, representing nine states of
the republic, were present in 17 stands located in the educational pavilion. This allowed
teachers and students to interact for the first
time with the representatives of the largest
aeronautical companies in the world.
The presentation by Benito Gritzewsky,
President of the Mexican Federation of the
Aerospace Industry (Femia), was attended
by 300 people and celebrated with applause.
Business, a substantial chapter
Regarding one-on-one B2B encounters, reports by BCI Aerospace (France) and MexicoNow (Mexico)who were in charge of
organizing the business meetings during
Famex 2015recorded a count of over
2,000 business appointments. Both firms
stated that the B2B rooms remained full at
all times for the duration of the fair.
Also, in various stands and chalets many
casual business meetings were held between
entrepreneurs, suppliers, and representatives of different levels of government. An
estimated 3,000 such appointments were
made. These results confirm that Famex
2015 was the most importan national aero-
June 2015
nautics event ever, and it conferred Mexico

a new status and international projection.
It is now recognized as an important Air
Exhibition in Latin America, together with
the International Air and Space Fair (Fidae)
that has been hosted by the Chilean Air
Force for the past 30 years. Commander
Luis Fuenzalida, representative of the Chilean Air Force and Finance Manager for
Fidae, announced the signing of an agreement with FAMEX, through which both
committees offer reciprocal spaces at their
respective international fairs, and pointed
out that FAMEX has become the most important competitor in America.
The Aerospace Fair had the

purpose of promoting technological
exchange, business meetings,
projecting the aerospace industry
in Mexico, and encouraging more
foreign investment and job creation
in companies already established in
the country.
19
Famex 2015 is now recognized

as an important Air Fair in Latin
America, together with Chiles
International Air and Space Fair
(Fidae).
20
Mexicos Partner | Negocios ProMxico
photos courtesy of airbus
The foreign investment seminar organized by the Famex 2015 Committee

included a large attendance of entrepreneurs, managers and suppliers of the most
important companies present in Mexico.
The presentation by Daniel Parfait, President of the Safran Group Mexico, on foreign investment in the Mexican aerospace
industry, together with Airbus Mxico
Executive Director Frdric Garcias presentation on the development of the value

chain in Mexico, highlighted the event.
The Mexican Space Agency
The participation of the Mexican Space
Agency (AEM) was also a success. In addition to the pavilion of 540 square meters housing companies in the space sector, the agency included 18 modules inside the pavilion, plus an auditorium with
60 places for panels and conferences. 35
companies in the space sector, 18 educational institutions, 16 specials guests, 31
panelists, 115 exhibitors, and 53 agency
officials participated. The five panels were
completely full during the 21 lectures given at the fair.
In the exhibition area, visitors saw four
mockup models of Cansats, three models of Cubesats, four satellites and three
launching rockets: Ariane, Atlas and Protn. Famex 2015 presented a broad perspective of the space sector to authorities
and members of academia, industry and
the Mexican community in general, serving as a platform to publicize the existence
and main activities of the recently created
AEM.
During the four-day Mexico Aerospace Fair 2015, various training courses,
conferences and exhibition flights were
performed. The closing day of the exhibition an air show was performed with free
admission, and was attended by 100,000
people. The admission fee for the other
events at the Mexico Aerospace Fair 2015
was 232 pesos per day. N
June 2015
Airbus Group
in Latin America
With over 1,400 employees located at 17 sites across seven countries (Argentina, Brazil, Chile, Colombia, El Salvador, Mexico and
Peru), Latin America is a region where Airbus Group continues to expand its presence, generating revenues in 2013 of 5 billion
dollars.
by promxico
Airbus Group is a global leader in aeronautics, space and

related services. In 2014, the
Group comprising Airbus,
Airbus Defence and Space and
Airbus Helicoptersgenerated
revenues of 60.7 billion euros
and employed a workforce of
around 138,600. Airbus Group
is a major partner in the Eurofighter consortium, a stakeholder in the missile systems provider MBDA and a 50% partner in
turboprop aircraft maker ATR.
June 2015
With over 1,400 employees located at 17 sites across

seven countries (Argentina,
Brazil, Chile, Colombia, El
Salvador, Mexico and Peru),
Latin America is a region
where Airbus Group continues to expand its presence,
generating revenues in 2013
of 5 billion dollars.
Latin America is one of the
oldest markets and sourcing
partner regions of the Group,
with an order backlog of 60
billion dollars and a legacy

business that goes back almost
40 years. Agreements with
some of the regions leading
universities and research centers increasingly make Latin
America a partner of choice for
Airbus Group.
Using population density
as a measure of proportion,
Latin America is on a scale
with the Asian Pacific region,
the strongest growth region for
the Group.
Highlights of Airbus
Groups activities in
Latin America
Airbus
Airbus has become a market
leader in Latin America. In the
last 10 years, Airbus has tripled
its in-service fleet and delivered
more than 60% of all aircraft
operating in the region. With
more than 850 Airbus aircraft
sold and an additional backlog
of almost 400, over 550 Airbus
21
Negocios ProMxico | Mexicos Partner
aircraft are currently in operation throughout Latin America

and the Caribbean.
Airbus boosted its presence in Latin America in
1998, when LAN, TACA and
TAM placed a joint order for
a total of 90 single-aisle aircraft with options for a further 90. This was the largest
contract ever signed in Latin
American commercial aviation history and prominently
placed Airbus on the map in
the region. Since then, the
three airlines combined have
ordered more than 500 A320
Family aircraft.
The reliable and efficient
A320 Family is the aircraft
of choice in Latin America,
where the single-aisle jetliners
are flown by carriers such as
Aruba Airlines, Avianca, Avianca Brasil, Interjet, LATAM
Airlines, Sky Airline, TAME,
VivaAerobus, VivaColombia,
Veca, and Volaris.
Airbus wide body A330

and A340 jetliners are operated in the Latin America and the
Caribbean region by airlines
that include Aerolneas Argentinas, Avianca, Avianca Brasil,
Azul Linhas Aereas, Conviasa,
LATAM Airlines, Surinam Airways and TAME.
The A350 XWB Family is
building up a customer base
in South America, where TAM
will become the first airline in
the Americas to fly the A350
XWB with a firm order for
27 of the highly efficient, wide
body airliner; LATAM was also
the first Latin American customer to place a firm order for
Airbus A320neo. Additionally,
Synergy Aerospace Corp, Aviancas largest shareholder and
owner of Avianca Brasil, has
ordered 10 A350 XWBs.
According to the latest Airbus Global Market Forecast, in
the next 20 years Latin American airlines will need 2,300
new passenger and freighter

aircraft while intra-regional
and domestic traffic within
Latin America and the Caribbean is expected to triple by
2033, growing at an impressive
rate of 5.6% and becoming the
biggest market for Latin American carriers.
In Mexico, Airbus has announced in April 2015 an
agreement with Aeropuertos y
Servicios Auxiliares (ASA) for
the development of the first
Airbus Training Center in Latin America for pilots of A320.
Airbus Defence and Space
Airbus Defence and Space,
through its Military Aircraft
business line, has a long-standing presence in Latin America,
beginning in the late 1970s and
primarily through its Light and
Medium aircraft family, including the C212, the CN235 and
the C295, carrying between a
three and nine metric ton pay-
load. Some 145 such aircraft

have been delivered and are
flying with the armed forces of
13 countries throughout the region. These are Argentina, Bolivia, Brazil, Chile, Colombia,
Dominican Republic, Ecuador,
Mexico, Panama, Paraguay, Surinam, Uruguay, and Venezuela.
Chile, which now operates
a fleet of 12 Airbus Defence
and Space military transport
aircraft, bears a special significance as it was the first to order
from the former CASA (now
part of Airbus Defence and
Space) back in 1978. However,
the biggest Airbus Defence and
Space military transport aircraft operator in Latin America is Mexico with 20 aircraft
flying today. Colombia is the
second largest operator with
19 aircraft, followed by Brazil
with 12 aircraft.
built the Chilean satellite system, FaSat Charlie (SSOT)
that has now been operating

perfectly in orbit for almost
2.5 years and constitutes the
most powerful Earth Observation System ever flown in Latin
America. Airbus Defence and
Space has also been selected
as sole prime contractor to develop, construct and launch the
first Earth observation optical
satellite system for Peru.
is also a worldwide leader in
global security solutions and
systems, providing Lead Systems
Integration and value-added
products and services to civil
and military customers around
the globe: air systems (aircraft
and unmanned aerial systems),
land, naval and joint systems, intelligence and surveillance, cyber
security, secure communications,
test systems, missiles, services
and support solutions. It is a
leading provider of mission critical communications solutions,
having more than 280 custom-
ers for digital radio networks in

84 countries, out of which more
than 40 Large-Scale Integrated
nationwide networks are in operation. These include IRIS in
Mexico, a digitally encrypted
voice, data and image highway,
with frequencies exclusively assigned to public safety, based on
the Tetrapol technology. Furthermore, Airbus Defence and
Space has implemented Mexico
Citys Tetra Police Network, the
largest citys TETRA network in
Latin America.
Airbus Helicopters
Airbus Helicopters has been
present in Latin American for
over 40 years with a network of
three customer centers which
cover more than 30 countries
across the region: Airbus Helicopters Mexico dealing with
Mexico, Central America, the
Caribbean, Colombia, Ecuador and Venezuela; Helibras
in Brazil, also serving Para-
guay; and Airbus Helicopters

in Chile, covering Chile, Argentina, Peru, Bolivia, Panama
and Uruguay. Airbus Helicopters employs 1,200 people in
the region, a number that has
doubled in the past four years.
The Latin American customer centers are responsible
for the sale and customization
of new and second-hand helicopters, commercial support,
training, spare parts distribution and maintenance of the
Airbus Helicopters fleet, all
over the South American continent. Helibras also has a state
of the art engineering center,
able to design, develop and
produce a 100% Brazilian helicopter by the mid-2020s.
Latin America is a major
contribution to the company
in the civil and military sector.
With over 1,400 helicopters
currently in service, Airbus Helicopters accounts for 32% of
the regions operating fleet.
Latin America is one strategic market for the next decade with expected continuous
market growth fueled by both
replacement and fleet expansion. The military sector in the
region holds great potential
and Airbus Helicopters has
successfully secured some important contracts in the last
few years, including the supply
of 50 H225M to the Brazilian
Armed Forces, 15 H225M to
the Mexican Armed Forces,
seven AS350/550 to Ecuador,
six Super Puma AS332 C1e to
Bolivia and recently 10 Panther AS565 MB to the Mexican Navy. There are currently
some important on-going projects for Airbus Helicopters in
the region mainly in Brazil,
Argentina, Ecuador, Mexico,
Peru, etc.
In the civil sector, there are
very good opportunities in the
Oil & Gas sector, particularly
in Brazil and Mexico, where
Key Facts
for Latin America
Airbus Group workforce in Latin America: 1,400*
Over 1,300 Airbus Helicopters aircraft in service
in the region
Airbus Group annual revenues from the region:
c. 5 billion dollars*
More than 500 Airbus passenger aircraft are in
service in Latin America
Based in 7 nations, with 17 offices spanning
from Mexico to Argentina
Latin America will require more than 2,300 new
passenger aircraft in the next 20 years**
* 2013 figures
** 2013-2032 Airbus Global Market Forecast
22
June 2015
June 2015
23
for technicians and pilots in collaboration with the HeliEscuela,

located in the state of Veracruz,
as well as training of helicopters
maintenance technicians, thanks
to an agreement signed with
Turbomecas Mexican branch.
A Full Flight Simulator for the
training of H225/H225M pilots
will be operating in Rio de Janeiro very soon.
A key factor of Airbus Helicopters success in Latin America stems from its early entry
into markets, and launching industrial co-operation programs
that have greatly contributed
to the development of the local
aviation industry. Brazil, with
the setting up of a H125 Esquilo Final Assembly Line very
early at the creation of Helibras and reinforcing this industrial set-up with a H225M Final Assembly line in 2009, and
Mexico, with the creation of a
new manufacturing facility of

aeronautical components, are
good examples of the Airbus
Helicopters active role in industrial cooperation and transfer of technology in the region.
In Mexico, Airbus Helicopters has inaugurated on February 2013 its plant in Queretaro
to manufacture in single source
emergency doors for the aircraft A320.
ATR
ATR is the worlds largest manufacturer of commercial turboprop aircraft. A joint partnership
between the Airbus Group and
Alenia Aermacchi/Finmeccanica,
ATR has sold nearly 1,500 aircraft and has over 180 operators
in more than 90 countries. ATR
has a long-term presence in Brazil for many years.
The new ATR-600s are the
preferred aircraft for the devel-
opment of new regional networks in fast-growing economies like Brazil. Latin America
accounts for more than 170
ATR aircraft in service and a
backlog of more than 50 planes,
which represent half of the total
ATR backlog. Among 13 ATR
customers are the carriers like
Azul Linhas Areas, AVIANCA,
Passaredo Linhas Areas, MAP
Linhas Areas or else LIAT.
Azul, with over 60 ATRs in its
fleet, is the largest ATR operator in Latin America.
Offering its operators an
outstanding airfield performance on short, narrow or
unpaved and rough runways,
ATR airplanes have low operating costs and efficiency.
Every 15 seconds, an ATR turboprop takes off somewhere
around the world. N
www.airbus.com
SAFRAN
Trust and investment in Mexico
Safran currently has ten facilities in Mexico, in states like Chihuahua, Estado de Mxico
and Quertaro. This year the French company expects to start operations on two new
plants and increase its production capacity in the older ones.
interview with daniel parfait, president, safran mxico, by promxico
Safran, the French group Tier

1 supplier to the aerospace
and defense industries, has
had a very good relationship
with Mexico in the past two
decades. In 1990 its subsidiary,
Labinalmanufacturer of harnesses and electrical componentsdecided to open shop
in the northern state of Chihuahua. Since then, the French
group has not stopped believing in Mexico by investing and
growing.
Mexico has all the potential to be one of the most

important players in the global aerospace industry, says
Daniel Parfait, President of
Safran Mxico. The division
in this country ranks third for
the global corporation, just
behind France and the USA.
Safran currently has 10 facilities in Mexico. This year the
French company expects to
start operations in two new
plants and increase its pro-
duction capacity in the existing ones.

These have been years of
uninterrupted commitments in
state-of-the-art technology, job
creation and constant training. Safran believes unfailingly
in the future of the aerospace
industry in Mexico, says Parfait. Safran Mxico is the largest employer in the countrys
aerospace industry, with an
estimated 5,000 workers in the
installations it has here.
photo
philippe stropa / snecma / safran
growth in oil production from

pre-salt reservoirs will require super-medium or heavy helicopters
transport, and in Mexico, where
the energetic reform concerning
the privatization of oil rigs could
lead to a fleet extension. There
will also be major opportunities
in public services and commercial and private transport, with
the H125 and the H145 being
very well positioned due to their
high performance in hot and
high environments.
Customer satisfaction is a
priority for the company, which
dedicates much effort in enhancing the Support and Services
offer in the region. In addition
to the extensive network of customer centers, Airbus Helicopters has set up certified maintenance centers in some countries
such as Guatemala, Panama
and Peru. Airbus Helicopters in
Mexico offers ab-initio training
24
June 2015
June 2015
25
photo
photo
alex ojeda / capa pictures / safran
adam wiseman / capa pictures / safran
In terms of innovation, Safran daily explores

new high-tech projects such as the electric
movement of planes on the ground, the
manufacture of composite materials, the
creation of a Mexican industry of long-range
drones, or participating in security programs
for the countrys airports.
Three big operations
The groups operations in Mexico
are of three types. First, companies like Messier Bugatti-Dowty
(that manufactures landing gear),
Labinal (that produces harnesses and electrical components),
and Snecma (that manufactures
large-scale turbines with the latest technology). These companies
export quality products made in
Mexico to markets like the USA,
with customers like Boeing, and
Europe, with Airbus.
Second, the group also
works in the MRO field with
26
maintenance of landing gears

and CFM56 engines, with
guaranteed standards by its affiliates Messier-Bugatti-Dowty
and Snecma America Engine
Services (Sames) in the state of
Quertaro.
Third, the group also
serves the domestic market
through companies like Turbomeca (helicopter turbines)
and Morpho (identification
and detection systems) with
projects in both the public
and private sectors.
Turbomeca, for example,
provides maintenance to private and public helicopter
fleets, including the President
of Mexicos fleet. Meanwhile,
Morpho is responsible for the
National Electoral Institutes
(INE) database, and works
on civil and public security
projects. Safran is committed to Mexico and the group
is determined to continue investing in the country, says
Parfait.
Innovation, a constant
engine
Safran has reason to believe
that the groups growth in
Mexico will continue in the
coming years. The reason is
the new arrival of the LEAP
engineheir of the legendary CFM56 engine, whose
unique characteristic is that
every two seconds an airplane
in the world takes off using
these engines, a product of
a joint-venture with General
Electric. Airline assemblers
have already signed firm orders for 8,500 of these new
engines, confirming the future
growth of the company and
the industry.
Safran is already working
on orders for the coming years.
Says Parfait: This work is centered around innovation, the
main foundation of the groups
strategy.
In terms of innovation,
Safran daily explores new
high-tech projects such as the
June 2015
electric movement of planes on

the ground, the manufacture of
composite materials, the creation of a Mexican industry
of long-range drones, or participating in security programs
for the countrys airports. And
for this it has worked hand in
hand with institutions like the
National Council of Science
and Technology (Conacyt), or
the National Polytechnic Institutes (IPN) Center for Research and Advanced Studies
(Cinvestav).
Furthermore, the group is
committed to the development
of strong local supply chains,
an element critical for Safran.
Given the rapid growth of the
aerospace sector in Mexico,
a proper organization of the
means of production naturally
prevails. In this sense, Safran
welcomes the willingness of
ProMxico to progress in this
very essential matter, says the
President of the French group
in Mexico.
June 2015
A history with a future

Grupo Safrans history with
Mexico has not only been in
the areas of development and
production. The group currently presides over the Aerocluster of Quertaro (ACQ), an
association created to promote
research and collaboration
with educational initiatives.
The group has positioned itself
globally as one of the major
aerospace players in the world
through a strategy of vigorous innovation and systematic
search for leadership in each of
its activities. It should be noted
that Safran destines 13% of
this turnover to research and
development of new technologies, an exceptionally high percentage in the industry.
Currently,
Safran
has
69,000 employees in over 50
countries. In Mexico the story
is no different. Through ACQ,
Safran has encouraged the
development of the National
Center for Composite Materi-
Safran has 69,000 employees in over 50 countries.

