2015中国移动互联网用户行为统计报告

2015
Confidential and Protected by Copyright Laws

1.
4.1.5
4.4
4.6.4
4.8.7
2.
4.1.6
4.4.1
4.6.5
4.8.8
4.1.7
4.4.2
4.6.6
4.9
3.
4.1.8
4.4.3
4.6.7
4.9.1
3.1
4.2
4.4.4
4.6.8
4.9.2
3.1.1
4.2.1
4.4.5
4.7
4.9.3
3.1.2
4.2.2
4.4.6
4.7.1
4.9.4
3.1.3
4.2.3
4.4.7
4.7.2
4.9.5
3.1.4
4.2.4
4.4.8
4.7.3
4.9.6
3.1.5
4.2.5
4.5
4.7.4
4.9.7
3.1.6
4.2.6
4.5.1
4.7.5
4.9.8
3.2
4.2.7
4.5.2
4.7.6
4.10
3.2.1
4.2.8
4.5.3
4.7.7
4.10.1
3.2.2
4.3
4.5.4
4.7.8
4.10.2
3.2.3
4.3.1
4.5.5
4.8
4.10.3
4.
4.3.2
4.5.6
4.8.1
4.10.4
4.1
4.3.3
4.5.7
4.8.2
4.10.5
4.1.1
4.3.4
4.5.8
4.8.3
4.10.6
4.1.2
4.3.5
4.6
4.8.4
4.10.7
4.1.3
4.3.6
4.6.1
4.8.5
4.10.8
4.1.4
4.3.7
4.6.2
4.8.6
5.
4.3.8
4.6.3
1.
20147.29
201435%23.9%
2014
70%
40%
2015/3/16
2.
eUR.201411175
2015/3/16
3.
3.1
3.1.1
3.1.2
3.1.3
3.1.4
3.1.5
3.1.6
3.1.7
2015/3/16
3.1.1
2009-2014
80000
20147.29
60000
50000
40000
7.29
40.5%
40%
31.0%
30000
15.4%
20000
10000
11.8%
20,514.3
28,819.0
43,137.0
56,520.0
65,200.0
72,895.1
2009
2010
2011
2012
2013
2014
Analysys
2015/3/16
60%
49.7%
70000
201311.8%
20%
0%
www.analysys.cn
3.1.2
2014
38.7%
AnalysyseUR
61.3%
2014
61.3%
61.3%38.7%
38.7%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
3.1.3
2014
41
10.1%
AnalysyseUR
2014
2540 63.9%
24
25-4063.9%24
26.0%
26.0%4110.1%
2540
24 26.0%
63.9%
41 10.1%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
3.1.4
2014
12.9%
AnalysyseUR
2014
35.0%
/35.0%
/ 35.0%
28.2%
23.9%
28.2%
23.9%
23.9%12.9%
28.2%
12.9%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
3.1.5
2014
AnalysyseUR
27.1%
2014
37.0%
37.0%
||| 33.7%
37.0%/
/ 27.1%
33.7%/27.1%
|||
2.2%
33.7%
2.2%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
10
3.1.6
2014
AnalysyseUR
|
|
2014/
29.7%
29.7%/18.9%
|| 29.7%
| 18.9%
17.9%
17.9%/12.7%/
| 12.7%
11.4%/9.4%.
|
17.9%
//
18.9%
| 11.4%
| 9.4%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
11
3.1.7
2014
50007999
AnalysyseUR
300054.1%
9.3%
20143000
30004999 30.4%
54.1%3000-4999
3000
30004999
30.4%5000-79999.3%
30.4%
54.1%
50007999 9.3%
12000 3.1%
800011999 3.1%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
12
3.2
3.2.1
3.2.2
3.2.3
2015/3/16
13
3.2.1
2014
AnalysyseUR
2014
70%
88.39%
86.67%
86.51%
72.83%
46.02%
41.47%
40%
25.11%
19.40%
0.00%
17.10%
4.28%
20.00%
40.00%
60.00%
80.00%
100.00%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
14
3.2.1-
&2014
AnalysyseUR
2014
65.64%
39.33%
42.82%
30.18%
21.91%
28.85%
13.44%
22.50%
13.68%
9.19%
1.18%
73.40%
28.74%
0%
20%
40%
92.88%
85.55%
89.23%
85.05%
87.46%
85.91%
77.38%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
15
3.2.1-
242014
AnalysyseUR
201424
24
72.83%
4.11%
4.28%
0%
39.37%
46.02%
29.56%
41.47%
23.87%
17.10%
20.34%
25.11%
13.14%
19.40%
20%
40%
60%
89.48%
88.39%
86.65%
83.34%
86.51%
83.14%
86.67%
24
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
16
3.2.1-
25-402014
AnalysyseUR
201425-40
25-40
4.50%
4.28%
0%
27.64%
25.11%
22.81%
19.40%
14.02%
17.10%
20%
40%
50.06%
46.02%
45.42%
41.47%
67.01%
72.83%
88.79%
88.39%
88.63%
86.67%
87.39%
86.51%
25-40
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
17
3.2.1-
412014
AnalysyseUR
201441
41
3.39%
4.28%
0%
21.97%
25.11%
18.23%
17.10%
14.67%
19.40%
48.89%
41.47%
38.31%
46.02%
89.62%
86.51%
83.73%
86.67%
82.74%
88.39%
72.26%
72.83%
41
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
18
3.2.1-
2014
86.23%
88.39%
85.07%
86.67%
82.44%
86.51%
79.73%
72.83%
AnalysyseUR
2014
28.09%
26.08%
11.17%
41.47%
46.02%
25.11%
9.79%
17.10%
8.17%
19.40%
1.93%
4.28%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
19
3.2.1-
/2014
AnalysyseUR
2014///
3.35%
4.28%
0%
25.44%
25.11%
16.69%
19.40%
16.07%
17.10%
49.08%
46.02%
38.39%
41.47%
65.20%
72.83%
89.14%
88.39%
87.50%
86.51%
86.36%
86.67%
|||
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
20
3.2.1-
/2014
AnalysyseUR
2014/
46.02%
72.54%
72.83%
68.48%
25.11%
41.47%
42.80%
61.03%
37.03%
19.40%
26.94%
17.10%
8.38%
4.28%
0%
20%
40%
90.49%
86.51%
90.38%
88.39%
89.09%
86.67%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
21
3.2.1-
2014
AnalysyseUR
2014
91.07%
86.51%
88.58%
88.39%
88.40%
86.67%
77.22%
72.83%
74.20%
41.47%
46.02%
38.00%
8.07%
4.28%
0%
59.70%
25.11%
35.32%
17.10%
34.13%
19.40%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
22
3.2.1-
2014
AnalysyseUR
2014
46.02%
41.47%
45.25%
25.11%
32.93%
19.40%
24.44%
17.10%
8.67%
4.28%
0%
20%
40%
89.74%
86.51%
89.15%
86.67%
88.74%
88.39%
75.95%
72.83%
66.55%
63.21%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
23
3.2.1-
/2014
AnalysyseUR
2014//
//
23.48%
25.11%
15.55%
19.40%
10.47%
17.10%
2.76%
4.28%
0%
20%
41.55%
46.02%
40.23%
41.47%
40%
71.19%
72.83%
88.80%
86.67%
87.54%
88.39%
85.37%
86.51%
||
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
24
3.2.1-
/2014
AnalysyseUR
2014/
5.92%
4.28%
0%
46.02%
52.02%
41.47%
32.33%
25.11%
31.43%
19.40%
18.74%
17.10%
20%
73.99%
72.83%
63.94%
89.63%
86.51%
89.03%
88.39%
87.20%
86.67%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
25
3.2.1-
2014
AnalysyseUR
2014
18.99%
25.11%
16.19%
19.40%
12.63%
17.10%
40.11%
41.47%
38.64%
46.02%
3.38%
4.28%
0%
68.55%
72.83%
90.62%
88.39%
88.18%
86.67%
