To Study the innovative business modal of Make My Trip: Holiday Ambassador.

Make My Trip: Information

MakeMyTrip Inc. is an Indian online travel company, founded by Deep Kalra in
2000. Headquartered in Gurgaon, Haryana, the company provides online travel
services including flight tickets, domestic and international holiday packages, hotel
reservations, rail and bus tickets. In 2011 and 2012, MakeMyTrip made strategic
acquisitions in pursuit of growth through new channels and markets in Southeast
Asia. Recently, it launched Travel Apps for mobile devices. The company has been
consistently recognised as one of India's best travel portals. In addition to a fullservice online portal, the company also operates through 59 retail stores across 37
cities in India along with international offices in New York City and Sydney

History:MakeMyTrip was founded by Deep Kalra, an alumnus of Indian Institute of

Management Ahmedabad. Prior to setting up MakeMyTrip, Deep had worked with GE
Capital as vice president of business development (retail), as well as serving stints
with ABN AMRO Bank and AMF Bowling.
MakeMyTrip was launched in the US market in 2000 to cater to the overseas Indian
community for their US-to-India travel needs. The founding team consisted of Deep
Kalra, Keyur Joshi (Co-Founder & Chief Commercial Officer), Rajesh Magow( CoFounder & CEO - India, formerly Chief Operating Officer & Chief Financial Officer)
and Sachin Bhatia (ex-Chief Marketing Officer). After serving a long tenure of 10
years, since the company's inception, Sachin Bhatia quit MakeMyTrip as an active
member and decided to work as an independent advisor and a prime shareholder in
the company.
With the success of IRCTC (Indian Railways Catering and Tourism Corporation)'s
online business model which enabled the Indian traveller to purchase railway
tickets on the Internet, things started to look brighter for the travel market in India.
This was also the time when Low-Cost Carriers entered the Indian Aviation space.
MakeMyTrip started its Indian operations in September 2005, offering online flight
tickets to Indian travellers. To broaden it's travel portfolio, the company also started
to focus on non-air businesses like holiday packages and hotel bookings. On 13
August 2010, MakeMyTrip was listed on the NASDAQ and went public, making a

debut in the US market. Trade Analysts believed that this was an encouraging sign
for both the investors and other Indian firms.
In 2011, the company strengthened focus on the mobile route by creating several
travel-related Apps for all types of mobile devices (smartphones and basic
cellphones). In the same year, MakeMyTrip also made three acquisitions, namely,
Luxury Tours and Travel Private Limited (Singapore), Le Travenues Technology
Private Limited (Gurgaon, India) and My Guest House Accommodation (New Delhi,
India). MakeMyTrip's other acquisitions include travel operators like ITC Group and
Hotel Travel Group to enter new markets in the South-East Asian region in the year
2012. In June 2015 MakeMyTrip invested $3 Million Dollars in Inspirock, a vacation
itinerary planning website to improve trip planner.Rajesh Magow was appointed as
CEO - India in August 2013.

Products and Services

Flights - MakeMyTrip provides flight tickets for travel in all major domestic,
international as well as low-cost carriers operating in India. It caters to travellers
for both domestic and international travel from India. Apart from this, it caters to
inbound travel to India from countries like US, Canada, Singapore and UAE.

Rail and Bus tickets - MakeMyTrip sells online rail tickets to its customers
offering features like return tickets with single payment option, flexi-search and
automatic alerts and updates on the availability of tickets. It also offers bus
tickets across different categories like Volvo, Air Conditioned, Non Air
Conditioned, Deluxe, Semi-Deluxe and Sleeper vehicles.

Cab Service - MakeMyTrip introduced car hire services on its Indian website
in May 2010. It currently provides car hire services in conjunction with holiday
package bookings.

Hotels and Packages (Holidays) - The Company offers hotel reservations

in India and international cities alike. There are over 13,000 hotels and
guesthouses in India that can be searched and compared online on the
MakeMyTrip website. The hotels range from luxury to budget accommodations.
In November 2012, MakeMyTrip acquired My Guest House Accommodation to
increase the overall inventory for budget rooms and service apartments.
MakeMyTrip also offers a wide selection of hotels outside India. Through the

acquisition of easytobook.com, MakeMyTrip now offers access to more than

184,000 hotels outside India. MakeMyTrip also offers group and customized
holiday packages for popular domestic and international destinations.

Mobile Solutions - In 2012, MakeMyTrip launched travel mobile applications

(Apps) for iPhone, Android, and BlackBerry devices. The app offers services like
flight and bus bookings, hotel reservations and holiday packages. It also caters
to other post-purchase requirements like generating e-tickets, making
cancellations, tracking status of refunds and other travel alerts. The travel
itineraries available on the Apps can be shared on Facebook and Twitter.

Route Planner - Makemytrip route planner section provides all basic

required information on more than 1 Million routes in India.

Work Culture:The company has been consistently ranked among the Top 10 "Great Places to Work
for in India" by the Great Place to Work (GPTW) Institute and the The Economic
Times, for four years in a row (2010 to 2013).Present Position Rank: 46(2015)

Awards and Recognitions:-

Numb
er

Year

Name of the

Awarded by

Award

2014,

Best Travel

2013

Portal India

2014,

e-tailer of the

2013

Year

2014,

Favourite Online Conde Nast Traveller

2013

Travel Agent

2013,

Best Travel

2012

Portal

2013

Best Travel
portal (India)

World Travel Awards

ET Retail Awards

Readers' Travel Award

Outlook Traveller
Reader's Choice Travel
Awards

Travel & Leisure South

Asia Readers Choice
Awards

Most Innovative
B2C Company
6

2013

creating
consumer
friendly

Travel Innovation
Summit by
PhocusWright

technologies

2013

2013

Website of the
Year

Crisil Emerging
India Awards

Ascendas

ICICI

2013,

Ten Best

2012,

Companies to

Great Place to Work

2011,

Work For in

Institute

2010

India