Post Graduate Diploma in Management - Hybrid Program

First Year common Subjects

Advanced Diploma In Business Administration ADBA
1st Semester
2nd Semester
408
Strategic
Management
391 Principles of Management
2 Financial Accounting
66 Cost Accounting
Fundamentals of Communication &
406 Interview Preparation
403 The Integrative Manager
260

Human Resource Management

68 Marketing Management
6 Managerial Economics

404

Innovation Management

Mastering the Interview & Networking

407 Skills
338 Project We-Like

The student needs to clear at least 8 papers from the 1st year before proceeding to the 2nd year. However
students can complete their academic requirements at their own pace during the validity registration.

Specializations for Second Year

Post Graduate Diploma in Management (Marketing Management) (PGDM - MM - HB)
This Marketing module is highly geared towards industry specifics. Identifying target markets, market
monitoring and product development are some of the many attributes of this module accessible through
Distance Learning mode.
This module will help create an effective marketer at the workplace and facilitate application concepts such as
creating a customer-centric organization, revitalizing obsolete brands and successfully launch brand
extensions.
A Post Graduate Diploma in Marketing Management equivalent to an MBA Degree is useful for Executives
working with FMCG and Consumer electronics companies primarily because marketing is core to the
sustenance and growth of these organizations. Professionals from this sector will be able to effectively create
brand management strategies and function as marketing professionals if they enroll for marketing
management courses. This course has been patronized widely by Management aspirants in Mumbai and
different parts of India.

Post Graduate Diploma in Management (Marketing Management) (PGDM - MM - HB)

3rd Semester
4th Semester
Marketing Research and Consumer
393 Buyer Behavior
427 Product/Brand Management
426 Advertising and Sales Promotion
311 E- Commerce
73 Distribution Management
258 Internet Marketing
395 CRM
356 Social Media Marketing
218 Marketing Finance
80 Project
339 Project - ISR
Methodology
Examination

 Post Graduate Diploma in Management (Finance Management) (PGDM - FM - HB)

Finance is the life-blood of any organization and the Post Graduate Diploma in Financial Management module
covers critical learning such as working capital management, international finance and mergers & acquisition
among others.
Mastering this module will help understand the process and knowledge involved in analyzing cost center,
expenses of an organization and making effective balance sheets, while also understanding the aspect of
minimizing cost and maximizing profit. The program focuses on developing financial management skills
required by the industry.
The PG Diploma in Finance at par with an MBA Degree is highly recommended for candidates desirous of
pursuing a career in financial services industries & financial backup of an organization. This program helps to
understand the role of a Finance Manager, which will be beneficial for professionals interested in a career in
finance related sectors. The specialization will also help in enhancing their knowledge and expertise in the
finance field. This module fits well for those managers seeking admission in Finance courses to facilitate
working in the banking and financial service industries such as insurance and mutual funds, among others and
especially for those seeking education through Distance Learning.

Post Graduate Diploma in Management (Finance Management) (PGDM - FM - HB)

3rd Semester
4th Semester
428 Financial Management - I
425 Project Finance
121 Financial Management - II
314 Mergers and Acquisitions
441 Advance direct and indirect tax
413 Retail Banking
221 Investment Management - I
315 International Finance
222 Investment Management II
162 Project
339 Project- ISR
Post Graduate Diploma in Management (Human Resource Management) (PGDM - HRM - HB)
People are the critical assets of any organization. The industry today, regards manpower as its most important
resource. In a competitive, ability-driven economy, effective Human Resource management holds the key to
the success of a business organization.
This Post Graduation Diploma corresponding to an MBA Degree in Human Resource Management module
covers topical concepts such as performance management and reward systems, HR information systems and
recruitment management. Imbibing the core tenets of this module will produce an effective People Manager
and develop human capital of the enterprise. Securing an MBA equivalent Degree in Human Resource
Management through this module will help HR professionals in understanding and resolving strategic people
management issues in the organization and providing employees with a supportive environment in which they
can achieve excellence.