86.04%
86.51%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
26
3.2.1-
2014
85.74%
88.39%
83.14%
86.51%
78.93%
86.67%
78.62%
72.83%
AnalysyseUR
2014
35.52%
27.00%
17.10%
24.50%
16.15%
25.11%
10.03%
19.40%
3.93%
4.28%
0%
20%
40%
46.02%
41.47%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
27
3.2.1-
2014
AnalysyseUR
2014
4.02%
4.28%
0%
25.45%
25.11%
23.22%
19.40%
17.01%
17.10%
20%
45.88%
46.02%
39.77%
41.47%
40%
70.30%
72.83%
90.34%
88.39%
89.36%
86.51%
87.89%
86.67%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
28
3.2.1-
30002014
AnalysyseUR
20143000
3000
46.29%
46.02%
67.46%
72.83%
87.65%
88.39%
85.41%
86.67%
85.36%
86.51%
31.53%
41.47%
5.01%
4.28%
0%
21.11%
25.11%
18.13%
17.10%
17.30%
19.40%
20%
40%
3000
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
29
3.2.1-
3000-49992014
AnalysyseUR
20143000-4999
3000-4999
3.16%
4.28%
0%
28.29%
25.11%
21.19%
19.40%
13.20%
17.10%
49.26%
41.47%
44.32%
46.02%
89.95%
88.39%
87.91%
86.67%
87.54%
86.51%
81.23%
72.83%
30004999
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
30
3.2.1-
5000-79992014
AnalysyseUR
20145000-7999
5000-7999
2.54%
4.28%
0%
28.15%
25.11%
18.79%
19.40%
16.44%
17.10%
53.09%
41.47%
44.23%
46.02%
88.47%
86.67%
88.08%
86.51%
87.83%
88.39%
78.63%
72.83%
50007999
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
31
3.2.1-
8000-119992014
AnalysyseUR
20148000-11999
8000-11999
6.48%
4.28%
0%
25.11%
32.70%
19.40%
27.77%
17.10%
20%
46.02%
44.91%
64.95%
72.83%
59.31%
800011999
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
69.21%
41.47%
88.55%
86.67%
88.40%
86.51%
86.40%
88.39%
www.analysys.cn
32
3.2.1-
120002014
AnalysyseUR
201412000
12000
41.47%
5.56%
4.28%
0%
49.80%
46.02%
34.16%
25.11%
28.10%
17.10%
26.64%
19.40%
20%
89.37%
86.51%
89.21%
88.39%
88.40%
86.67%
74.29%
74.13%
72.83%
12000
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
33
3.2.1-
2014
AnalysyseUR
2014
4.68%
4.28%
0%
55.58%
41.47%
49.55%
46.02%
31.14%
25.11%
21.49%
19.40%
20.76%
17.10%
89.58%
88.39%
88.27%
86.51%
87.37%
86.67%
76.68%
72.83%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
34
3.2.1-
2014
AnalysyseUR
2014
4.00%
4.28%
0%
28.04%
25.11%
22.40%
19.40%
17.98%
17.10%
20%
40%
46.65%
46.02%
43.70%
41.47%
88.59%
88.39%
87.06%
86.67%
86.71%
86.51%
77.91%
72.83%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
35
3.2.1-
2014
AnalysyseUR
2014
4.86%
4.28%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
30.12%
25.11%
26.97%
19.40%
15.74%
17.10%
52.27%
46.02%
46.25%
41.47%
74.22%
72.83%
88.08%
88.39%
87.63%
86.51%
86.97%
86.67%
www.analysys.cn
3.2.1-
2014
AnalysyseUR
2014
5.18%
4.28%
0%
24.02%
25.11%
18.27%
19.40%
15.20%
17.10%
49.73%
46.02%
38.37%
41.47%
73.46%
72.83%
89.51%
88.39%
86.99%
86.51%
86.33%
86.67%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
37
3.2.1-
2014
87.14%
88.39%
85.54%
86.67%
84.17%
86.51%
AnalysyseUR
2014
37.63%
46.02%
26.94%
41.47%
15.34%
25.11%
10.10%
17.10%
9.66%
19.40%
3.19%
4.28%
0%
20%
40%
60%
64.25%
72.83%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
38
3.2.1-
2014
AnalysyseUR
2014
98.93%
97.88%
92.77%
91.77%
87.86%
74.11%
86.51%
55.55%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
39
3.2.1-
2014
96.18%
AnalysyseUR
2014
94.85%
89.20%
89.01%
87.28%
75.48%
57.06%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
86.67%
www.analysys.cn
40
3.2.1-
2014
99.64%
98.13%
AnalysyseUR
2014
94.79%
93.18%
91.85%
75.23%
88.39%
61.15%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
41
3.2.1-
2014
51.66%
AnalysyseUR
2014
45.24%
43.76%
40.11%
38.41%
32.27%
25.49%
0%
10%
20%
30%
40%
50%
60%
201411(.)175
Analysys
2015/3/16
41.47%
www.analysys.cn
42
3.2.1-
2014
62.95%
AnalysyseUR
2014
51.31%
44.46%
44.19%
43.32%
46.02%
35.59%
30.48%
0%
10%
20%
30%
40%
50%
60%
70%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
43
3.2.1-
2014
26.94%
21.45%
AnalysyseUR
17.52%
2014
17.47%
16.90%
14.99%
14.78%
0%
5%
10%
15%
20%
25%
30%
201411(.)175
Analysys
2015/3/16
19.40%
www.analysys.cn
44
3.2.1-
2014
AnalysyseUR
2014
5.23%
5.11%
4.72%
4.29%
3.71%
3.68%
3.08%
0%
1%
2%
3%
4%
5%
6%
201411(.)175
Analysys
2015/3/16
4.28%
www.analysys.cn
45
3.2.1-
2014
AnalysyseUR
2014
18.84%
18.70%
18.65%
18.18%
17.24%
17.23%
17.10%
12.75%
0%
5%
10%
15%
20%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
46
3.2.1-
2014
AnalysyseUR
2014
32.78%
30.73%
24.71%
22.61%
19.84%
14.03%
0%
5%
10%
15%
20%
25%
30%
35%
201411(.)175
Analysys
2015/3/16
25.11%
25.75%
www.analysys.cn
47
3.2.1-
2014
84.95%
AnalysyseUR
2014
80.09%
76.47%
75.60%
74.21%
72.83%
72.96%
47.41%
0%
20%
40%
60%
80%
100%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
48
3.2.2
2014
AnalysyseUR
2014
5.9
5.6
1.5
5
1
11.9
10
14.0
1.0
0.5
0.4
0.3
0.3
10
15
201411(.)175
Analysys
2015/3/16
www.analysys.cn
49
3.2.3
2014TOP10
QQ
QQ
QQ
QQ
10
360
2014
2015/3/16
50
4.
4.1
4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
4.1.8
4.6
4.6.1
4.6.2
4.6.3
4.6.4
4.6.5
4.6.6
4.6.7
4.6.8
2015/3/16
4.2
4.3
4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8
4.7
4.7.1
4.7.2
4.7.3
4.7.4
4.7.5
4.7.6
4.7.7
4.7.8
4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.3.6