In Mexico the story is not different. Through
ACQ, Safran has encouraged the development of
the National Center for Composite Materials and
Aerospace Technologies in Quertaro.
als and Aerospace Technologies in Quertaro.
The common history of
Mexico and Safran is more than
two decades old, but there is still
a long way to go on both sides.
They have been two decades
of uninterrupted commitments
in technology, job creation and
constant training. Safran believes unfailingly in the future
of the aerospace industry in
Mexico, and continues to advocate for more innovation, more
design, and more investment in
this country, concludes Daniel
Parfait. N
www.safran-group.com
27
photos courtesy of deltaplast
DELTAPLAST MXICO
ACCELERATING AEROSPACE DEVELOPMENT IN MEXICO
The company received the AS9100 certification and will open a plastics manufacturing plant to ensure development
within the aerospace industry.
interview with gerard didienne, general director, deltaplast mxico, by rodrigo cansino
Deltaplast Mxico is a subsidiary of the French Plastibell

Group, specialized in the manufacture of high-tech plastic
parts for the aerospace, medical, automotive and electrical industries. This year, the
group was acquired by PSB Industries Group, which carries
brands like Texen and CGL
Pack, positioning it as a major
player in the areas it serves, as
well as complementing those
brands, says Gerard Didienne,
General Director of Deltaplast

Mxico.
PSB Industries Group has
production facilities in France,
the USA, Japan, Poland and
Mexico. Last year it reported
revenues of 262 million euros,
of which 60% came from international sales.
Deltaplast Mxico
capabilities
Didienne acknowledges that
sales have doubled in the past
two years, allowing him to expect a similar trend in the next

couple of years. The companys goal is to accelerate the development of the aerospace and
medical sectors in Mexico, he
states.
Based in Torren, Coahuila, in northwest Mexico, the
company employs 134 people.
For the past two years it has
manufactured high-tech plastic
parts for the aerospace industry and, in the coming years, it
foresees a strong growth based

on current contract proposals.
To enter this industry,
Deltaplast Mxico applied to
comply with the international
norms that govern aerospace,
and it received the AS9100
certification to ensure development in the sector. It also structured a specialized team of
Mexican and French engineers
who take care of the needs of
their customers and explore
how the company can satisfy
them with ad hoc solutions.
This team has the support of
the parent company in France
to get production going and
ensure the continuity of the
processes involved.
As part of its strategy
explains DidienneDeltaplast
Mxico is considering the creation of a new plant specialized
in the aerospace segment. Its aim
is to increase production capacity, improve competitiveness and
optimize the performance of the
supply chain, as a turning point
for the company and its current
and potential customers.
In order to face the challenges ahead, the French company established a partnership
with its customers, with whom
it maintains a close relationship exploring future plans,
identifying needs and anticipating solutions.
Innovation, the motor
For Didienne, Deltaplasts continued investments in the aerospace and medical sectors were
outstanding in 2014 and 2015,
and they will increase even
more by 2016.
The company spends 8%
of the value of its sales on the
development of technical and
marketing capabilities and innovation, particularly in the
design of high-tech products
and the use of plastic materials with high performance features, such as high tempera-
28
June 2015
June 2015
ture resistance, better mechanical conditions and chemical

properties.
Of course, investment in
innovation is not by itself a
guarantee of profitability. That
is why part of the companys
resources are aimed at automating its assembly lines and
processes, as well as state-ofthe-art injection equipment.
Even though it is considered a Tier 2 company, Deltaplast Mxico maintains its goal
of becoming a Tier 1 organization for certain clients it can
partner with for the long haul.
Human talent is also an essential component for this organization. Consequently, it provides internal training, which it
considers a key to success for
achieving growth and generating efficiencies.
Advantages of Mexico
Gerard Didienne argues that
from the perspective of a company with foreign ownership,
Deltaplast Mxico has noticed
that the country needs specialized engineers in the aerospace
and medical sectors, as well as
industrial engineers with a solid
preparation to meet production
requirements.
Among the advantages of
settling in Mexico, Deltaplast
emphasizes our proximity
with the USA, and the significant added value that plastic
parts manufactured in Mexico
provide. In addition to that,
competitive costs, including laborwidely recognized for its
qualitymust be factored in.
In the particular case of the
aerospace sector, Mexico offers
attractive import-export processes, although Didienne considers that the simplification of
these processes still represents
an area of opportunity for the
country. N
www.deltaplast.mx
29
photos courtesy of siasa air
SIASA AIR
EXPERTISE AS A BUSINESS OPPORTUNITY
More than certifications, the development of human capital is a matter of utmost importance. It allows the
acquisition of skills to manufacture, maintain or repair components. Then come the certifications.
interview with felipe briones soto, ceo, siasa air, by raquel rivas
With over thirty years experience in the aviation industry,

Felipe Briones Soto and two
partnersall of them aeronautical engineersrealized one
day that airlines operating in
Mexico had worn seats that
were in very poor condition.
Therefore, they decided to venture into the industry with a
business idea that had no competition in the domestic market.
In the years I worked as a
manager for American Airlines
and Continental Airlines, I observed the bad shape aircraft
seats were in. I later verified
30
that Aeromxico was also in

the same poor condition, as
well as many other airlines. So
we decided to create a company focused primarily on meeting the challenges airlines were
facing in terms of interior redesign of their aircrafts, says
the CEO of SIASA Air. The
company began operations in
2006, and its first project was
the delivery of a complete set
of seats for the Aeromxico
Connect Embraer 190 fleet.
Specializing in aircraft interiors, redesign and manufacture of leather seats certified by
the Federal Aviation Administration (FAA), the company is

based in Len, Guanajuato, the
center of Mexicos leather industry. We developed a business model that could reconvert from the shoe and leatherwork industry to the aviation
business, says Briones. The
company started by exclusively
manufacturing aircraft seats,
but it has slowly grown and
diversified so that today its services cover the entire interior
of the aircraft. We gradually
increased our capabilities until
we received our certification
as a nautical designer for aircraft interiors. In fact, we are

the only company operating in
Mexico in this segment.
MINIMUM COMPETITION
In Mexico SIASAs competition
is minimum and limited mainly
to the executive aviation sector.
The companys fiercest competition is located abroad, and
it is very strong because it has
been in the market for more
than thirty years. Our competition is at the global level.
Our company, created nine
years ago, is relatively new to
June 2015
the market, but weve been

able to compete thanks to our
patents, innovation, and certified supply chain, developed in
Guanajuato. Briones stresses
one of the companys major
strengths: an integrated Mexican business modelfrom
procurement, certification and
developmentfor commercial,
executive or military aircrafts.
SIASA works for airlines
such as Aeromxico, Interjet
and Volaris. In Latin America it
works for Viva Colombia, and
has developed proyects with
Avianca-Taca, Aeroman (El
Salvador) and Coopesa (Costa Rica), and they have three
certifications. One covers the
production of seat covers and
cushions in leather or fabric.
The other two relate to maintenance: one focuses on repair
and manufacture of aircraft interiors, while the other centers
on complete service and major
maintenance for seats and all
their components, plastic, metal
and casings. The CEO empha-
June 2015
sizes that the most important

aspect in the aviation sector is
the issue of security. Therefore,
all products, components or
services that are part of an aircraft must have a certificate of
legality and airworthiness. To
provide service, certifications
are the main prerequisite for a
company in this segment.
CERTIFIED HUMAN CAPITAL
Another important issue
that makes a difference in a
company like SIASAis the
development of human capital that must possess the skills
and personal certifications
to manufacture, maintain or
repair a component. Accordingly, Briones and his partners
are not only founding members of the Mexican Council
for Aerospace Education, but
also the founders of the Aeronautical College of the Bajo,
the only non-governmental
aeronautical school, where
students graduate trained in
aircraft, engines and avionics.
SIASAs fiercest competition is located abroad, and it is

very strong because it has been in the market for more
than thirty years.
While the creation of this
school was due to the demand
for technical training of personnel for the company, this
institution has become a platform for preparing technicians
and engineers from the National Polytechnic Institute (IPN),
the Aeronautical University in
Quertaro, the University of
Len or the Aeronautical University in Pachuca.
SIASA is currently expanding. The CEO mentioned the
creation of business units in
Brazil, the USA, Colombia and
Costa Rica. Our biggest challenge is to achieve the exponential and global growth we
have devised.
THE PROMXICO EXPERIENCE
The approach with ProMxico
occurred during a trip to Chicago, where Briones and his

associates made a proposal
to United Airlines. From that
moment on, ProMxico has
helped guide and counsel the
company in terms of entrepreneurship, by conducting market research and helping SIASA
arrange meetings with airline
companies in other countries,
helping the company diversify
its business.
We were so focused on
certifications and the growth
of our company, that we
hadnt realized that there are
organizations such as ProMxico that can help us project our business abroad, concludes Briones. N
www.siasaair.com.mx
31
photos courtesy of aisg
chanic. In the case of EASA, the

company must invest more than
a thousand euros per person.
In the other two areas, AISG
offers fleet plans, major maintenance representation, aircraft
and records inspection, fuel and
ground operations audits, leasing and sales support, as well
as the development of maintenance manuals and procedures.
As for training, the company
specializes in Airbus A320 and
Boeing 737NG.
More than sixty airlines
are AISG customers and, according to Mr. Teodoro, the
most important challenge is to
comply with certifications and
requirements of aerospace authorities, especially in Europe.
THE SPECIALTY
Unlike other companieslike
some in the automotive sector,
that conduct business in the
electrical appliance or aviation
industries, AISG only concen-
trates on aviation. We specialize in the aerospace industry, and

although we are not closed to
doing business in other areas, for
now we only cover aerospace,
says Mr. Teodoro. Competition
in Mexico does exist, but it is
not representative. Each airline
has its own technicians, but they
arent our competition.
In more than 20 offices
throughout Mexico, AISG employs more than 150 employees, of whom 120 are certified
technicians; mainly DGAC and
FAA, while 20% of the technicians are EASA certified. There
are also two female mechanictechnicians.
AISGs headquarters are
located in Cancn, Quintana
Roo, where they operate with
a staff of 24. In Huatulco, with
less operations, they only have
two employees. AISG locates
its staff throughout the country according to the volume of
business at each airport.
In terms of growth, the

company has shown healthy
20% increments each year since
2005. Our certifications and
requirements by the aeronautical authorities make airlines
seek suppliers that can give
them the necessary support in
maintenance matters. Without
doubt, they can care for themselves, but its convenient for
them to hire services like ours,
which is always more affordable than bringing a mechanic
on board.
EXPANDING OUTSIDE MEXICO
One of the advantages of producing, manufacturing and doing business in Mexico is the
quality of the workforce and its
low cost. In the field of aircraft
maintenance, labor in Mexico
is also cheaper than in Europe
and the USA, which allows us
to offer better prices.
AISG has welcomed the
road of expansion. We are
open to internationalization.
All of our customers are important, says Mr. Teodoro.
The company has partnerships with the Technological
University of Quertaro and
the National Aeronautical
University in Quertaro so
that students have the option
to carry out their professional
practices at AISGs facilities.
With ProMxico, AISG
participated in a trade mission to investigate the possibility of starting businesses in
the Dominican Republic. The
company discovered opportunities that it might explore in
the future.
Mexico has trained personnel and government facilities for
doing business and investing.
Thanks to this, our country is
very attractive for this sector,
concludes the Vice President of
AISG. N
www.aisg.com.mx
AISG
THE IMPORTANCE OF CERTIFICATION
Over sixty airlines are AISG customers. Their biggest challenge is to meet the certifications and requirements of the
aeronautical authorities, especially in Europe.
NETWORK
Hermosillo
interview with juan antonio teodoro mndez, vice president of aviation integrated services group, by luis fernando teca
In Mexico we have many

skilled and professional people.
Thanks to the aerospace history
of companies like Mexicana
de Aviacin, Aeromxico and,
more recently, Volaris and Interjet, the sector is developing
experienced workers. Personnel are very capable and cover
certification requirements, says

Juan Antonio Teodoro Mndez,
Vice President of Aviation Integrated Services Group (AISG),
a company specializing in Line
Maintenance of commercial
airlines and cargo.
AISG emerged from the alliance of two companies: A&P
In terms of growth, the company has shown healthy

20% increments each year since 2005. Our
certifications and requirements by the aeronautical
authorities make airlines seek suppliers that can give
them the necessary support in maintenance matters.
32
Mechanics International Services and AIS. Both offered similar services and worked for the
same airports. Hence, to provide
a complete service, they decided
to merge.
MORE THAN NINE CERTIFICATIONS
AISG basically offers three
services:
Line Maintenance
Consulting
Training
Their Line Maintenance service is the most profitable. Airlines are required by aeronautical authorities in their respective
countries to regularly inspect
22 Locations
Loreto
their aircraft prior to next flight.

It is better to hire a company in
the country where they arrive instead of carrying a mechanic on
board, explains Mr. Teodoro.
One advantage of AISG
is that it is present in 22 airports and has the most important aeronautical certifications:
EASA (Europe), FAA (USA),
and DGAC (Mexico), and also
from Chile, South Korea, and
Qatar, to mention a few others.
Obtaining these certifications involves many hours of
study and disbursement of funds.
A basic certification involves
from 120 to 160 hours per me-
June 2015
Culiacn
La Paz
On-call service
Monterrey
Mazatln
Los Cabos
Guanajuato
Puerto Vallarta
Guadalajara
Manzanillo
Cancn
Mrida
Quertaro
Cd. de Mxico
Puebla
Ixtapa Zihuatanejo
Acapulco
Cozumel
Veracruz
Oaxaca
Huatulco
June 2015
33
photos archive
A&P Solutions
How to diversify the market
From the union of two companiesPlsticos Automotrices de Sahagn and Aksys de MxicoA&P Solutions was
founded in 2012 to serve the automotive market. Now the company has three productive plants and employs 800
workers and is leading the plastic manufacturing in Mexico.
interview with mnica rivera crdenas, leader of aerospace project and marketing manager, a&p solutions, by luis fernando teca
A&P Solutions wants to

focus on interior aircraft
cabins, including seat
structures and parts,
coatings, control consoles
and the overhead parts
where passengers control
the air conditioning and
reading lights.
A&P Solutions has three plants

in Mexico (two in Puebla and
one in Ciudad Sahagn, Hidalgo, in central Mexico) that
manufacture plastic parts for
interiors, doors, coatings and
pillars, as well as parts for power train, engine covers, battery
consoles, radiator frames and
other structural components.
They have the capacity to manufacture larger and more complex parts, such as hoods, for
example.
The company also services
the agricultural sector, by manufacturing tractor hoods and
fenders. In their three plants,
A&P can manufacture practically any auto part, from the
smallest five gram parts, to
components that weigh up to

21 kilograms.
Last year the directors of
A&P Solutions decided to diversify their markets. They inquired about the aeronautical
industry and prepared to make
an incursion into this sector.
Were still working at it; were
in the early stages. Weve already met with experts in the
norms, and were scheduling
courses to address the implementation, explains Mnica
Rivera Crdenas, leader of
Aerospace Project and Marketing Manager at A&P Solutions.
Thirty years of experience
The aerospace industry in
Mexico has spiked in recent
years, and the companys partners dont want to miss the

opportunity to diversify their
markets. A&P Solutions will
not abandon the auto parts
business, but it will open up to
aerospace, taking advantage of
their experience working with
plastics. Our plants add up to
30 years experience in plastics,
so thats why weve decided to
look at new markets.
The closest aerospace cluster from their plants in Puebla
is in Quertaro, 1.5 hours
away. Since were still in the
planning phase, we would consider the option of installing a
plant closer to a cluster, such
as Quertaro or even further
north, says Rivera.
Executives at A&P Solutions have been working hard

during 2015. They have invested a lot of time in defining
what sort of plastic parts they
can supply the aerospace industry why, because it is very
diverse. But they seem to be
focusing on the interior cabin,
including seat structures and
parts, coatings, control consoles and the overhead parts
where passengers control the
air conditioning and reading
lights.
To certify is the challenge
The main challenge in the
aeronautical sector is certification. Weve had the chance
to visit several exhibitions.
Potential customers are very
serious about certification. The
first thing they ask you before
knowing your name and what
you do, is if youre certified. Its
definitely the hardest part of
the business, says Rivera.
A&P Solutions is currently
certified on ISO/TS:16049 and
34
June 2015
June 2015
14001. They are used to working under processes, keeping

track of them and following
guidelines. Were not so far
from the aerospace industry. But
we still have to fill some gaps in
terms of traceability, which is
very important in this sector,
she adds. But one step at a time:
after obtaining AS9100 certification, A&P Solutions will
look for comply with the regulations of the Mexican General
Direction of Civil Aeronautics
(DGAC).
This year, the company believes it will receive the AS9100.
A dozen employees were designated to the training and certification process. We have a lot
of talented people in the company willing to work very hard
to obtain the certification as
soon as possible.
The muscle of innovation
The rule at A&P Solutions is to
devote 1% of their revenues to
innovation and development. In
fact, the company has a research
center in Ciudad Sahagn that

serves all three plants.
The muscle of innovation
has produced dividends. In the
automotive sector, sales have
been growing steadily 5% each
year for the past three years.
These earnings are supported
by a well-prepared team. In the
area of human resources, the
company has a program linked
to universities to attract talent.
A&P Solutions projects a
significant growth in the next
years due to the opening of
Audi and other two luxury car
OEMs in Mexico.
They also have plans to
start new business in the aerospace market, and by 2017
they expect to have at least one
production line devoted to the
aerospace industry.
Although automotive cycles
are shorter, the company believes
this industry will continue to
represent between 75 to 80% of
their portfolio by 2020. N
This year, the company

believes it will receive
the AS9100. A dozen
employees were
designated to the training
and certification process.
www.apsolutions.com.mx
35
photos courtesy of peasa
for us primarily a challenge

that results in a substantial improvement in our knowledge of
processes, as well as in training
and increasing our staff. What
were looking for is a general
improvement of the company.
PEASA AUTOPARTES
The aviation sector, the biggest challenge
In parallel were working to enter other automotive and aerospace markets to initiate our diversification, expand our knowledge
and create the necessary links with academic institutions and government.
interview with ricardo navarrete, new business manager, peasa autopartes, by raquel rivas
Specialized in manufacturing automotive parts, Peasa

Autopartes is a company that
started its journey in the field
of pipe production in 1961. Derived from the positive results of
this activity, the company saw
the arrival of new opportunities
and included a special process
to manufacture conduit tube,
a tube through which electrical
cables run for construction or
electrical installations. After its
success in this field, Peasa Autopartes took the lead late in the
1980s and entered the automotive sector by manufacturing engine exhaust pipes.
36
This was a quantum leap

for the company, achieving one
of its biggest hits when it signed
an agreement with Nissan. Peasa Autopartes was contracted
by the Japanese automaker to
manufacture its entire exhaust
system. By the year 2000 the
Mexican company integrated
its stamping press processes to
the manufacture of components
and parts of exhaust systems.
That same year it integrated all
press processes and resistance
welding processes.
Now, the company is turning its eyes to the aeronautical
sector.
Since we have integrated

processes for fabricated metal
parts, a range of possibilities
opened for us in both the automotive and aerospace industries, says Ricardo Navarrete,
New Business Manager at Peasa Autopartes.
He states that the services
the company can offer within
the aeronautical sector are varied: They need someone who
can build and provide support
and maintenance of structural
parts such as carts, handles,
systems similar to rails or even
piping for conducting fluids.
The aviation sector represents
June 2015
Certification for production

Thanks to a strategic project
promoted by ProMxico, the
Mexico-EU Program for Competitiveness and Innovation
(PROCEI), and the Mexican
Federation of the Aerospace
Industry (Femia), the company obtained the AS9100C
certification that allows it to
manufacture for the aerospace
industry.
Navarrete recalls that, in
order to receive that certification, they went through a series
of training programs with experts in the field; at the same
time they revised all their manufacturing processes through a
new quality system. Later, the
aerospace experts audited our
processes meticulously in order
to verify our systems. Fortunately, these experts certified
just Peasa Autopartes met the
requirements of the aerospace
industry, recalls Navarrete.
Thanks to the AS9100C
certification, Peasa Autopartes
will participate in the Paris Air
Show 2015, the most important
aeronautical exhibition in the
world. Since we have just been
certified to supply the aerospace
industry, and this is an initial
requirement to do business in
this sector, were really going
to Paris just to get to know the
market and the environment,
establish contacts and strengthen ties with potential customers. We know that its not easy
to make deals in the aerospace
industry, that it takes time, but
were hoping that with our pro-
June 2015
cesses and manufacturing experience well be able to negotiate

a contract in the shortest time
possible.
The Paris Air Show 2015
will feature over 2,000 exhibitors from 48 countries, between large contractors, equipment and component manufacturers, SMEs focused on
manufacturing and assembling
aircrafts, engine manufacturers
and mechanical and metallurgical subcontractors, as well as
surface treatment and composite materials specialists.
The future of the company
The company is a Tier 1 and
Tier 2 company, with 350 employees working at Peasa Autopartes, which is the manufacturing arm that handles the
supply to both the automotive
and aerospace industries. The
company has many factories
located in the Vallejo area in
northern Mexico City, and a
new plant in San Luis Potos.
Navarrete told ProMxico
that this year they open a new
plant in San Luis Potos to meet
the demand of Peasa Autopartes. Well also expand operations in San Luis Potos. Weve
been growing at levels of 30%
in recent months. We are in a
very demanding time; everything is happening very fast. We
will get through with businesses
we already have, but in parallel were working to enter other
automotive and aerospace markets to initiate our diversification, expand our knowledge
and create the necessary links
with academic institutions and
government.
The company has developed
in-house equipment and special
processes, ranging from stamping and die-cutting to weldingassembly processes, rolling tubes
with TIG welding, pipe bending,
etcetera.
We also have assembly processes like mufflers or silencers,
and components to assemble
complete exhaust systems. We
also sell directly to customers as
part of a complete assembly operation, says Navarrete. N
Peasa will open a

new plant in San Luis
Potos in 2015 to meet
the demand of Peasa
Autopartes. Well also
expand operations in San
Luis Potos. Weve been
growing at levels of 30%
in recent months.
www.peasa.com.mx
37
photos
archive
THE BAJA CALIFORNIA AEROSPACE CLUSTER
MEXICOS AEROSPACE CLUSTERS

DEVELOPMENT AND INNOVATION FOR THE INDUSTRY
Industrial clusters carry the triple propeller model in their DNA: working together with schools, government and
private industry.
text by scar hernndez and raquel rivas with information from interviews with toms sibaja, executive president, baja california
aerospace cluster; mnica vega ocaranza, manager, chihuahua aerospace cluster; pauline medori, ceo, monterrey aerocluster;
claude gobenceaux, president, quertaro aerocluster, and enrique ruiz, general director and technical secretary of copreson
Development in Mexico of the aerospace

industry owes much of its momentum to
a network of regional clusters. These partnerships often work in the same confined
spacesuch as an industrial park, and
sometimes in scattered sites within the same
states, where they offer companies support
and attract foreign investment. Moreover,
they streamline the business through cooperation and quality assurance, while training and developing human talent through
educational institutions.
With the North American Free Trade
Agreement (NAFTA), exports to the USA
have increased, and USA companies have
found in Mexico an ever more reliable
partner in the supply chain, from components to maintenance, repair and operations (MRO).
Among the clusters in the Mexican
aeronautical sector, several stand out: Baja
California (with 80 companies), Sonora
(with 64), Chihuahua (30), Nuevo Len

