Professional Documents
Culture Documents
9-281-0t4
years ol4 was chairman and drief excutive officer of tlarlis safoods, Inc'
founded
by his fathr in 1935. Mr. Harris, S!., had been in the lhber
The company had beer
rusinessln Sivannah, Georgia. A shrimP boat builder to whom he had sold some lumber had gon
Charlie Hards,
into banlruptcy. As a result, he ended uP owning two newly constmcted shrimP boats
From that modest bginnin& Harris Safoods had evolved into one of tll larSest Producd
of frozer shrimp in ttu Unitd States. Charlie tlarris II,Ilad talen over resPonsibility Ior oPnting
the company in 1958 after a serious heart attack disabld his father.
By 1979, the company had sales of slightly under $33 milliolv while Prodts afte! taxs were
$7.8 million. The latter figure represented ats9% atier-tar. lctlim olr stEtdtoldels e$dty The hiSh
rcturn on equity was achieved in spite of th fact that th comPany tPically had a low Percntate of
debt in ib aapital structute. The comPany llad issued shares Publicly in 1967. Managendt srill
controned 50% of tlle shaes, but there was an active over-thecounter market for the stoclc As ofthe
end of 1979, thele were two milion shars outstanding The total market value of the filllr was $g
milion. Data flom the ompany's historical incom stathents ajld balance sheets are shown in
Exhibit 1.
The company had a flt o{ over 100 boats which Plied the waters betwn Texas and Mexico.
Fach boat had abuilt-in fleezer. Every nrght, as soon as the shliErP wer takn out of the nets, the
shrimp wer deheadd and flash frozer On a tyPical kiP, a boat stayd out 45 to 60 days before
returning to po!t.
Haris Sealoods' h-shole facilities included a dock and Packing Plant whle the shri-lrrP were
urloaded, gaded by size and quality, and Put into 5 lb. corltamels. In turl! the 5 lb. containers were
placed in 50 lb. carions Ior shipment to a local cold storat Plant kom which th 6rm leased sPace.
The shimp were distributd ttEough a caPtiv sales organization. RougNy aO% of sales
were made to whoiesalers along the east coast of th United States. The wholesalers sold th sldmP
to letail establishments (e., supermarket chains and letail lish stors) atd institutioral oudets (e.9,
lestau.rants, hospiials and industsial caftrias). Another 35% of sales were made to laPanes tading
compmies. Tht renraining sales wele to Processors Processors converH the law sllrimP into an
intermdiat product such as pre<:ookd or breaded stEimP. In tuln, the Processors sold thir
products to
his
ew
_ttre
preporcn
same
6 ttu btsislot
class discassion
larhd
Is
to iJtsttule eithd
'fectioe
ot infintioe handting
tan
reiri:die
rftddi!&
or
othefliFwjthout
241451
Hanis Safoods sold its prcduct under the SHRMP KING brand nam. Hanis Sa{oods was
know! for its high-quality ploduct and superb customer service. The SHRIMP KINC brand
a ptice premium of $0.10 to 60.15 per pormd over compeiitive brands. In the pasL it was
ftquendy the cas that demand excded supplt md sals had to be rarioned amonS cusromets.
commanded
Further, Mexico, and indd mo6t of the countdes of the worl4 had established 2oGmitre
telritorial boundaris. The number of foreign reFstered boats alowed to fish in Mexican waters had
ben sharply timid. This was most unfortunate sinc a high proportion of the shrimp catch came
from watrs within Mexiccn territorial limits. Hanis Safoods had ben successful in parr because it
had established and maintained good relations with the Mencan governnent. ManagGrent believd
thy wele less !.ulnemble than some of then comFtito$ to a tiShtening of th Mexican fishing
regulations. Nevenheless, the threai existed.
Finauy, the lvel of inporis into the Unid States fluctuated lrom year to yea!- Foreign
cornpetito$ tended to have lower costs than U.S. Iisherme& and chas of dumping were frcqusrtly
Ireard.l
With regard to coruullrption, the demand for shdmp was strongly affected by cyclical swings
in the eonomy. One of th leasons Hards Seafoods had decided to export to tapan was that doing so
dampened the cydical swings in its business.