4.3.7
4.3.8
4.8
4.8.1
4.8.2
4.8.3
4.8.4
4.8.5
4.8.6
4.8.7
4.8.8
4.4
4.5
4.4.1
4.4.2
4.4.3
4.4.4
4.4.5
4.4.6
4.4.7
4.4.8
4.5.1
4.5.2
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7
4.5.8
4.9
4.10
4.9.1
4.9.2
4.9.3
4.9.4
4.9.5
4.9.6
4.9.7
4.9.8
4.10.1
4.10.2
4.10.3
4.10.4
4.10.5
4.10.6
4.10.7
4.10.8
51
4.1
4.1.1
4.1.2
4.1.3
4.1.4
4.1.5
4.1.6
4.1.7
4.1.8
2015/3/16
52
4.1.1
2014
100%
35%
36%
37%
46%
41%
39%
43%
41%
53%
42%
80%
AnalysyseUR
2014
60%
40%
64%
63%
59%
59%
20%
65%
54%
61%
57%
47%
58%
0%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
53
4.1.2
2014
100%
80%
AnalysyseUR
60%
2014
40%
25-4024
25-40
20%
0%
41
24 24.23% 24.40% 26.19% 22.37% 17.05% 24.26% 19.01% 23.43% 34.36% 29.01%
2540
65.53% 64.08% 63.02% 71.93% 67.81% 64.70% 69.67% 66.03% 58.72% 60.23%
41 10.24% 11.52% 10.79% 5.70% 15.14% 11.04% 11.32% 10.54% 6.92% 10.76%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
54
4.1.3
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
16.76%19.15%21.33% 7.61% 19.21%21.61%19.86%22.89%20.81%23.66%
34.58%36.95%35.79%23.39%42.13%35.46%39.59%35.88%34.33%35.58%
31.50%29.17%29.13%36.61%23.73%28.86%27.10%27.67%30.84%27.63%
17.16%14.73%13.75%32.39%14.93%14.07%13.45%13.56%14.02%13.13%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
55
4.1.4
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
//
3.86% 2.98% 2.53% 5.84% 3.81% 2.43% 2.37% 2.43% 2.80% 2.81%
47.42%35.59%31.10%58.89%34.57%30.57%35.14%29.35%29.78%31.89%
||| 23.94%30.89%35.63%19.44%37.03%33.81%35.58%33.62%37.94%34.59%
24.78%30.54%30.74%15.83%24.59%33.19%26.91%34.60%29.48%30.71%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
56
4.1.5
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
//
0%
//
//
8.10% 11.19% 9.86% 7.86% 9.68% 10.20% 10.27% 9.90% 13.14% 8.43%
14.06% 17.04% 18.81% 15.48% 19.61% 18.90% 19.00% 18.12% 12.11% 19.21%
16.37% 16.14% 13.91% 10.14% 16.75% 14.00% 15.88% 13.77% 12.32% 12.84%
19.54% 13.58% 13.45% 37.15% 14.22% 12.21% 14.14% 11.51% 13.42% 13.85%
|| 24.64% 21.93% 26.73% 19.59% 29.45% 29.07% 29.72% 32.13% 23.20% 25.51%
17.29% 20.12% 17.24% 9.78% 10.29% 15.62% 10.99% 14.57% 25.81% 20.16%
201411(.)175
www.analysys.cn
Analysys
2015/3/16
57
4.1.6
2014
100%
80%
60%
40%
AnalysyseUR
20%
0%
2014
5000
12000/5000-
12000
11999/
800011999 5.83% 3.10% 3.41% 9.39% 4.63% 3.21% 3.73% 3.22% 2.97% 3.56%
5.06% 3.20% 3.45% 3.50% 4.83% 3.23% 3.39% 3.31% 2.77% 3.83%
50007999
11.55% 11.44% 9.84% 12.47% 11.61% 10.27% 10.93% 9.57% 7.26% 9.90%
30004999
36.69% 35.74% 32.07% 38.57% 32.47% 31.30% 33.23% 32.01% 28.12% 28.55%
3000
40.87% 46.52% 51.23% 36.07% 46.46% 51.99% 48.72% 51.89% 58.88% 54.16%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
58
4.1.7
2014
100.0
AnalysyseUR
20141-11
90.0
95.0%
86.6
84.9
80.3
80.0
84.7
70.8
70.0
76.0
72.9
73.0
76.6
79.1
76.7
50.0
75.0%
10 11
201411(.)175
Analysys
2015/3/16
85.0%
80.0%
60.0
90.0%
www.analysys.cn
59
4.1.8
2014TOP10
QQ
360
UC
360
10
91
2014
2015/3/16
60
4.2
4.2.1
4.2.2
4.2.3
4.2.4
4.2.5
4.2.6
4.2.7
4.2.8
2015/3/16
61
4.2.1
2014
100%
51%
40%
40%
76%
80%
AnalysyseUR
60%
2014
SNS
40%
60%
60%
20%
49%
24%
0%
SNS
201411(.)175
Analysys
2015/3/16
www.analysys.cn
62
4.2.2
2014
100%
80%
60%
AnalysyseUR
2014 25-40
24
SNS25-4041
40%
20%
0%
SNS
24
30.69%
20.79%
25.81%
15.42%
2540
60.05%
68.87%
64.84%
77.97%
41
9.26%
10.34%
9.35%
6.61%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
63
4.2.3
2014
100%
80%
60%
AnalysyseUR
40%
2014 /
20%
0%
20%
SNS
20.88%
19.77%
23.58%
22.25%
35.91%
35.17%
35.02%
40.81%
29.41%
29.24%
28.36%
23.85%
13.80%
15.82%
13.04%
13.09%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
64
4.2.4
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014
0%
SNS
2.80%
3.43%
2.20%
2.27%
35.08%
35.83%
27.87%
47.05%
|||
33.84%
35.18%
33.56%
31.64%
28.28%
25.56%
36.37%
19.04%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
65
4.2.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014/
/SNS/
//
///
SNS
8.94%
8.94%
9.53%
13.51%
16.12%
18.22%
19.28%
11.85%
14.37%
14.20%
12.80%
19.64%
13.36%
15.28%
11.77%
16.25%
||
28.10%
33.59%
30.54%
30.76%
19.11%
9.77%
16.08%
7.99%
201411(.)175
www.analysys.cn
Analysys
2015/3/16
66
4.2.6
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014
0%
SNS
12000
3.82%
5.18%
3.22%
3.20%
800011999
3.82%
4.64%
3.22%
3.88%
50007999
9.33%
12.27%
9.55%
8.27%
30004999
29.29%
32.81%
30.91%
25.02%
3000
53.74%
45.10%
53.10%
59.63%
50003000
3000
201411(.)175
Analysys
2015/3/16
www.analysys.cn
67
4.2.7
2014
400.0
AnalysyseUR
348.1
300.0
266.4
20141-11
240.7
200.0
199.5
171.3
169.0
190.6
154.8
282.9
263.8
171.3
80.0%
70.0%
0.0
65.0%
10 11
201411(.)175
Analysys
2015/3/16
85.0%
75.0%
100.0
90.0%
www.analysys.cn
68
4.2.7
2014TOP10
QQ
QQ
10
2014
2015/3/16
69
4.3
4.3.1
4.3.2
4.3.3
4.3.4
4.3.5
4.3.6
4.3.7
4.3.8
2015/3/16
70
4.3.1
2014
100%
43%
35%
30%
36%
44%
34%
34%
40%
72%
80%
AnalysyseUR
2014
60%
40%
70%
65%
20%
0%
57%
K
64%
60%
56%
66%
66%
28%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
71
4.3.2
2014
100%
80%
60%
AnalysyseUR
40%
2014 40
20%
24
0%
K
/K25-40/41
24 46.32% 19.65% 26.24% 45.86% 24.52% 20.32% 44.73% 27.93% 29.86%