(23), Quertaro (34), Tamaulipas (11) and
the Federal District (11). In total, clusters
affiliate and shelter more than 300 companies that have facilities in several regions
that produce components for all types of
manufacturers.
Thus, hundreds of aerospace companies operate in 18 states in Mexico, generating exports amounting to more than
6 billion dollars annually. In 2006, only
109 companies were registered in this sector in Mexico, but by 2014 the figure had
increased to over 300.
In this accelerated growth phase of the
aerospace industry, it is essential to include
and develop Small and Medium-sized Enterprises (SMEs) thatwith few technical
resources and human talentare striving
to become suppliers of large companies.
But for SMEswhich represent 85%
of the businesses in Mexicoto join the
Hundreds of aerospace companies operate in 18 Mexican states and

generate exports amounting to over 6 billion dollars annually.
38
production chain, a number of challenges

need to be resolved.
1. Increase the production capacity.
2. In a context of strong competition and
asymmetries, deploy collaboration of
SMEs with leading companies and, in
turn, the latter with unions.
3. Develop regional institutions that can
disseminate innovations and provide
frames of reference and new capabilities.
Baja California has been in the aerospace

industry for almost 50 years, although in
the beginning it did not have a comprehensive support system. The start of the cluster
goes back to 2003. Thirteen years ago the
first steps were taken to form a body that
could identify these companies, what they
manufactured and where were located.
Toms Sibaja, Executive President of
the Baja California Aerospace Cluster, explains that this conglomerate services five
different specialties: aeronautics, space,
defense, UV (drones) and MROs.
The cluster is primarily made up of
companies that manufacture parts and
components within the aeronautical value
chain, mainly serving the commercial aviation industry. The defense segment consists
of companies regulated by the International Trade on Arms Regulation (ITAR),
which operate in Mexico through a Manufacturers License Agreement (MLA). Their
sole customer is the USA Department of
Defense.
In the space segment, efforts are coordinated with the Mexican Space Agency
to link industry with space projects, in addition to encouraging the development of
skills and knowledge on the subject among
children and youth.
Regarding UV (drones), the cluster is
sheltering leading global companies, working with a groups of experts in the innovative applications for their commercial use
and applications. Additionally, they work
with the General Directorate of Civil Aeronautics in Mexico to regulate their use in
the country. Finally, as for MROs, the talent gathered in Baja California has a high
level of technical expertise that supports
MRO operations nationwide, says Sibaja.
Baja California harbors OEMs such as
Gulfstream and Tier 1 companies such as
Honeywell and UTC Aerospace Systems.
There is a wider base for Tier 2 companies,
such as Eaton, Esterline, GKN, TE, CST-Kavlico and Cobham, to name a few. And Tier
3 include Zodiac, Triumph, Hutchinson,
CPP and Lockheed Martin, among others.
Skilled labor is relevant, so training

is a vital endeavor. Consequently, the development of local suppliers (to reduce
imports) and the attention of Tier 1 and
Tier 2 Original Equipment Manufacturers
(OEMs) have a positive ripple effect: they
create jobs that strengthen the development of talent and innovation.
Many schools are forming engineers
and technicians who are hoping and desiring to work in this sector. The triple
propeller model (schools, government and
private enterprises), which is in the aerospace cluster DNA, is conducive to working together.
June 2015
June 2015
39
Zodiac and Hutchinson, where engineers

are being prepared to develop specific projects in the aerospace sector. Our challenge
is to migrate and multiply knowledge in an
area that will have exponential growth and
higher value, according to Sibaja, who ensures that the cluster he heads has adopted
a five-propeller model, which includes government, academia, industry and leadership
organizations, as well as society.
Weve been working under this model
for four years already, and its working.
The key to success is sharing information
on our achievements, involving all parties
and having them take part in the decisionmaking process. The secret is to work in
a coordinated manner. Thats whySibaja
concludesclustering is here to stay. It is
a useful specialization tool, and a proven
path to success. Therefore, we must take
advantage of it.
THE CHIHUAHUA
CLUSTER
AEROSPACE
The Chihuahua Aerospace Cluster (CACh)

is integrated by five OEMs such as Textron
Aviation, including the companies Cessna
and Beechcraft, Textron International
Mexico - Bell Helicopter, Honeywell Aerospace and EZ Air. It also includes more
than 36 certified world class companies
like Safran Labinal Power Systems, Safran
Engineering Services, Zodiac Aerospace
with nine different divisions, Fokker Aerostructures, TIGHitco, Kaman Aerospace,
THE EDUCATIONAL CHALLENGE

In Chihuahua, a technological road map
was traced and in 2014 they aligned all
the requirements demanded by the leading
photo
40
Metal Finishing Co., Lisi Aerospace, Nordam, SOISA Aerospace, Altaser Aerospace
and many others.
This cluster represents a success story
of the triple helix working together, where
the alignment of industry with Government and the Academia has benefited the
achievement of objectives of its members
in the fields of technology, education, supply chain, infrastructure and promotion.
We have strategic projects: we are
working with each of our companies in
order to fulfill specific requirements, we
are planning the establishment of a Maintenance, Repair and Operations (MRO)
center near the airport and create a wide
range of aviation services around this site,
says Mnica Vega Ocaranza, manager of
the cluster.
The CACh has a relevant number of
large companies. In Chihuahua we are
linked with different organizations, companies and research centers, we strongly
believe in global alliances, triggering joint
efforts to deploy growth strategies for all
parties involved, she says.
Chihuahua is strong in different capabilities like turbines, aerostructures, wiring harness, composites, special processes
and treatments, high precision machining,
sheet metal, engineering and design.
Among the companies that have been
successful, Vega mentions Soisa Aerospace
as a local success story, which distributes
seat covers to more than 60 airlines around
the world and has a significant market
share. Altaser Aerospace from Copachisa
Group (better known in the construction
sector) is another local company that has
invested in the aviation industry and all
foreign companies who established operations in the state and have been transferring new processes and expanding their
companies throughout this time.
CACh has grown steadily and step by
step. The most recent OEM that arrived
(in 2013) is EZ Air, a company that incorporated from the merger of Embraer
and Zodiac Aerospace, and is focused on
aircraft interiors with composite materials
(panels, floors, galleys and overhead compartments, among other products), now
producing the 100% of interiors for some
of the Embraer aircraft models.
June 2015
June 2015
photo
Several manufacturers devoted to precision machining and special processes are

classified as Tier 4. The pyramid is still
inverted. We require more Tier 4 companies to support the industry. Hence the
emphasis weve placed on the development
of local suppliers and specializedmainly
technicaltalent, says Sibaja.
To reduce costs, delivery times and develop a healthy industrial ecosystem, the
region, in order to meet the demand of the
industry, is requiring more certified and
committed SMEs. Sibaja anticipates challenges that are reflected in their Strategic
Plan 2025. The outlook is positive. There
are many milestones to address. Moreover,
our work is constant and we cannot lose
sight of where we want to go, he says.
The cluster maintains a close relationship with academia. Several initiatives are
underway concerning training and development in technical schools. The major requirements of the industry deal with precision
machining, welding and painting, among
other specialties. And there are specific milestones achieved for the creation of the Technical Superior University (TSU) degree at the
technical level in aerospace manufacturing
in the Tijuana Technical University (UTT).
Furthermore, they already inaugurated in
Tijuana in 2014 the University of Advanced
Technologies (UNIAT) with several majors
serving the aerospace sector.
Examples of this fruitful relationship are
found at companies like Honeywell, UTC,
cortesy of the chihuahua aerospace cluster
The secret is to work in a

coordinated manner. Thats why
Sibaja concludesclustering
is here to stay. It is a useful
specialization tool, and a proven
path to success. Therefore, we
must take advantage of it.
cortesy of the chihuahua aerospace cluster
companies. They conducted an educational

study and defined 24 competencies as a
guideline for the Academia and training
centers. Some of them are general in nature,
and may apply for the automotive and metalworking industries, among others.
THE RESULTS
Within the CACh each company has different approaches for recruiting talent. For
training, the Government of the State created
a High Technology Training Center (Cenaltec). Without a strong labor force we cant
achieve our planned objectives. The Cenaltec, for example, offers tailored courses,
with 120 to 240 hours of specialized training according to the needs of each industry.
Another option that the CACh has explored
is a train the trainers program and share of
best practices among its members.
The cluster also participates in the design of the curricula and programs, focused
on senior high schools. In fact, the National
College of Technical Professional Education
(Conalep) has completed three projects ready
to implement for technical careers. The first
generation has already been admitted, and by
2018 well have the first graduates with skills
focused on aeronautics, says Vega.
In Chihuahua, a technological
road map was traced and in 2014
they aligned all the requirements
demanded by the leading
companies. They conducted an
educational study and identified
supply chain and integration
requirements that will strengthen
the Aerospace Industry.
41
Nuevo Len is a state with lineage and industrial tradition, particularly in the metalworking segment. The work culture is
very similar to the USA. The people are
very hardworking and employers and their
employees can easily adapt to the aviation
industry, says Pauline Medori, CEO of
the Monterrey Aerocluster (ACM).
The state also ranks fifth in the number of companies and jobs in the aviation
sector (after Baja California, Chihuahua,
Quertaro and Sonora), and third in investment in aeronautics research and development.
Maintenance, Repair and Operations
(MRO) in this sector is equally important: the state ranks second in terms of
the largest fleets in Mexico. It houses 22

MRO workshops certified by the General
Directorate of Civil Aviation (DGCA), two
MRO workshops certified by the Federal
Aviation Administration (FAA), 1,600
direct jobs in the MRO segment, and 50
technicians certified by the FAA, among
other assets.
ACM STRENGTHS
In Monterrey, companies affiliated to the
ACM (founded in 2009) do not necessarily
work in the same space. What we need
is an OEM or Tier 1 fully devoted to the
aviation industry, says Medori.
Only one company is dedicated exclusively to aerospace manufacturing; the rest
are suppliers of various industrial sectors.
The ACM develops projects funded

by the federal or state governments
to support enterprises that need to
increase their competitiveness levels
and provide services required by
foreign customers.
42
SUCCESSFUL SMEs
The ACM has 26 affiliated companies, of
which only three are foreign, along with
four universities, a technical school, a research center and two state government
institutions. In 2014 it created more than
3,000 direct jobs with sales of over 900
million dollars, while exporting 99% of its
production.
Medori stresses that the ACM is not
a maquila operation. We develop suppliers. All companies that we affiliate are of
Mexican capital and the vast majority are
SMEs. Only two are large organizations,
she says.
The main challenge is for companies
in the region to supply large aerospace
organizations. Ten years ago, the Mexican supplier did not meet the requirements of the aerospace industry. Today
things have changed. In Nuevo Len
she exemplifiesthere are companies
with 30 to 35 employees that are selling
directly to Boeing.
THE QUERTARO AEROCLUSTER
The first notable advantage of Mexico on

the global aerospace industry map is its
location. It is not only next-door to the
USAthe main exporter of the sector,
but it is also close to Canada and Brazil,
positioning it as a viable competitor in the
market. Mexico functions as a bridge between the three most important areas for
June 2015
June 2015
courtesy of the qurtaro aerocluster
THE MONTERREY AEROCLUSTER
the sector in the world: North America,

South America and Europe, says Claude
Gobenceaux, President of the Quertaro
Aerocluster.
Apart from the geographical advantage that Mexico offers to the aerospace
market, Gobenceaux also mentions another vital aspect: the workforce. The country trains many top-level engineers, allowing the industry to develop very quickly. In
fact, we have everything it takes to discover talented people and make them grow.
This is achieved through both educational
institutionssuch as the Technological
Institute of Monterrey for Advanced Studies (ITESM), the National Autonomous
University of Mexico (UNAM), the National College for Technical Professional
Education (Conalep), and the Aeronautical University in Quertaro (UAQ), among
others, and the companies themselves,
which implement courses tailored to the
necessities of each case.
For Gobenceaux, the talent of a worker can proceed or can be discovered in two
ways: Talent can be found at school, or
during the workers development within a
company.
During the national election campaign
in 2012, the current President of the Republic, Enrique Pea Nieto, signed before a
notary public 266 campaign promises that
photo
photos
courtesy of the monterrey aerocluster
Today, the administration of this cluster is

working on finding a good OEM or Tier
1 candidate. They are calmly looking at
several candidates. We will bring the one
that suits us best, says Medori.
The skilled and competitive workforce,
along with the fact that Mexicans are proactive, results in great advantages. The
Mexican ability of changing jobs is remarkable. Manufacturing is of good quality and cost competitive, says the CEO of
ACM. To this we must add the location
of the country, the NAFTA market, the
dollar zone, the proximity to the USA and
our infrastructure.
The most important challenges for the
ACM have been attracting foreign investment and developing local businesses. In
the aerospace sector, training, certification,
specialized software, customer audits, and
purchasing orders are required. It is a sector that creates earnings in the medium
term. But first we have to invest heavily,
explains Medori.
43
The President of the Quertaro

Autocluster foresees a great
development of the aerospace sector
in Mexico, thanks to the combined
work of businesses, academic
institutions, government and
research centers.
would translate into action during his administration. Promise number 17 referred
to the construction and operation of the
National Center for Research and Certification of Composite Materials for the Aerospace Industry in Quertaro. Gobenceaux
says that this commitmentwhich will become a reality in the coming monthswill
give a new and very positive dimension to
the aerospace sector in Mexico.
DEMAND FOR TIER 2 AND TIER 3
The President of the Quertaro Autocluster foresees a great development of the
aerospace sector in Mexico, thanks to the
combined work of businesses, academic
institutions, government and research centers. In his view, the current challenge lies
in the supply chain. Today there are many
Tier 1 OEMs, but what we need most are
Tier 2 and Tier 3, that is, small and medium enterprises (SMEs) willing to venture
in aerospace, says Gobenceaux.
The entry of these companies in the
sector would speed up the market in the
country. Growth today is due to Tier 1
OEMs (large companies). But tomorrow,
these companies will require more resources for Maintenance, Repairs and Operations (MRO) or engineering, he says.
THE ECONOMIC DEVELOPMENT

COUNCIL OF SONORA
Unlike clusters in other states, Sonora decided to concentrate its efforts on one segment of the aerospace industry. Through the
44
Located 1.5 hours from the uncongested border of Nogales, it is linked to

the state of Washington, where Boeing is
based. It is also close to Wichita in Central
USA (where Boeings pre-assembly operations are located), or South Carolina in the
Southeast (the site of Boeings assembly
line). Sonora is also a privileged location
for Airbus, which is building an assembly
plant in Alabama.
Since 2009, the Council has been
looking for companies that meet the specific requirements of the supply chain. For
example, in the aerospace structures segment, they need to expand capabilities
for wing parts (made in Guaymas), and
hatches (made in Hermosillo) for Boeings
787 aircraft. We want to attract companies for machining operations as well as
surface treatment for aerospace structure
parts. In Sonora we assemble, detail and
send components directly to Boeings assembly line, says Ruiz.
Copreson also covers the field of aircraft maintenance. The state government,
in conjunction with a Canadian-Mexican
joint venture, built a hangar in Ciudad
Obregn to offer this specific service. The
site has already been certified by the Federal Aviation Administration (FAA) and has
been operating as an aircraft maintenance
station for over a year and a half.
Copreson
Founded in 1997, Copreson is a decentralized public agency dependent on the states
Secretariat of Economic Development, integrated by companies, unions, state government and academic sector. Its primary function is to promote foreign direct investment,
but also has the task of attracting investment
from Mexican companies to Sonora.
Copreson has offices in Ciudad Obregn,
Hermosillo, Navojoa, Nogales and San Luis
Ro Colorado. As part of its activities, the
organization also encourages the growth
of companies, by helping them acquire new
processes or technologies, or by expanding
their facilities. We also invite companies
with specific capabilities to enrich the business range in Sonora, says Ruiz.
Companies specializing in the manufacture of turbine parts have come together in Sonora. For example, companies
devoted to casting and machining metal
parts. Recently, other specialized firms
have also joined the supply chain for essential turbine components.
A successful association
In Sonora there are 64 companies based
in cities like Ciudad Obregn, Guaymas,
Hermosillo, Navojoa and San Luis Ro
Colorado, and each has specific capabilities and certifications. While there are no
aeronautical OEMs in the state, there are
more than 60 Tier 1 and Tier 2 companies,
each with more than 300 employees. The
largest is Williams Internationala manufacturer of turbines for private jetslocated in Guaymas since 2007.
In April 2012, Rolls Royce opened
an office that brings together the largest
group of companies that tend to the supply
chain in Mexico. Among those 64 companies at least 10 are SMEs that are suppliers
to Tier 2 companies. They are located in
Guaymas, Hermosillo and Nogales.
One of the advantages of Sonora, in
addition to the companies based there, is a
workforce of over 10,500 in the aeronautical industry alone. The business fragmentation in the state generates low employee
turnover, and it is rich in certifications, materials, equipment and processes.
June 2015
The challenges
Copreson is working with Tier 1 and Tier
2 companies in aligning Mexican SMEs
to become able suppliers. It has been a
long and complex path, but very positive,
says Enrique Ruiz. Once these companies
achieve certification, they can fulfill their
ulterior objectives.
In Sonora there is excitement on behalf
of the local entrepreneurs that are seeking
photo courtesy of the economic

development council of sonora
photo
courtesy of the qurtaro aerocluster
Economic Development Council of Sonora

(Copreson), it set the path for suppliers
specializing in turbines. The Council is an
agency in charge of attracting investment in
this field, says Enrique Ruiz, General Director and Technical Secretary of Copreson.
photo courtesy of the economic development

council of sonora
to link up to the supply chain. We must

solve the funding, says the official.
Copreson designed a program to train
young people who are on the Secoder assembly line, a French company that manufactures aircraft hatches for Boeing assembly lines in Washington and South Carolina. The training focused on technological
processes, with results that exceeded the
expectations of both companies in terms
of delivery timing, quality and redesign of
the assembly process. It was a tailored
suit made in Sonora, says Ruiz.
The Council competes with companies
in England, where there is a large installed
capacity, and with others located in the state
of Ohio in the USAwhere GE is based,
as well as with companies in Singapore,
Thailand, France and Italy, that are linked
to the Rolls Royce and GE programs.
Copreson wants to be recognized by
its installed capacity. Its challenge is to
convince companies that operate in other
parts of the world that Mexico is a competitive alternative and that Sonora is a
privileged place to operate. N
In Sonora there are more than 60

Tier 1 and Tier 2 companies, each
with more than 300 employees. The
largest is Williams Internationala
manufacturer of turbines for private
jetslocated in Guaymas since
2007.
Copreson encourages the growth of

companies by helping them acquire
new processes or technologies, or
by expanding their facilities. We
also invite companies with specific
capabilities to enrich the business
range in Sonora, says Ruiz.
June 2015
45
Negocios ProMxico | Figures
The Aerospace
and Defense Sector
in Mexico
Figures | Negocios ProMxico
Key Facts
CHIHUAHUA
+15% average annual growth rate of exports during 2006-2014

There are 302 companies and support organizations most
of which have Nadcap and AS9100 certifications
Companies are mainly located in 5 states
The industry employs more than 45,000 high-level professionals
Focus
Industrial and advanced manufacturing. Innovation capacities in
the design, engineering, manufacture and assembly of fuselages,
aerostructures and their parts (airplanes and helicopters),
engine and their parts, electrical wiring systems, high-precision
machining, interiors, seats and their components, landing gear
parts and emergency systems such as chutes and life rafts,
among others.
Companies
An often-overlooked segment that has a strong presence in the
state is the defense industry. This industry has been leveraging
the advantages of working in the state for many years. With
the Wassenaar Agreement, ITAR and BASA (Bilateral Aviation
Safety Agreement) this industry is expected to continue its
growth.
Baja California
Focus
Baja Californias manufacturing industry
is recognized mainly for its innovation
in aircraft design interiors and complete
integration tests. In manufacturing, the
state specializes in precision machinery,
electric and power systems, hydraulic
and interior systems, and metal plaque
conformation processes for the A+D market.
Some companies have the internal capacity
for special processes, thermal and surface
treatment, and perform MRO motor part
activities.
Training and Education

Universidad Autnoma de Baja California (UABC),
Centro de Estudios Tecnolgicos Industrial y
de Servicios (CETIS), Universidad Tecnolgica
de Tijuana (UTT) and Colegio Nacional de
Educacin Profesional Tcnica (Conalep)
Available Qualified Human Capital

30,000 engineering students, around 3,900 engineers, and 1,500
technicians graduate every year.

The education institutions graduate more than 6,000 engineers
every year.

Has 59 universities and technological schools, 65 technical schools
and two high level research and development centers.

High quality and excellence of its highly competitive education
institutions. Universidad Autnoma de Nuevo Len (UANL),
Instituto Tecnolgico de Estudios Superiores de Monterrey
(ITESM), and other technical schools and technical institutes
Quertaro
Focus
Appropriate infrastructure and optimal business conditions, particularly those intended
to complement the supply chain for complex machining processes, surface coatings, heat
treatments, sheet metalworking, forging and casting. The main aerospace products and
processes in the state:
Machining of complex components
Aerostructures
Landing gear components and MRO
Composite components
Propulsion engines MRO
Components for braking systems
Sonora
Focus
Center of excellence for manufacturing blades and engine
components, and the availability of special processes. Investment
casting, die casting, sand casting, heat treatment, vacuum heat
treating, passivation, brazing, sintering, CAD plating, surface
treatment, HVOF spray, VPA, plasma spray, platinum plating, gold
plating, sulphuric anodize, chromic anodize, priming, and painting.
Companies
30 aerospace companies.
Exports
1.1 billion dollars. The state exports mainly goods for the assembly or manufacture of
aircraft and aircraft parts, turbojets with thrusts in excess of 25 KN, landing gear and parts
and goods for aircraft or aircraft part repair or maintenance.
Companies
More than 50
Exports
Close to 250 million dollars

Since 2006, 2,851 students have graduated and the number is expected to increase to 6,500
by 2016 considering the UNAQ alone.