The pdc of slEimp thus dpended on D.ny factors, few of which were under th control of
ma.na8mnt First, there werc pric swings broutht about by chang6 in th state of the economy.
Since shrimp were a luxury good, the denand for shrimp was panicularly snsitive to swings in tlle
economy. 'Iher! therc wr price changes blought about by changs in supply. Rarely were supply
and demand for shrimp Blnchonized. Shrimp could be put into cold storag for up to one year with
no damage, but holdi$ shrimp ofi lhe aErket did not elimirlat dramatic price swints. And cold
lHanis Seafooas wa rct particula y wtnenble to inpdt.@petitim bcaus d|e brdk of idlPolls wEte in the
shall siFlow vdue part of th Eurkei Hads Seafods 6shd in areas where the average size of the shrimp
ught was la4, and l{here accss ws lihiied. these large stEidrp wle sold in @kets which w@ quite
alifferent
ftoh
the
d.ket
fo!
sEll
slEimp.
261454
slorage was fatuly expDsive. Daia on the demand, suPPI, and averge Price of shrimP are shown
Exhibit 2.
in
On th cost side, the largest and most uncertain elment of cost was tuel exPense for
operating the boats. Sirce 1973, the cost of tuel had increasd from 15% of cost of goods sold to 27ol0.
Btter mgine tuel fficiency had helpd, but still the prcbleF prsisred.
Att in all, then, th stuimp business was dsky. Remrkably, however, Hanis Safoods had
never reported a loss in its 45 years of opration. Considring how many of its comPetito$ had been
forced into bankruptcy, that was an enviable rci:ord.
ou(itd.
h late 1979, Mr. Hanjs had unsuccesstully attemptd to acqule a local, Privately-held
shrimp processing opemtion. The company had sales of $23 million, and net Profits of $r.9 miluorl
The owner of the company tuned down an offe! of $10 million in cash, witn all additionar $10
milion to b paid basd on tutu.re perfomance.
When the acquisition attempt feU ttuough, Mr. Hanis decided that Haris Seafoods should
consider building its own processing Iacility. The businest Emed quit attractive both in tefms of
growth and in terEls of retum on investmnt And, thete were some obvious oPPortunities/
espcialy in the sals 3rea, for th comPany to utjlize iis resources more effectively.
1o each
shdmP
Sales of procssd shrimp products had grown at telatively high rats over the past 10 years.
a[ (fresh, ftozen and processd) shrimp products wer $3.5 bilion.2 This
represnted almost 50% of total safood sales in the Unitd Stats. kdeed, both the share of total
putchases reFesnted by seafood and the share of iotal seafood exPenditures
consumer
lepresntd by sllrimP had inaeased dramaticaly during the decade of the 1970s. ShrimP had
become a luxury good, and dmand had hetd up in spite of plice d!s wU in excess of general
inflation. (See Exhibit 3 for yearly fiSures on sales of shrimP.)
By 1979, total sales oI
fd
Thrc were no dominant competitors in Are shrimP Prccessint industry. The la4est
company (Siryleton Shridrp ComPany) had 1979 sates of under $80 mfion. There wer about five
other processors whose sales xceded $30 million. It was somew]rat difficult to get accurate dara on
sales ard profitab ity of the various comPtitors becaus most werc Privatly owned. However,
2of ttr totat sales of $3.6 bitliorr $471 milion
repMted
llZ
2a145r'l
there were two publicly traded companies-Treasure Iste, lnc. ed Ocean Foods, Inc. SuEmary data
fiom the incom statments and balance shets Ior these two companies are shown in Erhibits 4 ,nd
5. According to Dtm and Bladskeet reports, the other large companies in the industry were
rasonably profitable.
buili
The raw shrixnp to be proceised at the plant were to be puchased on th open rnarket There
i
was
posribiljty
a
that some Hmis Seafoods product would b sold to the plrnt, but givn the fact
I
' that dmand exceeded supply for the shdt:lP company,Iew inrelcompany sales were contemplated.
t--
The principal product to be produced was breaded shrimp. There were quite favorabl
prcjections lor this part of the total shrimp markel particularly dven the fact that breadd shrimp
were significandy less expensive than 6ozen sllrimp when measud on a per?omd basis, The
entire process was automated: machins sortd, peeld, deveined, bradd and pa&ged the shrimp
in a continuous procluction line. Genelaly the breading materials (eggs, milk and $ound crackers)
werc equal in weight to the raw shrimp. However, it the ost of raw shrimp puchased on the open
narket by Harris SeaJoods i{ere $4.31 pr polrn4 the cost to purchas the bleading materials worid
only averag $O.$ pr pound of mterials puclusd.