2540
47.64% 67.66% 68.65% 47.82% 65.77% 62.40% 48.01% 64.42% 62.68%
41 6.04% 12.69% 5.11% 6.32% 9.71% 17.28% 7.26% 7.65% 7.46%

201411(.)175
Analysys
2015/3/16
www.analysys.cn
72
4.3.3
2014
100%
80%
AnalysyseUR
60%
2014 /
40%
20%
0%
K/
18.55% 15.85% 18.33% 19.61% 22.22% 18.10% 22.99% 23.44% 20.96%

/
36.37% 38.70% 39.63% 34.46% 36.56% 41.73% 31.93% 34.72% 35.11%
31.88% 30.59% 29.98% 30.28% 27.93% 25.78% 30.76% 28.84% 29.55%
13.20% 14.86% 12.06% 15.65% 13.29% 14.39% 14.32% 13.00% 14.38%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
73
4.3.4
2014
100%
80%
60%
40%
20%
AnalysyseUR
0%
2014
3.77%
2.28%
1.85%
2.03%
2.80%
1.96%
31.68% 39.48% 43.95% 34.97% 29.52% 38.05% 22.60% 26.90% 38.56%
5.16% 2.54%
3.65%
||| 38.95% 26.18% 31.36% 32.37% 35.77% 32.93% 32.66% 32.99% 35.70%
27.41% 29.18% 22.15% 28.89% 32.43% 25.37% 42.89% 38.08% 22.94%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
74
4.3.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014
///
//
8.99% 8.30% 6.66% 7.07% 9.65% 8.85% 7.21% 10.33% 10.60%
//
19.32% 21.43% 17.80% 14.77% 19.20% 14.42% 18.33% 21.28% 12.36%
12.36% 19.85% 19.36% 11.51% 13.64% 19.06% 9.63% 12.40% 15.62%
10.54% 14.00% 18.30% 14.30% 11.65% 13.75% 10.03% 11.19% 15.28%
|| 25.92% 24.08% 18.71% 17.87% 30.70% 32.20% 29.17% 28.29% 26.33%
22.87% 12.34% 19.17% 34.48% 15.16% 11.72% 25.63% 16.51% 19.81%

201411(.)175
www.analysys.cn
Analysys
2015/3/16
75
4.3.6
2014
100%
80%
60%
AnalysyseUR
40%
20145000
20%
5000-7999
0%
K
3.63%
4.21%
800011999 2.98%
4.97%
/8000-11999
/
12000
3.52%
3.79%
3.38%
2.82%
3.21%
3.16%
4.62%
2.68%
3.06%
4.12%
6.02%
1.85%
2.94%
4.03%
9.11% 12.29% 7.70%
9.35%
7.74%
50007999
8.77% 16.19% 15.22% 7.70%
30004999
26.73% 37.65% 34.49% 29.52% 31.12% 35.71% 33.25% 32.34% 24.31%
3000
57.89% 36.98% 43.95% 55.78% 53.23% 41.36% 54.52% 52.31% 59.80%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
76
4.3.7
2014
AnalysyseUR
100.0
92.7
20141-11
90.0
1-4
80.0
120.0%
70.0
90.6
100.0%
80.0%
82.5
71.6
73.4
67.2
69.5
69.9
40.0%
20.0%
50.0
0.0%
10
11
201411(.)175
Analysys
2015/3/16
60.0%
73.8
67.3
60.0
74.4
www.analysys.cn
77
4.3.8
2014TOP10
QQ
10
2014
2015/3/16
78
4.4
4.4.1
4.4.2
4.4.3
4.4.4
4.4.5
4.4.6
4.4.7
4.4.8
2015/3/16
79
4.4.1
2014
100%
54%
26%
32%
33%
46%
45%
59%
44%
31%
80%
AnalysyseUR
2014
60%
40%
////
74%
20%
0%
56%
54%
46%
68%
67%
55%
69%
41%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
80
4.4.2
2014
100%
80%
AnalysyseUR
2014
25-40
24/41
60%
40%
20%
0%
20.75%
22.63%
8.99%
73.57%
67.57%
68.69%
14.42%
11.68%
8.68%
24 12.80%
4.90%
12.01%
2540
78.73%
78.71%
41
8.47%
16.39%
14.55%
16.51%
8.66%
75.25%
73.80%
72.13%
76.85%
15.76%
11.65%
11.36%
14.49%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
81
4.4.3
2014
100%
80%
AnalysyseUR
60%
2014
40%
//
20%
0%
//
6.85%
7.54% 16.69% 17.77% 10.38% 9.16%
9.40% 12.44% 7.17%
31.16% 24.83% 38.50% 35.08% 26.51% 27.81% 34.71% 38.16% 22.90%
39.55% 25.74% 28.37% 29.22% 36.94% 20.70% 30.26% 29.99% 24.45%
22.44% 41.89% 16.44% 17.93% 26.17% 42.33% 25.63% 19.41% 45.48%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
82
4.4.4
2014
100%
80%
60%
40%
AnalysyseUR
20%
0%
2014 /
7.78% 10.17% 4.47% 3.62% 5.71% 11.68% 7.87% 5.90% 11.92%
58.77% 46.93% 38.03% 38.48% 48.82% 59.46% 63.54% 50.54% 60.27%
||| 17.40% 23.47% 34.22% 31.26% 25.02% 20.06% 17.99% 27.48% 18.62%
16.05% 19.43% 23.28% 26.64% 20.45% 8.80% 10.60% 16.08% 9.19%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
83
4.4.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014
////
/
6.53% 7.93% 8.52% 9.28% 9.49% 9.24% 7.26% 7.99% 6.98%
8.54% 10.59% 14.58% 20.41% 14.15% 6.49% 9.16% 13.17% 9.82%
15.76% 16.20% 19.85% 14.82% 14.39% 20.76% 23.19% 19.57% 16.72%
35.92% 26.62% 15.11% 16.48% 27.99% 33.57% 31.44% 23.88% 32.67%
|| 27.28% 36.81% 34.91% 28.14% 21.48% 25.20% 19.77% 25.30% 29.43%
5.97% 1.85% 7.03% 10.87% 12.50% 4.74% 9.18% 10.09% 4.38%