29,203 students enrolled in engineering and technology programs

Universidad Aeronutica en Quertaro (UNAQ), Laboratorio de Pruebas y Tecnologas Aeronuticas
(Labta) and Red de Investigacin y de Innovacin Aeroespacial de Quertaro (RIIAQ).

Instituto de Manufactura Avanzada y Aeroespacial de Sonora (IMAAS)
46
Companies
28 companies and 22 DGAC-certified maintenance, repair
and overhaul (MRO) workshops serving 12% of the
Mexican fleet.
Exports
651 million dollars per year.
Companies
80

It has 24,349 students enrolled in engineering and
technology programs from a universe of close to
905,441 nationwide.
Focus
Creation of high-level technical talent for the aerospace
industry with high-level academic institutions integrated to
the sector in addition to the integration of local suppliers
to the value chain of the national aviation industry
through the development and conversion of suppliers with
manufactured high added value pieces. Finally, Nuevo Len
specializes in MRO services for civil aviation.
Exports
More than 1 billion dollars a year
An often-overlooked segment that has a strong

presence in the state is the defense industry. This
industry has been leveraging the advantages of
working in the state for many years. With the
Wassenaar Agreement, ITAR and BASA (Bilateral
Aviation Safety Agreement) this industry is
expected to continue its growth.
Exports
1.8 billion dollars a year
Nuevo Len
June 2015
June 2015
47
Negocios ProMxico | Guest Opinion
photos
FEMIA
The Mexican Federation of the Aerospace Industry (FEMIA) is a private non-profit association that brings together most of
the aerospace companies operating in Mexico. FEMIA, established in 2007, currently has 87 members, and in 2012, jointly
with Mexicos Ministry of Economy it defined a comprehensive strategy with clear objectives for the sector to fulfill by 2020.
interview with benito gritzewsky kriger, chairman of the board, mexican federation of the aerospace industry (femia), by raquel rivas
The association expects that Mexico will

be among the top 10 countries in terms
of worldwide sales, thanks to the strategies and policies they are promoting to
develop the Mexican aerospace industry.
We have important plans for growth. We
have a flight plan and a path defined five
years ago with very clear objectives from
then till 2020, and I believe were right
on track, says Benito Gritzewsky Kriger,
Chairman of the Board of FEMIA.
Three goals
Gritzewsky considers that the goal of situating Mexico among the 10 largest aerospace countries in the world is attainable,
and proof of this is reflected by the progress
the country has made on the list, by passing
already from the 15th place to the 14th.
There are very good market prospects. The future looks very promising.
48
Guest Opinion | Negocios ProMxico
courtesy of femia
There are very important commitments by

global organizations that will place us in
the 10th position, or better still, if we do
the right things and implement the appropriate public policies, and if we continue
teaming with federal and state authorities
that are equally interested in this outcome.
There are several players, and we need to
have them all playing on the same team,
says Gritzewsky.
Another challenge is to export over 12
billion dollars in the aerospace sector. According to the executive, this figure is also
feasible. Twelve billion dollars in exports
is attainable. By the end of 2014 we had
already passed the half-way mark, closing with 6.4 billion dollars in exports, and
weve still got almost five years to go.
The other three targets are to achieve
a 50% national integration in manufacturing for the aerospace industry; and
June 2015
create 110,000 direct jobs in the sector, of

which 30 to 35% should be engineering
positions. These goals are quite achievable, and all three are progressing well,
he says.
Gritzewsky revealed that important
announcements would be made at the
worlds largest aerospace forum in Paris,
France. During the 2015 Paris Air Show,
several important announcements will be
made regarding foreign investment projects in Mexico, and other major commitments from leading companies in the
industry will consolidate as Mexico becomes their great ally, says the Chairman
of FEMIA.
Triple helix integration
The Mexican Federation of the Aerospace
Industry acts as the counterpart of the private sector and the federal government in
support of promoting investment and development of the sector. Its main mission
lies in promoting and strengthening the
aerospace sector, favoring industrial, technological and innovative development,
creating highly specialized jobs and consolidating the sector in higher value-added
activities. At the same time, it functions as
a partner of both the federal government
and educational institutions in uniting national and foreign companies in order to
strengthen the aerospace sector.
June 2015
We work intensively under a triple

helix model, joining industry, government and academia. We comprehensively define what the needs of the sector
are, we share these needs with the academic sector, we request the necessary
support from the government, and we
integrate these requirements into the
curricula.
Gritzewsky adds that the best talents
for operating these plants are prepared
at the technical schools and universities.
From the academic point of view, the
Mexican Space Education Council (COMEA) coordinates all academic activities
nation-wide and it integrates 26 universities and educational institutions with academic programs related to the industry,
and it is precisely there that we detect the
talent seeds.
FEMIA promotes educational plans
that feature unique and exclusive aerospace certifications. The federation also offers the advantage of counting on national
and international governmental support
programs. And this constitutes the triple
helix model. There is no doubt that the
aerospace industry is very important in
governmental and political terms. Major
investments are required, and improving
education according to the specific needs
of the industry is crucial, adds Benito
Gritzewsky.
Eighty percent of the market

is composed of manufacturing
companies that produce numerous
components such as harnesses,
electronic and electrical parts,
cables, components for landing
gears, aerostructures, components
for brakes, aviation turbines, forged
rings
49
Mexico has shown a

great capacity for advanced
manufacturing, and thats a key
element in this sector, together
with the capacity to assimilate new
technologies. And this is the main
difference between success and total
failure.
photos
Booming sector growth

According to statistics cited by FEMIA,
the sector has had a double-digit growth
on average over the last ten years. Gritzewsky says that annual growth is close to
17%. This, coupled with the 6.4 billion
dollars achieved by exports, reveals that
the sector is experimenting a very strong
development.
The numbers are growing significantly. The future we are contemplating
shows a sector in greater development and
stronger yet. Soon, global enterprises that
manufacture aircrafts will announce important commitments very firmly focused
on Mexico, and this excites us and motivates us to continue leading the industry
along the same path we have already covered, says Gritzewsky.
Today, companies supplying the aerospace industry in Mexico are located in 18
states, but if we analyze them in depth we
can observe that there are active drivers of
development with a significant presence in
states like Baja California, Sonora, Chihuahua, Nuevo Len and Quertaro. The Chairman of FEMIA says that in all 18 states the
aerospace projects have been very successful.
Eighty percent of the market is composed of manufacturing companies that
produce numerous components such as
harnesses, electronic and electrical parts,
cables, components for landing gears, aerostructures, components for brakes, aviation turbines, forged rings Plus, 10%
is devoted to engineering and design. Ten
percent is a lot for these two concepts. We

currently employ around 3,500 Mexican
engineers that are intensively developing
and designing aerospace components. Some
of these designs have already been implemented as improvements in critical aircraft
components, says Gritzewsky. The other
10%, he says, is covered by MRO organizations, devoted to the maintenance, repair
and overhaul of airplanes.
The advantages of Mexico
The FEMIA executive notes that, as is the
case in other industries such as the automotive sector, Mexicos geographical advantage offers a major incentive for companies.
We are seen as neighbors of the largest
customer in the world in the aerospace industry. In addition, Mexico is a member of
NAFTA, with the big advantages that this
brings, says Gritzewsky.
At the same time, he notes that the sector has a 100% dollarized economy, meaning that establishing manufacturing facilities within the region facilitates everything
concerning costs and exchange rates. And
another of the countrys many advantages
is our human capital.
Mexico has shown a great capacity for
advanced manufacturing, and thats a key element in this sector, together with the capacity to assimilate new technologies. And this is
the main difference between success and total
failure, concludes Gritzewsky. N
www.femia.com.mx
courtesy of unaq
UNAQ
Strength through academic,
entrepreneurial and governmental unity
The idea for the Aeronautical University of Quertaro (UNAQ) emerged between 2005 and 2006, when specific needs
for highly qualified Mexican human capital resources for the aerospace industry were identified.
interview with jorge gutirrez de velasco rodrguez, rector, aeronautical university of quertaro, by raquel rivas
Jorge Gutirrez de Velasco Rodrguez, an

engineer and rector of the UNAQ, told
ProMxico that the need for the institution
emerged from the grand project of attracting the Canadian company, Bombardier.
This layed out a major development project for the sector in two stages: first, by es-
tablishing a technical training program to

enable the first generation of technicians
that would manufacture and assemble
structural and electrical components; and
second, by creating a broader institution
that could meet the training requirements
of professional and technical researchers
The UNAQ has over 1,100 undergraduates and about 550 technicians
whose training focuses on both manufacturing aeronautical components
and maintenance.
in developing the entire industry, explains

Gutirrez de Velasco Rodrguez. Hence,
the University emerged as a strategy by
the Mexican government to help detonate
growth in the aerospace sector.
In November 2007, the institution was
officially inaugurated as a public agency
in the state of Quertaro. Today it has a
membership of over 1,100 undergraduates
and about 800 technicians per year whose
training focuses on aeronautical components manufacturing and maintenance.
French-Mexican union
The largest project undertaken by the
UNAQ was incubated between 2009 and
2010, when the former President of Mexico, Felipe Caldern, and his French counterpart, Nicolas Sarkozy, identified a number of areas of collaboration through letters
of intent seeking to develop and expand the
scope of the bilateral relationship between
our two countries. The three major topics
for both countries focused on biotechnology, tourism and aeronautics.
We are very proud that over time we
were able to realize this endeavor with the
participation of the Ministry of Education,
the government of Quertarothrough the
50
June 2015
June 2015
51
photos
UNAQs mission is to train professionals and researchers for the

aeronautic sector and contribute to the social, economic and cultural
development of Mexico.
UNAQand the Ministry of National Education of France, says Gutirrez de Velasco.
The rector also explained that two major French groups participated in the agreement: Safran (the largest aerospace employer in Mexico), and Airbus, through its
affiliate in Quertaro, Airbus Helicopters.
All parties involved proposed a project to provide technical training, focusing
on the maintenance, on our premises, of
Conalep technical professionals, as well as
senior technicians from the UNAQ. The
project is the Franc-Mexican Campus of
Aeronautical Training. In April 2014 the
Mexican President, Enrique Pea Nieto,
and the current President of France, Franois Hollande, jointly inaugurated it.
This first phase of the project generated international credibility for Mexico
in general, and for Quertaro in particular.
We now have the ability to develop large
projects with state vision, and build capacities at the highest level. In concrete terms:
we train technicians that are recognized
by the international aviation authorities in
Mexico, said the rector.
Thanks to this coalition, the university
now has a unique infrastructure for training students at the maintenance, technical,
engineering and graduate levels. According
to Jorge Gutirrez de Velasco, he is taking
the necessary steps for achieving the second year of funding, which will allow the
university to continue to equip and train its
teachers. In addition, the European Avia-
52
tion Safety Agency (EASA) has already certified the Franc-Mexican Campus. As a
project, the Campus will conclude in 2016
but the operation will remain indefinitely.
More academic offerings
The UNAQ also provides technical training
programs that can last hours or months,
tailored specifically for the companies that
require them. As for the universitys cur-
ricula, the institution offers many flexible

and versatile educational programs that
meet the standards recognized by aviation
authorities. In particular, we can highlight our programs for senior maintenance
technicians, where we have two lines: airplane and powerplant, and electronic systems. They are programs recognized and
licensed by the Mexican Civil Aeronautic
General Direction (DGAC), says Gutirrez de Velasco.
Within the UNAQ, the faculty is comprised of full-time and part-time teachers with a strong experience in the field,
mainly in the areas of maintenance and
manufacturing. Several of these teachers
have transversal skills derived from their
experience in related sectors such as the
automotive and metalworking industries.
We are a public institution and as such
we have the ability of relating to anyone in
the field. This is positive because we finally
have the support of the authorities to establish ties with companies that are deciding
to operate in Mexico. Each company has
its own peculiar requirements regarding
training programs and through their commitment to hire technical staff they make
a contribution to the institution, depending
on the size of their investment.
The rector explains that the university
is offering projects with companies that
have donated aircraft, engines and all sorts
of materials to help train the students. We
also have a close relationship with French,
Canadian and American institutions,
which is added value for a public institution such as ours. N
www.unaq.edu.mx
June 2015
archive
OPEN SKIES AGREEMENTS

TOWARDS A MORE LIBERAL APPROACH
TO THE MEXICAN AIR TRANSPORT INDUSTRY
The bilateral aviation agreement between Mexico and the USA, which will take effect on January 1, 2016, is a very
important step towards a more liberalized air transport industry; however, an open skies agreement would boost
even more the economies of the two North American partners.
by jos antonio cervantes acosta, corporate and aviation lawyer at basham, ringe y correa, s. c.
The execution of open skies agreements by

the United States of America (USA) with
over 100 partners around the world represents a liberal approach policy adopted by
such country as far as the operation of air
transport services is concerned. Many states
have signed open skies agreements with
the USA, including several Latin American
countries. However, Mexico has not reached
an agreement of this nature yet. As the countries with an executed open skies agreement
have obtained many benefits, this paper
supports the idea that Mexico, in the shortterm, should sign an agreement of this type
with its North American business partner.
INTRODUCTION
The air transport industry is a global undertaking. The Chicago Convention of
June 2015
1944 set the basis for the international

regulation of air transport. As the Chicago
Convention of 1944 was adopted during a
difficult period of time for the entire world,
the countries decided to close their airspaces for security purposes. This is why at the
domestic level states are in charge of establishing policies and dictating rules for the
operation of air transport services.
Civil aviation agencies all over the
world maintain a strict control on airlines.
The obvious control and regulation can
be clearly understood because of the need
that air services be supplied under high
standards of safety.
From 1938 to 1978 the airline industry was highly regulated, particularly
in the USA. The rational for such a strict
regulation was the idea that this field was
constantly under threat of excessive and

destructive competition.
During that period of strict regulation,
governments tended to protect national airlines in trouble by offering them new routes
or by helping them to merge with airlines in
better financial conditions. The change from
a regulated to a deregulated industry was
inspired by academics that criticized the air
transport business because they considered
that the high regulation of the industry occasioned inefficiency and wastefulness of resources1.
In the late seventies, the USA started to
gradually implement a liberalizing policy.
This policy consisted of opening up air
markets through the execution of bilateral agreements, the so-called Open Skies
Agreements. This policy coincided with
53
a country that is
connected to the world
76 airports
Mexico has a network of
free-trade agreements that
grant preferential access to 45
countries. (1.143 billion people).
Source: Communications and Transportation Sector Statistics
Yearbook 2013, SCT
the relaxation of economic barriers in the

operation of air transport services.
BILATERAL AGREEMENTS
States discuss with their peers the economic provisions and other requirements that
will rule the operation of air services over
their territories. They do so by negotiating
and executing bilateral agreements. Open
skies agreements are an expression of a
more liberal version, albeit not absolute,
of bilateral agreements amongst states.
Bilateral agreements usually contain
in greater or lesser extentthe following
provisions:
Capacity, that is the number of seats
and space available in aircrafts,
Number and names of airlines designed,
Frequencies,
Pricing,
Ownership and control requirements.
That is, the percentage of equity that
nationals or citizens of the state designating the airlineor the sate itself
must hold in the capital stock of a given undertaking. Control usually refers
to the requirement that the administration of an airline should be vested in
the number of directors necessary to
reach the percentage required to have
influence in running such an airline.
Mexico and the USA reached a new
54
bilateral aviation agreement, albeit not

an open skies agreement. Last November
21, 2014, the Department of Transportation of the USA and Mexicos Department of Communications and Transports
announced that an agreement had been
reached between the said countries in order to amend the existing aviation bilateral agreement entered into by and between
the said countries on August 15th, 1960.
According to the above-mentioned announcement, this agreement (which will take
effect on January 1, 2016) will bring many
benefits for USA and Mexican air carriers,
because the document provides them with
unlimited market access and more flexibility
as far as price setting is concerned.
The modernized bilateral agreement
eliminates multiple barriers as to the
number of airlines providing air services
to passengers in USA-Mexico City markets. Therefore, the entrance of new carriers that may operate air services in the
said markets is likely. Likewise, existing
airlines may offer new services to destinations that they probably had not considered before.
Cargo carriers will also benefit from
the new agreement by having the possibility to expand the services they offer to new
destinations, and to provide services from
the USA to Mexico and beyond Mexico to
other endpoints.
Finally, although both the USA and

Mexico have not yet negotiated an open
skies agreement, the new document will offer air carriers of both sides of the border
the opportunity to expand their services
and will boost price competition by airlines.
OPEN SKIES AGREEMENTS
Open skies agreements do not represent the
total liberalization assumed by the USA with
respect to its partners for the operation of air
services. Still, these types of agreements contain certain restrictions such as the establishment of ownership and control requirements,
cabotage, seventh freedom limitations [for
instance, under this seventh freedom Aeromxico would be permitted to carry traffic
between Atlanta (USA) and Amsterdam, in
the Netherlands, on a service which has no
relation to a point in Mexico], and commercial restraints, among others.
However, open skies agreements do
have multiple benefits for air carriers seeking operating optimization through the
coordination of efforts with other airlines.
Foreign carriers whose designating states
have executed open skies agreements with
the USA can obtain antitrust immunity
from alliances and other types of cooperation agreements. The rule is that the USA
must firstly have an open skies agreement
in full force and effect with the designating
state so that the airlines of the designating
June 2015
state may obtain antitrust immunity for

implementing an intended alliance or another type of cooperation agreement.
In that way, after the execution of an
open skies agreement, a cooperation arrangement amongst airlinesthat in principle would have produced anticompetitive
effectscan receive antitrust immunity by
the US Department of Transportation.
As an example, the Mexican flag carrier
Aeromxico intends to execute a joint venture agreement with its Sky Team partner
Delta2. For such purposes, antitrust immunity needs to be granted by the US Department of Transportation. However, as mentioned above, this can be achieved only if
Mexico signs an open skies agreement with
the USA.
There are certain liberalizing elements in
open skies agreements, such as:
Multiple designations of air carriers between the contracting states.
The freedom to set fares subject to certain limitations established in domestic
regulations to prevent monopolistic
practices.
Prevent capacity limitations.
A further liberalization as far as charter flights, cargo and computer reservation systems are concerned.
More freedom to provide support services in airports located in the other
contracting state.
June 2015
Freedom of the airlines of each contracting party to operate air services between
any points in the countries of the contracting states3.
In Latin America many countries have
executed open skies agreements with the
USA: Costa Rica, Guatemala, Honduras,
Nicaragua, Panama, Uruguay, Paraguay,
Chile, Brazil, Argentina, Colombia and
Per. Surprisingly, as of the date of this
paper, Mexico has not yet signed an open
skies agreement with the USA.
Certainly, Mexican airlines and cargo
carriers would benefit from the execution
of an open skies agreement between Mexico
and the USA. More domestic airlines will be
designated by the Mexican government to
operate air services between points of the
contracting parties (with certain restrictions
such as cabotage). This will be an important
incentive for private investors to participate
in the Mexican air transport industry, because they will be confident that as the USAMexico air market would be opened up, then
more business opportunities would arise.
The Mexican tourism industry would be
enhanced as well by offering American and
Mexican passengers more options of transportation to visit emblematic places on Mexican soil. This, of course would create more
job opportunities for Mexican citizens. Ultimately, passengers would be the main receiv-
ers of the benefits produced by an open skies

agreement. This would allow passengers of
both countries to (i) pay more affordable
fares, and (ii) choose within a wide variety
of airlines, routes and destinations in the territories of the contracting parties.
CONCLUSIONS
The liberalizing open skies policy implemented by the USA in the late seventies has
brought multiple benefits for its partners.
Many countries in Latin America have already executed open skies agreements
with the USA. However, Mexico has not
executed an agreement of this nature with
its North American business partner. The
bilateral aviation agreement between Mexico and the USA, which will take effect on
January 1, 2016, is a very important step
towards a more liberalized air transport industry; however, an open skies agreement
would boost even more the economies of
the two North American partners. N
1
R. Cudahy, The Airlines: Destined to Fail? 71 J.
Air L. & Com. 3, at 8 and 9 (2006)
2
see (http://www.flightglobal.com/news/
articles/alta-aeromexico-hopes-for-deeper-tieswith-delta-405987/) visited on November 13, 2014
3
P. M. J. Mendes de Leon, Latin American
Competition Forum. Session IV: Competition
Issues in the Air Transport Sector, at 5 and 6
(2011).
55
photos
School of Aeronautical
Engineering at the IPN
The strength of the school
lies in its graduates
This career in Aeronautical Engineering is the only one in the country with
CACEI certification, the national accreditation body for engineering careers.
interview with scar roberto guzmn caso, dean of the school of aeronautical
engineering at the national polytechnic institute (ipn), by raquel rivas
The career of Aeronautical Engineering was established in 1937 at the IPN

through the School of Mechanical and
Electrical Engineering (ESIME). It was an
initiative by engineers ngel Calvo Mijangos and Jean Roger Brelivet, who had
studied the specialty in France and saw the
need to introduce it in Mexico.
At that time, the country had only one
National Aeronautical Manufacturing
Workshop, where aircraft were completely
designed and manufactured, while domestic airlines were in the process of consolidation. The ESIME participated in these
activities, and the prestigious Anhuac
propellers were initially manufactured in
our workshops, recalls scar Roberto
Guzmn Caso, Dean of the School of