Marketing would be done by the existing Hanis Sealoods sales organization. There werc
trce kinds
1.
of dstomers:
2.
supemarket chains.
3.
Direct sales-tlE company felt it could bpass other distriburors and s[ dirtly
to national rsraurant food chaiis sudr as Anhur Treacher, Long john Silver and
Morrison's Cafeteria. The combined usage of processed shrimp by thes tfuee
organizations alone had ben 8.5 hillion pouds in 1979-
In the eady years. it woutd be necessary to invsr heavily in advertising and marketing. The
brand imaSe of the product was an essential contributor to succes.
of produci
M!. Hanis had talked to two extremely capable people who rcn processing operatiolrs for
competitors- Boih had expressd a shong intiest in working for Haris Seafoods if ihe Plant wer
built.
Pro fonna data for the processing plant are shown in Exhibits 6 and 7. Th data in Exhibit 6
is Dad in Exhibit 7 tllat the amual inflation Ete wi]l be 11%. The
tust sais for th processing plant were not expected io begin untit 1981. The tax mt on income ftom
the project was expected to be 48'l" (the combined U.S. federal and Texas state tax rate). Any Prodts
or losses from the prcject would be consolidated for tax Pugoses with th Parent comPany's income
statement. Atso, in 1981, Hads Seafoods expected io receive a $650,000 rax credit for the investment
in plant and quipment at the processhg plant.
are
'Ih frmds f,ecessary to finance drc project wte expected to come &om two soulcs: (1)
curent liabiiitis which were gnelaied in tlle normat coulse of busirese--..8., accounts Payable, ajlld
(2) inv6Elertt of Junds by rhe parent coElPa.Ily. Cutrent liabilitis of ihe Processing Plant, comPlised
of accourts payable, tarGs payable, and miscIaneous cunent liabilides, wre exPected io b 9% of
total sales. This figule was low principally bcaus processo.s had to Pay cash for shrimP at most
times during the year.
Mr. Han'is had ben i.Jorrned by the cornpany's investrnent banlcrs that the comPany's
effe.tive interest cost on newly issued long-term dbt would be 13-5%.3 The debt would b retircd in
equal installmmts over a l2-year period from the time of issue.
Over the long run, Mr. Hanis believed total debt (notes Payable Plus cunenr maturities of
long-term debt plus long-teEn debt) slEuld not exceed 307. oI total invsd caPii:] (total debt Plus
shareholders' equity) of $ fim.