201411(.)175
Analysys
2015/3/16
www.analysys.cn
84
4.4.6
2014
100%
80%
AnalysyseUR
60%
2014
40%
50005000
//
20%
0%
5000///
12000
7.98% 11.62% 5.87%
5.84%
4.76% 13.58% 8.87%
7.17% 16.00%
800011999 10.00% 11.54% 6.93%
4.86%
6.64% 10.53% 8.84%
7.17% 12.68%
50007999
10.19% 18.58% 12.06% 12.30% 10.70% 18.31% 10.81% 12.53% 14.70%
30004999
41.99% 38.94% 35.19% 36.97% 35.72% 28.52% 32.03% 34.26% 32.23%
3000
29.84% 19.32% 39.95% 40.03% 42.18% 29.06% 39.45% 38.87% 24.39%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
85
4.4.7
2014
12.0
AnalysyseUR
20141-11
40.0%
9.7
10.0
8.0
7.7
6.0
6.0
6.3
5.9
5.9
6.1
6.0
6.0
6.3
4.0
20.0%
10.0%
2.0
0.0
0.0%
10 11
201411(.)175
Analysys
2015/3/16
30.0%
8.1
www.analysys.cn
86
4.4.8
2014TOP10
12306
10
2014
2015/3/16
87
4.5
4.5.1
4.5.2
4.5.3
4.5.4
4.5.5
4.5.6
4.5.7
4.5.8
2015/3/16
88
4.5.1
2014
100%
AnalysyseUR
62%
82%
82%
34%
72%
80%
2014
60%
40%
20%
38%
18%
18%
66%
28%
0%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
89
4.5.2
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
25-40
0%
24
22.78%
30.88%
10.68%
13.15%
22.21%
2540
69.17%
61.61%
83.38%
75.01%
72.27%
41
8.05%
7.51%
5.94%
11.84%
5.52%
2425-40
41
201411(.)175
Analysys
2015/3/16
www.analysys.cn
90
4.5.3
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014
0%
18.52%
17.33%
24.74%
19.75%
14.73%
38.93%
41.14%
41.32%
42.62%
39.34%
28.57%
29.10%
22.13%
25.19%
31.04%
13.98%
12.43%
11.81%
12.44%
14.89%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
91
4.5.4
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
2.81%
2.41%
1.14%
3.52%
4.11%
40.58%
47.31%
47.16%
43.76%
49.89%
|||
36.14%
29.81%
35.21%
33.43%
29.96%
20.47%
20.47%
16.49%
19.29%
16.04%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
92
4.5.5
2014
100%
80%
AnalysyseUR
60%
2014
40%
20%
//
0%
9.29%
10.52%
12.79%
8.89%
11.68%
15.91%
10.23%
14.17%
17.46%
12.43%
17.85%
15.57%
23.19%
21.64%
20.74%
16.66%
17.11%
14.50%
16.73%
22.01%
||
26.76%
26.96%
30.36%
30.60%
22.05%
13.53%
19.61%
4.99%
4.68%
11.09%
//
/
/
/
201411(.)175
Analysys
2015/3/16
www.analysys.cn
93
4.5.6
2014
100%
80%
60%
40%
AnalysyseUR
20%
0%
2014
5000
80%
12000
3.44%
2.84%
3.53%
4.75%
3.14%
800011999
4.04%
3.98%
4.19%
4.31%
6.56%
50007999
9.06%
6.12%
7.09%
11.71%
7.07%
30004999
29.44%
24.90%
21.89%
39.68%
29.59%
3000
54.02%
62.16%
63.30%
39.55%
53.64%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
94
4.5.7
2014
30.0
AnalysyseUR
28.2
25.9
27.0
20141-11
24.0
23.5
24.0
22.2
22.4
21.0
30.0%
23.6
20.0%
19.8
18.0
10.0%
15.0
0.0%
1
10
11
201411(.)175
Analysys
2015/3/16
40.0%
21.2
19.5
22.4
50.0%
www.analysys.cn
95
4.5.8
2014TOP10
10
1
2014
2015/3/16
96
4.6
4.6.1
4.6.2
4.6.3
4.6.4
4.6.5
4.6.6
4.6.7
4.6.8
2015/3/16
97
4.6.1
2014
100%
57%
39%
36%
48%
68%
65%
56%
80%
AnalysyseUR
2014
//
60%
40%
61%
64%
20%
0%
43%
52%
32%
35%
44%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
98
4.6.2
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
25-4024
0%
41
24 17.29%
12.28%
15.47%
20.29%
17.63%
18.67%
32.66%
2540
74.27%
77.47%
76.96%
72.32%
73.69%
74.96%
60.26%
41
8.44%
10.25%
7.57%
7.39%
8.68%
6.37%
7.08%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
99
4.6.3
2014
100%
AnalysyseUR
80%
2014
60%
40%
///
20%
0%
8.56%
9.53%
11.56%
11.74%
16.30%
9.86%
9.21%
37.28%
36.05%
37.11%
36.84%
41.66%
44.13%
29.23%
31.16%
31.16%
34.90%
29.86%
27.12%
33.60%
34.18%
23.00%
23.26%
16.43%
21.56%
14.92%
12.41%
27.38%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
100
4.6.4
2014
100%
80%
AnalysyseUR
60%
2014
40%
20%
0%
7.79%
4.94%
3.26%
5.57%
3.69%
3.91%
6.14%
62.37%
48.56%
42.20%
58.04%
49.66%
57.80%
61.04%
||| 19.75%
31.36%
33.35%
24.94%
27.15%
26.97%
21.45%
15.14%
21.19%
11.45%
19.50%
11.32%
11.37%
10.09%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
101
4.6.5
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
///
6.31%
6.62%
7.27%
6.49%
10.06%
12.95%
5.76%
//
9.69%
16.54%
22.74%
9.77%
14.25%
13.86%
9.89%
23.11%
15.41%
13.76%
19.62%
23.79%
23.19%
13.62%
30.81%
23.64%
19.17%
29.42%
20.59%
19.82%
27.33%
|| 19.48%
32.57%
32.66%
24.38%
21.25%
20.46%
19.86%
5.22%
4.40%
10.32%
10.06%
9.72%
23.54%
10.60%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
102
4.6.6
2014
100%
AnalysyseUR
80%
2014
60%
5000
40%
20%
12000/
0%
8000-11999
5000-7999
3000-4999/
3000/
12000
8.05%
6.36%
4.52%
7.03%
5.32%
4.00%
5.24%
800011999
9.10%
12.85%
5.05%
9.59%
6.18%
5.33%
7.13%
50007999
10.37%
11.19%
12.84%
11.70%
7.40%
7.73%
8.91%
30004999
32.26%
39.69%
40.19%
33.18%
30.00%
31.79%
33.34%
3000
40.22%
29.91%
37.40%
38.50%
51.10%
51.15%
45.38%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
103
4.6.7
2014
AnalysyseUR
20141-11
56
14.0
12.2
12.0
10.6
10.0
8.1
8.0
20.0%
11.8
11.3
8.2
15.0%
10.0%
6.0
4.0
5.0%
2.0
0.0
0.0%
10 11
201411(.)175
Analysys
2015/3/16
8.7
8.2 9.3
11.9
12.3
www.analysys.cn
104
4.6.8
2014top10
58
800
10
2014
2015/3/16
105
4.7
4.7.1
4.7.2
4.7.3
4.7.4
4.7.5
4.7.6
4.7.7
4.7.8
2015/3/16
106
4.7.1
2014
100%
87%
AnalysyseUR
48%
69%
80%
2014
60%
40%
52%
20%
0%
13%
31%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
107
4.7.2
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014 25-
0%
4024
/41/
24
26.70%
17.55%
24.21%
2540
66.11%
70.65%
64.35%
41
7.19%
11.80%
11.44%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
108
4.7.3
2014
100%
80%
AnalysyseUR
60%
2014 /
40%
20%
//
0%
19.07%
16.04%
15.33%
41.35%
41.29%
34.47%
25.99%
26.47%
29.46%
13.59%
16.20%
20.74%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
109
4.7.4
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014 /
0%
4.07%
3.60%
5.53%
53.35%
46.53%
57.03%
|||
26.17%
30.03%
21.24%
16.41%
19.84%
16.20%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
110
4.7.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014
///
8.65%
10.50%
11.25%
15.14%
15.01%
9.03%
16.93%
23.90%
19.21%
23.82%
17.79%
22.63%
||
18.46%
23.30%
21.39%
17.00%
9.50%
16.49%
///
201411(.)175
Analysys
2015/3/16
www.analysys.cn
111
4.7.6
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
50005000-
11999/3000-
12000
4.04%
4.69%
4.31%
49993000
800011999
4.52%
6.59%
7.00%
50007999
4.98%
9.68%
9.18%
30004999
20.85%
33.92%
27.88%
3000
65.61%
45.12%
51.63%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
112
4.7.7
2014
20.0
AnalysyseUR
20141-11
12
18.2
16.0
4.0%
12.0
3.0%
8.0
4.0
4.0
3.5
5.4
3.2
2.0%
6.6
5.0
3.6
5.2
5.0
0.0
1.0%
0.0%
10 11
201411(.)175
Analysys
2015/3/16
5.0%
18.5
www.analysys.cn
113
4.7.8
2014
10
2014
2015/3/16
114
4.8
4.8.1
4.8.2
4.8.3
4.8.4
4.8.5
4.8.6
4.8.7
4.8.8
2015/3/16
115
4.8.1
2014
100%
53%
56%
88%
63%
40%
52%
38%
80%
AnalysyseUR
60%
2014
/
40%
60%
44%
20%
0%
47%
12%
37%
48%
62%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
116
4.8.2
2014
100%
80%
AnalysyseUR
2014 24
24
60%
40%
20%
0%