Aerospace Engineering at the IPN.
Today, 78 years after the adventure
that began at one campus, located at Allende 32 (in downtown Mexico City), and
through the efforts of Mr. Mijangos and
Mr. Brelivet, the strength of the school lies
in its graduates, who now work in virtu-
arturo ignacio fernndez ochoa/ipn
ally all the companies in the aerospace sector, including several from abroad.
Guzmn believes the work of these
graduates has been crucial for the school.
They have definitely contributed to the
development of aeronautical companies and activities. Demand for them has
grown exponentially. We have approximately 1,500 students, and every year 300
new engineers graduate. We offer a wide
range of seminars and graduate diplomas
to train them in specialized fields such as
airports, manufacture, design and maintenance, as well as two masters degrees,
in Aerospace Engineering and Aeronautic
and Space Engineering Sciences, currently
listed in the Conacyt National Register of
Quality Postgraduates.
Highly trained graduates
This career in Aeronautical Engineering is
the only one in the country with CACEI
certification, the national accreditation
The aeronautical engineer is a knowledgeable professional. He knows

how to design, manufacture, operate and maintain an aircraft and, since
the profession is multidisciplinary, he also knows how aeronautical
systems work (airlines, airports, air traffic, maintenance shops, factories,
design organizations and regulatory bodies).
Today, 78 years after the adventure that began at one campus, located at
Allende 32 (in downtown Mexico City), and through the efforts of Mr.
Mijangos and Mr. Brelivet, the strength of the school lies in its graduates,
who now work in virtually all the companies in the aerospace sector,
including several from abroad.
body for engineering careers. The institution seeks that highly trained professionals graduate with a comprehensive view of
aeronautical activities. The aeronautical
engineer is a knowledgeable professional.
He knows how to design, manufacture,
operate and maintain an aircraft and, since
the profession is multidisciplinary, he also
knows how aeronautical systems work
(airlines, airports, air traffic, maintenance
shops, factories, design organizations and
regulatory bodies).
The Dean explained that, in general,
engineering in Mexico is backed by prestigious institutions with the equipment, laboratories and workshops that contribute
to the formation of the students, guaranteeing a balance between theory and practice. On the other hand, these students
have a great desire to develop in the field
of work they have chosen.
To train these young people, teachers
are mostly aeronautical engineers, although
there are also members of the academic
56
June 2015
June 2015
staff with other specializations. In almost

all cases, teachers have masters degrees or
doctorates, and many are working in the
industry, or are engaged in the development
of academic programs and research. It is
also worth noting that many belong to the
National System of Researchers (SNI).
In order to keep the curriculum updated, a review of the program is conducted
every eight years, which is modified in the
tenth year. The plan currently in place at
the School of Aeronautical Engineering
was established in 2004/2005, and the
main change was to include terminal options in Design-Manufacturing and Operations-Maintenance, with different electives for students in the final semesters, depending on their professional inclinations.
Agreements between schools and
businesses
Students have demanded a greater relationship with and support by the industry in their curriculum, as well as further
training at companies and laboratories,

along with entrepreneur development
programs.
In this regard, Guzmn explains that
several agreements have been established
with design firms, manufacturing plants,
airlines, airports and aeronautical workshops, such as General Electric, ITR, Airbus/Eurocopter, Bosch, the Toluca Airport,
the Quertaro Airport, Aeropuertos y Servicios Auxiliares (ASA), Aeromar, Aeromxico, Interjet, Mexicana MRO, Avemex,
STAM, Oaxaca Aerospace, Aeromarmi,
Quetzal Aerospace, the Ministry of National Defense, the Ministry of Communications and Transport, and the Mexican
Space Agency, among others. These are
mainly agreements for conventions, practices and social service, and there are also
agreements for the development of certain
projects or studies.
Graduates participate in virtually any
aerospace project, including confidential
projects ranging from airports, satellites,
unmanned aerial vehicles, sprayer planes,
training aircraft, and even in studies of
wind and metrology. Finally, graduates
also have the option of mobility towards
other national or international universities, provided they can confirm a certain
academic point average. N
www.ipn.mx
57
The Lifestyle | Negocios ProMxico
The Complete Guide to the Mexican Way of Life
The Lifestyle
Paris rises to its feet

before mexican talent
Brands such as Cooperativa Panormica, Christian Vivanco, Liliana Ovalle, FOAM
& Perla Valtierra, Paul Roco and David Pompa have positioned Mexico as one of
the countries with greater creativity and talent in interior design.
by raquel rivas
wide range of possibilities and, at the same

time, giving Mexican design a fresh face.
Thanks to these young talents, Mexico has
positioned itself as a country with greater
creativity and talent in interior design. It
is important to point out that this is due
to the fact that todays designers have fo-
Young Originals
Designer Christian Vivanco combines his
vocation with the academic world, as the
director of the Industrial Design Department at the Center for Advanced Studies
in Design in Monterrey. In 2009 he cofounded The Emotion Lab, an initiative
designed to promote research on the value
of emotions as part of the creative process.
Vivancos inspiration comes from the history of Mexico and elements of Mediterranean everyday life, as well as Japanese
culture and its proximity to nature. At the
exhibition, Vivancos proposal included a
predominant use of materials like wood
and splashes of color.
The Paul Roco workshop, created by
Rodrigo Berrondo and Pablo Igarta, is
devoted to the design and manufacture
The proposals of these young designers, through the use

of materials like wood, glass, leather and ceramics, offer a
collective vision of workshops that share a common source and
culture, showing a wide range of possibilities and, at the same
time, giving Mexican design a fresh face.
The new Mexico City International Airport

will be the largest infrastructure project
in the last fifty years.
66
59
Paris rises to its feet

before mexican talent
62
High-flying menus
Great chefs in the worlds airlines
61
Haute couture
in the air
64
Quertaro
Live it to believe it
By Mexico Tourism Board
photo courtesy of
The most sustainable

airport
in the world
embajada de mxico en francia
photo
archive
Each year, the Maison & Objet Salon in

Paris, France, gathers the most important
designing brands in the world. The exhibition has become a framework for exposing
both French and international trends. For
this years edition, the organization elected
six Mexican designer firms as ambassadors in the Talents la carte sectionCooperativa Panormica, Christian Vivanco,
Liliana Ovalle, FOAM & Perla Valtierra,
Paul Roco and David Pompa.
The proposals of these young designers, through the use of materials like
wood, glass, leather and ceramics, offer a
collective vision of workshops that share
a common source and culture, showing a
cused their proposals on their roots rather

than on the international scene.
June 2015
59
Negocios ProMxico | The Lifestyle
embajada de mxico en francia
HAUTE COUTURE
IN THE AIR
Gone are the stereotypical stiff and formal suits and uniforms for airline staffs;
now they are wearing more relaxed clothes, in some cases unique creations by
renowned designers.
photos courtesy of
by lizbeth gutirrez
60
lantic by Vivienne Westwood, which can

symbolize either a love-hate design or a
mixture of British heritage, highly consistent with the famous designers style.
Christian Lacroix has also joined this
trend by designing for Air France an outfit
taken from the jet set era and immersed
into the modern world. The designer has
proposed a variety of suits, all in navy blue
with touches of red stitches and big red
ribbons, much like the French fashion.
Virgin America has opted for the modern touch of Banana Republic, which has
given a casual, refreshing look to the airlines uniforms, in red and slate gray tones.
Avianca, the Colombian airline, has
chosen renowned designer lvaro Reyes
to renovate the companys uniforms, now
framed under a red cape and a hat that
give the aircraft crews and ground personnel a touch of elegance and mystery.
Martin Grant, the fashion designer
born in Australia but residing in Paris, has
revitalized Qantas uniforms with bright
colors, demonstrating that uniforms dont

have to be monotonous and come in boring colors. These garments are now full of
bright colors and detailed splashes of red.
Korean Air has also distinguished itself
by adopting new uniforms designed by the
famous Italian Gianfranco Ferr in 2005.
They are simple yet elegant garments, in
tones of blue, cream and white, complemented with leather gloves and silk scarves
to further enhance the delicacy and grace
of the airlines dress code.
Today, when airlines expose their brands
and image, traditional tailored uniforms are
out, and haute couture concepts are in: the
trend for global airlines is to innovate and
create new dress codes. N
wide range of possibilities. In the group of

creations they exhibited in Paris, a collective vision can be seen of different designers working together.
Last but not least are FOAM and Perla
Valtierra. FOAM was founded in 2011 by
Mexican designers Omar Ramos and Alejandro Grande, who collaborate regularly
with several firms, emphasizing locally
sourced materials. Perla Valtierra, on the

other hand, is a Mexican designer and potter, whose work focuses on experimentation with natural products and techniques.
Her work emphasizes the intrinsic value of
the materials she uses, which enrich everyday objects. N
www.maison-objet.com
June 2015
archive
Thanks to these young talents, Mexico has positioned itself as a

country with greater creativity and talent in interior design.
photos
of furniture. Their most recent developments show a balance between functionality and aesthetics. The intention is to
create objects that will last in time, with
a unique, elegant and understated design,
by using materials like leather and huanacaxtle, a resistant tropical wood. Their
Greta lamps and Dante y Cuna chairs
amazed the audience.
Liliana Ovalle was the third designer
chosen within the Talents la Carte framework. This Mexican-born London designer
creates custom-made pieces for her customers, and works with international firms such
as Plusdesign Gallery, Nodus and Anfora.
Her creations, which address the issue of the
unresolved and the spontaneous in urban
environment, have been shown at Design
Miami, the MoMA Store, Gallery Libby
Sellers, and the Poldi Pezzoli Museum.
David Pompa Alarcn, who studied
product design in London, heads the Studio Davidpompa, based in Mexico and
Austria. Through his collections, the designer rethinks and reinvents Mexican arts
and crafts. He strives to reveal the surprising magic of Mexican traditional materials, combining them with new techniques
and ideas for a more contemporary use.
Cooperativa Panormica is a group of
young Mexican designers who seek to discover new territories in their field of work.
For them, design is a means of meaningful
and collaborative expression that opens a
Renew or die, says and old adage that can

be applied to the suits and uniforms that
airline personnel wear, and which have recently undergone major changes, including
new haute couture designs.
The recent trend in uniforms at several airlines has become the new standard.
From China Eastern to Virgin Atlantic, airline staffs are leaving behind their stereotypical stiff and formal tailored suits and
putting on fresher garments; in some cases
unique creations have been introduced by
renowned designers who have not let the
opportunity slip away to dress an entire
airline crew and ground personnel.
An example of this trend are the new
bright red uniforms created for Virgin At-
June 2015
61
by mayra nidia aguirre
photo
archive
The idea that airline food is bland, stodgy

and boring is behind us. Now, the kitchen
of the air is based on the best recipes by
great chefs. Rgis Marcon of France, Mark
Tazzioli of the UK, and Enrique Olvera of
Mexico, are among the celebrity chefs that
are now cooking for airlines. Indeed, Aeromxico, Air France and British Airways,
among other airlines, have sought out the
best masters in gastronomy to lavish their
passengers in all classes: premier, business
and coach.
Airplanes are the first-line showcase to
introduce the food of a country, because
travelers can enjoy good menus on a medium or long-range flight; the impact is
much greater than in restaurants, because

airplanes are part of a country brand allowing trips to begin and end with pleasant culinary experiences.
If this trend continues, international
carriers will now compete to attract more
passengers-diners. So far, companies like
Air Francewhose culinary art and history are specific expressions of the French
identityare offering menus designed by
the talented chef Rgis Marcon for their
business class passengers. Marcon is one
of several great chefs who have served
their dishes to the airlines customers. Before him, a 1978 graduate of the Bordeaux
Hospitality School began this trend: the
now famous chef and entrepreneur Alain
Ducasse.
Meanwhile, British Airways has counted on the tireless English chef Mark Tazzoli, who has designed on-board menus for
the airline for the past 24 years, ensuring
62
June 2015
photos
More and more international airlines are offering their passengers dishes prepared
by top chefs.
archive
HIGH-FLYING MENUS
GREAT CHEFS IN THE WORLDS AIRLINES
that ingredients remain fresh while they

are pressurized.
The airline has also devised special
menus, like those served during the London Olympics in 2012 by celebrity chef
Heston Blumenthal, owner of The Fat
Duck, a restaurant in Bray (in Berkshire
county) with three Michelin stars, voted
The Best Restaurant in the UK by the
Good Food Guide in 2007 and 2009. Both
chefs created a special menu to commemorate this sporting event.
And since Mexican cuisine does not
lag behind, last year Aeromxico launched
a new menu for both Premier class and
coach, designed by the Mexican Cuisine
Collective, which includes five of the
best Mexican chefs led by Enrique Olvera,
owner of the restaurant Pujol, number 20
on the list of The Worlds 50 Best Restaurants; Mikel Alonso of Biko; Daniel
Ovada of Paxia; Edgar Nez of Sud 777,
and Elena Reygadas of Rosetta: winner of
the 2014 Veuve Cliquot Prize to the best
feminine chef in Latin America.
These five renowned Mexican chefs offer a taste of the famous national cuisine
appreciated and recognized all over the
June 2015
SOME DISHES
TO CHOOSE FROM
Air France
Puy green lentils with prawns
Braised shoulder of lamb with figs
Chicken with black morels
Sauted calamari with parsley
British Airways
Flying Burger, a burger designed to
maintain freshness in the air. It consists
of 100% British beef, Monterey Jack
cheese, gherkins and tomato relish, all
in a brioche.
Aeromxico
Shrimp scampi
Beef steak with pico de gallo sauce
world to passengers of Aeromxicos medium and long range flights. It is now possible that the next time you take an international flight, you can taste food designed
by one of the best international chefs. N
63
photos courtesy of mexico tourism board
Quertaro is one of the twelve states that produce wine and

cultivate vineyards and, at the same time, it has the second largest
wine route in the country. In the municipalities of El Marqus,
Tequisquiapan, Ezequiel Montes and Coln, you will find cheese
dairies and wineries that extend through the semi-desert territory of
the state, offering unimaginable landscapes and lots of fun.
Quertaro
Live it to believe it
If your business takes you to the city of Quertaro, youve arrived in one
of the most interesting cities in Mexico, and with so much to do that you
cannot have enough of it in just one visit. Quertaro, one of the most
beautiful treasures of the Mexican Bajo region, is an ideal weekend
destination.
by mexico tourism board
Here you can relive the history of Mexico, full of attractive colonial buildings, a
unique cuisine and recreational activities
that make it a fascinating destination for
your friends and family.
You can start with a walk through the
historic center of the state capital, designated a World Heritage Site by UNESCO
in 1996. Its spacious walkways and picturesque squares invite you to stroll and delve
into seventeenth and eighteenth century
architectural jewels that retain their colonial warmth.
64
The city has preserved its historic center and has taken further steps to embellish it.
Its inscription by UNESCO was based
on cultural criteria that consider its universal value due to the significant historic
events that occurred here.
In this city you will find marvels carved
in stone and baroque altars, nineteenth
century neoclassical buildings and colonial houses. You cant miss the Church
of San Franciscoone of the oldest constructions in Mexico, the Acueducto
a fine example of colonial engineering,

the Convento de Santa Cruzused as a
fortress for the retreat of Spanish forces
during the Independence Wars, and as accommodations for emperor Maximilian
of Habsburg while he awaited his execution at the end of the French Intervention, and the Municipal Palacewhere
the Independence movement was actually
planned, among many other historical
buildings and monuments.
Quertaro is one of the 12 states that
produce wine and cultivate vineyards and,
at the same time, it has the second largest wine route in the country. In the municipalities of El Marqus, Tequisquiapan,
Ezequiel Montes and Coln, you will find
cheese dairies and wineries that extend
through the semi-desert territory of the
state, offering unimaginable landscapes
and lots of fun. This route offers a tour of
the major wine producing houses in the
June 2015
area, where the quiet countryside invites

contemplation, relaxation and enjoyment.
And if the landscape werent enough,
you can find different options among the
ranches, wine cellars and fields of vines
where you can spend a weekend afternoon, and enjoy the regional cuisine.
One of the main attractions in this route
are the Freixenet cellarslocated in the heart
of Quertaro, in the municipality of Ezequiel
Monteswhere you can have an unforgettable wine experience and learn about the
states wine culture. While visiting its facilities, you can experience its singular cellars
located 25 meters deep at the Freixenet Finca
Sala Viv, where expert hands will guide you
as you learn about the wonderful process
through which grapes are converted into
sparkling wine, a very enriching and stimulating experience for the senses.
Another obligatory stop is La Redonda
Vineyards, located just 15 minutes away
from Tequisquiapan, where in addition
to touring the production process of these
hearty Mexican wines, you can roam the
fields and delve into the different processes
and cares that the raw materials require.
You can also enjoy open spaces where you
June 2015
can have a nice weekend meal with your

family and friends.
To close your trip, you can visit any
of the magical towns that are located a
short distance from the city of Quertaro.
The town of Bernallocated a the foot of
a towering monolith 350 meters high,
for example, possesses a special beauty
thanks to its narrow cobblestone streets,
and for those looking to take home a piece
of Quertaros magic, all they need is a

visit to one of Bernals many typical restaurants, stores, bars, and cafs.
Thanks to its excellent location, Tequisquiapan has also become a center of
various tourist attractions and activities,
including wine and cheese tours and hot
air balloon rides, spas and hot springs
renowned for their therapeutic benefits,
and walks along its cobblestone streets and
main square, where every weekend you
can indulge in different activities thanks to
the visit of local producers that will surprise you with the variety of their foods
and crafts.
Quertaro offers infinite combinations
and possibilities. Plan your route according to your favorite flavors, activities, and
the days you can invest in living a remarkably unique experience. N
65
archive
photo
photo
archive
THE MOST SUSTAINABLE

AIRPORT IN THE WORLD
The new Mexico City International Airport will be the largest infrastructure
project in the last fifty years.
by scar hernndez
Norman+Partners and FR-EE are the architectural firms that have designed the
new Mexico City International Airport
(AICM). Their goal is to create the most
sustainable airport in the world, under the
Leadership in Energy and Environmental
Design (LEED) Platinum label. The construction will take advantage of sunlight,
harvest rainwater and use natural ventilation systems. Moreover, there will be no
air conditioning on site because the wind
will refresh the corridors and, in the pas-
66
sage from one area to another, travelers

will find gardens and lawns with cactus
plants.
The airport will be built on 550,000
cubic meters of saltpeter terrain, without
a single flower. It will be one of the largest
airports in the world and will receive 120
million passengers annually.
The integration of walls and ceiling
in a single piece will evoke the flight of
an airplane. Designed on a monumental
scale and frankly inspired by Mexican
architecture and symbolism, the airport
will offer passengers a unique experience
in terms of efficiency and flexibility, as
it is planned to accommodate successive
internal changes and increase its capacity over time.
June 2015
THE BEST ARCHITECT

Mexico has really taken the initiative of
investing in its national airport, realizing
its economic and social importance, as
well as planning its future. It will be like
no other airport in the world, said Norman Foster, winner of the Pritzker Prize
(an equivalent to the Nobel prize for architects).
The lightweight glass and steel structure, along with an augmented vaulted
ceiling, are designed specifically for the
difficult soil conditions in Mexico City.
Its prefabricated system allows for rapid
construction without scaffolding. The construction, under the supervision of Mexican engineers and contractors, will be a
showcase for innovation.
In both offices (FR-EE and
Foster+Partners) we have conceived a
space whose structure will be linked to
the essence of our past and will project us
into the future. The project is the result of
a collective effort, and it will become the
gateway to Mexico, said Foster during
his presentation speech.
June 2015
Fernando Romeroleader of FR-EE, the

firm that was responsible for buildings such
as the one that houses the Soumaya Museumthanked Foster for taking flight and
jointly designing the airport project according to a meticulous process in which several
of the leading domestic and international
architects participated. I thought about
Norman Fosterhe said, the designer of
the best airports in the world. Norman has
received the best architectural prizes in the
world, but as the most important architect
of our age, he is a prize for us.
PROJECTS BY THE BRITISH ARCHITECT
1. The Cathay Pacific Lounges in the Hong
Kong International Airport, 2008-2012
The challenge was to design the new areas of
the airport on the existing building, expanding the number of services and amenities,
from boardrooms and bars to private cabins.
The Cabinone of the lounges located within the boarding areahouses a reception
hall, a bar and various private areas. Meanwhile, The Wing is a second hall designed
with exclusive spaces for business class pas-
THE KEYS TO THE NEW

MEXICO CITY AIRPORT
1. Design inspired by the
monumentality of Mexican
architecture and sculpture.
2. No regular columns or vertical
walls.
3. Use of air circulation.
4. Use of leather to promote thermal
insulation.
5. Use of solar energy.
6. Colors inspired by the architecture
of ancient civilizations.
7. Seek to lead the way in terms of
new standards for international
airports.
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Negocios ProMxico
photo
foto cmara de comercio franco-mexicana
archive
Para Exportadores
2. The Queen Alia International Airport,

Amman, Jordania, 2005 -2012
The airport was designed as a gateway to
the city of Amman, one of the oldest in the
world. It was conceived to grow 6% annually in the following twenty-five years,
increasing its capacity from three to 12.8
million passengers per year by 2030. Due
to high temperatures in summer, concrete
was the main material used for the construction. The roof is made up of modular
units with concrete that emulate the veins
of a leaf, with a geometric pattern that resembles traditional Islamic forms.
5. The Beijing Airport, China, 2003-2008