There was a possibility that Hanis Seafoods would be abte to issue $70 milion of l2-year
maturity Indushial Revenue Bonds4 to fund lhe invesErcnt in ProPrty, Plant, and equiPment in th
processing plant. These bonds would b dortized h qual installments over th l2-year life of the
bond. Th intrst rate was expected to b 9.5%. Income on this kind of bond was not taxabl to the
buyer of the bond, bur was tax deductible by the jssuer. Thouth the bond would technicalty be
issued by tll hunicipality of Brownsville, Texas, the payment of intercst and ttle rePayment of
The lssues
Mr. Harb thought the proiect looked attractiv, but was oncemd that accePting it miSht
reduce the company's high rate of retum on invested caPital. H also wondeed how imPortant the
ability to issue the Indusirial Revenue Bonds was to ihe value of tlte Project
3As of laie February 1980, the plirc Ete wB 15.5%. lf Hdis Seafooab bon@ed from the ba*s, tte effective
cost of fr:nds would be 15%. (See Exhibil 8 for some data on reent trends in the etuohy dd GPiial tukets )
4tn ode to aomge conpdies to inv6t in a local commity, the muiciPality soFelmes alowed filfu to
taxaxdpt muicipal bonds in d d(Mt equal !o the value of the inv6tnat in Property, Plant ad
equipment. Ihe firns wodd pay interes! at the rate aPPrcPriate for tax<xempt bonals rathd than at the higher
rate ;ppropriale for bonds paying interest that rePregted taxable incotu to the buyd. The tax+xemPt mture
of the interest paymots otr Indlstrial Revaue Bonds produced a sitnifi@t lo6s of revdue for the US
Treasu.y. Fo! this reasn the Treasury ws attemPting to lisit the use of this film.ing vehicle. Ptes.ure from
the U.S. Treasury rnade it unlikely that lhG financing altemtive wodd continue to be available in tuhre yed
issue
Exhibit
Perfomae
1974
1975
1976
$ 10,245
$ 14,653
19Tl
1978
1979
$20,136
$ 32,619
llncornc StaL.n.Irt
Sales
Cost of goods sold
Grcss profit
$9,232
_EN31 _!,C41
$ 4,045 $ 3,404
$ 6,355
__!60
__-0@
__09
$3,585
$2,754
$ 5,747
373
314
__-353
_-415
Opraling jncome
,!299
409
__&
Otier income
3,464 $2,734
_1,92 _1119
$ 1,767 S r,558
$
Dividends
-1!J91
_p50
11534
$
$
5,4{J3 S 5,069
$ 13,584
s5,908
124
401
649
__599 __!00 _l3A
$ 5,658 $5,134 $ 13,455
$ 3,486
2&
00
$ 15,613
2319 ?J!0
697
_5S55
3,282 $ 2,978
a20
953
$7,810
2,733
Bahl|ca Shaat
240
123
563
799
1,985 3,242
___c5 11!
z,arc
_-0J19
2,612
l@
4,322
7,407 6,106
___4!9 _!!1
$j@ $a390!
I2,662 S 3,007
a7
145
311
4r8
42
35
_=13 __te
$ 3,285 S 3,867
29
34
1,345 1,438
4,008
11,019
_1&
$l.'1!-!9
$ 2,743
2U
440
59
__42
$ 3,788
56
1,fi7
_z-za
sl@ $j@
468
604
952 1,297
5,386 4,213
308
908
lsl1o
623
1,W7
6,332
__14
___302 , 9SA
$ 6.950 $ 6.421 $ 9.24A
12,115 12,566 15,6&l
_--cca
!.a1
$19,945 $20-088
292
$A.g
$19,945 S 20.088
$ 27-404
Shar Data
Hish
Cl06
Shars (000s)
13.3a $ 12-13
s7.25 $ 6.75
$ 12.13 $ 10.75
1,831 1,931
$ 0.96
$0.81
$ 0.00
$ 0.00
12.6 13 3
$
$ 18.8E
$26.75
s 12.00
$'t5.50
$ 18.75
$ 18.38
1,940
1,963
$ 1.80
$ 0.36
$ 1.67
$ 0.42
104
11.0
124.63
$15.88
$22.sO
\942
1.50
$ 0.48
15.0
$
$ 32.38
S
21.88
$27.00
2,005
$ 3.90
$ 1.36
6.9
1.25
qqo?q-q':..!qoq
q a .! .:
al
E&
ze
;tt
r!
<b
9b
fi:
u?
o) c!
u?
cI
ct@++@o.ia@ts
<
.6
.ioi.io<iF-ooF
<
s
3
t'
daicioi F-ctcioiF
<
;E
E6
6a
Pb
-6e
AE
6ddR-N<-Nd
^i
6-
ct
6i 6i Ai di <i F - ci ci >
;.P
E
E
e
o ax
P:SFSPSXPR : F;
>E
E9
3 2F
51;
-jor
c'EP
i!
.i-ri
<i-@
ciciN
iee
d-o
-dici
\i.
qee
sQ!
.9iP9 :-o!
cut!!
a!9
r:nn
c9i:
=+r
nqq
-qn
ci.iN
od-
sioF
d.,i.,i .i.ici
Nr:r:
aqq
a6r!
'49q
qac
9qQ 9qq
I
E
?-
g .9=
= = = = 9= .