123
131
429
334
312
339

Post Graduate Diploma in Management(Human Resource Management)(PGDM HRM-HB)

3rd Semester
4th Semester
Human Resource Management II
132 Wages and Salary Administration
Industrial Relations and Labour Laws
309 Effective HR Training & Development Strategy
Functional Administration
430 International HRM
HR Information Systems
247 Performance Management and Rewards Systems
Recruitment Management
163 Project
Project- ISR

 Post Graduate Diploma in Management (Operations Management) (PGDM - OM - HB)

The Post Graduation Diploma in Operations Management module covers some of the contemporary
challenges faced within the corporate arena. Accordingly, production planning and control, project
management and world-class manufacturing are among the many critical concepts covered in this module.
This Post Graduation Diploma equivalent to an MBA Degree, seeks to provide students the knowledge base
relating to this operating core, to help them become domestically and internationally competitive in building
robust processes and systems within an Organization. Made available through the Distance Learning mode,
this module is highly recommended for managers working in the operations department of large multinational
and Indian conglomerates. It is especially useful for those working in the off-shore entities of large-scale IT
behemoths.

399
400
114
331
431
339

Post Graduate Diploma in Management (Operations Management) (PGDM - OM - HB)

3rd Semester
4th Semester
World Class Manufacturing
332 Radical Business Performance Improvement
Global Supply Chain Management and Outsourced
Project Management
119 Manufacturing
Production Planning and Control
398 Customer Centric Organization
Total Quality Management
337 Six Sigma
Production and Operations
Management
164 Project
Project- ISR

Post Graduate Diploma in Management (Business Administration) (PGDM - BA - HB)

General Management studies help in understanding the managerial, functional and operational demands of
commercial organizations to trigger production effectively and efficiently. This subject extensively covers
several topics on marketing, investment, functional administration, human resource, sales, advertising etc.
Imbibing the core tenets of this module will enable transformation into an effective business manager to
understand the nuances of optimizing capital growth.
This module is helpful for people who aspire to be in the managerial cadre of an organization or heading
business ventures

Post Graduate Diploma in Management (Business Administration) (PGDM - BA - HB)

3rd Semester
4th Semester
394 Marketing Research
222 Investment Management II
121 Financial Management II
258 Internet Marketing
123 Human Resource Management II
398 Customer Centric Organization

429 Functional Administration

426
339

Advertising & Sales Promotion

Project- ISR

311 E- Commerce
166 Project

 Post Graduate Diploma in Management (Supply Chain Management) (PGDM - SCM - HB)
Making a product available to the consumer at the right place and the right time is critical for the survival and
growth of modern enterprises. The Post Graduate Diploma in Supply Chain Management module is designed
to understand the levels involved in bringing a manufactured product to the right channel. With concepts such
as purchasing management and inventory management being covered in depth, students are fully equipped to
tackle the complexities of the supply and demand chain.
The Diploma in Supply Chain Management aims to develop skills for professionals and equip them to optimize
organization profitability through effective management of supply chain. The program will help participants to
sharpen their skills to leverage advantages of a well managed supply chain.
Made available through the Distance Learning mode, earning a Post Graduate Degree in Supply Chain
Management, corresponding to an MBA Degree, is an ideal program for freshers, supervisors, junior level and
mid-level executives and those aspiring to become Managers. It will be immensely beneficial for those working
in the supply chain department of FMCG and consumer electronics companies.It is recommended that
students enrolling for this course should have an inclination towards the cost optimization of an organization
and maximum market penetration of products.

104
105
331
399
235
339

Post Graduate Diploma in Management (Supply Chain Management) (PGDM - SCM - HB)
3rd Semester
4th Semester
Purchasing & Materials Management
335 Logistics and Distribution Management
Global Supply Chain Management and Outsourced
Inventory Management
119 Manufacturing
Total Quality Management
111 ERP and Web Based Supply Chain Management
World Class Manufacturing
432 Legal Aspects in Supply Chain Management
Stores Management
165 Project
Project- ISR

Post Graduate Diploma in Management (Retail Management ) (PGDM - RM - HB)

With organized retail booming, there is an acute need for managerial talent in this industry. Some of the skills
for a Retail Manager in this sector would include retail merchandising and buying, retail selling skills, IT in
retail and franchising in retail, all of which are comprehensively covered in detail in this program and create a
platform to explore various challenges that are synonymous with this industry.
The knowledge secured in this PG Diploma in Retail Management module comparable to an MBA Degree,
made possible through Welingkars School of Distance Learning, Mumbai, India, is particularly useful for those
working in organized retail departments and hypermarkets. The program will help participants gain newer
perspectives to stay at the forefront in a fiercely competitive market.