As described by Foster+Partners, Beijings
international terminal building is the
largest and most advanced airport in the
world, not only in terms of technology
but also in passenger experience, operational efficiency and sustainability. It was
designed as a welcoming and stimulating
building. Moreover, it has become one of
the symbols of the city due to its aerodynamic roof and dragon form that celebrates the emotion and poetry of flight,
evoking colors and traditional Chinese
symbols.
3. The Kuwait International Airport, 2011

The airport is strategically planned to increase its capacity significantly and to establish a new regional air hub in the Persian
Gulf. Its clover shaped design is distributed
in three symmetrical wings that extend towards the boarding gates. Each faade covers 1.2 kilometers and extends to a height
of twenty meters from the central area.
6. The Chek Lap Kok Airport, Hong Kong,

China, 1992-1998
By 2040 it is expected that this airport will
receive eighty million passengers annually,
similar to the capacity of Londons Heathrow, and New Yorks JFK. The concept of
this airport was inspired by the Stansted
Airport in the UK, characterized by a canvas cover and windows that let in natural
light and allow passengers to observe the
island and watch the airplanes as they land
and take off.
4. The Tocumen, Panama, International

Airport, 2011
The design of the master plan for the expansion of the airport, which projects an increase
from 5.8 to 18 million passengers by 2022, is
inspired to reflect the Panamanian landscape.
At the center is an open garden with trees
and flora of tropical forests. This garden is
the starting point of two extended symmetrical wings towards the east and west, unified
by one single bronze aerodynamic roof, with
openings to let in the sunlight.
7. The Stansted Airport, United Kingdom,

1981-1991
Here, Foster defied all the rules of design
of an airport terminal. Passengers fluidly
traverse the terminal through the reception hall to the passport and departure
control areas. From there, a computerized
transit system transports them to the satellite buildings where they will board their
flights. A railway station, attached to one
of the buildings, was also included in the
project. N
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THE BEST REGIONAL AIRPORT

In 2014, Airports Council International (ACI) awarded the Culiacn International Airport with the Airport Service Quality (ASQ) prize, as the Best
Regional Airport in Latin America and
the Caribbean, in the category of up to
two million annual passengers.
Within this category, a total of 51
airport terminals participated worldwide, of which 17 corresponded to this
region. The opinion of passengers was
used to evaluate these airports based
on 34 key service indicators.
The Culiacn International Airportwhich served more than 1.3 million passengers in 2014stood out for
the terminals environment, the number of commercial areas and restaurants, the inspection service of people
and luggage, among other indicators,
as reported by its operator, Grupo
Aeroportuario del Centro Norte.
foto techba
sengers who can enjoy private spaces and five

suites built with exclusive materials.
TechBA
Cmara de Comercio
Franco-Mexicana
Entrevista con Leoncio SALABURU y Dr. Nabil SAAD
Un facilitador de negocios entre

Francia y Mxico
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Por Alfred Rodrguez
86
Breves
DIME
para exportadores
72
79
aeroespacial
Centros de entrenamiento
de Airbus
Por Luis Ernesto Gonzlez Rojas y Marianela Prez Fras Ortega
81
74
Premio Nacional de
APOYOS DE PROMXICO
a empresas manufactureras
83
77
Oportunidades de exportacin
de Mxico a Francia
88
June 2015
Negocios ProMxico | Para Exportadores
de
promxico
Mxico tiene la tarea fundamental de acentuar sus vnculos con sus numerosos socios
y aliados. Este ao hemos reafirmado nuestros vnculos con
diversas naciones; ste ha sido declarado el
Ao Dual Reino Unido-Mxico y en el marco
de esta celebracin bilateral el Presidente de la
Repblica realiz una Visita de Estado a dicho
pas; tambin ha sido el ao en que recibimos
la visita de la Presidenta de Brasil, Dilma Rousseff, y prximamente participaremos con ms
de veinticinco empresas de la industria en la
feria aeroespacial Paris Air Show en Le Bourget. La diversificacin y consolidacin de los
mercados es una misin fundamental para dar
solidez a la economa de las naciones, permite
el intercambio no slo de bienes y servicios,
tambin de manifestaciones culturales, ideas
y formas de vida. Los empresarios mexicanos
deben estar preparados para enfrentar este panorama rico en oportunidades de negocios, en
un mundo en el que Mxico es reconocido por
la diversificacin de su talento.
Durante los ltimos aos Mxico ha trazado una slida ruta para el desarrollo de la
industria aeroespacial. Esta edicin de Negocios ProMxico es una celebracin que permitir transmitir los importantes avances que se
han conseguido en este rubro a la fecha. Las

polticas de desarrollo que ha impulsado el
gobierno han dado frutos tangibles que permiten que empresas nacionales y extranjeras
trabajen coordinadamente en diversas regiones de la Repblica Mexicana para fortalecer
al pas como proveedor, desarrollador e innovador. Es un hecho que Mxico representa hoy
un papel fundamental en el contexto global.
En esta edicin repasamos los proyectos que
el Programa de Competitividad e Innovacin
Mxico Unin Europea (PROCEI) promueve
en el sector aeroespacial. Tambin se muestran
los programas que impulsa el Premio Nacional de Tecnologa e Innovacin; adems, se
presentan los apoyos que ProMxico brinda a
exportadores para empresarios de la industria
aeroespacial, y las oportunidades de exportacin que el mercado francs nos ofrece, entre
otros interesantes contenidos.
Sin duda alguna Mxico ha extendido sus
alas y avanza en la configuracin de modelos de
negocio que permitan el desarrollo de la industria local con perspectiva global. El horizonte
dibuja un escenario en el que Mxico es un
actor preponderante que da sentido al futuro
gracias a sus mltiples competencias.
Esperamos que los contenidos de esta edicin sean de su inters.
Bienvenidos a Negocios ProMxico!
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Junio 2015
breves
breves
AGROALIMENTARIO
ALIMENTOS
Bimbo recibe Premio Nacional de Calidad 2014
Exportaciones agroalimentarias crecen en los

ltimos cinco aos
foto archivo
www.sagarpa.gob.mx
MODA Y DISEO
La industria del calzado busca impulsar

sus ventas al exterior
las ventas correspondieron a botas vaqueras,
las cuales tuvieron como destino 44 pases
entre los que destacan EUA, Canad, Francia,
Hong Kong e Italia.
En este estado de la zona del Bajo se
concentran alrededor de 166 empresas exportadoras de botas, principalmente en los
municipios de Abasolo, Guanajuato, Irapuato,
Len, Pursima y San Francisco del Rincn,
y generan 28,158 empleos.
Dos pases que trabajan juntos
www.ciceg.org / www.cicej.com.mx
LOGSTICA
Mxico es uno de los

50 pases con mejor
desempeo logstico
en aduanas
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Mxico, como Brasil, es un pas en transformacin que busca elevar la calidad de vida de
su poblacin. Dos naciones como las nuestras, unidas en cultura, en principios y en una
larga tradicin de amistad, deben mantenerse cerca la una de la otra, dijo el presidente
Enrique Pea Nieto durante la bienvenida a Dilma Rousseff, su homloga brasilea.
Ambos mandatarios atestiguaron la suscripcin de varios acuerdos de inversin, turismo,
pesca, agricultura y ecologa.
Estoy seguro que con este esfuerzo vamos a generar desarrollo, prosperidad y bienestar
para nuestras sociedades; se es el alcance ms importante de estos acuerdos, aadi el
presidente mexicano.
La presidenta de la Repblica Federativa de Brasil respondi, Tenemos la responsabilidad
del liderazgo para que esta coincidencia de intereses se refleje en acciones coordinadas a
favor del estrechamiento de los lazos polticos, econmicos, sociales y culturales de nuestra
Amrica Latina.
Relacin bilateral
En 2014, visitaron Mxico

309,695 brasileos, esto es
300% ms que en 2005.
El intercambio bilateral en 2014 fue
de 9,213 millones de dlares,
con una balanza comercial de 267
millones de dlares.
foto archivo
El Banco Mundial reconoci el desempeo,

la calidad de infraestructura y puntualidad
de envo de las aduanas mexicanas, y seal
que estas instalaciones se ubican dentro de las
primeras cincuenta del mundo, de acuerdo
con un informe en logstica comercial.
Es importante destacar que 65% del producto interno bruto (PIB) deriva del intercambio comercial con otros pases, lo que
convierte al comercio exterior en un tema
prioritario para la economa.
Actualmente, los agentes aduanales figuran
como expertos en logstica aduanera que
www.bimbo.com.mx
COMERCIO EXTERIOR
foto archivo
La Cmara de la Industria de calzado de

Guanajuato y su homloga de Jalisco planean llevar a cabo un programa que ayude
a consolidar las ventas del sector fuera de
Mxico, por lo que se acercaron a ProMxico, con la finalidad de que los apoye a
desarrollar un programa para consolidar las
exportaciones del sector.
Al cierre del ao pasado, el estado de Guanajuato uno de los principales productores
de calzado export 436,073 millones de
dlares de este producto. Del total, 73% de
Bimbo Regin Sur, subsidiaria de Grupo Bimbo, dio a conocer que se hizo acreedora
al Premio Nacional de Calidad 2014 por lograr los mejores indicadores de calidad,
competitividad y sustentabilidad en las operaciones de sus cuatro plantas de produccin.
Constituida en 2002, Bimbo Regin Sur comprende las operaciones de la empresa en
los estados de Campeche, Chiapas, Oaxaca, Puebla, Quintana Roo, Tabasco, Veracruz y
Yucatn. El director general adjunto de la compaa, Javier Gonzlez Franco, resalt que
las fortalezas que han caracterizado a esta zona son la incorporacin de nuevas tecnologas
y comunicaciones en las operaciones, el desarrollo de categoras en el mercado y el apoyo
al crecimiento de los clientes en el canal de detalle.
Esta planta tambin ha recibido otros quince reconocimientos en materia de sustentabilidad, operaciones y acciones comunitarias, como parte de la iniciativa Buen Vecino
de su programa de responsabilidad social.
La edicin XXV del Premio Nacional de Calidad cont con la presencia del presidente
Enrique Pea Nieto; el secretario de Economa, Ildefonso Guajardo; el Presidente del
Instituto Nacional del Emprendedor, Enrique Jacob Rocha, y el presidente del Consejo
Directivo del Instituto para el Fomento a la Calidad Total, Carlos Shapiro Kudler.
exportaciones agroalimentarias con un

avance de 131% en los ltimos cinco aos.
Le sigue el jitomate, cuyas ventas al exterior
aumentaron casi 11%. Por ltimo, la carne
nacional de bovino congelada mantiene
activa su presencia en los mercados internacionales, pese al bloqueo que impuso
Rusia a este producto en 2012.
representan legalmente a los importadores

y exportadores ante la aduana, a fin de llevar a cabo el despacho de sus mercancas,
de tal forma que puedan acreditar el pago
de impuestos y el cumplimiento de las regulaciones y restricciones no arancelarias.

www.aduanas.gob.mx
Junio 2015
Brasil es el primer destino de

inversiones mexicanas en
Amrica Latina.
foto archivo
foto archivo
Jitomate, aguacate y carne nacional de bovino

congelada son los productos agroalimentarios
de Mxico que mayor xito han tenido en
el mercado internacional.
Datos de la Secretara de Agricultura, Ganadera, Desarrollo Rural, Pesca y Alimentacin
(Sagarpa) y el Banco de Mxico sealan que
el valor de las exportaciones agroalimentarias del pas aument 40% en el periodo de
2010 a 2014, al pasar de 18,293 millones
de dlares a 25,614 millones de dlares.
El aguacate es uno de los productos que
ms han impulsado el crecimiento de las
Junio 2015
Juntos, Mxico y Brasil concentran

62% del PIB de la regin y
casi 60% de las exportaciones de
esta zona hacia el resto del mundo.
www.presidencia.gob.mx
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fotos
aeroespacial
una realidad ms all de las proyecciones

El PROCEI busca impulsar al sector aeronutico por medio de acciones que
mejoren el progreso de las empresas en diferentes centros industriales del pas,
desarrollando ventajas competitivas y condiciones ptimas para innovar y crear
tecnologa con alto valor agregado apoyando tres proyectos del sector aeronutico.
por luis ernesto gonzlez rojas, director de proyectos multilaterales y regionales,
y marianela prez fras ortega, promxico
Introduccin
A tres aos del inicio de operaciones del
Programa de Competitividad e Innovacin
Mxico-Unin Europea (PROCEI), impulsado por ProMxico en conjunto con la
Unin Europea, ya son quince los proyectos en dieciocho sectores productivos que
han recibido este apoyo, localizados en
veinte estados de la Repblica Mexicana
que benefician a ms de 750 pymes mexicanas hasta ahora.
Estos proyectos han supuesto mejoras
en sectores agroindustriales tradicionales,
como caf, miel, tequila y aguacate; en
sectores industriales tradicionales, como
plstico, calzado, textil, joyera y moda;
as como en nuevos sectores con uso intenso de tecnologa como automotriz,
74
investigacin clnica, metalmecnico, tecnologas de la informacin y aeronutico.

El PROCEI en el sector aeronutico
El PROCEI busca impulsar al sector aeronutico por medio de acciones que mejoren el progreso de las empresas en diferentes centros industriales del pas, desarrollando ventajas competitivas y condiciones
ptimas para innovar y crear tecnologa
con alto valor agregado, apoyando tres
proyectos del sector aeronutico.
Proyecto en Tijuana
El primero de estos proyectos corresponde al de la Cmara Nacional de la Industria Electrnica, de Telecomunicaciones
y Tecnologas de la Informacin (CA-
Para Exportadores | Negocios ProMxico
procei
NIETI), denominado Consolidacin de

un centro de capacitacin y certificacin
en software de diseo e ingeniera CATIA en el Centro de Tecnologa BIT Center Tijuana.
A travs de su sede en el Noroeste, se
consolid el BIT Center (Business Innovation and Technology Center) en Tijuana,
como un polo de difusin e intercambio
en tecnologas de la informacin, con el
desarrollo de la capacidad de exportacin
de servicios nearshore y la creacin de dos
centros de capacitacin en las aplicaciones
de diseo e ingeniera aeroespacial CATIA
(Computer Aided Three-dimensional Interactive Application) y SolidWorks, para el
adiestramiento de ingenieros y tcnicos.
Como resultado del estudio hecho entre cincuenta empresas del sector aeroespacial de Baja California que representan 70% de la industria de la regin dedicada a estas actividades, se concluy que
las empresas utilizan mayoritariamente los
programas CATIA y SolidWorks; ambas
herramientas desarrolladas por Dassault
Systemes, firma francesa de reconocido
prestigio y trayectoria en el sector aeronutico. Se adecuaron las aulas con 21
estaciones de trabajo y se capacit a 48 ingenieros, a quienes se les ofrecieron mayores herramientas para el desenvolvimiento
en el diseo de partes y materiales de la
industria aeroespacial en Baja California;
finalmente, se otorgaron 31 certificaciones
en el manejo del software mencionado.
Junio 2015
A travs de estas acciones se apoya la

formacin de personas y empresas que en
un futuro pasarn de producir pequeos
componentes a desarrollar partes de la industria aeroespacial con tecnologa 100%
mexicana. Se prev as un futuro en el que
Mxico no slo ocupe el primer lugar en
exportacin de productos primarios a
EUA y la Unin Europea, sino que tambin
se posicione como un pas exportador de
productos con alto valor agregado que impacten en la economa y sean un detonante
para un desarrollo integral.
Tijuana se proyecta como un punto
estratgico dentro de la industria aeronutica nacional e internacional, con el apoyo
del gobierno estatal, centros de investigacin y empresas del sector, quienes gracias
a su talento y visin por una mejora continua lograron transformar una iniciativa en
una realidad tangible, al abrir camino en
la industria global, generar mayores oportunidades de crecimiento en el desarrollo
de alta tecnologa entre Mxico y la Unin
Europea, y posicionar al talento mexicano
a travs de empresas altamente calificadas
que ofrecen mejores puestos de trabajo
con mayor remuneracin.
Proyecto en Quertaro
El segundo proyecto es el del Centro de Tecnologa Avanzada de Quertaro (CIATEQ),
denominado Fortalecimiento del soporte
tcnico para ampliar la competitividad de
las pymes en la cadena de suministro del
sector aeronutico en el centro de Mxico.
Junio 2015
Este proyecto involucr dos acciones principales; en primer lugar, se diagnostic a

52 pymes del sector ubicadas en el D.F.,
Estado de Mxico, Guanajuato, Hidalgo,
Puebla, Quertaro y San Luis Potos, y que
participaban o deseaban hacerlo en
la cadena de suministro de la industria
aeronutica del centro de la Repblica
Mexicana. Fueron evaluadas inicialmente
y capacitadas mediante la mejora en sus
sistemas de calidad; finalmente, se acredit
a diecisiete pymes en AS9100/EN9100C,
AS/EN9120A e ISO9001:2008, as como
a dos centros de investigacin en AS9100 y
Nadcap (National Aerospace and Defense
Contractors Accreditation Program). Tales
acciones han significado una mejora en las
competencias tecnolgicas de estas empresas, ya que han aadido valor a su oferta
y se ha facilitado su insercin en la cadena
productiva del sector aeronutico.
Asimismo, por medio de este proyecto
se instal un Laboratorio de Tecnologas y
Pruebas Aeronuticas (LabTA), equipado
con maquinaria europea especializada, el
cual permitir ofrecer servicios de pruebas
a procesos y productos de las pymes, para
coadyuvar en esta forma a que participen
con mejores elementos de competitividad
en las mismas cadenas de valor, y poner al
alcance de las empresas nacionales e internacionales un volumen de servicios que en
la actualidad deben desarrollarse fuera de
Mxico. Igualmente, se trabaja en la certificacin del LabTA en ISO17025 y Nadcap,
contempladas para finales de 2015.
Proyecto en Chihuahua
El tercer proyecto corresponde al Desarrollo Econmico de Chihuahua (DESEC),
llamado Mejoras de las capacidades de
manufactura avanzada del Estado de Chihuahua.
ProMxico, a travs del PROCEI, en
conjunto con la Unin Europea y Desarrollo Econmico del Estado de Chihuahua,
desarrollaron este proyecto con el objetivo
estratgico de reforzar las capacidades de
manufactura avanzada de las pymes del
estado, para contar con facilidades de diseo y produccin de prototipos.
El proyecto cont con dos vertientes:
a) Creacin de un laboratorio de manufactura flexible (Fab Lab)
El 19 de noviembre de 2014 se inaugur
oficialmente el primer laboratorio de manufactura flexible del tipo Fab Lab, con
infraestructura y equipamiento de alta tecnologa para la creacin de prototipos.
Se eligi un sitio estratgico para el Fab
Lab, pues gracias a un acuerdo con el ITESM,
ste se ubic en el Parque de Innovacin y
Transferencia Tcnica y Tecnolgica (PIT3),
cuyo objetivo es el desarrollo de recursos
humanos profesionales en la industria localregional; el ofrecimiento de herramientas
tecnolgicas de ingeniera y administracin
e integracin de clsteres en la regin con
un centro de desarrollo de la industria aeroespacial y un centro de desarrollo de la industria automotriz, que apoyan el desarrollo
de proveedores de la industria local-regional
75
y la vinculacin de profesores y estudiantes

con las empresas de la regin.
El Fab Lab contribuir a dar mayor valor agregado en procesos, implementacin
de innovacin y tecnologa en sus sistemas
de produccin, adems de fortalecer las
pymes locales, fomentar las asociaciones
y colaboracin empresarial, acelerar la
transferencia de tecnologa y mejorar el
acceso a procesos productivos de alto valor agregado de las empresas de la regin.
Finalmente, se espera que el laboratorio apoye al sector aeroespacial en la creacin de nuevos diseos y nuevos materiales, con el fin de obtener un mayor valor
agregado en los procesos.
b) Lograr la certificacin Nadcap (National Aerospace and Defense Contractors
Accreditation Program) para el Centro de
Investigacin en Materiales Avanzados
(CIMAV) de Chihuahua.
Chihuahua cuenta con ms de 35 empresas aeroespaciales de clase mundial que
operan en el estado, con ms de once mil
trabajadores calificados en la industria
aeroespacial, y con capacidades de manufactura de clase mundial especialmente en
maquinado, aero-estructuras, arneses, ingeniera y diseo.
En 2011 se comenzaron a hacer los
primeros contactos con el objetivo de lo-
76
grar la acreditacin del National Aerospace and Defense Contractors Accreditation