=z
)
.g
!==
.E
E6
e. .,.=
9b
- t -^F cE
? E5 ;E
EE! 6E
st
iE E:
iE.s sfi 33s
!;sd FFE $eq
<
j-=
9;
9;
-E
H9 :2
EH ;E
E
qE
Eee;;
eei E;e
;iE $!t iiE
si EI g.qg'
eE."
!
g
e
9b
'i
a6
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iF
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ii6l
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e 33e aia zP
241454
Exhibit4
totha
ftlsle,
Inc.-197+19n $IXns,
Sales
Gross profit
Selling, generaland administElive
1971
1975
1976
$ 38,587
I32,212
$ 41,588
!4,Ce1
4,@
I3,783
2,697
421
___994
$ (229)
$ 08)
0
Dividends
34,lE
5,384
$ 6,909
3,379
2,Ut
383
__4
899
$ 3,035
_t 4q1
1,01'1
$ 1,571
9,794
1978
58,704
-q-$!
$11,090
4,356 5,352
372
345
__-1@ 44
I4,919 $ 5,092
__Lg
1,909
50.132
!0t3c
s
34
_11t1)
1977
$2,514
80
057
1979
$ 71.457
cs.E?s
$10,587
6,702
866
___9.1-0
2,203.
$2,734
$1264
72
70
Balaica Shaet
62
2,m7
2,572
__!5C
Nel property, phnt and eqlipnient
Oher lonsFterm assels
$ 5,299
2,851
4t6
____0
$9-@
Noles payable
Clrent maturitiee--longterm
s 2,827
214
debt
863
0
-!@
4,368
206
385
293
2,2U
2,104
___q
$4,738
2,559
100
s 5,609
2,744
444
2,n7
403
_!
-9
92q19 $iJ9?
$ 1,m3 $ 570
30
62
'|,061 457
845 703
-_lc5
$3,514
64
175
429
457
3,772 3,707
4,124 4,251
,_-1?3 -,112
$ 8,476 $ 8,499
2,990 4,197
883 1,581
198
2,752
___0@
$ 2,801
91
266
____s
----0
$12-W V4Af
1475 $ 209
144
164
1,676 1,396
972
100
__l@ -1lg
$ 4,029 $2,973
124
196
705
367
1,@
_-3i02
_4J-05
_5639
@!aq
94919
$ 8,2sf,
$ 7-25
$ 3.25
$ 6.38
640
$ (0.11)
$23.25
$ 12.13
$ 15.53
136.75
$ 27.63
$
$
l-s103
$i2@ $)az
620
3,636
5,058
___929
$10,292
8,7nb
1,660
1E1b
$2 134
g
2,787
695
2,338
0
1@
s 7,023
275
3,302
lll30
$??J.30
Share Data
High
shares (000s)
Eamings per share
Dividends per shre
Price to eahings ralio
Beta
0.00
662
't.53
$ 0.00
10.2
134.25
556
2.83
o.1o
12.1
tPrcfts h 1979 re depEssd by ext'aordnBry hgal dpens6 of $500,000 betoB taresbRefe.ts acquisilid made in 1979.
45.88
28.88
39.12
532
4-73
$ 0.40
8.3
$ 37.88
$ 26.75
S
33.75
512
'U
$ 0.40
6.3
$ 22sa
$ 8.75
$ 10.88
507
2.49
S 0.40
4.4
1.62
Exhibit
Slected Incom Statement, Balance Shet and Share Performance Data fot OceonFoo&,
1975
't976
19n
1974
rs79
m.nt
Sales
$12,045
lgJs5
2,020
-959
$ 2,602
'1,272
1,n2
300
299
336
368
_t4
s 163
_11
$17,U7
$18,463 $22,549
___e _(33)
56
16
28
148
123
1,247
1,457
182
349
277
1,449 2,073 1,7a1
1,616 2,267 2.321
986
614
__-902
312
527,451
_z!
