Introduction

Cadburry is one of the most popular confectionery brand in the world that was
established in United Kingdon . It is headquartered in Uxbridge, Greater London and
works in more than fifty nations around the world. It is popular for its Dairy Milk
chocolate, the Creme Egg and Roses determination box, and numerous other
confectionery items. Cadbury was built up in Birmingham, England in 1824, by John
Cadbury who sold tea, espresso and drinking chocolate.

Cadburry is a multinational company that has employed 60,000 people all over the
world and its brand is expanded all over 200 countries . In india itself it has 4 sales
offices in kolkota,Mumbai,new delhi, Chennai . Cadbury added to the business with
his sibling Benjamin, trailed by his children Richard and George. George built up the
Bournville domain, a model town intended to give the organization's specialists
enhanced living conditions. This one-man business, trading mainly in Tea & Coffee
was to be the foundation of Cadbury Limited. For over 100 years Cadbury was a
family business. In 1943 non family directors were appointed. In 1847, the
enterprise had prospered to a large factory in Bridge Street, Birmingham. John
Cadbury took his brother Benjamin into partnership and the family business became
Cadbury Brothers Birmingham.
The reason of choosing this company is because of its interesting history about how
it emerged as successful family business from the century . On top of that cadburry
is a daily used product . Its promotion camping is also appealing and very positive.
The celebration theme of cadburry is very popular in our society .People usually
prefer cadbuarry if they hear good news,celebrate the festival or are going to start
a new things .

Value Drivers
Brand
Brand is one of the important value drivers of any company because it is the
identity of any brand .According to Kotler and Armstrong (1999) brand is a name
sign symbol slogan or design or a combination of these, intended to identify the
goods and services of one seller and to distinguish them from those of competitors.

Accroding to the given framework Cadburry has successfully delivered its brand
promise to its customers . Cadburry has been stickl to its customers preferences
and choices from the very initial phase of its establishment . The culture of
cadbuarry has been established since century ago .

Cadbury worldwide has an exceptionally solid brand vicinity and a considerably

more grounded item run. If we somehow happened to consider its whole overall
portfolio, then we would wind up with more than 57 sub-marks under its sweet shop
classification, more than 11 distinct sorts of pastries (with no less than two submarks in every pastry classification), 7 sorts of drinks, 3 sorts of rolls, 4 sorts of
cooking items, and no less than 20 unique sorts of various chocolate sub-brands.
Evidently, its a colossal umbrella brand which adjusts its image value with its
different item go.