Program (Nadcap) para el Centro de Investigacin en Materiales Avanzados (CIMAV) de Chihuahua.
En los primeros meses de 2011 la compaa Honeywell Aerospace pidi apoyo
al CIMAV para hacer pruebas de laboratorio a sus materiales (anlisis qumicos,
tratamientos trmicos, pruebas mecnicas
y pruebas no destructivas, entre otras).
Posteriormente, el Gobierno del Estado de Chihuahua solicit al CIMAV emprender acciones para el fortalecimiento
del sector aeroespacial de Chihuahua y fue
as como se empezaron a promover acciones para el desarrollo de mipymes como
proveedores de la industria aeroespacial,
requiriendo la evaluacin de la calidad de
sus productos.
A finales de 2011 el CIMAV inici formalmente el proceso para buscar la acreditacin Nadcap de sus laboratorios y atender estas necesidades.
Durante el periodo de ejecucin del
proyecto del PROCEI, el CIMAV llev a
cabo la adecuacin del Sistema de Gestin de la Calidad (SGC) para dar cumplimiento a los requisitos de Nadcap, as
como a los cambios organizacionales.
Asimismo, se asisti a diversas reuniones de los grupos de trabajo de Nadcap,
Para concluir
De este modo, el PROCEI tiene una importante relevancia dentro del desarrollo
integral del sector aeroespacial en Mexico, ya que al atender una serie de necesidades por medio de acciones cuantitativas y cualitativas permite a las empresas
aumentar su nivel de competitividad e
incrementar su presencia en la industria
de alta especializacin. N
www.procei.mx
Junio 2015
Premio Nacional de
Impulso al valor agregado
La generacin de riqueza y la apertura de nuevos mercados deben ser

resultado de la implantacin de un modelo de gestin de tecnologa e
innovacin en las empresas.
por fundacin premio nacional de tecnologa e innovacin, a.c.
En la actualidad se vive una situacin

paradjica: la vida est llena de nuevos
productos de un alto componente cientfico y tecnolgico que no se ve acompaado de una cultura que facilite la
percepcin de su verdadero valor y de
las ventajas e impactos de los sistemas
de gestin de tecnologa.
Este escenario ha ido cambiando en
la medida en que la gestin de tecnologa e innovacin estn siendo consideradas como componentes prioritarios para
los retos que plantea el entorno, pues las
empresas ya no deben basarse slo en la
competicin por costos, sino en ofrecer
un valor agregado a sus clientes.
En este dinamismo de las actividades empresariales, la Fundacin Premio
Nacional de Tecnologa e Innovacin,
A.C. (FPNTi) ha jugado un papel muy
foto cortesa de fpnti
Chihuahua cuenta con ms de 35 empresas aeroespaciales

de clase mundial que operan en el estado, con ms de once
mil trabajadores calificados en la industria aeroespacial,
y con capacidades de manufactura de clase mundial
especialmente en maquinado, aero-estructuras, arneses,
ingeniera y diseo.
donde se recibi asesora de acuerdo con

los criterios utilizados por la industria
aeroespacial.
Adicionalmente, se realizaron self audits, observation audits y job audits, como
parte de las auditoras internas del Centro.
Derivado de lo anterior, se implementaron
las acciones correctivas necesarias.
Como resultado se desarrollaron nuevas
polticas y objetivos que cumplieran las necesidades de la industria aeroespacial y una
matriz comparativa de los requerimientos de
Nadcap y de la Entidad Mexicana de Acreditacin (EMA), como apoyo para modificar o
emitir nuevos documentos del SGC.
Se emprendieron tambin las evaluaciones requeridas por la Entidad Mexicana de
Acreditacin en la norma ISO 17025. Dicha acreditacin es reconocida ante organizaciones internacionales para demostrar
el cumplimiento con un sistema de gestin
aceptable definido en el procedimiento
NOP- 002 de Nadcap, para ingresar la solicitud de acreditacin ante el Performance
Review Institute (PRI), con sede en Pittsburgh; este organismo certifica todos los
procesos regulados bajo las especificaciones
Nadcap y es el nico aprobado para certificar dicha acreditacin, que ha sido establecida por las compaas de la industria aeroespacial como requerimiento obligatorio
para cumplir con sus especificaciones.
No obstante, y aunque el CIMAV se
encuentra totalmente preparado, el proceso de acreditacin ha llevado ms tiempo
de lo previsto debido sobre todo a la disponibilidad de los auditores, por lo que no
ha sido posible obtener esta acreditacin
durante la fase de ejecucin del proyecto
del PROCEI. El proceso de certificacin
concluir a mediados de 2015.
Esta acreditacin apoyar al clster
aeronutico de la regin por la fiabilidad
y metodologa de las pruebas a realizar.
Asimismo, supondr nuevas oportunidades de negocio para el tejido empresarial
de la regin.
Junio 2015
importante, al ofrecer a las organizaciones las mejores herramientas a nivel

nacional que les permita incorporar sistemas de aprovechamiento de recursos
tecnolgicos a sus procesos y, con ello,
incrementar su capacidad innovadora.
Adems, es la encargada de operar el
Premio Nacional de Tecnologa e Innovacin, que es un programa de gobierno federal, liderado por la Secretara
de Economa y el Consejo Nacional de
Ciencia y Tecnologa.
La FPNT para su operacin y promocin cuenta con el apoyo y participacin
de la Secretara de Economa (SE), del
Consejo Nacional de Ciencia y Tecnologa (CONACYT), de la Asociacin de
Directivos de la Investigacin Aplicada
y el Desarrollo Tecnolgico (ADIAT),
de la Cmara Nacional de la Industria
de la Transformacin (CANACINTRA), de la
Fundacin Mxico-Estados Unidos para la Ciencia (FUMEC) y de la Fundacin Mexicana para
la Innovacin y Transferencia de Tecnologa en la
Pequea y Mediana Empresa (FUNTEC).
A lo largo de estos diecisis aos, 92 organizaciones han sido reconocidas con el Premio
Nacional de Tecnologa e Innovacin (PNTi) por
sus logros en desarrollo tecnolgico e innovaciones y 1,027 organizaciones han implantado su
modelo de gestin de tecnologa e innovacin.
Los beneficios
Algunas evidencias de que el modelo funciona son
los casos de xito de organizaciones que lo han implantado (los 92 casos estn disponibles en www.
fpnt.org.mx y su acceso es gratuito) obteniendo
como resultado la generacin de ventas sostenidas
o crecientes por nuevos productos o servicios, el
desarrollo constante de nuevos procesos que generan ahorros o ganancias por licenciamiento o
ambos y transferencia de tecnologa, el incremento
en la generacin de empleos y en la inversin para
investigacin y desarrollo, entre otros.
Al respecto, una amplia comunidad de empresarios, tecnlogos, acadmicos y consultores
representados por la Fundacin Premio Nacional de Tecnologa e Innovacin, A.C., considera
que la implantacin de estos sistemas debe ser
una prioridad de las polticas pblicas y de los
esfuerzos empresariales que buscan el desarrollo
del pas, ya que proporciona a las empresas las
siguientes ventajas:
Incorporar procesos para aprovechar los recursos tecnolgicos y, con ello, incrementar
la capacidad innovadora y competitiva.
Adaptar y adelantar a los cambios disruptivos generando valor a los clientes, mercados
y accionistas.
Dar orden y disciplina para saber dnde est
la tecnologa, como apropiarla y eventualmente como transferirla.
Conocer mejor las fortalezas pero sobre
todo las debilidades, tomar acciones correctivas y redefinir los procesos estratgicos de
negocio.
Dar orden, sistematizacin, visin y capacidad de aprendizaje para poder, literalmente,
llevar ciencia bsica a los mercados, proveyendo a clientes o consumidores de productos o servicios de alto valor agregado.
Estar atentos a las tendencias del mercado y
tecnolgicas, para luego dar pie a la oportuna creacin de nuevos productos y servicios,
a partir de una adecuada planeacin y proteccin de soluciones tecnolgicas.
Incrementar la certidumbre de los inversionistas y clientes sobre la sustentabilidad de la
organizacin, permitiendo incursionar en nuevos mercados nacionales e internacionales.
77
DIME
El programa de Formacin Empresarial puede adaptarse a la

situacin de la compaa y su cultura, utilizando una metodologa
activa, dinmica y participativa en la que el soporte terico y
prctico se combina con la realidad empresarial en funcin de las
necesidades requeridas, impartindose ya sea de manera
abierta o in company.
78
por raquel rivas
La creciente necesidad de los diseadores

mexicanos por mostrar su savoir faire en
el extranjero ha visto sus frutos a travs
de DIME Diseo Mexicano. Un genuino
proyecto que busca implantar una concept
store en Pars, la capital de la moda por
excelencia, y que servir de plataforma de
La finalidad es conseguir que los participantes pongan en prctica de forma

inmediata los conocimientos y habilidades
adquiridos, por lo que la transferencia del
conocimiento adquirido en el aula al puesto de trabajo, adems de fomentar el networking, lo que permite ampliar y mejorar
la visin global del negocio.
Desde la fundacin, te invitamos a que
te sumes a las organizaciones que acreditan
sus esfuerzos y los resultados de implantar
un modelo de gestin de tecnologa e innovacin, demostrando su compromiso con
el desarrollo econmico del pas. Est por
lanzarse la convocatoria para participar en
el Premio Nacional de Tecnologa e Innovacin en su XVI edicin y ostentar el distintivo PNTi como emblema de excelencia
empresarial.
proyeccin de las piezas de los diseadores contemporneos mexicanos a travs de

diferentes categoras seleccionadas: moda,
accesorios, joyera, muebles y otros accesorios personales.
La concept store se habilitar en un local de una superficie de doscientos metros
cuadrados en el barrio del Marais, uno de
los barrios ms cosmopolitas y de moda de
Pars. Desde el 18 de junio hasta el 19 de julio, tanto los turistas que visitan la Ciudad
Luz como sus residentes podrn acercarse
a un lugar que, ms que una tienda tradicional, propone crear un espacio en donde
se pueda vivir la experiencia del Mxico
contemporneo y sus visitantes se beneficien adquiriendo productos de alto diseo
mexicano. N
www.fpnt.org.mx
foto cortesa tane
foto cortesa pink magnolia
tunidad de sus sistemas de gestin de tecnologa e innovacin; obtener prioridad en

el otorgamiento de apoyos de la secretara
de Economa y CONACYT; formar parte
del Club de Ganadoras para compartir experiencias y aprendizajes e incrementar la
certidumbre de los inversionistas y clientes
sobre la solidez de la organizacin.
Despus de identificar y coincidir con la
idea de que un pas con mayores fortalezas
en el mbito de la innovacin tendr mayor
capacidad para incrementar su productividad, la fundacin ha desarrollado el programa de Formacin Empresarial, el cual
puede adaptarse a la situacin de la compaa y su cultura, utilizando una metodologa activa, dinmica y participativa en la
que el soporte terico y prctico se combina
con la realidad empresarial en funcin de
las necesidades requeridas, impartindose
ya sea de manera abierta o in company.
foto cortesa de fpnti
Un pas innovador
De esta forma, las organizaciones ganadoras han demostrado que la innovacin,
clave de la competitividad de las empresas, tiene una base tecnolgica, gracias a
la cual han reportado incrementos en ms
de 25% en ventas de nuevos productos;
ms de 10% en generacin de empleos; y
ms del 7% en inversin en investigacin
y desarrollo, asegura Javier Lpez Parada, Director Ejecutivo de la FPNT.
Cuando las organizaciones toman la
decisin de someterse al proceso de evaluacin obtienen los siguientes beneficios:
conocimientos necesarios para adoptar/madurar sus sistemas de gestin de tecnologa
e innovacin; generar ventajas competitivas a travs de la gestin de la tecnologa
e innovacin mediante el aprovechamiento
ptimo de sus recursos; recibir retroalimentacin relativa a las reas slidas y de opor-
Pink Magnolia. Las hermanas Pamela y Paola Wong estn a cargo

de un negocio que busca acercar el buen diseo y la mxima calidad en la moda, pero que no est reido con el precio.
Junio 2015
Junio 2015
TANE. El quehacer orfebre de la firma de joyas que cuenta ya con

medio siglo de experiencia a sus espaldas es su distintivo junto a
su buen gusto por piezas de diseo en plata.
79
fotos
cortesa de airbus
Centros de Entrenamiento de Airbus
foto cortesa yakampot
foto cortesa mancandy
Vanguardia en capacitacin para una industria creciente
Mancandy. Andrs Jimnez est detrs de una de las firmas ms

innovadoras del pas. Su estilo lifestyle que propone vestimenta
como piezas de arte ha cautivado a los expertos.
por negocios promxico
Actualmente Mxico es una pieza fundamental en la industria aeroespacial, y

Airbus contribuye activamente al crecimiento y mejora continua del trfico
areo del pas, lo que ha conducido a las
aerolneas a adquirir aviones ms grandes, ms nuevos y ms eficientes.
Muchas de ellas son aerolneas de
bajo costo, lanzadas en los ltimos diez
aos y que para 2014 alcanzaron casi
60% del trfico interno del pas. Airbus
participa como jugador clave al contar
con modelos de aeronaves que se ajustan a las necesidades de estas aerolneas
y de sus pasajeros, quienes buscan la
mayor comodidad y el mejor precio.
En Mxico Airbus cuenta con tres
grandes clientes: los operadores de
bajo costo Volaris e Interjet, y la aerolnea de ultra bajo costo VivaAerobs,
quien anunci en 2013 la compra de
52 aviones de la familia A320 (cuaren-
Estudio Vctor Alemn. Un innovador estudio de diseo industrial centrado en las relaciones entre procesos digitales y analgicos para crear piezas hermosas.
80
Ricardo Seco. Considerado como uno de los diseadores ms influyentes del panorama mexicano, Ricardo Seco ofrece piezas nicas
caracterizadas por los detalles y la sofisticacin.
Junio 2015
ta A320neo y doce A320ceo), el mayor

pedido de aviones Airbus realizado por
un cliente mexicano.
Volaris que ya es un operador ntegramente de Airbus ha pedido un total
de 74 aviones y opera ms de cincuenta de
la familia A320. Por su parte, Interjet se
hizo cliente de Airbus en 2005, y desde entonces ha pedido sesenta aviones
A320, incluidos cuarenta A320neo; en
la actualidad, la aerolnea opera casi
cuarenta aviones A320. Por ltimo, la
aerolnea carguera AeroUnin opera
cuatro aviones de carga A300.
En este contexto, la construccin
del primer Centro de Entrenamiento en
la Ciudad de Mxico representa un hito
en la historia de la aviacin en Mxico.
Con el reciente crecimiento de las operaciones de Airbus en el pas donde los
especialistas se vern beneficiados con
la mejor capacitacin local, los clientes
encontrarn mayor eficiencia en su tripulacin.

Sin duda, tanto este centro como el prximo,
que se construir en Monterrey, sern piezas clave para alcanzar los objetivos.
Cules premisas llevaron a Airbus a desarrollar los Centros de Entrenamiento? Cundo se
desarroll el primero y dnde?
Los centros de entrenamiento se desarrollaron
con la intencin de encontrarnos ms cerca de
nuestros clientes y ofrecer un portafolio multidisciplinario de capacitacin para llevar a cabo
de manera segura y confiable sus operaciones de
vuelo. Los servicios de Airbus Training inician
con la puesta en operacin de los programas de
entrenamiento y se extienden durante toda la
vida til de los productos de Airbus, ayudando
con ello al desarrollo de los operadores.
De hecho, el Centro de Entrenamiento de
Airbus en Miami servir como centro de excelencia para los dos nuevos centros en Mxico,
proveyendo de entrenamiento en el simulador
A320 y cursos de vuelo a operadores, ingenieros,
tripulacin y personal de mantenimiento.
En qu otros pases hay centros de entrenamiento, en cules otros habr?
Los Centros de Entrenamiento de Airbus se encuentran actualmente en Miami, EUA; Toulouse,
Francia; Beijing, China; Hamburgo, Alemania, y
Bangalore, India. El primero de estos centros en
Amrica Latina ser el de la Ciudad de Mxico,
al que le seguir el de Monterrey.
Por qu un centro de entrenamiento en la Ciudad de Mxico?
Con el incremento de operaciones de Airbus en
la regin especialmente en Mxico buscamos
acercarnos ms a nuestros clientes y apoyar su
crecimiento. Por esta razn nos sentimos motivados a ofrecer nuestra reconocida firma de
servicios de entrenamiento de pilotos para incrementar la productividad de su tripulacin. Otro
factor relevante fue determinar una asociacin
correcta. El apoyo de Aeropuertos y Servicios
Auxiliares (ASA) para construir nuestro primer
centro de entrenamiento de pilotos en Amrica
Latina, en el campus del Centro Internacional de
Instruccin de ASA (CIIASA), indudablemente
tendr un impacto positivo en la industria aeroespacial de Mxico.
foto cortesa ricardo seco
foto cortesa vctor alemn
Yakampot y Arroz con leche. Dos marcas de lujo, una para mujer
y otra para nios, tuteladas bajo la atenta mirada de Concha Orvaanos quien busca preservar la cultura mexicana pero alejndose de los tradicionalismos.
La construccin del primer Centro de Entrenamiento en la Ciudad de

Mxico representa un hito en la historia de la aviacin en Mxico. Con
el reciente crecimiento de las operaciones de Airbus en el pas donde los
especialistas se vern beneficiados con la mejor capacitacin local, los
clientes encontrarn mayor eficiencia en su tripulacin.
Junio 2015
81
Apoyos a empresas manufactureras
Airbus se encuentra sumamente orgulloso de brindar empleos altamente calificados y de realizar esta inversin en la Ciudad
de Mxico. No cabe duda que Airbus y sus
clientes se beneficiarn de la altamente calificada industria de la aviacin en el pas.
Cmo son los centros de entrenamiento?,
a quines estn dirigidos, cul es el pblico objetivo?
En los distintos Centros de Entrenamiento
de Airbus se ofrecen ms de mil cursos para
todos los modelos de aviones y todos los
perfiles de personal: pilotos, miembros de
la tripulacin, ingenieros, staff de mantenimiento y especialistas en estructuras y reparacin. Los centros de entrenamiento comprenden diferentes servicios de capacitacin;
por ejemplo, el Centro de Entrenamiento de
Miami el ms prximo a Mxico, en el que
pilotos de aerolneas como Volaris y VivaAerobus se entrenan en lo que concluye la
construccin de los centros de entrenamiento de Mxico cuenta con simuladores de
vuelo completo de A320 y cursos de vuelo
para operadores, ingenieros, tripulacin de
cabina y personal de mantenimiento.
Cmo se compone el programa de entrenamiento de los centros y cules son los
procesos bsicos?
En Mxico ofreceremos cursos certificados para la tripulacin, validados por la
Direccin General de Aeronutica Civil
(DGAC), un tipo de calificacin para el
A320, con entrenamiento continuo, as
como mecnica bsica y mantenimiento,
entre otros. Dicha certificacin permitir
al staff de Mxico sellar y validar su licencia ante la DGAC. Adicionalmente, Airbus
brindar cursos de operacin de vuelo y de
familiarizacin en general.
Los centros de entrenamiento proporcionan una amplia cartera de competencias para la operacin de aeronaves de
forma segura y confiable. Con el fin de
mejorar la oferta a nuestros clientes y sus
tripulaciones habr aviones A320.
El Centro de Entrenamiento en Miami donde aerolneas de EUA, Canad,
y Amrica Latina entrenan a sus pilotos
cuenta con setenta especialistas de Airbus
que brindan capacitacin para las tripulaciones de vuelo y cabina de los clientes, as
como para su personal de mantenimiento.
En el caso de Mxico contemplamos que
ambos centros se apoyen en el talento de
los especialistas en la industria aeroes-
82
Algunos apoyos de ProMxico para la mejora de la industria manufacturera incluyen certificaciones internacionales,
asesoras y estudios de mercado.
Certificacin internacional
Implantacin y certificacin de normas y requisitos internacionales de exportacin y de sistemas de gestin de proveedura para
exportadores.
Descripcin: Este apoyo econmico est diseado para favorecer a las empresas en la contratacin de consultora especializada para
la implantacin y certificacin de normas y requisitos internacionales de exportacin y de sistemas de gestin de proveedura para
exportadores. Es un apoyo a reembolso y est condicionado a que el beneficiario logre la certificacin.
Costos: El importe mximo es de 150,000 pesos, y pueden solicitarse tambin hasta 75,000 pesos para recertificaciones (auditora de
certificacin). El beneficiario nicamente puede solicitar este apoyo una vez al ao.
Quin debe tomarlo: El apoyo debe ser solicitado por empresas con potencial exportador, exportadoras e internacionalizadas.
Implantacin, auditora externa y certificacin (es necesario finalizar el proceso integral para
Criterios de otorgamiento
recibir el reembolso).
En Mxico, Airbus cuenta con tres grandes clientes: los

operadores de bajo costo Volaris e Interjet, y la aerolnea
de ultra bajo costo VivaAerobs. Esta ltima anunci en
2013 la compra de 52 aviones de la familia A320 (cuarenta
A320neo y doce A320ceo), el mayor pedido de aviones
Airbus realizado por un cliente mexicano.
pacial mexicana, que se distinguen en la
regin por la excelencia y calidad de los
trabajadores.
La transmisin de conocimiento iniciar dando seguimiento al acuerdo establecido con Volaris, empresa que seleccion
a Airbus para proveer de simuladores de
vuelo de la familia A320 y cursos tanto en
Miami como en la Ciudad de Mxico; el
entrenamiento incluye ms de veinticinco mil horas de vuelo simulado para los
quinientos pilotos de Volaris. De igual
forma, en 2014 se lleg a un acuerdo con
VivaAerobs para brindar entrenamiento
en simulador de vuelo y cursos de capacitacin para pilotos en Miami y Monterrey. El acuerdo por diez aos incluye ms
de veinticinco mil horas de formacin de
vuelo para aproximadamente 750 pilotos.
Esta capacitacin continuar con todos los
clientes que consideren estratgico el entrenamiento de su tripulacin en los Centros de Entrenamiento de Mxico.
Cules son los planes de expansin de
Airbus en Mxico, en Amrica y en el resto del mundo?
De acuerdo con nuestro Global Market
Forecast, las previsiones para los prximos
veinte aos apuntan a que el mayor creci-
miento del trfico areo tendr lugar en las

regiones emergentes China, India, Oriente Medio, CEI, Latinoamrica y Europa
del Este, donde el porcentaje de pasajeros
por kilmetro transportados aumentar
6%, mientras que en Amrica del Norte,
Japn y Europa Occidental, el crecimiento
ser de 4.2%. La conclusin es que miles
de millones de personas querrn viajar por
aire.
Estas previsiones representan para
Airbus 31,358 aviones nuevos de pasajeros y carga para los prximos veinte aos:
22,071 aviones de pasillo nico, 7,786
aviones de doble pasillo y 1,501 aviones
de gran tamao.
En cuanto a Amrica Latina y el Caribe, Airbus prev 2,300 aviones nuevos de
pasajeros y carga para los prximos veinte
aos: 1,784 aviones de pasillo nico, 481
aviones de doble pasillo y 29 aviones de
gran tamao, lo que representa una inversin de 292,000 millones de dlares.
Mientras que el mercado mexicano
necesitar cerca de seiscientos aviones de
pasajeros en los prximos veinte aos, las
aerolneas locales y extranjeras que operan
en Mxico necesitarn 506 aviones de pasillo nico y noventa aviones de fuselaje
ancho. N
Junio 2015
Implantacin.
Certificacin.
Recertificacin.
Consultoras
Asesoramiento tcnico en procesos productivos o desarrollo de nuevos productos.
Descripcin: Este apoyo econmico est diseado para impulsar la competitividad internacional de las empresas mexicanas y el incremento
de su productividad a travs de la transferencia de conocimientos y metodologas de tcnicos especialistas y expertos en tecnologas,
procesos y herramientas de clase mundial.
Costos: Es un apoyo a reembolso, con un importe mximo de hasta 200,000 pesos.
Quin debe tomarlo: El apoyo debe ser solicitado por empresas con potencial exportador, exportadoras e internacionalizadas, as como
organismos empresariales.
Algunos criterios de otorgamiento
Asesoramiento en la implementacin de herramientas de control de calidad en procesos

productivos.
Asesoramiento en herramientas para la implementacin de diseo estratgico.