Dividends
$12,461
____0
I2,421
_1,J14
$ 1,307
405
2,361
3,019
B.l.nc. Sh.ct
Cash and martetable securiltes
1,189
1,427
__!a
_p
s 2,912
$ 3,020
2,57
3.245
_&
_14
2\1 __91
___305
$ 6,020
3,856
__!91
$-1Zl
E-0.?4
q4zq
1,28
s1,271
$ 2,OO2
100
1,315
$
Cunenl maludties--long-tem debr
100
1:r8
100
677
177
___19
_,14
$ 2.2A3
s2,239
788
u3
375
1,500
2p13
Tolal liabilities and quily
__&
275
1,400
2g
$=L1tJ
$ 6.?29
$ 4.25
$ 3.25
$ 5.00
$ 2.50
$ 4.88
$
$
$
$
___l-8 l3
29
327
2t
Share Data
Hish
$
Shares {000s)
Eamings per share
Price to earnings
Bela
10
lato
1.88
0.10
o.o2
31 I
834
0.37
0.03
13.0
$ 6.25
$
$
845
$ 0.61
$ 0.06
8.4
13.25 $ 11.13
6.88 $ 6.75
s 9.38 I 7.38
474
881
$ 0.96 $ 1.23
$ 0.24 $ 0.31
9.7
6.0
$ 12.75
$ 9.25
$ 11.
$ 1.47
$ 0.46
7.6
0.86
?,1451
Exhibit5
Processing Plant
Projections-198G1986-{% Innation
t!)ao
($000s)
1981 19A2
198/t
lS83
1986
1985
Sales
Pounds (00os)
Price per po0nd (S)
0 5,500
4.75 $ 4.75
$0 $25,125
G.oss profit
Selling. gneral and
0
o
$ 3,297
2,474
____s -,@
Depreciation
Prelax oprating proft
$ (410)
450
o
2,485
Cash
*_a
2,935
7,000
__l-00
10.035
2,176
4,561
15.000
57,119
67,759
l03zc
$ 12,398
6,283 6,437
__213 __1!
i3,220 $ 5,029
,_-099
1355
_rlz8
$ 17,123
317,405
22,080
$ 24,E96
$ 12,825
5,294
6,769
,,!34
S
5,42.
701 $ 713
5,836 5,935
9,767 9,932
_lJq! 1&
$
6,765
1 033
25,203
12,611
6,656
5,737
9,601
I71.25O
_-1
$ 5,162
$ 689
4.75
51rc7 -@M
$
6,5{'
$ 678
5,644
9.446
6,789 6,757
__@ _1,!110
--392
68.875 $ 70.063
12,197
814,4U
6,857
4.75 14.75
t9.562
10,281 t
lle
__8
$ 14,780
14.500 14.750
$ 4.75
4.75
$ 571
4,7*
7,52
s 261
$ 7,521
14,265
!637
___..s -2,@
(exclrdins deprccl{ion}
12,025
17,705
$ 18,005
6,8&
_L051
-l-009
25,560
25,944
6,870
11
Edribit
196t
1982
1983
1984
1985
1946
0
4.75
5,500
$ 5.27
12,e5
14,265
$ 6.50
14,500
14,7..fi
$ 8.00
15,000
Sales
Pounds (000s)
Price per pound ($)
$0
Cost of goods sold
(exduding deprccaalion)
Gmss proft
Selling, general and
12
92,669
19,557
$ 118.059 $133,267
lzJoc
1589
_5J32
_!03@
'1o9.279
$ 3,660
s 12,668
$ 16,680
$ 18,E20
s21,251
$ 23,988
3,190
7,741
8,804
9,933
11,216
12,660
__J4
744
__J@
$8,141
$ s,2a7
$ 10,564
1,046
8,710
1,181
1,333
9,834
11,10.1
16,457
18,577
,lg
t*"
$4,139
2W
7U
2,416
5,862
$;
7,719
2,445
5,063
9,810
12,914
14,575
__a
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_2J91
$ 2,935
$ 8,348
$ 17,784
$ 23,417
7,000
6,9:14
t9
7,21A
$ 26,422
7,535
L050
-1399
-1as
$
70.376
25339
450
0
$8.8a
$0
$0
Cash
28,999
$7.21
____a
____s
$ 5.85
7,0
435
10,035 $ 15,727
29
$
29,834
2.655
$
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