25-40/
41
24
58.08%
38.72%
30.63%
15.07%
36.77%
39.08%
36.86%
2540
35.76%
49.12%
41.74%
75.76%
56.57%
47.75%
51.22%
41
6.16%
12.16%
27.63%
9.17%
6.66%
13.17%
11.92%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
117
4.8.3
2014
100%
AnalysyseUR
80%
2014 ,/
60%
40%
20%
//
0%
13.98%
24.68%
18.64%
19.42%
19.48%
22.60%
3.32%
35.94%
29.04%
65.71%
42.61%
34.86%
41.02%
47.95%
39.58%
28.22%
8.75%
23.77%
33.38%
24.66%
30.47%
10.50%
18.06%
6.90%
14.20%
12.28%
11.72%
18.26%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
118
4.8.4
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014
0%
/
//
3.47%
5.72%
1.11%
3.41%
2.46%
2.87%
3.05%
52.22%
47.21%
44.27%
36.48%
36.14%
30.87%
66.73%
||| 26.02%
29.29%
11.33%
34.02%
35.26%
36.17%
12.81%
17.78%
43.29%
26.09%
26.14%
30.09%
17.41%
18.29%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
119
4.8.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014
//
4.39%
7.74%
8.05%
12.53%
12.92%
7.81%
2.22%
7.91%
9.87%
0.61%
16.97%
22.62%
12.74%
3.99%
11.05%
14.60%
14.14%
18.80%
12.58%
14.02%
13.87%
11.85%
20.01%
37.32%
13.93%
10.48%
10.62%
48.05%
|| 11.54%
12.49%
2.66%
27.55%
28.52%
20.56%
9.21%
35.29%
37.22%
10.22%
12.88%
34.25%
22.66%
53.26%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
120
4.8.6
2014
100%
80%
AnalysyseUR
60%
40%
20143000
20%
12000
0%