71
409
433
228
123
339

Post Graduate Diploma in Management (Retail Management ) (PGDM - RM - HB)

3rd Semester
4th Semester
Retail Stores and Operations
Consumer Buyer Behaviour
101 Management
Retail marketing Environment
397 IT in Retail
Retail Merchandising and Buying
232 Franchising in Retail
Retail Selling Skills
398 Customer Centric Organization
Human Resource Management II
167 Project
Project- ISR

 Post Graduate Diploma in Management (E-Business) (PGDM - EB - HB)

With a technology revolution unfolding every single day, this is one module that will help tide over
technology-related issues of an organization. Concepts such as IT security will help create a secure IT
infrastructure at the workplace and managing IT projects will provide an advanced understanding of managing
IT projects in the work place.
E-business will help managers working in IT companies or people who are interested in getting into the ebusiness module with expertise in e-commerce and online shopping attributes. With information security
management becoming very crucial in IT enterprises, this module will help tackle business challenges
effectively.

Post Graduate Diploma in Management (E-Business) (PGDM - EB - HB)

3rd Semester
4th Semester
395

CRM

434

Enterprise Solution

422
160
313
308

I.T. Infrastructure
Managing IT projects
IT Security and IS Governance
Business Analysis

333
401
311
168

Business Process Outsourcing

I.T. Compliances
E- Commerce
Project

339

Project- ISR

Post Graduate Diploma in Management (International Business) (PGDM - IB - HB)

Some of the most advanced subjects such as International Economics, International Finance and International
Business Environment are a part of the Post Graduate Diploma in International Business Management module,
corresponding to an MBA Degree. With the world in a state of flux, having an in-depth understanding of
international business and operations is crucial.
For those with an eye on the International business scenario or seeking a career in export-oriented industries,
this module will be useful boon. Also, people working in select public sector banking establishments such as
EXIM and the Indian Overseas Bank among others will hugely benefit from this module.
Made accessible through the Welingkars Distance Learning mode, Mumbai India, securing a PG Diploma in
International Business, can open doors to a rewarding career ahead.

Post Graduate Diploma in Management (International Business) (PGDM - IB - HB)

3rd Semester
4th Semester
399 World Class Manufacturing
76 International Marketing
435 International Economics
423
315
395
339

Import-Export Management
International Finance
CRM
Project - ISR

Global Supply Chain Management and

119 Outsourced Manufacturing
436 International Business Environment
311 E- Commerce
169 Project

 Post Graduate Diploma in Management (Banking, Investment and Insurance) (PGDM - BII - HB)
With its detailed perspective in banking, this Post Graduation in Banking and Finance module is designed to
create true-blue bankers with a deep understanding of the fundamental concepts in banking.
This Diploma in Banking Management, equivalent to an MBA Degree, is geared towards students with a keen
interest in the banking sector to get a grip on finance and account related jobs secure a competitive edge in
the market place to face better career opportunities. They should have a clear understanding of money flow
and investments to help clients roll their money in the market effectively. The knowledge gained from this
module will also inspire them to structure innovative yet customized insurance products to the end
customers.

Post Graduate Diploma in Management (Banking, Investment and Insurance) (PGDM - BII
- HB)
3rd Semester
4th Semester
Banking Fundamentals and
197 Negotiable Instruments
413 Retail Banking
410 Corporate Banking
Introduction to Insurance and Risk
198 Management
221 Investment Management - I
339 Project- ISR

402 Trade Finance

316 Foreign Exchange Management
412 Marketing of Financial Services
Management of Insurance Products
201 and Companies
202 Project

Fee Structure
Methodology

Post Graduate Diploma in Management (Services Excellence) (PGDM - SE - HB)

