BROOKLYN BREW SHOP AND BROOKLYN BREWERY

ANNOUNCE COLLABORATION SORACHI ACE BEER MAKING

KIT
Launch of New Beer Making Kit Allows Craft Beer Fans to Brew Sorachi Ace at
Home
Brooklyn, NY (August 11, 2015) Brooklyn Brew Shops Erica Shea and Stephen
Valand, in partnership with craft-beer experts, Steve Hindy and Garrett Oliver of New
Yorks renowned Brooklyn Brewery, are thrilled to announce the upcoming launch of a
new Sorachi Ace collaboration Beer Making Kit. By joining forces with their favorite
hometown brewery to create their latest, beautifully designed and user-friendly brew kit,
Shea and Valand will bring a scaled-down version of Brooklyn Brewerys delicious
Sorachi Ace (7.6% ABV) to stovetops around the world.
The collaboration will launch with both a reusable beer making kit ($40), which comes
with everything one needs to make a gallon of Sorachi Ace, along with an ingredient mix
($15) for more seasoned brewers. The products will make their US debut on Tuesday,
September 8, 2015 on Brooklyn Brew Shops website, at all Brooklyn Brewery locations
and in major retailers across the country. For a full list of stockists, please visit
www.brooklynbrewshop.com.
Hindy learned to brew beer amid a six-year-stay in the Middle-East as a foreign
correspondent. Upon returning home to Brooklyn in 1984, he began crafting his own
beer in Park Slope, eventually enlisting his downstairs neighbor, Tom Porter, to quit his
job and establish Brooklyn Brewery with him. Resolved to pay homage to the rich,
brewing history of their beloved borough, the two brought on legendary graphic designer
Milton Glaser to create their logo and help create the companys now famous identity.
After finding a following and growing steadily, the team brought on Garrett Oliver in 1994
as brewmaster and established their Williamsburg brewhouse, where their team
continues to push the boundaries of brewing and educate consumers about craft beer
today.
Like the team behind Brooklyn Brewery, Shea and Valand founded Brooklyn Brew Shop
with the goal of spreading their passion for craft beer to a wider audience. They
designed their popular brew making kits in 2009 with petite New York kitchens in mind;
over the past six years, theyve expanded thoughtfully and are now sold in 14 countries recently awarded the esteemed an SIAL Innovation Award in Paris. Following wellreceived collaborations with Evil Twin Brewing and BrewDog, Shea and Valands latest
partnership with Brooklyn Brewery will provide new and seasoned brewers with a

chance to craft their own one gallon batch of Sorachi Ace - dry, sharp, and crackling with
flavor, with hints of lemongrass, verbena, dill and lemon peels.
Stephen Valand and Erica Shea of Brooklyn Brew Shop said, We couldnt have hoped
for a more natural partnership than with our neighbors and longtime friends at Brooklyn
Brewery. We love their history, their devotion to the borough, and are always amazed by
how they manage to stay one step ahead of the game and give back to the community in
the process. Were excited to help bring thousands of batches of Sorachi Ace to life in
kitchens around the globe.
Steve Hindy, founder of Brooklyn Brewery, commented: -----
For
additional
information,
www.brooklynbrewery.com.

please

visit

www.brooklynbrewshop.com

and

For press inquiries, please contact Rachel Van Dolsen at rvd@rachelvandolsen.com or

914.260.4636.
About Brooklyn Brew Shop
Erica Shea and Stephen Valand are the co-owners and co-founders of Brooklyn Brew
Shop, and authors of The Brooklyn Brew Shops Beer Making Book (2012) and Make
Some Beer (2014). Built on the principles that making beer real beer, from real
ingredients can be simple, tasty and more importantly, fun, Brooklyn Brew Shop sells
stylish brewing kits designed especially for spatially-challenged apartments and
ingredient mixes for seasonally-inspired beers.
Brooklyn Brew Shops kits, mixes and accessories can found in more than 3,000 stores
in 14 countries, including Whole Foods, Bed, Bath & Beyond, Nordstrom, and Urban
Outfitters. Erica and Stephen have lectured and taught classes for Etsy, Stone Barns
Center, Beer Bloggers Conference, South by Southwest Interactive, and the American
Museum of Natural History. Both they and their kits have been featured in Food & Wine,
The New York Times, Real Simple, Cosmopolitan, Forbes and on the Early Show, Regis
& Kelly, ABC, NBC, and Fox.

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