Introduction

Toyota, which is known as Toyota Motor Corporation is one of the most exciting names in the
automobile industry today. Toyota is one of the most competitive companies globally and has
enjoyed a record setting success in the last few years. In the most recent years, the global
automobile industry has been plagued by high gas prices, and tougher environmental protection
laws. Toyota has also been one of the industries leaders in developing new and innovative
technologies that take advantage of the industries current hurdles. One of the most impressive
things about this company is the scale, and the global footprint that they currently manage.
Toyota Motor Corporation is one of the world's representative automobile manufacturers,
producing vehicles in 26 countries and regions and marketing vehicles in more than 170
countries and regions. Toyota provided close to eight million vehicles to customers around the
world under the Toyota, Lexus, Daihatsu, and Hino brands. Toyota had more than 280,000
employees .One of the most challenging problems the industry has faced in the recent years has
been stable sustainable growth, and Toyota has taken this challenge to heart. Toyota has plans to
produce cars that reflect the needs of customers and society.

Origin of Toyota
It was initiated by a productive inventor, Sakichi Toyoda, who was born on the fourteenth day of
February, 1867. Toyoda grew up as the son of a poor carpenter, but is considered the King of
Japanese Inventors. He is also believed to be the father of the Japanese industrial revolution.
With his breakthrough invention of the automatic loom, Toyoda, took the resulting money to
create the Toyota Motor Company. A huge contributing factor to the birth of this company was
the support of the Japanese government during the war in Manchuria. The first engine was
developed in 1934, and the first car and truck were constructed the following year.
Toyota Motor Corporation was officially established in 1937 as Toyota Motor Co, even though
the company had produced its first vehicle, the G1 truck in 1935 and their first production model,
the AA model passenger car in 1936. Toyota dates back all the way to 1918 when, "Sakichi

Toyoda established Toyoda Spinning & Weaving Co" .The original name was Toyoda, but the
name was changed before the company went public, because Toyota was believed to be a luckier
name than Toyoda.By 1947 Toyota had produced more than 100,000 vehicles domestically, and
the production of their second model hit the assembly lines.
The internationalization of the company began in 1958, when Toyota started marketing cars in
the United States. The first two vehicles imported to the U.S. were the Toyopet and Land Cruiser.
Brazil was the first country in which Toyota constructed a production plant outside of its national
borders; this took place in the year of 1959. One very important philosophy the company went
by was to localize both the production and the design of its vehicles. This philosophy developed
long-term relationships with local suppliers and labor considering the adaptation of products to
the locality of use, along with production being there as well. This action gave forth to the
implementation of R&D and design facilities in North America and Europe.
The first truly Americanized Toyota was the Tiara, also known as the Toyota Corona PT20. This
vehicle hit the market in 1964. Toyota became well established in the United States by 1967. The
Corona was competing against the Volkswagen Beetle. The Corona was known for its low price
and high quality, but rust became a depreciating factor. After the Corona was denounced, Toyota
brought the Crown to the U.S. The Crown was offered as a wagon or even as a sedan.

The strong reputation for reliability and durability was in focus of the Toyota Corolla. The
Corolla became Americas favorite small car shortly after it was imported in 1969.
In the 1980s Toyota started thinking seriously about its lagging luxury sales while Lincoln and
Cadillacs luxurious reputation plummeted. Finally, in 1987, the final design was affirmed after
the eights presentation to management. LS400 was designated as the name of the first model of
the Lexus which appeared in 1989. This Model was a huge success considering its elevated
levels of luxury and reliability, not to mention the much lower price compared to Mercedes.
Lexus would remain the leader in passenger car comfort and reliability through the 21st century.
Toyota began the production of the Scion in the early 2000s with three different cars that were
off the platform of the old Echo.
A major difference lacking to be pointed out is how German companies use numbers, and U.S.
vehicles use names dissimilar to the attributes of the car; while Toyota has used very few names

but have stuck with them for decades. Some notable names are the Land Cruiser, Corolla, Celica,
Camry, and 4Runner. Each of these car names has been around for a very long time period
achieving a large amount of popularity.