In todays global business areas, expanding knowledge and expertise in service management is essential to
success. The service sector encompasses a vast portion of economy in India and has higher growth rate than
agriculture and manufacturing sectors. Services firms have unique characteristics that challenge managers. For
example, service firms are people oriented because of the direct interaction with the customers. Customers
generally participate in the service process, often with direct and uncensored interaction with employees and
facilities. The resulting variations in demand present a challenge to the operations managers to effectively use
the perishable service capacity. This results because production and consumptions occurs simultaneously and
thus the inability to inventory services. The intent of the course is to provide students with the concept and
tools to effectively manage a service operation. Thus pursuing P.G. Diploma in service management poses as a
promising career option in todayss scenario and for the coming decade.

429
131
123
344
337
339

Post Graduate Diploma in Management (Services Excellence) (PGDM - SE - HB)

3rd Semester
4th Semester
Functional Administration
440 Services marketing
Customer centric organization (From
Industrial relation & labour laws
398 JA'14)
HRM-II
331 Total Quality Management
Services Management I
345 Services Management - II
Six Sigma
346 Project
Project- ISR

 Post Graduate Diploma in Management (Rural and Agri Business) (PGDM - RAB - HB)
Agribusiness management encompasses many aspects of the economy: agricultural producers, businesses that
provide supplies and services to the producers (including cooperatives), businesses that add value to
agricultural products, and those that facilitate the marketing of agricultural products to an ever-growing
marketplace.
The program has been designed to enable the learners to:

Understand dynamics and complexities of the field of agribusiness in the emerging global context;
Acquire professional skills in using appropriate management tools and techniques in the context of
agribusiness; and
Strive for excellence, commitment with positive attitude to work with the farmers towards their
economic upliftment.

Post Graduate Diploma in Management (Rural and Agri Business) (PGDM - RAB - HB)
3rd Semester
4th Semester
347 Rural Dynamics
350 Social Entrepreneurship
Agri Finance Management & Micro
348 Finance
398 Customer Centric Organisation
77
349
390
339

Rural Marketing
Management Of Agri Input Industry
Rural Consumer Behaviour
Project- ISR

311 E-Commerce
353 Agri Price Risk & commodity Markets
346 Project

Post Graduate Diploma in Management (Media and Advertising) (PGDM - MA - HB)

The Advertising and Media program covers the central principles of advertising and enables students to gain a
wide range of knowledge, practical abilities and creative skills that cuts across a wide range of advertising
practices and media forms.
Students will undertake modules that teach them the fundamentals of creative advertising, from designing,
constructing and filming advertisements to understanding core principles of the nature of branding and brand
management, advertising ethics and regulation, theories and design, consumer psychology, advertising law
and copy writing.

394
426
77
258
355
339

Post Graduate Diploma in Management (Media and Advertising) (PGDM - MA - HB)

3rd Semester
4th Semester
Marketing Research
427 Product / Brand management
Advertising and sales promotion
356 Social media marketing
Rural Marketing
357 Media Planning and Buying
Internet marketing
358 PR and Corporation communication
Advertising A/c planning
346 Project
Project- ISR

 Post Graduate Diploma in Management (Travel and Tourism) (PGDM - TT - HB)

Travel and tourism is the largest and most exciting industry in the world. If you want to travel around the
world and get paid join the industry.
Tourism is an industry that is continuing to grow, increasing the need for students will learn the business of
tourism by blending management skill with tourism.
This course program provides a deep exploration of theories, practices and business models that make up
tourism management, preparing its students for a successful career within the tourism and leisure industry.
Topics of study will include Travel agency and want to turn this into a successful career in the tourism industry,
then go ahead and join this program.