Asesoramiento en herramientas para la implementacin de metodologas de gestin de la
innovacin.
Asesoramiento y asistencia tcnica en metrologa.

Transferencia de conocimientos y metodologas en procesos productivos.
Estudios especializados
Estudios de mercado para identificar eslabones faltantes o con mnima presencia en las cadenas productivas.
Descripcin: Este apoyo econmico a reembolso est diseado para favorecer a las empresas en la realizacin de estudios enfocados en
productos, componentes o procesos faltantes en las cadenas productivas y detonar la inversin en el pas por parte de empresas mexicanas o
extranjeras.
Costos: El monto mximo es de hasta 400,000 pesos. El beneficiario nicamente puede solicitar este apoyo una vez al ao.
Quin debe tomarlo: El apoyo debe ser solicitado por empresas exportadoras, con potencial exportador y transnacionales, as como
organismos empresariales.
Algunos criterios de otorgamiento
El beneficiario puede solicitar este apoyo una vez al ao.

Cuando el organismo empresarial solicita este apoyo debe justificar que el estudio beneficia
al menos a cinco o ms de sus agremiados.
Ms informacin en:
http://promexico.gob.mx/es/mx/certificacion-normas-exportacion
Junio 2015
83
fotos
TechBA

TechBA Montreal, una aceleradora internacional de empresas tecnolgicas, se
cre en 2006 y fue la tercera oficina de este programa, despus de las de Silicon
Valley y Austin.
entrevista con leoncio salaburu, director, y nabil saad, consultor, techba montreal, por
rodrigo cansino
El ecosistema de innovacin en Montreal,

Quebec, fue determinante en la decisin
de apertura de la primer sede en Canad
basada en los sectores y clsteres estratgicos que tiene Montreal para el desarrollo
de negocios de las pymes mexicanas en el
programa.
El programa TechBA fue creado en

2004 por la Fundacin Mxico-Estados
Unidos para la Ciencia (FUMEC) y la Secretara de Economa con el objetivo de facilitar el acceso de las empresas mexicanas
de tecnologa a los ecosistemas de negocio
ms dinmicos a nivel mundial, mediante
una serie de servicios dirigidos a ayudarlas

a crecer de forma acelerada.
El modelo de aceleracin de TechBA
permite que las empresas realicen alianzas
estratgicas, y se vinculen con redes de innovacin que les ayuden a aprovechar los
recursos existentes en los ecosistemas ms
productivos e innovadores. Como la que
tienen con el Inno-Centre Montreal, una
aceleradora canadiense.
El modelo de TechBA est diseado
para tomar a las empresas que atienden el
mercado local e impulsarlas a hacer negocios con visin global y con xito en mercados internacionales altamente competitivos.
Nuestro modelo de aceleracin cataliza el desarrollo de las empresas, facilita
el acceso a una amplia red de asesores y de
expertos internacionales de alto nivel que
les permiten mejorar rpidamente su oferta de valor para asegurar su xito a nivel
internacional y garantizar su permanencia
en el largo plazo, explica Leoncio Salaburu, director de TechBA Montreal.
Las ventajas de ir a Montreal
TechBA integra sistemas especializados de
apoyo en funcin de la oferta de valor de
cada empresa y ofrece mentora continua
para mejorar cada una de sus reas con el
propsito de aprovechar las oportunidades de negocio.
Montreal es hoy en da el tercer clster ms importante en el mundo del sector
aeroespacial, y hay que mencionar que la
mayora de las empresas armadoras aeroespaciales de Quebec ya cuentan con
presencia en Mxico.
La innovacin y la creatividad en desarrollo de nuevas tendencias tecnolgicas
son parte esencial del ecosistema de Montreal-Quebec en sectores altamente desarrollados de tecnologas de la informacin,
nuevos medios, videojuegos, dispositivos
mdicos, farmacutica, ciencias de la vida
y energas renovables.
Empresas como Bombardier, Heroux
Devtek, Bell Helicopters, CAE, Ubisoft, Eidos, Hydro Quebec, que son lderes en sus
reas de accin, cuentan con sus corporativos en Quebec.
TechBA Montreal ha creado las relaciones necesarias con la academia, red empresarial y asociaciones de la regin para
brindar a las empresas el mejor apoyo en
su desarrollo de estrategia internacional.
Montreal es el tercer clster aeronutico
ms importante en el orbe y sirve como puente comercial hacia Europa, as como de enlace
al mercado del noreste y centro de EUA.
84
cortesa de techba
Junio 2015
TechBA Montreal ha trabajado con ms

de 65 empresas mexicanas de manufactura avanzada, particularmente dedicadas
a la aeronutica. En Montreal hay cuatro
OEM: Bombardier, Bell Helicopters, CAE
el ms importante proveedor de simuladores de vuelo y el fabricante ms grande de
turbinas en el mundo, Pratt & Whitney.
Estas cuatro empresas combinadas generan un acumulado de 14,000 millones
de dlares de ingresos por ao. Adems
hay otras 234 empresas del ramo y 40,200
empleados con experiencia en el sector. Por
estas y otras razones es que resulta benfico
a las empresas mexicanas ser aceleradas en
TechBA Montreal, acota Dr. Nabil Saad,
ex ejecutivo de diversas OEM canadienses
y consultor en TechBA Montreal.
Cosecha de siete aos
La oficina de TechBA Montreal apoya a las
empresas que intentan la migracin de
la industria automotriz a la aeroespacial,
o la de manufactura avanzada o a la de
electrnicos. Es nuestra labor darles consejos antes de ser presentadas con algn
OEM, dice Saad, el analista experto en
TechBA Montreal.
Algunos casos conspicuos de xito que
TechBA Montreal ya incub y empiezan
a dar resultados son: Oaxaca Aerospace,
Mefasa, Turbopartes, Soisa, Entec, Laser
Manufacturing, por citar algunas empresas.
La clave en el sector aeroespacial es tratar de eliminar la movilidad de los insumos
a travs de empresas pequeas y medianas
locales. En Quertaro, por ejemplo, se produce una de las partes y es enviada a Wichi-
Junio 2015
Algunos casos conspicuos de xito que TechBA Montreal

ya incub y empiezan a dar resultados son: Oaxaca
Aerospace, A&P Solutions, Turbopartes, Soisa, Entec y Laser
Manufacturing, por citar algunas empresas.
ta, de ah va a Montreal, regresa a Wichita y
finalmente es devuelta a Quertaro.
Un caso que logr ser proveedor de
insumos, procesarlos y entregarlos es Soisa, empresa textil industrial que padeca la
competencia asitica y dio un giro al negocio. Eligieron un nicho completamente nuevo y recibieron el apoyo de TechBA Montreal en 2008 para convertirse en el experto
en proveedura de cubiertas para asientos
de avin, incluido el asiento (cojn).
Los aceleramos, definieron su mercado y se alinearon a los tiempos y calidades
que exige la aeronutica y, por supuesto,
obtuvieron la certificacin AS9100. Hoy,
la empresa posee 5% del mercado mundial
de asientos nuevos de aerolneas comerciales. Y su ambicin es tener 10% y luego
llegar al 25% de participacin de mercado, explica Saad, quien vio de cerca la
llegada de esta empresa a Montreal.
Los retos en el sector aeroespacial
Las empresas mexicanas pequeas y medianas deben entender que este sector tiene
ritmos pausados y de mediano plazo, explica Saad. La industria aeronutica exige
certificaciones y gente muy especializada.
Es importante que las pymes en Mxico cambien el chipset de modelo de nego-
cios que aprendieron al de bajo volumen,

alta mezcla y desarrollo de productos
de alta rentabilidad, explica Salaburu. Como
ocurri con el caso de la empresa Soisa.
Los expertos de TechBA Montreal consideran que el rpido ascenso de Mxico
en la carrera aeronutica posiciona bien al
pas para captar 25% de la cadena de suministro. Se pronostica que en cinco aos habr un desabasto de alrededor de cincuenta
mil millones de dlares debido a la creciente demanda mundial de aeronaves nuevas,
principalmente para la nueva flota asitica,
as como para el remplazo de la flota vieja
de Europa y Norte Amrica.
TechBA Montreal posee consejeros expertos con amplia experiencia en el sector aeroespacial que estn profundamente conectados
y relacionados con las cuatro grandes OEM
que radican en la regin. La metodologa de
la aceleradora ha probado ser exitosa desde su
fundacin. Las empresas alojadas han tenido
resultados como incrementar sus ventas hasta
24%. Y quedan tan satisfechas que 80% de
ellas renuevan su participacin. Segn datos de
la Secretara de Economa de cada dlar invertido en el programa TechBA se generaron siete
en ventas internacionales. N
www.techba.org
85
Cmara de Comercio Franco-Mexicana

Un facilitador de negocios entre Francia y Mxico
Desde 2013 fuimos testigos del relanzamiento de las relaciones bilaterales
entre Mxico y Francia, las cuales se desarrollan tanto al nivel poltico, como
econmico y comercial.
por alfred rodrguez, presidente, cmara de comercio franco-mexicana
En julio de 2013, el Secretario de Relaciones Exteriores de Francia, Laurent Fabius,

se reuni con el Presidente Enrique Pea
Nieto. Esta visita dio paso a la creacin
del Consejo Estratgico Franco-Mexicano,
compuesto de directores de empresas, parlamentarios y representantes del mundo
cultural. Este consejo tiene como objetivo convertirse en un espacio de dilogo
y una fuente de propuestas al servicio del
fortalecimiento de los lazos entre los dos
pases, tambin busca incrementar los intercambios bilaterales que actualmente se
encuentran por debajo del potencial de
ambos pases.
En 2014 se restablecen estas relaciones
con la visita del presidente Francois Hollande a Mxico. El acercamiento entre los
dos pases se desarrolla en varios giros,
tanto a nivel comercial como industrial,
cultural y turstico. Al da de hoy, Francia
86
fotos archivo
es el tercer socio cientfico de Mxico y el

tercer destino de los estudiantes mexicanos
en el extranjero.
Segn un reporte de la Embajada de
Francia en Mxico, el comercio bilateral
se restableci con un ritmo de crecimiento sostenido desde 2009: +25% en 2010,
+25% en 2011 y +14% en 2013. Sin embargo, Mxico es el 34 cliente mundial de
Francia y este ltimo, el 12 proveedor de
Mxico desde hace casi diez aos.
La mayora de los grandes grupos
franceses estn presentes en Mxico, donde tienen operaciones 37 de las empresas
que cotizan en el CAC40 (bolsa de valores francesa). En la actualidad, el desafo
es atraer a las pymes, que son los futuros
inversionistas de Mxico.
La Cmara de Comercio FrancoMexicana (CCFM) se encuentra presente en Mxico desde 1884: es la cmara
de comercio binacional ms antigua en
este pas. En este marco, el objetivo de
la CCFM es enlazar a las empresas con
los actores pertinentes para generar un
desarrollo positivo y promover oportunidades de negocios tanto en Mxico como
Junio 2015
en Francia. La cmara est al servicio de

ms detrescientas empresas socias, pymes
y grandes grupos de todos los sectores que
utilizan nuestros servicios y participan activamente en nuestros eventos. Con el fin
de lograr su misin, la CCFM propone un
servicio de apoyo y acompaamiento a las
empresas francesas.
Cada ao, los representantes de la cmara se renen con ms de cien empresas
francesas en los foros organizados por las
cmaras de comercio francesas regionales.
En estos encuentros se da el primer contacto con las empresas, a las cuales acompaamos posteriormente en su misin de
prospeccin con el fin de que tengan un encuentro con socios estratgicos, distribuidores y clientes potenciales. En el marco
de estos servicios notamos el incremento
de este atractivo con el nmero de empresas que vinieron en prospeccin pasando
de diecisis empresas en 2014 a veintids
entre enero y junio de este ao.
Un ejemplo concreto del reforzamiento
del inters comercial de las empresas francesas en Mxico es que, por primera vez,
en mayo 2015 logramos reunir a diez empresas francesas del sector petrleo y gas,
conjuntamente con la asociacin francesa
GEP-AFTP (red de empresas del servicio
de petrleo y gas francesa, que cuenta con
250 empresas miembros) con instituciones
y asociaciones mexicanas del sector.
Nuestro papel de apoyo a empresas
deseosas de instalarse en Mxico nunca
haba sido tan exitoso, ya que hoy en da
contamos con diecisis pymes en nuestra
rea de incubadoras de negocios, colocndonos as como la sexta incubadora de empresas ms importante en la red de las 107
cmaras francesas en el extranjero, convirtindonos en una referencia al respecto.
Estas relaciones favorables nos impulsaron a la creacin de un captulo de la cmara en la regin del Bajo, a fin de tener
un enfoque regional y competencia sectorial en las reas aeroespacial, automotriz y
agroindustrial.
Los intercambios franco-mexicanos siguen creciendo desde 2009, alcanzando
3,900 millones de euros en 2013. Los sectores con mayores atractivos son los productos
farmacuticos, transporte, qumicos, cosmticos y mquinas industriales y agrcolas.
Adems, debido a los cambios macroeconmicos de Mxico, los sectores de
Junio 2015
energa tanto del petrleo y gas como

renovables, aeroespacial y de tecnologas
de la informacin y comunicacin son
muy prometedores para las relaciones comerciales entre estos dos pases.
En este sentido, las perspectivas de la
CCFM son ampliar su presencia en el territorio mexicano a fin de proveer un conocimiento y una red de socios a la altura
del potencial mexicano. N
87
Negocios ProMxico | Infografa
Oportunidades de exportacin
de Mxico a Francia
Aeroespacial
Bebidas alcohlicas
Las aerolneas europeas contribuyeron con

26% del total de kilmetros recorridos por las
aerolneas de todo el mundo.
En 2014 el tamao de mercado de bebidas alcohlicas en

Francia fue de 24,754 mdd. Se estima que este mercado
crecer a una Tasa Media de Crecimiento Anual (TMCA) de
3.1% en el periodo 2014-2018.
Para el ao 2032 se pronostican 5,827 nuevas

aeronaves, de las cuales el 44% sern de
reemplazo y 56% para la nueva demanda.
Agroalimentos
Preparacin de legumbres, hortalizas y frutas
En 2014 el tamao de mercado de preparaciones de
legumbres, hortalizas y frutas en Francia
ascendi a 6,157 millones de dlares (mdd), se
estima que esta cifra crezca a una Tasa Media de
Crecimiento Anual (TMCA) de 3.5% en el periodo
2014-2019.
Las exportaciones mexicanas de bebidas alcohlicas

hacia Francia registraron una TMCA de 15% en el periodo
2012-2014, alcanzando un monto de
17 mdd durante el ltimo ao. Los
principales productos exportados fueron
bebidas espirituosas y cerveza de malta.
Productos del mar
Confitera
En 2014 el tamao de mercado de pescados y mariscos

frescos y procesados en Francia fue de 4,650 mdd, y se
estima que este crezca a una Tasa Media de Crecimiento
Anual (TMCA) de 3.3% en el periodo 2014-2019.
En 2014 el tamao de mercado de la industria de confitera,

azcares y chocolate en Francia fue de 8,447 mdd, y se espera que
en el periodo 2014-2019 crezca a una Tasa Media de
Crecimiento Anual (TMCA) del 5.3%.
En 2014, las exportaciones mexicanas hacia Francia
en esta industria alcanzaron un monto de 4.8 mdd,
con una TMCA de 8.3% en el periodo 2012-2014. Los
principales productos exportados fueron los dems
fructosa y la confitera.
Las exportaciones mexicanas de pescados

y mariscos hacia Francia registraron
un monto de 4.4 mdd durante 2014. Los
principales productos exportados fueron
crustceos y moluscos.
Oportunidades de exportacin para otras industrias y productos

Agropecuario
Industria extractiva
Manufacturas de plstico
Carbonato de Calcio
Los dems artculos para la construccin,

de plstico
Esprragos Congelados
Las dems frutas y otros frutos, sin cocer o
cocidos en agua o vapor, congelados, incluso con
adicin de azcar u otro edulcorante
Las dems frutas u otros frutos, secos, mezclas
de frutas u otros frutos
Mangos Frescos
Calzado con suela de caucho o plstico
Recolector de leche
Polietileno de densidad superior o igual a 0.94
Papayas
Alimentos Procesados y bebidas
Calzado que cubra el tobillo, con suela de

caucho, plstico, cuero natural o regenerado y
parte superior de cuero natural
Aloe Vera
Biberones, mamilas, vasos entrenadores y

esterilizador
Calzado de deporte; calzado de tenis, baloncesto,

gimnasia, entrenamiento
y calzados similares
Los dems calzados con suela de caucho,
plstico, cuero natural o regenerado y parte
superior de cuero natural. Que cubran el tobillo
Esprragos, preparados o conservados,

sin congelar
88
Manufacturas de cuero y calzado
Calzado con suela de caucho, plstico, cuero

natural o regenerado y parte superior de cuero
natural, con puntera metlica
Esprragos Congelados
Calzado con suela de cuero natural
Hierba de Cebada
Calzado con suela de caucho, plstico,

cuero natural o regenerado y parte superior
de cuero natural. Que cubran el tobillo
Polietileno de densidad inferior a 0.94

Manufacturas diversas
Pads de lactancia
Manufacturas de acero
Tubera RANURADA (6 5/8 18)
Junio 2015
Source: Aerospace & defense, 2012 year in review and 2013 forecast, PwC

Negocios PROMÉXICO Jun-2015

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Guest Opinion

MEXICAN AEROSPACE INDUSTRY

exico offers significant strengths

Mexico is one of the worlds leading

Enrique Pea Nieto

Table of Contents April 2015

The Mexican Aerospace

Interview with Gerard Didienne

Interview with Juan Antonio Teodoro

Interview with Felipe Briones Soto

Open skies agreements

Interview with Jorge Gutirrez de Velasco Rodrguez

By Antonio Cervantes Acosta

The Complete Guide

Jorge Arturo Morales Becerra Contreras

to its feet before

Embajador Alfonso de Maria y Campos Castell

Great chefs in the

Ulises Granados Quiroz

By Mexico Tourism Board

photo courtesy of mexico tourism board

Karla I. Mawcinitt Bueno

This publication is not for sale.

Negocios ProMxico at negocios.promexico.gob.mx.

Its sale and commercial distribution are forbidden.

Por Luis Ernesto Gonzlez Rojas y Marianela Prez Fras Ortega

foto cortesa tane

Una aceleradora con xito

foto cmara de comercio

than 300 companies and agencies make

flying high in the aerospace

industry. This is possible

The consolidation of Mexico as an im-

thanks to our experience in

portant investment destination and as a

high-tech sectors, our proximity to the

platform for development in this indus-

USAthe most important market in the

try has been possible thanks to the ef-

world, our infrastructure and major

forts of our triple propeller: government,

transport and logistics networks, having

academia and industry. This year we cel-

joined the Wassenaar Arrangement and,

ebrated together the first Mexican Aero-

above all, our talent and human capital.

space Fair, which was attended by 190

These competitive advantages have en-

companies from 11 different countries.

abled the operations of major aerospace

The success of this first edition confirms

companies in Mexico. Some relevant fig-

the strength of the Mexican aerospace

ures demonstrate our success: at the be-

sector around the globe.

ginning of the 21st century, our aerospace

Our country reaches higher altitudes

exports were almost nil. In 2014 we ex-

every day. Proof of this are the results ob-

ported over 6.3 billion dollars. Another

tained in the last years in the aerospace

fact illustrates our growth: in 2005 there

sector and its growing success. Today, as