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Portfolio
Vlad Balashov

Vlad Balashov

Vrubelya st. 1/1, Moscow

125080, Russia
916.114.0852
vladbalashov87@gmail.com
vladbalashov87.wordpress.com

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Contact

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Montage
Logos
Letterhead
Business Card
Brochure
Flier
Event Ad
Web Page
Imaging
Portfolio logo

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Description:

An inspirational montage made by the blending of two or more images, and the use
of typography.

Date:

30.05.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:
Adobe Photoshop

Objectives:

Use the FOCUS design process with strong focal point and flow. Unify a layout with
a consistent theme and dominant spiritual message. Learn to blend two or more
images together gradually, using masks. Demonstrate more advanced Photoshop
skills for layout with multiple elements. Use a mask to apply a filter to one part of the
image. Apply typography principles

Process:
- I cropped the background image to 8.511.

- I selected our picture and moved it to the background image, then I added a mask.
- With black paint and a 100% opacity, soft-edged brush, I painted away the hard
image edges.
- With a larger black brush at 20% opacity and 20% flow, I blended the image into
the background, so it looks like we are melting into the scene.
- I darkened my jacket, so that the type would be more visible.
- I added some type with two contrasting fonts and I added a layer style (soft, black
shadow and a few more) to make the text more legible.

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Montage

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Description:

Logo for an organization

Date:

06.06.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:
Adobe Illustrator

Objectives:

Create three completely different, original logos to fit a company or personal image
that will appeal to the audience. Use only the Illustrator tools to create and draw your
logos. Refine one logo with variations for color.

Process:

This was really fun to create a logo in Illustrator. After trying out several drafts and
ideas, I took a vote on which was the best. I chose the one I liked best and which was
voted on most to refine. I changed the way the nose looked and added hair and then
created 3 different versions of that logo.

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Logos

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Description:

Latterhead designed using a personally created logo.

Date:

14.06.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

Adobe Illustrator & InDesign

Objectives:

Create a new logo to fit a company or personal image. Use the new logo to design
consistent layouts for a business card and letterhead. Apply typography rules, keeping
small copy. Keep designs simple with light watermarks and drop shadows and plenty
of white space.

Process:

I created the logo using pen tool in Adobe Illustrator. Once the logo was created, I
opened a new two page InDesign document and placed my logo .AI file into this
document. I decided to make my first page a letterhead. I positioned the placed logo
in the top left corner of my letterhead. I made sure to keep it at least .5 away from
the edges. I then typed my contact information into a text box and positioned it
on the bottom of the letterhead. I made my name font larger to contrast with the
contact information. I also added a large version of matryoshka as a watermark. I
kept the opacity to about 10%.

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Latterhead

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Description:

Business card designed using a personally created logo.

Date:

14.06.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

Adobe Illustrator & InDesign

Objectives:

Create a business card. Business card should be 3.5 x 2 inch. It should have a name,
address, phone number, email and address. Business card should have a logo and
could have a watermark.

Process:

I used the rectangle tool to create the front and back outline of my business card. I
then copied/pasted the logo and contact information onto this page. I kept the logo
and contact information. I made sure that no important information came any closer
than 1/8 inch from the edges. Finally, I a enlarged matryoshka logo and put a part of
it on the back of the business card.

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Business Card

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Description:

A two sided (duplex) folding brochure.

Date:

11.07.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

Adobe InDesign/Adobe Illustrator/Adobe Photoshop

Objectives:

Create a brochure using the skills learned during this class. Design a logo in

Illustrator, edit images in Photoshop, and design the brochure layout in InDesign.

Process:

I set up the gateway fold in Adobe InDesign. I split my layout into four sections with the
concept that the two outer sections would be the flaps of the brochure and the two middle
sections would be the body of the brochure. I used orange color as a background and lines
on the back and front sides with orange bars on the top and bottom to create repetition
with the inside of the brochure. For the image on the inside of the brochure on the left
upper corner with the text fill your love with love I used the quick selection tool in Adobe
Photoshop to remove the background of the image. I then used the refine mask dialogue
box to smooth, feather, shift edge and apply contrast to the outline. The changes I made
in the refine mask dialogue box made a softer image that didnt look so sharp and cutout
against the brochures background. After that I placed it into InDesign. In the center of
the brochure I placed the logo. I used text wrap option to wrap my text around the alpha
channel of the image. I placed it there, so that it would create a repetition with the logo
on the front of the brochure. I created the logo in Illustrator using the pen tool and then I
placed it into InDesign. I placed the left half on the right flap and the right half on the left
flap so that when the brochure is folded the logo would come together nicely.