360
361
362
363
364
339

Post Graduate Diploma in Management (Travel and Tourism) (PGDM - TT - HB)

3rd Semester
4th Semester
258 Internet Marketing
Introduction to travel and tourism
Tourism Marketing
366 Tour operations management
398 Customer Centric Organisation
Travel Agency Management
Geography of Travel
368 Relationship Marketing
International Tourism
346 Project
Project- ISR

Post Graduate Diploma in Management (Healthcare Management) (PGDM - HCM - HB)

Healthcare is changing more rapidly than almost any other field. The main reasons for change are
demographical change as well as medical and technical progress.
This is an exciting time to be working in healthcare management. Healthcare is one of the most rapidly
evolving sectors in the marketplace, driven by demographic trends as well as medical and technological
breakthroughs.
Key Benefits of the individual program

Comprehensive understanding of growth strategy

Overview of managing a business
Evaluation on strategic issues in managing healthcare delivery systems
Solutions to logistics and supply chain challenges in service delivery
Practices that enhance the patient journey and quality of service delivery

Post Graduate Diploma in Management (Healthcare Management) (PGDM - HCM - HB)

3rd Semester
4th Semester
370 Essentials of Healthcare Administration
414 Healthcare Information Management
Planning & Designing of Healthcare
371 Facilities
376 HR in Hospitals
372
398
374
339

Hospital Operation
Customer Centric Organization
Quality Management in Healthcare
Project- ISR

Material Management & Equipment

377 Management
378 Legal Aspects of Healthcare
346 Project

 Post Graduate Diploma in Management (Hospitality Management) (PGDM - HOM - HB)

The hospitality industry is one of the worlds most dynamic industries and continues to grow year after year.
The World Travel Organization predicts that it will triple in size by the year 2020, becoming one of the largest
industries in the world. This growth will provide many employment opportunities for people with the right
qualifications, and Weschool, provides exactly the type of education and skills that the future hospitality
managers require to succeed.
A career in the hospitality industry includes opportunities in many different areas including, events (sporting,
cultural, concerts, exhibitions, etc.) conferences, banqueting, theme parks and attractions, restaurants,
catering, resorts (golf, ski, beach, spa, etc.) airlines and cruise lines and many more service-related industries.
The knowledge earned at weschool are applicable not just in hotel management, but to an entire industry of
hospitality and tourism-related businesses. Exciting job opportunities await in the dynamic, international
hospitality industry!

Post Graduate Diploma in Management (Hospitality Management) (PGDM - HOM - HB)

3rd Semester
4th Semester
Introduction to Hospitality
380 Management
385 I.T. in Hospitality
381 Front office operations
386 Hotel Marketing
382 Hotel housekeeping
421 Stores Purchase Management
388 Food & Beverages Management
383 HR in Hospitality
384 Hotel accountancy
346 Project
339 Project- ISR
POST GRADUATE DIPLOMA iN MANAGEMENT (IT PROJECTS MANAGEMENT) (PGDM ITPM
HB)
This program is ideally suitable for IT projects managers who takes care of software development starting
from planning to final execution. Hence it has subjects like : Scheduling & tracking of projects , managing
projects Teams, Estimating software projects & a number of topics which are critical for success of any IT
project managers.

POST GRADUATE DIPLOMA iN MANAGEMENT (IT PROJECTS MANAGEMENT) (PGDM ITPM HB)
3rd Semester
4th Semester
160 Managing IT projects
424 Managing project Vendors
443 Scheduling & Tracking of Project
434 Enterprise Solutions
Managing Projects Teams &
420 Resources
Estimating Software Projects &
441 Managing Costs
308 Business Analysis
339 Project- ISR

445 Software Engineering & Quality Management

438 Using System & Tools in Projects
346 Project

 POST GRADUATE DIPLOMA iN MANAGEMENT (E-Commerce) (PGDM EC HB)

Online business / E-tailing is fastest growing industry today and there is huge manpower need in the
Companies like: Flipkart , snapdeal , Amazon & many others. At the same time, due to very little infrastructure
and investments requirement, a number of enterprises are venturing into E - Commerce. Hence , this
innovative specialization has been developed having unique subjects like: Starting of E-Commerce venture ,
venture capital & crowd sourcing , Business & E- Commerce laws etc.

450
311
448
258
395
337

POST GRADUATE DIPLOMA iN MANAGEMENT (E-Commerce) (PGDM EC HB)

3rd Semester
4th Semester
Introduction to E-Tailing
446 Venture Capital & Crowd Sourcing
E-Commerce
449 Starting of a E-Commerce Venture
Business and E-Commerce Laws
398 Customer Centric Organisation
Internet Marketing
356 Social media marketing
CRM
346 Project
Six Sigma