/8000-11999
5000-7999
12000
2.43%
6.54%
0.70%
3.44%
3.20%
3.68%
6.94%
3000-4999
800011999
2.93%
6.37%
4.32%
4.80%
3.09%
4.12%
3.93%
50007999
5.39%
9.29%
17.26%
9.02%
8.69%
7.65%
27.56%
30004999
20.68%
18.83%
16.99%
27.56%
32.97%
21.52%
32.61%
3000
68.57%
58.97%
60.73%
55.18%
52.05%
63.03%
28.96%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
121
4.8.7
2014
25.0
AnalysyseUR
20141-11
23.3
20.0
15.0%
16.5 14.5
15.0
10.0
9.2
7.3
10.4
10.6
8.4
14.7
13.0
9.4
0.0
0.0%
10 11
201411(.)175
Analysys
2015/3/16
10.0%
5.0%
5.0
20.0%
www.analysys.cn
122
4.8.8
2014
10
-
2014
2015/3/16
123
4.9
4.9.1
4.9.2
4.9.3
4.9.4
4.9.5
4.9.6
4.9.7
2015/3/16
124
4.9.1
2014
100%
28%
29%
30%
71%
70%
51%
71%
40%
52%
80%
AnalysyseUR
60%
2014
40%
//
//
20%
72%
0%
49%
29%
60%
48%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
125
4.9.2
2014
100%
80%
60%
AnalysyseUR
40%
2014 25-40
20%
24/
0%
24
7.60%
19.04%
9.35%
13.66%
29.04%
16.13%
25.04%
2540
69.38%
69.19%
67.77%
77.32%
63.55%
76.41%
68.54%
41 23.02%
11.77%
22.88%
9.02%
7.41%
7.46%
6.42%
41/
201411(.)175
Analysys
2015/3/16
www.analysys.cn
126
4.9.3
2014
100%
80%
AnalysyseUR
60%
2014 /
40%
20%
//
0%
16.38%
20.09%
14.80%
12.02%
23.49%
10.48%
13.41%
41.31%
36.67%
40.70%
41.00%
35.18%
36.76%
38.28%
26.05%
27.43%
26.23%
27.92%
27.61%
33.71%
32.56%
16.26%
15.81%
18.27%
19.06%
13.72%
19.05%
15.75%
//
201411(.)175
Analysys
2015/3/16
www.analysys.cn
127
4.9.4
2014
100%
80%
60%
40%
AnalysyseUR
20%
2014 /
0%
//
/
5.40%
3.74%
4.72%
5.73%
2.24%
4.20%
3.02%
52.57%
37.07%
45.40%
59.76%
53.91%
47.82%
50.13%
||| 20.73%
32.89%
28.32%
19.40%
21.05%
34.61%
34.02%
26.30%
21.56%
15.11%
22.80%
13.37%
12.83%
21.30%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
128
4.9.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014
///
10.06%
8.92%
9.92%
7.85%
18.38%
6.62%
9.94%
//
11.94%
17.97%
14.22%
10.14%
11.81%
13.92%
13.21%
19.38%
16.04%
19.81%
20.58%
24.38%
13.56%
17.01%
17.86%
17.21%
19.49%
26.42%
17.77%
27.76%
21.43%
|| 35.84%
30.02%
30.59%
26.51%
17.31%
31.54%
24.85%
9.84%
5.97%
8.50%
10.35%
6.60%
13.56%
4.92%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
129
4.9.6
2014
100%
80%
60%
40%
AnalysyseUR
20%
0%
20145000
12000
12000
4.29%
5.62%
4.05%
7.22%
3.43%
5.90%
4.05%
5000-11999
800011999
5.81%
4.76%
6.06%
7.42%
3.67%
9.10%
5.28%
50007999
10.78%
13.11%
11.60%
11.90%
5.20%
14.46%
8.64%
30004999
41.31%
37.47%
39.62%
33.36%
38.87%
33.25%
34.25%
3000
37.81%
39.04%
38.67%
40.10%
48.83%
37.29%
47.78%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
130
4.9.7
2014
AnalysyseUR
20141-11
56
7
10
25.0
30.0%
19.3
20.0
15.0
14.4
10.0
5.0
10
0.0
13.2
13.3
13.5
10.8
10.5
20.0%
14.7
13.3
15.0%
10.0%
5.0%
0.0%
10 11
201411(.)175
Analysys
2015/3/16
13.6
13.6
25.0%
www.analysys.cn
131
4.9.8
2014TOP10
2015/3/16
10
2014
132
4.10
4.10.1
4.10.2
4.10.3
4.10.4
4.10.5
4.10.6
4.10.7
4.10.8
2015/3/16
133
4.10.1
2014
100%
36%
16%
31%
39%
22%
31%
39%
32%
50%
80%
AnalysyseUR
2014
60%
84%
40%
68%
50%
20%
78%
69%
64%
61%
69%
61%
0%

201411(.)175
Analysys
2015/3/16
www.analysys.cn
134
4.10.2
2014
100%
80%
60%
AnalysyseUR
40%
2014 25-40
20%
0%
24
25-4041
/
24 16.78% 11.49% 35.77% 32.29% 27.57% 45.27% 12.67% 37.43% 9.44%

2540
65.15% 80.33% 58.02% 59.29% 62.68% 49.71% 70.31% 55.05% 75.97%
41 18.07% 8.18% 6.21% 8.42% 9.75% 5.02% 17.02% 7.52% 14.59%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
135
4.10.3
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
//
0%
///
23.54% 19.17% 13.91% 20.01% 12.91% 20.23% 20.65% 20.53% 12.90%

/
30.82% 45.25% 21.66% 37.13% 34.01% 32.60% 40.04% 33.27% 41.95%
21.60% 24.65% 38.55% 29.17% 33.37% 33.35% 25.53% 31.05% 30.91%
24.04% 10.93% 25.88% 13.69% 19.71% 13.82% 13.78% 15.15% 14.24%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
136
4.10.4
2014
100%
80%
60%
AnalysyseUR
40%
2014
20%
0%
/
/
5.54%
2.89%
1.85%
3.40%
3.16%
2.73%
10.78% 4.28%
45.59% 46.21% 39.29% 27.91% 43.45% 23.02% 33.12% 30.29% 45.35%
4.64%
||| 21.54% 27.37% 27.39% 31.07% 28.33% 26.15% 34.53% 28.46% 32.41%
22.09% 22.14% 27.78% 38.13% 23.58% 48.98% 28.95% 38.09% 19.51%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
137
4.10.5
2014
100%
80%
60%
40%
20%
0%
AnalysyseUR
2014/
//
//
10.86% 6.34% 1.60% 10.94% 7.55% 8.47% 10.83% 8.93% 8.47%
//
11.21% 13.88% 16.45% 19.20% 13.79% 18.16% 17.18% 18.01% 12.82%
19.57% 20.79% 14.91% 12.61% 15.96% 8.81% 19.35% 11.35% 25.50%
24.86% 13.09% 28.38% 15.47% 19.57% 12.02% 12.76% 15.51% 14.81%
|| 18.41% 41.86% 25.67% 21.51% 25.03% 25.89% 32.87% 22.89% 31.86%
15.09% 4.04% 12.99% 20.27% 18.10% 26.65% 7.01% 23.31% 6.54%

201411(.)175
Analysys
2015/3/16
www.analysys.cn
138
4.10.6
2014
100%
80%
AnalysyseUR
60%
20145000
40%
20%
12000
0%
/8000-11999
/5000-
7999/
12000
9.17% 9.79% 8.66% 3.68% 5.85% 1.98% 5.00% 3.39% 5.74%
800011999 7.62% 4.96% 5.22% 2.83% 5.04% 1.43% 4.42% 2.84% 6.43%
50007999
12.14% 12.97% 4.04% 8.49% 15.85% 7.93% 14.24% 8.98% 12.46%
30004999
29.71% 43.28% 37.90% 36.56% 36.00% 36.79% 33.31% 38.31% 27.70%
3000
41.36% 29.00% 44.18% 48.44% 37.26% 51.87% 43.03% 46.48% 47.67%
201411(.)175
Analysys
2015/3/16
www.analysys.cn
139
4.10.7
2014
40.0
34.0
AnalysyseUR
20141-11
31.4 30.9
30.0
31.0
32.2
36.3
34.9
37.4
75.0%
29.8
28.4
24.7
20.0
70.0%
10.0
0.0
65.0%
10 11
201411(.)175
Analysys
2015/3/16
www.analysys.cn
140
4.10.8
2014TOP10
QQ
10
Flipboard
2014
2015/3/16
141
5.
1.
61.3%25-4070%/18.9%3000
54.1%
2.
/35%23.9%
3.
4.
40%
O2O
2015/3/16
142
www.analysys.cn
eCR-
eUR-
eBI-
eIR-
4006-515-715