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Brochure

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Description:

Black & White promotional flier to promote a graduate leadership conference.

Date:

09.05.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:
Adobe InDesign

Objectives:

Create a flier using InDesign. Place the logo and text according to instructions.
Make the word business bold. Place the date/time and place on the flier. Use and
image.

Process:

I first created some sketches of my layout. Then I used my sketch as a guide to create
this layout in Adobe InDesign. I added a circle, where Ive located the date, time and
place. I used the word GRADUATE in a black box that created the focal point.
I left white space and kept my body copy small. I was given the image, logo, and
content for this flier.

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Flier

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Description:

A color full-bleed event ad to promote a Giveaway using only Microsoft Word and a
scanner.

Date:

16.05.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

Microsoft Word, HP Scanner, Viewer on Mac (PDF to JPEG converter)

Objectives:

Create an event ad. Scan an image in a good quality. Create a title, put date/time and
place. Write a description of the event.

Process:

I scanned a picture with a crib, and then used Microsoft word to add a text box on
the left side of the crib that made it a Title. I then added a few text boxes with dates
and info about the event. I used 2 fonts Arial and Times New Roman, but I have
added effects on Arial for Title, so that it would look bigger than the rest of the text.

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Event Ad

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Description:

A web page designed to showcase a personally created logo.

Date:

26.06.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

TextWrangler & Adobe Photoshop

Objectives:

Size and optimize an original logo as a .png for a web page. Write content to
describe the process of creating your logo and how it appeals to a target audience.
Acquire a working knowledge of HTML. Acquire a working knowledge of CSS.
Identify hex colors to match logo, using Photoshop color picker.

Process:

I created this web page using only TextWrangler. Ive used firefox debugging plugin to check if my code was correct. After I marked up all my content and inserted
my image, I attached a pre-made CSS document to my HTML. I then used the
colors from my logo as the colors for my web page. I found these colors by opening
Photoshop and using the eyedropper tool. I also changed my fonts to Helvetica and
Georgia. I declared some backup fonts just in case the viewers browser didnt have
these fonts. I also used padding around the logo and text so that they would not be
too close to the edge of the web page.

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Web Page

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Description:

Demonstrate good photography and image editing skills. Incorporating color into a
poster layout with original photo.

Date:

23.05.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:

Adobe InDesign, Photoshop

Objectives:

Create an image using color schemes. Take a photo and use Photoshop to edit it. Put
a quote, name of the color scheme and names of colors used. Create a color palette.

Process:

I first formulated my plan by choosing a color scheme from the Visual FOCUS book
for my layout, I decided on Treadic. I went and captured a quality photo with good
light, sharp focus, and nice composition. I used my EOS 1100D Cannon camera. I
then brought the photo into Photoshop and used these specific editing techniques:
levels, sharpness, saturation, and color balance. Then I design an 8.511 layout that
including my photo, text, and repeating design elements. I incorporated my color
scheme title, color swatches, and color names into my design. I used the eye dropper
tool and adjusted the color in the color picker to match a little more accurately. I
have created rectangles of different color around my picture that created a contrast
to my design. Then I created swatches that matched the rectangles color.

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Imaging

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Description:

A logo for my portfolio

Date:

17.07.2015

Course/Instructor:
COMM 130, Section 14
Jason Stucki

Program(s)/Tools:
Adobe llustrator

Objectives:

Create three completely different, original logos to fit a personal image that will

appeal to the audience. Use only the Illustrator tools to create and draw your logos.

Process:

I have started with looking online for different signature fonts. When I found the
ones that I liked, I experimented with them and created 2 logos with different fonts.
I tried different variations. After I made my second logo, I realized that I wanted
to make a round logo based on the style of the image that I created using the elipse
tool. I then applied the text around the V logo and added the word design. I liked
that one the most, so Ised it for my portfolio.

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Portfolio logo

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Vlad

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design

Vlad Balashov

design

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