2015中国移动互联网用户行为统计报告

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

2015中国移动互联网用户行为统计报告

Uploaded by

Copyright:

Available Formats

2015

Confidential and Protected by Copyright Laws

16.76%19.15%21.33% 7.61% 19.21%21.61%19.86%22.89%20.81%23.66%

24 46.32% 19.65% 26.24% 45.86% 24.52% 20.32% 44.73% 27.93% 29.86%

47.64% 67.66% 68.65% 47.82% 65.77% 62.40% 48.01% 64.42% 62.68%

41 6.04% 12.69% 5.11% 6.32% 9.71% 17.28% 7.26% 7.65% 7.46%

18.55% 15.85% 18.33% 19.61% 22.22% 18.10% 22.99% 23.44% 20.96%

36.37% 38.70% 39.63% 34.46% 36.56% 41.73% 31.93% 34.72% 35.11%

31.88% 30.59% 29.98% 30.28% 27.93% 25.78% 30.76% 28.84% 29.55%

13.20% 14.86% 12.06% 15.65% 13.29% 14.39% 14.32% 13.00% 14.38%

31.68% 39.48% 43.95% 34.97% 29.52% 38.05% 22.60% 26.90% 38.56%

27.41% 29.18% 22.15% 28.89% 32.43% 25.37% 42.89% 38.08% 22.94%

8.99% 8.30% 6.66% 7.07% 9.65% 8.85% 7.21% 10.33% 10.60%

19.32% 21.43% 17.80% 14.77% 19.20% 14.42% 18.33% 21.28% 12.36%

12.36% 19.85% 19.36% 11.51% 13.64% 19.06% 9.63% 12.40% 15.62%

10.54% 14.00% 18.30% 14.30% 11.65% 13.75% 10.03% 11.19% 15.28%

|| 25.92% 24.08% 18.71% 17.87% 30.70% 32.20% 29.17% 28.29% 26.33%

22.87% 12.34% 19.17% 34.48% 15.16% 11.72% 25.63% 16.51% 19.81%

9.11% 12.29% 7.70%

8.77% 16.19% 15.22% 7.70%

26.73% 37.65% 34.49% 29.52% 31.12% 35.71% 33.25% 32.34% 24.31%

57.89% 36.98% 43.95% 55.78% 53.23% 41.36% 54.52% 52.31% 59.80%

7.54% 16.69% 17.77% 10.38% 9.16%

9.40% 12.44% 7.17%

31.16% 24.83% 38.50% 35.08% 26.51% 27.81% 34.71% 38.16% 22.90%

39.55% 25.74% 28.37% 29.22% 36.94% 20.70% 30.26% 29.99% 24.45%

22.44% 41.89% 16.44% 17.93% 26.17% 42.33% 25.63% 19.41% 45.48%

7.78% 10.17% 4.47% 3.62% 5.71% 11.68% 7.87% 5.90% 11.92%

58.77% 46.93% 38.03% 38.48% 48.82% 59.46% 63.54% 50.54% 60.27%

16.05% 19.43% 23.28% 26.64% 20.45% 8.80% 10.60% 16.08% 9.19%

6.53% 7.93% 8.52% 9.28% 9.49% 9.24% 7.26% 7.99% 6.98%

8.54% 10.59% 14.58% 20.41% 14.15% 6.49% 9.16% 13.17% 9.82%

15.76% 16.20% 19.85% 14.82% 14.39% 20.76% 23.19% 19.57% 16.72%

35.92% 26.62% 15.11% 16.48% 27.99% 33.57% 31.44% 23.88% 32.67%

|| 27.28% 36.81% 34.91% 28.14% 21.48% 25.20% 19.77% 25.30% 29.43%

5.97% 1.85% 7.03% 10.87% 12.50% 4.74% 9.18% 10.09% 4.38%

7.98% 11.62% 5.87%

4.76% 13.58% 8.87%

800011999 10.00% 11.54% 6.93%

6.64% 10.53% 8.84%

10.19% 18.58% 12.06% 12.30% 10.70% 18.31% 10.81% 12.53% 14.70%

41.99% 38.94% 35.19% 36.97% 35.72% 28.52% 32.03% 34.26% 32.23%

29.84% 19.32% 39.95% 40.03% 42.18% 29.06% 39.45% 38.87% 24.39%

24 16.78% 11.49% 35.77% 32.29% 27.57% 45.27% 12.67% 37.43% 9.44%

65.15% 80.33% 58.02% 59.29% 62.68% 49.71% 70.31% 55.05% 75.97%

41 18.07% 8.18% 6.21% 8.42% 9.75% 5.02% 17.02% 7.52% 14.59%

23.54% 19.17% 13.91% 20.01% 12.91% 20.23% 20.65% 20.53% 12.90%

30.82% 45.25% 21.66% 37.13% 34.01% 32.60% 40.04% 33.27% 41.95%

21.60% 24.65% 38.55% 29.17% 33.37% 33.35% 25.53% 31.05% 30.91%

24.04% 10.93% 25.88% 13.69% 19.71% 13.82% 13.78% 15.15% 14.24%

45.59% 46.21% 39.29% 27.91% 43.45% 23.02% 33.12% 30.29% 45.35%

22.09% 22.14% 27.78% 38.13% 23.58% 48.98% 28.95% 38.09% 19.51%

10.86% 6.34% 1.60% 10.94% 7.55% 8.47% 10.83% 8.93% 8.47%

11.21% 13.88% 16.45% 19.20% 13.79% 18.16% 17.18% 18.01% 12.82%

19.57% 20.79% 14.91% 12.61% 15.96% 8.81% 19.35% 11.35% 25.50%

24.86% 13.09% 28.38% 15.47% 19.57% 12.02% 12.76% 15.51% 14.81%

|| 18.41% 41.86% 25.67% 21.51% 25.03% 25.89% 32.87% 22.89% 31.86%

15.09% 4.04% 12.99% 20.27% 18.10% 26.65% 7.01% 23.31% 6.54%

9.17% 9.79% 8.66% 3.68% 5.85% 1.98% 5.00% 3.39% 5.74%

12.14% 12.97% 4.04% 8.49% 15.85% 7.93% 14.24% 8.98% 12.46%

29.71% 43.28% 37.90% 36.56% 36.00% 36.79% 33.31% 38.31% 27.70%

41.36% 29.00% 44.18% 48.44% 37.26% 51.87% 43.03% 46.48% 47.67%

You might also like